In 2023, the average consumer unit in the United States spent about 9,985 U.S. dollars on food. Americans spent the most on housing, at 25,436 U.S. dollars, reflecting around one third of annual expenditure. The total average U.S. consumer spending amounted to 77,280 U.S. dollars.

Media and entertainment spending patterns in the United States reveal intriguing age-related disparities. A late-2024 study found that Americans spent an average of 1,399 U.S. dollars annually on digital media and entertainment, a slight decrease from two years prior. Notably, consumers aged 35 to 54 outspent other age groups, allocating 1,610 U.S. dollars per year to digital media consumption. Generational differences in media spending The rise of digital platforms has transformed how different age groups consume media. While 66 percent of the general population spent less than 1,000 U.S. dollars on media and entertainment annually, this figure rose to 77 percent for those aged 55 and older. Interestingly, it is not the youngest age group that was ready to spend more on media subscriptions, services and products, but millennials - their annual expenses were more likely to reach up to five thousand U.S. dollars. This disparity suggests that younger and older generations may be more frugal with their entertainment choices. Consumption follows similar age patterns The spending behavior is a direct result of how different generations consume media. Data on time spent with media types in the United States clearly suggest that millennials favor the more expensive ones - they devote more of their weekly hours to TV connected devices and video on a computer, as well as apps on tablets and internet on a computer. These media are the ones hosting the majority of subscription services - hence the increased spending outcomes. Younger and older generations in this case seem to spend more of their time with free entertainment sources.

The Consumer Expenditure Survey (CE) program consists of two surveys: the quarterly Interview survey and the annual Diary survey. Combined, these two surveys provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the U.S. Bureau of Labor Statistics (BLS) by the U.S. Census Bureau. The CE collects all on all spending components including food, housing, apparel and services, transportation, entertainment, and out-of-pocket health care costs. The CE tables are an easy-to-use tool for obtaining arts-related spending estimates. They feature several arts-related spending categories, including the following items: Spending on Admissions Plays, theater, opera, and concerts Movies, parks, and museums Spending on Reading Newspapers and magazines Books Digital book readers Spending on Other Arts-Related Items Musical instruments Photographic equipment Audio-visual equipment Toys, games, arts and crafts The CE is important because it is the only Federal survey to provide information on the complete range of consumers' expenditures and incomes, as well as the characteristics of those consumers. It is used by economic policymakers examining the impact of policy changes on economic groups, by the Census Bureau as the source of thresholds for the Supplemental Poverty Measure, by businesses and academic researchers studying consumers' spending habits and trends, by other Federal agencies, and, perhaps most importantly, to regularly revise the Consumer Price Index market basket of goods and services and their relative importance. The most recent data tables are for 2020 and include: 1) Detailed tables with the most granular level of expenditure data available, along with variances and percent reporting for each expenditure item, for all consumer units (listed as "Other" in the Download menu); and 2) Tables with calendar year aggregate shares by demographic characteristics that provide annual aggregate expenditures and shares across demographic groups (listed as "Excel" in the Download menu). Also, see Featured CE Tables and Economic News Releases sections on the CE home page for current data tables and news release. The 1980 through 2020 CE public-use microdata, including Interview Survey data, Diary Survey data, and paradata (information about the data collection process), are available on the CE website.

The Consumer Expenditure Survey (CE) program consists of two surveys: the quarterly Interview survey and the annual Diary survey. Combined, these two surveys provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the U.S. Bureau of Labor Statistics (BLS) by the U.S. Census Bureau. The CE collects all on all spending components including food, housing, apparel and services, transportation, entertainment, and out-of-pocket health care costs.

The CE features several arts-related spending categories, including the following items:

Spending on Admissions

Plays, theater, opera, and concerts; Movies, parks, and museums;

Spending on Reading

Newspapers and magazines; Books; Digital book readers;

Spending on Other Arts-Related Items

Musical instruments; Photographic equipment; Audio-visual equipment; Toys, games, arts and crafts;

The CE is important because it is the only Federal survey to provide information on the complete range of consumers' expenditures and incomes, as well as the characteristics of those consumers. It is used by economic policymakers examining the impact of policy changes on economic groups, by the Census Bureau as the source of thresholds for the Supplemental Poverty Measure, by businesses and academic researchers studying consumers' spending habits and trends, by other Federal agencies, and, perhaps most importantly, to regularly revise the Consumer Price Index market basket of goods and services and their relative importance.

The most recent data tables are for 2017, and were made available on September 11, 2018. The unpublished integrated CE data tables produced by the BLS are available to download through NADAC (click on "Excel" in the Dataset(s) section). Also, see Featured CE Tables and Economic News Releases sections on the CE home page for current data tables and news release. The 2017 public-use microdata is the most recent and was released on September 11, 2018.

In 2023, housing required the highest amount of consumer expenditure across all races, with Asian individuals spending the most. Additionally, Asian individuals spent more on personal insurance and pensions, as well as education than any other race.

This data collection includes detailed information on the purchasing habits of Americans in 1960-1961, with over 200 types of expenditures coded. For the first time since 1941, the Consumer Expenditure Survey sampled both urban, non-farm and rural, farm households in an attempt to provide a complete picture of consumer expenditures in the United States. Personal interviews were conducted in 1960 and 1961 (and a small number in 1959) with 9,476 urban families, 2,285 rural non-farm families, and 1,967 rural farm families, for a total of 13,728 consumer units interviewed. A complete account of family income and outlays was compiled for a calendar year, as well as household characteristics. The expenditures covered by the survey were those which respondents could recall fairly accurately for three months or longer. In general, these expenditures included relatively large purchases, such as those for property, automobiles, and major appliances, or expenditures that occurred on a fairly regular basis, such as rent, utilities, or insurance premiums. Expenditures incurred while on trips were also covered by the survey. Information to determine net changes in the family's assets and liabilities during the year was also gathered. The estimated value of goods and services received, as gifts or otherwise, without direct expenditures by the family, was requested also. In addition, farm families provided farm receipts, disbursements, changes in farm assets, and value of home-produced food. To supplement the annual data, non-farm families who prepared meals at home provided a detailed seven-day record, during the week prior to the interview, of expenditures for food and related items purchased frequently (e.g., tobacco, personal care, and household supplies). For selected items of clothing, house furnishings, and food, the record of expenditures was supplemented by information on quantities purchased and prices paid. Characteristics of the housing occupied by homeowners and renters and an inventory of the major items of house furnishing they owned also were recorded. Demographic information includes sex, age, years of school completed, occupation, race, and marital status of each family member.

Abstract

The Consumer Expenditure Survey (CE) program provides a continuous and comprehensive flow of data on the buying habits of American consumers. These data are used widely in economic research and analysis, and in support of revisions of the Consumer Price Index. To meet the needs of users, the Bureau of Labor Statistics (BLS) produces population estimates for consumer units (CUs) of average expenditures in news releases, reports, issues, and articles in the Monthly Labor Review. Tabulated CE data are also available on the Internet and by facsimile transmission (See Section XV. APPENDIX 4). The microdata are available online at http://www/bls.gov/cex/pumdhome.htm.

These microdata files present detailed expenditure and income data for the Diary component of the CE for 2002. They include weekly expenditure (EXPD) and annual income (DTBD) files. The data in EXPD and DTBD files are categorized by a Universal Classification Code (UCC). The advantage of the EXPD and DTBD files is that with the data classified in a standardized format, the user may perform comparative expenditure (income) analysis with relative ease. The FMLD and MEMD files present data on the characteristics and demographics of CUs and CU members. The summary level expenditure and income information on the FMLD files permits the data user to link consumer spending, by general expenditure category, and household characteristics and demographics on one set of files.

Estimates of average expenditures in 2002 from the Diary survey, integrated with data from the Interview survey, are published in Consumer Expenditures in 2002. A list of recent publications containing data from the CE appears at the end of this documentation.

The microdata files are in the public domain and with appropriate credit, may be reproduced without permission. A suggested citation is: "U.S. Department of Labor, Bureau of Labor Statistics, Consumer Expenditure Survey, Diary Survey, 2002".

Analysis unit

Consumer Units

Kind of data

Sample survey data [ssd]

Sampling procedure

Samples for the CE are national probability samples of households designed to be representative of the total U. S. civilian population. Eligible population includes all civilian noninstitutional persons. The first step in sampling is the selection of primary sampling units (PSUs), which consist of counties (or parts thereof) or groups of counties. The set of sample PSUs used for the 2002 sample is composed of 105 areas. The design classifies the PSUs into four categories: • 31 "A" certainty PSUs are Metropolitan Statistical Areas (MSA's) with a population greater than 1.5 million. • 46 "B" PSUs, are medium-sized MSA's. • 10 "C" PSUs are nonmetropolitan areas that are included in the CPI. • 18 "D" PSUs are nonmetropolitan areas where only the urban population data will be included in the CPI.

The sampling frame (that is, the list from which housing units were chosen) for the 2002 survey is generated from the 1990 Population Census 100-percent-detail file. The sampling frame is augmented by new construction permits and by techniques used to eliminate recognized deficiencies in census coverage. All Enumeration Districts (ED's) from the Census that fail to meet the criterion for good addresses for new construction, and all ED's in nonpermit-issuing areas are grouped into the area segment frame. To the extent possible, an unclustered sample of units is selected within each PSU. This lack of clustering is desirable because the sample size of the Diary Survey is small relative to other surveys, while the intraclass correlations for expenditure characteristics are relatively large. This suggests that any clustering of the sample units could result in an unacceptable increase in the within-PSU variance and, as a result, the total variance. Each selected sample unit is requested to keep two 1-week diaries of expenditures over consecutive weeks. The earliest possible day for placing a diary with a household is predesignated with each day of the week having an equal chance to be the first of the reference week. The diaries are evenly spaced throughout the year. During the last 6 weeks of the year, however, the Diary Survey sample is supplemented to twice its normal size to increase the reporting of types of expenditures unique to the holidays.

STATE IDENTIFIER Since the CE is not designed to produce state-level estimates, summing the consumer unit weights by state will not yield state population totals. A CU's basic weight reflects its probability of selection among a group of primary sampling units of similar characteristics. For example, sample units in an urban nonmetropolitan area in California may represent similar areas in Wyoming and Nevada. Among other adjustments, CUs are post-stratified nationally by sex-age-race. For example, the weights of consumer units containing a black male, age 16-24 in Alabama, Colorado, or New York, are all adjusted equivalently. Therefore, weighted population state totals will not match population totals calculated from other surveys that are designed to represent state data. To summarize, the CE sample was not designed to produce precise estimates for individual states. Although state-level estimates that are unbiased in a repeated sampling sense can be calculated for various statistical measures, such as means and aggregates, their estimates will generally be subject to large variances. Additionally, a particular state-population estimate from the CE sample may be far from the true state-population estimate.

INTERPRETING THE DATA Several factors should be considered when interpreting the expenditure data. The average expenditure for an item may be considerably lower than the expenditure by those CUs that purchased the item. The less frequently an item is purchased, the greater the difference between the average for all consumer units and the average of those purchasing. (See Section V.B. for ESTIMATION OF TOTAL AND MEAN EXPENDITURES). Also, an individual CU may spend more or less than the average, depending on its particular characteristics. Factors such as income, age of family members, geographic location, taste and personal preference also influence expenditures. Furthermore, even within groups with similar characteristics, the distribution of expenditures varies substantially. Expenditures reported are the direct out-of-pocket expenditures. Indirect expenditures, which may be significant, may be reflected elsewhere. For example, rental contracts often include utilities. Renters with such contracts would record no direct expense for utilities, and therefore, appear to have no utility expenses. Employers or insurance companies frequently pay other costs. CUs with members whose employers pay for all or part of their health insurance or life insurance would have lower direct expenses for these items than those who pay the entire amount themselves. These points should be considered when relating reported averages to individual circumstances.

Mode of data collection

Computer Assisted Personal Interview [capi]

Household final consumption expenditure (formerly private consumption) is the market value of all goods and services, including durable products (such as cars, washing machines, and home computers), purchased by households. It excludes purchases of dwellings but includes imputed rent for owner-occupied dwellings. It also includes payments and fees to governments to obtain permits and licenses. Here, household consumption expenditure includes the expenditures of nonprofit institutions serving households, even when reported separately by the country. Data are in current U.S. dollars.

Abstract (en): This data collection, which offers detailed information on the spending habits of American consumers, has two components: the Interview Survey and the Diary Survey. The Interview Survey portion tabulates data on a quarterly basis. For this survey consumer units (roughly equivalent to households) were interviewed in each of five consecutive quarters to obtain data on spending habits and patterns. The Detailed Interview files, Parts 9 and 10, contain data on characteristics of the consumer unit, including information on geography and location of residence, characteristics of the household, head, and spouse, housing characteristics, selected expenditure, income and personal tax summary values, and individual family member characteristics. Value data are also presented in these files and cover items such as current consumption expenditures, personal insurance and pensions, gifts and contributions, sources of income, personal taxes paid, other money receipts, net change in assets and market value of selected financial assets, net change in liabilities, and value of items received without direct expense. No quantity or price data are shown. Discrete expenditures are categorized with a high degree of detail in these files. Part 11 supplies summary information about characteristics of the consumer unit and also includes annual expenditures and other disbursements. Parts 12 and 13, which can be used with the detailed data, itemize purchases of durable consumer goods such as major and minor household equipment, selected house furnishings, motorized vehicles and selected trailers and boats. Details are supplied on how and when the items were acquired, cost or value of items, and model of item purchased. Parts 1 and 2 detail individual purchases of clothing and household textiles by each consumer unit. Information in these files specifies the family members for whom each clothing item was purchased, whether the purchase was a gift for someone outside the consumer unit, the quantity of each item purchased, the month and year of each purchase, and the total cost of each expenditure, including applicable sales tax. The Diary Survey contains data on all purchases and other expenses of members of the consumer unit during two consecutive one-week periods (excluding expenses made while away from home overnight on trips or vacations). Diaries, or daily expense records, were placed with consumer units in order to obtain data not collected by the Interview Survey on small, frequently purchased items which are normally difficult to recall over longer periods of time. These include purchases of food, alcoholic beverages, tobacco and smoking supplies, personal care products and services, non-prescription drugs and medical supplies, housekeeping supplies, gas, electricity and other fuel, gasoline, motor oil, coolants and similar products, and miscellaneous items. Diary Survey data in Parts 3 and 4 are organized by survey year and consumer unit and supply information on consumer unit characteristics, family member characteristics, and discrete expenditures. Parts 5 and 6 contain data on daily purchases of food for human consumption, alcoholic beverages, ice, and pet food. Information on quantity purchased, packaging, and amount paid is provided in these files. Parts 7 and 8 record characteristics of the consumer unit with data on items such as age, sex, race, marital status, relationships of each family member, work experience, earnings, family size, number of vehicles owned, and place of residence. Total civilian noninstitutionalized population of the United States. National probability sample. 2006-01-12 All files were removed from dataset 14 and flagged as study-level files, so that they will accompany all downloads.2006-01-12 All files were removed from dataset 14 and flagged as study-level files, so that they will accompany all downloads. Machine-readable codebooks are available for Parts 1, 2, 5, 6, 10, and 11. For Parts 1 and 2 there are at least 18 records of data for each consumer unit with 17 records of consumer unit and family member characteristics data and one or more records of purchase data. Data for the first survey year include 167,871 characteristics records and 527,575 purchase records. Data for the second survey year include 171,906 characteristics records and 534,115 purchase records. For Parts 3 and 4 there are 9 records of characteristics information and a variable number of expenditure records per consume...

This statistic shows the change in holiday spending behavior among U.S. consumers in 2023. That year, about 43 percent of shoppers in the United States claimed they would spend more on holiday purchases than they did one year before. Many of these survey respondents have said that inflation is the reason why they would be spending more than usual.

Success.ai’s Consumer Behavior Data for Consumer Goods & Electronics Industry Leaders in Asia, the US, and Europe offers a robust dataset designed to empower businesses with actionable insights into global consumer trends and professional profiles. Covering executives, product managers, marketers, and other professionals in the consumer goods and electronics sectors, this dataset includes verified contact information, professional histories, and geographic business data.

With access to over 700 million verified global profiles and firmographic data from leading companies, Success.ai ensures your outreach, market analysis, and strategic planning efforts are powered by accurate, continuously updated, and GDPR-compliant data. Backed by our Best Price Guarantee, this solution is ideal for businesses aiming to navigate and lead in these fast-paced industries.

Why Choose Success.ai’s Consumer Behavior Data?

1. Verified Contact Data for Precision Engagement

   • Access verified email addresses, phone numbers, and LinkedIn profiles of professionals in the consumer goods and electronics industries.
   • AI-driven validation ensures 99% accuracy, optimizing communication efficiency and minimizing data gaps.

2. Comprehensive Global Coverage

   • Includes profiles from key markets in Asia, the US, and Europe, covering regions such as China, India, Germany, and the United States.
   • Gain insights into region-specific consumer trends, product preferences, and purchasing behaviors.

3. Continuously Updated Datasets

   • Real-time updates capture career progressions, company expansions, market shifts, and consumer trend data.
   • Stay aligned with evolving market dynamics and seize emerging opportunities effectively.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global data privacy regulations, ensuring responsible use and legal compliance for all data-driven campaigns.

Data Highlights:

• 700M+ Verified Global Profiles: Connect with industry leaders, marketers, and decision-makers in consumer goods and electronics industries worldwide.
• Consumer Trend Insights: Gain detailed insights into product preferences, purchasing patterns, and demographic influences.
• Business Locations: Access geographic data to identify regional markets, operational hubs, and emerging consumer bases.
• Professional Histories: Understand career trajectories, skills, and expertise of professionals driving innovation and strategy.

Key Features of the Dataset:

1. Decision-Maker Profiles in Consumer Goods and Electronics

   • Identify and engage with professionals responsible for product development, marketing strategy, and supply chain optimization.
   • Target individuals making decisions on consumer engagement, distribution, and market entry strategies.

2. Advanced Filters for Precision Campaigns

   • Filter professionals by industry focus (consumer electronics, FMCG, luxury goods), geographic location, or job function.
   • Tailor campaigns to align with specific industry trends, market demands, and regional preferences.

3. Consumer Trend Data and Insights

   • Access data on regional product preferences, spending behaviors, and purchasing influences across key global markets.
   • Leverage these insights to shape product development, marketing campaigns, and customer engagement strategies.

4. AI-Driven Enrichment

   • Profiles enriched with actionable data allow for personalized messaging, highlight unique value propositions, and improve engagement outcomes.

Strategic Use Cases:

1. Marketing and Demand Generation

   • Design campaigns tailored to consumer preferences, regional trends, and target demographics in the consumer goods and electronics industries.
   • Leverage verified contact data for multi-channel outreach, including email, social media, and direct marketing.

2. Market Research and Competitive Analysis

   • Analyze global consumer trends, spending patterns, and product preferences to refine your product portfolio and market positioning.
   • Benchmark against competitors to identify gaps, emerging needs, and growth opportunities in target regions.

3. Sales and Partnership Development

   • Build relationships with key decision-makers at companies specializing in consumer goods or electronics manufacturing and distribution.
   • Present innovative solutions, supply chain partnerships, or co-marketing opportunities to grow your market share.

4. Product Development and Innovation

   • Utilize consumer trend insights to inform product design, pricing strategies, and feature prioritization.
   • Develop offerings that align with regional preferences and purchasing behaviors to maximize market impact.

Why Choose Success.ai?

1. Best Price Guarantee
   • Access premium-quality consumer behavior data at competitive prices, ensuring maximum ROI for your outreach, research, and ma...

In today’s rapidly evolving digital landscape, understanding consumer behavior has never been more crucial for businesses seeking to thrive. Our Consumer Behavior Data database serves as an essential tool, offering a wealth of comprehensive insights into the current trends and preferences of online consumers across the United States. This robust database is meticulously designed to provide a detailed and nuanced view of consumer activities, preferences, and attitudes, making it an invaluable asset for marketers, researchers, and business strategists.

Extensive Coverage of Consumer Data Our database is packed with thousands of indexes that cover a broad spectrum of consumer-related information. This extensive coverage ensures that users can delve deeply into various facets of consumer behavior, gaining a holistic understanding of what drives online purchasing decisions and how consumers interact with products and brands. The database includes:

Product Consumption: Detailed records of what products consumers are buying, how frequently they purchase these items, and the spending patterns associated with these products. This data allows businesses to identify popular products, emerging trends, and seasonal variations in consumer purchasing behavior. Lifestyle Preferences: Insights into the lifestyles of consumers, including their hobbies, interests, and activities. Understanding lifestyle preferences helps businesses tailor their marketing strategies to resonate with the values and passions of their target audiences. For example, a company selling fitness equipment can use this data to identify consumers who prioritize health and wellness.

Product Ownership: Information on the types of products that consumers already own. This data is crucial for businesses looking to introduce complementary products or upgrades. For instance, a tech company could use product ownership data to target consumers who already own older versions of their gadgets, offering them incentives to upgrade to the latest models.

Attitudes and Beliefs: Insights into consumer attitudes, opinions, and beliefs about various products, brands, and market trends. This qualitative data is vital for understanding the emotional and psychological drivers behind consumer behavior. It helps businesses craft compelling narratives and brand messages that align with the values and beliefs of their target audience.

Graph and download economic data for Consumer Price Index for All Urban Consumers: Purchasing Power of the Consumer Dollar in U.S. City Average (CUUR0000SA0R) from Jan 1913 to Feb 2025 about urban, consumer, CPI, inflation, price index, indexes, price, and USA.

This statistics presents a forecast of the growth in buying power of consumers in the United States between 2014 and 2019, broken down by ethnic group. According to the source, Latino buying power will experience the highest growth of 32.1 percent in the measured period, while Native Americans are expected to increase their spending by 29.2 percent by 2019. Among Asian consumers, household expenditure on food amounted to approximately 8.5 thousand U.S. dollars on average in 2016, while African Americans spent around 4.6 thousand U.S. dollars that year.

Over the course of the next two weeks from mid-February 2021, consumers in the United States intended to increase their spending on groceries and food for home by nearly 20 percent and household supplies by roughly four percent. Shoppers stated that they expected to decrease their spending for most product categories. Spending on jewelry and accessories was expected to be reduced the most over the measured period.

How was shopping behavior influenced by the pandemic?

Over the many weeks and months since the coronavirus (COVID-19) pandemic began, consumers around the world and in the United States had exhibited changes in their shopping behavior. In early 2021, specifically, an estimated 85 percent of American shoppers reported that the crisis impacted their usual shopping habits. Some of the changes seen over the past year included reduced spending, an increased interest in online shopping, the use of home delivery options, as well as a decreased convenience store shopping frequency.

What industries were hit the hardest?

During the first months of the coronavirus pandemic, consumers had spent far less than usual on all kinds of items, including out-of-home entertainment, apparel, jewelry, and accessories. Between March and May 2020, related sectors, such as motor vehicles and parts dealers as well as clothing and accessory stores, had seen a heavy decline in sales in contrast to the previous year. By the end of 2020 and the first months of 2021, however, many of the industries had once again experienced positive sales growth numbers.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Snapshot img

Alternative Data Market Size 2025-2029

The alternative data market size is forecast to increase by USD 60.32 billion at a CAGR of 52.5% between 2024 and 2029.

The market is experiencing significant growth due to the increased availability and diversity of data sources. This trend is driven by the rise of alternative data-driven investment strategies, which offer unique insights and opportunities for businesses and investors. However, challenges persist in the form of issues related to data quality and standardization. big data analytics and machine learning help businesses gain insights from vast amounts of data, enabling data-driven innovation and competitive advantage. Data governance, data security, and data ethics are crucial aspects of managing alternative data.
As more data becomes available, ensuring its accuracy and consistency is crucial for effective decision-making. The market analysis report provides an in-depth examination of these factors and their impact on the growth of the market. With the increasing importance of data-driven strategies, staying informed about the latest trends and challenges is essential for businesses looking to remain competitive in today's data-driven economy.

What will be the Size of the Alternative Data Market During the Forecast Period?

To learn more about the market report, Request Free Sample

Alternative data, the non-traditional information sourced from various industries and domains, is revolutionizing business landscapes by offering new opportunities for data monetization. This trend is driven by the increasing availability of data from various sources such as credit card transactions, IoT devices, satellite data, social media, and more. Data privacy is a critical consideration in the market. With the increasing focus on data protection regulations, businesses must ensure they comply with stringent data privacy standards. Data storytelling and data-driven financial analysis are essential applications of alternative data, providing valuable insights for businesses to make informed decisions. Data-driven product development and sales prediction are other significant areas where alternative data plays a pivotal role.
Moreover, data management platforms and analytics tools facilitate data integration, data quality, and data visualization, ensuring data accuracy and consistency. Predictive analytics and data-driven risk management help businesses anticipate trends and mitigate risks. Data enrichment and data-as-a-service are emerging business models that enable businesses to access and utilize alternative data. Economic indicators and data-driven operations are other areas where alternative data is transforming business processes.

How is the Alternative Data Market Segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Credit and debit card transactions
  Social media
  Mobile application usage
  Web scrapped data
  Others


End-user

  BFSI
  IT and telecommunication
  Retail
  Others


Geography

  North America

    Canada
    Mexico
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan


  South America



  Middle East and Africa

By Type Insights

The credit and debit card transactions segment is estimated to witness significant growth during the forecast period.

Alternative data derived from card and debit card transactions offers valuable insights into consumer spending behaviors and lifestyle choices. This data is essential for market analysts, financial institutions, and businesses seeking to enhance their strategies and customer experiences. The two primary categories of card transactions are credit and debit. Credit card transactions provide information on discretionary spending, luxury purchases, and credit management skills. In contrast, debit card transactions reveal essential spending habits, budgeting strategies, and daily expenses. By analyzing this data using advanced methods, businesses can gain a competitive advantage, understand market trends, and cater to consumer needs effectively. IT & telecommunications companies, hedge funds, and other organizations rely on web scraped data, social and sentiment analysis, and public data to supplement their internal data sources. Adhering to GDPR regulations ensures ethical data usage and compliance.

Get a glance at the market report of share of various segments. Request Free Sample

The credit and debit card transactions segment was valued at USD 228.40 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 56% to the growth of the global market during the forecast period.

T

This statistic illustrates the buying power of African-American consumers in the United States in 2015 and provides a forecast for 2020. The buying power of the African-American population was estimated at 1.2 trillion U.S. dollars in 2015. This figure is expected to increase to 1.4 trillion U.S. dollars by 2020.

Graph and download economic data for Total Private Construction Spending: Power in the United States (PRPWRCON) from Jan 1993 to Jan 2025 about expenditures, construction, private, and USA.

In 2024, approximately 19 percent of respondents stated in a survey, conducted in February that year, that they intend to spend between 50 and 100 U.S. dollars at a restaurant on Easter or Passover. About 35 percent of respondents stated that they intend to spend about one to five U.S. dollars that day.

This statistic shows average annual expenditure on jewelry and valuables per consumer unit in the United States from 2018 to 2023, by category. In 2023, the country's average annual expenditure on jewelry amounted to 108.82 U.S. dollars per consumer unit.