Surveys in which U.S. adults report their current weight have shown that the share of those reporting they weigh 200 pounds or more has increased over the past few decades. In 2024, around 28 percent of respondents reported their weight as 200 pounds or more, compared to 15 percent in 1990. However, the same surveys show the share of respondents who report they are overweight has decreased compared to figures from 1990. What percentage of the U.S. population is obese? Obesity is an increasing problem in the United States that is expected to become worse in the coming decades. As of 2023, around one third of adults in the United States were considered obese. Obesity is slightly more prevalent among women in the United States, and rates of obesity differ greatly by region and state. For example, in West Virginia, around 41 percent of adults are obese, compared to 25 percent in Colorado. However, although Colorado is the state with the lowest prevalence of obesity among adults, a quarter of the adult population being obese is still shockingly high. The health impacts of being obese Obesity increases the risk of developing a number of health conditions including high blood pressure, heart disease, type 2 diabetes, and certain types of cancer. It is no coincidence that the states with the highest rates of hypertension are also among the states with the highest prevalence of obesity. West Virginia currently has the third highest rate of hypertension in the U.S. with 45 percent of adults with the condition. It is also no coincidence that as rates of obesity in the United States have increased so have rates of diabetes. As of 2022, around 8.4 percent of adults in the United States had been diagnosed with diabetes, compared to six percent in the year 2000. Obesity can be prevented through a healthy diet and regular exercise, which also increases overall health and longevity.

This statistic depicts the average male body weight of U.S. adults aged 20 years and over from 1999 to 2016. According to the data, the average male body weight for those aged 40-59 years was ***** in 1999-2000 and increased to ***** as of 2015-2016.

In 2024, the mean average weight reported by men was 195 pounds, while the mean average weight for women was 164 pounds. This statistic shows the mean self-reported weight among U.S. adults from 1990 to 2024, by gender, in pounds.

In 2024, around 16 percent of U.S. women reported weighing 200 pounds or more. This statistic shows the average self-reported weight among U.S. women from 1990 to 2024.

United States US: Prevalence of Wasting: Weight for Height: Female: % of Children Under 5 data was reported at 0.700 % in 2012. This records an increase from the previous number of 0.500 % for 2009. United States US: Prevalence of Wasting: Weight for Height: Female: % of Children Under 5 data is updated yearly, averaging 0.550 % from Dec 1991 (Median) to 2012, with 6 observations. The data reached an all-time high of 0.800 % in 2005 and a record low of 0.100 % in 2001. United States US: Prevalence of Wasting: Weight for Height: Female: % of Children Under 5 data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s United States – Table US.World Bank.WDI: Health Statistics. Prevalence of wasting, female, is the proportion of girls under age 5 whose weight for height is more than two standard deviations below the median for the international reference population ages 0-59.; ; World Health Organization, Global Database on Child Growth and Malnutrition. Country-level data are unadjusted data from national surveys, and thus may not be comparable across countries.; Linear mixed-effect model estimates; Undernourished children have lower resistance to infection and are more likely to die from common childhood ailments such as diarrheal diseases and respiratory infections. Frequent illness saps the nutritional status of those who survive, locking them into a vicious cycle of recurring sickness and faltering growth (UNICEF, www.childinfo.org). Estimates of child malnutrition, based on prevalence of underweight and stunting, are from national survey data. The proportion of underweight children is the most common malnutrition indicator. Being even mildly underweight increases the risk of death and inhibits cognitive development in children. And it perpetuates the problem across generations, as malnourished women are more likely to have low-birth-weight babies. Stunting, or being below median height for age, is often used as a proxy for multifaceted deprivation and as an indicator of long-term changes in malnutrition.

The report covers Weight Loss Supplements Market Revenue in North America and is segmented by Type (Meal, Beverage, and Supplements); by Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Stores, and Other Distribution Channels); and by Country (United States, Canada, Mexico, and Rest of North America).

United States US: Prevalence of Overweight: Weight for Height: Female: % of Children Under 5 data was reported at 6.900 % in 2012. This records an increase from the previous number of 6.400 % for 2009. United States US: Prevalence of Overweight: Weight for Height: Female: % of Children Under 5 data is updated yearly, averaging 6.900 % from Dec 1991 (Median) to 2012, with 6 observations. The data reached an all-time high of 8.700 % in 2005 and a record low of 5.100 % in 1991. United States US: Prevalence of Overweight: Weight for Height: Female: % of Children Under 5 data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s USA – Table US.World Bank: Health Statistics. Prevalence of overweight, female, is the percentage of girls under age 5 whose weight for height is more than two standard deviations above the median for the international reference population of the corresponding age as established by the WHO's new child growth standards released in 2006.; ; World Health Organization, Global Database on Child Growth and Malnutrition. Country-level data are unadjusted data from national surveys, and thus may not be comparable across countries.; Linear mixed-effect model estimates; Estimates of overweight children are also from national survey data. Once considered only a high-income economy problem, overweight children have become a growing concern in developing countries. Research shows an association between childhood obesity and a high prevalence of diabetes, respiratory disease, high blood pressure, and psychosocial and orthopedic disorders (de Onis and Blössner 2003). Childhood obesity is associated with a higher chance of obesity, premature death, and disability in adulthood. In addition to increased future risks, obese children experience breathing difficulties and increased risk of fractures, hypertension, early markers of cardiovascular disease, insulin resistance, and psychological effects. Children in low- and middle-income countries are more vulnerable to inadequate nutrition before birth and in infancy and early childhood. Many of these children are exposed to high-fat, high-sugar, high-salt, calorie-dense, micronutrient-poor foods, which tend be lower in cost than more nutritious foods. These dietary patterns, in conjunction with low levels of physical activity, result in sharp increases in childhood obesity, while under-nutrition continues

NA: Not applicable, for cells where the zero percent of the population fell into that category.(1) Prevalences and standard errors are calculated using the survey weights from the 5-year visit provided with the dataset. These adjust for unequal probability of selection and response. Survey and subclass estimation commands were used to account for complex sample design.(2) Overweight/obesity is defined as body mass index (BMI) z-score >2 standard deviations (SD) above age- and sex- specific WHO Childhood Growth Standard reference mean at all time points except birth, where we define overweight/obesity as weight-for-age z-score >2 SD above age- and sex- specific WHO Childhood Growth Standard reference mean.(3) To represent socioeconomic status, we used a composite index to capture multiple of the social dimensions of socioeconomic status. This composite index was provided in the ECLS-B data that incorporates information about maternal and paternal education, occupations, and household income to create a variable representing family socioeconomic status on several domains. The variable was created using principal components analysis to create a score for family socioeconomic status, which was then normalized by taking the difference between each score and the mean score and dividing by the standard deviation. If data needed for the composite socioeconomic status score were missing, they were imputed by the ECLS-B analysts [9].(4) We created a 5-category race/ethnicity variable (American Indian/Alaska Native, African American, Hispanic, Asian, white) from the mothers' report of child's race/ethnicity, which originally came 25 race/ethnic categories. To have adequate sample size in race/ethnic categories, we assigned a single race/ethnic category for children reporting more than one race, using an ordered, stepwise approach similar to previously published work using ECLS-B (3). First, any child reporting at least one of his/her race/ethnicities as American Indian/Alaska Native (AIAN) was categorized as AIAN. Next, among remaining respondents, any child reporting at least one of his/her ethnicities as African American was categorized as African American. The same procedure was followed for Hispanic, Asian, and white, in that order. This order was chosen with the goal of preserving the highest numbers of children in the American Indian/Alaska Native group and other non-white ethnic groups in order to estimate relationships within ethnic groups, which is often not feasible due to low numbers.

United States US: Prevalence of Underweight: Weight for Age: Female: % of Children Under 5 data was reported at 0.400 % in 2012. This records a decrease from the previous number of 0.700 % for 2009. United States US: Prevalence of Underweight: Weight for Age: Female: % of Children Under 5 data is updated yearly, averaging 0.800 % from Dec 1991 (Median) to 2012, with 6 observations. The data reached an all-time high of 1.200 % in 1991 and a record low of 0.400 % in 2012. United States US: Prevalence of Underweight: Weight for Age: Female: % of Children Under 5 data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s USA – Table US.World Bank: Health Statistics. Prevalence of underweight, female, is the percentage of girls under age 5 whose weight for age is more than two standard deviations below the median for the international reference population ages 0-59 months. The data are based on the WHO's new child growth standards released in 2006.; ; World Health Organization, Global Database on Child Growth and Malnutrition. Country-level data are unadjusted data from national surveys, and thus may not be comparable across countries.; Linear mixed-effect model estimates; Undernourished children have lower resistance to infection and are more likely to die from common childhood ailments such as diarrheal diseases and respiratory infections. Frequent illness saps the nutritional status of those who survive, locking them into a vicious cycle of recurring sickness and faltering growth (UNICEF, www.childinfo.org). Estimates of child malnutrition, based on prevalence of underweight and stunting, are from national survey data. The proportion of underweight children is the most common malnutrition indicator. Being even mildly underweight increases the risk of death and inhibits cognitive development in children. And it perpetuates the problem across generations, as malnourished women are more likely to have low-birth-weight babies. Stunting, or being below median height for age, is often used as a proxy for multifaceted deprivation and as an indicator of long-term changes in malnutrition.

Employment statistics on the Weight Loss Services industry in the US

Weight loss service providers confront intense competition in a highly saturated and concentrated business environment. Proprietary diet plans have existed for decades, with significant industry players established as far back as the early 1960s. Company performance is influenced by domestic population growth, favorable economic conditions and health factors (obesity rate, healthy eating index). Despite the favorable economic conditions following COVID-19, competition from substitutes has stolen consumers. Industry-wide revenue declined at a CAGR of 2.9% to $3.5 billion, falling 0.1% in 2024 alone. As a result, industry profit declined at a similar rate throughout 2024. COVID-19 spurred consolidation and concentration. Larger firms were able to weather the downturn, and smaller establishments exited. Additionally, COVID-19 changed consumers' attitudes toward remote communications. Even though weight loss services have been traditionally in-person, lockdowns changed attitudes. Platforms and mobile technology enabled consumers to engage with others in new novel ways, changing the need for in-person service. Going forward, the continued emphasis on digital platforms will amplify competitive advantages for the most prominent weight loss service providers, causing many more small-scale companies to exit. Yet, regions like the Southeast with a significant obese population will be better served by larger enterprises that can provide better analytics and sophisticated communication modalities. Dominant enterprises may expand, gaining new revenue streams through acquisitions to better meet out-of-market competition products and services (Fitbit, Smartphone apps, social media groups, VR chat rooms.) Nevertheless, revenue will decline at a CAGR of 0.4% to $3.4 billion through the end of 2029.

South America Weight Management Products Market is segmented by Type (Meal, Beverage, and Supplements); by Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Retail Stores, and Others), and Country ( Brazil, Argentina, and the Rest of South America). The report offers the market size in value terms in USD for all the abovementioned segments.

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Weight Management Market Size 2024-2028

The weight management market size is forecast to increase by USD 103.8 billion at a CAGR of 10.87% between 2023 and 2028.

The market is witnessing significant growth due to rising obesity rates, particularly in developed and developing economies. The increasing prevalence of sedentary lifestyles, coupled with the influence of social media platforms promoting unhealthy food choices, is fueling this trend. The fast-food industry's continuous expansion and the availability of convenient yet calorie-dense options further exacerbate the issue. Key health concerns, such as cardiovascular diseases, diabetes, hormonal problems, and certain cancers, are associated with obesity. As a result, consumers are seeking effective solutions, leading to a rise in demand for diet meals, beverages, and supplements. This trend is expected to continue, as chronic diseases linked to obesity pose a significant threat to public health. The market is also witnessing innovative marketing strategies and personalized approaches to cater to the diverse needs of consumers. Despite these opportunities, challenges remain, including regulatory hurdles and consumer skepticism towards weight loss solutions.

What will be the Size of the Market During the Forecast Period?

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The market encompasses a range of products and services aimed at helping individuals maintain a healthy body weight and improve overall wellness. Obesity, driven by sedentary lifestyles and unhealthy dietary choices, remains a significant global health concern, fueling market growth. Chronic diseases, such as diabetes, hypertension, orthopedic diseases, and cardiovascular diseases, are often associated with obesity and create a strong demand for solutions. 
Additionally, hormonal problems and childhood obesity contribute to market expansion. Preventive health measures, including healthy eating habits, daily physical activities, and services, are increasingly popular. Social media plays a role in promoting weight loss trends, from bariatric surgeries to protein powders and fitness programs. The young population and the Gen X and baby boomer generations are key demographics, as they seek to maintain a healthy weight and address age-related health concerns.

How is this Weight Management Industry segmented and which is the largest segment?

The report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Diet
  Equipment
  Services


Distribution Channel

  Offline
  Online


Geography

  North America

    US


  Asia

    China
    Japan


  Europe

    Germany
    UK


  Rest of World (ROW)

By Type Insights

The diet segment is estimated to witness significant growth during the forecast period.

The market is driven by the increasing prevalence of obesity and related health conditions, including hypertension, diabetes, and orthopedic diseases. Sedentary lifestyles and the consumption of junk food and fast-food contribute to obesity, affecting over one-third of the global population. Obesity can lead to chronic diseases, such as cardiovascular diseases and certain types of cancer. The market includes various segments, such as diet meals, beverages and supplements, exercise, surgical procedures, and services. Digitalization has led to the growth of online sales, ready-to-drink beverages, bars, gels, and powders. Lifestyle changes, including healthy eating habits and daily physical activities, are essential for maintaining a healthy body weight.

Weight management programs and innovative weight-management products, such as functional beverages, functional food, and dietary supplements, offer prevention and consultation services. The market is expected to grow due to the increasing awareness of weight-related health issues and the desire for a healthy immune system among the young population and Gen X and baby boomer generations.

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The diet segment was valued at USD 84.90 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

Asia is estimated to contribute 36% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is currently the largest global segment, driven by increasing consumer focus on healthier lifestyles and obesity concerns. With over 35% of American adults classified as obese in 2022, according to the Centers for Disease Control and Prevention (CDC), the US market dominates th

Figure 7: Railroad Fuel Surcharges, North American Weight Average

The Latin America weight loss and weight management diet market size reached around USD 19.23 Billion in 2024. The market is projected to grow at a CAGR of 7.40% between 2025 and 2034 to reach nearly USD 39.27 Billion by 2034. The growing sales of organic food products in countries like Mexico and Brazil have emerged as one of the key market drivers, followed by the shift towards sustainable production of healthy artificial sweeteners. The strengthening of government regulations surrounding processed food consumption in Latin America is expected to favourably shape the market dynamics in the coming years.

The North America Weight Loss and Weight Management Product report features an extensive regional analysis, identifying market penetration levels across major geographic areas. It highlights regional growth trends and opportunities, allowing businesses to tailor their market entry strategies and maximize growth in specific regions.

The South American weight management products market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 9.11% from 2025 to 2033. This expansion is fueled by several key factors. Increasing awareness of health and wellness, coupled with rising obesity rates across the region, particularly in Brazil and Argentina, are driving significant demand for weight management solutions. The growing popularity of fitness and healthy lifestyles, supported by increased disposable incomes in certain segments of the population, further contributes to market growth. Furthermore, the expanding e-commerce sector in South America provides convenient access to a wider range of weight management products, including meal replacements, energy drinks, and supplements. The market segmentation reveals a strong preference for meal replacement products and hypermarkets/supermarkets as the dominant distribution channel. However, the market faces challenges such as fluctuating economic conditions, concerns about the efficacy and safety of certain products, and the prevalence of traditional weight loss methods. Competition among established players like Herbalife International Inc., Myprotein, and Nestle SA, along with the emergence of smaller, niche brands, is intensifying. The market’s future trajectory hinges on several trends. Increased investment in research and development of innovative, scientifically-backed products will be crucial. Personalized weight management programs tailored to individual needs are expected to gain traction. Emphasis on natural and organic ingredients, along with growing consumer demand for transparency and ethical sourcing, will shape product development. The strategic expansion of online retail channels and targeted marketing campaigns through social media and influencer collaborations will be vital for companies seeking to capitalize on this growth. Government initiatives promoting healthy lifestyles and public awareness campaigns addressing obesity will also influence market dynamics. To achieve sustainable growth, companies need to effectively address consumer concerns regarding product safety and efficacy, while leveraging digital platforms for effective market penetration. Regional variations in consumer preferences and economic conditions will require tailored marketing and distribution strategies. Recent developments include: April 2023: Herbalife unveiled 106 innovative Wellness Products on a global scale, catering to a diverse audience spanning 95 markets where the company maintains a strong presence, including Brazil. These new product additions are strategically designed to address various facets of well-being, including nutrient supplementation, weight management, digestion, and other essential segments., July 2022: Herbalife introduced an exciting addition to its portfolio - a novel weight management product featuring a fiber derived from the prickly pear cactus. This groundbreaking ingredient has earned its credibility through rigorous placebo-controlled human clinical trials, further cementing Herbalife's commitment to delivering effective and science-backed solutions to its customers. Notably, Herbalife continues to operate successfully in Brazil, offering its innovative product range to the local market., May 2022: Nestlé Health Science made a strategic move to bolster its presence in Brazil by acquiring Puravida, a prominent player in the dietary supplements and nutritional products industry. This acquisition expands Nestlé Health Science's product offerings in Brazil, positioning the company to meet the diverse nutritional needs of the Brazilian population.. Key drivers for this market are: Increasing Prevalence of Obesity, Growing Number of Fitness Enthusiasts or Health-Conscious Consumers. Potential restraints include: Increasing Prevalence of Obesity, Growing Number of Fitness Enthusiasts or Health-Conscious Consumers. Notable trends are: Rising Obesity Incidence and Weight Consciousness.

North America Weight Management Products Market Size was valued at USD 15.5 Billion in 2024 and is projected to reach USD 26.7 Billion by 2032, growing at a CAGR of 7% from 2026 to 2032.

Key Market Drivers Rising Obesity Rates and Health Concerns: Rising obesity rates and health concerns will propel the North American weight control products market. According to CDC data, the incidence of obesity in the United States will reach 41.9% of people by 2020, with an anticipated yearly medical cost of $173 billion in 2019.

Growing Health and Wellness Consciousness: Growing health and wellness awareness will drive the North American weight control products market.

The North America Weight Management and Sports Nutrition Health Products report features an extensive regional analysis, identifying market penetration levels across major geographic areas. It highlights regional growth trends and opportunities, allowing businesses to tailor their market entry strategies and maximize growth in specific regions.

The U.S. Weight Management Market size was valued at USD 1.62 billion in 2023 and is projected to reach USD 3.37 billion by 2032, exhibiting a CAGR of 11.01 % during the forecasts period. Weight management refers to the method of retaining a wholesome body weight via a balanced food regimen, ordinary exercise, and lifestyle selections. It entails handling the calories you consume and burn to gain weight; it really is most efficient for your standard of health. Key features of weight control encompass conscious eating, in which you pay attention to component sizes and make nutritious meal alternatives, and attractive physical hobbies to burn energy and build muscle. Setting sensible desires and tracking development are also crucial because they allow you to stay inspired and targeted for your adventure towards higher fitness. The benefits of weight control are severe. It can lessen the threat of obesity-associated diseases consisting of diabetes, heart disease, and certain cancers. Maintaining a wholesome weight can enhance strength levels, improve shallowness, and decorate typical satisfactory lifestyles. Recent developments include: In February 2024, Novo Holdings announced acquisition of Catalent for USD 16.5 billion aims to secure production demand for the weight-loss drug Wegovy. This strategic move would enhance the production capacity for Wegovy, a popular weight-loss medication. , In July 2023, Eli Lilly acquired Versanis to expand its weight loss pipeline with a USD 1.9 billion deal. This strategic move aligns with Lilly's commitment to developing innovative solutions for weight management. .