First released in 2018 by InnerSloth, Among Us is an online party game in which players act as crewmates and must identify the imposters among them in a space-themed setting. Downloads of the game skyrocketed some two years after its original release thanks to increasing attention from influencers on YouTube and Twitch. Players also have the ability to make in-game purchases to get bundles and remove advertising. This player spending generated revenue of *** million U.S. dollars in the United States as of **************.

Depop | Buy & Sell Clothing, a mobile app published by the homonymous UK-based fashion shopping platform, registered nearly ******* downloads in the United States in February 2025. Most of these downloads were made on iPhones and iPads, as opposed to Android devices. The platform has particularly gained popularity among Gen Z users. Second-hand sustainability Sustainable shopping across all channels has become a growing trend in recent years. Throughout 2024, the Depop app consistently was downloaded on several hundreds of thousands of devices globally. The platform, acquired by Etsy Inc. in 2021, generated over half a billion U.S. dollars worth of gross merchandise sales in the recently recorded financial year. The leading motivation to buy second-hand among online thrifters in the U.S. was to take advantage of discounted prices. Recommerce here to stay Alongside the millions of monthly active users of the Depop app, the platform’s website, depop.com, attracted nearly ** million visits in May 2022 alone. While Depop has a large audience in the United States, it still reaches several users in its home market of the United Kingdom, with ** thousand downloads in February 2023. Although overall user growth of Depop has recently decreased, the competitiveness among growing resale platforms worldwide attests to the steady popularity of second-hand e-commerce shopping.

The Upside-Cash back on gas & food app was downloaded over ****thousand times by App and play store users in the United States in October 2025. The cashback app was among the most downloaded discount apps in the U.S. in 2024, with over *** million downloads that year.

Mobile games make up the majority of video games released each year, with thousands of new additions to the Apple App Store and Google Play Store every year. By the mid-2010s, mobile games had...

According to a survey conducted during the second quarter of 2022 among mobile gamers in the United States, the main factor influencing mobile gamers to download a new was knowing or trusting the brand or developer publishing the app, with over half of the respondents indicating this as their main factor. Additionally, ** percent of respondents reported being positively influenced in downloading an app if the app in question was among the top-rated in their category, or if people they know had the same app and recommended it.

According to recent industry measurements, users in Brazil generated more than *** million downloads of the video-sharing platform TikTok during June 2023. Indonesia ranked second, with almost **** million downloads generated during the examined period. TikTok, which is the international version of the Chinese app Douyin, experienced spectacular growth in popularity in recent years. TikTok: global popularity TikTok, which reached the milestone of *** billion active users at the end of September 2021, still ranks among the most popular social media platforms worldwide as of January 2023. In 2022, TikTok users worldwide spent an impressive average of approximately **** hours per month on the platform, highlighting the app's popularity and high engagement. In 2023, TikTok's global popularity in social media is still on the rise, with a worldwide penetration rate of **** percent. TikTok: revenue growth The social video app, which generates revenues via advertising and in-app purchases from users, saw in-app revenues of almost *** million U.S. dollars worldwide in the first quarter of 2023. The global net advertising revenue generated by TikTok is expected to reach **** billion U.S. dollars by the end of 2024. Additionally, the net advertising revenue of TikTok in the United States is expected to further increase, reaching an estimated ** billion U.S. dollars in 2024.

During the third quarter of 2024, Disney+ mobile app reported around 4.5 million downloads from users in the United States. The service, which was launched in November 2019, generated approximately 8.12 million app downloads from U.S. users during the first half of 2024. In 2024, Disney+ was the leading mobile app among all Disney mobile services, with a global in-app revenue of 224 million U.S. dollars.

In the third quarter of 2025, the mobile app of popular video communication platform Zoom recorded approximately ***** million downloads in the Asia-Pacific region. Downloads in North and Latin America were over * million, a small increase compared to the previous quarter. Zoom grew in popularity in 2020 due to the global outbreak of the coronavirus pandemic and its impact on in-real-life environments and offline activities. Between the first and the second quarter of 2020, downloads of the Zoom mobile app skyrocketed thanks to the widespread adoption of alternative communication media for work, schooling, and social activities, among others. After both Microsoft Teams and Zoom experienced a peak in usage in 2020, downloads of the communication apps slowly decreased over 2021 and 2022. Who leads the meetings’ market? According to a survey conducted in 2023, meetings took most of the time for professionals in the United States, as they spent over ** hours each week having work conversations with colleagues. In 2024, Zoom was the most used videoconferencing app, with a global market share of over ** percent. Microsoft Teams followed, holding a share of the market of approximately ** percent, while GoToMeeting had a market share of less than ** percent. Zooming in: company financials and operations Zoom Video Communication’s revenue has experienced a constant increase since 2019. The company generated a revenue of over *** billion U.S. dollars in their fiscal year of 2024, an increase of over ** times compared to 2019—the year in which Zoom entered the public market. During Zoom’s most recently reported quarterly results, the company generated around *** million U.S. dollars in income from operations globally. In terms of spending on managerial operations, Zoom spent around *** billion U.S. dollars on sales and marketing during 2024. Additionally, the spending on research and development amounts to over *** million U.S. dollars. In 2024, Zoom’s workforce was comprised of approximately ** percent men and ** percent women. Around 73 percent of leaders in the company were men, while women held ** percent of leadership positions.

The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.

During the fourth quarter of 2024, Duolingo had approximately 116.7 million monthly active users (MAUs) of the app. This represented an increase of around three percent compared to the previous quarter. Between the third quarter of 2020 and the end of 2024, Duolingo's monthly active users experienced a positive growth trend. How does Duolingo make money? Duolingo’s revenue witnessed an upward trend between 2020 and 2024, reaching a value of more than 178 million U.S. dollars during the second quarter of 2024. Duolingo Inc. generates revenue through its multiple services including app subscriptions, advertising, Duolingo English test, and in-app purchases. Subscriptions contributed the largest share to Duolingo’s revenue stream as the company generated over 400 million U.S. dollars solely from user subscriptions in 2023. In contrast, in-app purchases such as those generated by the selling of “gems”, Duolingo virtual currency that allow users to buy exclusive features and hints, generated around 35 million U.S. dollars in the last examined year. While the app attracted language learners from all markets, the United States was the country with the largest share of revenue, amounting to almost 240 million U.S. dollars in 2023. Duolingo leads the language learning apps market Language learning app publishers offer apps with a variety of interactive features for users. In 2024, Duolingo led the language learning apps market both in terms of number of downloads and yearly revenues. In July 2024, the popular language learning app recorded more than 14 million monthly downloads worldwide. Lingutown and Buddy.ai followed with 1.98 and 1.63 million monthly downloads, respectively. During the examined period, Duolingo was the highest-grossing language learning app and generated a revenue of more than 33 million U.S. dollars. Babbel ranked second with a revenue of 5.4 million U.S. dollars.What primarily motivates users to access language learning platforms? In 2023, the leading reason for using language learning apps in the United States was the desire to learn, as almost one-quarter of respondents reported they engaged with apps in this category out of curiosity. To have fluency in another language and travelling followed, 23 and 17 percent of respondents reporting to use language learning apps for these reasons, respectively.

The Airbnb mobile app recorded the highest number of downloads in the United States among the selected online travel agency and travel metasearch service apps in 2024. That year, the Airbnb app reported over ** million aggregated downloads on iOS and Google Play in the United States. The Expedia app was the second most downloaded app in the ranking, with roughly **** million downloads.

In the United States, Shein was the most downloaded app in the fashion and beauty app segment in 2024, registering more than ** million downloads. Nike ranked second, with *** million, followed by Poshmark with about ***** million. The rise of fast fashion SHEIN-Fashion Shopping Online is the mobile app of Chinese company Shein, focused on selling fast fashion over the internet. Known for its vast catalog of inexpensive, trendy clothing, Shein has seen its popularity quickly skyrocket across the globe, particularly among younger consumers. Helped by the COVID-19 pandemic and an aggressive marketing strategy, Shein's app hit new records in monthly downloads in the U.S. in 2020. The brand has also positioned itself as the most searched brand on Google in the North American country, surpassing long-established local competitors such as Old Navy and JCPenney in 2021. Resale is not to be forgotten As a counter-proposal to the overconsumption encouraged by fast fashion, various brands have been increasingly betting on resale. In the United States, platforms such as Poshmark and GOAT have incorporated this option, attracting thousands of online shoppers interested in giving fashion items a second life. In 2021, Poshmark's app totaled some 10.4 million downloads on iOS and Android devices, while GOAT was downloaded 7.5 million times in the same period. According to forecasts, the value of the U.S. online resale market will increase nearly threefold between 2020 and 2030, to nearly *** billion U.S. dollars.

In November 2024, photo editor app Canva generated over 1.16 million downloads among users in the United States across the Google Play Store and the Apple App Store. The Remini app, published by the Italian Bending Spoons, ranked second with 763,000 downloads. The Florida-based Picsart ranked third with almost 702,000 downloads. Between the end of 2023 and the beginning of 2024, several photo and video editing apps available to U.S. consumers added artificial intelligence (AI) features and functionalities.

The Chinese fashion e-commerce giant Shein Group has surged to prominence. Founded in 2008 as ZZKKO, it quickly evolved into the world's largest fashion retailer in 2022. Its app attracted more than ****** million downloads worldwide between January 1 and October 31, 2025. Faster and cheaper The online-only fast-fashion company has a unique business model. Enabled by algorithms and data analytics, its swift production and fashion trend prediction abilities have set it apart in the fast fashion e-commerce world. Its algorithm-driven supply chain enables it to reduce the production time to ***** days and offer thousands of new items on its site every week at much lower price levels than its competitors. Behind the low-price tags The fashion retailer also collaborates with numerous fashion bloggers to harness platforms like TikTok and Instagram. Combined with its adept use of social media marketing, SHEIN achieved a staggering ** billion U.S. dollars in gross merchandise value in 2024. Despite its rapid growth and popularity, Shein's reputation is marred by a barrage of controversies, ranging from labor rights violations and trademark disputes to environmental concerns and health and safety issues.

Social media companies are starting to offer users the option to subscribe to their platforms in exchange for monthly fees. Until recently, social media has been predominantly free to use, with tech companies relying on advertising as their main revenue generator. However, advertising revenues have been dropping following the COVID-induced boom. As of July 2023, Meta Verified is the most costly of the subscription services, setting users back almost 15 U.S. dollars per month on iOS or Android. Twitter Blue costs between eight and 11 U.S. dollars per month and ensures users will receive the blue check mark, and have the ability to edit tweets and have NFT profile pictures. Snapchat+, drawing in four million users as of the second quarter of 2023, boasts a Story re-watch function, custom app icons, and a Snapchat+ badge.

With around *** million downloads both on Android and iOS devices, most downloads of the eBay app in 2024 came from users located in the United States. The United Kingdom ranked second out of 60 countries analyzed, with a total of ****million downloads on both operating systems. The most popular C2C marketplace Globally, eBay nets an average of *** million downloads each month from online shoppers around the world. The C2C (consumer-to-consumer) company, founded back in 1995, has become one of the most popular marketplaces globally. The website, ebay.com, also receives hundreds of millions of visits each month. Along with popularity, eBay has seen recognizable success over the decades. Since 2014, eBay has consistently seen quarterly revenue figures over *** billion U.S. dollars. eBay in the U.S. As the marketplace’s home market, it comes as no surprise that the United States, leading in the ranking of eBay app downloads, is also its most lucrative country of operations. In the U.S. alone, eBay’s revenue in 2022 reached over *** billion U.S. dollars, meaning that the U.S. generated roughly half of the company’s global earnings that year.

The Google Maps mobile app reported the highest number of downloads worldwide among the selected travel apps in 2024. That year, this app recorded nearly *** million aggregated downloads on iOS and Google Play. The Uber app was the second most downloaded app in the ranking, with almost *** million downloads. The online travel agency app market Focusing on the online travel agency (OTA) market, Airbnb topped the ranking of the OTA apps with the highest number of downloads worldwide in 2024, ahead of Booking.com. When looking at the number of downloads of leading OTA apps in the U.S. that year, Airbnb recorded again the highest figure, while Expedia ranked second in that case. How big is the travel app market? In 2023, the travel app market's global revenue reached nearly *** billion U.S. dollars and was forecast to increase steadily over the following years. When breaking down the global travel app market's revenue by country, the United States and China ranked by far as the biggest players that year, generating around *** million and *** million U.S. dollars, respectively.

Since its release in 2011, Minecraft has recorded worldwide sales of over 300 million units, making it one of the best-selling games of all time along with other legendary games such as Tetris and Grand Theft Auto V. The popular sandbox game, which is developed by Swedish game publisher, Mojang, allows players to build 3D worlds with different types of blocks and then explore and craft items within their new world.

Minecraft - a global hit Minecraft is available across several computer operating systems and was more recently released for console. Due to the freedom that is afforded players and the infinite number of ways the game can develop, it still remains popular with fans some eight years after its release. As of April 2021, there were 141 million active players of Minecraft worldwide, more than double the figure from February 2017. The PlayStation 4 version of the game was one of the most downloaded game on the console in 2022.

Minecraft on mobile In an increasingly mobile gaming world, the developers of Minecraft, Mojang, had to find a way to keep their fans happy while they were on the go. As a result, the Pocket Edition of Minecraft was released for both Android and Apple iOS in late 2011. While the foundations of the game remained the same, the mobile version also introduced survival elements and allowed players to engage in multiplayer games across different platforms. The mobile game became an instant hit, generating 99 million U.S. dollars of mobile player revenues in 2022.

Monthly global app downloads of PUBG Mobile amounted to 8.14 million in December 2024. Debuting as PlayerUnknown's Battlegrounds, the game was first released for Windows in December 2017, with the mobile version being released worldwide in March 2018. PUBG Mobile is one of the top-grossing mobile apps worldwide with approximately 57 million U.S. dollars in global mobile player spending during the most recently measured month.

Mobile gaming has become a huge industry, with successful game developers in line to generate millions from their mobile games. In March 2021, Roblox was the top grossing iPhone gaming app in the United States, generating daily revenues of over 3.09 million U.S. dollars. Second-ranked Candy Crush Saga grossed approximately 2.03 million U.S. dollars per day. Pokémon GO was ranked seventh with a daily gross of more than 463,000 U.S. dollars

Pokémon GO - a global phenomenon
Pokémon GO is a massively multiplayer location-based mobile video game which uses augmented reality. The project is jointly created by The Pokémon Company and Niantic and has been available since July 2016 on the iOS and Android platforms. Just like in the video game series, the goal is to capture Pokémon and battle it out against other trainers. In 2020, Pokémon GO player spending hit 916.5 million U.S. dollars worldwide, which was the mobile app’s most profitable year since launching in 2016, when it grossed approximately 588.77 million U.S. dollars. The location-based augmented reality (AR) game involves catching, training, and battling virtual creatures (Pokémon) in real-world locations via smartphone. While the initial Pokémon craze has slowly faded, the game still enjoys growing numbers of active users around the world and in the Asia-Pacific region in particular.

Online app stores
With individual gaming apps generating millions of dollars of revenue on a daily basis, it is no surprise that app stores are also raking in the revenue. In the second quarter of 2020, Google Play Store recorded gross revenues of 7.7 billion U.S. dollars from mobile games, up from 6.9 billion generated in the previous quarter. The numbers for Apple's App Store were even more impressive, with revenue from mobile games on its iOS platform reaching 33.2 billion U.S. dollars worldwide in 2018. Interestingly, despite Apple's App Store leading the way in terms of revenue, Google Play recorded significantly more mobile game downloads in 2018. A total of 38.3 billion mobile games were downloaded globally across both app stores in that year, out of which the vast majority, 29.4 billion downloads in total, were attributed to Google Play.