This statistic displays the result of a survey on people who make a purchase decision based on a magazine advertisement in Finland in 2016, by gender. According to the survey, women were more likely to be influenced by a magazine ad than men. ** percent of female respondents had bought something based on an ad seen in a magazine.

People magazine had the largest audience in the United States in the second quarter of 2024, with an average monthly reach of **** million people. AARP The Magazine ranked second with a reach of just under **** million, followed by Allrecipies with a total audience of just over ** million.

According to a survey held in the United Kingdom in 2021, consumers aged 55 years and older were the most likely to purchase physical copies of digital magazines, with ** percent saying that they did so. This was double the share of respondents aged 16 to 24 years old, who were more likely to stream online magazines than download, share, or buy copies.

In 2021, there were ***** million magazine readers aged 18 or older in the United States. This marked an increase of *** thousand readers from the previous year. The number dropped substantially between 2019 and 2020, which the source partially attributed to the COVID-19 pandemic and the resulting reduction in pass-along reading. The figure for 2019, on the other hand, was the highest recorded since 2012, and trends during that period indicated a slow annual increase in the number of magazine readers. Magazine reading behavior Magazine readership is changing. On the one hand, data from surveys held in 2019 and 2020 found that print magazines remained the preferred magazine format, but there was also a growing interest in online versions. The audience of magazine brands was comprised mostly of readers of print magazine and their digital counterparts in December 2020, but mobile web came a very close second with a year-to-date average audience of over *** million. If this trend continues, magazine brands’ mobile web visitors will account for the majority of their audience in the next one to two years. Magazine brands In 2020, the fastest-growing magazine brand in the United States was experiential travel publication Afar. The magazine's average monthly audience grew by almost ** percent compared to the previous year, partly thanks to a boost in the publication's mobile web visitors. The most recently available data on other travel magazine brands found that several publications in that category enjoyed a large mobile web audience, and Condé Nast Traveler had a video audience of over *** million. The leading consumer magazine in the United States by circulation in the first half of 2021 was AARP The Magazine, with a circulation of close to ** million.

In Portugal, the proportion of people buying digital publications has remained low throughout the considered period. In 2020, 2.97 percent of the population bought e-books, digital magazines, or digital newspapers, while, in 2023, 2.63 percent did the same.

The book and magazine wholesaling industry has faced significant challenges, marked by the acceleration of digital media and changing consumer preferences. The increasing inclination towards online reading and the availability of free content have dampened retail sales of physical print materials like books and magazines. Faster internet speeds and reduced internet costs have boosted digital media consumption, making traditional print materials less attractive. This shift has caused notable damage to magazine circulation, with a host of titles either merging or ceasing publication. The changing landscape means industry revenue is expected to decline at an annualised 2.4% over the five years through 2024-25 to reach $1.4 billion. Over the last five years, the book and magazine wholesaling industry has seen a marked decline. Factors like the rise of ebooks and digital magazines have amplified price sensitivity and market transparency. This trend has introduced a significant cost-cutting drive among suppliers and buyers, often marginalising wholesalers. The practice of wholesale bypass, wherein publishers directly supply major accounts, has also contributed to a downturn in revenue. Rising cost of living pressures in the post-pandemic environment have forced consumers to cut back on discretionary spending, further halting demand for physical books and magazines. Combined with fluctuating profitability and a shrinking pool of industry participants, the landscape has become progressively more challenging. Going forward, industry revenue is projected to continue falling, albeit at the slower annualised rate of 0.6% over the five years through 2029-30, to $1.3 billion. As online content and digital platforms continue to gain traction, the already diminishing demand for print media is expected to tumble further. Educational institutions and libraries to favour digital resources over physical copies, thanks to the rapid pace at which digital media This shift, along with the ongoing adoption of online education, will erode wholesale demand, particularly for textbooks. Larger wholesalers will strive to maintain margins by cutting intermediaries and negotiating better prices, reducing the number of active establishments and potentially leading to job losses. Diversification and specialisation will be crucial for smaller wholesalers aiming to minimise risks and sustain operations.

According to a 2020 study held in the United States, the majority of adults prefer reading print magazines to digital, with 66 percent of respondents favoring printed publications. The study also revealed that over 45 percent of responding U.S. adults spent more than 15 minutes per day reading magazines in either format.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

As per Cognitive Market Research's latest published report, Fashion Magazine Industry's Compound Annual Growth Rate will be 3.50% from 2023 to 2030. Key Driver factors for the Fashion Magazine market

The fashion industry is driven by various factors, including consumer demand, trends, cultural influences, and technological advancements. Increasing disposable income and globalization is the key factor driving the growth of the fashion industry. Rapidly growing fashion industry expected to drive the demand of fashion magazines. In addition, fashion industry is highly competitive, with brands constantly striving to innovate and differentiate themselves in order to attract and retain customers. This encourage the magazine companies as there are more than enough content to publish and many are expected to wait to read the trend in fashion industry. Social media and digital technologies have also had a significant impact on the fashion industry and simultaneously fashion magazine market. With increasing penetration of internet and high adoption of smartphones and smart devices digital fashion magazines are becoming popular. Digital fashion magazines are easily accessible and can be viewed on a variety of devices and can be shared. Additionally, digital magazines are typically less expensive to produce and distribute than print magazines, which allows for a wider reach and a more diverse audience. This expected to open up future opportunities for the fashion magazine market.

The rising favoritism towards digital platforms, providing readers with an enhanced, interactive, and tailored experience fuels the market growth

Key Restraints of Fashion Magazine Market

Digital Disruption and Declining Print Revenues Traditional print magazines are encountering difficulties due to the swift transition to digital platforms. The immediacy of fashion updates from influencers and online media has reduced the significance of monthly print cycles. Furthermore, high production expenses and falling print advertising revenues place financial strain on publishers. Content Saturation in the Digital Space The surge of digital content results in consumer fatigue, complicating the efforts of online fashion magazines to engage and maintain audience attention. With consumers bombarded by thousands of advertisements each day, distinguishing oneself in an oversaturated digital environment is becoming increasingly difficult. Erosion of Consumer Trust Doubt regarding corporate assertions, particularly in relation to sustainability and inclusivity, has intensified. Consumers are seeking authentic transparency, and any perceived lack of authenticity can undermine brand credibility. Economic Pressures and Talent Retention The fashion industry's image of low wages and scarce career advancement opportunities hinders its capacity to attract and keep talented professionals. Economic uncertainties further intensify these issues.

Key Trends in Fashion Magazine Market

Digital Transformation and Multimedia Integration Fashion magazines are increasingly adopting digital platforms, integrating interactive content, videos, and social media to engage their audience and broaden their reach. This transition aligns with the preferences of a technologically adept readership. Emphasis on Sustainability and Ethical Practices There is an escalating emphasis on sustainable fashion and ethical practices within editorial content. Magazines are showcasing eco-conscious brands and initiatives, which resonate with consumer values and environmental issues. Inclusivity and Diverse Representation The industry is progressing towards inclusivity, featuring models from various backgrounds, body types, and abilities. This commitment to diversity mirrors societal changes and appeals to a wider audience. Resurgence of Print as a Niche Luxury Product In spite of the prevalence of digital media, there is a revitalized interest in print magazines as collectible items. Publications such as i-D have made a comeback to newsstands, catering to Gen Z's preference for tangible, curated content. Cross-Industry Collaborations Fashion magazines are collaborating with the technology, art, and cultural sectors to produce innovative content and experiences. These partnerships provide new insights and attract a diverse readership. Introduction of Fashion Magazine

In fashion industry, fashion magazines are essential facto...

China Postal: Number of Subscriber: Newspaper and Magazine per 100 People data was reported at 7.600 Unit in 2023. This records an increase from the previous number of 7.582 Unit for 2022. China Postal: Number of Subscriber: Newspaper and Magazine per 100 People data is updated yearly, averaging 11.700 Unit from Dec 1978 (Median) to 2023, with 37 observations. The data reached an all-time high of 28.800 Unit in 1985 and a record low of 7.582 Unit in 2022. China Postal: Number of Subscriber: Newspaper and Magazine per 100 People data remains active status in CEIC and is reported by State Post Bureau. The data is categorized under Global Database’s China – Table CN.TK: Postal.

This statistic shows the most common types of retailers used for magazine purchases among readers and buyers in Canada as of July 2017. The findings show that 56 percent of responding Canadian adults said that they regularly purchased magazines in a grocery store, whereas 24 percent often bought magazines in book stores.

Dutch consumers in 2024 were least likely to read a magazine on a daily basis than ever during the previous ten years. This based on the results of a survey that measured every year whether or not consumers read a magazine each day (or close to each day). It suggests that magazine readership in the Netherlands fluctuated between 2013 and 2024, but generally decreased. In 2013, ** percent of respondents indicated that they read magazines (almost) daily, whereas this percentage reached a new low, at ** percent, in 2024.

This statistic shows the leading methods for accessing magazine content among readers and buyers in Canada as of July 2017. The findings show that 35 percent of responding Canadian adults said that they only accessed free magazine content, with 28 percent of respondents only accessing paid content.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

Credit report of Thermold Magazines Inc contains unique and detailed export import market intelligence with it's phone, email, Linkedin and details of each import and export shipment like product, quantity, price, buyer, supplier names, country and date of shipment.

This statistic shows the most common actions triggered by magazine advertising among readers and buyers in Canada as of July 2017, broken down by age group. The findings show that 57 percent of responding Canadians aged between 18 and 35 years said that they had performed an online search about the product after seeing the ad, and 45 percent had visited the advertiser's website.

Credit report of National Geographic Magazine contains unique and detailed export import market intelligence with it's phone, email, Linkedin and details of each import and export shipment like product, quantity, price, buyer, supplier names, country and date of shipment.

Audiences in the United Kingdom predominantly accessed magazine content through their phones, according to data from June 2021 to June 2023. In total, 50 percent of people were reached by magazine brands via their phone, whereas only 37 percent read printed versions monthly during the period in consideration.