The number of YouTube users in the Netherlands grew to roughly *** million in 2023, up from *** million reported in 2020 and 2021. This makes the video sharing platform one of the most popular social media in the country, surpassed only by WhatsApp.

Online video in the Netherlands Music videos were the most popular type of content for users in the Netherlands as of the third quarter of 2022, followed by comedy, memes, and viral videos – which made platforms as YouTube and TikTok particularly popular. Approximately ** percent of Dutch respondents reported watching influencer videos or vlogs. When it came to film and long-length video streaming, Netflix and Disney+ were the most used platforms in the Netherlands as of March 2023, with ** percent of respondents and ** percent of respondents reporting to subscribe to the popular SVOD services.

Mobile video in the Netherlands As of March 2023, smartphones were the most used devices to watch online videos, followed by Smart TVs and laptops. During the COVID-19 pandemic, almost **** in ** internet users in the Netherlands reported engaging with their mobile devices to watch online videos. While this value decreased to interest around ** percent of Dutch internet users in 2022, mobile video viewership remains higher than before the pandemic in the last measured year. In 2022, Disney+ was the highest-grossing video app in the Netherlands, generating over ***** million U.S. dollars from users in-app purchases. TikTok and YouTube followed, with revenues of **** million U.S. dollars and *** million U.S. dollars, respectively. Netflix, which extended its new policy on password sharing to the Netherlands during the last week of May 2023, generated roughly *** million U.S. dollars in app revenues during 2022.

As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

How many people use Instagram?

Instagram is a social media app which focuses on photo and video sharing. It is owned by Facebook, which recently rebranded as Meta, in a move towards the metaverse. As of December 2021, Instagram reached a new milestone of 2 billion active users worldwide. The platform previously reached 1 billion users in June 2018.

Users aged 25 to 34 years made up the biggest Instagram user group by age worldwide, followed by 18 to 24 year olds. Overall, men accounted for 51.6 percent of global Instagram users.

Most popular Instagram accounts and content

Footballer Cristiano Ronaldo was the most followed person on Instagram as of 2021, with approximately 315 million followers. Ranked in second and third position were the Rock and Ariana Grande, both having over 250 million followers each.

It’s not only athletes and actors who drive the views on Instagram though. Instagram has long since become a medium for people and communities to spread their messages, and in the past two years, social activists and educators have used Instagram for their movements. Political and educational accounts generate high engagement rates with their content. Posts from political accounts receive an average engagement rate of 2.74 percent and educational posts receive an average of 2.56 percent.

Social media usage worldwide

There are 3.4 billion social media users worldwide and this is expected to increase to 4.41 billion by 2025. Instagram is most popular in India with a total of 201.1 million users, followed by the U.S. with 157.1 million and Brazil with 114.9 million active users. Instagram is the fourth most popular social media site in the world, after Facebook, YouTube and WhatsApp, respectively.

As of October 2021, Brunei was the country with the highest Instagram audience reach with 92 percent of the population using the platform. This was followed by Guam with 79.2 percent and the Cayman Islands with 78.8 percent audience reach.

As of October 2021, Facebook had almost 3 billion users worldwide. The penetration rate for Facebook in the United States in 2021 was 70.59 percent and it is expected to reach 76.87 percent by 2026.

In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.

How popular is Instagram?

Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.

India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.

Gen Z and Instagram

As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.

Most followed accounts on Instagram

As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.

The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

This statistic displays selected top global pharmaceutical companies by the total number of Youtube views per post based on IMS Health Social Media Engagement Index data, as of January 2014 for the preceding 24 months. During this time, Pfizer received about 15,987 views per post.

Social media and top pharma companies

GlaxoSmithKline and Novartis have generated some of the highest viewerships from their Youtube channels. The companies received an average of 35,979 views and 25,804 views, respectively, as of 2012/2013. GlaxoSmithKline’s Youtube channel includes videos that show their TV advertisements, employee experiences, and pharmaceutical efforts. Johnson & Johnson has garnered some of the highest number of retweets, with 6.3 retweets per tweet. The company has at least three twitter accounts with their news account followed by 98.8 thousand followers as of March 2015.

Johnson & Johnson and GlaxoSmithKline have been ranked among the top pharmaceutical companies by the IMS Health Social Media Engagement Index in 2014, reaching scores of 70 and 25, respectively. This study found that only 10 of the top 50 pharmaceutical companies used Twitter, Youtube, and Facebook to communicate with consumers. The use of social media in the pharmaceutical industry has increased at a slower rate than other industries, mostly due to regulatory risks. Since then, the FDA has provided a regulatory guideline for the pharma industry, while other companies have started to publish their own guidelines. As of 2013, the biotechnology and pharmaceutical industry had 264 recruiters that were considered power users using LinkedIn, Twitter, and Facebook, compared to the 3,249 recruiters in the information technology industry.

The share of fast fixed-broadband subscriptions in Canada was forecast to remain on a similar level in 2028 as compared to 2023 with 100 percent. According to this forecast, the share will stay nearly the same over the forecast period. Notably, the share of fast fixed-broadband subscriptions was continuously increasing over the past years.Fast fixed-broadband internet connections are here defined as connections that exceed download speeds of 10 Mbit/s.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the share of fast fixed-broadband subscriptions in countries like Mexico and the United States.

The statistic shows the percentage of social media users who reported membership and active usage of the social network YouTube in the United Kingdom from March 2013 to April 2015. Membership of YouTube in the UK rose from 49 to 58 percent during the period presented above.

India recorded about 200 million monthly active users in February 2017. With over 460 million internet users, India ranked second largest in the internet market worldwide. By 2023, it was estimated that this figure would surpass over 666 million internet users. Interestingly, amongst these users, over 390 million people accessed the web over their mobile phones.

The rise of digital India

With a mobile friendly approach to the internet, the use of social media applications was correspondingly high in India. By 2021, studies had found that around 29 percent of the total population would be active social media users. Facebook, YouTube and WhatsApp were ranked among the most popular social networking sites in the country based on usage reach.

Social media transcends socio-economic boundaries

The high penetration of the mobile messaging application came as no surprise considering that the use of the messaging app had been increasing rapidly over the last few years. Although most WhatsApp users came from urban areas, rural areas recorded an increasing share of the app adoption. This adoption spread was also true across income groups. With increasing social media usage, there was also rising issues with the believability of information shared over these platforms, leading to the increase in fake news and cybercrime.

During the second quarter of 2024, online video platform Rumble reported around ****** hours of content uploaded per day. This represents an increase from the ****** hours of content uploaded by users on the platform during the first quarter of 2024. Rumble is an online video platform launched in 2013 as an alternative to YouTube. In the second half of 2022, the company went public via a SPAC merger.

In 2023, 1.1 million people watched the 29th Screen Actors Guild (SAG) Awards on Netflix's YouTube channel. SAG Awards started dropping its number of viewers since 2017, reaching the lowest number in 2021. On that year, the ceremony had around 957 thousand viewers in the United States. In 2022, the number increased again and amounted to 1.8 million viewers across TBT and TNT.

During the second quarter of 2024, global users of video platform Rumble watched approximately 8.5 billion minutes of content on the platform per month. This represents a small decrease from the first quarter of 2024, when the time spent on the platform's content was 8.6 billion minutes watched on average per month. Rumble is an online video platform launched in 2013 as an alternative to YouTube. The platform quickly became part of the Alt-tech scenario in North America and went public via SPAC merger in the second half of 2022.

As of April 2025, **************************************** was the most followed live streamer on Twitch with **** million followers. ***** saw a meteoric rise to fame when he was one of the first top-ranked players to stream the then newly released Fortnite Battle Royale at the end of 2017 and beginning of 2018. Spanish streamer ************************************* was ranked second with ***** million followers on Twitch. The top games on Twitch Despite being released way back in 2013, GTA V is still among the most popular games on Twitch. The action adventure classic accounted for *** percent of total hours watched on the platform in February 2025. In contrast, the most popular game on Twitch in terms of average number of channels was Fortnite - the battle royale title had ***** channels streaming the game in April 2025. Other top-ranked games include Valorant, Apex Legends, and Call of Duty: Modern Warfare II. Twitch - how it all began Founded in 2011, Twitch was initially launched as a spin-off of the general-interest streaming platform Justin.tv. The site primarily focuses on video gaming, including play through of video games, broadcasts of e-sports competitions, and more recently, creative content. Twitch Creative, the outlet for creative content, was launched on October 28, 2015. The launch included a marathon of Bob Ross ' "The Joy of Painting". Some of the most popular channels on Twitch are owned by YouTube gaming personalities, who are taking advantage of the website’s live-streaming capabilities to interact more with their audiences. Users are able to participate in a live chat during the video broadcast, with broadcasters frequently reacting to and replying to comments and questions from the chat in real time. In August 2014, Twitch was acquired by Amazon for *** million U.S. dollars. It was the company’s fifth most expensive acquisition of all time.

Rumble is an online video platform launched in 2013 as an alternative to YouTube. In the second half of 2022, the company went public via a SPAC merger with CF Acquisition Corp. During the fourth quarter of 2024, the company reported revenues of approximately over 30 million U.S. dollars, up by approximately 20 percent from the 25.06 million U.S. dollars generated during the third quarter of 2024.

***************************************************************************** hosts the most popular show on video platform, Rumble. During the second quarter of 2024, the Dan Bongino Show on Ruble saw approximately ****** viewers on average. Slap fighting show Power Slap ranked second with approximately ****** average viewers, while Conservative commentator Steven Crowder ranked third with ****** average viewers. Online video and live streaming platform Rumble was launched in 2013 as an alternative to YouTube, went public in September 2022 via SPAC-merger.

Between 2020 and 2024, the revenues generated by online video platform Rumble in the United States experienced a constant increase, reaching 89 million U.S. dollars. Canada was the second largest market for the platform, generating around two million U.S. dollars in 2024. Rumble is an online video platform launched in 2013 as an alternative to YouTube. In the second half of 2022, the company went public via a SPAC merger with CF Acquisition Corp.

Cette statistique présente les réseaux sociaux en fonction du nombre d'utilisateurs dans le monde en janvier 2025. Facebook, le leader sur le marché, est le premier réseau social à avoir dépassé le milliard de comptes enregistrés, et comptait plus de trois milliards d'utilisateurs actifs par mois. La plateforme de vidéos YouTube et la messagerie instantanée WhatsApp comptaient respectivement 2,5 milliards et 2 milliards d’utilisateurs, la plateforme de partage de photos Instagram près de 2 milliards. L'application chinoise de partage de vidéos, TikTok, comptait plus d'1,5 milliard d'utilisateurs début 2024. Le nombre d’utilisateurs actifs de chaque plateforme évolue vite et on peut observer des tendances.
Une évolution vers plus de contenu vidéo et des réseaux sociaux plus visuels Depuis 2008, le nombre d’utilisateurs actifs de Facebook dans le monde a énormément augmenté, mais a commencé à stagner en 2021 et 2022. En France, le nombre d’utilisateurs de Facebook a même diminué, passant de 38 millions en 2018 à 33 millions en 2021. En revanche, le nombre de personnes, en particulier de jeunes, utilisant Instagram et TikTok a explosé ces dernières années. Le nombre d’utilisateurs actifs mensuels d’Instagram dans le monde est passé de 90 millions en janvier 2013 à un milliard en juin 2018. En France, en 2021, 84 % des jeunes âgés de 16 à 25 ans étaient inscrits sur Instagram et 52% sur TikTok. Dans le même temps, on peut observer que la tranche d’âge utilisant le plus Facebook en janvier 2020 étaient les adultes de 25 à 34 ans, représentant à eux seuls presque un tiers des utilisateurs actifs mondiaux. Les générations Y et Z consomment beaucoup de contenu vidéo. YouTube et TikTok sont donc très utilisés par ces générations. Cette hausse de popularité du contenu vidéo a amené l’entreprise à laquelle appartiennent Facebook, WhatsApp et Instagram (Meta Platforms, Inc.) à introduire le 5 août 2020 les « Reels » sur Instagram, alors que la plateforme était jusqu’alors plus axée sur le partage de photos. Les Reels sont des vidéos de courte durée (moins de 60 secondes) avec du son et différents effets. Les réseaux sociaux encouragent une circulation plus visuelle, mais également plus rapide et plus résumée de l’information, qu’il s’agisse de contenu personnel ou de contenu politique ou économique. Les infox ou « fake news » sur les plateformes Les réseaux sociaux sont parfois accusés de faciliter la circulation de « fake news », c’est-à-dire de nouvelles mensongères diffusées dans le but de manipuler ou de tromper le public. En effet, il n’est pas évident de différencier les informations réelles des mensonges qui circulent sur les réseaux sociaux, d’autant plus que les informations ne sont pas vérifiées, comme elles peuvent notamment l'être par les chaînes de télévision qui informent sur l’actualité. À titre d’exemple, 28 % des internautes mondiaux déclaraient début 2021 que la désinformation au sujet de la COVID-19 était préoccupante sur Facebook. Il est compliqué de contrôler les informations qui circulent sur les réseaux sociaux, d’autant plus qu’il s’agit de plateformes privées, appartenant à des entreprises. Ainsi, lorsqu’après les événements qui avaient eu lieu au Capitole américain le 6 janvier 2021, le réseau social Twitter avait décidé de suspendre le compte Twitter de Donald TRUMP parce que la plateforme considérait qu’il avait publié deux messages qui incitaient à la violence, 36 % des États-uniens se disaient inquiets que les entreprises de réseaux sociaux censurent des personnalités politiques.