This data about nola.gov provides a window into how people are interacting with the the City of New Orleans online. The data comes from a unified Google Analytics account for New Orleans. We do not track individuals and we anonymize the IP addresses of all visitors.

Context

The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website.

Content

The sample dataset contains Google Analytics 360 data from the Google Merchandise Store, a real ecommerce store. The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website. It includes the following kinds of information:

Traffic source data: information about where website visitors originate. This includes data about organic traffic, paid search traffic, display traffic, etc. Content data: information about the behavior of users on the site. This includes the URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions that occur on the Google Merchandise Store website.

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Acknowledgements

Data from: https://bigquery.cloud.google.com/table/bigquery-public-data:google_analytics_sample.ga_sessions_20170801

Banner Photo by Edho Pratama from Unsplash.

Inspiration

What is the total number of transactions generated per device browser in July 2017?

The real bounce rate is defined as the percentage of visits with a single pageview. What was the real bounce rate per traffic source?

What was the average number of product pageviews for users who made a purchase in July 2017?

What was the average number of product pageviews for users who did not make a purchase in July 2017?

What was the average total transactions per user that made a purchase in July 2017?

What is the average amount of money spent per session in July 2017?

What is the sequence of pages viewed?

Contains view count data for the top 20 pages each day on the Somerville MA city website dating back to 2020. Data is used in the City's dashboard which can be found at https://www.somervilledata.farm/.

The market for website analytics tools is witnessing significant growth, driven by the increasing adoption of digital marketing and the need for businesses to track and measure the effectiveness of their online campaigns. The market is projected to reach a value of XXX million by 2033, exhibiting a CAGR of XX% over the forecast period (2025-2033). Cloud-based deployment models and the growing adoption of website analytics tools by SMEs are contributing to the market's expansion. Key trends shaping the website analytics tool market include the adoption of artificial intelligence (AI) and machine learning (ML) to enhance data analysis capabilities, the growing importance of data privacy and security, and the emergence of real-time analytics. The increasing availability of open-source website analytics tools is also expected to intensify competition in the market. Prominent players in the market include Matomo, Google Analytics, Tiny Analytics, Mixpanel, SimilarWeb, Hotjar, Woopra, Adobe Analytics, Statcounter, Amplitude, Heap, Visual Website Optimizer (VWO), Kissmetrics, Indicative, Chartbeat, and many others. The market is segmented across regions including North America, South America, Europe, Middle East & Africa, and Asia Pacific.

Information about pages on the City's website including their age and their Google Analytics data (everything from "PageViews" and to the right). If the Google Analytics fields are empty, the page hasn't been visited recently at all.

Google dominated the web analytics industry in 2024, with ***** of its web analytics technologies maintaining the top three positions in the global market. Google Global Site Tag was first with a market share of over ** percent, followed by Google Analytics and Google Universal Analytics who had market shares of approximately ** and ** percent, respectively. When all ***** technologies were combined, Google maintained more than ** percent of the total market share.

Traffic analytics, rankings, and competitive metrics for website.com as of September 2025

Snapshot img

Web Analytics Market Size 2025-2029

The web analytics market size is forecast to increase by USD 3.63 billion, at a CAGR of 15.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the rising preference for online shopping and the increasing adoption of cloud-based solutions. The shift towards e-commerce is fueling the demand for advanced web analytics tools that enable businesses to gain insights into customer behavior and optimize their digital strategies. Furthermore, cloud deployment models offer flexibility, scalability, and cost savings, making them an attractive option for businesses of all sizes. However, the market also faces challenges associated with compliance to data privacy and regulations. With the increasing amount of data being generated and collected, ensuring data security and privacy is becoming a major concern for businesses.
Regulatory compliance, such as GDPR and CCPA, adds complexity to the implementation and management of web analytics solutions. Companies must navigate these challenges effectively to maintain customer trust and avoid potential legal issues. To capitalize on market opportunities and address these challenges, businesses should invest in robust web analytics solutions that prioritize data security and privacy while providing actionable insights to inform strategic decision-making and enhance customer experiences.

What will be the Size of the Web Analytics Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market activities unfolding across various sectors. Entities such as reporting dashboards, schema markup, conversion optimization, session duration, organic traffic, attribution modeling, conversion rate optimization, call to action, content calendar, SEO audits, website performance optimization, link building, page load speed, user behavior tracking, and more, play integral roles in this ever-changing landscape. Data visualization tools like Google Analytics and Adobe Analytics provide valuable insights into user engagement metrics, helping businesses optimize their content strategy, website design, and technical SEO. Goal tracking and keyword research enable marketers to measure the return on investment of their efforts and refine their content marketing and social media marketing strategies.

Mobile optimization, form optimization, and landing page optimization are crucial aspects of website performance optimization, ensuring a seamless user experience across devices and improving customer acquisition cost. Search console and page speed insights offer valuable insights into website traffic analysis and help businesses address technical issues that may impact user behavior. Continuous optimization efforts, such as multivariate testing, data segmentation, and data filtering, allow businesses to fine-tune their customer journey mapping and cohort analysis. Search engine optimization, both on-page and off-page, remains a critical component of digital marketing, with backlink analysis and page authority playing key roles in improving domain authority and organic traffic.

The ongoing integration of user behavior tracking, click-through rate, and bounce rate into marketing strategies enables businesses to gain a deeper understanding of their audience and optimize their customer experience accordingly. As market dynamics continue to evolve, the integration of these tools and techniques into comprehensive digital marketing strategies will remain essential for businesses looking to stay competitive in the digital landscape.

How is this Web Analytics Industry segmented?

The web analytics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  Cloud-based
  On-premises


Application

  Social media management
  Targeting and behavioral analysis
  Display advertising optimization
  Multichannel campaign analysis
  Online marketing


Component

  Solutions
  Services


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

.

By Deployment Insights

The cloud-based segment is estimated to witness significant growth during the forecast period.

In today's digital landscape, web analytics plays a pivotal role in driving business growth and optimizing online performance. Cloud-based deployment of web analytics is a game-changer, enabling on-demand access to computing resources for data analysis. This model streamlines business intelligence processes by collecting, integra

The global Website Analytics Tool market is poised for significant expansion, projected to reach approximately $18,200 million by 2025, driven by a robust Compound Annual Growth Rate (CAGR) of 12.5%. This impressive growth trajectory, anticipated to continue through 2033, is fueled by the escalating need for businesses of all sizes to gain actionable insights into user behavior, website performance, and digital marketing effectiveness. The proliferation of online businesses, the increasing reliance on data-driven decision-making, and the constant evolution of digital strategies are paramount drivers. Small and Medium-sized Enterprises (SMEs) represent a substantial segment, increasingly adopting these tools to level the playing field with larger competitors by optimizing their online presence and customer engagement. Simultaneously, large enterprises are leveraging advanced analytics to refine complex customer journeys, personalize user experiences, and achieve greater ROI from their digital investments. The shift towards cloud-based solutions is a defining trend, offering scalability, accessibility, and cost-effectiveness, thereby democratizing access to sophisticated analytics capabilities. Further propelling market growth is the inherent demand for sophisticated functionalities such as real-time tracking, A/B testing, heat mapping, and user session recording, enabling deeper comprehension of user interactions. Key restraints, such as data privacy concerns and the initial cost of implementation for some advanced solutions, are being mitigated by evolving data protection regulations and the growing availability of freemium and tiered pricing models. The competitive landscape is characterized by the presence of both established giants like Google Analytics and Adobe Analytics, and innovative players like Matomo, Mixpanel, and Hotjar, each offering unique value propositions. Regions like North America and Europe are leading the adoption curve due to their mature digital economies and strong emphasis on data analytics, while the Asia Pacific region is emerging as a high-growth market driven by rapid digital transformation and a burgeoning e-commerce sector. The continuous innovation in AI and machine learning is expected to further enhance the predictive and prescriptive capabilities of website analytics tools, solidifying their indispensable role in modern business strategy. This comprehensive report offers an in-depth analysis of the global Website Analytics Tool market, projecting significant growth and evolving dynamics. The study encompasses a Study Period from 2019 to 2033, with a Base Year and Estimated Year of 2025, and a Forecast Period from 2025 to 2033, building upon historical data from 2019 to 2024. Our analysis delves into market concentration, key trends, regional dominance, product innovations, and the strategic maneuvers of leading players, providing invaluable insights for stakeholders.

The global Enterprise Website Analytics Software market is experiencing robust growth, driven by the increasing need for businesses to understand their online presence and optimize their digital strategies. The market's expansion is fueled by several key factors, including the rising adoption of cloud-based solutions offering scalability and cost-effectiveness, the proliferation of mobile devices and diverse digital channels requiring sophisticated analytics, and a growing focus on data-driven decision-making across all departments. Large enterprises are leading the adoption, leveraging these tools for detailed customer journey mapping, performance optimization, and enhanced ROI on marketing investments. However, the market faces challenges such as the complexity of integrating various analytics platforms and the need for specialized expertise to effectively interpret and utilize the vast amounts of data generated. The segment showing the fastest growth is likely cloud-based solutions due to their flexibility and accessibility. We estimate the 2025 market size to be around $15 billion, based on observable growth trends in related software markets and considering the increasing adoption of analytics solutions across various industries. A Compound Annual Growth Rate (CAGR) of 12% is projected for the forecast period (2025-2033), indicating substantial market expansion over the coming years. The competitive landscape is highly dynamic, with both established tech giants (Google, IBM) and specialized analytics providers (Adobe, SEMrush, Mixpanel) vying for market share. The ongoing trend towards mergers and acquisitions further shapes the industry. Companies are continually innovating to offer more comprehensive solutions, incorporating features like artificial intelligence (AI) for predictive analytics, real-time data visualization, and seamless integration with CRM systems. Geographic growth will vary, with North America and Europe expected to maintain significant market share due to high technological adoption rates. However, Asia-Pacific is projected to witness substantial growth driven by increasing digitalization and economic expansion. The market's future trajectory hinges on continuous innovation within analytics capabilities, addressing the challenges of data privacy and security, and fostering greater user-friendliness within these sophisticated platforms.

This dataset is available on Brisbane City Council’s open data website – data.brisbane.qld.gov.au. The site provides additional features for viewing and interacting with the data and for downloading the data in various formats.

Monthly analytics reports for the Brisbane City Council website

Information regarding the sessions for Brisbane City Council website during the month including search terms used.

Discover the booming Website Visitor Tracking Software market! Learn about its $5 billion valuation, 15% CAGR, key trends, top players (Google Analytics, Adobe Analytics, etc.), and regional insights. Optimize your digital strategy with our in-depth market analysis.

Access Market Research Intellect's Enterprise Website Analytics Software Market Report for insights on a market worth USD 3.5 billion in 2024, expanding to USD 8.1 billion by 2033, driven by a CAGR of 12.8%.Learn about growth opportunities, disruptive technologies, and leading market participants.

This dataset is available on Brisbane City Council’s open data website – data.brisbane.qld.gov.au. The site provides additional features for viewing and interacting with the data and for downloading the data in various formats.

Monthly analytics reports for the Brisbane City Council website

Information regarding the sessions for Brisbane City Council website during the month including page views and unique page views.

The City uses Google Analytics to track data about use of the City's website.

Splitgraph serves as an HTTP API that lets you run SQL queries directly on this data to power Web applications. For example:

See the Splitgraph documentation for more information.

Explore the booming Website Visitor Tracking Software market, driven by AI and cloud adoption. Discover key insights, market size projections, and CAGR growth up to 2033. Optimize your digital strategy with actionable analytics.

The global Clickstream Analytics Market was valued at $615.37 Million in 2022, and is projected to $1,298.63 Million by 2030, growing at a CAGR of 11.26%.

This dataset is available on Brisbane City Council’s open data website – data.brisbane.qld.gov.au. The site provides additional features for viewing and interacting with the data and for downloading the data in various formats.

Monthly analytics reports for the Brisbane City Council website

Information regarding the sessions for Brisbane City Council website during the month including device, country and browser.

Discover the booming website traffic analysis tool market! Learn about its $15B valuation (2025), 15% CAGR, key players (Google Analytics, Semrush, Ahrefs), and regional trends. Get insights into cloud-based solutions, SME adoption, and future market projections to 2033.

The global Website Visitor Tracking Software market is poised for significant expansion, projected to reach an estimated value of USD 5,500 million by 2025. This robust growth is fueled by an impressive Compound Annual Growth Rate (CAGR) of XX% over the forecast period of 2025-2033. Key drivers propelling this surge include the escalating need for businesses to understand user behavior, optimize conversion rates, and personalize customer experiences. The increasing adoption of cloud-based solutions, offering scalability and cost-effectiveness, is also a major contributor. Furthermore, the growing realization among Small and Medium-sized Enterprises (SMEs) of the competitive advantage derived from data-driven insights is democratizing access to advanced tracking tools. As digital footprints expand, so does the imperative for businesses to analyze website interactions, leading to a sustained demand for sophisticated visitor tracking software. The market landscape is characterized by evolving trends such as the integration of Artificial Intelligence (AI) and Machine Learning (ML) for predictive analytics and enhanced user segmentation. The rise of privacy-conscious tracking methods, complying with regulations like GDPR and CCPA, is also shaping product development. While the market presents immense opportunities, certain restraints, such as the initial cost of implementation for highly advanced features and the potential for data overload if not managed effectively, need to be addressed. The competitive arena features a diverse range of players, from comprehensive analytics suites like Google Analytics and Adobe Analytics to specialized tools focusing on lead generation and user experience improvement. The dominance of North America is expected to continue, driven by early adoption and a mature digital economy, but the Asia Pacific region is anticipated to witness the fastest growth due to its rapidly expanding internet penetration and burgeoning e-commerce sector. This report provides a comprehensive analysis of the global Website Visitor Tracking Software market, valued at an estimated $2.8 billion in 2023. The market is projected to witness a robust Compound Annual Growth Rate (CAGR) of 14.5% over the next five years, reaching approximately $5.6 billion by 2028. This growth is fueled by increasing demand for data-driven decision-making, personalized customer experiences, and enhanced marketing ROI.