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The dataset contains information about web requests to a single website. It's a time series dataset, which means it tracks data over time, making it great for machine learning analysis.
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TwitterDaily utilization metrics for data.lacity.org and geohub.lacity.org. Updated monthly
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The data set provided (traffic.csv) contains web traffic data ("events") from a few different pages ("links") over 7 days including various categorical dimensions about the geographic origin of that traffic as well as a page's content: isrc.
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TwitterUnlock the Potential of Your Web Traffic with Advanced Data Resolution
In the digital age, understanding and leveraging web traffic data is crucial for businesses aiming to thrive online. Our pioneering solution transforms anonymous website visits into valuable B2B and B2C contact data, offering unprecedented insights into your digital audience. By integrating our unique tag into your website, you unlock the capability to convert 25-50% of your anonymous traffic into actionable contact rows, directly deposited into an S3 bucket for your convenience. This process, known as "Web Traffic Data Resolution," is at the forefront of digital marketing and sales strategies, providing a competitive edge in understanding and engaging with your online visitors.
Comprehensive Web Traffic Data Resolution Our product stands out by offering a robust solution for "Web Traffic Data Resolution," a process that demystifies the identities behind your website traffic. By deploying a simple tag on your site, our technology goes to work, analyzing visitor behavior and leveraging proprietary data matching techniques to reveal the individuals and businesses behind the clicks. This innovative approach not only enhances your data collection but does so with respect for privacy and compliance standards, ensuring that your business gains insights ethically and responsibly.
Deep Dive into Web Traffic Data At the core of our solution is the sophisticated analysis of "Web Traffic Data." Our system meticulously collects and processes every interaction on your site, from page views to time spent on each section. This data, once anonymous and perhaps seen as abstract numbers, is transformed into a detailed ledger of potential leads and customer insights. By understanding who visits your site, their interests, and their contact information, your business is equipped to tailor marketing efforts, personalize customer experiences, and streamline sales processes like never before.
Benefits of Our Web Traffic Data Resolution Service Enhanced Lead Generation: By converting anonymous visitors into identifiable contact data, our service significantly expands your pool of potential leads. This direct enhancement of your lead generation efforts can dramatically increase conversion rates and ROI on marketing campaigns.
Targeted Marketing Campaigns: Armed with detailed B2B and B2C contact data, your marketing team can create highly targeted and personalized campaigns. This precision in marketing not only improves engagement rates but also ensures that your messaging resonates with the intended audience.
Improved Customer Insights: Gaining a deeper understanding of your web traffic enables your business to refine customer personas and tailor offerings to meet market demands. These insights are invaluable for product development, customer service improvement, and strategic planning.
Competitive Advantage: In a digital landscape where understanding your audience can make or break your business, our Web Traffic Data Resolution service provides a significant competitive edge. By accessing detailed contact data that others in your industry may overlook, you position your business as a leader in customer engagement and data-driven strategies.
Seamless Integration and Accessibility: Our solution is designed for ease of use, requiring only the placement of a tag on your website to start gathering data. The contact rows generated are easily accessible in an S3 bucket, ensuring that you can integrate this data with your existing CRM systems and marketing tools without hassle.
How It Works: A Closer Look at the Process Our Web Traffic Data Resolution process is streamlined and user-friendly, designed to integrate seamlessly with your existing website infrastructure:
Tag Deployment: Implement our unique tag on your website with simple instructions. This tag is lightweight and does not impact your site's loading speed or user experience.
Data Collection and Analysis: As visitors navigate your site, our system collects web traffic data in real-time, analyzing behavior patterns, engagement metrics, and more.
Resolution and Transformation: Using advanced data matching algorithms, we resolve the collected web traffic data into identifiable B2B and B2C contact information.
Data Delivery: The resolved contact data is then securely transferred to an S3 bucket, where it is organized and ready for your access. This process occurs daily, ensuring you have the most up-to-date information at your fingertips.
Integration and Action: With the resolved data now in your possession, your business can take immediate action. From refining marketing strategies to enhancing customer experiences, the possibilities are endless.
Security and Privacy: Our Commitment Understanding the sensitivity of web traffic data and contact information, our solution is built with security and privacy at its core. We adhere to strict data protection regulat...
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TwitterWeb traffic statistics for the several City-Parish websites, brla.gov, city.brla.gov, Red Stick Ready, GIS, Open Data etc. Information provided by Google Analytics.
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TwitterA dataset explaining organic traffic, its importance for SEO, and methods to track it in Google Analytics 4.
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Code:
Packet_Features_Generator.py & Features.py
To run this code:
pkt_features.py [-h] -i TXTFILE [-x X] [-y Y] [-z Z] [-ml] [-s S] -j
-h, --help show this help message and exit -i TXTFILE input text file -x X Add first X number of total packets as features. -y Y Add first Y number of negative packets as features. -z Z Add first Z number of positive packets as features. -ml Output to text file all websites in the format of websiteNumber1,feature1,feature2,... -s S Generate samples using size s. -j
Purpose:
Turns a text file containing lists of incomeing and outgoing network packet sizes into separate website objects with associative features.
Uses Features.py to calcualte the features.
startMachineLearning.sh & machineLearning.py
To run this code:
bash startMachineLearning.sh
This code then runs machineLearning.py in a tmux session with the nessisary file paths and flags
Options (to be edited within this file):
--evaluate-only to test 5 fold cross validation accuracy
--test-scaling-normalization to test 6 different combinations of scalers and normalizers
Note: once the best combination is determined, it should be added to the data_preprocessing function in machineLearning.py for future use
--grid-search to test the best grid search hyperparameters - note: the possible hyperparameters must be added to train_model under 'if not evaluateOnly:' - once best hyperparameters are determined, add them to train_model under 'if evaluateOnly:'
Purpose:
Using the .ml file generated by Packet_Features_Generator.py & Features.py, this program trains a RandomForest Classifier on the provided data and provides results using cross validation. These results include the best scaling and normailzation options for each data set as well as the best grid search hyperparameters based on the provided ranges.
Data
Encrypted network traffic was collected on an isolated computer visiting different Wikipedia and New York Times articles, different Google search queres (collected in the form of their autocomplete results and their results page), and different actions taken on a Virtual Reality head set.
Data for this experiment was stored and analyzed in the form of a txt file for each experiment which contains:
First number is a classification number to denote what website, query, or vr action is taking place.
The remaining numbers in each line denote:
The size of a packet,
and the direction it is traveling.
negative numbers denote incoming packets
positive numbers denote outgoing packets
Figure 4 Data
This data uses specific lines from the Virtual Reality.txt file.
The action 'LongText Search' refers to a user searching for "Saint Basils Cathedral" with text in the Wander app.
The action 'ShortText Search' refers to a user searching for "Mexico" with text in the Wander app.
The .xlsx and .csv file are identical
Each file includes (from right to left):
The origional packet data,
each line of data organized from smallest to largest packet size in order to calculate the mean and standard deviation of each packet capture,
and the final Cumulative Distrubution Function (CDF) caluclation that generated the Figure 4 Graph.
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This dataset originates from DataCamp. Many users have reposted copies of the CSV on Kaggle, but most of those uploads omit the original instructions, business context, and problem framing. In this upload, I’ve included that missing context in the About Dataset so the reader of my notebook or any other notebook can fully understand how the data was intended to be used and the intended problem framing.
Note: I have also uploaded a visualization of the workflow I personally took to tackle this problem, but it is not part of the dataset itself.
Additionally, I created a PowerPoint presentation based on my work in the notebook, which you can download from here:
PPTX Presentation
From: Head of Data Science
Received: Today
Subject: New project from the product team
Hey!
I have a new project for you from the product team. Should be an interesting challenge. You can see the background and request in the email below.
I would like you to perform the analysis and write a short report for me. I want to be able to review your code as well as read your thought process for each step. I also want you to prepare and deliver the presentation for the product team - you are ready for the challenge!
They want us to predict which recipes will be popular 80% of the time and minimize the chance of showing unpopular recipes. I don't think that is realistic in the time we have, but do your best and present whatever you find.
You can find more details about what I expect you to do here. And information on the data here.
I will be on vacation for the next couple of weeks, but I know you can do this without my support. If you need to make any decisions, include them in your work and I will review them when I am back.
Good Luck!
From: Product Manager - Recipe Discovery
To: Head of Data Science
Received: Yesterday
Subject: Can you help us predict popular recipes?
Hi,
We haven't met before but I am responsible for choosing which recipes to display on the homepage each day. I have heard about what the data science team is capable of and I was wondering if you can help me choose which recipes we should display on the home page?
At the moment, I choose my favorite recipe from a selection and display that on the home page. We have noticed that traffic to the rest of the website goes up by as much as 40% if I pick a popular recipe. But I don't know how to decide if a recipe will be popular. More traffic means more subscriptions so this is really important to the company.
Can your team: - Predict which recipes will lead to high traffic? - Correctly predict high traffic recipes 80% of the time?
We need to make a decision on this soon, so I need you to present your results to me by the end of the month. Whatever your results, what do you recommend we do next?
Look forward to seeing your presentation.
Tasty Bytes was founded in 2020 in the midst of the Covid Pandemic. The world wanted inspiration so we decided to provide it. We started life as a search engine for recipes, helping people to find ways to use up the limited supplies they had at home.
Now, over two years on, we are a fully fledged business. For a monthly subscription we will put together a full meal plan to ensure you and your family are getting a healthy, balanced diet whatever your budget. Subscribe to our premium plan and we will also deliver the ingredients to your door.
This is an example of how a recipe may appear on the website, we haven't included all of the steps but you should get an idea of what visitors to the site see.
Tomato Soup
Servings: 4
Time to make: 2 hours
Category: Lunch/Snack
Cost per serving: $
Nutritional Information (per serving) - Calories 123 - Carbohydrate 13g - Sugar 1g - Protein 4g
Ingredients: - Tomatoes - Onion - Carrot - Vegetable Stock
Method: 1. Cut the tomatoes into quarters….
The product manager has tried to make this easier for us and provided data for each recipe, as well as whether there was high traffic when the recipe was featured on the home page.
As you will see, they haven't given us all of the information they have about each recipe.
You can find the data here.
I will let you decide how to process it, just make sure you include all your decisions in your report.
Don't forget to double check the data really does match what they say - it might not.
| Column Name | Details |
|---|---|
| recipe | Numeric, unique identifier of recipe |
| calories | Numeric, number of calories |
| carbohydrate | Numeric, amount of carbohydrates in grams |
| sugar | Numeric, amount of sugar in grams |
| protein | Numeric, amount of prote... |
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Competitive Analysis of Industry Rivals The market for competitive analysis is expected to grow significantly over the forecast period, driven by increasing need for businesses to understand their competitive landscape. Key players in the market include BuiltWith, WooRank, SEMrush, Google, SpyFu, Owletter, SimilarWeb, Moz, SunTec Data, and TrendSource. These companies offer a range of services to help businesses track their competitors' online performance, including website traffic, social media engagement, and search engine rankings. Some of the key trends driving the growth of the market include the increasing adoption of digital marketing by businesses, the growing importance of social media, and the increasing availability of data and analytics tools. The market is segmented by type, application, and region. In terms of type, the market is divided into product analysis, traffic analytics, sales analytics, and others. In terms of application, the market is divided into SMEs and large enterprises. In terms of region, the market is divided into North America, South America, Europe, Middle East & Africa, and Asia Pacific. The North American region is expected to dominate the market during the forecast period, due to the presence of a large number of established players in the market. The Asia Pacific region is expected to grow at the highest CAGR during the forecast period, due to the increasing adoption of digital marketing by businesses in the region. This report provides a comprehensive analysis of the industry rivals, encompassing their concentration, product insights, regional trends, and key industry developments.
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Global network traffic analytics Industry Overview
Technavio’s analysts have identified the increasing use of network traffic analytics solutions to be one of major factors driving market growth. With the rapidly changing IT infrastructure, security hackers can steal valuable information through various modes. With the increasing dependence on web applications and websites for day-to-day activities and financial transactions, the instances of theft have increased globally. Also, the emergence of social networking websites has aided the malicious attackers to extract valuable information from vulnerable users. The increasing consumer dependence on web applications and websites for day-to-day activities and financial transactions are further increasing the risks of theft. This encourages the organizations to adopt network traffic analytics solutions.
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See the complete table of contents and list of exhibits, as well as selected illustrations and example pages from this report.
Companies covered
The network traffic analytics market is fairly concentrated due to the presence of few established companies offering innovative and differentiated software and services. By offering a complete analysis of the competitiveness of the players in the network monitoring tools market offering varied software and services, this network traffic analytics industry analysis report will aid clients identify new growth opportunities and design new growth strategies.
The report offers a complete analysis of a number of companies including:
Allot
Cisco Systems
IBM
Juniper Networks
Microsoft
Symantec
Network traffic analytics market growth based on geographic regions
Americas
APAC
EMEA
With a complete study of the growth opportunities for the companies across regions such as the Americas, APAC, and EMEA, our industry research analysts have estimated that countries in the Americas will contribute significantly to the growth of the network monitoring tools market throughout the predicted period.
Network traffic analytics market growth based on end-user
Telecom
BFSI
Healthcare
Media and entertainment
According to our market research experts, the telecom end-user industry will be the major end-user of the network monitoring tools market throughout the forecast period. Factors such as increasing use of network traffic analytics solutions and increasing use of mobile devices at workplaces will contribute to the growth of the market shares of the telecom industry in the network traffic analytics market.
Key highlights of the global network traffic analytics market for the forecast years 2018-2022:
CAGR of the market during the forecast period 2018-2022
Detailed information on factors that will accelerate the growth of the network traffic analytics market during the next five years
Precise estimation of the global network traffic analytics market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
Growth of the network traffic analytics industry across various geographies such as the Americas, APAC, and EMEA
A thorough analysis of the market’s competitive landscape and detailed information on several vendors
Comprehensive information about factors that will challenge the growth of network traffic analytics companies
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This market research report analyzes the market outlook and provides a list of key trends, drivers, and challenges that are anticipated to impact the global network traffic analytics market and its stakeholders over the forecast years.
The global network traffic analytics market analysts at Technavio have also considered how the performance of other related markets in the vertical will impact the size of this market till 2022. Some of the markets most likely to influence the growth of the network traffic analytics market over the coming years are the Global Network as a Service Market and the Global Data Analytics Outsourcing Market.
Technavio’s collection of market research reports offer insights into the growth of markets across various industries. Additionally, we also provide customized reports based on the specific requirement of our clients.
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General data recollected for the studio " Analysis of the Quantitative Impact of Social Networks on Web Traffic of Cybermedia in the 27 Countries of the European Union".
Four research questions are posed: what percentage of the total web traffic generated by cybermedia in the European Union comes from social networks? Is said percentage higher or lower than that provided through direct traffic and through the use of search engines via SEO positioning? Which social networks have a greater impact? And is there any degree of relationship between the specific weight of social networks in the web traffic of a cybermedia and circumstances such as the average duration of the user's visit, the number of page views or the bounce rate understood in its formal aspect of not performing any kind of interaction on the visited page beyond reading its content?
To answer these questions, we have first proceeded to a selection of the cybermedia with the highest web traffic of the 27 countries that are currently part of the European Union after the United Kingdom left on December 31, 2020. In each nation we have selected five media using a combination of the global web traffic metrics provided by the tools Alexa (https://www.alexa.com/), which ceased to be operational on May 1, 2022, and SimilarWeb (https:// www.similarweb.com/). We have not used local metrics by country since the results obtained with these first two tools were sufficiently significant and our objective is not to establish a ranking of cybermedia by nation but to examine the relevance of social networks in their web traffic.
In all cases, cybermedia whose property corresponds to a journalistic company have been selected, ruling out those belonging to telecommunications portals or service providers; in some cases they correspond to classic information companies (both newspapers and televisions) while in others they refer to digital natives, without this circumstance affecting the nature of the research proposed.
Below we have proceeded to examine the web traffic data of said cybermedia. The period corresponding to the months of October, November and December 2021 and January, February and March 2022 has been selected. We believe that this six-month stretch allows possible one-time variations to be overcome for a month, reinforcing the precision of the data obtained.
To secure this data, we have used the SimilarWeb tool, currently the most precise tool that exists when examining the web traffic of a portal, although it is limited to that coming from desktops and laptops, without taking into account those that come from mobile devices, currently impossible to determine with existing measurement tools on the market.
It includes:
Web traffic general data: average visit duration, pages per visit and bounce rate Web traffic origin by country Percentage of traffic generated from social media over total web traffic Distribution of web traffic generated from social networks Comparison of web traffic generated from social netwoks with direct and search procedures
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You could find out the traffic of websites. Your task is to predict future daily traffic of each website based on historical data.
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This dataset provides detailed information on website traffic, including page views, session duration, bounce rate, traffic source, time spent on page, previous visits, and conversion rate.
This dataset can be used for various analyses such as:
This dataset was generated for educational purposes and is not from a real website. It serves as a tool for learning data analysis and machine learning techniques.
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TwitterResearch data on traffic exchange limitations including low-quality traffic characteristics, search engine penalty risks, and comparison with effective alternatives like SEO and content marketing strategies.
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TwitterComprehensive dataset analyzing Walmart.com's daily website traffic, including 16.7 million daily visits, device distribution, geographic patterns, and competitive benchmarking data.
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Network traffic datasets created by Single Flow Time Series Analysis
Datasets were created for the paper: Network Traffic Classification based on Single Flow Time Series Analysis -- Josef Koumar, Karel Hynek, Tomáš Čejka -- which was published at The 19th International Conference on Network and Service Management (CNSM) 2023. Please cite usage of our datasets as:
J. Koumar, K. Hynek and T. Čejka, "Network Traffic Classification Based on Single Flow Time Series Analysis," 2023 19th International Conference on Network and Service Management (CNSM), Niagara Falls, ON, Canada, 2023, pp. 1-7, doi: 10.23919/CNSM59352.2023.10327876.
This Zenodo repository contains 23 datasets created from 15 well-known published datasets which are cited in the table below. Each dataset contains 69 features created by Time Series Analysis of Single Flow Time Series. The detailed description of features from datasets is in the file: feature_description.pdf
In the following table is a description of each dataset file:
| File name | Detection problem | Citation of original raw dataset |
| botnet_binary.csv | Binary detection of botnet | S. García et al. An Empirical Comparison of Botnet Detection Methods. Computers & Security, 45:100–123, 2014. |
| botnet_multiclass.csv | Multi-class classification of botnet | S. García et al. An Empirical Comparison of Botnet Detection Methods. Computers & Security, 45:100–123, 2014. |
| cryptomining_design.csv | Binary detection of cryptomining; the design part | Richard Plný et al. Datasets of Cryptomining Communication. Zenodo, October 2022 |
| cryptomining_evaluation.csv | Binary detection of cryptomining; the evaluation part | Richard Plný et al. Datasets of Cryptomining Communication. Zenodo, October 2022 |
| dns_malware.csv | Binary detection of malware DNS | Samaneh Mahdavifar et al. Classifying Malicious Domains using DNS Traffic Analysis. In DASC/PiCom/CBDCom/CyberSciTech 2021, pages 60–67. IEEE, 2021. |
| doh_cic.csv | Binary detection of DoH |
Mohammadreza MontazeriShatoori et al. Detection of doh tunnels using time-series classification of encrypted traffic. In DASC/PiCom/CBDCom/CyberSciTech 2020, pages 63–70. IEEE, 2020 |
| doh_real_world.csv | Binary detection of DoH | Kamil Jeřábek et al. Collection of datasets with DNS over HTTPS traffic. Data in Brief, 42:108310, 2022 |
| dos.csv | Binary detection of DoS | Nickolaos Koroniotis et al. Towards the development of realistic botnet dataset in the Internet of Things for network forensic analytics: Bot-IoT dataset. Future Gener. Comput. Syst., 100:779–796, 2019. |
| edge_iiot_binary.csv | Binary detection of IoT malware | Mohamed Amine Ferrag et al. Edge-iiotset: A new comprehensive realistic cyber security dataset of iot and iiot applications: Centralized and federated learning, 2022. |
| edge_iiot_multiclass.csv | Multi-class classification of IoT malware | Mohamed Amine Ferrag et al. Edge-iiotset: A new comprehensive realistic cyber security dataset of iot and iiot applications: Centralized and federated learning, 2022. |
| https_brute_force.csv | Binary detection of HTTPS Brute Force | Jan Luxemburk et al. HTTPS Brute-force dataset with extended network flows, November 2020 |
| ids_cic_binary.csv | Binary detection of intrusion in IDS | Iman Sharafaldin et al. Toward generating a new intrusion detection dataset and intrusion traffic characterization. ICISSp, 1:108–116, 2018. |
| ids_cic_multiclass.csv | Multi-class classification of intrusion in IDS | Iman Sharafaldin et al. Toward generating a new intrusion detection dataset and intrusion traffic characterization. ICISSp, 1:108–116, 2018. |
| ids_unsw_nb_15_binary.csv | Binary detection of intrusion in IDS | Nour Moustafa and Jill Slay. Unsw-nb15: a comprehensive data set for network intrusion detection systems (unsw-nb15 network data set). In 2015 military communications and information systems conference (MilCIS), pages 1–6. IEEE, 2015. |
| ids_unsw_nb_15_multiclass.csv | Multi-class classification of intrusion in IDS | Nour Moustafa and Jill Slay. Unsw-nb15: a comprehensive data set for network intrusion detection systems (unsw-nb15 network data set). In 2015 military communications and information systems conference (MilCIS), pages 1–6. IEEE, 2015. |
| iot_23.csv | Binary detection of IoT malware | Sebastian Garcia et al. IoT-23: A labeled dataset with malicious and benign IoT network traffic, January 2020. More details here https://www.stratosphereips.org /datasets-iot23 |
| ton_iot_binary.csv | Binary detection of IoT malware | Nour Moustafa. A new distributed architecture for evaluating ai-based security systems at the edge: Network ton iot datasets. Sustainable Cities and Society, 72:102994, 2021 |
| ton_iot_multiclass.csv | Multi-class classification of IoT malware | Nour Moustafa. A new distributed architecture for evaluating ai-based security systems at the edge: Network ton iot datasets. Sustainable Cities and Society, 72:102994, 2021 |
| tor_binary.csv | Binary detection of TOR | Arash Habibi Lashkari et al. Characterization of Tor Traffic using Time based Features. In ICISSP 2017, pages 253–262. SciTePress, 2017. |
| tor_multiclass.csv | Multi-class classification of TOR | Arash Habibi Lashkari et al. Characterization of Tor Traffic using Time based Features. In ICISSP 2017, pages 253–262. SciTePress, 2017. |
| vpn_iscx_binary.csv | Binary detection of VPN | Gerard Draper-Gil et al. Characterization of Encrypted and VPN Traffic Using Time-related. In ICISSP, pages 407–414, 2016. |
| vpn_iscx_multiclass.csv | Multi-class classification of VPN | Gerard Draper-Gil et al. Characterization of Encrypted and VPN Traffic Using Time-related. In ICISSP, pages 407–414, 2016. |
| vpn_vnat_binary.csv | Binary detection of VPN | Steven Jorgensen et al. Extensible Machine Learning for Encrypted Network Traffic Application Labeling via Uncertainty Quantification. CoRR, abs/2205.05628, 2022 |
| vpn_vnat_multiclass.csv | Multi-class classification of VPN | Steven Jorgensen et al. Extensible Machine Learning for Encrypted Network Traffic Application Labeling via Uncertainty Quantification. CoRR, abs/2205.05628, 2022 |
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TwitterThe census count of vehicles on city streets is normally reported in the form of Average Daily Traffic (ADT) counts. These counts provide a good estimate for the actual number of vehicles on an average weekday at select street segments. Specific block segments are selected for a count because they are deemed as representative of a larger segment on the same roadway. ADT counts are used by transportation engineers, economists, real estate agents, planners, and others professionals for planning and operational analysis. The frequency for each count varies depending on City staff’s needs for analysis in any given area. This report covers the counts taken in our City during the past 12 years approximately.
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finn.no is ranked #7 in NO with 30.75M Traffic. Categories: Retail. Learn more about website traffic, market share, and more!
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TwitterIn November 2025, mobile devices excluding tablets accounted for over ***** percent of web page views worldwide. Meanwhile, over ***** percent of webpage views in Africa were generated via mobile. In contrast, just over half of web traffic in North America still took place via desktop connections, with mobile only accounting for ***** percent of total web traffic. While regional infrastructure remains an important factor in broadband vs. mobile coverage, most of the world has had their eyes on the recent 5G rollout across the globe, spearheaded by tech leaders China and the United States. The number of mobile 5G subscriptions worldwide is forecast to reach more than ***** billion by 2028. Social media: room for growth in Africa and southern Asia Overall, more than ** percent of the world’s mobile internet subscribers are also active on social media. A fast-growing market, with newcomers such as TikTok taking the world by storm, marketers have been cashing in on social media’s reach. Overall, social media penetration is highest in Europe and America, while in Africa and southern Asia, there is still room for growth. As of 2021, Facebook and Google-owned YouTube are the most popular social media platforms worldwide. Facebook and Instagram are most effective With nearly ***** billion users, it is no wonder that Facebook remains the social media avenue of choice for the majority of marketers across the world. Instagram, meanwhile, was the second most popular outlet. Both platforms are low-cost and support short-form content, known for its universal consumer appeal and answering to the most important benefits of using these kinds of platforms for business and advertising purposes.
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The dataset contains information about web requests to a single website. It's a time series dataset, which means it tracks data over time, making it great for machine learning analysis.