This dataset offers a focused and invaluable window into user perceptions and experiences with applications listed on the Apple App Store. It is a vital resource for app developers, product managers, market analysts, and anyone seeking to understand the direct voice of the customer in the dynamic mobile app ecosystem.

Dataset Specifications:

• Investment: $45.0
• Status: Published and immediately available.
• Category: Ratings and Reviews Data
• Format: Compressed ZIP archive containing JSON files, ensuring easy integration into your analytical tools and platforms.
• Volume: Comprises 10,000 unique app reviews, providing a robust sample for qualitative and quantitative analysis of user feedback.
• Timeliness: Last crawled: (This field is blank in your provided info, which means its recency is currently unknown. If this were a real product, specifying this would be critical for its value proposition.)

Richness of Detail (11 Comprehensive Fields):

Each record in this dataset provides a detailed breakdown of a single App Store review, enabling multi-dimensional analysis:

1. Review Content:

   • review: The full text of the user's written feedback, crucial for Natural Language Processing (NLP) to extract themes, sentiment, and common keywords.
   • title: The title given to the review by the user, often summarizing their main point.
   • isEdited: A boolean flag indicating whether the review has been edited by the user since its initial submission. This can be important for tracking evolving sentiment or understanding user behavior.

2. Reviewer & Rating Information:

   • username: The public username of the reviewer, allowing for analysis of engagement patterns from specific users (though not personally identifiable).
   • rating: The star rating (typically 1-5) given by the user, providing a quantifiable measure of satisfaction.

3. App & Origin Context:

   • app_name: The name of the application being reviewed.
   • app_id: A unique identifier for the application within the App Store, enabling direct linking to app details or other datasets.
   • country: The country of the App Store storefront where the review was left, allowing for geographic segmentation of feedback.

4. Metadata & Timestamps:

   • _id: A unique identifier for the specific review record in the dataset.
   • crawled_at: The timestamp indicating when this particular review record was collected by the data provider (Crawl Feeds).
   • date: The original date the review was posted by the user on the App Store.

Expanded Use Cases & Analytical Applications:

This dataset is a goldmine for understanding what users truly think and feel about mobile applications. Here's how it can be leveraged:

• Product Development & Improvement:

  • Bug Detection & Prioritization: Analyze negative review text to identify recurring technical issues, crashes, or bugs, allowing developers to prioritize fixes based on user impact.
  • Feature Requests & Roadmap Prioritization: Extract feature suggestions from positive and neutral review text to inform future product roadmap decisions and develop features users actively desire.
  • User Experience (UX) Enhancement: Understand pain points related to app design, navigation, and overall usability by analyzing common complaints in the review field.
  • Version Impact Analysis: If integrated with app version data, track changes in rating and sentiment after new app updates to assess the effectiveness of bug fixes or new features.

• Market Research & Competitive Intelligence:

  • Competitor Benchmarking: Analyze reviews of competitor apps (if included or combined with similar datasets) to identify their strengths, weaknesses, and user expectations within a specific app category.
  • Market Gap Identification: Discover unmet user needs or features that users desire but are not adequately provided by existing apps.
  • Niche Opportunities: Identify specific use cases or user segments that are underserved based on recurring feedback.

• Marketing & App Store Optimization (ASO):

  • Sentiment Analysis: Perform sentiment analysis on the review and title fields to gauge overall user satisfaction, pinpoint specific positive and negative aspects, and track sentiment shifts over time.
  • Keyword Optimization: Identify frequently used keywords and phrases in reviews to optimize app store listings, improving discoverability and search ranking.
  • Messaging Refinement: Understand how users describe and use the app in their own words, which can inform marketing copy and advertising campaigns.
  • Reputation Management: Monitor rating trends and identify critical reviews quickly to facilitate timely responses and proactive customer engagement.

• Academic & Data Science Research:

  • Natural Language Processing (NLP): The review and title fields are excellent for training and testing NLP models for sentiment analysis, topic modeling, named entity recognition, and text summarization.
  • User Behavior Analysis: Study patterns in rating distribution, isEdited status, and date to understand user engagement and feedback cycles.
  • Cross-Country Comparisons: Analyze country-specific reviews to understand regional differences in app perception, feature preferences, or cultural nuances in feedback.

This App Store Reviews dataset provides a direct, unfiltered conduit to understanding user needs and ultimately driving better app performance and greater user satisfaction. Its structured format and granular detail make it an indispensable asset for data-driven decision-making in the mobile app industry.

Context

This data set contains some basic statistics about user count and user growth as well as crash count for a real mobile app. The dataset contains a basic timeseries of 1 hour resolution for a period of one week.

Content

The data set contains columns for total concurrent user count, new users acquired in that period of time, number of sessions and crash count.

Acknowledgements

This data set would not be available without the Real User Monitoring capabilities of Dynatrace and its flexibility to export and expose this data for scientific experiments.

Inspiration

The data set was intended to play around with seasonality, trend and prediction of timeseries.

At MFour, our Behavioral Data stands out for its uniqueness and depth of insights. What makes our data genuinely exceptional is the combination of several key factors:

• First-Party Opt-In Data: Our data is sourced directly from our opt-in panel of consumers who willingly participate in research and provide observed behaviors. This ensures the highest data quality and eliminates privacy concerns. CCPA compliant.

• Unparalleled Data Coverage: With access to 3B+ billion events, we have an extensive pool of participants who allow us to observe their brick + mortar location visitation, app + web smartphone usage, or both. This large-scale coverage provides robust and reliable insights.

• Our data is generally sourced through our Surveys On The Go (SOTG) mobile research app, where consumers are incentivized with cash rewards to participate in surveys and share their observed behaviors. This incentivized approach ensures a willing and engaged panel, leading to the highest-quality data.

The primary use cases and verticals of our Behavioral Data Product are diverse and varied. Some key applications include:

• Data Acquisition and Modeling: Our data helps businesses acquire valuable insights into consumer behavior and enables modeling for various research objectives.

• Shopper Data Analysis: By understanding purchase behavior and patterns, businesses can optimize their strategies, improve targeting, and enhance customer experiences.

• Media Consumption Insights: Our data provides a deep understanding of viewer behavior and patterns across popular platforms like YouTube, Amazon Prime, Netflix, and Disney+, enabling effective media planning and content optimization.

• App Performance Optimization: Analyzing app behavior allows businesses to monitor usage patterns, track key performance indicators (KPIs), and optimize app experiences to drive user engagement and retention.

• Location-Based Targeting: With our detailed location data, businesses can map out consumer visits to physical venues and combine them with web and app behavior to create predictive ad targeting strategies.

• Audience Creation for Ad Placement: Our data enables the creation of highly targeted audiences for ad campaigns, ensuring better reach and engagement with relevant consumer segments.

The Behavioral Data Product complements our comprehensive suite of data solutions in the broader context of our data offering. It provides granular and event-level insights into consumer behaviors, which can be combined with other data sets such as survey responses, demographics, or custom profiling questions to offer a holistic understanding of consumer preferences, motivations, and actions.

MFour's Behavioral Data empowers businesses with unparalleled consumer insights, allowing them to make data-driven decisions, uncover new opportunities, and stay ahead in today's dynamic market landscape.

Unlock the power of user feedback with our iOS App Store Reviews Dataset, a comprehensive collection of reviews from thousands of apps across various categories. This robust App Store dataset includes essential details such as app names, ratings, user comments, timestamps, and more, offering valuable insights into user experiences and preferences.

Perfect for app developers, marketers, and data analysts, this dataset allows you to conduct sentiment analysis, monitor app performance, and identify trends in user behavior. By leveraging the iOS App Store Reviews Dataset, you can refine app features, optimize marketing strategies, and elevate user satisfaction.

Whether you’re tracking mobile app trends, analyzing specific app categories, or developing data-driven strategies, this App Store dataset is an indispensable tool. Download the iOS App Store Reviews Dataset today or contact us for custom datasets tailored to your unique project requirements.

Ready to take your app insights to the next level? Get the iOS App Store Reviews Dataset now or explore our custom data solutions to meet your needs.

This dataset comprises 26,261 user reviews of the BCA Mobile app collected from the Google Play Store between June 1, 2023, and May 31, 2024. Each review includes the user's name, the rating they provided (ranging from 1 to 5 stars), the timestamp of when the review was created, and the text content of the review. The dataset is in Indonesian and focuses on feedback from users in Indonesia. This data can be used to perform sentiment analysis, understand user experiences, identify common issues, and assess the overall performance of the BCA Mobile app during the specified timeframe. The reviews are sorted based on the newest first, providing the latest feedback at the top.

App Data Statistics Tool Market Outlook

The global app data statistics tool market size was valued at approximately USD 5.3 billion in 2023 and is projected to reach USD 11.9 billion by 2032, growing at a CAGR of 9.2% during the forecast period. Several growth factors, including the escalating demand for data-driven decision-making and the rise in mobile app usage, are driving this market. As organizations increasingly recognize the value of data analytics in enhancing user engagement and optimizing app performance, the adoption of app data statistics tools is expected to surge significantly.

The growth of the app data statistics tool market is primarily fueled by the exponential increase in mobile app usage worldwide. With billions of smartphone users generating vast amounts of data daily, companies are leveraging app data statistics tools to gain actionable insights. These tools help in understanding user behavior, tracking app performance, and identifying areas for improvement. Furthermore, the growing emphasis on personalized user experiences has led to an increased demand for sophisticated analytics tools, thereby driving market growth.

Another critical growth factor is the rising importance of data-driven decision-making in various industries. Organizations across sectors such as BFSI, healthcare, retail, and media are increasingly relying on app data statistics tools to make informed decisions. These tools enable businesses to analyze large datasets, uncover trends, and optimize their strategies. The adoption of analytics tools is also propelled by the need to improve customer satisfaction and loyalty, as companies strive to offer tailored experiences to their users. The integration of artificial intelligence and machine learning in analytics tools further enhances their efficiency and accuracy, contributing to market growth.

Moreover, the market is benefitting from technological advancements and the increasing availability of advanced analytics tools. Innovations such as real-time analytics, predictive analytics, and big data analytics are enhancing the capabilities of app data statistics tools. These advancements enable organizations to gain deeper insights and make faster, more accurate decisions. Additionally, the proliferation of cloud-based solutions is making analytics tools more accessible and affordable for businesses of all sizes. Cloud deployment offers scalability, flexibility, and cost-efficiency, which are particularly attractive to small and medium enterprises (SMEs).

The role of Product Analytics Software is becoming increasingly significant in the realm of app data statistics tools. These software solutions are designed to help businesses understand how users interact with their products, providing insights that are crucial for enhancing user experience and driving product development. By analyzing user data, companies can identify trends and patterns that inform strategic decisions, such as feature enhancements and marketing strategies. The integration of Product Analytics Software with app data statistics tools enables businesses to gain a comprehensive view of user behavior, facilitating more informed decision-making and ultimately leading to improved product offerings.

Regionally, North America holds the largest market share, driven by the presence of numerous tech giants and a high adoption rate of advanced technologies. However, the Asia Pacific region is expected to witness the fastest growth during the forecast period. The rapid digitization, increasing smartphone penetration, and the rising number of app developers in countries like China and India are driving the demand for app data statistics tools. Europe also presents significant growth opportunities, with increasing investments in technology and data analytics across various industries. Latin America and the Middle East & Africa are emerging markets with growing awareness and adoption of analytics tools.

Component Analysis

The app data statistics tool market is segmented by components into software and services. Software components dominate the market, driven by the demand for sophisticated analytics solutions that can process vast amounts of data. These software tools are designed to collect, analyze, and visualize data, enabling organizations to derive meaningful insights. The growing adoption of artificial intelligence and machine learning technologies in software solutions further enhances their capabilities, making them indispensable for

The app analytics market, valued at $7.29 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 21.09% from 2025 to 2033. This surge is driven by several key factors. The increasing adoption of mobile applications across diverse industries, coupled with the rising need for businesses to understand user behavior and optimize app performance, fuels the demand for sophisticated analytics solutions. Furthermore, advancements in data analytics technologies, including artificial intelligence (AI) and machine learning (ML), are enabling more insightful and actionable data analysis, further propelling market expansion. The diverse application of app analytics across marketing/advertising, revenue generation, and in-app performance monitoring across various sectors like BFSI, e-commerce, media, travel and tourism, and IT and telecom significantly contributes to this growth. The market is segmented by deployment (mobile apps and website/desktop apps) and end-user industry, with mobile app analytics currently dominating due to the widespread adoption of smartphones. The competitive landscape is characterized by a mix of established technology giants like Google and Amazon alongside specialized app analytics providers like AppsFlyer and Mixpanel. These companies are continuously innovating, integrating new technologies, and expanding their product offerings to cater to the evolving needs of businesses. While the North American market currently holds a significant share, the Asia-Pacific region is expected to witness substantial growth in the coming years driven by increasing smartphone penetration and digitalization initiatives. However, factors like data privacy concerns and the rising complexity of integrating various analytics tools could pose challenges to market growth. Nonetheless, the overall outlook for the app analytics market remains positive, indicating substantial opportunities for players across the value chain. Recent developments include: June 2024 - Comscore and Kochava unveiled an innovative performance media measurement solution, providing marketers with enhanced insights. This cutting-edge cross-screen solution empowers marketers to understand better how linear TV ad campaigns impact both online and offline actions. By integrating Comscore’s Exact Commercial Ratings (ECR) data with Kochava’s sophisticated marketing mix modeling, the solution facilitates the measurement of crucial metrics, including mobile app activities (such as installs and in-app purchases) and website interactions., June 2024 - AppsFlyer announced its integration of the Data Collaboration Platform with Start.io, an omnichannel advertising platform that focuses on real-time mobile audiences for publishers. Through this collaboration, businesses leveraging the AppsFlyer Data Collaboration Platform can merge their Start.io data with campaign metrics and audience insights, creating a more comprehensive dataset for precise audience targeting.. Key drivers for this market are: Increasing Usage of Mobile/Web Apps Across Various End-user Industries, Increasing Adoption of Technologies like 5G Technology and Deeper Penetration of Smartphones; Increase in the Amount of Time Spent on Mobile Devices Coupled With the Increasing Focus on Enhancing Customer Experience. Potential restraints include: Increasing Usage of Mobile/Web Apps Across Various End-user Industries, Increasing Adoption of Technologies like 5G Technology and Deeper Penetration of Smartphones; Increase in the Amount of Time Spent on Mobile Devices Coupled With the Increasing Focus on Enhancing Customer Experience. Notable trends are: Media and Entertainment Industry Expected to Capture Significant Share.

[ADVISORY] IMPORTANT

Instructions for citation:

If you use this dataset anywhere in your work, kindly cite as the below: L. Gupta, "Google Play Store Apps," Feb 2019. [Online]. Available: https://www.kaggle.com/lava18/google-play-store-apps

Context

While many public datasets (on Kaggle and the like) provide Apple App Store data, there are not many counterpart datasets available for Google Play Store apps anywhere on the web. On digging deeper, I found out that iTunes App Store page deploys a nicely indexed appendix-like structure to allow for simple and easy web scraping. On the other hand, Google Play Store uses sophisticated modern-day techniques (like dynamic page load) using JQuery making scraping more challenging.

Content

Each app (row) has values for catergory, rating, size, and more.

Acknowledgements

This information is scraped from the Google Play Store. This app information would not be available without it.

Inspiration

The Play Store apps data has enormous potential to drive app-making businesses to success. Actionable insights can be drawn for developers to work on and capture the Android market!

This comprehensive iOS application reviews dataset contains thousands of authentic user reviews from the Apple App Store in English. The dataset provides valuable insights for app developers, marketers, and researchers studying mobile application performance and user sentiment.

Key Features:

• Real user reviews from popular iOS apps
• Star ratings from 1 to 5 stars
• Review dates and timestamps
• App store URLs and metadata
• User demographics and location data
• App version information
• Review titles and detailed feedback

Applications: Perfect for sentiment analysis, app store optimization, mobile app development research, user experience studies, and competitive analysis. This dataset enables businesses to understand user preferences, identify app improvement opportunities, and develop better mobile applications.

Data Quality: All reviews are genuine user feedback collected from the official Apple App Store, ensuring authenticity and reliability for research and business intelligence purposes. The dataset covers various app categories including fitness, shopping, education, entertainment, and productivity applications.

Mobile App Analytics Software Market Outlook

The global mobile app analytics software market size was valued at USD 2.5 billion in 2023 and is projected to reach USD 8.4 billion by 2032, growing at a CAGR of 14.3% during the forecast period. This robust growth is driven by increasing smartphone penetration and the growing importance of mobile applications in business strategies. The rising need for real-time data analysis and user insights to optimize app performance and enhance user experience further fuels market expansion.

One of the primary growth factors for the mobile app analytics software market is the rapid increase in smartphone usage worldwide. With the proliferation of mobile devices, users are spending more time on mobile applications, which has incentivized businesses to invest in mobile app analytics to understand user behavior and improve app functionalities. Moreover, the widespread adoption of mobile devices has provided businesses with rich data sets to analyze, thereby driving the demand for sophisticated analytics tools. This trend is expected to continue as more businesses recognize the value of mobile app analytics in driving customer engagement and retention.

Another significant growth driver is the increasing demand for personalized user experiences. In today’s competitive market landscape, businesses are striving to deliver personalized content and experiences to their users to gain a competitive edge. Mobile app analytics software enables companies to gather and analyze user data, providing valuable insights that can be used to tailor app experiences to individual users’ preferences and behaviors. This personalization not only enhances user satisfaction but also boosts user retention rates, leading to higher revenue generation for businesses.

The burgeoning e-commerce sector also plays a crucial role in the growth of the mobile app analytics software market. With the rise of online shopping, e-commerce businesses are increasingly relying on mobile applications to reach their customers. Mobile app analytics software helps e-commerce companies track and analyze user interactions, purchase patterns, and preferences, enabling them to optimize their app performance and marketing strategies. As the e-commerce industry continues to expand, the demand for mobile app analytics software is expected to grow in tandem.

Regionally, North America holds a dominant position in the mobile app analytics software market, attributed to the high penetration of smartphones and the presence of major technology companies in the region. Additionally, the early adoption of advanced technologies and the increasing focus on digital transformation initiatives further bolster market growth in North America. The Asia Pacific region is also witnessing significant growth, driven by the rapid digitalization of emerging economies and the increasing number of mobile app users. Europe, Latin America, and the Middle East & Africa are also expected to contribute to market growth, supported by the rising adoption of mobile applications and the growing emphasis on user experience optimization.

Component Analysis

The mobile app analytics software market is segmented into software and services components. The software segment holds a substantial share of the market, driven by the need for advanced analytical tools to process and interpret vast amounts of user data. Mobile app analytics software offers functionalities such as user behavior analysis, app performance tracking, and marketing campaign effectiveness measurement, which are crucial for businesses aiming to optimize their mobile strategies. As the demand for data-driven decision-making continues to rise, the software segment is expected to maintain its dominance in the market.

Services, as a component, also play a vital role in the mobile app analytics software market. These services include implementation, consulting, and maintenance, which are essential for ensuring the effective deployment and utilization of mobile app analytics tools. Consulting services, in particular, help businesses understand how to leverage analytics software to achieve their strategic objectives. Additionally, maintenance services ensure that the analytics tools remain up-to-date with the latest technological advancements and market trends, thereby enhancing their effectiveness and reliability.

Customization services are another critical aspect of the services component. Businesses often require tailored solutions that align with their specific needs and goals. Customization services enable compa

This dataset encompasses a wide-ranging collection of Google Play applications, providing a holistic view of the diverse ecosystem within the platform. It includes information on various attributes such as the title, developer, monetization features, images, app descriptions, data safety measures, user ratings, number of reviews, star rating distributions, user feedback, recent updates, related applications by the same developer, content ratings, estimated downloads, and timestamps. By aggregating this data, the dataset offers researchers, developers, and analysts an extensive resource to explore and analyze trends, patterns, and dynamics within the Google Play Store. Researchers can utilize this dataset to conduct comprehensive studies on user behavior, market trends, and the impact of various factors on app success. Developers can leverage the insights derived from this dataset to inform their app development strategies, improve user engagement, and optimize monetization techniques. Analysts can employ the dataset to identify emerging trends, assess the performance of different categories of applications, and gain valuable insights into consumer preferences. Overall, this dataset serves as a valuable tool for understanding the broader landscape of the Google Play Store and unlocking actionable insights for various stakeholders in the mobile app industry.

AndroR2 is a dataset of 90 manually reproduced bug reports for Android apps listed on Google Play and hosted on GitHub, systematically collected via an in-depth analysis of 459 reports extracted from the GitHub issue tracker. For each reproduced report, AndroR2 includes the original bug report, an apk file for the buggy version of the app, an executable reproduction script, and metadata regarding the quality of the reproduction steps associated with the original report. We believe that the AndroR2 dataset can be used to facilitate research in automatically analyzing, understanding, reproducing, localizing, and fixing bugs for mobile applications as well as other software maintenance activities more broadly.

Analysis of ‘Statistics of the stores selling applications of the mobile services of the Government of Catalonia’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from http://data.europa.eu/88u/dataset/https-analisi-transparenciacatalunya-cat-api-views-7wej-c48e on 08 January 2022.

--- Dataset description provided by original source is as follows ---

S'inclouen els principals indicadors proporcionats per les botigues d'aplicacions de les diferents aplicacions mòbils de la Generalitat de Catalunya. Les dades es troben agrupades per trimestres naturals.

--- Original source retains full ownership of the source dataset ---

This dataset comprises user feedback data collected from 15 globally acclaimed mobile applications, spanning diverse categories. The included applications are among the most downloaded worldwide, providing a rich and varied source for analysis. The dataset is particularly suitable for Natural Language Processing (NLP) applications, such as text classification and topic modeling. List of Included Applications:

TikTok Instagram Facebook WhatsApp Telegram Zoom Snapchat Facebook Messenger Capcut Spotify YouTube HBO Max Cash App Subway Surfers Roblox Data Columns and Descriptions: Data Columns and Descriptions:

review_id: Unique identifiers for each user feedback/application review. content: User-generated feedback/review in text format. score: Rating or star given by the user. TU_count: Number of likes/thumbs up (TU) received for the review. app_id: Unique identifier for each application. app_name: Name of the application. RC_ver: Version of the app when the review was created (RC). Terms of Use: This dataset is open access for scientific research and non-commercial purposes. Users are required to acknowledge the authors' work and, in the case of scientific publication, cite the most appropriate reference: M. H. Asnawi, A. A. Pravitasari, T. Herawan, and T. Hendrawati, "The Combination of Contextualized Topic Model and MPNet for User Feedback Topic Modeling," in IEEE Access, vol. 11, pp. 130272-130286, 2023, doi: 10.1109/ACCESS.2023.3332644.

Researchers and analysts are encouraged to explore this dataset for insights into user sentiments, preferences, and trends across these top mobile applications. If you have any questions or need further information, feel free to contact the dataset authors.

Dataset consisting of feature vectors of 215 attributes extracted from 15,036 applications (5,560 malware apps from Drebin project and 9,476 benign apps). The dataset has been used to develop and evaluate multilevel classifier fusion approach for Android malware detection, published in the IEEE Transactions on Cybernetics paper 'DroidFusion: A Novel Multilevel Classifier Fusion Approach for Android Malware Detection'. The supporting file contains further description of the feature vectors/attributes obtained via static code analysis of the Android apps.

Apks of wearable apps and their corresponding mobile companion apps used for FlowFinder's data flow analysis in the publication "Wear's my Data? Understanding the Cross-Device Runtime Permission Model in Wearables".

Context

App Permission data of 2.2 million android applications from Google Play store. Backup repo: https://github.com/gauthamp10/android-permissions-dataset

Content

I've collected the data with the help of Python and Scrapy running on a cloud virtual machine with the United States as geolocation. The data was collected on June 2021.

Also checkout:

• Google Play Store Apps dataset: https://www.kaggle.com/gauthamp10/google-playstore-apps
• Apple AppStore Apps dataset: https://www.kaggle.com/gauthamp10/apple-appstore-apps

Acknowledgements

I couldn't have build this dateset without the help of Digitalocean and github. Switched to facundoolano/google-play-scraper for sane reasons.

Inspiration

Took inspiration from: https://www.kaggle.com/gauthamp10/google-playstore-apps to build a big database for students and researchers who are interested to analyze and find insights on mobile application privacy.

Author

Gautham Prakash

My other projects: github.com/gauthamp10

Website: gauthamp10.github.io

TagX Web Browsing Clickstream Data: Unveiling Digital Behavior Across North America and EU Unique Insights into Online User Behavior TagX Web Browsing clickstream Data offers an unparalleled window into the digital lives of 1 million users across North America and the European Union. This comprehensive dataset stands out in the market due to its breadth, depth, and stringent compliance with data protection regulations. What Makes Our Data Unique?

Extensive Geographic Coverage: Spanning two major markets, our data provides a holistic view of web browsing patterns in developed economies. Large User Base: With 300K active users, our dataset offers statistically significant insights across various demographics and user segments. GDPR and CCPA Compliance: We prioritize user privacy and data protection, ensuring that our data collection and processing methods adhere to the strictest regulatory standards. Real-time Updates: Our clickstream data is continuously refreshed, providing up-to-the-minute insights into evolving online trends and user behaviors. Granular Data Points: We capture a wide array of metrics, including time spent on websites, click patterns, search queries, and user journey flows.

Data Sourcing: Ethical and Transparent Our web browsing clickstream data is sourced through a network of partnered websites and applications. Users explicitly opt-in to data collection, ensuring transparency and consent. We employ advanced anonymization techniques to protect individual privacy while maintaining the integrity and value of the aggregated data. Key aspects of our data sourcing process include:

Voluntary user participation through clear opt-in mechanisms Regular audits of data collection methods to ensure ongoing compliance Collaboration with privacy experts to implement best practices in data anonymization Continuous monitoring of regulatory landscapes to adapt our processes as needed

Primary Use Cases and Verticals TagX Web Browsing clickstream Data serves a multitude of industries and use cases, including but not limited to:

Digital Marketing and Advertising:

Audience segmentation and targeting Campaign performance optimization Competitor analysis and benchmarking

E-commerce and Retail:

Customer journey mapping Product recommendation enhancements Cart abandonment analysis

Media and Entertainment:

Content consumption trends Audience engagement metrics Cross-platform user behavior analysis

Financial Services:

Risk assessment based on online behavior Fraud detection through anomaly identification Investment trend analysis

Technology and Software:

User experience optimization Feature adoption tracking Competitive intelligence

Market Research and Consulting:

Consumer behavior studies Industry trend analysis Digital transformation strategies

Integration with Broader Data Offering TagX Web Browsing clickstream Data is a cornerstone of our comprehensive digital intelligence suite. It seamlessly integrates with our other data products to provide a 360-degree view of online user behavior:

Social Media Engagement Data: Combine clickstream insights with social media interactions for a holistic understanding of digital footprints. Mobile App Usage Data: Cross-reference web browsing patterns with mobile app usage to map the complete digital journey. Purchase Intent Signals: Enrich clickstream data with purchase intent indicators to power predictive analytics and targeted marketing efforts. Demographic Overlays: Enhance web browsing data with demographic information for more precise audience segmentation and targeting.

By leveraging these complementary datasets, businesses can unlock deeper insights and drive more impactful strategies across their digital initiatives. Data Quality and Scale We pride ourselves on delivering high-quality, reliable data at scale:

Rigorous Data Cleaning: Advanced algorithms filter out bot traffic, VPNs, and other non-human interactions. Regular Quality Checks: Our data science team conducts ongoing audits to ensure data accuracy and consistency. Scalable Infrastructure: Our robust data processing pipeline can handle billions of daily events, ensuring comprehensive coverage. Historical Data Availability: Access up to 24 months of historical data for trend analysis and longitudinal studies. Customizable Data Feeds: Tailor the data delivery to your specific needs, from raw clickstream events to aggregated insights.

Empowering Data-Driven Decision Making In today's digital-first world, understanding online user behavior is crucial for businesses across all sectors. TagX Web Browsing clickstream Data empowers organizations to make informed decisions, optimize their digital strategies, and stay ahead of the competition. Whether you're a marketer looking to refine your targeting, a product manager seeking to enhance user experience, or a researcher exploring digital trends, our cli...

With academical purposes for the Master in Data Science at UOC, this data extraction project is carried out using Web Scraping techniques on the Exodus-Privacy website, which is dedicated to analyze security and privacy aspects in Android applications. The dataset about user privacy treatment by mobile applications, provides information on trackers that have been included in the application and the device permissions that the user must accept at the time of installation. In addition, it provides more interesting application features for analytical processing of mobile applications.

Dataframe files:
 · exodus.zip: Contains de icon attribute within the dataset file exodus.json (3G) in a [RGBA] 32x32 list format.
 · exodusNoIcon.zip: Contains de dataset file exodusNoIcon.json (100M) with 153.373 png files. Each file is named with the Id attribute within the dataset file.

Dataframe attributes:

{
  "id": {
    "Id": id,
    "Name": "name",
    "Tracker_count": trackersCount,
    "Permissions_count": permissionsCount,
    "Version": "version",
    "Downloads": "downloads",
    "Analysis_date": "analysisDate",
    "Trackers": [
      {
        "Tracker Name": [
          "trackerPurpose"
        ]
      }
    ],
    "Permissions": [
      "permission",
    ],
    "Permissions_warning_count": permissionWarningCount,
    "Developer": "developer",
    "Country": "country",
    "Icon": [
      [
        R,
        G,
        B,
        A
      ]
    ]
  }
}

The study aimed to investigate the long term impact of experiences in user engagement of a food reporting mobile game app. The study recruited 10 participants, with 8 being able to complete the study. The period consider at least 6 weeks of continuous use of the DigestInn application. A one year licence of the DigestInn mobile app was given for free to each participant. A mixed dataset was collected:

Daily mood reporting: Experience Sampling Method [1] was used to sample daily participants' mood towards their experience using the application. Whatsapp [2] and the visual Pick-A-Mood tool [3] were used to prompt participants daily.

Weekly user engagement reporting: a user engagement scale was used and adjusted for this purpose [4]. The survey was implemented in TypeForm [5]. The prompt/reminder was done through whatsapp via a visual summary of the mood reporting, based on Daily reconstruction method [6]

6 weeks interviews: individual interviews were conducted in person and via Skype. Focus group were conducted in the establishment of Arhnem-Nijmegen Applied Science University. In all cases visual prompts of food and mood reports were presented as probes [6]

Raw data was processed for analysis.

Coded transcripts: two students assistant and a code manager processed the transcripts using the software Atlas.ti [7] version 8.4.4. A coding scheme was initially developed, code manager trained the student assistant till a higher than .9 interrelated coder was achieved [8]

Parsed json files: a json file containing the complete dataset of the complete study period was parsed to extract each participants food reports during. First the file was split in 8 files (one for each participant). A python program and a bash script were developed in Mac OSX to parse the json files into .csv files. In excel, .csv files were parsed by means of two Visual Basic macros to obtain a tabular view of the food reports per participant.

[1] Larson, R., & Csikszentmihalyi, M. (2014). The experience sampling method. In Flow and the foundations of positive psychology (pp. 21-34). Springer, Dordrecht. [2] https://www.whatsapp.com [3] Desmet, P., Vastenburg, M., and Romero, N. (2016) Mood measurement with Pick-A-Mood: review of current methods and design of a pictorial self-report scale. Journal Design Research, 14 (3), pp. 241-279 [4] O’Brien, H. L., Cairns, P., & Hall, M. (2018). A practical approach to measuring user engagement with the refined user engagement scale (UES) and new UES short form. International Journal of Human-Computer Studies, 112, 28-39 [5] https://www.typeform.com/ [6] Kahneman, D., Krueger, A. B., Schkade, D. A., Schwarz, N., & Stone, A. A. (2004). A survey method for characterizing daily life experience: The day reconstruction method. Science, 306(5702), 1776-1780. [7] Atlas.ti [8] Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis: An expanded sourcebook. sage.