A dataset explaining organic traffic, its importance for SEO, and methods to track it in Google Analytics 4.

A dataset outlining strategies to improve local SEO through organic traffic, including CTR improvement, competitor analysis, ranking factors, and geo-targeting techniques.

Comprehensive dataset analyzing competitor SEO strategies, traffic sources, and keyword opportunities using Semrush Organic Research tools and methodologies.

Understanding: UrbanScape Apparel SEO Performance Final Dataset

Company: BrightWave Digital Department: Digital Marketing & SEO Team Industry: E-commerce (fashion and lifestyle products) Brand: UrbanScape Apparel

Story

BrightWave Digital is a fast-growing digital marketing agency that handles full-spectrum SEO, SEM, and content marketing for various clients. The SEO team is tasked with pushing UrbanScape Apparel, a sustainable fashion brand, to the top of the search rankings. The brand sells eco-friendly clothing and accessories aimed at environmentally conscious consumers in North America.

UrbanScape Apparel has recently expanded its product lines and introduced new collections, such as “Urban Outdoors” for hiking gear and “EcoActive” for athleisure. With increased competition in the eco-fashion market, BrightWave Digital’s SEO team must optimize UrbanScape’s site performance, monitor SEO metrics closely, and demonstrate measurable improvements in organic traffic and conversions.

Objectives

Improve rankings for high-intent keywords like "eco-friendly clothing" and "sustainable outdoor gear." Boost organic traffic from both mobile and desktop devices. Increase visibility through backlinks from high domain authority (DA) sites. Optimize Core Web Vitals to ensure the site ranks higher in Google’s search results. The dashboard data includes traffic, keyword rankings, click-through rates (CTR), and other performance metrics to track how well the SEO efforts are contributing to the brand’s growth.

Column Description

1. Date Definition: The specific day for which the data is collected. Importance: Allows tracking of daily trends and pinpointing specific dates of spikes or drops in performance.

2. Month Definition: The month corresponding to the data being analyzed. Importance: Helps in understanding monthly trends and seasonal patterns in traffic and user behavior.

3. Year Definition: The year in which the data was recorded. Importance: Essential for long-term trend analysis and year-over-year performance comparisons.

4. Quarter Definition: The fiscal quarter (Q1, Q2, Q3, Q4) for the given data. Importance: Useful for quarterly business reviews and strategy adjustments based on performance.

5. Time Of Day Definition: The specific time range (e.g., morning, afternoon, evening) when the traffic or engagement was recorded. Importance: Helps in understanding peak traffic times and optimizing content publishing schedules.

6. Primary Keywords Definition: The main keywords targeted for SEO, typically with high search volume and relevance to the brand. Importance: Crucial for understanding the focus of the SEO strategy and the effectiveness of ranking for these terms.

7. Secondary Keywords Definition: Additional keywords that complement primary keywords, often with lower competition and specific niches. Importance: Provides insights into secondary areas of focus that can still drive significant traffic and conversions.

8. Long-Tail Keywords Definition: More specific keyword phrases usually consisting of three or more words, targeting niche search queries. Importance: Important for attracting highly targeted traffic and often associated with higher conversion rates.

9. Location Definition: Geographic region from where the traffic is coming. Importance: Helps in understanding regional performance and tailoring content or promotions to specific markets.

10. Social Media Source Definition: The social media platform (e.g., Instagram, Pinterest) from which traffic is referred to the site. Importance: Measures the impact of social media channels on website traffic and engagement.

11. Media Type Definition: The format of the media content (e.g., image, video, article) driving traffic. Importance: Analyzes which media types resonate best with the audience and contribute to higher engagement.

12. Device Type Definition: The type of device used by visitors (e.g., mobile, desktop, tablet) to access the website. Importance: Essential for optimizing user experience across different devices and identifying potential issues.

13. Organic Traffic Definition: The number of visitors coming to the site through unpaid search results. Importance: Shows how well the site is performing in attracting users through SEO efforts without relying on paid advertising.

14. Keywords Ranking Definition: The position of targeted keywords in search engine results pages (SERPs). Importance: Indicates the effectiveness of SEO strategies in improving keyword visibility and competitiveness.

15. Clicks Definition: The number of times users click on the site’s links from search results. Importance: Reflects user interest and relevance of the search snippets or ads shown to users.

16. Impressions Definition: The number of times a site appears in search r...

Discover the booming keyword rank tracking software market! Our in-depth analysis reveals a $1.5B market in 2025, projected to grow at 15% CAGR through 2033. Learn about key drivers, trends, and leading players like SEMrush and Ahrefs. Get insights to optimize your SEO strategy.

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General data recollected for the studio " Analysis of the Quantitative Impact of Social Networks on Web Traffic of Cybermedia in the 27 Countries of the European Union". Four research questions are posed: what percentage of the total web traffic generated by cybermedia in the European Union comes from social networks? Is said percentage higher or lower than that provided through direct traffic and through the use of search engines via SEO positioning? Which social networks have a greater impact? And is there any degree of relationship between the specific weight of social networks in the web traffic of a cybermedia and circumstances such as the average duration of the user's visit, the number of page views or the bounce rate understood in its formal aspect of not performing any kind of interaction on the visited page beyond reading its content? To answer these questions, we have first proceeded to a selection of the cybermedia with the highest web traffic of the 27 countries that are currently part of the European Union after the United Kingdom left on December 31, 2020. In each nation we have selected five media using a combination of the global web traffic metrics provided by the tools Alexa (https://www.alexa.com/), which ceased to be operational on May 1, 2022, and SimilarWeb (https:// www.similarweb.com/). We have not used local metrics by country since the results obtained with these first two tools were sufficiently significant and our objective is not to establish a ranking of cybermedia by nation but to examine the relevance of social networks in their web traffic. In all cases, cybermedia whose property corresponds to a journalistic company have been selected, ruling out those belonging to telecommunications portals or service providers; in some cases they correspond to classic information companies (both newspapers and televisions) while in others they refer to digital natives, without this circumstance affecting the nature of the research proposed.
Below we have proceeded to examine the web traffic data of said cybermedia. The period corresponding to the months of October, November and December 2021 and January, February and March 2022 has been selected. We believe that this six-month stretch allows possible one-time variations to be overcome for a month, reinforcing the precision of the data obtained. To secure this data, we have used the SimilarWeb tool, currently the most precise tool that exists when examining the web traffic of a portal, although it is limited to that coming from desktops and laptops, without taking into account those that come from mobile devices, currently impossible to determine with existing measurement tools on the market. It includes:

Web traffic general data: average visit duration, pages per visit and bounce rate Web traffic origin by country Percentage of traffic generated from social media over total web traffic Distribution of web traffic generated from social networks Comparison of web traffic generated from social netwoks with direct and search procedures

Local SEO Platform Market Outlook

According to our latest research, the global Local SEO Platform market size was valued at USD 5.2 billion in 2024. The market is expected to grow at a CAGR of 14.1% during the forecast period, reaching USD 15.7 billion by 2033. This robust growth is primarily driven by the surging demand for digital visibility among local businesses, the proliferation of mobile internet usage, and the increasing sophistication of search engine algorithms that prioritize local results. As per our comprehensive analysis, the Local SEO Platform market continues to evolve rapidly, with businesses across various sectors recognizing the critical importance of local online presence in driving foot traffic, customer engagement, and revenue.

One of the primary growth factors fueling the Local SEO Platform market is the accelerating digital transformation of small and medium enterprises (SMEs) globally. As consumer behavior shifts towards online searches for nearby products and services, SMEs are increasingly investing in local SEO solutions to enhance their visibility in search engine results. The integration of advanced analytics, real-time reporting, and AI-driven recommendations within these platforms enables businesses to optimize their local listings, manage customer reviews, and monitor competitor activities with greater efficiency. This heightened focus on data-driven marketing strategies is further amplified by the growing awareness among SMEs of the direct correlation between local SEO performance and in-store traffic, thereby driving sustained market expansion.

Another significant driver is the rising adoption of mobile devices and voice search technology, which has fundamentally altered how consumers discover local businesses. With over 60% of searches now originating from mobile devices, and a substantial portion of these being location-based queries, the need for robust Local SEO Platforms has never been more evident. These platforms are increasingly leveraging machine learning and natural language processing to optimize content for voice search, ensuring that businesses remain visible and relevant in an evolving search landscape. Additionally, the integration with mapping services, social media platforms, and review aggregators is expanding the functionality and value proposition of Local SEO Platforms, making them indispensable tools for modern marketers.

The market is also witnessing notable growth due to the rising emphasis on personalized and hyperlocal marketing strategies, especially among large enterprises and multi-location brands. As competition intensifies across industries such as retail, hospitality, healthcare, and real estate, businesses are leveraging Local SEO Platforms to tailor their marketing messages, promotions, and offers based on specific geographic locations and customer demographics. The ability to manage multiple locations, track local rankings, and automate citation building at scale is particularly valuable for enterprises seeking to maintain brand consistency while catering to local market nuances. This trend is expected to further accelerate as businesses seek to bridge the gap between their online and offline presence, driving continued investment in advanced Local SEO solutions.

From a regional perspective, North America continues to dominate the Local SEO Platform market, accounting for the largest share in 2024, driven by high digital adoption rates, a mature e-commerce ecosystem, and the presence of leading technology providers. However, the Asia Pacific region is projected to witness the highest growth rate during the forecast period, supported by rapid urbanization, increasing internet penetration, and the burgeoning SME sector. Europe also represents a significant market, characterized by robust regulatory frameworks and a strong emphasis on data privacy, which is shaping the development and deployment of Local SEO solutions. Meanwhile, Latin America and the Middle East & Africa are emerging as promising markets, fueled by the growing digitalization of businesses and rising consumer demand for localized online experiences.

Component Analysis

The Local SEO Platform market, when analyzed by component, is broadly segmented into software and services. The software segment encompasses a diverse range of solutions, including listing management, review monitoring, local keyword tracking, citation building, and analytics dashboards. These tools are de

SEO Services Market Outlook

According to our latest research, the global SEO services market size in 2024 stands at USD 81.5 billion, demonstrating the sector’s rapid expansion and increasing relevance for digital-first businesses worldwide. The market is currently experiencing a robust CAGR of 17.3% and is forecasted to reach USD 257.4 billion by 2033. This impressive growth is primarily driven by the accelerating shift of businesses to online platforms, the rising importance of digital marketing for customer acquisition, and the increasing complexity of search algorithms that demand specialized expertise. As per our in-depth analysis, the SEO services market is witnessing a surge in demand across all major geographies, with businesses investing heavily to enhance their digital visibility and competitiveness.

A critical growth factor propelling the SEO services market is the exponential rise in internet penetration and smartphone adoption globally. As more consumers turn to online channels for information, shopping, and services, businesses are increasingly prioritizing their digital presence to capture and retain customer attention. This has led to a surge in demand for comprehensive SEO services, including on-page optimization, off-page strategies, technical enhancements, and content development. Furthermore, the proliferation of e-commerce platforms and online marketplaces has intensified competition, compelling organizations to invest in advanced SEO techniques to achieve higher search rankings and drive organic traffic. The ongoing evolution of search engine algorithms, particularly those from Google and Bing, also necessitates continuous updates and expertise, fueling the need for professional SEO service providers.

Another significant driver is the growing awareness among enterprises about the long-term value and cost-effectiveness of organic search visibility compared to paid advertising. Businesses are increasingly recognizing that SEO delivers sustained results, higher ROI, and enhances brand credibility over time. This realization has prompted both small and large enterprises to allocate greater portions of their marketing budgets to SEO initiatives. Additionally, the emergence of voice search, mobile-first indexing, and artificial intelligence-powered search tools is reshaping SEO strategies, creating new opportunities for innovation and service differentiation within the market. The demand for specialized SEO services tailored to industry-specific needs, such as local SEO for brick-and-mortar businesses and technical SEO for complex websites, is further expanding the market’s scope.

The integration of data analytics and advanced reporting tools is also playing a pivotal role in the growth of the SEO services market. Companies now expect granular insights into SEO performance, user behavior, and conversion metrics, driving the adoption of sophisticated analytics platforms. This trend is enabling SEO service providers to offer more targeted, data-driven strategies that align closely with client objectives. Moreover, the increasing reliance on content marketing and the need for high-quality, relevant content to engage audiences and improve search rankings have accelerated the demand for content-focused SEO services. As a result, agencies are expanding their offerings to include comprehensive content creation, optimization, and distribution solutions, further fueling market expansion.

From a regional perspective, North America continues to dominate the SEO services market, accounting for the largest share in 2024 due to the high concentration of digital-savvy enterprises and the early adoption of advanced online marketing practices. However, Asia Pacific is emerging as the fastest-growing region, driven by rapid digital transformation, expanding e-commerce sectors, and increasing investments in online infrastructure across countries like China, India, and Southeast Asia. Europe also holds a significant market share, supported by strong digital economies and regulatory frameworks that encourage transparent and effective digital marketing practices. Meanwhile, Latin America and the Middle East & Africa are witnessing steady growth, propelled by rising internet adoption and growing awareness of the benefits of SEO among local businesses.

Service Type Analysis

The service type segment of the SEO services market is highly diversified, encompassing on-page SEO, off-page SEO, technical SEO, local SEO, content SEO,

SEO Content Optimization AI Market Outlook

According to our latest research, the global SEO Content Optimization AI market size reached USD 1.32 billion in 2024, reflecting robust growth in the digital marketing landscape. With a compound annual growth rate (CAGR) of 23.7% projected from 2025 to 2033, the market is forecasted to attain a value of USD 10.44 billion by 2033. This remarkable expansion is primarily driven by the increasing reliance of businesses on artificial intelligence to automate and enhance their content strategies, thereby improving search engine visibility and user engagement. As per our latest research, the surge in digital transformation initiatives, coupled with the growing complexity of search engine algorithms, is fueling the demand for advanced content optimization solutions powered by AI.

The growth trajectory of the SEO Content Optimization AI market is underpinned by several pivotal factors. Firstly, the proliferation of online content and the intensifying competition for digital visibility have compelled organizations to adopt AI-powered tools that can analyze, optimize, and personalize web content at scale. AI algorithms are now capable of understanding semantic search intent, keyword relevance, and user engagement metrics, enabling businesses to tailor their content for higher search rankings and increased organic traffic. Furthermore, the integration of natural language processing (NLP) and machine learning in SEO tools allows for real-time recommendations and automated optimization, thereby reducing manual effort and improving content quality. This technological advancement is particularly vital for enterprises seeking to maintain a competitive edge in rapidly evolving online ecosystems.

Another significant growth driver is the expanding adoption of AI-based SEO solutions across diverse industry verticals such as e-commerce, BFSI, healthcare, and media & entertainment. These sectors are leveraging AI to enhance their digital marketing strategies, streamline content workflows, and achieve measurable business outcomes. For example, e-commerce platforms utilize AI-driven SEO tools to optimize product descriptions, landing pages, and category content, resulting in improved conversion rates and customer retention. Similarly, BFSI institutions employ AI for content compliance, sentiment analysis, and customer engagement, while healthcare organizations focus on optimizing educational and service-related content for greater reach and patient engagement. The scalability and versatility of AI-powered SEO solutions make them indispensable for organizations of all sizes and industries.

The regional outlook for the SEO Content Optimization AI market reveals a dynamic landscape with North America leading in technology adoption, followed closely by Europe and Asia Pacific. North America’s dominance is attributed to its mature digital infrastructure, high concentration of tech-savvy enterprises, and substantial investments in AI research and development. Europe is witnessing accelerated growth due to stringent data privacy regulations and the increasing emphasis on digital transformation among SMEs. Meanwhile, the Asia Pacific region is emerging as a high-growth market, driven by rapid digitalization, expanding internet penetration, and a burgeoning e-commerce sector. Collectively, these regions are shaping the global trajectory of the SEO Content Optimization AI market, with each contributing unique opportunities and challenges.

Component Analysis

The SEO Content Optimization AI market is segmented by component into software and services, each playing a critical role in the ecosystem. The software segment commands a significant share of the market, driven by the widespread adoption of AI-powered platforms and tools designed to automate content analysis, keyword research, and optimization processes. These software solutions leverage advanced algorithms to deliver actionable insights, streamline content creation, and ensure alignment with the latest search engine algorithms. The growing demand for user-friendly, scalable, and customizable SEO software is prompting vendors to innovate continuously, introducing features such as real-time content scoring, competitor benchmarking, and automated reporting. This relentless innovation is enabling organizations to maximize their digital visibility while minimizing manual intervention.

In parallel, the services segment

This dataset provides insights and analysis on how to use the Semrush Domain Overview tool to discover hidden competitors in your market. It covers techniques for uncovering competitor businesses that may be targeting different keywords but going after the same audience, including analyzing organic search traffic, paid advertising activity, backlink profiles, top-performing content, and geographic targeting. The dataset also includes information on setting up an effective competitive intelligence system, common mistakes in competitor analysis, and strategies for turning competitive insights into actionable business improvements.

Discover the booming SEO for Lead Generation market! This comprehensive analysis reveals key trends, growth drivers, and leading companies shaping this dynamic sector. Learn about market size, CAGR, and regional breakdowns for strategic insights.

Creator SEO Tools Market Outlook

According to our latest research, the global Creator SEO Tools market size reached USD 3.12 billion in 2024, demonstrating robust momentum across digital content ecosystems. The market is expanding at a CAGR of 13.8% and is projected to reach USD 9.21 billion by 2033. This impressive growth is primarily fueled by the surging demand for advanced SEO solutions among content creators, agencies, and enterprises striving to enhance online visibility and engagement in an increasingly competitive digital landscape.

The remarkable expansion of the Creator SEO Tools market is underpinned by several key growth factors. First and foremost, the exponential increase in digital content consumption, driven by the proliferation of social media platforms, video-sharing sites, and blogs, has created a pressing need for creators to differentiate their content and achieve higher search engine rankings. As more individuals and organizations recognize the value of search engine optimization in driving organic traffic and audience engagement, investment in sophisticated SEO tools is becoming a strategic imperative. Furthermore, the evolving algorithms of major search engines such as Google and Bing necessitate continuous optimization, prompting creators to seek out dynamic and adaptable SEO solutions that can keep pace with these changes and deliver measurable results.

Another significant driver of market growth is the rapid adoption of cloud-based SEO platforms, which offer unparalleled scalability, accessibility, and integration capabilities. Cloud deployment models allow creators and agencies to leverage real-time analytics, collaborative workflows, and automated reporting features from any location, thereby streamlining SEO operations and improving productivity. The integration of artificial intelligence (AI) and machine learning (ML) within SEO tools further enhances their effectiveness, enabling predictive analytics, personalized recommendations, and automated content optimization. These technological advancements are not only improving the accuracy and efficiency of SEO strategies but also democratizing access to high-quality optimization tools for small and medium enterprises (SMEs) and individual creators.

The increasing emphasis on data-driven decision-making and performance measurement is also propelling the Creator SEO Tools market. Modern SEO platforms are equipped with advanced analytics and reporting modules that provide granular insights into keyword performance, backlink quality, competitor strategies, and audience behavior. This empowers creators and marketing teams to make informed adjustments to their content and link-building strategies, ultimately driving higher ROI and sustainable growth. Additionally, the growing prevalence of mobile and voice search is compelling the development of specialized SEO functionalities tailored to these emerging channels, further expanding the marketÂ’s scope and relevance.

From a regional perspective, North America continues to dominate the Creator SEO Tools market, accounting for the largest share in 2024, followed closely by Europe and Asia Pacific. The North American market benefits from a mature digital infrastructure, high internet penetration, and a vibrant ecosystem of content creators and digital marketing agencies. Meanwhile, Asia Pacific is emerging as the fastest-growing region, fueled by the rapid digital transformation of economies such as China, India, and Southeast Asia. The regionÂ’s burgeoning creator economy, coupled with increasing investments in digital marketing and e-commerce, is expected to drive significant growth opportunities for SEO tool providers in the coming years.

In the realm of digital marketing, Link Building Software has emerged as a pivotal tool for enhancing domain authority and improving search engine rankings. These software solutions automate the process of acquiring high-quality backlinks, which are essential for boosting a website's credibility and visibility. By leveraging advanced algorithms and data analytics, link building software helps creators identify potential link opportunities, track their backlink profiles, and analyze the effectiveness of their strategies. As search engines continue to prioritize authoritative and relevant links, the demand for sophisticated link building tools is

DataForSEO Labs API offers three powerful keyword research algorithms and historical keyword data:

• Related Keywords from the “searches related to” element of Google SERP. • Keyword Suggestions that match the specified seed keyword with additional words before, after, or within the seed key phrase. • Keyword Ideas that fall into the same category as specified seed keywords. • Historical Search Volume with current cost-per-click, and competition values.

Based on in-market categories of Google Ads, you can get keyword ideas from the relevant Categories For Domain and discover relevant Keywords For Categories. You can also obtain Top Google Searches with AdWords and Bing Ads metrics, product categories, and Google SERP data.

You will find well-rounded ways to scout the competitors:

• Domain Whois Overview with ranking and traffic info from organic and paid search. • Ranked Keywords that any domain or URL has positions for in SERP. • SERP Competitors and the rankings they hold for the keywords you specify. • Competitors Domain with a full overview of its rankings and traffic from organic and paid search. • Domain Intersection keywords for which both specified domains rank within the same SERPs. • Subdomains for the target domain you specify along with the ranking distribution across organic and paid search. • Relevant Pages of the specified domain with rankings and traffic data. • Domain Rank Overview with ranking and traffic data from organic and paid search. • Historical Rank Overview with historical data on rankings and traffic of the specified domain from organic and paid search. • Page Intersection keywords for which the specified pages rank within the same SERP.

All DataForSEO Labs API endpoints function in the Live mode. This means you will be provided with the results in response right after sending the necessary parameters with a POST request.

The limit is 2000 API calls per minute, however, you can contact our support team if your project requires higher rates.

We offer well-rounded API documentation, GUI for API usage control, comprehensive client libraries for different programming languages, free sandbox API testing, ad hoc integration, and deployment support.

We have a pay-as-you-go pricing model. You simply add funds to your account and use them to get data. The account balance doesn't expire.

Comprehensive dataset analyzing revenue-focused SEO metrics and key performance indicators for retail businesses in 2025. Covers search intent alignment, engagement depth metrics, technical performance indicators, and entity-based SEO strategies that drive actual sales rather than just traffic.