Web traffic statistics for the several City-Parish websites, brla.gov, city.brla.gov, Red Stick Ready, GIS, Open Data etc. Information provided by Google Analytics.

Experience the power of Serpstat's Website Data API, offering comprehensive insights into key SEO metrics, organic traffic estimation, and semantical structure analysis. With our API, unlock valuable data to identify top-performing industry players, analyze competitor strategies, and optimize content for maximum impact.

Unveil essential SEO metrics such as website visibility, organic traffic estimation, and keywords that websites rank for organically. Additionally, gain insights into keywords that websites are shown in Google Ads, providing valuable intelligence for ad targeting and optimization.

Utilize our API to uncover top-performing content in any industry, enabling you to identify trends, understand user intent, and refine your content strategy accordingly.

Benefit from the most cost-effective API solution, starting at just $120 per million rows. Tailor your queries to extract the most relevant data for your specific use-cases, ensuring that you're equipped with the insights necessary to thrive in today's competitive digital landscape.

This traffic dataset contains a balance size of encrypted malicious and legitimate traffic for encrypted malicious traffic detection and analysis. The dataset is a secondary csv feature data that is composed of six public traffic datasets.

Our dataset is curated based on two criteria: The first criterion is to combine widely considered public datasets which contain enough encrypted malicious or encrypted legitimate traffic in existing works, such as Malware Capture Facility Project datasets. The second criterion is to ensure the final dataset balance of encrypted malicious and legitimate network traffic.

Based on the criteria, 6 public datasets are selected. After data pre-processing, details of each selected public dataset and the size of different encrypted traffic are shown in the “Dataset Statistic Analysis Document”. The document summarized the malicious and legitimate traffic size we selected from each selected public dataset, the traffic size of each malicious traffic type, and the total traffic size of the composed dataset. From the table, we are able to observe that encrypted malicious and legitimate traffic equally contributes to approximately 50% of the final composed dataset.

The datasets now made available were prepared to aim at encrypted malicious traffic detection. Since the dataset is used for machine learning or deep learning model training, a sample of train and test sets are also provided. The train and test datasets are separated based on 1:4. Such datasets can be used for machine learning or deep learning model training and testing based on selected features or after processing further data pre-processing.

Traffic Analysis Zones (TAZ) for the COG/TPB Modeled Region from Metropolitan Washington Council of Governments. The TAZ dataset is used to join several types of zone-based transportation modeling data. For more information, visit https://plandc.dc.gov/page/traffic-analysis-zone.

At Echo, our dedication to data curation is unmatched; we focus on providing our clients with an in-depth picture of a physical location based on activity in and around a point of interest over time. Our dataset empowers you to explore the “what” by allowing you to dig deeper into customer movement behaviors, eliminate gaps in your trade area and discover untapped potential. Leverage Echo's Activity datasets to identify new growth opportunities and gain a competitive advantage.

This sample of our Area Activity data provides you insights into the estimated total unique visitors and visits in an area. This helps you understand frequentation dynamics over time, identify emerging trends in people movements and measure the impact of external factors on how people move across a city.

Additional Information: - Understand the actual movement patterns of consumers without using PII data, gaining a 360-degree consumer view. Complement your online behavior knowledge with actual offline actions, and better attribute intent based on real-world behaviors. - Echo collects, cleans and updates its footfall on a daily basis. Normalization of the data occurs on a monthly basis. - We provide data aggregation on a weekly, monthly and quarterly basis. - Information about our country offering and data schema can be found here:

1) Data Schema: https://docs.echo-analytics.com/activity/data-schema
2) Country Availability: https://docs.echo-analytics.com/activity/country-coverage
3) Methodology: https://docs.echo-analytics.com/activity/methodology

Echo's commitment to customer service is evident in our exceptional data quality and dedicated team, providing 360° support throughout your location intelligence journey. We handle the complex tasks to deliver analysis-ready datasets to you.

Business Needs: 1. Site Selection: Leverage footfall data to identify the best location to open a new store. By analyzing areas with high footfall you can select sites that are likely to attract more customers. 2. Urban Planning Development: City planners can use footfall data to optimize the layout and infrastructure of urban areas, guide the development of commercial areas by indicating where pedestrian traffic is heaviest, and aid in traffic management and safety measures. 3. Real Estate Investment: Leverage footfall data to identify lucrative investment opportunities and optimize property management by analyzing pedestrian traffic patterns.

The report covers Global Network Traffic Analysis Market Share and it is segmented by Deployment (On-premise and Cloud-based), End-user Vertical (BFSI, IT and Telecom, Government, Energy and Power, and Retail), and Geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in value (in USD million) for all the above segments.

Aurora:GeoStudio® is a premier geospatial analysis platform that excels in supporting foot traffic data through its sophisticated Population Dynamics® analytic. Foot traffic data encompasses information about the number of people visiting specific locations or establishments, providing deep insights into customer behavior, patterns, and trends. This data is crucial for businesses looking to understand their audience and make data-driven decisions.

Core Features:

  1.    Data Collection Methods:
  •    Passive Sensors: Aurora:GeoStudio® integrates data collected from passive sensors deployed at various locations. These devices count the number of visitors, track their movement paths, and record the duration of their visits.
  •    Mobile Devices: The platform also leverages data from mobile devices, providing additional insights into foot traffic patterns through location-based services and applications.
  2.    Population Dynamics® Analytic:
  •    Aurora:GeoStudio®’s Population Dynamics® analytic processes foot traffic data to deliver comprehensive insights. This analytic tool helps visualize and understand visitor behavior, peak visiting times, and movement trends within specific areas.
  3.    Visualization and Mapping:
  •    The platform offers advanced visualization capabilities, displaying foot traffic data on customizable maps from providers like Google, Esri, Open, and Stamen. These visualizations help users understand spatial patterns and relationships, facilitating informed decision-making.

Applications:

  1.    Customer Behavior Analysis:
  •    Businesses can analyze foot traffic data to understand customer behavior, such as the number of visitors, the duration of their visits, and the paths they take within an establishment. This information is crucial for tailoring services and improving customer satisfaction.
  2.    Store Layout Optimization:
  •    Foot traffic data helps businesses optimize store layouts by identifying high-traffic areas and bottlenecks. By understanding how customers move through a space, businesses can rearrange products and displays to enhance flow and maximize sales opportunities.
  3.    Marketing Strategy Enhancement:
  •    Aurora:GeoStudio® enables businesses to refine their marketing strategies by providing insights into peak visiting times and customer demographics. This data supports targeted marketing campaigns, ensuring promotions reach the right audience at the right time.
  4.    Operational Efficiency:
  •    Understanding foot traffic patterns allows businesses to optimize staffing levels, manage inventory more effectively, and improve overall operational efficiency. By aligning resources with actual customer demand, businesses can enhance service delivery and reduce costs.
  5.    Urban Planning and Public Spaces:
  •    Foot traffic data is invaluable for urban planners and managers of public spaces. It helps in designing public areas that accommodate pedestrian flow efficiently and ensures that amenities are accessible and well-placed.

Aurora:GeoStudio®’s support for foot traffic data through the Population Dynamics® analytic offers businesses and urban planners a powerful tool for understanding and optimizing visitor behavior. By leveraging data from sensors, cameras, and mobile devices, the platform provides detailed insights into customer movements and trends. These insights enable businesses to enhance their marketing strategies, optimize store layouts, and improve operational efficiency. For urban planners, foot traffic data facilitates the design of more effective and accessible public spaces. Aurora:GeoStudio®’s advanced features empower users to make informed decisions and achieve a comprehensive understanding of foot traffic dynamics, leading to better strategic outcomes.

The global website analytics market, encompassing solutions for large enterprises and SMEs, is poised for significant growth. While the provided data lacks specific market size and CAGR figures, a reasonable estimation based on industry trends suggests a 2025 market size of approximately $15 billion, experiencing a compound annual growth rate (CAGR) of 12% from 2025 to 2033. This robust growth is fueled by several key drivers: the increasing reliance on data-driven decision-making across businesses, the escalating need for enhanced website performance optimization, and the growing adoption of sophisticated analytics tools offering deeper insights into user behavior and conversion rates. Market segmentation reveals strong demand across diverse analytics types, including product, traffic, and sales analytics. The competitive landscape is intensely dynamic, with established players like Google, SEMrush, and SimilarWeb vying for market share alongside emerging innovative companies like Owletter and TrendSource. These companies are constantly innovating to provide more comprehensive and user-friendly analytics platforms, leading to increased competition. This competitive pressure fosters innovation, but also necessitates strategic differentiation, focusing on specific niche markets or offering unique features to attract and retain customers. The market’s geographic distribution shows significant traction in North America and Europe, but emerging markets in Asia Pacific are also exhibiting substantial growth potential, driven by increasing internet penetration and digital transformation initiatives. While data security concerns and the complexity of implementing analytics tools present some restraints, the overall market outlook remains highly positive, promising considerable opportunities for market participants in the coming years.

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

Traffic Video Analysis

## Overview

Traffic Video Analysis is a dataset for object detection tasks - it contains Traffic annotations for 4,821 images.

## Getting Started

You can download this dataset for use within your own projects, or fork it into a workspace on Roboflow to create your own model.

  ## License

  This dataset is available under the [CC BY 4.0 license](https://creativecommons.org/licenses/CC BY 4.0).

In April 2024, walmart.com.mx recorded the highest bounce rate among selected online wine stores in Mexico at 60.87 percent. sams.com.mx and sears.com.mx followed closely with bounce rates exceeding 50 percent. Among the analyzed sites, mercadolibre.com.mx exhibited the lowest bounce rate for that month, coming in at under 40 percent.

Bounce rate is a marketing term used in web traffic analysis reflecting the percentage of visitors who enter the site and then leave without taking any further action like making a purchase or viewing other pages within the website ("bounce").

Competitive Analysis of Industry Rivals The market for competitive analysis is expected to grow significantly over the forecast period, driven by increasing need for businesses to understand their competitive landscape. Key players in the market include BuiltWith, WooRank, SEMrush, Google, SpyFu, Owletter, SimilarWeb, Moz, SunTec Data, and TrendSource. These companies offer a range of services to help businesses track their competitors' online performance, including website traffic, social media engagement, and search engine rankings. Some of the key trends driving the growth of the market include the increasing adoption of digital marketing by businesses, the growing importance of social media, and the increasing availability of data and analytics tools. The market is segmented by type, application, and region. In terms of type, the market is divided into product analysis, traffic analytics, sales analytics, and others. In terms of application, the market is divided into SMEs and large enterprises. In terms of region, the market is divided into North America, South America, Europe, Middle East & Africa, and Asia Pacific. The North American region is expected to dominate the market during the forecast period, due to the presence of a large number of established players in the market. The Asia Pacific region is expected to grow at the highest CAGR during the forecast period, due to the increasing adoption of digital marketing by businesses in the region. This report provides a comprehensive analysis of the industry rivals, encompassing their concentration, product insights, regional trends, and key industry developments.

More Metadata

This layer contains the geographical boundaries of the Metropolitan Washington Council of Government's Traffic Analysis Zones (TAZ) of Loudoun County, Virginia. TAZs are designed to be relatively homogeneous units with respect to population, economic, and transportation characteristics. These TAZ boundaries were delineated by Loudoun County Government and adopted by the Metropolitan Washington Council of Governments.

Market Analysis for Network Traffic Analysis Tools The global Network Traffic Analysis (NTA) Tool market is projected to reach a valuation of USD XXX million by 2033, exhibiting a CAGR of XX% during the forecast period (2025-2033). The rising need to monitor and secure network traffic, coupled with increased adoption of cloud-based and hybrid network environments, is driving the market growth. Key industry players include Cisco, ExtraHop, ManageEngine, Netreo, Noction, Packetbeat, SolarWinds, and Splunk. The NTA tool market is segmented by type (cloud-based and on-premises) and application (BFSI, healthcare, government, retail, and others). Cloud-based solutions are gaining traction due to their scalability, flexibility, and cost-effectiveness. Key market trends include the integration of artificial intelligence (AI) and machine learning (ML) for real-time threat detection and advanced analytics. However, data privacy concerns and deployment costs may pose restraints. With growing demand from various industries, the Asia Pacific region is expected to witness significant growth in the NTA tool market in the coming years.

The 2006 Second Edition TIGER/Line files are an extract of selected geographic and cartographic information from the Census TIGER database. The geographic coverage for a single TIGER/Line file is a county or statistical equivalent entity, with the coverage area based on the latest available governmental unit boundaries. The Census TIGER database represents a seamless national file with no overlaps or gaps between parts. However, each county-based TIGER/Line file is designed to stand alone as an independent data set or the files can be combined to cover the whole Nation. The 2006 Second Edition TIGER/Line files consist of line segments representing physical features and governmental and statistical boundaries. This shapefile represents the current Traffic Analysis Zones for Torrance County stored in the 2006 TIGER Second Edition dataset.

Traffic-related data collected by the Boston Transportation Department, as well as other City departments and State agencies. Various types of counts: Turning Movement Counts, Automated Traffic Recordings, Pedestrian Counts, Delay Studies, and Gap Studies.

~_Turning Movement Counts (TMC)_ present the number of motor vehicles, pedestrians, and cyclists passing through the particular intersection. Specific movements and crossings are recorded for all street approaches involved with the intersection. This data is used in traffic signal retiming programs and for signal requests. Counts are typically conducted for 2-, 4-, 11-, and 12-Hr periods.

~_Automated Traffic Recordings (ATR)_ record the volume of motor vehicles traveling along a particular road, measures of travel speeds, and approximations of the class of the vehicles (motorcycle, 2-axle, large box truck, bus, etc). This type of count is conducted only along a street link/corridor, to gather data between two intersections or points of interest. This data is used in travel studies, as well as to review concerns about street use, speeding, and capacity. Counts are typically conducted for 12- & 24-Hr periods.

~_Pedestrian Counts (PED)_ record the volume of individual persons crossing a given street, whether at an existing intersection or a mid-block crossing. This data is used to review concerns about crossing safety, as well as for access analysis for points of interest. Counts are typically conducted for 2-, 4-, 11-, and 12-Hr periods.

~_Delay Studies (DEL)_ measure the delay experienced by motor vehicles due to the effects of congestion. Counts are typically conducted for a 1-Hr period at a given intersection or point of intersecting vehicular traffic.

~_Gap Studies (GAP)_ record the number of gaps which are typically present between groups of vehicles traveling through an intersection or past a point on a street. This data is used to assess opportunities for pedestrians to cross the street and for analyses on vehicular “platooning”. Counts are typically conducted for a specific 1-Hr period at a single point of crossing.

From February to July 2024, February was the month that had the most website traffic to ebay.com. The consumer-to-consumer (C2C) e-commerce website reached a total of over 693 million visits in that month, with the majority being from mobile devices. Popularity on multiple fronts Although eBay is popular on mobile devices, monthly downloads of its mobile app have been trending in the wrong direction since peaking in June 2020 at 5.16 million. Still, in April 2023, ebay.com was the second most popular e-commerce and shopping website worldwide, accounting for more than three percent of visits to sites in this category. Big numbers declining In the second quarter of 2023, eBay’s gross merchandise volume (GMV) amounted to nearly 18.2 billion U.S. dollars. That is no small number, but is only a small increase compared to the lowest GMV recorded by the company since the first quarter of 2020 - 17.7 billion U.S. dollars in the third quarter of 2022 - and that’s not the only figure on the decline for eBay. The e-commerce platform had approximately 138 million active buyers in the second quarter of 2022, and a year later that number was down 4.3 percent to 132 million.

Analysis of ‘Traffic Prediction Dataset’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/fedesoriano/traffic-prediction-dataset on 28 January 2022.

--- Dataset description provided by original source is as follows ---

Context

Traffic congestion is rising in cities around the world. Contributing factors include expanding urban populations, aging infrastructure, inefficient and uncoordinated traffic signal timing and a lack of real-time data.

The impacts are significant. Traffic data and analytics company INRIX estimates that traffic congestion cost U.S. commuters $305 billion in 2017 due to wasted fuel, lost time and the increased cost of transporting goods through congested areas. Given the physical and financial limitations around building additional roads, cities must use new strategies and technologies to improve traffic conditions.

Content

This dataset contains 48.1k (48120) observations of the number of vehicles each hour in four different junctions: 1) DateTime 2) Juction 3) Vehicles 4) ID

About the data

The sensors on each of these junctions were collecting data at different times, hence you will see traffic data from different time periods. Some of the junctions have provided limited or sparse data requiring thoughtfulness when creating future projections.

Source

(Confidential Source) - Use only for educational purposes If you use this dataset in your research, please credit the author.

--- Original source retains full ownership of the source dataset ---

This is a dynamic traffic map service with capabilities for visualizing traffic speeds relative to free-flow speeds as well as traffic incidents which can be visualized and identified. The traffic data is updated every five minutes. Traffic speeds are displayed as a percentage of free-flow speeds, which is frequently the speed limit or how fast cars tend to travel when unencumbered by other vehicles. The streets are color coded as follows:Green (fast): 85 - 100% of free flow speedsYellow (moderate): 65 - 85%Orange (slow); 45 - 65%Red (stop and go): 0 - 45%Esri's historical, live, and predictive traffic feeds come directly from HERE (www.HERE.com). HERE collects billions of GPS and cell phone probe records per month and, where available, uses sensor and toll-tag data to augment the probe data collected. An advanced algorithm compiles the data and computes accurate speeds. Historical traffic is based on the average of observed speeds over the past three years. The live and predictive traffic data is updated every five minutes through traffic feeds. The color coded traffic map layer can be used to represent relative traffic speeds; this is a common type of a map for online services and is used to provide context for routing, navigation and field operations. The traffic map layer contains two sublayers: Traffic and Live Traffic. The Traffic sublayer (shown by default) leverages historical, live and predictive traffic data; while the Live Traffic sublayer is calculated from just the live and predictive traffic data only. A color coded traffic map image can be requested for the current time and any time in the future. A map image for a future request might be used for planning purposes. The map layer also includes dynamic traffic incidents showing the location of accidents, construction, closures and other issues that could potentially impact the flow of traffic. Traffic incidents are commonly used to provide context for routing, navigation and field operations. Incidents are not features; they cannot be exported and stored for later use or additional analysis. The service works globally and can be used to visualize traffic speeds and incidents in many countries. Check the service coverage web map to determine availability in your area of interest. In the coverage map, the countries color coded in dark green support visualizing live traffic. The support for traffic incidents can be determined by identifying a country. For detailed information on this service, including a data coverage map, visit the directions and routing documentation and ArcGIS Help.

Context

The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website.

Content

The sample dataset contains Google Analytics 360 data from the Google Merchandise Store, a real ecommerce store. The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website. It includes the following kinds of information:

Traffic source data: information about where website visitors originate. This includes data about organic traffic, paid search traffic, display traffic, etc. Content data: information about the behavior of users on the site. This includes the URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions that occur on the Google Merchandise Store website.

Fork this kernel to get started.

Acknowledgements

Data from: https://bigquery.cloud.google.com/table/bigquery-public-data:google_analytics_sample.ga_sessions_20170801

Banner Photo by Edho Pratama from Unsplash.

Inspiration

What is the total number of transactions generated per device browser in July 2017?

The real bounce rate is defined as the percentage of visits with a single pageview. What was the real bounce rate per traffic source?

What was the average number of product pageviews for users who made a purchase in July 2017?

What was the average number of product pageviews for users who did not make a purchase in July 2017?

What was the average total transactions per user that made a purchase in July 2017?

What is the average amount of money spent per session in July 2017?

What is the sequence of pages viewed?