Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

Introduction

iPhone vs Android Statistics: ​Android and iOS are the leading mobile operating systems globally, each with distinct market shares and user demographics. As of February 2025, Android holds approximately 71.75% of the global mobile operating system market, while iOS accounts for about 27.78%. In the United States, iOS has a higher adoption rate, with a market share of around 58%, compared to Android's 42%.

Customer loyalty remains strong for both platforms; Android boasts a retention rate of 91%, slightly surpassing iOS at 86%. These figures underscore the competitive landscape of the mobile operating system market, with each platform maintaining a dedicated user base and varying regional dominance.​

Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than **** of the market in 2024. Apple's share of the U.S. market has remained stable since 2018, when it accounted for around ** percent. This is reflected in all markets, with Apple's global share remaining stable year-on-year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around ** percent of the market as of **********. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for **** of the **** most-sold handsets in the United Kingdom as of ************, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. In Africa, iOS accounted for around ** percent of the mobile OS market in *************, while Android dominated with an ** percent share.

Introduction

iPhone Vs. Android Statistics: Smartphones have become the epicenter of mobile telephony for about two decades now. While there are many mobile brands to choose from, users tend to select a phone with an iPhone or Android-based platform, which are very different. While Apple is the sole provider of iOS, Android has umpteen brands ranging from budget to premium segments for users looking for a holistic comparative advantage on iPhone vs Android.

Google's Android and Apple's iOS are the major competitors in the mobile operating system market in North America. In November 2024, Android accounted for about 56 percent of the mobile OS market, while iOS accounted for around 44 percent. Just 0.2 percent of North American users were running a system other than Android or iOS

Introduction

iPhone Vs Android Statistics: The iPhone-Android rivalry has been one of the leading forces shaping the smartphone industry for over a decade. By 2024, this competition will continue influencing user preferences, market dynamics, and technological advancements.

By 2024, the rivalry between iPhone and Android continued to shape the smartphone industry through clear numerical contrasts. Android commanded roughly 70.9 percent of the global mobile OS market, while iOS held about 28 percent. In the United States, iPhone usage remained strong with approximately 57.7 percent market share, leaving Android at around 42.1 percent.

Worldwide, there were nearly 4 billion active Android users compared to roughly 1.5 billion iOS users. Apple shipped around 226 million iPhones in 2024, a 1 percent decline from the previous year, within a total smartphone shipment volume of approximately 1.22 billion units. In 2024, Android devices represented about 76 percent of smartphone shipments in Q1, with iOS at 19 percent.

This paper provides detailed iPhone vs Android statistics across various parameters such as market share, users, revenue, etc.

As of June 2024, iOS had around **** percent of the market share of mobile operating systems in the United Kingdom (UK), while Android led with roughly ** percent of the market.The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years.It seems most consumer purchase a new smartphone because their old device is out of date. In this case, it would depend on how often the smartphone manufacturers bring out with a new model to figure out how often consumer may purchase a new smartphone.

Android has consistently achieved a much higher market share than iOS in Germany, with around ** percent in June 2024, compared to around **** percent for iOS. Individually, figures have fluctuated during the observed time period for both OS. Android and iOS market leaders in Europe Android and iOS are the ******* mobile OS among European users, though other systems are used as well, such as Blackberry or Windows Phone. Recent figures confirm that a third of smartphone users are very unlikely to change brands once they have found their winner. Typically, a consumer will put in some time and effort researching smartphones before buying one, and once purchased, if satisfied, they will stick with their choice, keeping tabs on the next model. There are various reasons for ********* current domination of the mobile OS market, the more obvious ones being pricing, app selection, as well as variety and accessibility. On the phone The number of smartphone users in Germany has grown explosively during the last ten years. Back in 2009, *** million users were recorded. Fast forward to 2021 and there were **** million. Currently, ** percent of German households own a smartphone, making it the most owned electronic device in the country. In fact, household smartphone ownership eclipses TVs and laptops, as well as headphones.

This statistic represents the result of a survey on the share of individuals with iOS and Android operating systems in Norway in 2017. According to data published by Deloitte, 48 percent of Norwegian smartphone owners used an Android phone, while 42 percent used an iOS phone.

Android tops the list of the most popular smartphone operating systems in France. After being purchased by Google, Android was originally conceived for smartphones and tablets before broadening its activities to connected objects (TV sets, smartwatches) and computers. From 2016 to June 2024 Android held over 70 percent of the total market share, except during a brief drop between November 2023 and January 2024. Apple’s iOS market share peaked in December 2023 with 34.3 percent of the total share. Apple, beyond the second place While Android generally holds around 80 percent market share, Apple’s iOS generally arrives at second place. Apple managed to carve out a significant place for itself by offering high-end and high-prices products with a strong and unique design. As of 2024, two iterations of the iPhone 15 model were among the best-selling smartphone models in France. A market that holds the line The number of French smartphone users has gone through the roof in a short amount of time, so much so that the 50 million users mark should be reached by 2024. In a decade, smartphone penetration boomed from 17 percent to 87 percent, which makes them the most-used type of mobile phone, way ahead of regular mobile phones.

4G LTE Industrial Smartphone Market Outlook

The global 4G LTE industrial smartphone market size was valued at USD 2.5 billion in 2023 and is projected to reach USD 5.8 billion by 2032, growing at a compound annual growth rate (CAGR) of 9.5% during the forecast period. The growth of this market is driven by the increasing demand for rugged and durable smartphones that can withstand harsh industrial environments, coupled with the advent of advanced technologies like IoT and AI which enhance operational efficiencies in industrial settings.

The primary growth factor for the 4G LTE industrial smartphone market is the rising need for robust communication devices in industries such as manufacturing, construction, mining, and oil & gas. These sectors require smartphones that not only support high-speed data transmission but also endure extreme conditions such as dust, water exposure, high temperatures, and drops. The ability of 4G LTE industrial smartphones to operate efficiently under such conditions makes them indispensable tools for field workers and engineers, thereby driving market demand.

Additionally, the increasing integration of Internet of Things (IoT) in industrial applications has necessitated the use of reliable and high-speed communication devices. These industrial smartphones offer seamless connectivity, enabling real-time data collection and monitoring, which are crucial for predictive maintenance and decision-making processes. The implementation of IoT enhances operational efficiency, reduces downtimes, and increases productivity, thereby augmenting the demand for 4G LTE industrial smartphones.

Furthermore, advancements in artificial intelligence (AI) and machine learning (ML) technologies have spurred the adoption of smart devices in industrial environments. Industrial smartphones equipped with AI capabilities can analyze data on-the-go, providing insights and automating complex tasks. This not only reduces human error but also accelerates response times to critical issues, further propelling the market growth. The ongoing digital transformation across various industries is expected to sustain this growth trajectory in the coming years.

From a regional perspective, North America currently leads the market due to the early adoption of advanced technologies and the presence of key industry players. However, Asia Pacific is expected to witness the highest growth rate during the forecast period, driven by rapid industrialization and increasing investments in smart factory initiatives. The growing focus on enhancing communication infrastructure in these regions also contributes significantly to market expansion.

Operating System Analysis

The 4G LTE industrial smartphone market is segmented by operating system into Android, iOS, Windows, and others. Among these, the Android segment dominates the market, primarily due to its open-source nature, which allows for extensive customization and flexibility. Android-based industrial smartphones are preferred in various industries for their ability to support a wide range of applications and functionalities, such as barcode scanning, GPS tracking, and field data collection. The high adaptability of Android OS to different industrial environments contributes significantly to its market share.

iOS, while less prevalent than Android, holds a respectable share in the market due to its high security and seamless integration with other Apple devices. iOS-based industrial smartphones are often used in sectors where data security and privacy are of utmost importance. The construction and transportation industries, for instance, value iOS devices for their robust security features and consistent performance. The premium nature of iOS devices also positions them as reliable tools in critical industrial operations.

Windows OS for industrial smartphones has seen a decline in recent years due to the growing preference for Android and iOS platforms. However, it still maintains a niche market, particularly in industries that rely heavily on Microsoft’s suite of productivity and enterprise applications. The Windows operating system offers compatibility with various enterprise systems, making it a preferred choice for certain industrial applications that require integration with existing IT infrastructure.

The 'others' category encompasses operating systems like Linux and proprietary systems tailored for specific industrial needs. Though these OSes hold a smaller market share, they cater to specialized requirements in industries such as

CSV file with code smell occurrences per application. One file for iOS and one for Android. Analysis of open source applications.

This statistic represents the result of a survey on the share of individuals with iOS and Android operating systems in Denmark in 2017. According to data published by Deloitte, ** percent of Danish smartphone owners used an Android phone, while another ** percent used an iOS phone.

Apple's mobile operating system, iOS, led in the ranking of mobile operating systems in Sweden by market share. Apple accounted for nearly ** percent of the total market share, whereas Android followed with around ** percent. All other mobile operating systems each had a share of less than *** percent. Sweden’s leading operating system in general, however, is Windows with a minimal lead with its ***** percent market share over iOS which is ranked second, with ***** percent. What operating systems Swedes use?     Swedish mobile users of different ages were asked what operating system their main phone had in 2017. The younger representatives, aged between 18 and 34, tended to be more keen on iOS. In contrast, people in all age groups over **, preferred Android that year. Operational systems in Europe The market shares of mobile operating systems varied significantly between 2010 and 2020. iOS led in the ranking in 2010, followed by Blackberry, while Android and Windows Phone had less than *** percent each that year. However, Android’s market share increased drastically between 2010 and 2014, and has been having the highest market share among the mobile operating systems in Europe from 2013 onwards.

Voice & Data 3G Smartphone Market Outlook

The global market size for Voice & Data 3G Smartphones was estimated at $45 billion in 2023 and is projected to reach $60 billion by 2032, growing at a Compound Annual Growth Rate (CAGR) of 3.2% during the forecast period. This growth is driven by several factors including technological advancements, increased consumer demand for reliable and affordable smartphones, and expanding internet penetration in emerging markets.

One of the primary growth factors is the increasing penetration of internet services in developing countries. As more people gain access to the internet, the demand for smartphones capable of providing voice and data services, like 3G smartphones, has surged. Additionally, smartphone manufacturers are increasingly focusing on budget-friendly models that cater to the lower-income groups, thereby expanding the customer base. Governments around the world are also playing a crucial role by promoting digital inclusion initiatives, which further boosts the adoption of 3G smartphones.

Another significant factor contributing to the market growth is the ongoing technological advancements in smartphone manufacturing. Improvements in battery life, processing power, and camera quality have made 3G smartphones more appealing to consumers. Moreover, the integration of additional features like enhanced security measures, user-friendly interfaces, and advanced connectivity options such as Bluetooth and Wi-Fi has further amplified their attractiveness. These technological advancements are not only enhancing user experience but also encouraging replacements and upgrades, contributing to market growth.

The affordability factor cannot be overlooked either. 3G smartphones are often more affordable compared to their 4G and 5G counterparts, making them an attractive option for budget-conscious consumers. As the middle class in various regions continues to expand, the demand for cost-effective yet reliable smartphones is expected to rise. The availability of various financing options and installment plans by retailers and telecom operators also makes it easier for consumers to purchase these devices, thereby driving the market.

The evolution of the Mobile Phone Operating System has been a pivotal factor in the growth of the 3G smartphone market. Operating systems like Android and iOS have revolutionized how users interact with their devices, offering seamless integration with various applications and services. These systems provide a platform for developers to create a wide array of apps, enhancing the functionality and appeal of smartphones. As the demand for more intuitive and user-friendly interfaces grows, operating systems continue to evolve, incorporating features such as voice recognition, AI-driven assistants, and enhanced security measures. This evolution not only improves the user experience but also drives the adoption of smartphones across diverse demographics.

On the regional front, Asia Pacific is expected to dominate the Voice & Data 3G Smartphone market during the forecast period. The regionÂ’s large population base, combined with increasing disposable incomes and rapid urbanization, creates a fertile ground for market expansion. Countries like India and China are leading the charge, driven by their massive consumer bases and robust economic growth. Additionally, the presence of major smartphone manufacturers in this region ensures a steady supply of affordable and technologically advanced 3G smartphones, further supporting market growth.

Operating System Analysis

The operating system is a critical segment in the Voice & Data 3G Smartphone market, comprising Android, iOS, Windows, and others. Android holds a significant share of this market due to its open-source nature, which allows for extensive customization and a wide range of applications. The affordability and flexibility offered by Android devices make them particularly popular in emerging markets, where cost is a crucial factor. Additionally, the vast ecosystem of applications and services available on the Google Play Store enhances the user experience, making Android the operating system of choice for many consumers.

iOS, Apple's proprietary operating system, also holds a substantial market share, albeit smaller compared to Android. iOS is known for its seamless integration with other Apple products and services, providing a cohesive ecosystem that appeals to a lo

Smartphones running the Android operating system hold an ** percent share of the global market in 2019 and this is expected to increase over the forthcoming years. The mobile operating system developed by Apple (iOS) has a ** percent share of the market.

How Android became the market leader Android’s global success can in many ways be attributed to its open-source software that can be installed on all smartphone devices for free. Developed by Google, the open code provides manufacturers the freedom to choose which apps are pre-installed on their devices, and they can customize layouts to create unique experiences for users. The first commercial version of the Android software was released in 2008 and its rise to market leader was almost instant. The platform held a **** percent share of the global operating systems’ market in 2009, but this figure increased by around ** percent each year for the next three years.

The global smartphone market Annual sales of smartphones have increased to around **** billion units worldwide. They are now available to everyone and not just those with wealth. The cost of buying a smartphone has continued to fall each year, with the global average price now being around *** U.S. dollars. Fierce competition within the smartphone market could be one reason why prices are falling. Samsung (South Korea) and Apple (U.S.) have historically held large shares of global smartphone production, but Chinese brands Huawei, Xiaomi, Oppo, and Vivo are now offering alternative devices that are proving popular worldwide.

As of May 2023, approximately ** percent of all data collected by travel and mobility iOS apps were linked to the users' identity. However, only ** percent of the collected data were users to track users of apps in this category. Shopping and food delivery apps used **** percent of the collected data for tracking purposes, while AI tool apps hosted on the Apple App Store used **** percent of the collected data for tracking their users.

Mobile Phone Operating System Market Outlook

The global mobile phone operating system market size was valued at approximately USD 50 billion in 2023 and is poised to reach a staggering USD 95 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.4% during the forecast period. The market's impressive growth can be attributed to the rapid technological advancements, increasing smartphone penetration, and the ever-evolving consumer preferences for more sophisticated and user-friendly interfaces.

One of the primary growth drivers for the mobile phone operating system market is the consistent innovation and development in smartphone technology. Manufacturers are continuously introducing new features and functionalities in their operating systems to enhance user experience, thereby fueling market growth. Additionally, the integration of Artificial Intelligence (AI) and Machine Learning (ML) in mobile OS platforms has opened new avenues for personalized and efficient user interactions, further driving the adoption of advanced operating systems.

Another significant factor contributing to the market's expansion is the growing demand for high-speed internet connectivity and the subsequent rise in mobile internet users. With the advent of 5G technology, the demand for advanced mobile operating systems that can leverage faster connectivity and support more complex applications is expected to surge. This proliferation of high-speed networks is anticipated to accelerate the adoption of smartphones and tablets equipped with the latest operating systems, thereby boosting market growth.

The increasing emphasis on security and privacy in the digital age is also propelling the growth of the mobile phone operating system market. Consumers and enterprises alike are becoming more conscious of data security, leading to a higher demand for operating systems that offer robust security features. Companies are investing heavily in R&D to develop operating systems with enhanced security protocols to protect user data from cyber threats, which is expected to drive market growth further.

Linux Operating System has been a significant player in the realm of mobile phone operating systems, especially for users who prioritize open-source platforms and customization. Despite its smaller market share compared to giants like Android and iOS, Linux-based systems offer unique advantages in terms of flexibility and security. Many developers and tech enthusiasts prefer Linux for its robust architecture and the ability to modify the system to suit specific needs. This adaptability makes Linux an attractive option for niche markets and specialized applications, particularly in environments where security and privacy are paramount. As the mobile phone operating system market continues to evolve, Linux-based platforms are likely to maintain their relevance by catering to a dedicated user base that values these distinctive features.

Regionally, the Asia Pacific market is expected to exhibit the highest growth during the forecast period, driven by the large base of smartphone users in countries like China and India. The region's rapid economic development, increasing disposable incomes, and widespread internet penetration are key factors contributing to the market's expansion. Moreover, the region is home to several leading smartphone manufacturers, creating a favorable ecosystem for the growth of mobile operating systems.

Type Analysis

The mobile phone operating system market can be segmented by type into Android, iOS, Windows, and others. Android currently dominates the market, holding the largest market share due to its open-source nature and wide adoption across various smartphone manufacturers. The flexibility and customization options offered by Android make it a preferred choice for both consumers and manufacturers. Additionally, the frequent updates and large app ecosystem contribute to its popularity. The Android OS is expected to maintain its dominance throughout the forecast period due to continuous innovations and enhancements.

iOS, developed by Apple Inc., holds a significant share of the market, primarily driven by the popularity of Apple's iPhone and iPad devices. Known for its seamless integration with Apple's hardware and ecosystem, iOS offers a smooth and user-friendly experience. The high level of security and privacy features provided by iOS also attracts a large user base,

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According to a global survey of smartphone users, ** percent of Android users reported they were likely to switch to Apple's mobile operating system iOS for better functionalities. By comparison, ** percent of iOS users reported being likely to switch to Android for the same reason. Data protection was also an important factor for Android users to consider switching to the competition, while only ** percent of iOS users indicated better data protection as a factor likely to draw them to Android.