In the fourth quarter of 2024, Apple retained its majority market share in Canada, accounting for about ** percent of the country's entire smartphone market. This was a slight increase compared to the previous quarter.

We asked Canadian consumers about "Most common smartphone operating systems" and found that "IOS (Apple)" takes the top spot, while "Tizen" is at the other end of the ranking.These results are based on a representative online survey conducted in 2024 among ***** consumers in Canada. Looking to gain valuable insights about smartphone customers across the globe? Check out our

Canda Smartphone Market has valued at USD 5.80 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 1.20% through 2028.

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Market Size
Forecast Market Size
CAGR
Fastest Growing Segment
Largest Market
Key Players

In August 2024, shopping app Temu was the most-downloaded app in the Google Play Store in Canada. The app generated around ******* downloads from Android users. Google Gemini was the second-most popular app with almost ******* downloads from Canadian Android users. Social video TikTok was the third most popular app by downloads in Canada among Google Play users in the last examined period.

Percentage of smartphone users by selected smartphone use habits in a typical day.

Snapshot img

Smartphone Market Size 2025-2029

The smartphone market size is forecast to increase by USD 99.8 million, at a CAGR of 4.1% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One major factor is the increasing adoption of artificial intelligence (AI) in smartphones, enhancing user experience through features like voice recognition and facial recognition. Sensor fusion technology is another trend, enabling devices to collect and analyze data from various sensors for improved functionality and accuracy. However, ongoing trade wars are posing challenges to market growth, with tariffs and import taxes affecting smartphone sales, particularly in key markets. These trends and challenges are shaping the future of the smartphone industry.

What will be the Size of the Smartphone Market During the Forecast Period?

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The market continues to evolve, driven by advancements in telecom infrastructure and the proliferation of affordable handsets. Mobile phone users increasingly seek devices capable of leveraging 5G network technologies, with chipmakers responding by producing 5G chips for integration into mobile handsets. Android and Windows Phone operating systems dominate the market, while third-party originators challenge the status quo. Improved hardware and software capabilities enable advanced digital functions such as web browsing, music, video, gaming, and camera capability. The integration of artificial intelligence enhances user experience. Governmental assistance and the transition from feature phones to smartphones further fuel market growth. Overall, the market remains dynamic, with a focus on affordable, high-performance devices that cater to the diverse needs of consumers.

How is this Smartphone Industry segmented and which is the largest segment?

The smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Android
  IOS
  Others


Price Range

  Between USD 150-USD 800
  Greater than USD 800
  Less than USD150


Screen Size

  Greater than 6 inches
  Between 5-6 inches
  Less than 5 inches


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Technology Insights

The android segment is estimated to witness significant growth during the forecast period.

The Android operating system, provided by Alphabet Inc. (Google), is a globally popular choice for smartphones. With over 2.5 million apps available In the Google Play Store, users have access to a vast selection of applications catering to their diverse needs. Notable features of the Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers essential web services such as Google Search, Google Maps, and YouTube free of charge. The Android OS's extensive feature set has contributed to its increasing popularity among consumers worldwide.

In addition, high-speed data connectivity and integration with Internet of Things (IoT) applications further enhance its appeal. Application developers create software for various lifestyle, social media, mobile utility, and other categories, ensuring a rich and diverse app ecosystem. The Android OS is written primarily in Java and C++, with support for in-app purchases and in-app course subscriptions.

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The android segment was valued at USD 203.60 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC has experienced substantial growth, with China, Japan, India, South Korea, and Indonesia being the primary contributors to revenue generation. The expansion of urban populations and the subsequent increase in disposable income have fueled the demand for smartphones In the region. Key drivers of this market growth include the advancement of telecom infrastructure and the emergence of affordable smartphone options. Major global smartphone manufacturers have established manufacturing facilities in China, Taiwan, South Korea, Japan, and India to cater to the increasing demand.

Additionally, digital information consumption, human-computer interaction advancements, and the integrat

In February 2025, Block Blast! was the most-downloaded gaming app in the Google Play Store in Canada. The casual title generated ****** downloads from Android users. Pokémon TCG Pocket was the second-most popular gaming app title with approximately ****** downloads from Canadian users.

The Canada Tablet PC market was valued at USD 6.41 Billion and is anticipated to project robust growth.

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Market Size
Forecast Market Size
CAGR
Fastest Growing Segment
Largest Market
Key Players

In February 2025, MONOPOLY GO! was the top-grossing gaming app in the Google Play Store in Canada. The board game title generated more than *** million U.S. dollars in revenues from Android users. Last War:Survival Game was the second-most grossing gaming app title with approximately *** million U.S. dollars in revenue during that month.

In September 2022, Google LLC was the top non-gaming app publisher on Google Play in Canada with approximately **** million U.S. dollars in app revenues. Second-ranked Disney generated *** thousand U.S. dollars in Android app revenues through Google Play in the measured period.

Snapshot img

Mobile Application Market Size 2025-2029

The mobile application market size is forecast to increase by USD 2630 billion, at a CAGR of 31.1% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing penetration of smartphones and the rising number of mobile apps for Internet of Things (IoT) devices. This trend signifies a massive opportunity for businesses to engage with customers through personalized, on-demand services. However, the cost associated with mobile app development and operation poses a challenge for many organizations. To capitalize on this market, companies must effectively balance the investment in app development with the potential return on investment. The IoT sector, in particular, presents a lucrative opportunity, as the integration of mobile apps with connected devices enhances user experience and creates new revenue streams. Conversely, managing the cost of development, maintenance, and updates remains a critical challenge. To navigate this landscape, businesses must adopt efficient development methodologies, explore cost-effective solutions, and focus on delivering value-added services to their customers. In summary, the market is characterized by immense growth potential, driven by the proliferation of smartphones and IoT devices, but also presents challenges related to development costs. Companies seeking to capitalize on this market must strike a balance between investment and return, and adopt innovative strategies to deliver value to their customers.

What will be the Size of the Mobile Application Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic market activities unfolding across various sectors. Mobile app marketing strategies are constantly evolving to maximize user engagement, with social media integration and influencer marketing gaining traction. App ratings and reviews play a crucial role in shaping user perception, influencing downloads and retention rates. Native app development, utilizing languages like React Native, offers superior user experience and performance. Agile development methodologies, such as Scrum, enable quicker time-to-market and continuous improvement. Version control systems ensure seamless collaboration and effective project management. Advertising networks and mobile payment gateways facilitate monetization, while app loading speed, location services, and user authentication enhance user experience. Subscription models offer recurring revenue streams, and data security remains a top priority, with encryption, terms of service, and privacy policy playing essential roles. App development frameworks, such as those based on waterfall or agile methodologies, facilitate efficient development processes. Mobile app testing, quality assurance, and analytics provide valuable insights for continuous improvement. Cross-platform development caters to diverse user bases, while API integration and cloud integration enable seamless data exchange and scalability. App monetization strategies, including pay-per-click advertising, in-app purchases, and subscription models, adapt to evolving user preferences. Mobile app design, push notifications, and content marketing further engage users, fostering loyalty and repeat usage. Battery consumption and network usage remain ongoing concerns, necessitating optimization efforts. Security and privacy, app retention rate, and mobile app marketing are areas of continuous focus, with ongoing advancements shaping the mobile application landscape.

How is this Mobile Application Industry segmented?

The mobile application industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. PlatformAndroid marketiOS marketOthersTypeGamingMusic and entertainmentHealth and fitnessSocial networkingOthersGeographyNorth AmericaUSCanadaEuropeFranceGermanyUKMiddle East and AfricaUAEAPACChinaIndiaJapanSouth AmericaBrazilRest of World (ROW).

By Platform Insights

The android market segment is estimated to witness significant growth during the forecast period.In the dynamic world of mobile applications, the Android operating system holds a prominent position in the global market. With over 3.95 million apps available on the Google Play Store as of 2023, platforms like Google Drive and Tinder continue to top the charts. The preference for Android as a mobile app development platform is on the rise due to the widespread use of Android smartphones worldwide. This trend is further fueled by the latest Android 10 OS, as demonstrated by devices such as the OnePlus 8 Pro. Network usage and battery consumption are critical fact

We asked Canadian consumers about "Most popular smartphone brands" and found that ******* takes the top spot, while ********* is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 2,495 consumers in Canada. Looking to gain valuable insights about smartphone customers across the globe? Check out our reports about consumers of smartphone brands worldwide. These reports offer the readers a comprehensive overview of smartphone users: who they are; what they like; what they think; and how to reach them.

Snapshot img

Rugged Devices Market Size 2025-2029

The rugged devices market size is forecast to increase by USD 1.31 billion at a CAGR of 4.7% between 2024 and 2029.

The market is witnessing significant growth due to the increasing demand for data management systems in various industries. The need for real-time data access and analysis in sectors such as transportation, logistics, and field services is driving the adoption of rugged devices. Additionally, the emergence of new applications in industries like healthcare and construction is expanding the market's scope.
However, the use of consumer-grade devices in place of rugged devices poses a challenge to market growth. Despite this, the market is expected to continue its upward trajectory, fueled by advancements in technology and the growing recognition of the benefits of rugged devices in mission-critical applications. The market trends and analysis report provides a comprehensive study of these factors and more, offering valuable insights for stakeholders and industry participants.

What will be the Size of the Rugged Devices Market During the Forecast Period?

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The market encompasses a range of durable devices, including rugged smartphones and tablets, designed to withstand harsh environments and meet the unique demands of various industries. According to multiple sources, this market is experiencing significant growth due to the increasing adoption of data management solutions in sectors such as aerospace and defense, military and defense, and the utilities sector. Strategic collaborations between companies and logistics services are driving innovation, expanding customer reach, and enhancing operational efficiency.
Additionally, android-based devices are gaining popularity due to their flexibility and compatibility with machine learning and big data applications. Upcoming trends include the integration of advanced technologies such as synthetic sensors and artificial intelligence to improve data collection and analysis in warehouses and logistics operations. Untapped opportunities exist in geographic areas with extreme climates and challenging terrains, making rugged devices an essential tool for businesses seeking to optimize their operations and enhance productivity.

How is this Rugged Devices Industry segmented and which is the largest segment?

The rugged devices industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Semi-rugged
  Fully-rugged
  Ultra-rugged


Product

  Rugged mobile computers and smartphones
  Rugged tablets and notebooks
  Rugged scanners
  Rugged air quality monitors


End-user

  Industrial
  Commercial
  Military and defense
  Government


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    India
    Japan


  South America

    Brazil


  Middle East and Africa

By Type Insights

The semi-rugged segment is estimated to witness significant growth during the forecast period. The market encompasses a range of semi-rugged and fully rugged devices designed for industrial applications. These devices prioritize durability and functionality over aesthetics, catering to industries with harsh working conditions. Semi-rugged devices, a subset of rugged devices, offer enhanced hardware protection to consumer-grade devices. Features such as advanced tempered glass, shockproof casing, spill-resistant components, and protective layers make semi-ruged devices suitable for industries like hospitality, healthcare, and retail, where working conditions are less demanding. Data management is a significant market facet, with Android-based devices dominating due to their flexibility and compatibility with various applications. Strategic collaborations among market participants, such as OEMs and software providers, are crucial for market growth.

Additionally, upcoming trends include the integration of the Internet of Things, data centers, machine learning, and artificial intelligence for operational efficiency. The market is influenced by regulatory standards, such as IP ratings, RFID technology, GPS, and customer reach. Untapped opportunities lie in sectors like aerospace and defense, military and defense, utilities, power and marine, automotive, public spending, construction, and logistics and transportation.

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The semi-rugged segment was valued at USD 2.16 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends

This forecast shows the number of smartphone users in Canada from 2018 to 2024. For 2020, the number of smartphone users in Canada is estimated to reach 31.38 million.

Smartphone users in Canada – additional information Smartphones are mobile phones that have more advanced computing capabilities and connectivity than regular mobile phones. Starting with the introduction of the Apple iPhone in 2007, smartphones have risen in popularity. In 2007, around 120 million smartphones were sold worldwide. By 2014, this figure had already passed 1.2 billion. Over a third of the world’s population is projected to own a smartphone by 2017.The number of smartphone users worldwide is expected to reach 2.56 billion by 2018. In Canada, the smartphone market is an important segment of the telecommunication industry, given that the country is amongst the leaders in regards to the share of mobile phone subscribers who use smartphones. The smartphone penetration rate is expected to increase in the next few years, and reach about 65 percent of mobile users by 2017. Apart from the basic features of smartphones such as making phone calls and sending text messages, Canadians use their smartphones for a range of activities. They use their devices primarily to take photos and videos, check the time and weather. Canadians also check emails, search the web and visit social networks on their smartphones on a weekly basis. When they are on the go, many Canadian smartphone users look up directions or search for a new restaurant on their mobile devices.

Access North America Android TV Box Industry Overview which includes North America country analysis of (United States, Canada, Mexico), market split by Type, Application, Distribution Channel

In September 2022, WhatsApp Messenger was the leading mobile social media app in the Google Play Store in Canada, with over *** thousand downloads. Social media app Snapchat ranked second, with almost *** thousand downloads in the examined period to Google Play users' devices in Canada.

As per Fact.MR’s latest research report, the global fitness application market is estimated to reach US$ 1.97 billion in 2024. Worldwide demand for fitness applications is forecasted to rise at a CAGR of 18.6% and climb to a market value of US$ 10.84 billion by the end of 2034.

Report Attribute	Detail
Fitness Application Market Size (2024E)	US$ 1.97 Billion
Forecasted Market Value (2034F)	US$ 10.84 Billion
Global Market Growth Rate (2024 to 2034)	18.6% CAGR
Market Share of Smartphone-based Apps (2034F)	75%
East Asia Market Share (2034F)	26%
Canada Market Growth Rate (2024 to 2034)	18.4% CAGR
Key Companies Profiled	Fitbit Inc.; Aaptiv; Under Armour, Inc.; Adidas; Noom; Appinventiv; Nike; Applico; MyFitnessPal Inc.; Appster; FitnessKeeper; Azumio, Inc.

Country-wise Insights

Attribute	United States
Market Value (2024E)	US$ 289.2 Million
Growth Rate (2024 to 2034)	18.3% CAGR
Projected Value (2034F)	US$ 1.56 Billion

Attribute	China
Market Value (2024E)	US$ 226.3 Million
Growth Rate (2024 to 2034)	19.5% CAGR
Projected Value (2034F)	US$ 1.34 Billion

Attribute	Japan
Market Value (2024E)	US$ 133.7 Million
Growth Rate (2024 to 2034)	20% CAGR
Projected Value (2034F)	US$ 828.8 Million

Category-wise Insights

Attribute	Android
Segment Value (2024E)	US$ 1.4 Billion
Growth Rate (2024 to 2034)	17.7% CAGR
Projected Value (2034F)	US$ 7.16 Billion

Attribute	Smartphones
Segment Value (2024E)	US$ 1.61 Billion
Growth Rate (2024 to 2034)	17.5% CAGR
Projected Value (2034F)	US$ 8.13 Billion

In January 2025, Azur Games was the most popular gaming app publisher in the Google Play Store in Canada with over ******* gaming app downloads. Second-ranked SayGames generated more than ******* gaming app downloads to Canadian Android devices.

Snapshot img

Recipe Apps Market Size 2025-2029

The recipe apps market size is forecast to increase by USD 436.9 million, at a CAGR of 11.6% between 2024 and 2029.

The market continues to evolve, driven by the increasing adoption of fast-paced lifestyles and changing dietary habits that have led more consumers to cook at home. This trend is reflected in the growing number of downloads and active users of recipe apps. According to recent data, the market has seen a significant increase in usage, with over 2.5 billion app downloads and 1 billion monthly active users worldwide. Moreover, the convenience and accessibility offered by recipe apps have made them an essential tool for households and food enthusiasts. These apps provide users with a vast array of options, from simple meal plans to complex culinary creations.
They also offer features such as personalized meal recommendations, grocery lists, and step-by-step instructions, making cooking an enjoyable and hassle-free experience. However, the market is not without its challenges. With the rise in popularity comes an increased threat of cyber-attacks. As more users rely on these apps for their daily meal planning, securing user data and protecting privacy becomes a top priority. Additionally, the market is highly competitive, with numerous players vying for market share. To stay competitive, companies must continuously innovate and offer unique features that differentiate their apps from the competition. Despite these challenges, the market is poised for continued growth.
The increasing trend towards healthier eating and the convenience offered by these apps make them an indispensable tool for many consumers. As such, businesses in the AI in food industries should closely monitor market trends and adapt to the evolving landscape to remain competitive.

Major Market Trends & Insights

North America dominated the market and accounted for a 30% during the forecast period.
By the Product Type, the Free sub-segment was valued at USD 330.30 million in 2023
By the End-user, the Android sub-segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 126.48 million
Future Opportunities: USD 436.9 million 
CAGR : 11.6%
North America: Largest market in 2023

What will be the Size of the Recipe Apps Market during the forecast period?

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The market represents a dynamic and evolving sector in the digital food industry. According to recent market research, the adoption of recipe apps has experienced a significant surge, with a 21.7% increase in user engagement over the past year. This growth is driven by the convenience and accessibility these apps offer, enabling users to manage their recipe metadata, search for visual content, and discover personalized recommendations. One of the most notable aspects of the market is the continuous integration of advanced features. For instance, some apps now offer recipe content moderation, user profile management, and in-app purchase systems.
Others provide recipe import/export, recipe printing, and nutritional facts display. Furthermore, recipe recommendation engines have become increasingly sophisticated, utilizing advanced algorithms to suggest recipes based on user preferences and dietary requirements. Another key trend in the market is the integration of various features to enhance the user experience. For example, some apps offer recipe analytics dashboards, recipe scheduling features, and smart shopping lists. Additionally, recipe translation features, recipe search optimization, and recipe API integration cater to a global user base. Database management systems and recipe localization ensure that users can access a vast and diverse range of recipes from around the world.
Moreover, the future growth prospects of the market are promising. According to industry reports, the market is projected to expand by 18.3% within the next five years. This growth is attributed to the increasing popularity of mobile devices, the rising demand for personalized and convenient food solutions, and the continuous innovation in recipe app features. A comparison of the market's current and future growth rates reveals a steady upward trend. In the past year, the adoption of recipe apps grew by 21.7%, while the industry is projected to expand by 18.3% over the next five years.
This demonstrates a consistent and robust growth trajectory for the market. In conclusion, the market is a dynamic and evolving sector that offers a range of features designed to make meal planning and preparation more convenient and personalized. With increasing user engagement and promising growth prospects, the market is poised for continued innovation and expansion.

How is this Recipe Apps Industry segmented?

The recipe apps industry research report provides comprehensive data (regi

In 2022, Android users in Canada spent approximately ** percent more time per month engaging with social video app TikTok than in 2021. By comparison, YouTube saw a growth of around **** percent year-over-year in engagement from Android users in the country. Facebook Messenger saw users in Canada spending approximately **** percent less time on the app, while Facebook registered an increase in time spent of approximately *** percent on its main platform's app.