In January 2025, Android 14 held the top spot with a market share of just around ** percent, followed by Android 13 at nearly ** percent, and Android 12 with about ** percent. The newly released Android 15 accounted for just above ***** percent. Android dominates the global market Released in 2007, Android’s adaptability and versatility quickly attracted the support of major smartphone manufacturers like Sony, Samsung, and HTC, who designed phones specifically for the Android system. This strategic alliance and competitive pricing propelled Android to become the most used smartphone operating system since 2011. By 2023, it dominated over ** percent of the entire mobile OS market worldwide, outpacing its biggest competitor, Apple. In addition to its global dominance, Android led the European mobile OS market in 2023 with a share of nearly ** percent. Android Apps and the Google Play Store The world’s largest app store, the Google Play Store, bolsters the popularity of Android devices, which boasted nearly *** million apps ready for download as of *********. During this time, the most downloaded Android apps were Meta’s Instagram, Facebook, and WhatsApp. Meanwhile, the streaming services apps Disney+ and HBO Max were the top revenue-generating Android apps, raking in over ** million and ** million U.S. dollars, respectively, in *********.

As of August 2024, the Android 14 operating system (OS) dominated the Android space over the Android 13 and 12 versions, holding a share of over ** percent of all mobile Android devices in the United States. Android 13 held around ** percent and Android 12 ranked third with approximately ** percent market share.

Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

In the first quarter of 2024, smartphones running on version **** version of the Android OS accounted for ***** percent of all web traffic generated by Android OS smartphones in South America, making the version the most popular in the region. Globally, the same version ranked first in ***********, with a share of approximately ***** percent.

As of September 2024, Android 13 was the most popular mobile Android version, holding roughly 30 percent of the market. Android 14 followed, occupying around 18 percent of the market. Android 12's market share decreased from 22 to 16.5 percent of the market.

As of Q1 2025, Android ** ran on over ** percent of all tablet Android devices worldwide, increasing from just under **** percent in Q1 2024. In the same period, tablets running Android ** decreased from over nearly ** percent to slightly over ** percent.

Introduction

iPhone vs Android Statistics: ​Android and iOS are the leading mobile operating systems globally, each with distinct market shares and user demographics. As of February 2025, Android holds approximately 71.75% of the global mobile operating system market, while iOS accounts for about 27.78%. In the United States, iOS has a higher adoption rate, with a market share of around 58%, compared to Android's 42%.

Customer loyalty remains strong for both platforms; Android boasts a retention rate of 91%, slightly surpassing iOS at 86%. These figures underscore the competitive landscape of the mobile operating system market, with each platform maintaining a dedicated user base and varying regional dominance.​

Introduction

Android Phone Statistics: This study offers a thorough analysis of the market for Android phones in 2023 and 2024, emphasizing important trends, advancements in the industry, and consumer behavior. With a 71.74% market share as of 2024, Android phones continue to rule the worldwide smartphone scene, according to data. By 2023, there will be over 3.3 billion Android OS users globally, demonstrating the platform's unmatched impact on the mobile industry.

Furthermore, market share data for Android phones shows that Samsung has the largest part of the market at 34%, with notable growth being driven by innovations such as 5G and foldable handsets. This statistic explores these numbers in depth, providing a thorough analysis of the elements influencing the Android ecosystem at this time.

Global Mobile Operating System market size 2025 was XX Million. Mobile Operating System Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Introduction

iPhone Vs Android Statistics: The iPhone-Android rivalry has been one of the leading forces shaping the smartphone industry for over a decade. By 2024, this competition will continue influencing user preferences, market dynamics, and technological advancements.

By 2024, the rivalry between iPhone and Android continued to shape the smartphone industry through clear numerical contrasts. Android commanded roughly 70.9 percent of the global mobile OS market, while iOS held about 28 percent. In the United States, iPhone usage remained strong with approximately 57.7 percent market share, leaving Android at around 42.1 percent.

Worldwide, there were nearly 4 billion active Android users compared to roughly 1.5 billion iOS users. Apple shipped around 226 million iPhones in 2024, a 1 percent decline from the previous year, within a total smartphone shipment volume of approximately 1.22 billion units. In 2024, Android devices represented about 76 percent of smartphone shipments in Q1, with iOS at 19 percent.

This paper provides detailed iPhone vs Android statistics across various parameters such as market share, users, revenue, etc.

Introduction

iPhone Vs. Android Statistics: Smartphones have become the epicenter of mobile telephony for about two decades now. While there are many mobile brands to choose from, users tend to select a phone with an iPhone or Android-based platform, which are very different. While Apple is the sole provider of iOS, Android has umpteen brands ranging from budget to premium segments for users looking for a holistic comparative advantage on iPhone vs Android.

Pie 9.0 was the most popular version of Android operating system as of April 2020, with a market share of 31.3 percent. Despite being released in the fall of 2015, Marshmallow 6.0 was still the second most widely used version of Android’s operating system on smartphone devices as of then. Developers Google previously named its Android versions after items of confectionery, but in a break from tradition the latest release in September 2019 is simply called Android 10, which had a share of 8.3 percent seven months after its release.

Google took the Android distribution chart off of the web in 2020. For more updated Android version data please this other statistic based on StatCounter data.

Why are older Android versions still being used?

It is considered good practice to install the latest version of software on to your smartphone for security reasons, but Android updates vary by device, manufacturer, and mobile carrier. It is also true that older devices cannot always run newer Android versions. Around 60 percent of Android devices are running a mobile operating system that is over two years old. In comparison, 81 percent of iPhone devices are running on the latest version of iOS.

Unlocking the code to Android’s success

Android is the mobile operating systems’ market leader worldwide. Since its initial unveiling in 2007, the platform has pursued a commitment to openness – its source code is freely available which allows smartphone manufacturers to install the software without having to pay a license. This reduction in costs allows vendors to make their devices cheaper than the competition. The average selling price of an Android smartphone worldwide was around 200 U.S. dollars in 2018 – more than 400 U.S. dollars cheaper than an iPhone.

Between February 2016 and October 2024, the market share of Apple’s mobile operating system iOS has fluctuated. This is part of a larger trend: iOS’ market share has been in decline since 2012, when it peaked at 45 percent before Android took over. Apple’s main competitor In terms of the number of devices, Android was the undisputed market leader: its market share grew steadily in Italy, reaching almost 75 percent in 2019. However, Apple ruled in terms of app sales: its revenues from global app sales were almost twice as large as those of Android. On the Apple App Store, around 58.6 thousand apps cost less than a U.S. dollar. Android’s predominance Android’s predominance in the country was closely tied to the prevalence of Samsung and Huawei smartphones in Italy. Since Google decided to terminate Huawei’s Android license in May 2019, Huawei announced the launch of its operating system, Harmony. The open-source version of Android, however, will still be available for Huawei smartphone users. Being unlikely that the new operating system will take off outside of China, Android seems well-positioned to continue to lead the Italian market.

Global Mobile market size 2025 is $818.2 Billion whereas according out published study it will reach to $1187.74 Billion by 2033. Mobile market will be growing at a CAGR of 4.769% during 2025 to 2033.

Between 2018 and 2024, Android has been the leading mobile operating system in Italy, followed by Apple. In the fourth quarter of 2024, iPadOS 17.6 was the most popular iPadOS version in the country, occupying over ** percent of the market.

Global Mobile Phones market size 2025 was XX Million. Mobile Phones Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Of all the smartphones with the Android operating system in Italy, Android 13 was the most popular, with a share of around **** percent in the second quarter of 2024. The newer Android 14 has been rapidly gaining market share since its launch in 2023, occupying a share of roughly **** percent in that same quarter. Overall, Android OS has a market share of around ** percent in the mobile OS market in Italy.

Malawi Internet Usage: Browser Market Share: Gaming Console: Android data was reported at 0.000 % in 24 Apr 2025. This stayed constant from the previous number of 0.000 % for 23 Apr 2025. Malawi Internet Usage: Browser Market Share: Gaming Console: Android data is updated daily, averaging 0.000 % from Oct 2024 (Median) to 24 Apr 2025, with 195 observations. The data reached an all-time high of 100.000 % in 15 Jan 2025 and a record low of 0.000 % in 24 Apr 2025. Malawi Internet Usage: Browser Market Share: Gaming Console: Android data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Malawi – Table MW.SC.IU: Internet Usage: Browser Market Share.

Global Mobile App Stores market size 2025 was XX Million. Mobile App Stores Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Lesotho Internet Usage: Browser Market Share: Gaming Console: Android data was reported at 0.000 % in 12 Feb 2025. This stayed constant from the previous number of 0.000 % for 11 Feb 2025. Lesotho Internet Usage: Browser Market Share: Gaming Console: Android data is updated daily, averaging 0.000 % from Jul 2024 (Median) to 12 Feb 2025, with 199 observations. The data reached an all-time high of 100.000 % in 05 Nov 2024 and a record low of 0.000 % in 12 Feb 2025. Lesotho Internet Usage: Browser Market Share: Gaming Console: Android data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Lesotho – Table LS.SC.IU: Internet Usage: Browser Market Share.