Android maintained its position as the leading mobile operating system worldwide in the third quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

As of January 2025, Google's Android accounted for over ** percent of the mobile operating system market in the United Kingdom (UK), an increase from ***** percent during the same month in the previous year.

The statistic shows the market share of the Android operating system of smartphone sales worldwide from 2011 to 2018. In the fourth quarter of 2018, Android's market share was **** percent. Android OS - additional information In 2003, when the smartphone market was still in its early development stages, Android. Inc. was founded in Palo Alto, California, with the initial intention of creating an operating system for digital cameras. Two years later, the company was acquired by Google, confirming rumors of the tech giant’s plans to enter the mobile phone market. The first Android operating system was introduced in 2007, with the goal to compete with the then-leading smartphone operating system Symbian. Android accomplished this goal by 2011, when it became the leader of the global smartphone OS market, with about ** percent of the share, while Symbian fell to third place and was pushed out of the market by 2013. As Symbian faded out of the market, Apple became Android’s main competitor on the mobile operating system market. However, Android has been the main player in the market since 2012, and is forecast to maintain this leadership in the coming years. In the first quarter of 2016, about ** percent of smartphones sold to end users used Android as its operating system. Android is expected to maintain its smartphone market share of about ** percent up to 2020, while Apple’s iOS is projected to account for ** percent. One of the main reasons for Android’s popularity is its strong collaboration with smartphone manufacturers, such as Sony, Samsung and HTC, while the iOS is limited to operating on Apple devices. Upon its success in the smartphone market, Android has expanded its operating system to tablets. Android had a slow start in this market, mainly due to the lack of quality applications for Android tablets. However, Android managed to overcome this issue and establish itself as the leading tablet operating system in 2012. Android is now the most used operating system for tablets worldwide, with a ** percent share of the global market in 2015.

This dataset offers a historical perspective on the evolution of the mobile operating system market over time. By tracking the market share of each OS, it provides insights into consumer preferences, technological advancements, and the competitive landscape within the mobile industry.

For data scientists and analysts, this is valuable for conducting trend analysis, forecasting future market dynamics, and understanding the factors driving changes in OS popularity. It can be used to:

• Analyze trends in mobile OS adoption and decline over time.
• Forecast future shifts in the mobile OS market.
• Assess the impact of new OS releases, features, or other market entrants on existing OS market shares.
• Compare the growth rates of different operating systems.

Several analyses can be conducted, including:

• Identify which operating systems have gained or lost market share over time and the rate of these changes.
• Determine periods during which certain operating systems dominated the market and analyze the causes behind such dominance.
• Compare the year-over-year growth rates of different operating systems to identify which ones are gaining momentum.
• Use historical data to forecast future trends in the mobile OS market.

Introduction

iPhone vs Android Statistics: ​Android and iOS are the leading mobile operating systems globally, each with distinct market shares and user demographics. As of February 2025, Android holds approximately 71.75% of the global mobile operating system market, while iOS accounts for about 27.78%. In the United States, iOS has a higher adoption rate, with a market share of around 58%, compared to Android's 42%.

Customer loyalty remains strong for both platforms; Android boasts a retention rate of 91%, slightly surpassing iOS at 86%. These figures underscore the competitive landscape of the mobile operating system market, with each platform maintaining a dedicated user base and varying regional dominance.​

iOS and Android, Apple's and Google's respective operating systems, were the mobile OS market leaders in the United States in recent years, making up almost 100 percent of the market. The market share of both iOS and Android has remained relatively constant over the past 12 months at or around ** percent and ** percent, respectively.

As of September 2025, iOS had around **** percent of the market share of mobile operating systems in the United Kingdom (UK), while Android led with roughly ** percent of the market.The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years.It seems most consumer purchase a new smartphone because their old device is out of date. In this case, it would depend on how often the smartphone manufacturers bring out with a new model to figure out how often consumer may purchase a new smartphone.

Android was the unquestioned leader of the mobile operating system (mobile OS) market in 2018, with ** percent of all devices sold running the Android system. Mobile OS ecosystem Smartphone operating systems, often referred to as smartphone OS, are operating systems that operate smartphones, PDAs, tablets and other mobile devices. An operating system allows these devices to run applications and programs, therefore, bringing advanced functions to mobile devices that were previously restricted to desktop computers. The now-discontinued OS Symbian was the first popular smartphone operating system in the world. With the launch of Ericsson‘s R380 in 2000, Symbian became the first modern mobile OS on a smartphone. By 2009, Symbian accounted for nearly half of the global smartphone operating systems market, while RIM/Blackberry, also a pioneer in this market, held around ** percent of the share. Despite the early start, both Symbian and RIM have been almost driven out of the market as new operating systems were released. Apple introduced its first iPhone model to the consumer market in 2007, revolutionizing the market. Prior to the launch of Apple’s iPhone in 2007, smartphones were a rather niche product and had not yet attained mass appeal. As of 2020, Apple's iPhone held the third largest smartphone market share. Since 2011, Apple’s iOS market share has varied between ** and ** percent.

The Stock Trading App Market is estimated to be valued at USD 23.9 billion in 2025 and is projected to reach USD 161.8 billion by 2035, registering a compound annual growth rate (CAGR) of 21.1% over the forecast period.

Introduction

iPhone vs Android User Statistics: Smartphones are now probably most closely associated with a person, which makes them important in the life of a person. Most competition is between the two types of smartphones known as the iPhone and Android. Both of these contraptions have a loyal clientele. The different mobile platforms include their features, demographics, and market shares, which show quite interesting trends.

The following paper presents iPhone and Android users statistics from around 2024. It includes the preferences of markets, as well as worldwide trends and, most interestingly, spending behaviors.

Android was the leading mobile operating system (OS) in the United Kingdom in 2024 with a market share of around ** percent. Apple's iOS was a close second at around **** percent, having been the market leader in 2023. As with many other markets across the globe, no other mobile operating system has come close to challenging either iOS or Android in recent years.

Global Mobile Operating System market size 2025 was XX Million. Mobile Operating System Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than **** of the market in 2024. Apple's share of the U.S. market has remained stable since 2018, when it accounted for around ** percent. This is reflected in all markets, with Apple's global share remaining stable year-on-year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around ** percent of the market as of **********. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for **** of the **** most-sold handsets in the United Kingdom as of ************, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. In Africa, iOS accounted for around ** percent of the mobile OS market in *************, while Android dominated with an ** percent share.

Apple’s iOS is the leading operating system for tablets in the United States, with a market share of 56.36 percent as of January 2025. Its closest competitor, Google's Android, has a smaller, yet growing, market presence, with a nearly 43.5 percent share of the market, down from around 42.27 percent in the same month in 2024. iOS and Android: A duet In line with the United States, Apple’s iOS operating system also dominates the tablet market in the United Kingdom with a 59.2 percent market share in 2023, leaving Google’s Android with round around 40.7 percent of the market. However, on a global scale, Google’s Android was the leading operating system for tablets until the third quarter of 2023, when iOS's market share globally overtook that of Google's with around 54.8 percent share of the tablet OS market. The Apple iPad Introduced to the consumer market in 2010, the Apple iPad has become a household name in the tablet industry. The iPad has dramatically changed the tablet market not only in terms of technology but also consumer expectations. Since its initial release, Apple has progressed through 10 generations of iPad hardware, shipping almost 15 million units worldwide in the third quarter of 2022 alone.

Discover the latest trends in the $570 billion global smartphone market. This comprehensive analysis reveals a 2.1% CAGR, key drivers, regional breakdowns (North America, Europe, Asia Pacific), and the impact of leading brands like Apple, Samsung, and Xiaomi. Learn about market segmentation and future growth projections to 2033.

Malawi Internet Usage: Browser Market Share: Gaming Console: Android data was reported at 0.000 % in 24 Apr 2025. This stayed constant from the previous number of 0.000 % for 23 Apr 2025. Malawi Internet Usage: Browser Market Share: Gaming Console: Android data is updated daily, averaging 0.000 % from Oct 2024 (Median) to 24 Apr 2025, with 195 observations. The data reached an all-time high of 100.000 % in 15 Jan 2025 and a record low of 0.000 % in 24 Apr 2025. Malawi Internet Usage: Browser Market Share: Gaming Console: Android data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Malawi – Table MW.SC.IU: Internet Usage: Browser Market Share.

Since 2012, Google's Android has been the leading mobile operating system in Russia. In 2024, this mobile OS held a 72-percent share of the market in Russia, followed by iOS with a share of approximately 27.9 percent. Symbian was a dominant player on the smartphone OS market until 2012. Smartphone ownership in Russia Russia is one of the most populous countries in the world, with more than 144 million inhabitants as of 2024. Almost 97 percent of Russians owned a smartphone in the third quarter of 2023, as compared to a nearly 26-percent ownership rate of tablets. Many Russians had more than one mobile phone. Android popularity worldwide Android was one of the most popular smartphone operating systems, not only in Russia but around the world. It occupied a market share of 39 percent in the United States, ranking second after Apple iOS, in February 2024 and almost 60 percent in Germany in 2023.

Global Mobile App Stores market size 2025 was XX Million. Mobile App Stores Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The Middle East and Africa Smartphones Market Report is Segmented by Operating System (Android, IOS, and More), Price Range (Ultra-Premium Above USD 800, Premium USD 600-799, Mid-Range USD 300-599, and More), Distribution Channel (Online Retail, Carrier/Operator Stores, and More), Technology (5G, 4G/LTE, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Lesotho Internet Usage: Browser Market Share: Gaming Console: Android data was reported at 0.000 % in 12 Feb 2025. This stayed constant from the previous number of 0.000 % for 11 Feb 2025. Lesotho Internet Usage: Browser Market Share: Gaming Console: Android data is updated daily, averaging 0.000 % from Jul 2024 (Median) to 12 Feb 2025, with 199 observations. The data reached an all-time high of 100.000 % in 05 Nov 2024 and a record low of 0.000 % in 12 Feb 2025. Lesotho Internet Usage: Browser Market Share: Gaming Console: Android data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Lesotho – Table LS.SC.IU: Internet Usage: Browser Market Share.