As of August 2024, the Android 14 operating system (OS) dominated the Android space over the Android 13 and 12 versions, holding a share of over ** percent of all mobile Android devices in the United States. Android 13 held around ** percent and Android 12 ranked third with approximately ** percent market share.

Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

In the first quarter of 2024, smartphones running on version **** version of the Android OS accounted for ***** percent of all web traffic generated by Android OS smartphones in South America, making the version the most popular in the region. Globally, the same version ranked first in ***********, with a share of approximately ***** percent.

Android Key StatisticsAndroid OverviewAndroid Version Market ShareAndroid Vendor Market ShareAndroid vs iOS Market ShareAndroid UsersAndroid ShipmentsAndroid is the most popular operating system in...

In 2024, the Android operating system version **** had the largest market share with approximately **** percent amongst all mobile Android devices in the United Kingdom. The ** version held around ** percent of the Android mobile market in the UK in that year.

Pie 9.0 was the most popular version of Android operating system as of April 2020, with a market share of 31.3 percent. Despite being released in the fall of 2015, Marshmallow 6.0 was still the second most widely used version of Android’s operating system on smartphone devices as of then. Developers Google previously named its Android versions after items of confectionery, but in a break from tradition the latest release in September 2019 is simply called Android 10, which had a share of 8.3 percent seven months after its release.

Google took the Android distribution chart off of the web in 2020. For more updated Android version data please this other statistic based on StatCounter data.

Why are older Android versions still being used?

It is considered good practice to install the latest version of software on to your smartphone for security reasons, but Android updates vary by device, manufacturer, and mobile carrier. It is also true that older devices cannot always run newer Android versions. Around 60 percent of Android devices are running a mobile operating system that is over two years old. In comparison, 81 percent of iPhone devices are running on the latest version of iOS.

Unlocking the code to Android’s success

Android is the mobile operating systems’ market leader worldwide. Since its initial unveiling in 2007, the platform has pursued a commitment to openness – its source code is freely available which allows smartphone manufacturers to install the software without having to pay a license. This reduction in costs allows vendors to make their devices cheaper than the competition. The average selling price of an Android smartphone worldwide was around 200 U.S. dollars in 2018 – more than 400 U.S. dollars cheaper than an iPhone.

In January 2025, Android 14 held the top spot with a market share of just around ** percent, followed by Android 13 at nearly ** percent, and Android 12 with about ** percent. The newly released Android 15 accounted for just above ***** percent. Android dominates the global market Released in 2007, Android’s adaptability and versatility quickly attracted the support of major smartphone manufacturers like Sony, Samsung, and HTC, who designed phones specifically for the Android system. This strategic alliance and competitive pricing propelled Android to become the most used smartphone operating system since 2011. By 2023, it dominated over ** percent of the entire mobile OS market worldwide, outpacing its biggest competitor, Apple. In addition to its global dominance, Android led the European mobile OS market in 2023 with a share of nearly ** percent. Android Apps and the Google Play Store The world’s largest app store, the Google Play Store, bolsters the popularity of Android devices, which boasted nearly *** million apps ready for download as of *********. During this time, the most downloaded Android apps were Meta’s Instagram, Facebook, and WhatsApp. Meanwhile, the streaming services apps Disney+ and HBO Max were the top revenue-generating Android apps, raking in over ** million and ** million U.S. dollars, respectively, in *********.

Introduction

Android Phone Statistics: This study offers a thorough analysis of the market for Android phones in 2023 and 2024, emphasizing important trends, advancements in the industry, and consumer behavior. With a 71.74% market share as of 2024, Android phones continue to rule the worldwide smartphone scene, according to data. By 2023, there will be over 3.3 billion Android OS users globally, demonstrating the platform's unmatched impact on the mobile industry.

Furthermore, market share data for Android phones shows that Samsung has the largest part of the market at 34%, with notable growth being driven by innovations such as 5G and foldable handsets. This statistic explores these numbers in depth, providing a thorough analysis of the elements influencing the Android ecosystem at this time.

In March 2024, devices running on ** version of the Android OS accounted for nearly ** percent of all web traffic generated by Android OS devices in Mexico, making the version the most popular in the country. It was followed by the ** version of Android OS, totaling a market share worth over ** percent.

Introduction

iPhone Vs. Android Statistics: Smartphones have become the epicenter of mobile telephony for about two decades now. While there are many mobile brands to choose from, users tend to select a phone with an iPhone or Android-based platform, which are very different. While Apple is the sole provider of iOS, Android has umpteen brands ranging from budget to premium segments for users looking for a holistic comparative advantage on iPhone vs Android.

The global mobile operating system (OS) market is a dynamic landscape characterized by intense competition and continuous innovation. While precise market size figures for 2025 are not provided, considering a plausible CAGR of 5-7% (a reasonable estimate given historical growth and anticipated technological advancements), and assuming a 2024 market size in the range of $40-50 billion, the 2025 market size could be estimated between $42 billion and $53.5 billion. This growth is fueled by the ever-increasing penetration of smartphones and tablets globally, particularly in developing economies with burgeoning internet access. Key drivers include the demand for advanced features, improved security protocols, and seamless user experiences. Emerging trends like foldable phones, 5G integration, and the rise of the Internet of Things (IoT) further contribute to the market's expansion. However, restraints include market saturation in developed regions, intensifying competition amongst established players, and the increasing complexity of OS development and maintenance. The market is segmented by application (smartphone, tablet, other) and type (Android, iOS, others), with Android and iOS dominating the landscape. These two operating systems represent a significant proportion of the market share, leaving smaller players to carve out niches or focus on specific applications. The competitive landscape is dominated by major players like Google (Android), Apple (iOS), and Microsoft, while other companies such as Blackberry and Nokia have smaller market shares. Regional variations in market growth are expected, with Asia Pacific and North America anticipated to lead in terms of market size and growth rate. The predicted continued expansion of the mobile OS market necessitates ongoing adaptation to technological advancements, maintaining competitive pricing, and addressing evolving consumer needs. Successful strategies will depend on a combination of technological innovation, strategic partnerships, and robust marketing efforts targeted at specific demographics. Furthermore, the ability to leverage data analytics and enhance user privacy will play a crucial role in shaping the competitive landscape and determining market leadership in the coming years.

Introduction

iPhone Vs Android Statistics: The iPhone-Android rivalry has been one of the leading forces shaping the smartphone industry for over a decade. By 2024, this competition will continue influencing user preferences, market dynamics, and technological advancements.

By 2024, the rivalry between iPhone and Android continued to shape the smartphone industry through clear numerical contrasts. Android commanded roughly 70.9 percent of the global mobile OS market, while iOS held about 28 percent. In the United States, iPhone usage remained strong with approximately 57.7 percent market share, leaving Android at around 42.1 percent.

Worldwide, there were nearly 4 billion active Android users compared to roughly 1.5 billion iOS users. Apple shipped around 226 million iPhones in 2024, a 1 percent decline from the previous year, within a total smartphone shipment volume of approximately 1.22 billion units. In 2024, Android devices represented about 76 percent of smartphone shipments in Q1, with iOS at 19 percent.

This paper provides detailed iPhone vs Android statistics across various parameters such as market share, users, revenue, etc.

Of all the smartphones with the Android operating system in Italy, Android 13 was the most popular, with a share of around **** percent in the second quarter of 2024. The newer Android 14 has been rapidly gaining market share since its launch in 2023, occupying a share of roughly **** percent in that same quarter. Overall, Android OS has a market share of around ** percent in the mobile OS market in Italy.

Mobile Phone Operating System Market Outlook

The global mobile phone operating system market size was valued at approximately USD 50 billion in 2023 and is poised to reach a staggering USD 95 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.4% during the forecast period. The market's impressive growth can be attributed to the rapid technological advancements, increasing smartphone penetration, and the ever-evolving consumer preferences for more sophisticated and user-friendly interfaces.

One of the primary growth drivers for the mobile phone operating system market is the consistent innovation and development in smartphone technology. Manufacturers are continuously introducing new features and functionalities in their operating systems to enhance user experience, thereby fueling market growth. Additionally, the integration of Artificial Intelligence (AI) and Machine Learning (ML) in mobile OS platforms has opened new avenues for personalized and efficient user interactions, further driving the adoption of advanced operating systems.

Another significant factor contributing to the market's expansion is the growing demand for high-speed internet connectivity and the subsequent rise in mobile internet users. With the advent of 5G technology, the demand for advanced mobile operating systems that can leverage faster connectivity and support more complex applications is expected to surge. This proliferation of high-speed networks is anticipated to accelerate the adoption of smartphones and tablets equipped with the latest operating systems, thereby boosting market growth.

The increasing emphasis on security and privacy in the digital age is also propelling the growth of the mobile phone operating system market. Consumers and enterprises alike are becoming more conscious of data security, leading to a higher demand for operating systems that offer robust security features. Companies are investing heavily in R&D to develop operating systems with enhanced security protocols to protect user data from cyber threats, which is expected to drive market growth further.

Linux Operating System has been a significant player in the realm of mobile phone operating systems, especially for users who prioritize open-source platforms and customization. Despite its smaller market share compared to giants like Android and iOS, Linux-based systems offer unique advantages in terms of flexibility and security. Many developers and tech enthusiasts prefer Linux for its robust architecture and the ability to modify the system to suit specific needs. This adaptability makes Linux an attractive option for niche markets and specialized applications, particularly in environments where security and privacy are paramount. As the mobile phone operating system market continues to evolve, Linux-based platforms are likely to maintain their relevance by catering to a dedicated user base that values these distinctive features.

Regionally, the Asia Pacific market is expected to exhibit the highest growth during the forecast period, driven by the large base of smartphone users in countries like China and India. The region's rapid economic development, increasing disposable incomes, and widespread internet penetration are key factors contributing to the market's expansion. Moreover, the region is home to several leading smartphone manufacturers, creating a favorable ecosystem for the growth of mobile operating systems.

Type Analysis

The mobile phone operating system market can be segmented by type into Android, iOS, Windows, and others. Android currently dominates the market, holding the largest market share due to its open-source nature and wide adoption across various smartphone manufacturers. The flexibility and customization options offered by Android make it a preferred choice for both consumers and manufacturers. Additionally, the frequent updates and large app ecosystem contribute to its popularity. The Android OS is expected to maintain its dominance throughout the forecast period due to continuous innovations and enhancements.

iOS, developed by Apple Inc., holds a significant share of the market, primarily driven by the popularity of Apple's iPhone and iPad devices. Known for its seamless integration with Apple's hardware and ecosystem, iOS offers a smooth and user-friendly experience. The high level of security and privacy features provided by iOS also attracts a large user base,

Introduction

iPhone vs Android Statistics: ​Android and iOS are the leading mobile operating systems globally, each with distinct market shares and user demographics. As of February 2025, Android holds approximately 71.75% of the global mobile operating system market, while iOS accounts for about 27.78%. In the United States, iOS has a higher adoption rate, with a market share of around 58%, compared to Android's 42%.

Customer loyalty remains strong for both platforms; Android boasts a retention rate of 91%, slightly surpassing iOS at 86%. These figures underscore the competitive landscape of the mobile operating system market, with each platform maintaining a dedicated user base and varying regional dominance.​

The global Computing Device Operating System (OS) market is a dynamic landscape shaped by technological advancements, evolving consumer preferences, and intense competition among major players. The market, estimated at $500 billion in 2025, is projected to experience robust growth, driven primarily by the proliferation of smart devices, increasing demand for cloud computing services, and the continued rise of the Internet of Things (IoT). Mobile operating systems, particularly Android and iOS, continue to dominate market share, fueled by the widespread adoption of smartphones and tablets. However, the Client Operating System segment, encompassing Windows and various Linux distributions, remains significant, especially in the enterprise and desktop computing sectors. The Server Operating System market is witnessing strong growth, propelled by the increasing need for robust and scalable solutions in data centers and cloud environments. Key players like Alphabet (Google), Apple, Microsoft, and Red Hat are engaged in continuous innovation to maintain their competitive edge, focusing on features such as enhanced security, improved performance, and seamless integration across various devices and platforms. Growth is further fueled by the expanding adoption of AI and machine learning within operating systems, enhancing user experience and driving efficiency in various applications. Despite the positive outlook, the market faces certain restraints. These include the high cost of developing and maintaining operating systems, the increasing complexity of software development, and the ongoing challenge of ensuring robust security in the face of evolving cyber threats. Regional variations in market growth are also expected, with North America and Asia Pacific anticipated to be leading contributors, driven by strong technological infrastructure and high consumer demand. The market's segmentation by application (computer, smartphone, other) and type (mobile, client, server) provides a nuanced understanding of growth drivers and challenges within each sector. The forecast period (2025-2033) promises continued expansion, with the CAGR reflecting a steady and substantial increase in market value, indicating a highly promising future for the Computing Device Operating System market.

In 2023, Android held a nearly ** percent share of the global smartphone OS market. Android's smartphone sales has been decreasing gradually since 2019, when it held a staggering ** percent of the market, due to Apple's smartphones' increasing share. Why is Google’s Android OS dominating the market? One reason for Android’s large market share is that it is an open-source platform, allowing mobile phone manufacturers to use and adapt the operating system for their own devices. Samsung, who run their own customized version of the Android operating system, currently have the largest share of global smartphone sales by vendor. In contrast, Apple’s iOS software is a closed-source platform, meaning they can control the user experience and make it available exclusively on their mobile devices, including the iPhone and iPad. This model has also proved profitable: Apple generated 69.7 billion U.S. dollars in revenue from iPhone sales alone in the first quarter of 2024. Changing trends in mobile OS market Android and iOS are the leading mobile operating systems today, but back in 2009 the market was much different with Symbian and RIM (Research In Motion) holding close to ** percent of the sales market share. Symbian operated on Nokia, Samsung, and Sony Ericsson devices, while RIM only functioned on BlackBerry smartphones. Both developers were slow to anticipate the changes within the mobile operating systems’ market and were ultimately left behind by the innovative approach of Apple and Google.

Android App Development Market Outlook

In 2023, the global market size for Android App Development stood at approximately USD 170 billion and is projected to reach USD 320 billion by 2032, growing at a Compound Annual Growth Rate (CAGR) of 7.3%. The growth factor driving this market includes the increasing penetration of smartphones, the expanding user base of Android operating systems, and the escalating demand for mobile applications to enhance user experience and business operations.

The proliferation of smartphones globally has been a substantial growth catalyst for the Android App Development market. With over 3.8 billion smartphone users worldwide as of 2021, the majority of whom utilize Android devices, the demand for diverse applications continues to surge. This smartphone penetration is not just confined to developed regions but is rapidly expanding in emerging markets, thereby broadening the scope for app developers. The consistent advancements in smartphone hardware and features also push the need for more sophisticated and functional applications, thereby driving the market forward.

Another significant growth driver is the expanding user base of Android operating systems. Android maintains a market share of over 70% in the global mobile OS market, far outpacing other operating systems. This dominance provides a fertile ground for app developers to create applications for a vast and diverse audience. The open-source nature of Android also encourages innovation and customization, allowing developers to tailor apps to specific market needs, fueling further growth in the market.

Moreover, the escalating demand for mobile applications across various sectors such as healthcare, finance, retail, and entertainment is a key factor propelling market growth. Businesses are increasingly relying on mobile apps to engage with customers, streamline operations, and offer services. For instance, the rise of telehealth apps during the COVID-19 pandemic highlighted the crucial role mobile applications play in modern healthcare. Similarly, mobile banking apps have revolutionized financial services by offering convenience and accessibility to users. This cross-industry adoption of mobile apps ensures sustained demand for Android app development.

Regionally, Asia-Pacific dominates the Android App Development market, driven by large populations, increasing internet penetration, and a burgeoning middle class with rising disposable income. Countries like India and China are at the forefront, with significant contributions from their tech-savvy young populations and strong domestic app development ecosystems. North America and Europe also hold substantial market shares due to the high adoption rates of advanced technologies and significant investments in digital transformation by businesses in these regions.

Type Analysis

Native App Development is a segment where applications are specifically designed to run on Android devices using platform-specific languages like Java or Kotlin. This type of development ensures high performance and a smooth user experience as the apps can directly utilize device features. Businesses often prefer native apps for their reliability and efficiency, especially for applications requiring high performance such as gaming and enterprise solutions. The demand for native app development continues to grow as businesses seek optimal functionality and user engagement.

Hybrid App Development involves creating applications that can run on multiple platforms, including Android, using a single codebase. Technologies like React Native and Flutter are popular in this segment. Hybrid apps offer a cost-effective solution and faster time-to-market, making them appealing for businesses with limited resources or those looking to quickly deploy apps across various operating systems. However, the performance of hybrid apps may not always match that of native apps, which can be a consideration depending on the application requirements.

Web App Development pertains to applications accessed through web browsers rather than being installed on devices. These apps are typically built using HTML5, CSS, and JavaScript, and they offer the advantage of being platform-independent. Web apps are particularly useful for businesses aiming for broad accessibility without the need for users to download or update software. While they might not offer the same level of performance as native apps, their ease of maintenance and universal accessibility make them a popular choice for many applications.

The dem

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Global computing device operating system industry overview

As smart cities integrate multiple technologies to enable the smart economy, investments in smart cities will increase the deployment of connected systems and solutions such as smart lighting, smart meters, and smart parking. The growing positioning of connected systems and IoT devices will increase the adoption of operating systems to be installed in these devices. Moreover, the deployment of connected systems and solutions will also generate huge amount of data, which will require its storing and management, resulting in a high need for servers. This will further propel the demand for operating systems to be installed in servers to improve their efficiency. Such factors will boost computing device operating systems market growth during the forecast period.

To increase their customer base, operating system providers are focusing on forming strategic investments and partnerships with OEMs. This also enables operating system vendors to generate revenue through the sale of their mobile applications supported by their operating system platforms. For instance, Google generates revenue from the licensing of Google apps. Similarly, Google and Huawei technologies formed a partnership where Google would provide Android messages and RCS messaging for smartphones developed by Huawei technologies. Strategic investments and partnerships between computing device operating system and OEM providers will accelerate the popularity and deployment of operating systems, positively impacting market growth. The computing device OS market will register a CAGR of more than 2% during the forecast period. However, the market’s momentum will decelerate in the coming years because of the decrease in year-over-year growth.

Top computing device operating system companies covered in this report

The global computing device operating system market is highly concentrated. To help clients improve their revenue share, this research report provides an analysis of the market’s competitive landscape and offers information on the products offered by various companies. Key insights provided by this computing device operating system market analysis report will help companies make informed business decisions.

The report offers a detailed analysis of several leading computing device operating system companies, including:

Alphabet
Apple Inc.
Canonical Ltd. 
Microsoft
Red Hat, Inc.

Computing device operating system market segmentation based on type

Mobile OS
Client OS
Server OS

Mobile OS segment held the largest computing device operating system market share in 2018. The market share of this segment will increase in the coming years because of the rising use of smartphones and mobile related applications such as Facebook Messenger, WhatsApp, and INSTAGRAM. Mobile OS segment will continue to dominate the market during the next five years.

Computing device operating system market segmentation based on region

APAC
Europe
MEA
North America
South America

APAC accounted for the largest computing device operating system market share in 2018 because of the presence of several operating system vendors in the region. APAC’s contribution to the growth of the computing device operating system market size will increase, and the region will account for the largest market share throughout the forecast period.

Key highlights of the global computing device operating system market for the forecast years 2019-2023:

CAGR of the market during the forecast period 2019-2023
Detailed information on factors that will accelerate the growth of the computing device operating system market during the next five years
Precise estimation of the global computing device operating system market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the computing device operating system industry across APAC, Europe, MEA, North America, and South America
A thorough analysis of the market’s competitive landscape and detailed information on several vendors
Comprehensive details on factors that will challenge the growth of computing device operating system companies 

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The Android OS-based Over-The-Top (OTT) solutions market, currently valued at $245 million (2025), is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 11.2% from 2025 to 2033. This expansion is fueled by several key factors. The increasing affordability and accessibility of Android devices globally, coupled with the rising demand for on-demand video streaming services, are significant drivers. Furthermore, the continuous improvement in internet infrastructure, particularly in emerging markets, is expanding the potential user base for Android OTT solutions. The diverse range of streaming services available on Android, from established players like Netflix and Disney+ to regional platforms such as Vidio and iFlix, caters to varied consumer preferences and contributes to market expansion. Competition among these providers fuels innovation, leading to enhanced user experiences through features like improved user interfaces, personalized recommendations, and advanced video quality. However, challenges remain. Competition is fierce, necessitating continuous investment in content acquisition and technological upgrades to maintain market share. Concerns around data privacy and security are also factors affecting user adoption. Regulatory changes and varying levels of internet penetration across regions could influence market growth in specific geographical areas. Despite these constraints, the overall outlook for Android-based OTT solutions remains positive, given the strong underlying growth drivers and the ongoing evolution of the streaming landscape. The market's continued expansion is projected to be significantly driven by increasing smartphone penetration, affordable data plans, and the ever-growing preference for convenient and personalized entertainment experiences.