As of August 2024, the Android 14 operating system (OS) dominated the Android space over the Android 13 and 12 versions, holding a share of over ** percent of all mobile Android devices in the United States. Android 13 held around ** percent and Android 12 ranked third with approximately ** percent market share.

In January 2025, Android 14 held the top spot with a market share of just around ** percent, followed by Android 13 at nearly ** percent, and Android 12 with about ** percent. The newly released Android 15 accounted for just above ***** percent. Android dominates the global market Released in 2007, Android’s adaptability and versatility quickly attracted the support of major smartphone manufacturers like Sony, Samsung, and HTC, who designed phones specifically for the Android system. This strategic alliance and competitive pricing propelled Android to become the most used smartphone operating system since 2011. By 2023, it dominated over ** percent of the entire mobile OS market worldwide, outpacing its biggest competitor, Apple. In addition to its global dominance, Android led the European mobile OS market in 2023 with a share of nearly ** percent. Android Apps and the Google Play Store The world’s largest app store, the Google Play Store, bolsters the popularity of Android devices, which boasted nearly *** million apps ready for download as of *********. During this time, the most downloaded Android apps were Meta’s Instagram, Facebook, and WhatsApp. Meanwhile, the streaming services apps Disney+ and HBO Max were the top revenue-generating Android apps, raking in over ** million and ** million U.S. dollars, respectively, in *********.

In 2024, the Android operating system version **** had the largest market share with approximately **** percent amongst all mobile Android devices in the United Kingdom. The ** version held around ** percent of the Android mobile market in the UK in that year.

In the first quarter of 2024, smartphones running on version **** version of the Android OS accounted for ***** percent of all web traffic generated by Android OS smartphones in South America, making the version the most popular in the region. Globally, the same version ranked first in ***********, with a share of approximately ***** percent.

In March 2024, devices running on ** version of the Android OS accounted for nearly ** percent of all web traffic generated by Android OS devices in Mexico, making the version the most popular in the country. It was followed by the ** version of Android OS, totaling a market share worth over ** percent.

Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

As of September 2024, Android 13 was the most popular mobile Android version, holding roughly 30 percent of the market. Android 14 followed, occupying around 18 percent of the market. Android 12's market share decreased from 22 to 16.5 percent of the market.

In 2023, the Android operating system version of *** Pie had a share of ** percent amongst all tablet Android devices in the United Kingdom, with the Android **** version occupying ** percent of the Android tablet market in the UK in that year.

Between 2018 and 2024, Android was the leading tablet operating system in Italy, followed by Apple. In the fourth quarter of 2024, Android 14 Oreo was the most popular OS version in the country. The Italian tablet market Since the introduction of the iPad in 2010, tablets have quickly gained popularity worldwide, and Italy is no exception. However, the revenue generated by the tablet industry has fluctuated in recent years, with forecasts suggesting it will undergo a decline in the near future. Apple and Samsung have always been the main tablet vendors in the southern European country, and the American tech giant has been leading the way with a market share of almost 50 percent in 2023. If Apple’s iPadOS also occupies around half of the Italian tablet OS market, the other half is held by Google’s Android. Android on the podium of the OS market After acquiring California-based Android Inc. in 2005, Google officially launched Android as their operating system for smartphones and tablets in 2007. Contrary to iOS, which runs only on Apple devices, Android is compatible with various device manufacturers, including Samsung, Huawei, and Xiaomi. Such flexibility has made Android the leading mobile operating system worldwide since 2012, recording a market share of over 70 percent in 2024. By contrast, Apple leads the tablet OS market, with Android ranking second.

Global Mobile Operating System market size 2025 was XX Million. Mobile Operating System Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Introduction

Android Phone Statistics: This study offers a thorough analysis of the market for Android phones in 2023 and 2024, emphasizing important trends, advancements in the industry, and consumer behavior. With a 71.74% market share as of 2024, Android phones continue to rule the worldwide smartphone scene, according to data. By 2023, there will be over 3.3 billion Android OS users globally, demonstrating the platform's unmatched impact on the mobile industry.

Furthermore, market share data for Android phones shows that Samsung has the largest part of the market at 34%, with notable growth being driven by innovations such as 5G and foldable handsets. This statistic explores these numbers in depth, providing a thorough analysis of the elements influencing the Android ecosystem at this time.

Since overtaking iOS in 2013 to become Europe’s most popular mobile operating system, Android has managed to increase its share of the market in each of the following years. As of 2023, Android was the operating system for about ** percent of European mobile phones. OS market share reflects diversity of android devices The Android operating system has a distinct advantage in terms of gaining market share, purely based on the number of manufacturers creating devices that run on Android. iOS, on the other hand, is only used by Apple devices. Looking at the market share held by individual devices gives a clearer impression of the state of play between the major manufacturers. In the second quarter of 2018, the combined European market share of Apple devices stood at ** percent, while the Android's market share was ** percent. Market shares in the United Kingdom   The market share iOS holds in the United Kingdom is higher than at the European level, sitting at ***** percent. Apple devices were the two most popular devices sold in the United Kingdom during April 2021, with the iPhone 12 Pro and the iPhone 12 Pro Max making up a combined ** percent of smartphones sold during that month.

The global mobile operating system (OS) market is a dynamic landscape characterized by intense competition and continuous innovation. While precise market size figures for 2025 are not provided, considering a plausible CAGR of 5-7% (a reasonable estimate given historical growth and anticipated technological advancements), and assuming a 2024 market size in the range of $40-50 billion, the 2025 market size could be estimated between $42 billion and $53.5 billion. This growth is fueled by the ever-increasing penetration of smartphones and tablets globally, particularly in developing economies with burgeoning internet access. Key drivers include the demand for advanced features, improved security protocols, and seamless user experiences. Emerging trends like foldable phones, 5G integration, and the rise of the Internet of Things (IoT) further contribute to the market's expansion. However, restraints include market saturation in developed regions, intensifying competition amongst established players, and the increasing complexity of OS development and maintenance. The market is segmented by application (smartphone, tablet, other) and type (Android, iOS, others), with Android and iOS dominating the landscape. These two operating systems represent a significant proportion of the market share, leaving smaller players to carve out niches or focus on specific applications. The competitive landscape is dominated by major players like Google (Android), Apple (iOS), and Microsoft, while other companies such as Blackberry and Nokia have smaller market shares. Regional variations in market growth are expected, with Asia Pacific and North America anticipated to lead in terms of market size and growth rate. The predicted continued expansion of the mobile OS market necessitates ongoing adaptation to technological advancements, maintaining competitive pricing, and addressing evolving consumer needs. Successful strategies will depend on a combination of technological innovation, strategic partnerships, and robust marketing efforts targeted at specific demographics. Furthermore, the ability to leverage data analytics and enhance user privacy will play a crucial role in shaping the competitive landscape and determining market leadership in the coming years.

Between 2018 and 2024, Android has been the leading mobile operating system in Italy, followed by Apple. In the fourth quarter of 2024, iPadOS 17.6 was the most popular iPadOS version in the country, occupying over ** percent of the market.

In Italy, iOS and Android were the leading tablet operating systems between 2012 and 2023. Particularly, in 2023, Android recorded the highest market share at almost 51 percent, down from around 56.5 percent recorded in the previous year.

Introduction

iPhone vs Android Statistics: ​Android and iOS are the leading mobile operating systems globally, each with distinct market shares and user demographics. As of February 2025, Android holds approximately 71.75% of the global mobile operating system market, while iOS accounts for about 27.78%. In the United States, iOS has a higher adoption rate, with a market share of around 58%, compared to Android's 42%.

Customer loyalty remains strong for both platforms; Android boasts a retention rate of 91%, slightly surpassing iOS at 86%. These figures underscore the competitive landscape of the mobile operating system market, with each platform maintaining a dedicated user base and varying regional dominance.​

Pie 9.0 was the most popular version of Android operating system as of April 2020, with a market share of 31.3 percent. Despite being released in the fall of 2015, Marshmallow 6.0 was still the second most widely used version of Android’s operating system on smartphone devices as of then. Developers Google previously named its Android versions after items of confectionery, but in a break from tradition the latest release in September 2019 is simply called Android 10, which had a share of 8.3 percent seven months after its release.

Google took the Android distribution chart off of the web in 2020. For more updated Android version data please this other statistic based on StatCounter data.

Why are older Android versions still being used?

It is considered good practice to install the latest version of software on to your smartphone for security reasons, but Android updates vary by device, manufacturer, and mobile carrier. It is also true that older devices cannot always run newer Android versions. Around 60 percent of Android devices are running a mobile operating system that is over two years old. In comparison, 81 percent of iPhone devices are running on the latest version of iOS.

Unlocking the code to Android’s success

Android is the mobile operating systems’ market leader worldwide. Since its initial unveiling in 2007, the platform has pursued a commitment to openness – its source code is freely available which allows smartphone manufacturers to install the software without having to pay a license. This reduction in costs allows vendors to make their devices cheaper than the competition. The average selling price of an Android smartphone worldwide was around 200 U.S. dollars in 2018 – more than 400 U.S. dollars cheaper than an iPhone.

Mobile Phone Operating System Market Outlook

The global mobile phone operating system market size was valued at approximately USD 50 billion in 2023 and is poised to reach a staggering USD 95 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.4% during the forecast period. The market's impressive growth can be attributed to the rapid technological advancements, increasing smartphone penetration, and the ever-evolving consumer preferences for more sophisticated and user-friendly interfaces.

One of the primary growth drivers for the mobile phone operating system market is the consistent innovation and development in smartphone technology. Manufacturers are continuously introducing new features and functionalities in their operating systems to enhance user experience, thereby fueling market growth. Additionally, the integration of Artificial Intelligence (AI) and Machine Learning (ML) in mobile OS platforms has opened new avenues for personalized and efficient user interactions, further driving the adoption of advanced operating systems.

Another significant factor contributing to the market's expansion is the growing demand for high-speed internet connectivity and the subsequent rise in mobile internet users. With the advent of 5G technology, the demand for advanced mobile operating systems that can leverage faster connectivity and support more complex applications is expected to surge. This proliferation of high-speed networks is anticipated to accelerate the adoption of smartphones and tablets equipped with the latest operating systems, thereby boosting market growth.

The increasing emphasis on security and privacy in the digital age is also propelling the growth of the mobile phone operating system market. Consumers and enterprises alike are becoming more conscious of data security, leading to a higher demand for operating systems that offer robust security features. Companies are investing heavily in R&D to develop operating systems with enhanced security protocols to protect user data from cyber threats, which is expected to drive market growth further.

Linux Operating System has been a significant player in the realm of mobile phone operating systems, especially for users who prioritize open-source platforms and customization. Despite its smaller market share compared to giants like Android and iOS, Linux-based systems offer unique advantages in terms of flexibility and security. Many developers and tech enthusiasts prefer Linux for its robust architecture and the ability to modify the system to suit specific needs. This adaptability makes Linux an attractive option for niche markets and specialized applications, particularly in environments where security and privacy are paramount. As the mobile phone operating system market continues to evolve, Linux-based platforms are likely to maintain their relevance by catering to a dedicated user base that values these distinctive features.

Regionally, the Asia Pacific market is expected to exhibit the highest growth during the forecast period, driven by the large base of smartphone users in countries like China and India. The region's rapid economic development, increasing disposable incomes, and widespread internet penetration are key factors contributing to the market's expansion. Moreover, the region is home to several leading smartphone manufacturers, creating a favorable ecosystem for the growth of mobile operating systems.

Type Analysis

The mobile phone operating system market can be segmented by type into Android, iOS, Windows, and others. Android currently dominates the market, holding the largest market share due to its open-source nature and wide adoption across various smartphone manufacturers. The flexibility and customization options offered by Android make it a preferred choice for both consumers and manufacturers. Additionally, the frequent updates and large app ecosystem contribute to its popularity. The Android OS is expected to maintain its dominance throughout the forecast period due to continuous innovations and enhancements.

iOS, developed by Apple Inc., holds a significant share of the market, primarily driven by the popularity of Apple's iPhone and iPad devices. Known for its seamless integration with Apple's hardware and ecosystem, iOS offers a smooth and user-friendly experience. The high level of security and privacy features provided by iOS also attracts a large user base,

4G LTE Industrial Smartphone Market Outlook

The global 4G LTE industrial smartphone market size was valued at USD 2.5 billion in 2023 and is projected to reach USD 5.8 billion by 2032, growing at a compound annual growth rate (CAGR) of 9.5% during the forecast period. The growth of this market is driven by the increasing demand for rugged and durable smartphones that can withstand harsh industrial environments, coupled with the advent of advanced technologies like IoT and AI which enhance operational efficiencies in industrial settings.

The primary growth factor for the 4G LTE industrial smartphone market is the rising need for robust communication devices in industries such as manufacturing, construction, mining, and oil & gas. These sectors require smartphones that not only support high-speed data transmission but also endure extreme conditions such as dust, water exposure, high temperatures, and drops. The ability of 4G LTE industrial smartphones to operate efficiently under such conditions makes them indispensable tools for field workers and engineers, thereby driving market demand.

Additionally, the increasing integration of Internet of Things (IoT) in industrial applications has necessitated the use of reliable and high-speed communication devices. These industrial smartphones offer seamless connectivity, enabling real-time data collection and monitoring, which are crucial for predictive maintenance and decision-making processes. The implementation of IoT enhances operational efficiency, reduces downtimes, and increases productivity, thereby augmenting the demand for 4G LTE industrial smartphones.

Furthermore, advancements in artificial intelligence (AI) and machine learning (ML) technologies have spurred the adoption of smart devices in industrial environments. Industrial smartphones equipped with AI capabilities can analyze data on-the-go, providing insights and automating complex tasks. This not only reduces human error but also accelerates response times to critical issues, further propelling the market growth. The ongoing digital transformation across various industries is expected to sustain this growth trajectory in the coming years.

From a regional perspective, North America currently leads the market due to the early adoption of advanced technologies and the presence of key industry players. However, Asia Pacific is expected to witness the highest growth rate during the forecast period, driven by rapid industrialization and increasing investments in smart factory initiatives. The growing focus on enhancing communication infrastructure in these regions also contributes significantly to market expansion.

Operating System Analysis

The 4G LTE industrial smartphone market is segmented by operating system into Android, iOS, Windows, and others. Among these, the Android segment dominates the market, primarily due to its open-source nature, which allows for extensive customization and flexibility. Android-based industrial smartphones are preferred in various industries for their ability to support a wide range of applications and functionalities, such as barcode scanning, GPS tracking, and field data collection. The high adaptability of Android OS to different industrial environments contributes significantly to its market share.

iOS, while less prevalent than Android, holds a respectable share in the market due to its high security and seamless integration with other Apple devices. iOS-based industrial smartphones are often used in sectors where data security and privacy are of utmost importance. The construction and transportation industries, for instance, value iOS devices for their robust security features and consistent performance. The premium nature of iOS devices also positions them as reliable tools in critical industrial operations.

Windows OS for industrial smartphones has seen a decline in recent years due to the growing preference for Android and iOS platforms. However, it still maintains a niche market, particularly in industries that rely heavily on Microsoft’s suite of productivity and enterprise applications. The Windows operating system offers compatibility with various enterprise systems, making it a preferred choice for certain industrial applications that require integration with existing IT infrastructure.

The 'others' category encompasses operating systems like Linux and proprietary systems tailored for specific industrial needs. Though these OSes hold a smaller market share, they cater to specialized requirements in industries such as

Smartphone Operating System Market Outlook

The global smartphone operating system market size was valued at approximately USD 120 billion in 2023 and is projected to reach around USD 210 billion by 2032, reflecting a compound annual growth rate (CAGR) of 6.5% during the forecast period. The market's growth is propelled by the increasing penetration of smartphones across emerging markets, technological advancements, and the rising demand for enhanced user experiences. As mobile devices become indispensable in daily life, the demand for robust and efficient operating systems continues to surge, driving significant market expansion.

One of the primary growth factors for the smartphone operating system market is the rapid adoption of smartphones in developing economies. With increasing access to affordable smartphones, the number of mobile users has been growing exponentially in regions such as Asia Pacific and Africa. This surge in smartphone adoption is creating a substantial demand for advanced operating systems that offer seamless user experiences, security features, and compatibility with a myriad of applications. Moreover, as internet penetration continues to rise, more consumers are relying on their smartphones for various online activities, further driving the need for efficient and reliable operating systems.

The continuous evolution of technology and the integration of artificial intelligence (AI) and machine learning (ML) capabilities into smartphone operating systems are also significant growth drivers. Modern operating systems are incorporating AI to enhance user experiences by providing personalized services, improving device performance, and enabling sophisticated functionalities such as voice recognition and predictive text. These advancements are attracting tech-savvy consumers and enterprises alike, who are looking for cutting-edge technology in their mobile devices. Furthermore, the development of 5G networks is expected to revolutionize mobile connectivity, paving the way for more advanced operating system features and applications, thus fueling market growth.

Another critical factor contributing to the growth of the smartphone operating system market is the increasing focus on data privacy and security. With the proliferation of mobile internet use, concerns regarding data breaches and privacy have escalated, prompting consumers to seek operating systems that offer robust security measures. Companies are investing heavily in enhancing the security features of their operating systems to protect user data and build consumer trust. This emphasis on security is becoming a key differentiator for operating systems, influencing consumer and enterprise purchasing decisions and driving market growth.

As the smartphone operating system market continues to evolve, the role of Internet of Things (IoT) Operating Systems is becoming increasingly significant. IoT Operating Systems are designed to manage the complex interactions between various connected devices, ensuring seamless communication and data exchange. These systems are crucial in enabling smart environments, where devices such as home appliances, vehicles, and wearables can interact with each other and with smartphones. The integration of IoT Operating Systems into smartphones not only enhances the functionality of mobile devices but also opens up new possibilities for innovative applications and services. As the IoT ecosystem expands, the demand for operating systems that can efficiently manage these interconnected networks is expected to rise, further driving growth in the smartphone operating system market.

Regionally, the Asia Pacific is expected to dominate the smartphone operating system market during the forecast period, owing to its large population base and rapid technological advancements. Countries like China and India are witnessing an unprecedented surge in smartphone users due to increasing disposable incomes and government initiatives to promote digitalization. North America and Europe, with their early adoption of technological innovations and high smartphone penetration rates, continue to be significant markets for smartphone operating systems. Meanwhile, Latin America and the Middle East & Africa are emerging as potential growth markets due to improving economic conditions and expanding telecommunication infrastructure.

Type Analysis

The smartphone operating system market is segmented by type into Android, iOS, Windows, and others. Andro