This timeline shows adidas Group's net sales worldwide from 2000 to 2024. In 2024, adidas Group's net sales amounted to about **** billion euros. adidas The adidas Group is the largest sporting goods manufacturer in Europe and the second-largest worldwide – only behind long-term competitor Nike. The company manufactures sports clothing, as well as other products, such as bags, shirts, watches, eyewear, and so on. The company is headquartered in Herzogenaurach, Germany, but has many major locations all over the world. Adidas was founded in 1949 and employs nearly ****** employees worldwide. The company's name originated from its founder: ‘Adi’ from Adolf and ‘Das’ from Dassler’. The official adidas logo is characterized by the three stripes and the three leaves symbolizing the Olympic spirit, which combines the three continental plates. The adidas brand is one of the most valuable German sports brands and enjoys a great brand loyalty among consumers of both genders. The company's sales are divided among the following main product categories: footwear, apparel, and hardware. Footwear captured the largest sales share in 2024, as well as previous years. Besides selling sporting goods, the adidas Group has repeatedly sponsored a range of sport clubs involved in a large variety of different sports. However, the marketing focus of their sponsorship still focuses on the team sport of soccer.

Content

An Adidas sales dataset is a collection of data that includes information on the sales of Adidas products. This type of dataset may include details such as the number of units sold, the total sales revenue, the location of the sales, the type of product sold, and any other relevant information.

Adidas sales data can be useful for a variety of purposes, such as analyzing sales trends, identifying successful products or marketing campaigns, and developing strategies for future sales. It can also be used to compare Adidas sales to those of competitors, or to analyze the effectiveness of different marketing or sales channels.

There are a variety of sources that could potentially provide an Adidas sales dataset, including Adidas itself, market research firms, government agencies, or other organizations that track sales data. The specific data points included in an Adidas sales dataset may vary depending on the source and the purpose for which it is being used.

Dataset Glossary (Column-Wise) - Retailer : Represents the business or individual that sells Adidas products directly to consumers.

• Retailer ID : A unique identifier assigned to each retailer in the dataset.

• Invoice Date : The date when a particular invoice or sales transaction took place.

• Region : Refers to a specific geographical area or district where the sales activity or retail operations occur.

• State : Represents a specific administrative division or territory within a country.

• City : Refers to an urban area or municipality where the sales activity or retail operations are conducted.

• Product : Represents the classification or grouping of Adidas products.

• Price per Unit : The cost or price associated with a single unit of a product.

• Units Sold : The quantity or number of units of a particular product sold during a specific sales transaction.

• Total Sales : The overall revenue generated from the sales transactions.

• Operating Profit : The profit earned by the retailer from its normal business operations.

• Sales Method : The approach or channel used by the retailer to sell its products or services.

The graph illustrates adidas' revenue from the first half of 2023 to the first half of 2025, by region. In the first half of 2025, the North American region generated a revenue of about 1.1 billion euros for the brand. In total, the adidas Group generated a global 1st half revenue of approximately 6.1 billion euros in 2025. AdidasFrom famous athletes to school kids, Adidas wants to help everyone get in the game. The company sells sports shoes, apparel, and equipment, sporting its iconic three-stripe logo in over 150 countries. The second leading athletic apparel, accessories, and footwear company (behind Nike), Adidas focuses on football, soccer, basketball, running, training gear, and apparel, as well as lifestyle goods.The Germany-based company is a brand name to reckon with in the industry. The company's sales by category show the strength of the company across a number of key categories.Adidas is on the move and always has been. It has had an adventurous history since it first grew out of a family business in Herzogenaurach, Germany, in the 1920s. With the hostile separation of two brothers’ interests in the 1940s, nearly going bust in the 1980s, and then executing two rescue operations, first by sending production offshore to Asia and then by reinventing itself into a design and marketing company, Adidas has ridden the waves of change in the sports goods sector both up and down. Things are now definitely on track, and, if the current marketing slogan, “Impossible is Nothing", is anything to go by, the company is brimming with confidence.

Adidas Sales Analysis

Problem Statement

The objective of this assignment is to analyze the Adidas sales database and identify key insights to help improve sales performance and optimize business strategies. By examining the sales data, we aim to understand factors influencing sales, identify trends, and uncover opportunities for growth. The analysis will be conducted using Advanced Power BI visualizations and filters to provide an interactive and insightful dashboard.

Dashboard Components

1. Total Sales, Total Profit, Average Price per Unit, and Total Units Sold:

   • Calculate and visualize the overall sales, profit, average price per unit, and total units sold.

2. Profit by Retailer:

   • Analyze the total profit generated by each retailer and identify the top-performing retailers.

3. Sales Trend Over Time:

   • Track the trend of sales over time at different levels such as year, quarter, month, and day.

4. Product Category Sales Distribution:

   • Examine the distribution of sales across different product categories and identify the top-selling categories.

5. Units Sold by Product Category and Gender Type:

   • Analyze the total number of units sold by product category and gender type to understand customer preferences.

6. Effective Sales Methods:

   • Determine the most effective sales method in generating sales and compare the performance of different sales channels.

7. Regional Sales Analysis:

   • Explore how sales data varies by region, state, and city to identify potential areas for improvement.

8. Top Performing Cities by Profit:

   • Identify the top 5 performing cities based on profit and gain insights into their sales strategies.

9. Detailed Product Categories Page with Drill-through Filtering:

   • Create a detailed page focusing on product categories and enable drill-through filtering to allow users to view specific information about selected categories.

Dataset Explanation

The Adidas sales database contains the following columns:

• Retailer: Represents the business or individual that sells Adidas products directly to consumers.
• Retailer ID: A unique identifier assigned to each retailer in the dataset.
• Invoice Date: The date when a particular invoice or sales transaction took place.
• Region: Refers to a specific geographical area or district where the sales activity or retail operations occur.
• State: Represents a specific administrative division or territory within a country.
• City: Refers to an urban area or municipality where the sales activity or retail operations are conducted.
• Gender Type: Categorization of individuals based on their gender, such as male or female.
• Product Category: Represents the classification or grouping of Adidas products.
• Price per Unit: The cost or price associated with a single unit of a product.
• Units Sold: The quantity or number of units of a particular product sold during a specific sales transaction.
• Total Sales: The overall revenue generated from the sales transactions.
• Operating Profit: The profit earned by the retailer from its normal business operations.
• Operating Margin: A financial metric that indicates the profitability and efficiency of a retailer's operations.
• Sales Method: The approach or channel used by the retailer to sell its products or services.

Feel free to customize and enhance this example to create an informative and visually appealing README for your GitHub repository. Include additional visualizations, insights, or any other relevant information to effectively communicate your analysis of the Adidas sales database.

In 2024, the adidas Group reported a gross profit amounting to around ***** billion euros, which was an increase to year before by around *** billion euros. adidas is one of the largest and most recognizable sportswear and sporting goods manufacturers in the world. adidas generates the majority of its revenues from footwear, with the remainder coming from apparel and sporting equipment and accessories. How does adidas’ gross profit compare to other companies within the industry? The global sportswear industry is a lucrative sector, one that is only expected to keep growing in the next years. Nike is the world's leading athletic apparel company and its brand value is on another level in comparison to that of adidas. Nike’s gross profit also remains above that of adidas, however, its profit has not witnessed the same levels of growth as adidas over the years, pre-COVID-19. Puma, on the other hand, may be behind both Nike and adidas in some ways, but has experienced incredible growth in the last few years, reaching profits at over four billion euros in 2024.

In 2024, nearly 32 percent of the adidas Group's net sales were generated in Europe. Sales shares from the key regions of North America and Greater China stood at about 22 and 15 percent, respectively. That year, the adidas Group generated some 23.7 billion euros in net sales worldwide. The adidas Group’s global appeal The adidas Group had consistently increased its global sales figures since 2013, exceeding 21 billion euros annually from 2017. In the year of the pandemic in 2020, however, sales had dropped slightly. In terms of product categories, footwear sales reached nearly 14 billion euros in 2024, which represents a 59 percent share of adidas’ net sales. Apparel makes up the company's second-largest product segment. The departure of Reebok The Reebok brand had been part of the adidas Group since the mid-2000s, continuously generating annual net sales worldwide of more than 1.4 billion euros. North America was the subsidiary's best performing region in 2020, with net sales of 397 million euros. However, adidas announced its plans to sell the brand in 2021, and in 2022, Reebok was acquired by Authentic Brands Group (ABG).

📝 Dataset Description – Adidas Synthetic Sales Dataset

This dataset represents synthetic sales and customer transaction data for Adidas products across multiple regions and store types. It contains 1,200 rows of transaction-level information designed for analytics, visualization, machine learning, and business intelligence purposes.

📦 Dataset Overview

• Time Period: January 2023 – September 2025
• Number of Records: 1,200
• Granularity: Each row represents a unique order transaction.
• Purpose: To simulate Adidas sales operations for use in Power BI dashboards, SQL queries, Python analysis, and ML models.

📊 Columns and Descriptions

🔍 Possible Use Cases

• Power BI Dashboards – Build interactive reports on sales trends, customer demographics, and regional performance.
• SQL Practice – Write queries for aggregations, filtering, joins, and analytics.
• Machine Learning – Train models for demand forecasting, customer segmentation, or profitability prediction.
• Data Visualization – Create charts on product performance, seasonal demand, and discount impact.

⚠️ Note: This is a synthetic dataset generated for educational and analytical purposes. It does not represent real Adidas company data.

Content:

This Adidas Sales dataset is a collection of mock data that includes information on the sales of Adidas products in the United States for 2020-21. It includes details such as the retailer, number of units sold, total sales revenue, location of sales, type of product sold, and other relevant information. Currency denomination is USD.

Sources:

This dataset was originally referenced from the Adidas Sales dataset by Ahmed Abbas and Adidas Sales Dataset by Heemali Chaudhari. However there were multiple data discrepancies with total sales column values, unwanted characters in column names and values among others. All of these discrepancies were addressed through a comprehensive data cleaning process and the dataset is now ready for any type of analysis.

Potential Usage:

It can be useful for a variety of purposes, such as analyzing sales trends, identifying successful products or marketing campaigns, and developing strategies for future sales. It can also be used to compare Adidas sales to those of competitors, or to analyze the effectiveness of different marketing or sales channels.

This timeline shows the quarterly net sales of the adidas Group worldwide from 2017 to 2024. In the first quarter of 2024, the net sales of the adidas Group amounted to approximately 5.5 billion euros.

This timeline shows the net sales of the adidas Group worldwide from 2002 to 2024, by product category. In 2024, the global net sales of the adidas Group's footwear segment amounted to almost 14 billion euros. Adidas Adidas is on the move and always has been. It has had an adventurous history since it first grew out of a family business in Herzogenaurach, Germany in the 1920s. With the hostile separation of two brothers’ interests in the 1940s, nearly going bust in the 1980s and then executing two rescue operations, first by sending production offshore to Asia and then by reinventing itself as a design and marketing company. Adidas AG is the largest sportswear manufacturer in Europe and the second-largest in the world, employing approximately 60,000 people across the globe. In 2023, the adidas Group's global net sales amounted to about 21.4 billion euros. Typically, the EMEA region is responsible for the lion's share of the company's retail net sales. In general, the Germany-based company is a brand name to reckon with in the industry. Having taken over sportswear company Reebok in 2005, the group then agreed to sell Reebok to Authentic Brands in 2021. Adidas has previously sold other brands under its ownership, such as Rockport and the golf company, TaylorMade. These brands were struggling to keep up with the progress of the main adidas brand, and so it was deemed they should be sold.

Adidas reported 51.56K in Employees for its fiscal year ending in December of 2023. Data for Adidas | ADS - Employees Total Number including historical, tables and charts were last updated by Trading Economics this last December in 2025.

adidas Australia is a Proprietary Company that generates the majority of its income from the Footwear Wholesaling industry.

Explore the dynamic world of Adidas US Sales with this comprehensive dataset. The dataset encapsulates detailed information on sales transactions, retailer details, product categories, and more. Each entry includes critical metrics such as total sales, operating profit, units sold, and various operational aspects.

Key Points: - Rich sales data spanning from 2020 to 2021. - Granular details on product types, retailers, and sales methods. - Insights into regional performance, pricing strategies, and operating margins. - Ideal for exploratory data analysis, predictive modeling, and business strategy formulation.

Dataset Columns Which I am Using For Analysis: - Retailer - Retailer ID - Invoice Date - Region - State - City - Product - Price per Unit - Units Sold - Total Sales - Operating Profit - Operating Margin - Sales Method - Year This dataset to derive actionable insights, refine business strategies, and elevate your data analysis skills. Dive into the world of Adidas US Sales and uncover the stories hidden in the numbers.

ADIDAS - SALOMON AG atstovybė financial data: profit, annual turnover, paid taxes, sales revenue, equity, assets (long-term and short-term), profitability indicators.

The statistic shows the global revenues of the sporting goods companies Nike, Adidas, and Puma from 2006 to 2024. That year, the Adidas Group generated over 23 billion euros in revenue, while Nike had over double the revenue of Adidas. The biggest apparel brand in the world The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, Adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams. Adidas and Puma Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe and the second largest in the world, just behind Nike, with a brand value of approximately 15.7 billion U.S. dollars. Just as with Nike, footwear is the most important category for Adidas. In 2023, over 50 percent of the Adidas Group's net sales were generated by the footwear category. Puma, also one of the globe's leading sporting goods brands, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales. Describing itself as the 'blue mountains,' Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. This is a common strategy among these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.

Russia Adidas: Other Operating Revenue data was reported at 486,232.000 RUB th in 2017. This records a decrease from the previous number of 532,799.000 RUB th for 2016. Russia Adidas: Other Operating Revenue data is updated yearly, averaging 1,095,136.000 RUB th from Dec 2007 (Median) to 2017, with 11 observations. The data reached an all-time high of 8,372,651.000 RUB th in 2014 and a record low of 271,040.000 RUB th in 2015. Russia Adidas: Other Operating Revenue data remains active status in CEIC and is reported by Company Financial Statement. The data is categorized under Russia Premium Database’s Wholesale, Retail and Catering Sector – Table RU.RJI01: Company Financial Data: Adidas.

"adidas Baltics" SIA filialas financial data: profit, annual turnover, paid taxes, sales revenue, equity, assets (long-term and short-term), profitability indicators.

Russia Adidas: Sales Profit (Loss) data was reported at 132,259.000 RUB th in 2017. This records an increase from the previous number of -921,978.000 RUB th for 2016. Russia Adidas: Sales Profit (Loss) data is updated yearly, averaging 4,027,724.000 RUB th from Dec 2007 (Median) to 2017, with 11 observations. The data reached an all-time high of 7,614,599.000 RUB th in 2012 and a record low of -921,978.000 RUB th in 2016. Russia Adidas: Sales Profit (Loss) data remains active status in CEIC and is reported by Company Financial Statement. The data is categorized under Russia Premium Database’s Wholesale, Retail and Catering Sector – Table RU.RJI01: Company Financial Data: Adidas.

This timeline shows the net sales growth of the adidas Group worldwide from 2010 to 2024. In 2024, adidas Group's net sales increased by roughly 10.5 percent when compared to the previous year. The company had net sales of 23.68 billion euros in 2024.

This timeline depicts the adidas Group's operating profit worldwide from 2000 to 2024. In 2024, the company's worldwide operating profit quadrupled to approximately *** billion euros, from the record low *** million in the previous year.