Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.

Facebook’s efforts to monetize its users have vastly differing results across global regions. In the fourth quarter of 2023, Facebook's average revenue per user (ARPU) in the Asia Pacific region was 5.52 U.S. dollars. This result pales in comparison to the combined U.S. and Canada market, where Facebook’s APRU amounted to 68.44 U.S. dollars.

Facebook revenue Facebook accumulated an impressive 69.66 billion U.S. dollars in annual ad revenues in 2019. The social network generates the majority of its revenues via social media marketing and advertising. Almost all of Facebook's ad revenue is generated via mobile – a staggering 92 percent in 2018.

Facebook is the biggest social media platform worldwide and the platform’s annual revenue in 2019 amounted to 70.7 billion U.S. dollars. Despite Facebook’s impressive growth, the company still lags behind other online companies in terms of total revenue. The company stated in its 2018 10K filing that it was dependent on the retention and engagement of its users, which has become increasingly difficult in the North American market.

Facebook usage concerns in North America With various user data controversies such as the Cambridge Analytics scandal in early spring, Facebook had a tumultuous 2018. A significant portion of U.S. Facebook users have come to rethink their Facebook usage. An April 2018 survey of adults in the United States that almost a third of respondents planned on using Facebook much less in the future. It is estimated that the average daily time spent on Facebook will stagnate at around 38 to 37 minutes per day. In comparison, Facebook-owned photo sharing app Instagram is projected to increase daily user engagement to 29 daily minutes in 2021.

In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.

In 2024, Facebook Messenger generated a global revenue of approximately **** million U.S. dollars, marking a decline of ** percent compared to the **** million U.S. dollars recorded in the previous year. Despite the decrease in revenue, Facebook Messenger remained among the most popular social networks worldwide, with over *** million monthly active users (MAU) as of February 2025.

Meta Platforms's annual revenue was $164.50 B in fiscal year 2024. The annual revenue increased $29.60 B from $134.90 B (in 2023) to $164.50 B (in 2024), representing a 21.94% year-over-year growth.

In the seconds quarter of 2025 social company Meta's total revenue amounted to 47 billion U.S. dollars, the majority of which was generated through advertising. Facebook company information It is hard to imagine internet without social media and social media without Facebook. With 2.9 billion monthly active users, Facebook is the biggest social network worldwide. In fact, almost two billion users access Facebook on a daily basis. Due to its immense reach, Facebook is a highly influential publisher and one of the leading platforms for influencer marketing worldwide, surpassed only by Instagram and YouTube. Brands value social media marketing for increased exposure, traffic, and leads, and it is no surprise that Facebook can deliver on these metrics in vast quantities.

In 2022, Facebook generated nearly *** billion U.S. dollars in advertising revenue. This figure is expected to further grow to exceed *** billion U.S. dollars by 2027. The social platform is responsible for roughly ** percent of the global ad revenue.

On a brisk January morning, Sarah, a small business owner in Ohio, launched her very first Facebook ad. With a modest $150 budget, she was hoping to generate a few leads for her new skincare line. Within three days, her ad reached over 12,000 people, and she closed 18 sales,...

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

In 2024, Google's parent company reported an annual revenue increase of 14 percent. In 2024, video content and streaming platform Netflix increased its annual revenue by 16 percent. Meta Platforms (formerly Facebook Inc.) generated a 22 percent year-on-year revenue increase during the same period. Additionally, Amazon had a year-over-year revenue increase of 11 percent for its fiscal year of 2024.

This statistic provides information regarding Facebook's worldwide mobile advertising revenue from 2012 to 2018. In the most recently reported fiscal year, the social network generated approximately 50.6 billion U.S. dollars in mobile ad revenues. The company stated that mobile accounted for 92 percent of its total advertising revenue.

UAB "FB SPLIT" financial data: profit, annual turnover, paid taxes, sales revenue, equity, assets (long-term and short-term), profitability indicators.

Japan FB: GA: Revenue: Govt Affiliated Agencies: Total data was reported at 43.846 JPY bn in 2018. This records a decrease from the previous number of 44.654 JPY bn for 2017. Japan FB: GA: Revenue: Govt Affiliated Agencies: Total data is updated yearly, averaging 18.038 JPY bn from Mar 1998 (Median) to 2018, with 21 observations. The data reached an all-time high of 45.397 JPY bn in 2015 and a record low of 15.721 JPY bn in 2012. Japan FB: GA: Revenue: Govt Affiliated Agencies: Total data remains active status in CEIC and is reported by Ministry of Finance. The data is categorized under Global Database’s Japan – Table JP.F021: Government Budget: Final: General Account: Revenue.

UAB "F.B. Production" financial data: profit, annual turnover, paid taxes, sales revenue, equity, assets (long-term and short-term), profitability indicators.

In the second quarter of 2025, Meta's net income amounted to 18.3 billion U.S. dollars, up from 16.6 billion when compared to the previous quarter.Facebook company informationFacebook is the biggest social network worldwide. The platform generates the vast majority of its revenues through advertising – as of March 2020, 98 percent of Facebook’s revenues were derived from ad sales, making the company highly dependent on market regulations regarding digital ad sales. In 2019, Facebook was second only to Google in terms of digital advertising revenues. The company’s ad revenue during this period amounted to 69.7 billion U.S. dollars. Facebook is still among the fastest-growing tech companies in the world. In 2020, the company increased its revenue by 21.6 percent compared to the previous year. Facebook founder Mark Zuckerberg also ranks among the richest internet billionaires with a personal net worth of roughly 97 billion U.S. dollars.

Japan Final Budget (FB): General Account (GA): Govt Revenue Total data was reported at 99,109.488 JPY bn in 2018. This records a decrease from the previous number of 100,222.015 JPY bn for 2017. Japan Final Budget (FB): General Account (GA): Govt Revenue Total data is updated yearly, averaging 78,034.005 JPY bn from Mar 1976 (Median) to 2018, with 43 observations. The data reached an all-time high of 107,510.467 JPY bn in 2012 and a record low of 20,837.157 JPY bn in 1976. Japan Final Budget (FB): General Account (GA): Govt Revenue Total data remains active status in CEIC and is reported by Ministry of Finance. The data is categorized under Global Database’s Japan – Table JP.F021: Government Budget: Final: General Account: Revenue. Figures for FY2014 are drafted budget figures released by the source, and are subjected to revise.

Japan FB: GA: Revenue: Assets Reallocation Income (AI): Total data was reported at 276.637 JPY bn in 2019. This records an increase from the previous number of 254.079 JPY bn for 2018. Japan FB: GA: Revenue: Assets Reallocation Income (AI): Total data is updated yearly, averaging 306.453 JPY bn from Mar 1998 (Median) to 2019, with 22 observations. The data reached an all-time high of 809.213 JPY bn in 2011 and a record low of 197.552 JPY bn in 2013. Japan FB: GA: Revenue: Assets Reallocation Income (AI): Total data remains active status in CEIC and is reported by Ministry of Finance. The data is categorized under Global Database’s Japan – Table JP.F021: Government Budget: Final: General Account: Revenue.

UAB "FB Interiors" financial data: profit, annual turnover, paid taxes, sales revenue, equity, assets (long-term and short-term), profitability indicators.