Advertising expenditure has continuously grown across the Asia-Pacific region throughout the past decade, except for a temporary decline in 2020. The region experienced an increase in advertising spending from around ***** billion U.S. dollars in 2014 to approximately *** billion U.S. dollars in 2024. Leading ad markets The Asia-Pacific region has undergone significant economic development over the past decade, fueling rapid growth in advertising investments. China and Japan dominate as the region's largest ad markets, not only across the Asia-Pacific region but throughout the world. The increasing penetration of digital platforms and evolving consumer behavior further contribute to the shifting landscape of ad spending across the region. Shifts in advertising strategies Between traditional and digital advertising, different parts of the regions show varying priorities. Australia and Oceania allocate a larger share of their ad spending to traditional advertising, whereas Southeast Asia leans more towards digital ad spending. Consumers across the Asia-Pacific region consider personalized social media ads to be the most influential forms of digital advertising, shaping purchasing decisions more effectively. As digitalization continues to reshape the advertising industry, brands are expected to refine their ad strategies to enhance engagement.

In a 2025 survey conducted in the Asia-Pacific region, approximately ** percent of respondents from Japan reported that they were most likely to spend more on experiences when traveling domestically. In comparison, around ** percent of respondents in China answered that they intended to spend more on beauty and skincare during domestic travels.

In a 2025 survey conducted in the Asia-Pacific region, approximately ** percent of respondents from Japan stated that they were most likely to spend more on experiences when traveling internationally. In comparison, around ** percent of Southeast Asian respondents answered that they intend to spend more on luxury fashion during international travels.

In 2021, advertising spending in the Asia-Pacific region experienced its highest year-on-year change in the past decade, growing by more than ****** percent. For 2022, ad spending in APAC was projected to increase by *** percent.

In 2022, Japan accounted for over ** percent of artificial intelligence solutions spending across the Asia-Pacific region. In contrast, India's AI solutions spending share in APAC's total spending stood at *** percent.

In 2022, the spending value on artificial intelligence (AI) software solutions across the Asia-Pacific region amounted to *** billion U.S. dollars. AI services were the second biggest AI solutions segment in APAC that year.

According to a survey from 2021, male respondents from Australia were willing to spend the most on online purchases with an average of ***** U.S. dollars, whereas female consumers from the country were willing to spend *** U.S. dollars. Overall, the male consumers were willing to spend more on online purchases compared to female consumers in the surveyed Asia-Pacific countries.

In 2021, the highest expenditure in advertising spending in the Asia-Pacific region went into internet marketing, approximately ***** billion U.S. dollars. In comparison, just over *** billion dollars were spent on advertising in cinemas that year.

An increasingly digital region

The Asia-Pacific region has undergone a digital transformation throughout the past few decades. As such, its advertising industry has acclimatized to the region’s new, digital culture. By 2021, it has been estimated that there will be an even greater focus on digital advertising formats over traditional advertising. Social media is expected to play a significant role in the digitization of Asia Pacific’s ad economy, with the number of monthly Facebook advert clicks already increasing per user.

Different mediums of advertising

The Asia-Pacific region is famed for its advertising sector, ranking in second place globally after North America in terms of advertising spending. Previously, Asia-Pacific nations spent significant amounts of money on traditional forms of advertising, such as newspapers, magazines, radio, and television. However, the region has begun to focus on digital advertising, with expectations that digital advertising spending will increase in the Asia Pacific region. As internet penetration throughout the region continues to increase and more citizens gain internet access, increasing the digital ad spend appears to be the next logical step for Asia Pacific, as digital advertising can appeal to a larger audience.

Information and communications technology (ICT) spending in the Asia-Pacific region, excluding Japan, was forecast to grow **** percent in the professional services sector in 2022. ICT spending in the Asia-Pacific region, excluding Japan, was forecast to grow in all sectors in 2022.

In 2022, artificial intelligence (AI) spending in the Asia-Pacific region increased by ** percent. AI spending in the region was forecast to grow steadily over next years. Augmented customer service agents are currently leading the major AI use cases in the Asia-Pacific region.

According to a survey from 2021, respondents from China were willing to spend the most on online purchases with an average of ***** U.S. dollars. In the same survey, the Australian respondents were willing to spend around ***** U.S. dollars on online purchases.

As of May 2023, internet of things (IoT) spending in the Asia-Pacific region was forecast to amount to 277.5 billion U.S. dollars that year. IoT spending in APAC was forecast to grow significantly over the next years and is set to reach 435 billion dollars by 2027.

Artificial intelligence (AI) spending in the Asia-Pacific region was forecasted to steadily increase from 2023 to 2027, reaching **** billion U.S. dollars by 2027.

Digital advertising spending in the Asia-Pacific region has increased from 2016 and amounted to just over ** billion U.S. dollars in 2019. Digital ad expenditure in APAC was forecasted to decrease slightly to approximately ***** billion U.S dollars in 2020, likely due to impacts from the outbreak of the coronavirus (COVID-19).

In 2021, out-of-home (OOH) advertising spending in the Asia-Pacific region amounted to approximately **** billion U.S. dollars, marking an increase from about **** billion dollars in 2012. Outdoor ad expenditure was forecast to increase further in the next few years, reaching over **** billion dollars in 2024.

In 2019, spending on public cloud services in the Asia Pacific region reached just under ** billion U.S. dollars. This figure was predicted to increase in the following year.

In 2023, enterprise cybersecurity spending in the Asia-Pacific region (including Japan) amounted to *** billion U.S. dollars. By 2027, the cybersecurity spending by enterprises in the region was forecast to reach ** billion U.S. dollars.

According to a survey conducted in 2024, around ** percent of respondents from Japan and ** percent of respondents from South Korea selected food and non-alcoholic beverages as one of their top five categories they prioritized spending on. In comparison, about ** percent of respondents from India stated that they spent most on household goods and services.

In 2021, advertising spending in China amounted to approximately 90.94 billion U.S. dollars. In comparison, India spent around 10.13 billion U.S. dollars on advertising that year. The constantly growing digital advertising segment accounts for the biggest share of ad spend across the Asia-Pacific region.

According to a 2024 survey among consumers in the Asia-Pacific region, ** percent of the consumer spending in India and China was online. In comparison, the share of online spending in Australia stood at ** percent in 2024.