Revenue for apartment lessors has expanded through the end of 2025. Apartment lessors collect rental income from rental properties, where market forces largely determine their rates. The supply of apartment rentals has grown more slowly than demand, which has elevated rental rates for lessors' benefit. As the Federal Reserve hiked interest rates 11 times between March 2022 and January 2024, homeownership was pushed beyond the reach of many, resulting in a tighter supply and increased demand for rental properties. Despite three interest rate cuts in 2024, mortgage rates have remained stubbornly high in 2025, encouraging consumers to rent. Revenue has climbed at a CAGR of 2.6% over the past five years and is expected to reach $295.3 billion by the end of 2025. This includes an anticipated 1.4% gain in 2025 alone. The increasing unaffordability of housing is caused by the steady climb of mortgage rates and high prices maintained by a low supply. Supply has been held down as buyers who locked in low rates stay put, and investment groups hold a strategic number of their properties empty as investments. Industry profit has remained elevated because of solid demand for apartment rentals. Through the end of 2030, the apartment rental industry's future performance will be shaped by varying factors. The apartment supply in the US, which hit a record in 2024, is expected to taper off, which will push rental prices and occupancy rates up to the lessors' benefit. Other factors, such as interest rate cuts, decreasing financial barriers to homeownership and a high rate of urbanization, will also significantly impact the industry. With an estimated 80.7% of the US population living in urban areas, demand for apartment rentals will strengthen, although rising rental prices could force potential renters to cheaper suburbs. Demand will continue to outpace supply growth, prompting a climb in revenue. Revenue is expected to swell at a CAGR of 1.7% over the next five years, reaching an estimated $321.9 billion in 2030.

The median rent for one- and two-bedroom apartments in Los Angeles, California, amounted to about 2,057 U.S. dollars in January 2025. Rents soared during the COVID-19 pandemic, with rental growth hitting 16.5 percent in March 2022. This trend has since reversed, with growth turning negative in May 2023. Among the different states in the U.S., California ranks as the second most expensive rental market after Hawaii.

The global housing rental service platform market is experiencing robust growth, driven by increasing urbanization, the rising popularity of short-term rentals, and the expanding adoption of technology in property management. The market size in 2025 is estimated at $50 billion, demonstrating significant expansion from its historical period. This growth is projected to continue at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated market value of $150 billion by 2033. Key drivers include the convenience and efficiency offered by online platforms, enabling property owners to manage their listings and tenants to search and book properties easily. Furthermore, the integration of advanced features such as virtual tours, online payment processing, and sophisticated search filters enhances user experience and drives market expansion. Emerging trends, such as the integration of AI for property pricing and tenant screening, along with the rise of subscription-based rental models, are further fueling market growth. However, regulatory challenges related to data privacy and fair housing practices, as well as competition from traditional real estate agencies, pose some restraints on market growth. The competitive landscape is highly dynamic, with a mix of established players like Zillow, Trulia, and RealPage, and innovative startups such as Rentberry and Spotahome vying for market share. Geographic expansion into emerging markets, particularly in Asia and Latin America, presents significant opportunities for growth. Companies are increasingly focusing on enhancing their platforms’ functionalities by integrating advanced technologies like AI and machine learning to improve tenant screening, property valuation, and risk management. Differentiation strategies, such as offering specialized services catering to specific demographics or property types, are also becoming increasingly crucial for success in this competitive market. The overall outlook remains positive, with substantial growth potential driven by technological advancements and evolving consumer preferences.

The online apartment rental services industry is experiencing significant growth because of the booming apartment supply, with over half a million new rental units completed in 2024. Major cities like New York, Dallas and Austin are leading the way in this surge, causing an influx of new, predominantly high-end rental units. As a result, there is increased competition among property managers and a need for more effective digital marketing strategies to reach potential renters. This accelerated growth is predominantly benefiting online rental services, which have seen a climb in listings that, in turn, drive more traffic as renters seek opportunities and deals in markets with slowing rent growth. Overall, industry-wide revenue has climbed at a CAGR of 7.7% to $928.1 million through the end of 2025, including an 8.6% gain in 2025 alone, when profit is expected to reach 23.8%. Leading organizations, such as Zillow and Redfin, are taking advantage of this trend by forming partnerships to expand their listing networks and reach. The consolidation of these digital platforms means renters can access a broader range of apartment listings, streamlining their search process and increasing market transparency. Meanwhile, property marketers are presented with simplified operations and increased marketing leads because of enhanced exposure across major rental platforms. However, smaller markets and affordable housing are not receiving the same benefits, signaling a need for more targeted digital marketing and search tools. The online apartment rental services industry is set to face a shift from oversupply to scarcity by the end of 2030. As apartment construction slows because of high borrowing costs, tighter lending standards and rising project costs, there will be a greater demand for platforms that can help landlords maximize occupancy and optimize rents in a tightening market. To meet this demand, innovations in technology, such as predictive analytics, dynamic pricing and personalized renter experiences, will become a necessity. Amid these changes, the industry is also likely to see a gain in demand for single-family rentals, creating new opportunities for digital platforms to expand their offerings and capture a larger market share. Industry revenue will strengthen at a CAGR of 9.0% to $1.4 billion in 2030.

Revenue for Canadian apartment lessors has gained through the end of 2025. Apartment lessors collect rental income from rental properties, so market forces largely determine their rates. The supply of apartment rentals has grown slower than demand, which has elevated rental rates for lessors' benefit. Favourable economic conditions and demographic trends during most of the period have driven growth in demand. In 2020, the spread of COVID-19 lessened demand for apartment rentals, but the nature of apartment leases prevented a dip in revenue until 2021. Revenue has climbed since 2022 as higher prices and strong demand have fuelled a robust rental market. Revenue has climbed at a CAGR of 1.9% over the past five years and will reach $68.1 billion through the end of 2025. This includes a 2.4% swell in 2025 alone. Climbing vacancies fueled by a historic gain in rental supply will limit rent growth in 2025. The urban population in Canada has continued to expand, fuelling demand for housing in recent years. The supply of apartment rental units has lagged behind demand growth, reflected in low vacancy rates across Canada. Major urban centres have had especially low vacancy rates in recent years. Disposable income has also grown despite significant economic volatility. This has given individuals more funds to cover living expenses, which has enabled lessors to raise rental rates. Favourable macroeconomic conditions are expected to fuel demand for apartment rentals moving forward. Per capita disposable income will climb while vacancy rates remain low. Immigration and urbanization growth will fuel rent growth in major cities, benefiting apartment rental providers. Demand will continue to outpace supply growth, prompting a revenue gain. Revenue will expand at a CAGR of 1.6% through the end of 2030, reaching $73.7 billion in 2030.

The report on Single Apartment Rental covers a summarized study of several factors supporting market growth, such as market size, market type, major regions, and end-user applications. The report enables customers to recognize key drivers that influence and govern the market.

The long-term rental apartment market is experiencing robust growth, driven by several key factors. Increasing urbanization, coupled with a shift towards flexible living arrangements and a preference for convenience over homeownership, are fueling demand. Millennials and Gen Z, in particular, are driving this trend, opting for rental properties that offer amenities and services tailored to their lifestyle preferences. Technological advancements, such as online platforms for apartment searching and property management, are streamlining the rental process and contributing to market expansion. The market is segmented by property type (e.g., studios, one-bedrooms, multi-family units), location (urban vs. suburban), and rental price range. Competition is intensifying among established players and new entrants, leading to innovations in property design, management practices, and tenant services. This competitive landscape is beneficial to consumers, leading to improved quality and more diverse rental options. Despite the strong growth trajectory, several challenges remain. Inflationary pressures, increasing construction costs, and potential interest rate fluctuations can influence market dynamics. Regulations and policies related to rent control and tenant rights also play a significant role. Furthermore, maintaining sustainable occupancy rates and managing property maintenance effectively are crucial for successful operations in this market. The long-term outlook remains positive, driven by persistent underlying demographic shifts and the ongoing appeal of rental living, although cyclical economic factors will continue to exert influence on investment and growth. We project continued steady growth, albeit with potential moderation based on macroeconomic conditions.

The long-term rental apartment market is experiencing robust growth, driven by increasing urbanization, evolving lifestyle preferences, and a shift towards flexible housing options. The market size in 2025 is estimated at $500 billion (a reasonable estimate based on the scale of related housing markets and considering factors like average rental rates and occupancy). This sector shows a promising Compound Annual Growth Rate (CAGR) of 6%, projecting a market value exceeding $750 billion by 2033. Key drivers include rising disposable incomes in emerging economies, the growing popularity of co-living spaces, and the increasing demand for sustainable and amenity-rich rental properties. Technological advancements, such as proptech solutions for property management and tenant engagement, further propel market expansion. While rising construction costs and interest rates pose some challenges, the long-term outlook remains positive, fueled by consistent demand in both individual and corporate tenant segments. The market is segmented by acquisition type (acquire, self-build, lease) and tenant type (individual and corporate), presenting diversified investment and growth opportunities. Key players, such as Common, HomeShare, Ollie, and major global real estate investment trusts (REITs), are actively shaping the market landscape through innovation and strategic acquisitions. The diverse geographic landscape also offers varied opportunities. North America and Europe currently represent significant market shares, but Asia-Pacific, particularly China and India, are emerging as high-growth regions due to rapid urbanization and increasing middle-class populations. While regional variations exist in terms of regulatory environments and market dynamics, the overall long-term trend points towards a continuously expanding market for long-term rental apartments, making it an attractive sector for both investors and developers. The self-build segment is projected to show significant growth due to the potential for incorporating sustainable building practices and customized amenities tailored to tenant preferences. The corporate tenant segment is also expected to expand, driven by businesses increasingly offering rental housing as part of employee benefits packages.

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Vacation Rental Market Size 2025-2029

The vacation rental market size is valued to increase USD 22 billion, at a CAGR of 4.1% from 2024 to 2029. Growing tourism industry and increasing popularity of short-term vacation rental properties will drive the vacation rental market.

Major Market Trends & Insights

Europe dominated the market and accounted for a 32% growth during the forecast period.
By Management - Managed by owners segment was valued at USD 48.50 billion in 2023
By Method - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 68.07 billion
Market Future Opportunities: USD 22.00 billion
CAGR : 4.1%
Europe: Largest market in 2023

Market Summary

The market encompasses the provision of short-term stays in residential properties, including houses, apartments, and homestays. This market is experiencing significant growth due to the expanding tourism industry and the increasing popularity of flexible accommodation options. According to recent data, the vacation rental sector is projected to account for over 20% of the global accommodations market share by 2025. Core technologies, such as instant booking features and digital payment systems, are revolutionizing the vacation rental industry, making it more accessible and convenient for travelers.
However, challenges persist, including the risks associated with fraudulent listings and the need for robust regulatory frameworks to ensure consumer protection. As the market continues to evolve, it presents numerous opportunities for innovation, particularly in the areas of personalized services and sustainable tourism practices.

What will be the Size of the Vacation Rental Market during the forecast period?

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How is the Vacation Rental Market Segmented and what are the key trends of market segmentation?

The vacation rental industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Management

  Managed by owners
  Professionally managed


Method

  Offline
  Online


Type

  Home
  Apartments
  Resort/Condominium
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Management Insights

The managed by owners segment is estimated to witness significant growth during the forecast period.

The markets witness significant trends shaping their operations and growth. Automated check-in and check-out systems streamline the guest experience, reducing manual labor and increasing efficiency. Social media marketing plays a crucial role in attracting and engaging potential renters, with 55% of travelers using social media to plan their trips. Legal compliance requirements are essential for vacation rental businesses, with occupancy rate optimization and access control systems ensuring adherence to regulations. Property valuation methods and smart home technology enhance the value proposition for renters, while energy management systems contribute to cost savings and sustainability. Keyless entry systems and guest review management tools facilitate seamless communication and improve the guest experience.

Customer service automation, cleaning service scheduling, revenue management strategies, and property management software enable owners to optimize their operations and maximize revenue. Rental agreement templates, digital marketing strategies, online booking systems, maintenance request systems, booking calendar software, dynamic pricing models, and channel management platforms are essential tools for vacation rental businesses. Guest experience platforms, yield management techniques, rental income projections, search engine optimization, payment gateway integration, tax calculation software, guest data analytics, customer relationship management, fraud prevention measures, accounting software integration, housekeeping management systems, guest communication tools, pricing optimization algorithms, insurance policy management, security system integration, and performance tracking metrics are all integral components of the evolving the market.

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The Managed by owners segment was valued at USD 48.50 billion in 2019 and showed a gradual increase during the forecast period.

Industry growth is expected to be robust, with 32% of travelers expressing interest in vacation rentals as an alternative to hotels. Additionally, the adoption of technology in vacation rental businesses is projected to increase by 37% in the next five years (Source: Market Research). These trends underscore the import

Housing Rental Platform Market Outlook

The housing rental platform market has seen a significant uptick in recent years, with the global market size estimated at USD 22.6 billion in 2023. The market is projected to grow at a robust CAGR of 12.4% from 2024 to 2032, reaching an estimated USD 72.4 billion by 2032. This growth is propelled by a multitude of factors, including increased urbanization, digital transformation, and changing consumer behaviors towards renting versus owning property.

One of the primary growth factors driving the housing rental platform market is the increasing rate of urbanization across the globe. As more people migrate to urban areas in search of better job opportunities and improved living standards, the demand for rental housing increases. This shift is particularly evident in developing countries, where urban populations are expanding rapidly. Additionally, the growing trend of flexible living, especially among millennials and Gen Z, has contributed significantly to the surge in demand for rental properties. People are increasingly prioritizing experiences and flexibility over long-term commitments such as homeownership, further bolstering the rental market.

Another crucial factor is the rapid digital transformation taking place within the real estate sector. Traditional methods of finding rental properties through brokers or classified ads are being swiftly replaced by digital platforms that offer greater convenience, transparency, and efficiency. Housing rental platforms provide comprehensive listings, virtual tours, and streamlined application processes, making it easier for tenants to find suitable properties. Moreover, these platforms often include features like online payments and maintenance request systems, enhancing the overall user experience for both tenants and landlords.

Economic factors also play a significant role in the growth of the housing rental platform market. In many parts of the world, housing affordability remains a major issue, making renting a more viable option for a large segment of the population. Economic instability and rising property prices have led to an increase in the number of people opting to rent rather than buy homes. Additionally, the COVID-19 pandemic has underscored the importance of flexibility in living arrangements, further accelerating the shift towards rental housing.

In recent years, the emergence of Homestay Booking Platform has revolutionized the way people approach rental accommodations. These platforms offer a unique blend of personalized experiences and local immersion, attracting a wide range of travelers and renters. Unlike traditional rental options, homestay platforms provide users with the opportunity to stay in local homes, offering a more authentic and culturally rich experience. This trend is particularly appealing to millennials and Gen Z, who prioritize experiences over material possessions. As a result, homestay booking platforms have become a significant player in the housing rental market, contributing to its overall growth and diversification.

From a regional perspective, North America is expected to maintain a dominant position in the housing rental platform market. The region's advanced digital infrastructure, high internet penetration rates, and a large population of young professionals contribute to this dominance. In contrast, the Asia Pacific region is anticipated to witness the highest growth rate, driven by rapid urbanization, increased smartphone penetration, and rising disposable incomes. Europe is also a significant market, with a strong preference for renting in urban centers and a growing number of digital-savvy consumers.

Property Type Analysis

The housing rental platform market can be segmented based on property type into apartments, houses, condominiums, and others. The apartments segment holds the lion's share of the market due to the high demand for multi-family housing units in urban areas. Apartments are particularly popular among young professionals and students who prefer rental properties close to their workplaces or educational institutions. The convenience of amenities such as gyms, swimming pools, and security services offered by apartment complexes further enhances their appeal.

Houses form another significant segmen

The global house rental platform market is experiencing robust growth, driven by several key factors. Increased urbanization, a rise in global mobility (both for work and leisure), and the growing preference for flexible living arrangements are fueling demand for convenient and reliable online rental solutions. Technological advancements, including improved mobile applications and sophisticated search functionalities, are enhancing user experience and driving market penetration. The market is segmented by various factors, including rental type (short-term vs. long-term), property type (apartments, houses, etc.), and geographic region. While established players like Airbnb dominate the short-term rental segment, a multitude of platforms cater to long-term rentals, each vying for market share through innovative features and targeted marketing strategies. Competition is intense, with companies focusing on differentiation through unique value propositions, such as specialized services for students, expats, or corporate relocation. The market's growth is also influenced by regulatory changes related to short-term rentals in various cities and countries, impacting both business models and user behavior. We estimate the market size in 2025 to be $15 billion, based on reasonable extrapolations considering the mentioned players and market dynamics. This is expected to demonstrate a healthy Compound Annual Growth Rate (CAGR). Looking ahead, the house rental platform market is poised for continued expansion. The integration of advanced technologies, such as artificial intelligence (AI) for property matching and fraud detection, will improve efficiency and trust. Furthermore, the increasing adoption of subscription-based models and bundled services, such as property management and insurance, offers opportunities for value-added revenue streams. However, challenges remain, including the need to address concerns about security and safety for both renters and landlords. Maintaining data privacy and adhering to evolving regulatory frameworks in various jurisdictions will be critical for sustained growth. The long-term outlook for the market is positive, with a projected CAGR of approximately 12% from 2025 to 2033, driven by ongoing technological innovation and the evolving needs of the global rental market.

The online home rental market is set to experience significant growth from 2025 to 2035, driven by increasing urbanization, rising digital adoption, and the growing demand for flexible living solutions. The market is expected to expand from USD 20.4 billion in 2025 to USD 82.5 billion by 2035, reflecting a CAGR of 14.2% during the forecast period.

Metric	Value
Industry Size (2025E)	USD 20.4 billion
Industry Value (2035F)	USD 82.5 billion
CAGR (2025 to 2035)	14.2%

Global Online Home Rental Market - Country-Wise Per Capita Spending

Country	United States
Population (millions)	345.4
Estimated Per Capita Spending (USD)	145.20

Country	United Kingdom
Population (millions)	68.3
Estimated Per Capita Spending (USD)	132.50

Country	Germany
Population (millions)	83.2
Estimated Per Capita Spending (USD)	120.80

Country	France
Population (millions)	65.6
Estimated Per Capita Spending (USD)	110.30

Country	Canada
Population (millions)	39.2
Estimated Per Capita Spending (USD)	138.60

Country-Wise Outlook

Country	CAGR (2025 to 2035)
United States	6.8%

Country	CAGR (2025 to 2035)
United Kingdom	6.5%

Country	CAGR (2025 to 2035)
Germany	6.7%

Country	CAGR (2025 to 2035)
India	7.5%

Country	CAGR (2025 to 2035)
China	8.1%

Competition Outlook

Estimated Market Share (%), 2024
Airbnb	20-25%
Zillow Rentals	15 to 20%
Realtor.com	12-16%
Apartments.com ( CoStar Group)	10-14%
Other Companies (combined)	35-45%

Median monthly rental prices for the private rental market in England by bedroom category, region and administrative area, calculated using data from the Valuation Office Agency and Office for National Statistics.

Market Size statistics on the Apartment Rental industry in the US

Vital statistics related to Ottawa’s rental housing inventory, including cost of rental housing of different sizes and locations.

Accuracy: No know issues. For a detailed description of the methodology and sources used to compile this data set, please refer to the Rental Market Analysis. Update Frequency: One-time dataset

Contact: Emergency and Protective Services – Public Policy Development Branch

The United States Residential Real Estate Market is Segmented by Property Type (Apartments and Condominiums, and Villas and Landed Houses), by Price Band (Affordable, Mid-Market and Luxury), by Business Model (Sales and Rental), by Mode of Sale (Primary and Secondary), and by Region (Northeast, Midwest, Southeast, West and Southwest). The Market Forecasts are Provided in Terms of Value (USD)

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Residential Real Estate Market Size 2025-2029

The residential real estate market size is valued to increase USD 485.2 billion, at a CAGR of 4.5% from 2024 to 2029. Growing residential sector globally will drive the residential real estate market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 55% growth during the forecast period.
By Mode Of Booking - Sales segment was valued at USD 926.50 billion in 2023
By Type - Apartments and condominiums segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 41.01 billion
Market Future Opportunities: USD 485.20 billion
CAGR : 4.5%
APAC: Largest market in 2023

Market Summary

The market is a dynamic and ever-evolving sector that continues to shape the global economy. With increasing marketing initiatives and the growing residential sector globally, the market presents significant opportunities for growth. However, regulatory uncertainty looms large, posing challenges for stakeholders. According to recent reports, technology adoption in residential real estate has surged, with virtual tours and digital listings becoming increasingly popular. In fact, over 40% of homebuyers in the US prefer virtual property viewings. Core technologies such as artificial intelligence and blockchain are revolutionizing the industry, offering enhanced customer experiences and streamlined processes.
Despite these advancements, regulatory compliance remains a major concern, with varying regulations across regions adding complexity to market operations. The market is a complex and intriguing space, with ongoing activities and evolving patterns shaping its future trajectory.

What will be the Size of the Residential Real Estate Market during the forecast period?

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How is the Residential Real Estate Market Segmented and what are the key trends of market segmentation?

The residential real estate industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Mode Of Booking

  Sales
  Rental or lease


Type

  Apartments and condominiums
  Landed houses and villas


Location

  Urban
  Suburban
  Rural


End-user

  Mid-range housing
  Affordable housing
  Luxury housing


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  APAC

    Australia
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Mode Of Booking Insights

The sales segment is estimated to witness significant growth during the forecast period.

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The Sales segment was valued at USD 926.50 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 55% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in the Asia Pacific (APAC) region holds a significant share and is projected to lead the global market growth. Factors fueling this expansion include the region's rapid urbanization and increasing consumer spending power. Notably, residential and commercial projects in countries like India and China are experiencing robust development. The residential real estate sector in China plays a pivotal role in the economy and serves as a major growth driver for the market.

With these trends continuing, the APAC the market is poised for continued expansion during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

In the Residential Real Estate Market, understanding the impact property tax rates home values and effect interest rates mortgage affordability is essential for buyers and investors. Key factors affecting home price appreciation and factors influencing housing affordability shape market trends, while the importance property due diligence process and requirements environmental site assessment ensure informed decisions. Investors benefit from methods calculating rental property roi, process home equity loan application, and benefits real estate portfolio diversification. Tools like property management software efficiency and techniques effective property marketing help tackle challenges managing rental properties. Additionally, strategies successf

BASE YEAR	2024
HISTORICAL DATA	2019 - 2023
REGIONS COVERED	North America, Europe, APAC, South America, MEA
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
MARKET SIZE 2024	2032.6(USD Billion)
MARKET SIZE 2025	2071.2(USD Billion)
MARKET SIZE 2035	2500.0(USD Billion)
SEGMENTS COVERED	Type of Apartment, Rental Duration, Amenities Offered, Target Market, Regional
COUNTRIES COVERED	US, Canada, Germany, UK, France, Russia, Italy, Spain, Rest of Europe, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, Rest of APAC, Brazil, Mexico, Argentina, Rest of South America, GCC, South Africa, Rest of MEA
KEY MARKET DYNAMICS	Rising urbanization rates, Increased demand for rentals, Fluctuating rental prices, Growing online rental platforms, Shift towards flexible living arrangements
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Homestay, Trulia, OYO, RentPath, Zillow, Sonder, Bookingcom, HomeAway, Apartmentscom, Airbnb, Wework, RentCafe, PropertyGuru, Vacasa, Realtorcom, ApartmentFinder
MARKET FORECAST PERIOD	2025 - 2035
KEY MARKET OPPORTUNITIES	Affordable housing demand surge, Sustainable living solutions growth, Technology integration in property management, Flexible leasing options expansion, Urban migration driving rental rates
COMPOUND ANNUAL GROWTH RATE (CAGR)	1.9% (2025 - 2035)

VITAL SIGNS INDICATOR List Rents (EC9)

FULL MEASURE NAME List Rents

LAST UPDATED October 2016

DESCRIPTION List rent refers to the advertised rents for available rental housing and serves as a measure of housing costs for new households moving into a neighborhood, city, county or region.

DATA SOURCE real Answers (1994 – 2015) no link

Zillow Metro Median Listing Price All Homes (2010-2016) http://www.zillow.com/research/data/

CONTACT INFORMATION vitalsigns.info@mtc.ca.gov

METHODOLOGY NOTES (across all datasets for this indicator) List rents data reflects median rent prices advertised for available apartments rather than median rent payments; more information is available in the indicator definition above. Regional and local geographies rely on data collected by real Answers, a research organization and database publisher specializing in the multifamily housing market. real Answers focuses on collecting longitudinal data for individual rental properties through quarterly surveys. For the Bay Area, their database is comprised of properties with 40 to 3,000+ housing units. Median list prices most likely have an upward bias due to the exclusion of smaller properties. The bias may be most extreme in geographies where large rental properties represent a small portion of the overall rental market. A map of the individual properties surveyed is included in the Local Focus section.

Individual properties surveyed provided lower- and upper-bound ranges for the various types of housing available (studio, 1 bedroom, 2 bedroom, etc.). Median lower- and upper-bound prices are determined across all housing types for the regional and county geographies. The median list price represented in Vital Signs is the average of the median lower- and upper-bound prices for the region and counties. Median upper-bound prices are determined across all housing types for the city geographies. The median list price represented in Vital Signs is the median upper-bound price for cities. For simplicity, only the mean list rent is displayed for the individual properties. The metro areas geography rely upon Zillow data, which is the median price for rentals listed through www.zillow.com during the month. Like the real Answers data, Zillow's median list prices most likely have an upward bias since small properties are underrepresented in Zillow's listings. The metro area data for the Bay Area cannot be compared to the regional Bay Area data. Due to afore mentioned data limitations, this data is suitable for analyzing the change in list rents over time but not necessarily comparisons of absolute list rents. Metro area boundaries reflects today’s metro area definitions by county for consistency, rather than historical metro area boundaries.

Due to the limited number of rental properties surveyed, city-level data is unavailable for Atherton, Belvedere, Brisbane, Calistoga, Clayton, Cloverdale, Cotati, Fairfax, Half Moon Bay, Healdsburg, Hillsborough, Los Altos Hills, Monte Sereno, Moranga, Oakley, Orinda, Portola Valley, Rio Vista, Ross, San Anselmo, San Carlos, Saratoga, Sebastopol, Windsor, Woodside, and Yountville.

Inflation-adjusted data are presented to illustrate how rents have grown relative to overall price increases; that said, the use of the Consumer Price Index does create some challenges given the fact that housing represents a major chunk of consumer goods bundle used to calculate CPI. This reflects a methodological tradeoff between precision and accuracy and is a common concern when working with any commodity that is a major component of CPI itself. Percent change in inflation-adjusted median is calculated with respect to the median price from the fourth quarter or December of the base year.

The commercial and residential furniture rental market, valued at $129.19 billion in 2025, is projected to experience robust growth, driven by several key factors. Increasing urbanization and population density in major cities lead to higher demand for flexible living solutions and temporary accommodation, boosting the need for short-term furniture rentals. The rise of the gig economy and remote work further contributes to this trend, as individuals and businesses seek cost-effective and adaptable furniture arrangements. Furthermore, the growing preference for experiential consumption over ownership, coupled with rising awareness of sustainable practices and reduced waste, is fueling market expansion. The convenience and flexibility offered by rental services, along with the avoidance of upfront capital expenditure, contribute to the market's attractiveness. Significant growth is anticipated across various segments. The residential sector, encompassing individual renters and temporary housing, is expected to be a major growth driver, fueled by the trends mentioned above. The commercial segment, which includes offices, short-term rentals, and furnished apartments, is also poised for significant expansion, driven by the flexibility it provides to businesses and property management companies. While challenges such as managing logistics, inventory, and potential damage remain, technological advancements, including online platforms and improved inventory management systems, are mitigating these issues and enhancing overall operational efficiency within the industry. This is fostering greater competition, leading to enhanced customer service and innovative rental offerings. The projected Compound Annual Growth Rate (CAGR) of 6.5% over the forecast period (2025-2033) suggests a significant market expansion, reaching an estimated value exceeding $260 billion by 2033.