Apache License, v2.0https://www.apache.org/licenses/LICENSE-2.0
License information was derived automatically
Social Media has become a part of our day-to-day routine, keeping users from across the world well-connected through digital platforms. With each passing year, social media is evolving at a rapid speed. With each passing year, the number of social media users is increasing at an immersive speed. Reports also suggest the number of social media users will reach a milestone of 5.85 billion in 2027.
In 2024, 62.6% of the world’s population will access social media, which clearly indicates the dominance of social media platforms in today’s world. In this article, we will examine social media statistics for 2024, uncovering monthly active users, daily time spent by users, most downloaded social media apps, etc.
During the fourth quarter of 2023, the number of daily active users on Facebook reached 2.1 billion, a minor increase on the previous quarter. When compared with the number of daily active users in the final quarter of 2022, the platform has gained around 100 million users. Facebook’s penetration rate for the United States in 2023 was 72.13 percent, up from 71.43 percent in 2022. The social network’s audience reach is projected to stand at 75.79 percent by 2027.
Most popular social media websites
As of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.
For Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube.
Meta’s revenue
Facebook Inc was renamed as Meta in 2021, in a strategic step toward the metaverse. Meta Platforms is now the parent company of Facebook, Instagram, Facebook Messenger and WhatsApp amongst others, together being known as Meta’s Family of Apps.
Meta’s annual revenue for 2021 was 117.92 billion U.S. dollars, up from 85.97 billion in 2020. Within a decade, the company has increased its annual revenue by approximately 114 billion U.S. dollars. In the most recent fiscal year, Meta’s Family of Apps were responsible for over 115 billion U.S. dollars’ worth of Meta’s revenue.
https://cdla.io/sharing-1-0/https://cdla.io/sharing-1-0/
Context: This dataset offers insights into the usage patterns of social media apps for 1,000 users across seven popular platforms: Facebook, Instagram, Twitter, Snapchat, TikTok, LinkedIn, and Pinterest. It tracks various metrics such as daily time spent on the app, number of posts made, likes received, and new followers gained.
Dataset Features:
User_ID: Unique identifier for each user. App: The social media platform being used. Daily_Minutes_Spent: Total time a user spends on the app each day, ranging from 5 to 500 minutes. Posts_Per_Day: Number of posts a user creates per day, ranging from 0 to 20. Likes_Per_Day: Total number of likes a user receives on their posts each day, ranging from 0 to 200. Follows_Per_Day: The number of new followers a user gains daily, ranging from 0 to 50. Context & Use Cases: This dataset could be particularly useful for social media analysts, digital marketers, or researchers interested in understanding user engagement trends across different platforms. It provides insights into how much time users spend, how actively they post, and the level of engagement they receive (in terms of likes and followers).
Conclusion & Outcome: Analyzing this dataset could yield several outcomes:
Engagement Patterns: Identifying which platforms have higher engagement in terms of time spent or likes received. Active Users: Determining which users are the most active across various platforms based on the number of posts and followers gained. User Retention: Studying the correlation between time spent and follower growth, providing insight into user retention strategies for different platforms. Overall, the dataset allows for exploration of social media usage trends and helps drive decision-making for marketing strategies, content creation, and platform engagement.
https://cubig.ai/store/terms-of-servicehttps://cubig.ai/store/terms-of-service
1) Data Introduction • The Social Media Usage Dataset(Applications) features patterns and activity indicators that 1,000 users use seven major social media platforms, including Facebook, Instagram, and Twitter.
2) Data Utilization (1) Social Media Usage Dataset(Applications) has characteristics that: • This dataset provides different social media activity data for each user, including daily usage time, number of posts, number of likes received, and number of new followers. (2) Social Media Usage Dataset(Applications) can be used to: • Analysis of User Participation by Platform: You can analyze participation and popular trends by platform by comparing usage time and activity for each social media. • Establish marketing strategy: Based on user activity data, it can be used for targeted marketing, content production, and user retention strategies.
The confluence of Search and Recommendation (S&R) services is a vital aspect of online content platforms like Kuaishou and TikTok. The integration of S&R modeling is a highly intuitive approach adopted by industry practitioners. However, there is a noticeable lack of research conducted in this area within the academia, primarily due to the absence of publicly available datasets. Consequently, a substantial gap has emerged between academia and industry regarding research endeavors in this field. To bridge this gap, we introduce the first large-scale, real-world dataset KuaiSAR of integrated Search And Recommendation behaviors collected from Kuaishou, a leading short-video app in China with over 300 million daily active users. Previous research in this field has predominantly employed publicly available datasets that are semi-synthetic and simulated, with artificially fabricated search behaviors. Distinct from previous datasets, KuaiSAR records genuine user behaviors, the occurrence of each interaction within either search or recommendation service, and the users’ transitions between the two services. This work aids in joint modeling of S&R, and the utilization of search data for recommenders (and recommendation data for search engines). Additionally, due to the diverse feedback labels of user-video interactions, KuaiSAR also supports a wide range of other tasks, including intent recommendation, multi-task learning, and long sequential multi-behavior modeling etc. We believe this dataset will facilitate innovative research and enrich our understanding of S&R services integration in real-world applications.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
This repository contains four datasets about the number of active users of selected mobile apps purchased from Selectivv company (https://selectivv.com/). Details regarding the data may be found below:
How data was collected: Selectivv uses programmatic advertisements systems that collect information on about 24 mln smartphone users in Poland
Apps:
Unit: an active user of a given app. Active = used given app at least 1 minute in a given period (e.g. 1 unit during whole month, half-year).
Period: 2018-2018; monthly and half-year data
Spatial aggregation: country level, city level, functional area level, voivodeship level. Functional area is defined as here https://stat.gov.pl/en/regional-statistics/regional-surveys/urban-audit/larger-urban-zones-luz/
Activity time: measured by activity time of given app (in hours; average and standard deviation)
Datasets:
Detailed description:
1. gig-table1-monthly-counts-stats.csv
Structure:
2. gig-table2-halfyear-demo-stats.csv
Structure:
3. gig-table3-halfyear-region-stats.csv
Structure:
Please note that:
More details here: https://stat.gov.pl/en/regional-statistics/regional-surveys/urban-audit/larger-urban-zones-luz/
4. gig-table4-halfyear-activity-stats.csv
Structure:
As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.
Instagram users
With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.
Instagram features
One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
As of the second quarter of 2021, Snapchat had 293 million daily active users.
https://www.factori.ai/privacy-policyhttps://www.factori.ai/privacy-policy
Mobility data is collected through location-aware mobile apps using an SDK-based implementation. Users explicitly consent to share their location data via a clear opt-in process and are provided with clear opt-out options. Factori ingests, cleans, validates, and exports all location data signals to ensure the highest quality data is available for analysis.
Our data reach encompasses the total counts available across various categories, including attributes such as country location, MAU (Monthly Active Users), DAU (Daily Active Users), and Monthly Location Pings.
We collect data dynamically, offering the most updated data and insights at the best-suited intervals (daily, weekly, monthly, or quarterly).
Our data supports various business needs, including consumer insight, market intelligence, advertising, and retail analytics.
The global number of KakaoTalk users in was forecast to decrease between 2024 and 2028 by in total 0.7 million users. This overall decrease does not happen continuously, notably not in 2026 and 2027. The KakaoTalk user base is estimated to amount to 48.7 million users in 2028. Notably, the number of KakaoTalk users of was continuously increasing over the past years.User figures, here concerning the platform kakaoTalk, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).
TagX Web Browsing Clickstream Data: Unveiling Digital Behavior Across North America and EU Unique Insights into Online User Behavior TagX Web Browsing clickstream Data offers an unparalleled window into the digital lives of 1 million users across North America and the European Union. This comprehensive dataset stands out in the market due to its breadth, depth, and stringent compliance with data protection regulations. What Makes Our Data Unique?
Extensive Geographic Coverage: Spanning two major markets, our data provides a holistic view of web browsing patterns in developed economies. Large User Base: With 300K active users, our dataset offers statistically significant insights across various demographics and user segments. GDPR and CCPA Compliance: We prioritize user privacy and data protection, ensuring that our data collection and processing methods adhere to the strictest regulatory standards. Real-time Updates: Our clickstream data is continuously refreshed, providing up-to-the-minute insights into evolving online trends and user behaviors. Granular Data Points: We capture a wide array of metrics, including time spent on websites, click patterns, search queries, and user journey flows.
Data Sourcing: Ethical and Transparent Our web browsing clickstream data is sourced through a network of partnered websites and applications. Users explicitly opt-in to data collection, ensuring transparency and consent. We employ advanced anonymization techniques to protect individual privacy while maintaining the integrity and value of the aggregated data. Key aspects of our data sourcing process include:
Voluntary user participation through clear opt-in mechanisms Regular audits of data collection methods to ensure ongoing compliance Collaboration with privacy experts to implement best practices in data anonymization Continuous monitoring of regulatory landscapes to adapt our processes as needed
Primary Use Cases and Verticals TagX Web Browsing clickstream Data serves a multitude of industries and use cases, including but not limited to:
Digital Marketing and Advertising:
Audience segmentation and targeting Campaign performance optimization Competitor analysis and benchmarking
E-commerce and Retail:
Customer journey mapping Product recommendation enhancements Cart abandonment analysis
Media and Entertainment:
Content consumption trends Audience engagement metrics Cross-platform user behavior analysis
Financial Services:
Risk assessment based on online behavior Fraud detection through anomaly identification Investment trend analysis
Technology and Software:
User experience optimization Feature adoption tracking Competitive intelligence
Market Research and Consulting:
Consumer behavior studies Industry trend analysis Digital transformation strategies
Integration with Broader Data Offering TagX Web Browsing clickstream Data is a cornerstone of our comprehensive digital intelligence suite. It seamlessly integrates with our other data products to provide a 360-degree view of online user behavior:
Social Media Engagement Data: Combine clickstream insights with social media interactions for a holistic understanding of digital footprints. Mobile App Usage Data: Cross-reference web browsing patterns with mobile app usage to map the complete digital journey. Purchase Intent Signals: Enrich clickstream data with purchase intent indicators to power predictive analytics and targeted marketing efforts. Demographic Overlays: Enhance web browsing data with demographic information for more precise audience segmentation and targeting.
By leveraging these complementary datasets, businesses can unlock deeper insights and drive more impactful strategies across their digital initiatives. Data Quality and Scale We pride ourselves on delivering high-quality, reliable data at scale:
Rigorous Data Cleaning: Advanced algorithms filter out bot traffic, VPNs, and other non-human interactions. Regular Quality Checks: Our data science team conducts ongoing audits to ensure data accuracy and consistency. Scalable Infrastructure: Our robust data processing pipeline can handle billions of daily events, ensuring comprehensive coverage. Historical Data Availability: Access up to 24 months of historical data for trend analysis and longitudinal studies. Customizable Data Feeds: Tailor the data delivery to your specific needs, from raw clickstream events to aggregated insights.
Empowering Data-Driven Decision Making In today's digital-first world, understanding online user behavior is crucial for businesses across all sectors. TagX Web Browsing clickstream Data empowers organizations to make informed decisions, optimize their digital strategies, and stay ahead of the competition. Whether you're a marketer looking to refine your targeting, a product manager seeking to enhance user experience, or a researcher exploring digital trends, our cli...
Which county has the most Facebook users?
There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.
Facebook – the most used social media
Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.
Facebook usage by device
As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.
The S3 dataset contains the behavior (sensors, statistics of applications, and voice) of 21 volunteers interacting with their smartphones for more than 60 days. The type of users is diverse, males and females in the age range from 18 until 70 have been considered in the dataset generation. The wide range of age is a key aspect, due to the impact of age in terms of smartphone usage. To generate the dataset the volunteers installed a prototype of the smartphone application in on their Android mobile phones.
All attributes of the different kinds of data are writed in a vector. The dataset contains the fellow vectors:
Sensors:
This type of vector contains data belonging to smartphone sensors (accelerometer and gyroscope) that has been acquired in a given windows of time. Each vector is obtained every 20 seconds, and the monitored features are:- Average of accelerometer and gyroscope values.- Maximum and minimum of accelerometer and gyroscope values.- Variance of accelerometer and gyroscope values.- Peak-to-peak (max-min) of X, Y, Z coordinates.- Magnitude for gyroscope and accelerometer.
Statistics:
These vectors contain data about the different applications used by the user recently. Each vector of statistics is calculated every 60 seconds and contains : - Foreground application counters (number of different and total apps) for the last minute and the last day.- Most common app ID and the number of usages in the last minute and the last day. - ID of the currently active app. - ID of the last active app prior to the current one.- ID of the application most frequently utilized prior to the current application. - Bytes transmitted and received through the network interfaces.
Voice:
This kind of vector is generated when the microphone is active in a call o voice note. The speaker vector is an embedding, extracted from the audio, and it contains information about the user's identity. This vector, is usually named "x-vector" in the Speaker Recognition field, and it is calculated following the steps detailed in "egs/sitw/v2" for the Kaldi library, with the models available for the extraction of the embedding.
A summary of the details of the collected database.
- Users: 21 - Sensors vectors: 417.128 - Statistics app's usage vectors: 151.034 - Speaker vectors: 2.720 - Call recordings: 629 - Voice messages: 2.091
Description:
The Crowd Counting Dataset is an extensive collection of high-resolution images capturing a wide variety of crowd scenes, with the number of individuals ranging from zero to 5,000 per image. The dataset is meticulously curated to include diverse scenarios such as public events, street gatherings, protests, festivals, and daily commutes, ensuring that it covers a broad spectrum of crowd densities and environmental conditions.
Download Dataset
Key Features:
Diverse Scenarios: The dataset features crowds in various settings, from dense urban environments to open public spaces, providing a comprehensive resource for developing and testing crowd counting algorithms across different contexts.
High-Quality Annotations: Each image in the dataset is paired with a JSON file that includes precise annotations for every individual in the crowd. The labeling details not only the count of people but also includes classification data such as gender, age group, and activity, enabling multi-dimensional analysis.
Versatility in Applications: This dataset is ideal for training and evaluating machine learning models for applications in public safety, event management, urban planning, and retail analysis, where accurate crowd estimation and behavior analysis are critical.
Scalable Data: With a wide range of crowd sizes, the dataset is suitable for both low-density and high-density crowd counting tasks, providing a robust foundation for developing scalable Al solutions.
Real-World Relevance: The images are sourced from real-world environments, ensuring that models trained on this dataset can generalize well to practical applications, enhancing their reliability in real-time deployments.
Dataset Structure:
Images: High-resolution images captured from various angles and lighting conditions.
Annotations: JSON files containing detailed labels for each individual, including:
Person count
Classification attributes (e.g., age group, gender, activity)
Positional information within the image for precise localization
Categories: The dataset is organized into different categories based on crowd density, scene type, and time of day, allowing users to focus on specific aspects of crowd analysis.
This dataset is sourced from Kaggle.
This dataset encompasses mobile app based media consumption, collected from over 150,000 first-party US Daily Active Users on Android devices. Use it for measurement, journey understanding or to trigger surveys about sentiment. Platforms covered include Netflix, YouTube, Disney+ and Amazon Prime Video.
Fields include pre-roll ads played, viewing duration, channel, category and more. All data tied to demographics, all consumers can be surveyed about viewership (or other topics), and consumer journey understanding can be gleaned combining this dataset with other MFour OmniTraffic® products.
The number of WhatsApp users in North America was forecast to continuously increase between 2024 and 2029 by in total 7.6 million users (+4.97 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 160.51 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Worldwide and Africa.
The number of WhatsApp users in Europe was forecast to continuously increase between 2024 and 2029 by in total 2.6 million users (+2.17 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 122.38 million users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years.User figures, shown here regarding the platform whatsapp, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of WhatsApp users in countries like Africa and South America.
The number of Reddit users in the United States was forecast to continuously increase between 2024 and 2028 by in total 10.3 million users (+5.21 percent). After the ninth consecutive increasing year, the Reddit user base is estimated to reach 208.12 million users and therefore a new peak in 2028. Notably, the number of Reddit users of was continuously increasing over the past years.User figures, shown here with regards to the platform reddit, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once. Reddit users encompass both users that are logged in and those that are not.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Reddit users in countries like Mexico and Canada.
Groundwater is a critical resource for many people, and the USGS generates groundwater level data for thousands of sites across the United States and outlying territories. The ability to put current groundwater data into a long-term historical context is valuable in understanding trends in groundwater use at a particular monitoring location, region, or at the national scale. In 2022, the web application Groundwater Watch was shut down and a long-term replacement is in development. Here, we introduce National Groundwater Conditions, a national-scale web application that maps active groundwater levels and enables users to explore site-level groundwater data with a historical context. The application provides information for understanding long-term trends in groundwater availability at a particular site and for managing critical groundwater resources. It delivers the core functionality that was previously available in Groundwater Watch.
This tool is being released as an experimental product. In the future, the functionality available in the application will be integrated into our existing USGS water applications such as the National Water Dashboard and Monitoring Location Pages; these applications have a wealth of additional mapping features and functionality.
The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.
Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.
The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.
How popular is Instagram?
Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.
Who uses Instagram?
Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.
Celebrity influencers on Instagram
Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.
Apache License, v2.0https://www.apache.org/licenses/LICENSE-2.0
License information was derived automatically
Social Media has become a part of our day-to-day routine, keeping users from across the world well-connected through digital platforms. With each passing year, social media is evolving at a rapid speed. With each passing year, the number of social media users is increasing at an immersive speed. Reports also suggest the number of social media users will reach a milestone of 5.85 billion in 2027.
In 2024, 62.6% of the world’s population will access social media, which clearly indicates the dominance of social media platforms in today’s world. In this article, we will examine social media statistics for 2024, uncovering monthly active users, daily time spent by users, most downloaded social media apps, etc.