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In the first quarter of 2020, a total of 596 petabytes of data were used by new downloads of the top 250 apps worldwide. In comparison, in the same quarter of the preceding year, only 446 petabytes of data was used by new downloads of the most popular apps. The increase in data used by app downloads is a result of the coronavirus pandemic, during which stay-home recommendations were common worldwide.

The graph shows a comparison for app downloads worldwide from 2018 to 2024, using data from Sensor Tower and data.ai. Global app downloads have plateued in recent years, even declining, after seeing strong growth during the COVID-19 pandemic. For 2024 136 billion unique dowloads per user account were recorded. Why the difference? Source methodology explains the gap The discrepancy arises from significant differences in the methodolgy used by the sources to aggregate and generate the data. Sensor Tower reports only unique downloads per user account, excluding app updates, re-downloads, and installations on multiple devices by the same user. In contrast, data.ai includes these additional activities as well as downloads from third-party Android stores and a broader geographic scope, resulting in substantially higher total counts. As a result, Sensor Tower's numbers better reflect new user acquisition, while data.ai's encompass all market activity and total engagement. Despite stagnating downloads user spending is growing While the number of downloads is leveling off, consumer spending on in-app purchases and related revenue has grown in 2024 to 150 billion U.S. dollars, up from aroud 130 billion U.S. dollars in 2023. While gaming remains the highest grossing app category overall, the growth was driven by other categories. The entertainment, photo & video, productivity, and social networking categories ech grew by at least one billion U.S. dollars in revenue in 2024 compared to the previous year.

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The pendulum swung in 2022 with app downloads stagnating, after two years of solid growth under the pandemic. In 2023, some categories saw growth while others continued to stagnate, as users shifted...

In the fourth quarter of 2024, TikTok generated around 186 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019. TikTok interactions: is there a magic formula for content success? In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024. The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok. It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds. What’s trending on TikTok Shop? Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide. TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items, accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively. 

It started with a tap. Somewhere between downloading that meditation app and doomscrolling through social media, the world became mobile-first. Whether you're a commuter catching up on news or a parent relying on educational games to keep kids engaged, apps are now embedded into our daily routines. In 2025, mobile...

Keeping track of your health is, for many people, a continuous task. Monitoring what you eat, how often you exercise and how much water you drink can be time-consuming, fortunately there are tens of...

In 2026, consumers are projected to download 143 billion mobile apps from the Google Play Store, up by almost 30 percent from 111 billion apps downloaded in 2021. By comparison, consumers will amass approximately 38 billion downloads from the Apple App Store in 2026, an increase of around 15 percent compared to the number of downloads in 2021.

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It wasn’t that long ago when downloading a mobile app felt like a novelty. Now, it’s as routine as brushing your teeth. Whether it’s managing finances, booking travel, or tracking health goals, mobile apps have become deeply embedded in daily life. And in 2025, the numbers show just how far...

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In March 2025, ChatGPT’s mobile app recorded over 64.26 million App Store and Google Play downloads worldwide. The ChatGPT platform was launched on November 30, 2022 and has attracted global attention and interest. It has led the global artificial intelligence push with its chatbot format, transforming industries like online search. On May 19, 2023, the artificial intelligence and machine learning laboratory OpenAI launched its popular ChatGPT mobile app on iOS for the United States market, generating over four million downloads already during its first month on the Apple App Store. As OpenAI made the app available to other markets in June 2023, the number of downloads reached over 14 million downloads.

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App download rankings, usage metrics, and user engagement data (iOS/Android)

In 2023, it is estimated that the annual number of app downloads worldwide will amount to *** billion, up from approximately *** billion global app downloads in 2020. As of August 2020, the most-downloaded app category were gaming apps, accounting for nearly half of all app downloads. Social media apps were ranked second with a **** percent market share.

In 2018, mobile app downloads in China amounted to **** billion and are projected to reach ***** billion annual app downloads in 2023. In comparison, mobile app downloads in North America amounted to **** billion in 2018 and are set to increase to **** billion app downloads in 2023.