Apple’s total revenue amounted to around 391 billion U.S. dollars in their 2024 financial year, a decrease from the historical record of 394.33 billion U.S. dollars in financial year 2022. Apple’s annual revenue quadrupled in the last ten years. The fiscal year end of the company is September, 30th. Apple’s dramatic growth Constant waves of innovative products underly Apple’s drastic growth over the years: the Mac computer, iPhone, iPad, and Apple Watch are all revolutionary products that started their own dynasties and enjoy immense commercial success. Apple’s stock tells an even more impressive story: over the last decade, Apple’s share price has grown more than tenfold and prompted it to become the first trillion-dollar company in terms of market capitalization. As of 2024, Apple is the most valuable brand worldwide. Apple store: a unique invention Huge glass panes, minimalistic design – these are the signature characteristics Apple stores are known for. Opened in the early 2000s, the Apple store contributes yet again to Apple’s success story: it was the fastest retailer worldwide to surpass the one-billion-U.S. dollar annual sales trademark and showcases Apple’s diverse products in hundreds of locations around the globe now. Apple’s home market the United States has the highest concentration of these stores – there are 54 Apple stores in California alone when looking at the number of Apple stores by state .

Apple reported net income of 93.74 billion U.S. dollars in its 2024 fiscal year, down from the highest net income to date in 2022. Apple’s global revenue amounted to 391 billion U.S. dollars in that same year. Founded in 1976 in California by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple has over the years developed into one of the most valuable brands worldwide. The fiscal year end of the company is September, 30th. Apple’s products The product that contributed most to Apple’s success is the iPhone, which brought in 52 billion U.S. dollars sales revenue in the first quarter of 2019 alone. Revenues generated from iPhone sales consistently make up around 50 percent of Apple’s overall revenue in recent years. Other major Apple products include consumer electronic devices such as the Mac computers, iPad, Apple Watch and the smart speaker HomePod. Apple’s service products, such as the iTunes Store and iCloud, are becoming a greater part of the company’s business and provides new sources of revenue stream.

In the first quarter of 2025, Apple generated a total of 26.34 billion U.S. dollars in services revenue. These services include iTunes, the company’s online entertainment library, as well as software, digital content, AppleCare, Apple Pay, and licensing. Overall, Apple’s services segment has shown strong growth over the last few years, passing the mark of ten billion U.S. dollars in revenue in a quarter for the first time in 2018. Apple's services segment now only trails the revenue generated by its largest segment, the iPhone, which brings in tens of billions of U.S. dollars each quarter. Apple Inc. Since its famous beginning in a garage in California, Apple has grown into a giant of the technology industry, becoming one of the most valuable companies in the world. Every year, it brings in hundreds of billions of U.S. dollars and revolutionize the industry time and time again with its various consumer electronic devices. Some of the company’s most famous products include the Apple I, MacBook, iPod, Apple Watch, and the iPhone. In order to continue to innovate and improve its product offerings, Apple allocates over ten billion U.S. dollars per year towards its research and development budget. This massive R&D budget not only helps from a hardware perspective, but also assists in the development of more digital solutions to everyday needs such as iCloud and Apple Pay.

Apple’s iPhone sales accounted for around 55 percent of the company’s overall revenue in the first quarter of fiscal year 2025, the largest share of all Apple products. Over the years, services as well as wearables, home and accessories have made a growing contribution to Apple’s net sales. Apple’s revenue growth amid the pandemic In the first quarter of financial year 2025, Apple’s global revenue reached around 124 billion U.S. dollars. The Americas are Apple’s largest regional market and contributed to around 42 percent of the firm’s sales in that quarter. Who are Apple’s competitors? Having a broad family of products, Apple competes with different companies in different markets. Samsung is Apple’s largest adversaries in the global smartphone market, where the company had a share of almost 21 percent in the second quarter of 2024. Similarly, Apple has a solid position in the PC market without a leading advantage. The situation is reversed in the tablet market and the smartwatch market, where Apple has remained the leader since the early days, staying ahead of Samsung, Huawei, Amazon, etc.

iPhone sales made up approximately 55.6 percent of Apple’s total revenue in the first quarter of the company’s fiscal year 2025. iPhone sales usually contribute to half or more than half of Apple’s overall sales revenue. Apple’s other businesses such as the Apple Watch and the iTunes Store have been bringing in growing shares of revenues, from around five percent in 2017 to a combined almost 30 percent in the first quarter of FY 2025. Apple is the second largest smartphone vendor As Apple’s most successful product, the iPhone is one of the most heavyweight players in the smartphone market, with dozens of millions of iPhones being shipped every quarter. Indeed, when it comes to smartphone vendor share, Apple is the second largest smartphone vendor in the world, after Samsung. iPhone runs the iOS system, which is Apple’s inhouse operating system. Most other products on the market run the Android system developed by Google. iOS occupies around a quarter of the overall mobile operating system market, Android the rest. The differences between iOS and Android iOS is a closed system while Android is more open, which means that users can better customize their phones using the Android system. Because of its open nature, Android is also an easier target for hackers, whereas iOS is considered safer as Apple does not release its source code to developers and users. Both operating systems get regularly updated – Android 13 is Android’s 13th major release, and iOS 17 is the 17th major iOS release. Due to the great many models of Android phone devices, the Android versions are more fragmented than iOS, with older versions like Marshmallow and Lollipop still running on a big number of devices, whereas iOS 17, released in 2023, runs on around 66 percent of all Apple devices when looking at iOS version share.

The Americas are Apple’s largest regional market, bringing in net sales of 52.65 billion U.S. dollars in the first quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still counts for around 42 percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which is Apple’s own chain of retail stores that showcase and sell Apple’s various products including the iPhone, iPad, Apple Watch, among others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: The share of iPhone sales consistently amount to more than 55 percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the 18th generation, the new iPhone 16 Pro and 16 Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

For the first quarter of their 2025 fiscal year, Apple reported a revenue of 124.3 billion U.S. dollars. Apple revenue - additional information Apple Computer, Inc. was renamed Apple Inc. in 2007, in order to reflect the brand’s extension into other segments of the consumer electronics market. The company, founded in 1976, went on to grow from a two-man operation to a worldwide record-breaking phenomenon. In its 2023 financial year, Apple reported 383 billion U.S. dollars in revenues, compared to eight billion U.S. dollars in 2004. Since the 2001 launch of the iPod in 2001, Apple has invested billions in research and development of new products, in order to answer ever changing consumer needs. Apple’s most profitable division is its hardware segment, which includes products such as the Macintosh computer series, the iPod, the iPhone, the iPad, or Apple TV. Additionally, Apple offers consumers a number of software products, such as the OS X and iOS operating systems and web-based services, such as the Mac App Store and the iOS App Store, iTunes Store, iBooks, or iCloud. Apple's iPhone is its most successful product Released in 2007 and already in its eighth generation in 2014, the iPhone is Apple’s most successful product, with over 1.5 billion units sold since its launch. It is credited with almost single-handedly making Apple one of the most valuable brands in the world. The iPhone also has a very strong brand retention, surpassing all other smartphone brands. In the United States and in the United Kingdom, Apple's iOS operating system occupied half or more of both markets in 2024.

Apple generated over 69 billion U.S. dollars in revenue from iPhone sales in the first quarter of the 2025 financial year. Apple revenue streams Apple registered its highest revenue to date in FY 2022, when the company’s revenue stood at over 394 billion U.S. dollars. Apple’s success over the years can be explained by strong brand loyalty, and the constant release of innovative products, updates and features. The iPod, for example, was one of the first successful releases of the company to the consumer market. However, according to industry experts, the increased capacity of smartphones to play and store music led to the decline of digital music devices sales, such as the iPod. Rise of Apple iPhone Since its introduction in 2007, Apple’s iPhone has gained space in the market. In the first quarter of Apple's 2025 financial year iPhone sales revenue stood at over 69 billion U.S. dollars. The increase in devices sales had a direct impact on the iPhone’s share of the company’s total revenue. In the beginning of 2009, sales of the iPhone accounted for about 25 percent of Apple’s total revenue. By the first quarter of 2025, this share was at around 55 percent. Other products and services Apple’s iPad tablet, the Mac computer and costumer services are important revenue streams as well for Apple. Together, these three revenue streams generated over 43 billion U.S. dollars for the company in the first quarter of the 2025 fiscal year. Other products such as wearables, home, and accessories generated over 11 billion U.S. dollars in the same quarter.

iPhone sales in the United States amounted to 16 million units in the first quarter of 2018, a strong first quarter performance for Apple's signature smartphone.

Apple in the United States

Apple has a high presence in the United States more than anywhere else in the world. In 2018, 45.1 percent of U.S. smartphone users used an iPhone. As of March 2019, iPhone’s installed base in the United States reached 193 million. Apple’s tablet product iPad is also popular: as of February 2018, the ownership rate of iPad stood at 32 percent for U.S. consumers aged between 30 and 44. According to a new Statista survey, when asked about how they feel about Apple on a gut level, 67 percent U.S. consumers reported positive feelings. Although international sales have overtaken U.S. sales to become Apple’s major revenue stream, the home ground remains immensely significant for the company.

How many iPhones have been sold in 2018?

In the fourth quarter of 2018 alone, Apple sold 46.89 million iPhones worldwide, a figure which slightly outpaced its sales from the corresponding quarter of 2017. In entire 2018, 217.72 million iPhones were shipped worldwide. Apple typically releases at least one new version of its iPhone each year, a strategy which has helped the company consistently pull in quarterly sales figures in the tens of millions. Apple stopped reporting iPhone unit sales at the end of fiscal year 2018; more recent shipment data can be found here.

iPhone’s popularity

As of 2019, estimates suggest that the United States is home to around 266 million smartphone users, cementing the country’s place as a major regional market within the industry. Of those U.S. based smartphone consumers, over 45 percent are Apple iPhone users. This market share figure speaks to the iPhone’s massive popularity within its domestic market, but how does the product fare internationally? At a global scale, Apple’s flagship product faces increased competition, especially from established Asian technology firms like Samsung, Huawei, and OPPO. Despite this, the iPhone has consistently ranked among the most popular devices in the world since its initial release in June 2007.

Apple products

Although the iPhone is the company’s biggest revenue generator by far, Apple offers a multitude of products across a variety of consumer electronics categories. The company’s products include everything from laptops to smartwatches, while additionally offering tech-related services such as an online payment platform and cloud storage.

The iPhone is Apple’s most popular product, selling 46.89 million units in the fourth quarter of 2018. Apple’s other signature products, the iPad and the Mac computer, sold 9.67 and 5.3 million respectively in the same quarter.

iPhone

Apple’s iPhone, being first introduced to the market in 2007, was a revolutionary device that changed the landscape of the mobile phone industry. Now 12 years after its initial release, about 1.5 billion iPhones have been sold worldwide, making it one of the most used smartphones in the world. Revenues generated from iPhone sales consistently make up around 60 percent of Apple’s overall revenue in recent years and in the first quarter of 2019 alone, revenues generated by iPhone sales amounted to 52 billion U.S. dollars. iPhone’s great success contributes to Apple’s booming revenue and helped to make the company one of the world’s most valuable brands.

The number of Apple iPhone unit sales dramatically increased between 2007 and 2023. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around 1.4 million smartphones. By 2023, this number reached over 231 million units.

The newest models and iPhone’s lasting popularity

Apple has ventured into its 17th smartphone generation with its Phone 15 lineup, which, released in September 2023, includes the 15, 15 Plus, 15 Pro and Pro Max. Powered by the A16 bionic chip and running on iOS 17, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of 1,000 U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over 60 million smartphones, while Apple recorded shipments of roughly 50 million units.

Success of Apple’s other products

Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around 50 percent of the market share as of the latest quarter.

In the first quarter of fiscal year 2025, Apple reported a net income of around 36.33 billion U.S. dollars. Apple’s net income figures have grown massively in the past decade, with the yearly total rising from just over six billion dollars in 2008 to around 94 billion in 2024. Apple Inc. Apple holds the title of world’s most valuable brand and is the first public company to reach the one trillion U.S. dollars milestone in market capitalization. Since its famous beginning in a garage in California, the company has grown into a tech industry giant, bringing in hundreds of billions of dollars in revenue each year and revolutionizing the tech industry time and time again with its various consumer electronic devices. Product line Some of the company’s famous products include the iPhone, MacBook, iPod and the relative newcomer Apple Watch. In addition to consumer electronics, the company develops a variety of software packages and apps, as well as its own series of operating systems which support its devices. More recently, Apple has increased the scope of its offerings even further to provide consumers with cloud storage and a mobile payment platform.

In the first quarter of Apple's financial year 2025, iPad sales generated about 11.75 billion U.S. dollars in revenue, up from 7.02 billion U.S. dollars registered in the same quarter of 2024. Apple’s iPad revenue – additional information Introduced to the consumer market in 2010, the iPad is Apple’s tablet computer. This particular device was a pioneer in the tablet market, and aims to fill a gap between smartphones and laptop computers by offering another mobile device option for consumers. The iPad uses the same operating system and multi-touch user interface as the iPhone and the iPod Touch. In the second quarter of 2024, Apple shipped around 12 million tablets worldwide, and has released multiple versions of the device. Apple’s iPad performance In FY 2023, iPad sales generated about 28 billion U.S. dollars in revenues. In the third quarter of 2013 (2Q ’13 calendar year), iPad revenue accounted for about a quarter of Apple’s total global revenue, the highest share to date. In the latest quarter, iPad sales accounted for nearly seven percent of Apple’s total global revenue. Competition With the success of the iPad over the years, Apple has established itself as the leading vendor in the tablet market. The company’s market share has been steadily decreasing over the years though, going from around 60 percent in 2011 to over 30 percent in 2024. Samsung is Apple’s main competitor in the market, while Chinese brands Lenovo and Huawei, and Amazon also have significant market shares. As competitors strengthen their presence in the market, Apple’s tablet operating system, iOS, has lost the position of leading tablet operating system in late 2012 to then regain it in 2022. As of the fourth quarter of 2023, Apple iOS was the leading tablet operating system with almost 55 percent of the share against around 45 percent of Android.

In the first quarter of its 2025 fiscal year, Apple generated around 69 billion U.S. dollars in revenue from the sales of iPhones. Apple iPhone revenue The Apple iPhone is one of the biggest success stories in the smartphone industry. Since its introduction to the market in 2007, Apple has sold more than 1.5 billion units worldwide. As of the third quarter of 2024, the Apple iPhone’s market share of new smartphone sales was over 16 percent. Much of its accomplishments can be attributed to Apple’s ability to keep the product competitive throughout the years, with new releases and updates. Apple iPhone growth The iPhone has shown to be a crucial product for Apple, considering that the iPhone’s share of the company’s total revenue has consistently grown over the years. In the first quarter of 2009, the iPhone sales were responsible for about a quarter of Apple’s revenue. In the third quarter of FY 2024, this figure reached a high of roughly 50 percent, equating to less than 40 billion U.S. dollars in that quarter. In terms of units sold, Apple went from around 55.8 million units in 2010 to about 232 million in 2023, but registered a peak in the fourth quarter of 2020 with more than 90 million iPhones sold worldwide.

The statistic shows a comparison of Apple iPhone, iPad and iPod sales from the first quarter of 2006 to the company's latest financial quarter. In Apple's forth financial quarter of 2018 approximately 47 million iPhones were sold worldwide.

Apple product sales - additional information

Since the introduction of the iPhone in June 2007, sales of the iPod have dramatically decreased from over 10 million units per quarter on average to less than 3 million units in the fourth quarter of 2014, after which Apple stopped reporting sales figures for the iPod as its own category. In contrast, sales of the iPhone have increased rapidly, with over 211 million units sold worldwide in 2016 and over 77 million units sold in the first quarter of 2018 alone. Apple’s operating system, iOS had a global market share of 12.5 percent in the third quarter of 2017, making it the second most popular operating system in the world behind only the Android OS.

Apple released its first iPad in April 2010, with the two most recent models, the iPad Air 2 and the iPad Mini, announced in October 2014. There have been seven versions of the iPad to date. At the beginning of 2012, the iPad was the dominant force in the global tablet market with a market share of 58.1 percent. This share decreased to 25.8 percent in the third quarter of 2017 as Apple faced competition from Google and Samsung. The iPad nevertheless remains a major product for Apple with unit sales of 13 million in the first quarter of 2018, generating revenue of over 5.9 billion U.S. dollars.

In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.

In the first quarter of Apple's 2025 fiscal year, sales of Apple Mac computers generated around 9 billion U.S. dollars in revenue, up from 7.8 billion U.S. dollars of the same quarter in the previous year. PCs were the first electronic devices developed by the company, and today the Mac lineup includes the MacBook Air, Pro, iMac, Mac mini, and Mac Pro.

Sales of the Mac computers amounted to 18.21 million units in Apple’s 2018 fiscal year. The Mac sales peaked in 2015 at 20.59 million units; overall, unit shipments of Apple’s personal computer have remained relatively stable in the last few years.

Macintosh

The Macintosh, which has been branded as Mac since 1998, is a family of personal computers designed by the tech giant Apple. As the first mass-market personal computer, the Mac was a revolutionary product that helped to establish Apple’s standing in the tech industry and had been the company’s major focus in the first three decades since its foundation in 1976. In 2007, the founding father and then CEO Steve Jobs announced Apple’s business shift from computers to consumer electronics, alongside the introduction of the iPhone. In the second quarter of Apple’s 2019 fiscal year, Mac sales amounted to 5.51 billion U.S. dollars and made up 9.5 percent of the company’s revenue, whereas iPhone sales contributed to 53.52 percent of the overall sales.

Standing in PC market

Despite having a market share of just around seven percent in the global PC market, over the years the Mac has accumulated a faithful following. Adored for its design, quality and user-friendly operating system, the Mac’s standing in the PC market remains firm, notwithstanding its high price tag.

The net income of Apple Isports Group with headquarters in the United States amounted to 3.7 million U.S. dollars in 2023. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2018 this is a total increase by approximately 3.8 million U.S. dollars. The trend from 2018 to 2023 shows, furthermore, that this increase happened continuously.