Apple’s grip on customer loyalty remains one of its most valuable competitive advantages. In 2025, signs point to sustained emotional connection, ecosystem lock-in, and high repurchase intent among users. Whether in smartphones, wearables, or services, Apple’s retention performance directly influences its revenue stability and market strength. In sectors such as...

In 2025, Apple’s brand value amounted to approximately *** trillion U.S. dollars. This represented a roughly ** percent increase from the **** billion dollars seen in 2024. The U.S. tech company retained its crown as the most valuable brand worldwide and is the first brand in the history of the ranking to record a brand value of over ************ dollars. Apple’s brand loyalty and global revenue Apple stands out for its high-design products and strong brand loyalty. When the company releases a new product, consumers often queue in front of the tech firm stores, despite the device’s price or if other companies offer a similar product. Apple’s annual financial results are a mirror of its growing success. The company's global revenue stood at *** billion dollars in the fiscal year 2023. Apple’s smartphone business The development process of Apple's smartphone started in 2004, and the first-generation iPhone was introduced in 2007. In the course of time, Apple became one of the biggest global smartphone manufacturers. In the first quarter of 2025, iPhone sales accounted for more than half of Apple's revenue. In the last quarter of 2024, Apple held **** percent of the global smartphone market, leading the ranking, followed by its biggest competitor, South Korean multinational manufacturing conglomerate Samsung.

How high is the brand awareness of Apple in the United States?When it comes to watches users, brand awareness of Apple is at *** in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Apple in the United States?In total, *** of U.S. watches users say they like Apple. However, in actuality, among the *** of U.S. respondents who know Apple, *** of people like the brand.What is the usage share of Apple in the United States?All in all, *** of watches users in the United States use Apple. That means, of the *** who know the brand, *** use them.How loyal are the owners of Apple?Around *** of watches users in the United States say they are likely to use Apple again. Set in relation to the *** usage share of the brand, this means that *** of their owners show loyalty to the brand.What's the buzz around Apple in the United States?In March 2024, about *** of U.S. watches users had heard about Apple in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of Apple in the United States?When it comes to wearables users, brand awareness of Apple is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Apple in the United States?In total, **% of U.S. wearables users say they like Apple. However, in actuality, among the **% of U.S. respondents who know Apple, **% of people like the brand.What is the usage share of Apple in the United States?All in all, **% of wearables users in the United States use Apple. That means, of the **% who know the brand, **% use them.How loyal are the users of Apple?Around **% of wearables users in the United States say they are likely to use Apple again. Set in relation to the **% usage share of the brand, this means that **% of their users show loyalty to the brand.What's the buzz around Apple in the United States?In August 2022, about **% of U.S. wearables users had heard about Apple in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's considerable buzz around Apple in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of Apple in the UK?When it comes to consumer electronics online shop users, brand awareness of Apple is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Apple in the UK?In total, **% of UK consumer electronics online shop users say they like Apple. What is the usage share of Apple in the UK?All in all, **% of consumer electronics online shop users in the UK use Apple. How loyal are the customers of Apple?Around **% of consumer electronics online shop users in the UK say they are likely to use Apple again. What's the buzz around Apple in the UK?In **********, about **% of UK consumer electronics online shop users had heard about Apple in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The Apple Product Review Dataset is a valuable resource for analyzing user opinions, satisfaction, and sentiments regarding various Apple products. This dataset typically contains user-generated reviews and ratings from popular platforms like Apple’s App Store or e-commerce websites. Each review provides insight into the users’ experiences, preferences, and challenges with devices such as iPhones, MacBooks, iPads, and Apple Watches. By analyzing these reviews, researchers and businesses can gain an understanding of product strengths and weaknesses, as well as emerging trends in customer expectations. One of the key aspects of this dataset is the sentiment analysis it allows. By categorizing reviews into positive, negative, or neutral sentiments, data analysts can measure overall customer satisfaction and identify common pain points. For example, users might praise the sleek design and advanced technology of an iPhone while expressing frustration with its battery life or high price. These insights can be incredibly useful for Apple and other tech companies as they work to improve their products based on real-world feedback. Moreover, the dataset helps in identifying patterns of user behavior. Through analysis of the reviews, it is possible to see how different demographics react to Apple products, such as identifying whether younger users are more inclined towards certain features or if professional users demand more productivity-oriented improvements. It can also highlight how user sentiment evolves over time, particularly with software updates or the release of new models. In conclusion, the Apple Product Review Dataset serves as a rich source of information for companies looking to enhance their product development, marketing strategies, and customer support systems. With proper data analysis, it is possible to drive better customer engagement, enhance product features, and maintain brand loyalty by addressing the core issues customers face.

Introduction

iPhone Users Statistics: Apple’s iPhone has become a cornerstone of the global smartphone market, renowned for its premium design, strong brand loyalty, and deep integration within the Apple ecosystem. Since its 2007 debut, the iPhone has cultivated a vast and diverse user base worldwide. This report explores key iPhone user statistics, including demographics, geographic distribution, market share, usage patterns, and purchasing behaviour.

By analyzing current trends and historical data, the report offers valuable insights into consumer preferences and mobile technology adoption, serving as a strategic resource for businesses, developers, and industry stakeholders seeking to navigate the evolving digital landscape.

According to a survey about the music streaming industry in the Middle East and North Africa (MENA) region in the first half of 2020, ** percent of respondents in the region who were Apple music users might switch to another music streaming platform. Anghami had the highest brand loyalty among music streaming brands in the region.

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Info from Wikipedia

*- Apple Inc. is an American multinational technology company that specializes in consumer electronics, computer software and online services. Apple is the largest information technology company by revenue (totaling $365.8 billion in 2021) and, since January 2021, the world's most valuable company. As of 2021, Apple is the fourth-largest PC vendor by unit sales and fourth-largest smartphone manufacturer. It is one of the Big Five American information technology companies, alongside Amazon, Alphabet (Google), Meta (Facebook), and Microsoft.

Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977, and sales of its computers, among them the Apple II, grew quickly. It went public in 1980, to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh, announced in a critically acclaimed advertisement, "1984", directed by Ridley Scott. The high cost of its products and limited application library caused problems, as did power struggles between executives. In 1985, Wozniak departed Apple amicably, while Jobs resigned to found NeXT, taking some Apple employees with him.

As the market for personal computers expanded and evolved throughout the 1990s, Apple lost considerable market share to the lower-priced duopoly of Microsoft Windows on Intel PC clones. The board recruited CEO Gil Amelio, who prepared the struggling company for eventual success with extensive reforms, product focus and layoffs in his 500-day tenure. In 1997, Amelio bought NeXT to resolve Apple's unsuccessful operating-system strategy and entice Jobs back to the company; he replaced Amelio. Apple became profitable again through a number of tactics. First, a revitalizing campaign called "Think different", and by launching the iMac and iPod. In 2001, it opened a retail chain, the Apple Stores, and has acquired numerous companies to broaden its software portfolio. In 2007, the company launched the iPhone to critical acclaim and financial success. Jobs resigned in 2011 for health reasons, and died two months later. He was succeeded as CEO by Tim Cook.

The company receives significant criticism regarding the labor practices of its contractors, its environmental practices, and its business ethics, including anti-competitive behavior and materials sourcing. In August 2018, Apple became the first publicly traded U.S. company to be valued at over $1 trillion. Two years later, it became the first company valued at over $2 trillion, and the first valued at over $3 trillion in January 2022. The company enjoys a high level of brand loyalty, and is ranked as the world's most valuable brand; as of January 2021, there are 1.65 billion Apple products in active use.*

In the first quarter of 2023, Lenovo shipped 22.4 percent of all personal computers worldwide, whilst HP Inc. occupied 21.1 percent of the PC market. Dell ranked third among vendors in terms of PC shipments, accounting for 16.7 percent of the market.

The number of iPhone users in the United States increased to ***** million as of February 2022, partially credited to its price reductions on older smartphone models and the retreat of a major competitor, Huawei, from the market, according to the source. Is loyalty the core to Apple’s success? The iPhone is manufactured by Apple and has a considerable share of the smartphone market in the United States. Apple’s ability to build a trustworthy relationship with its customers is one reason for the success of the iPhone. Satisfaction and brand loyalty for Apple smartphones has been consistently high among U.S. customers.

According to the results of a survey conducted in 2021 on smartphones, approximately 75 percent users of Apple smartphones were willing to upgrade their smartphone with the same manufacturer. The least satisfied were Motorola users, at approximately 27 percent. During the surveyed time period, Samsung was the most popular smartphone brands across the south Asian nation.

In 2023, Alphabet emerged as the Fortune 100 tech company with highest consumer loyalty score, which stood at ** points out of a 100. Intel and Apple ranked second, both earning ** points.

Apple generated over ***billion U.S. dollars in revenue from iPhone sales in the fourth quarter of the 2025 financial year. Apple revenue streams Apple registered its highest revenue to date in FY 2022, when the company’s revenue stood at over *** billion U.S. dollars. Apple’s success over the years can be explained by strong brand loyalty and the constant release of innovative products, updates, and features. The iPod, for example, was one of the first successful releases of the company to the consumer market. However, according to industry experts, the increased capacity of smartphones to play and store music led to the decline of digital music device sales, such as the iPod. Rise of Apple iPhone Since its introduction in 2007, Apple’s iPhone has gained space in the market. In the first quarter of Apple's 2025 financial year, iPhone sales revenue stood at over ** billion U.S. dollars. The increase in device sales had a direct impact on the iPhone’s share of the company’s total revenue. In the beginning of 2009, sales of the iPhone accounted for about ** percent of Apple’s total revenue. By the first quarter of 2025, this share was at around ** percent. Other products and services Apple’s iPad tablet, the Mac computer, and customer services are important revenue streams as well for Apple. Together, these three revenue streams generated over ** billion U.S. dollars for the company in the first quarter of the 2025 fiscal year. Other products such as wearables, home, and accessories generated over ** billion U.S. dollars in the same quarter.

As of 2025, Apple was ranked as the most valuable U.S. brand, with a brand value of nearly 574.5 billion U.S. dollars. Tech giants Microsoft and Google followed with 461.1 and 413 billion dollars, respectively. What is brand value? Brand value, not to be mistaken for brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less famous name. Strong brands influence customer choice and create loyalty. In 2025, U.S. brands dominated the ranking of the most valuable brands worldwide. Brand loyalty of Apple Apple is renowned for its well-designed products and strong brand loyalty: when a new product is launched, demand for the company's products results in long queues outside the stores, despite product prices or competition from other brands. As a result, Apple’s annual global revenue has experienced remarkable growth over the years, amounting to over 391 billion dollars in 2024.

In 2025, according to the source's ranking, Apple was the most valuable brand in the world. The technology giant had an estimated brand value of approximately 574.5 billion U.S. dollars, followed by Microsoft, which was worth 461.1 billion dollars. The global dominance of technology companies Big tech companies take the lead of the world’s most valuable brands. Although brand valuation differs among sources due to different methodologies, Apple, Google, Microsoft, and Amazon consistently rank at the top in several rankings. Notably, business technology, media & entertainment, and consumer technology account for the leading industries driving the collective value of the 100 most valuable brands worldwide. The importance of brand value Brand value, not to be confused with brand equity, is a term used in the marketing industry to describe the value of a brand. The term is based on the implication that products with a well-known brand name can generate more money than those with a less well-known name. Strong brands enhance business performance primarily through their influence on three key stakeholder groups: customers, employees, and investors. They influence customer choice and create loyalty, attract, retain, and motivate talent, and lower the cost of financing for companies.

This statistic shows the results of a survey conducted from February to April 2018 among adult Americans on their preferred smartphone brands. The results were sorted by recent purchases based on the customers' loyalty. During the survey, **** percent of respondents prefer an Apple iPhone based on their loyalty to the brand; **** percent of respondents prefer this brand without any feeling of loyalty.

In the first quarter of 2020, around 843 thousand Apple smartphones were sold in Australia, making it the leading smartphone vendor in the country. Smartphone sales were negatively impacted by the COVID-19 pandemic, which led to many vendors facing supply constraints and store closures around the world. Apple’s dominance in the marketplace Apple held an over 50 percent market share of smartphones in Australia. Its closest competitor, Samsung, was responsible for just a quarter of the market at the same time. Apple product consumers have long been associated with brand loyalty, and it comes as no surprise that the vast majority of Apple mobile phone users were satisfied with the brand. Impact of COVID-19 Globally, the smartphone market suffered its biggest year-over-year decline due to COVID-19. In general, the smartphone supply chain was affected by lockdown measures in China. In addition, the demand for smartphones declined in the first half of 2020 as consumer spending had decreased due to the global economic downturn. The Australian market was not immune to the negative impact and global decline in smartphone shipments. Despite a marked decline in smartphone sales, smartphone usage had increased significantly in Australia due to the coronavirus outbreak. Even still, many vendors are facing an uncertain outlook for the remainder of the year.

In 2025, Microsoft’s global brand value amounted to *** billion U.S. dollars. This represented a ** percent increase in comparison to the previous year, when it stood at *** billion. A window into the world of Microsoft Microsoft Corporation is a multinational technology company offering a wide range of consumer and enterprise software, hardware, services, and electronics. Founded by Bill Gates and Paul Allen in Albuquerque, New Mexico, in 1975, the enterprise has expanded its product portfolio for almost 50 years, now reigning as one of the most influential tech conglomerates in the world. Microsoft’s revenue surpassed a record *** billion dollars in 2024. Although competitors such as Apple continue to eat away at Microsoft’s market share, Windows remains the most popular operating system worldwide by a significant margin. Tech companies dominate the global brand value battle According to the latest brand rankings, five out of the 10 most valuable brands worldwide operate within the tech sector. In addition to Microsoft, brands of other U.S.-based tech giants such as Apple, Google, and Amazon take the lead when it comes to brand value. Overall, the aggregate value of the world’s 100 most valuable brands increased by ** percent in 2025 and reached a record **** trillion dollars.

The top 100 subscription apps in the Apple App Store generated significantly more user spending than the top 100 subscription apps in the Google Play store. In 2021, user spending on the leading subscription apps via the Apple App Store amounted to six billion U.S. dollars, compared to 2.5 billion dollars of user spending in the Google Play Store.

App subscriptions benefits for publishers Despite being a lesser-used monetization model for mobile apps, subscriptions hold several benefits for publishers. Recurring payments from users represent a reliable revenue stream, as well as increasing user brand loyalty and engagement. Between 2019 and 2021, revenues generated via subscriptions across the Apple App store and the Google Play Store worldwide experienced a constant increase, with recurring payments on iOS apps reaching 13.5 billion U.S. dollars in 2021.

Subscriptions in top freemium apps Freemium apps can offer the possibility for users to subscribe and unlock premium features and new functionalities while leveraging their free-to-download status to acquire new users. Mobile dating market leader Tinder, which generated over 38 million U.S. dollars in global app revenues from iPhone users alone, offers three subscription tiers, unlocking features to increase profile visibility and points of contact with other users. For freemium apps, subscriptions often grow to represent a consistent share of revenues. In 2021, language learning app Duolingo reported over 72 percent of its revenues were generated via subscriptions. Despite subscriptions being a versatile monetization method for several app categories, non-gaming apps generated a larger share of their revenues via subscriptions compared to gaming apps, which saw less than 40 percent of their revenues coming from recurring payments at the beginning of 2022.