Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

The Americas are Apple’s largest regional market, bringing in net sales of ***** billion U.S. dollars in the first quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still counts for around ** percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which is Apple’s own chain of retail stores that showcase and sell Apple’s various products including the iPhone, iPad, Apple Watch, among others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: The share of iPhone sales consistently amount to more than ** percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the **** generation, the new iPhone ** Pro and ** Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

In the first quarter of 2023, Lenovo shipped 22.4 percent of all personal computers worldwide, whilst HP Inc. occupied 21.1 percent of the PC market. Dell ranked third among vendors in terms of PC shipments, accounting for 16.7 percent of the market.

Apple’s iPhone sales accounted for around ** percent of the company’s overall revenue in the first quarter of fiscal year 2025, the largest share of all Apple products. Over the years, services as well as wearables, home and accessories have made a growing contribution to Apple’s net sales. Apple’s revenue growth amid the pandemic In the first quarter of financial year 2025, Apple’s global revenue reached around *** billion U.S. dollars. The Americas are Apple’s largest regional market and contributed to around ** percent of the firm’s sales in that quarter. Who are Apple’s competitors? Having a broad family of products, Apple competes with different companies in different markets. Samsung is Apple’s largest adversaries in the global smartphone market, where the company had a share of almost ** percent in the second quarter of 2024. Similarly, Apple has a solid position in the PC market without a leading advantage. The situation is reversed in the tablet market and the smartwatch market, where Apple has remained the leader since the early days, staying ahead of Samsung, Huawei, Amazon, etc.

View yearly updates and historical trends for Apple Inc (AAPL) - iPhone Installed User Base (DISCONTINUED). from United States. Source: Fiscal.ai. Track e…

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

The statistic shows the estimated number of users of the Apple iPhone by model worldwide in 2015. The source estimates that there were *** million iPhone 5S users worldwide in 2015.

Current-Deferred-Revenue Time Series for Apple Inc. Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

The Americas region accounted for the largest share of Apple’s revenue in terms of geographical distribution. As of the first quarter of fiscal year 2025, the Americas held around ** percent of the revenue, whereas Europe came in second with roughly over ** percent. Apple’s revenue tends to be the highest in the first quarters of every financial year (October to December), when the holiday seasons take place. iPhone's prominence First introduced in 2007, the iPhone has been described as “revolutionary” for the mobile phones industry with its unique designs, features, and services. Despite a slight fluctuations in the share of Apple’s revenue, iPhone still generates the largest part of the company’s revenue. Within the smartphone industry, iPhones composed **** percent of the total smartphone sales globally in the second quarter of 2024. Smartphones global picture Looking at the global smartphone market over the years, Apple and Samsung have been the main competitors until recent years, when the Chinese brands Huawei and Xiaomi started to grow rapidly. According to the most recent data, Samsung was positioned first, closely followed Apple.

Apple Accessories Market Outlook

The Apple Accessories market size is projected to grow significantly from USD 15.6 billion in 2023 to USD 23.8 billion by 2032, at a compound annual growth rate (CAGR) of 4.9%. The growing market size is primarily fueled by the increasing adoption of Apple products worldwide and the subsequent demand for compatible accessories. Over the years, Apple's ecosystem has broadened its demographic reach, creating a robust consumer base eager to personalize and enhance their devices through various accessories. This trend is further amplified by technological advancements and product innovations that continue to stimulate consumer interest and drive market growth.

A significant growth factor in the Apple Accessories market is the rapid expansion of Apple's product line, which continuously introduces new devices that require specialized accessories. Every new iPhone, iPad, or Mac model not only spurs interest in the main product but also drives the ancillary market for compatible cases, chargers, and cables. The innovation cycles at Apple are tightly coupled with accessory market dynamics, as each iteration often sparks a wave of accessory upgrades, whether it's adapting to new dimensions, interfaces, or functionalities. Moreover, the introduction of new features, such as wireless charging and enhanced camera systems, necessitates updated accessories, thereby bolstering sales in this segment.

Additionally, the growing trend of personalization and the desire to express individuality through customized device accessories are fueling market growth. Consumers are no longer satisfied with generic add-ons; instead, they seek unique, stylish, and functional accessories that complement their lifestyle and aesthetic preferences. This demand has led to a proliferation of designer cases and covers, bespoke screen protectors, and high-fidelity audio accessories. The rise of this trend is supported by the increasing influence of social media and the culture of showcasing personalized gadgets, which further propels market expansion.

The global shift towards remote work and digital connectivity has also played a crucial role in driving the demand for Apple accessories. With more people relying on Apple devices for work, education, and leisure, there is a corresponding increase in the need for productivity-enhancing accessories. This includes everything from premium keyboards and styluses for seamless work experiences to advanced audio accessories for uninterrupted communication. As this trend continues, driven by both necessity and preference, it significantly contributes to the sustained growth of the Apple Accessories market.

Regionally, North America has traditionally dominated the Apple Accessories market, bolstered by high consumer spending power and a strong loyalty to the Apple brand. However, the Asia Pacific region is emerging as a significant growth area, with its expanding middle-class population and increasing disposable income driving demand for premium electronics and accessories. This region is expected to see a notable uptick in market share, supported by the rapid penetration of smartphones and the burgeoning culture of tech-savvy consumers. Meanwhile, the European market remains steady with a strong inclination towards high-quality, sustainable products, aligning with the global push towards environmentally friendly manufacturing practices.

Product Type Analysis

The product type segment of the Apple Accessories market is characterized by a diverse range of offerings, including cases and covers, chargers and cables, screen protectors, headphones and earbuds, and others. Among these, cases and covers hold a significant share due to their essential role in protecting devices from physical damage. With the release of new Apple devices, there is a parallel surge in demand for specially designed cases that offer not only protection but also aesthetic appeal and additional functionalities such as cardholders or stands. The durability, design, and material innovations in cases and covers continue to attract consumers, making this segment a vital revenue contributor.

Chargers and cables are another essential product type within the Apple Accessories market. With Apple's tendency to update their charging technologies—such as the transition from USB-A to USB-C and the push towards wireless charging—consumers are frequently required to purchase new charging solutions. Additionally, the growing prevalence of multiple device ownership per individual creates a demand for versatile charging options that can accommodate iPhones, i

Cash-and-Equivalents Time Series for Apple Inc. Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Net-Buyback-Yield Time Series for Apple Inc. Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Royal Gala Apple Market Outlook

According to our latest research, the global Royal Gala apple market size in 2024 stood at USD 6.4 billion, reflecting robust demand across multiple regions. The market is projected to grow at a CAGR of 4.2% from 2025 to 2033, reaching an estimated value of USD 9.2 billion by the end of the forecast period. This growth trajectory is primarily driven by increasing consumer preference for healthy snacking options and the expanding application of Royal Gala apples in the food and beverage industry. As per our latest research, the market's upward momentum is supported by rising global health consciousness and the proliferation of organized retail channels.

One of the primary growth factors fueling the Royal Gala apple market is the increasing awareness among consumers regarding the nutritional benefits associated with apple consumption. Royal Gala apples, known for their crisp texture and sweet flavor, are rich in dietary fiber, vitamins, and antioxidants, making them a preferred choice for health-conscious individuals. This trend is further amplified by the global shift towards natural and minimally processed foods, as consumers seek alternatives to synthetic snacks and processed foods. As a result, the demand for fresh Royal Gala apples has surged in both developed and emerging markets, creating new opportunities for growers, distributors, and retailers. Additionally, marketing campaigns emphasizing the health benefits of apples have played a crucial role in boosting their popularity and market penetration worldwide.

Another significant driver is the diversification of Royal Gala apple applications across various segments, particularly in the food and beverage industry. The versatility of Royal Gala apples allows them to be used in a wide range of products, including juices, purees, baked goods, and snacks. Foodservice operators and manufacturers are increasingly incorporating Royal Gala apples into their offerings to cater to evolving consumer preferences for fresh, flavorful, and nutritious ingredients. Furthermore, the rise of premium and specialty apple-based products has contributed to market expansion, as consumers are willing to pay a premium for high-quality, branded produce. The growing trend of clean-label and organic products has also positively impacted the Royal Gala apple market, with organic variants gaining traction in several regions.

The expansion of modern retail infrastructure and the increasing penetration of e-commerce platforms have significantly influenced the distribution and accessibility of Royal Gala apples. Supermarkets, hypermarkets, and specialty stores provide consumers with a wide selection of fresh and processed apple products, enhancing market visibility and convenience. Meanwhile, the rapid growth of online retail channels has enabled producers and distributors to reach a broader customer base, especially in urban and semi-urban areas. The integration of cold chain logistics and advanced packaging technologies has further facilitated the safe and efficient transportation of apples, reducing post-harvest losses and maintaining product quality throughout the supply chain. These developments collectively contribute to the sustained growth of the Royal Gala apple market.

Regionally, Europe continues to dominate the global Royal Gala apple market, accounting for the largest share due to favorable climatic conditions for apple cultivation and high per capita consumption. North America follows closely, driven by strong demand from the United States and Canada, where apples are a staple fruit. The Asia Pacific region is emerging as a high-growth market, supported by rising disposable incomes, urbanization, and increasing health awareness among consumers. Latin America and the Middle East & Africa also present promising growth prospects, albeit from a smaller base, as local production and imports rise to meet growing demand. The interplay of these regional dynamics underscores the global appeal and resilience of the Royal Gala apple market.

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Apple Pay’s growth marks a clear shift in how Americans pay. Its expanding user base, rising transaction volume, and wider acceptance by merchants underscore its impact on mobile payment habits. Across retail checkouts and online platforms alike, Apple Pay simplifies payments for consumers and helps businesses reduce friction. The following...

Sugar Apple Market Outlook

According to our latest research, the global sugar apple market size reached USD 1.42 billion in 2024, reflecting robust demand and expanding cultivation across tropical and subtropical regions. The market is projected to grow at a CAGR of 6.7% from 2025 to 2033, with the forecasted market size expected to reach USD 2.56 billion by 2033. The primary growth factor driving this market is the rising consumer awareness of the nutritional and health benefits associated with sugar apple consumption, particularly in emerging markets where traditional fruits are gaining renewed popularity.

The growth of the sugar apple market is significantly influenced by increasing consumer preference for natural and exotic fruits, driven by their unique flavor profile and health-promoting properties. Sugar apples, also known as Annona squamosa or custard apples, are rich in vitamins, antioxidants, and dietary fiber, making them a popular choice among health-conscious consumers. The trend toward functional foods and superfruits has further accelerated demand, as sugar apple is increasingly recognized for its potential to support immunity, digestion, and overall wellness. Additionally, the rise of plant-based and clean-label products has encouraged food manufacturers to incorporate sugar apple in a variety of innovative applications, from beverages to snacks, further fueling market expansion.

Another critical growth driver is the expansion of commercial cultivation and improved post-harvest technologies, which have enhanced the availability and shelf life of sugar apples. Advances in agricultural practices, such as integrated pest management and organic farming, have enabled growers to produce higher yields while maintaining fruit quality. Investments in cold storage and supply chain infrastructure have minimized post-harvest losses, allowing sugar apples to be distributed to distant markets, including North America and Europe. Furthermore, government initiatives and support for tropical fruit exports in countries like India, Thailand, and Brazil have bolstered international trade, making sugar apples more accessible to a global consumer base.

The sugar apple market is also benefiting from the surge in processed fruit products and value-added applications. Food and beverage manufacturers are increasingly incorporating sugar apple pulp, puree, and extracts into juices, smoothies, ice creams, and nutraceutical products. The fruit's distinctive taste and aroma have found favor in premium and artisanal product segments, appealing to gourmet consumers and foodservice operators seeking unique ingredients. The cosmetics industry is also tapping into sugar apple's antioxidant and moisturizing properties, utilizing its extracts in skincare and haircare formulations. This diversification of applications is expected to sustain robust growth across multiple end-user segments over the forecast period.

In recent years, the popularity of smoothie bowls has surged, and the Sapodilla Smoothie Bowl is a delightful addition to this trend. Known for its creamy texture and naturally sweet flavor, sapodilla is a tropical fruit that blends perfectly with other ingredients like bananas, coconut milk, and chia seeds to create a nutritious and satisfying meal. This smoothie bowl not only caters to health-conscious consumers but also offers a unique taste experience, making it a favorite among those seeking exotic and wholesome breakfast options. The incorporation of sapodilla into smoothie bowls highlights the growing consumer interest in superfruits and their health benefits, further expanding the market for tropical fruits in innovative culinary applications.

Regionally, Asia Pacific remains the dominant market for sugar apples, accounting for over 48% of global consumption in 2024, followed by Latin America and North America. The region's favorable climatic conditions, abundant cultivation, and strong cultural affinity for tropical fruits underpin its leadership position. However, rising consumer awareness and increasing imports are driving demand in developed markets such as the United States, Canada, and parts of Europe. As trade barriers ease and supply chains become more efficient, the sugar apple market is expected to witness greater penetration and growth in non-traditional regions, further diversifying its global footprint.

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The global apple accessories market is forecast to climb from USD 27.8 billion in 2025 to USD 59.2 billion by 2035, a 7.9% CAGR. Apple passed 2.4 billion active devices in 2025; every iPhone, Watch, Vision Pro or Mac shipped enlarges the attachable-accessory universe and shortens upgrade cycles, particularly for wearables.

Attributes	Key Insights
Estimated Size, 2025	USD 27.8 billion
Projected Size, 2035	USD 59.2 billion
Value-based CAGR (2025 to 2035)	7.9%

Semi Annual Market Update

Particular	Value CAGR
H1, 2024	6.3% (2024 to 2034)
H2, 2024	6.9% (2024 to 2034)
H1, 2025	7.9% (2025 to 2035)
H2, 2025	8.2% (2025 to 2035)

Country-wise Insights

Countries	Value CAGR (2025 to 2035)
USA	5.5%
Germany	6.4%
UK	6.9%
China	7.0%
india	8.5%

Apple Card owners in the United States in 2023 were typically Millennials (** percent of respondents) who tended to have a relatively high income. This is according to a survey held among Americans who either owned or did not own Apple's credit card. The source adds this demographic was in line with other surveys they held for other Apple products. Statista's Consumer Insights also noted that U.S. Apple iOS users are typically high income. The source of this particular survey, however, does not state how many of its 4,000 respondents owned an Apple Card. All statistics on Apple Pay - and services that rely on it, such as Apple Card and Apple Cash - are estimates, typically based on survey information. Apple Inc. does not share figures on individual services, whereas financial providers who offer Apple Pay, Apple Card, etc. are contractually forbidden to share such information.

The Apple accessories market, encompassing a wide range of products from AirPods and Apple Watches to charging cables and protective cases, is experiencing robust growth. While precise market sizing data isn't provided, a reasonable estimate based on the presence of major players like Panasonic, Sennheiser, Sony, Samsung, Bose, and Plantronics, coupled with Apple's substantial brand loyalty and market share in consumer electronics, suggests a multi-billion dollar market. The Compound Annual Growth Rate (CAGR) – while unspecified – is likely to be significantly influenced by several key drivers. These include the increasing adoption of Apple's ecosystem, which encourages users to invest in complementary accessories, the continuous innovation in wearable technology (smartwatches, AirPods), and the growing demand for high-quality, aesthetically pleasing accessories reflecting Apple's design language. The market is segmented by product type (e.g., audio, wearables, power, protection), distribution channel (online vs. retail), and geography. Growth is likely to be particularly strong in regions with high smartphone penetration and disposable income, such as North America and Western Europe. However, the market isn't without its restraints. Price sensitivity, especially in emerging markets, could limit growth. Competition from third-party accessory manufacturers offering lower-cost alternatives is also a significant factor. Furthermore, evolving consumer preferences and technological advancements necessitate continuous innovation to maintain market share. Future growth will hinge on the successful launch of new Apple products and the continued development of compelling accessories that cater to evolving user needs and expectations. The forecast period (2025-2033) suggests a continued positive trajectory for the Apple accessories market, driven by technological advancements and sustained demand from a loyal consumer base. Analyzing the performance of key players reveals varying degrees of market penetration and success in capitalizing on these trends, indicating a dynamic and competitive landscape.

This analysis presents a rigorous exploration of financial data, incorporating a diverse range of statistical features. By providing a robust foundation, it facilitates advanced research and innovative modeling techniques within the field of finance.

Apple Inc. (NASDAQ: AAPL)

Financial data:

• Historical daily stock prices (open, high, low, close, volume)

• Fundamental data (e.g., market capitalization, price to earnings P/E ratio, dividend yield, earnings per share EPS, price to earnings growth, debt-to-equity ratio, price-to-book ratio, current ratio, free cash flow, projected earnings growth, return on equity, dividend payout ratio, price to sales ratio, credit rating)

• Technical indicators (e.g., moving averages, RSI, MACD, average directional index, aroon oscillator, stochastic oscillator, on-balance volume, accumulation/distribution A/D line, parabolic SAR indicator, bollinger bands indicators, fibonacci, williams percent range, commodity channel index)

Machine learning features:

• Feature engineering based on financial data and technical indicators

• Sentiment analysis data from social media and news articles

• Macroeconomic data (e.g., GDP, unemployment rate, interest rates, consumer spending, building permits, consumer confidence, inflation, producer price index, money supply, home sales, retail sales, bond yields)

Potential Applications:

• Stock price prediction

• Portfolio optimization

• Algorithmic trading

• Market sentiment analysis

• Risk management

Use Cases:

• Researchers investigating the effectiveness of machine learning in stock market prediction

• Analysts developing quantitative trading Buy/Sell strategies

• Individuals interested in building their own stock market prediction models

• Students learning about machine learning and financial applications

Additional Notes:

• The dataset may include different levels of granularity (e.g., daily, hourly)

• Data cleaning and preprocessing are essential before model training

• Regular updates are recommended to maintain the accuracy and relevance of the data

For the first quarter of their 2025 fiscal year, Apple reported a revenue of ***** billion U.S. dollars. Apple revenue - additional information Apple Computer, Inc. was renamed Apple Inc. in 2007, in order to reflect the brand’s extension into other segments of the consumer electronics market. The company, founded in 1976, went on to grow from a two-man operation to a worldwide record-breaking phenomenon. In its 2023 financial year, Apple reported 383 billion U.S. dollars in revenues, compared to ***** billion U.S. dollars in 2004. Since the 2001 launch of the iPod in 2001, Apple has invested billions in research and development of new products, in order to answer ever changing consumer needs. Apple’s most profitable division is its hardware segment, which includes products such as the Macintosh computer series, the iPod, the iPhone, the iPad, or Apple TV. Additionally, Apple offers consumers a number of software products, such as the OS X and iOS operating systems and web-based services, such as the Mac App Store and the iOS App Store, iTunes Store, iBooks, or iCloud. Apple's iPhone is its most successful product Released in 2007 and already in its ****** generation in 2014, the iPhone is Apple’s most successful product, with over *** billion units sold since its launch. It is credited with almost single-handedly making Apple one of the most valuable brands in the world. The iPhone also has a very strong brand retention, surpassing all other smartphone brands. In the United States and in the United Kingdom, Apple's iOS operating system occupied **** or more of both markets in 2024.