Apple’s total revenue amounted to around 391 billion U.S. dollars in their 2024 financial year, a decrease from the historical record of 394.33 billion U.S. dollars in financial year 2022. Apple’s annual revenue quadrupled in the last ten years. The fiscal year end of the company is September, 30th. Apple’s dramatic growth Constant waves of innovative products underly Apple’s drastic growth over the years: the Mac computer, iPhone, iPad, and Apple Watch are all revolutionary products that started their own dynasties and enjoy immense commercial success. Apple’s stock tells an even more impressive story: over the last decade, Apple’s share price has grown more than tenfold and prompted it to become the first trillion-dollar company in terms of market capitalization. As of 2024, Apple is the most valuable brand worldwide. Apple store: a unique invention Huge glass panes, minimalistic design – these are the signature characteristics Apple stores are known for. Opened in the early 2000s, the Apple store contributes yet again to Apple’s success story: it was the fastest retailer worldwide to surpass the one-billion-U.S. dollar annual sales trademark and showcases Apple’s diverse products in hundreds of locations around the globe now. Apple’s home market the United States has the highest concentration of these stores – there are 54 Apple stores in California alone when looking at the number of Apple stores by state .

Apple revenue for the twelve months ending March 31, 2025 was $400.366B, a 4.91% increase year-over-year. Apple annual revenue for 2024 was $391.035B, a 2.02% increase from 2023. Apple annual revenue for 2023 was $383.285B, a 2.8% decline from 2022. Apple annual revenue for 2022 was $394.328B, a 7.79% increase from 2021.

Apple’s iPhone sales accounted for around 55 percent of the company’s overall revenue in the first quarter of fiscal year 2025, the largest share of all Apple products. Over the years, services as well as wearables, home and accessories have made a growing contribution to Apple’s net sales. Apple’s revenue growth amid the pandemic In the first quarter of financial year 2025, Apple’s global revenue reached around 124 billion U.S. dollars. The Americas are Apple’s largest regional market and contributed to around 42 percent of the firm’s sales in that quarter. Who are Apple’s competitors? Having a broad family of products, Apple competes with different companies in different markets. Samsung is Apple’s largest adversaries in the global smartphone market, where the company had a share of almost 21 percent in the second quarter of 2024. Similarly, Apple has a solid position in the PC market without a leading advantage. The situation is reversed in the tablet market and the smartwatch market, where Apple has remained the leader since the early days, staying ahead of Samsung, Huawei, Amazon, etc.

The Americas region accounted for the largest share of Apple’s revenue in terms of geographical distribution. As of the first quarter of fiscal year 2025, the Americas held around 42 percent of the revenue, whereas Europe came in second with roughly over 27 percent. Apple’s revenue tends to be the highest in the first quarters of every financial year (October to December), when the holiday seasons take place. iPhone's prominence First introduced in 2007, the iPhone has been described as “revolutionary” for the mobile phones industry with its unique designs, features, and services. Despite a slight fluctuations in the share of Apple’s revenue, iPhone still generates the largest part of the company’s revenue. Within the smartphone industry, iPhones composed 15.8 percent of the total smartphone sales globally in the second quarter of 2024. Smartphones global picture Looking at the global smartphone market over the years, Apple and Samsung have been the main competitors until recent years, when the Chinese brands Huawei and Xiaomi started to grow rapidly. According to the most recent data, Samsung was positioned first, closely followed Apple.

The Americas are Apple’s largest regional market, bringing in net sales of 52.65 billion U.S. dollars in the first quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still counts for around 42 percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which is Apple’s own chain of retail stores that showcase and sell Apple’s various products including the iPhone, iPad, Apple Watch, among others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: The share of iPhone sales consistently amount to more than 55 percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the 18th generation, the new iPhone 16 Pro and 16 Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

Apple reported net income of 93.74 billion U.S. dollars in its 2024 fiscal year, down from the highest net income to date in 2022. Apple’s global revenue amounted to 391 billion U.S. dollars in that same year. Founded in 1976 in California by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple has over the years developed into one of the most valuable brands worldwide. The fiscal year end of the company is September, 30th. Apple’s products The product that contributed most to Apple’s success is the iPhone, which brought in 52 billion U.S. dollars sales revenue in the first quarter of 2019 alone. Revenues generated from iPhone sales consistently make up around 50 percent of Apple’s overall revenue in recent years. Other major Apple products include consumer electronic devices such as the Mac computers, iPad, Apple Watch and the smart speaker HomePod. Apple’s service products, such as the iTunes Store and iCloud, are becoming a greater part of the company’s business and provides new sources of revenue stream.

In the first quarter of Apple's financial year 2025, iPad sales generated about 11.75 billion U.S. dollars in revenue, up from 7.02 billion U.S. dollars registered in the same quarter of 2024. Apple’s iPad revenue – additional information Introduced to the consumer market in 2010, the iPad is Apple’s tablet computer. This particular device was a pioneer in the tablet market, and aims to fill a gap between smartphones and laptop computers by offering another mobile device option for consumers. The iPad uses the same operating system and multi-touch user interface as the iPhone and the iPod Touch. In the second quarter of 2024, Apple shipped around 12 million tablets worldwide, and has released multiple versions of the device. Apple’s iPad performance In FY 2023, iPad sales generated about 28 billion U.S. dollars in revenues. In the third quarter of 2013 (2Q ’13 calendar year), iPad revenue accounted for about a quarter of Apple’s total global revenue, the highest share to date. In the latest quarter, iPad sales accounted for nearly seven percent of Apple’s total global revenue. Competition With the success of the iPad over the years, Apple has established itself as the leading vendor in the tablet market. The company’s market share has been steadily decreasing over the years though, going from around 60 percent in 2011 to over 30 percent in 2024. Samsung is Apple’s main competitor in the market, while Chinese brands Lenovo and Huawei, and Amazon also have significant market shares. As competitors strengthen their presence in the market, Apple’s tablet operating system, iOS, has lost the position of leading tablet operating system in late 2012 to then regain it in 2022. As of the fourth quarter of 2023, Apple iOS was the leading tablet operating system with almost 55 percent of the share against around 45 percent of Android.

The French apple market was estimated at $2.3B in 2024, stabilizing at the previous year. In general, the total consumption indicated a measured increase from 2012 to 2024: its value increased at an average annual rate of +4.9% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +36.4% against 2020 indices.

In 2024, the Thai apple market was finally on the rise to reach $243M for the first time since 2020, thus ending a three-year declining trend. Overall, the total consumption indicated a pronounced expansion from 2012 to 2024: its value increased at an average annual rate of +3.8% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.

In 2020, music streaming reached its highest ever revenue in the Netherlands, growing by roughly 15 percent when compared to 2019. The use of services like Spotify and YouTube Music made more revenue than physical sales (including both cd’s as well as vinyl) and digital downloads. The source mentions that music streaming had a market share of 80 percent in total revenue of the music industry in the Netherlands in 2020.

What are the most popular music streaming services of the Netherlands?

Exact user numbers for music streaming services are difficult to find in the Netherlands, as companies usually do not share this information in such detail. In the first quarter of 2018, though, Spotify was forecast to reach 6.2 million users (of which 3.3 million paid users), whereas Apple Music and Deezer had around 1.1 million and 800,000 users respectively. The Netherlands is considered a typical “Spotify-country” by industry experts, as can be seen, for example, from the high install base of the app in 2017 and 2018 as well as the increasing reach between 2014 and 2018.

The rise of podcasts

The numbers shown in this ranking only look at music streaming but do not take podcasts into account. This topic is relatively new in the Netherlands and not yet researched in-depth as compared to other countries. The type of smartphone used, however, seems to be an important driver for which podcast platforms Dutch consumers use the most. Apple Podcasts, for example, comes preinstalled on iOS devices, whereas Spotify and dedicated podcast apps like Overcast were mostly used by Android users (as Google’s operating system does not have native podcast support).

The Italian apple market expanded sharply to $1.7B in 2024, increasing by 6.9% against the previous year. Overall, the total consumption indicated a measured expansion from 2012 to 2024: its value increased at an average annual rate of +4.7% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -14.9% against 2018 indices.

In 2024, the Pakistani apple market decreased by -1.1% to $436M, falling for the second year in a row after two years of growth. In general, the total consumption indicated tangible growth from 2012 to 2024: its value increased at an average annual rate of +4.5% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -9.9% against 2022 indices.

The Israeli apple market soared to $194M in 2024, increasing by 33% against the previous year. Over the period under review, the total consumption indicated pronounced growth from 2012 to 2024: its value increased at an average annual rate of +4.3% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Apple consumption peaked in 2024 and is expected to retain growth in years to come.

This graph shows global sales figures for Apple's iPad from the third quarter of 2010 to the company's most recent financial quarter. In the forth quarter of FY2018 around 9.67 million iPads were sold worldwide.

Apple iPad sales - additional information

The iPad was unveiled in January 2010 by then-CEO Steve Jobs and became available to the public three months later. Since 2010, Apple has released six versions of the iPad to the consumer market. In contrast to earlier tablet PCs, the iPad was marketed as a consumer device that would fill the gap between smartphones and laptop computers. The iPad is closely related to Apple’s iPhone and iPod Touch, as it uses the same operating system and multi-touch user interface.

Over 350 million iPads have been sold since 2010. Following the release of the iPad Air model in November 2013, iPad sales peaked at over 26 million units over the last months of 2013, over triple the amount of sales than at the end of 2012. These record figures on iPad sales generated revenue of over 11 billion U.S. dollars for Apple in the first quarter of 2014, the highest amount for a quarter ever. In the first quarter of Apple's 2017 fiscal year iPad revenue accounted for around 7 percent of the company's total revenue.

At the beginning of 2012, the iPad was the leader of the tablet market as Apple’s iPad accounted for almost 60 percent of total global tablet shipments. The company has seen its share decrease over the years due to increasing competition from Samsung and Lenovo and in the fourth quarter of 2016 held only 24.7 percent of the market share. Despite the decline, Apple still remains a market leader, considering both main competitors still have less than 20 percent of the share each.

In 2024, the Guatemalan apple market increased by 9.4% to $91M, rising for the tenth consecutive year after two years of decline. Over the period under review, the total consumption indicated prominent growth from 2012 to 2024: its value increased at an average annual rate of +5.6% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +98.6% against 2014 indices.

The Panamanian apple market reached $16M in 2024, flattening at the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, the total consumption indicated a pronounced increase from 2012 to 2024: its value increased at an average annual rate of +3.8% over the last twelve years.

The Mauritanian apple market rose modestly to $6.1M in 2023, picking up by 4.6% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated a perceptible expansion from 2012 to 2023: its value increased at an average annual rate of +4.5% over the last eleven-year period.

The total number of Apple employees dramatically increased from 2005 through to 2024. As of FY 2024, the total number of employees had reached around 164 thousand (only counting full-time equivalent), up from 161 thousand recorded in the previous year. The fiscal year end of the company is September, 30th. Apple Corporation – additional information Founded in 1976, Apple is an American multinational corporation that specializes in computer software, consumer electronics, personal computers and online services. The company initially focused on the production of consumer and business computers. Over the years it has included a more diverse line of electronic products. In 2027, Apple was the world’s 7th largest company and the world’s largest information technology company. Even though Apple was the most valuable brand in the world in 2024, it was not among the world’s largest companies in terms of staff. Other information technology companies, such as Samsung Electronics or IBM, had employed a larger number of people. However, the revenue per employee of Apple turned out to be the highest among leading technology companies. Apple products Apple’s current product line ranges across personal computers, tablet computers, digital music players and smartphones. The iPhone, a line of smartphones designed and produced by Apple, has revolutionized the smartphone industry with its screen-centric design and touch controls. Its global sales have skyrocketed since its introduction in 2007, with about 231 million units sold in 2023. According to the quarterly reports by Apple, the iPhone has generated around half of Apple’s revenue between 2013 and 2024. The iPad, a line of tablet computers, counts as one of the very first players in the global tablet industry. Even though the global market share of the iPad has dropped since 2012, it still dominated the tablet market with a 36 percent share as of the second quarter of 2024.

In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.