Apple claimed a **** percent share of the market in the second quarter of 2024, an increase from the previous quarter. Apple's long time competitor, Samsung, ranked first with a market share of **** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVD-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the ****** spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

As of July 2025, Apple's market share of smartphones in Japan amounted to approximately **** percent. In comparison, Apple's market share of smartphones in Papua New Guinea was the lowest in the region, at around *** percent in the same year.

As of May 2025, Apple accounted for around ** percent of the smartphone market in Hong Kong. This is a considerable decrease compared to the same period last year.Apple in the smartphone market in Hong Kong Apple has been the smartphone market leader in Hong Kong for years, maintaining a market share of well over ** percent. Whenever new iPhone models were launched, there was almost always a boost in sales. For example, iPhone XR’s launch was the reason for Apple’s peak market share at ** percent in November 2018. This is particularly interesting in comparison to the neighboring Chinese market, which was led by multiple Chinese smartphone manufacturers like Huawei, Oppo and Vivo. Back in 2014, Apple held a market share of roughly the same as Xiaomi, and higher than any other Chinese counterparts. Demographics of smartphone users Hong Kong’s smartphone penetration rate was among one of the highest in the world at ** percent in 2023. Generally, almost everyone aged 15 to 44 years old in Hong Kong has a smartphone, with the smartphone ownership for women slightly higher than males. Around **** percent of people in Hong Kong who owned smartphone sometimes owned two or more smartphones.

The Apple Market report segments the industry into Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The report includes Production Analysis by Volume, Consumption Analysis by Value and Volume, Import Analysis by Value and Volume, Export Analysis by Value and Volume, Wholesale Price Trend Analysis. Get five years of historical data alongside five-year market forecasts.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

As of February 2025, Apple's smartphone market share in Asia amounted to approximately ***** percent, indicating a slight increase from the previous year. Comparatively, Apple's mobile vendor market share in the region at the beginning of the measured period, 2016, was around ***** percent.

In the third quarter of 2024, Apple obtained ** percent of the European smartphone market based on shipments. Historically have Apple's sales been very cyclical, peaking in the fourth quarter each year. Apple's market share achieved for this quarter is slightly lower than their share of smartphone shipments in same quarter of the previous year.

Learn more about Market Research Intellect's report_name, valued at current_value in 2024, and set to grow to forecast_value by 2033 with a CAGR of cagr_value (2026-2033).

As of 2023, for the first time ever, Apple ranked as the market leader in the global smartphone market with a 20.1 percent share of all shipments. The tech giant retained the top title in 2024, with a share of nearly 19 percent of the global smartphone market. Samsung ranked second, holding 18 percent of the market share. Global smartphone market shareSamsung has seen its popularity steadily increase since it held just a 4.3 percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market, has fluctuated in recent times, dropping to under 20 percent in the most recent year. Apple became smartphone market leader based on shipments in 2023. Apple’s smartphone sales are relatively cyclical and peak in the fourth quarter each year. In the fourth quarter of 2024, 23 percent of all smartphones new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple with sales of the device amounting to over 200 billion U.S. dollars in their 2024 financial year.

In Brazil, Apple's mobile device market share generally increased between 2010 and 2023. In 2024 however, the share slightly decreased from 18.2 in the previous year to over 17 percent.

In 2024, the Asian apple market decreased by -5.8% to $66B for the first time since 2016, thus ending a seven-year rising trend. The market value increased at an average annual rate of +2.3% from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The level of consumption peaked at $70.1B in 2023, and then shrank in the following year.

Explore the recent decline of Apple's iPhone sales in China, a drop of 18.2%, impacting its market position and allowing Huawei to regain the top spot.

The French apple market amounted to $2.3B in 2024, remaining stable against the previous year. Over the period under review, the total consumption indicated a perceptible increase from 2012 to 2024: its value increased at an average annual rate of +4.8% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +35.8% against 2020 indices.

Apple's presence in the European smartphone market has steadily grown between 2019 and 2023. At the beginning of the given period, Apple occupied roughly ** percent of the smartphone market in Europe, with this share growing to ** percent by 2023.

As of July 2024, Apple’s iPhone 15 was the most popular smartphone model sold in the United States, accounting for over **** percent of total smartphone sales. The iPhone was the most popular smartphone in the United States at that time, occupying four spots in the top five. Apple and Samsung: two leading competitors Apple and Samsung are the leading smartphone vendors in the United States with a combined market share of almost ** percent in the second quarter of 2023. The two smartphone vendors dominate the U.S. smartphone market not only in terms of sales, but also when it comes to customer satisfaction: Samsung’s Galaxy line and the Apple iPhones are the highest ranked smartphone models on the American customer satisfaction index. In line with their successes in the United States, Apple and Samsung also lead the global smartphone market, albeit to a lesser degree – the two brands have a combined market share of close to ** percent. Smartphone penetration the highest in the United States Smartphone sales value in the United States more than doubled in the last decade, making the U.S. one of the major smartphone markets globally. In 2024, over *** million smartphones were forecast to be sold, with the number of U.S. smartphone users forecast expected to grow in the coming years.

The revenue of the apple market in Lebanon amounted to $X in 2018, declining by -X% against the previous year. Overall, apple consumption, however, continues to indicate a drastic curtailment. The pace of growth appeared the most rapid in 2013 when the market value increased by X% against the previous year. Apple consumption peaked at $X in 2007; however, from 2008 to 2018, consumption stood at a somewhat lower figure.

The revenue of the apple market in Syrian Arab Republic amounted to $X in 2018, surging by X% against the previous year. Over the period under review, apple consumption continues to indicate strong growth. The most prominent rate of growth was recorded in 2014 with an increase of X% against the previous year. In that year, the apple market attained its peak level of $X. From 2015 to 2018, the growth of the apple market remained at a lower figure.

As of February 2025, Apple had around 30 percent share of the mobile vendor market in Thailand, while Samsung had approximately 22 percent share of this market. The major players in Thailand’s mobile phone industry have also expanded to include different brands throughout the years. Functionality of a smartphone For Apple phones, its many qualities make it a preferred brand among Thai users. The Apple iOS on iPhones and other devices is known for its stability compared to other operating systems. Furthermore, its user interface is said to be uncomplicated for users of all ages. However, despite Apple’s praised functionality, the Android operating system has maintained a majority share of the leading smartphone operating system in recent years in Thailand. This is because many mobile phone brands implement the Android operating system. Moreover, there is a large selection of Android phones with a wide price range, making it accessible to consumers of all income levels. The rise of Chinese brands In recent years, smartphones from China have become heavy hitters in Thailand’s mobile phone industry alongside Samsung from Korea and Apple from the U.S. Brands like Realme and VIVO have shown substantial year-on-year growth in Thailand compared to its competitors. Other brands such as Huawei, Oppo and Xiaomi are also prevalent in the smartphone industry.

The global apple accessories market is forecast to climb from USD 27.8 billion in 2025 to USD 59.2 billion by 2035, a 7.9% CAGR. Apple passed 2.4 billion active devices in 2025; every iPhone, Watch, Vision Pro or Mac shipped enlarges the attachable-accessory universe and shortens upgrade cycles, particularly for wearables.

Attributes	Key Insights
Estimated Size, 2025	USD 27.8 billion
Projected Size, 2035	USD 59.2 billion
Value-based CAGR (2025 to 2035)	7.9%

Semi Annual Market Update

Particular	Value CAGR
H1, 2024	6.3% (2024 to 2034)
H2, 2024	6.9% (2024 to 2034)
H1, 2025	7.9% (2025 to 2035)
H2, 2025	8.2% (2025 to 2035)

Country-wise Insights

Countries	Value CAGR (2025 to 2035)
USA	5.5%
Germany	6.4%
UK	6.9%
China	7.0%
india	8.5%

Apple held the largest slice of the global smartphone market by shipments during the fourth quarter of 2024, followed by Samsung. Xiaomi has taken a tight grip on the third position, accounting for a market share of ** percent in the fourth quarter of 2024. Samsung and Apple smartphone sales Smartphone vendors have been suffering from the events of the past couple of years, including the pandemic and the economic downturn. However, they all appear to be recovering, as shown by the recent increase in shipments. For instance, mostly based on the main line of Galaxy Series, Samsung's smartphone shipments totaled nearly ***** million units globally in 2024. Next to Samsung, Apple is a major manufacturer of smartphones worldwide, with the company shipping more than *** million iPhones worldwide in 2024. Apple’s sales tend to be very cyclical, peaking in the fourth quarter each year, much like in the fourth quarter of 2023, when they took the first spot in terms of units shipped globally with around **** units. Xiaomi in the lead While Apple and Samsung are typically the two major companies challenging for the top spot, Huawei had provided a strong challenge in recent years. Particularly, the Chinese company managed to climb the smartphone market ladder between 2011 and 2024, recording shipments of over ** million smartphones in the fourth quarter of 2024. However, strong performances from rivals like Xiaomi and the effects of the U.S. trade ban have since seen Huawei fall outside the list of top five vendors by smartphone shipments.