In the second quarter of 2025, Apple's market share of smartphones in Japan amounted to approximately **** percent. In comparison, Apple's market share of smartphones in Papua New Guinea was the lowest among surveyed countries in the region, at around *** percent during the same period.

The Americas are Apple’s largest regional market, bringing in net sales of ***** billion U.S. dollars in the first quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still counts for around ** percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which is Apple’s own chain of retail stores that showcase and sell Apple’s various products including the iPhone, iPad, Apple Watch, among others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: The share of iPhone sales consistently amount to more than ** percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the **** generation, the new iPhone ** Pro and ** Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

Global Apples Market Size Volume by Country, 2023 Discover more data with ReportLinker!

Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

As of May 2025, Apple held around **** percent of the mobile phone market in Indonesia, marking a decrease compared to the previous year. Although it trails behind Android competitors such as Oppo, Samsung, Xiaomi, and Vivo, Apple's market share in the country has steadily grown since 2015. Apple in the Indonesian smartphone market Apple’s smartphone market share in Indonesia is among the lowest in the Asia-Pacific region. Android is the most widely used mobile operating system in Indonesia, holding nearly *** times the market share of iOS. Apple’s strong brand image is commonly associated with premium products, appealing primarily to a limited segment of consumers in Indonesia. With the average wage among Indonesian employees standing at approximately three million Indonesian rupiah, many consumers prefer more affordable options for smartphones. Smartphone usage in Indonesia Mobile internet penetration has surged among the Indonesian population over the past years. Users spend an average of over six hours per day on their mobile devices for work, study, entertainment, and other activities. Consumer spending on mobile apps has increased by millions of dollars each year, reflecting promising market growth. As smartphone usage, internet adoption, and innovation from leading brands continue to increase, the smartphone market in Indonesia is projected to grow steadily in the coming years.

In fiscal year 2024, Apple's revenue by geographical region are as follows: Americas Segment: $167.05 B, Europe Segment: $101.33 B, Greater China Segment: $66.95 B, Japan Segment: $25.05 B, Rest of Asia Pacific Segment: $30.66 B.

Introduction

iPhone Vs Android Statistics: The iPhone-Android rivalry has been one of the leading forces shaping the smartphone industry for over a decade. By 2024, this competition will continue influencing user preferences, market dynamics, and technological advancements.

By 2024, the rivalry between iPhone and Android continued to shape the smartphone industry through clear numerical contrasts. Android commanded roughly 70.9 percent of the global mobile OS market, while iOS held about 28 percent. In the United States, iPhone usage remained strong with approximately 57.7 percent market share, leaving Android at around 42.1 percent.

Worldwide, there were nearly 4 billion active Android users compared to roughly 1.5 billion iOS users. Apple shipped around 226 million iPhones in 2024, a 1 percent decline from the previous year, within a total smartphone shipment volume of approximately 1.22 billion units. In 2024, Android devices represented about 76 percent of smartphone shipments in Q1, with iOS at 19 percent.

This paper provides detailed iPhone vs Android statistics across various parameters such as market share, users, revenue, etc.

European Apple Juice Market Size Value by Country, 2023 Discover more data with ReportLinker!

European Apple Juice Market Size Value Share by Country (Euros), 2023 Discover more data with ReportLinker!

In the second quarter of 2024, Apple iOS was one of the main mobile operating systems in Italy. In that quarter, iOS **** was the most popular version of the operating system, occupying over ** percent of the mobile OS market in the country.  Apple and Samsung at the top of the Italian smartphone market As one of the main segments of the consumer electronics industry in Italy, the smartphone market was forecast to generate a revenue of just under ten billion U.S. dollars in 2024. Apple and Samsung are the leaders of the Italian smartphone market, controlling almost ** and ** percent of the market in 2023, respectively. Meanwhile, other vendors have been acquiring larger shares of the industry, including Huawei and Oppo, catering to the needs of an ever-growing number of smartphone users.

Android is the leading mobile OS What makes our smartphones so fast, advanced, and powerful? Their operating systems, namely, the software on which the devices rely that allow users to perform all sorts of actions, including navigating the web and listening to music. Over the decades, Google’s Android and Apple’s iOS have established themselves as the leading mobile operating systems worldwide. Android being an open-source platform, many smartphone vendors have adopted it as their operating system, whereas iOS only works on Apple iPhones. As a result, Android holds a much larger share of the global mobile OS market, over ** percent, leaving iOS far behind.

In the third quarter of 2025, Apple was the leading mobile phone vendor in Asia, holding around 17.6 percent of the market. Samsung followed closely behind, with about 16.1 percent of the market share. Smartphone brand dominance varies by country While Apple and Samsung lead the overall Asian market, their dominance varies significantly across countries. As of the second quarter of 2025, Japan’s smartphone market was dominated by Apple, with an estimated market share of about 64.7 percent, while Apple’s market shares in India and Bangladesh were estimated at only about 4.9 percent. Samsung had a strong over 68 percent of the smartphone market share in its home country, South Korea. However, the company underperformed in China, where Samsung’s smartphone market share stood at under two percent. This disparity highlights the importance of understanding local preferences and adapting strategies to succeed in different Asian markets.
The rise of Chinese smartphone brands In addition to Apple and Samsung, Chinese manufacturers such as Xiaomi, Oppo, Vivo, Realme, and Huawei have become formidable competitors across Asia by offering feature-rich smartphones at competitive price points. Chinese smartphone brands dominate the smartphone market landscape in China and India, the largest smartphone markets in the Asia-Pacific region. For example, in the first quarter of 2025, Vivo held around 22 percent share of India’s smartphone market, while Xiaomi, Oppo, and Realme accounted for roughly 12 percent market share each. Their aggressive pricing strategies, extensive online sales channels, and localized features have enabled them to capture large segments of the mid-range and budget smartphone market, intensifying competition and reshaping the regional smartphone landscape.

As of January 2025, Apple was leading the South Korean smartphone market with the iPhone 16 Pro accounting for around ** percent of all smartphones sold in that month, according to Counterpoint Research. This was followed by the Apple iPhone 16 Pro Max. Launched in September 2024, various versions of the iPhone 16 were popular in the country that month.Rapid growth in 5G smartphones in South KoreaIn recent years, smartphone adoption in South Korea had seen a remarkable surge, with ownership becoming nearly universal compared to a relatively modest rate in the early 2010s. Among the various smartphone types, 5G models had gained the largest market share, showing a shift towards faster and more advanced mobile networks. 5G, or fifth-generation mobile communication, significantly increases internet speeds, allows more devices to connect simultaneously, and reduces latency for smoother app usage and streaming. Among these users, SK Telecom had significantly more 5G subscribers compared to other providers.Global smartphone market led by Apple and SamsungApple and Samsung are two of the largest players in the global smartphone market, consistently ranking among the top vendors alongside competitors like Xiaomi. Apple typically saw stronger performance in later parts of the year, while Samsung tended to gain momentum earlier in the year. This difference was largely influenced by the timing of their product launches, which could shift market share depending on when the data was collected. Together, the performance of these brands reflected broader trends in consumer demand and ongoing developments in the global smartphone industry.

In April 2025, the Apple iPhone 16 Pro Max had a market share of four percent in China. It was the most popular smartphone model in the country, followed by the iPhone 16 Pro and the Huawei Nova 13. A sprinkle of Apple The Chinese smartphone market was dominated by Chinese brands, with a stable share of Apple’s iPhone. As of 2024, at least 80 percent of the country’s market was occupied by domestic brands like Xiaomi, Oppo, Vivo, and Honor. While these companies were able to replace most foreign brands, Apple was still capable of carving out a consistent market share and even selling the most popular smartphone models in the country. The rise and fall of Huawei Until 2021, Huawei was China’s largest smartphone manufacturer until the U.S. sanctions from two years earlier finally began to bite. After being placed on a trade black list, the Shenzhen-based tech giant was barred it from accessing important chips and other components. As a result, the company’s smartphone division and, consequently, its revenue took a significant hit. After Huawei’s demise, the former Huawei-owned Honor entered the market in 2021 and slowly carved out a chunk of the Chinese market. However, with the release of new flagship models, the company made it back into the Chinese smartphone market.

The North America Apple Seed Oil Market would witness market growth of 4.5% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 29,678.22 tonnes, showcasing a growth of 4.2% (2019-2022). Apple seed oil's ability to nourish and hydrate the skin

Japanese consumers showed a clear preference for iPhones in January 2025. iPhone models occupied four out of the five top spots in the smartphone model sales ranking in Japan, led by the iPhone 16 with a sales share of **** percent. The Google Pixel 8a was the only smartphone placed in the ranking that was not produced by Apple. Smartphones in Japan Since Japan - as one of the first countries worldwide - introduced smartphones in 1999, the share of smartphone owners has grown significantly: today, more than ************** of the population in Japan own a smartphone. The rise of smartphones has not only made mobile internet usage much more widespread than before, but also led to a larger shift of market shares from Japanese to foreign mobile phone brands. As a breakdown of the smartphone shipment volume by vendor shows, Apple is the undisputed leader in the Japanese smartphone market. iPhones convincing Japanese consumers When the iPhone initially hit the Japanese market in the form of the iPhone 3G in 2008, SoftBank Corp., one of Japan's major mobile carriers, secured exclusive rights and contributed to its success by implementing bold pricing and smart marketing campaigns. After overcoming skepticism among Japanese consumers who were unfamiliar with the newly introduced systems, iPhones began to dominate sales in the Japanese smartphone market. The popularity of the brand in the country was amplified when other major mobile carriers provided iPhones together with their own mobile networks. KDDI started with the iPhone 4S in 2011 and NTT Docomo with the iPhone 5S and the iPhone 5C in 2013.

As of 2023, for the first time ever, Apple ranked as the market leader in the global smartphone market with a **** percent share of all shipments. The tech giant retained the top title in 2024, with a share of nearly ** percent of the global smartphone market. Samsung ranked second, holding ** percent of the market share. Global smartphone market shareSamsung has seen its popularity steadily increase since it held just a *** percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market, has fluctuated in recent times, dropping to under ** percent in the most recent year. Apple became smartphone market leader based on shipments in 2023. Apple’s smartphone sales are relatively cyclical and peak in the fourth quarter each year. In the fourth quarter of 2024, ** percent of all smartphones new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple with sales of the device amounting to over *** billion U.S. dollars in their 2024 financial year.

The mobile application market is likely to experience significant growth in the period between 2025 to 2035. This growth will be driven by rapid expansion in smartphone technology, rising penetration of the internet and an increase in demand for mobile-based services. As per research analytics, the market size is anticipated to reach USD 84.2 billion in 2025 and increase to USD 212.0 billion by 2035, with a CAGR of 9.7 throughout the forecast period.

Metric	Value
Industry Size (2025E)	USD 84.2 billion
Industry Value (2035F)	USD 212.0 billion
CAGR (2025 to 2035)	9.7%

Country-Wise Outlook

Country	CAGR (2025 to 2035)
The USA	9.7%

Country	CAGR (2025 to 2035)
China	9.2%

Country	CAGR (2025 to 2035)
Germany	6.9%

Country	CAGR (2025 to 2035)
Japan	6.5%

Country	CAGR (2025 to 2035)
India	10.1%

Country	CAGR (2025 to 2035)
Australia	6.7%

Competition Outlook

Company Name	Estimated Market Share (%)
Apple Inc.	18-23%
Google Inc.	20-25%
Microsoft Corporation	10-15%
Amazon Inc.	8-12%
Netflix Inc.	5-9%
Other Companies (combined)	35-42%

The global apple accessories market is forecast to climb from USD 27.8 billion in 2025 to USD 59.2 billion by 2035, a 7.9% CAGR. Apple passed 2.4 billion active devices in 2025; every iPhone, Watch, Vision Pro or Mac shipped enlarges the attachable-accessory universe and shortens upgrade cycles, particularly for wearables.

Attributes	Key Insights
Estimated Size, 2025	USD 27.8 billion
Projected Size, 2035	USD 59.2 billion
Value-based CAGR (2025 to 2035)	7.9%

Semi Annual Market Update

Particular	Value CAGR
H1, 2024	6.3% (2024 to 2034)
H2, 2024	6.9% (2024 to 2034)
H1, 2025	7.9% (2025 to 2035)
H2, 2025	8.2% (2025 to 2035)

Country-wise Insights

Countries	Value CAGR (2025 to 2035)
USA	5.5%
Germany	6.4%
UK	6.9%
China	7.0%
india	8.5%

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