In October 2025, the total market share of Apple's iOS mobile operating system in the United Kingdom (UK) reached roughly **** percent, a slight decrease compared to the same month in the previous year. Apple's kingdom With ** Apple stores In the United Kingdom, Apple remains undisputed in the smartphone and tablet computer markets. Indeed, in 2024, Apple’s iOS accounted for nearly **** of both the mobile and tablet operating system market share. Only in the PC market, it is second to its competitor Windows, which recorded a market share of over ** percent. In addition to iPhones, iPads, and Macs, other electronics consumer goods are part of Apple’s kingdom, such as Apple headphones, smartwatch (Apple Watch), and smart speakers (Apple HomePod). The same can be said about Apple’s AppStore, which offered over 1.54 million apps as of the second quarter of 2024. Smartphones in the UK The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. By 2025, over ** million UK citizens are forecast to use smartphones. Most consumers seemed to be satisfied with their smartphones brand, and only a small percentage were very likely to purchase a new phone on the next possible occasion. Of course, smartphone manufacturers also come out with new models quite frequently.

Apple lead the mobile device market in the United Kingdom (UK) in 2024, holding around **** percent of the market share. Samsung came in second with just below ** percent of the UK market share. Both top vendors were well beyond the rest of mobile device vendors in the UK such as Google, which came in third place holding under **** percent of the market share, an increase from previous years. Samsung leads the global and European market While Apple is the clear leader in the UK, Samsung holds the edge globally based on devices shipped. Samsung was responsible for ** percent of global shipments, ahead of the ** percent accounted for by Apple in 2018. Nearly ** percent of all mobile phones shipped in Europe in 2019 were Samsung devices, with Apple devices accounting for under *** percent of devices shipped and therefore landing in third place behind Huawei, which shipped over ** percent of all devices. iPhone 13 on top in the UK The iPhone 13 was the top phone for Apple in the United Kingdom as of January 2022, making up ** percent of all smartphones sold in the UK. The Samsung Galaxy A12 showed up in fourth place behind Apple products, making up ***** percent of all smartphones sold in the UK in January 2022.

Just two manufacturers make up the top five smartphone models in the United Kingdom (UK), with Apple iPhones accounting for almost ** percent of the market. As July 2024, the iPhone ** Pro Max was the most popular model in the UK, accounting for almost ** percent of sales.

As of September 2025, iOS had around **** percent of the market share of mobile operating systems in the United Kingdom (UK), while Android led with roughly ** percent of the market.The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years.It seems most consumer purchase a new smartphone because their old device is out of date. In this case, it would depend on how often the smartphone manufacturers bring out with a new model to figure out how often consumer may purchase a new smartphone.

United Kingdom Smartphone Market was valued at USD 20.34 Billion in 2024 and is anticipated to grow USD 26.16 Billion by 2030 with a CAGR of 4.28%.

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Apple Market Size 2025-2029

The apple market size is valued to increase USD 15.94 billion, at a CAGR of 3.4% from 2024 to 2029. Increasing demand for superfoods will drive the apple market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 57% growth during the forecast period.
By Type - Red apple segment was valued at USD 70.20 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 28.85 billion
Market Future Opportunities: USD 15.94 billion
CAGR : 3.4%
APAC: Largest market in 2023

Market Summary

The market represents a dynamic and continually evolving landscape, driven by advancements in core technologies and applications. With the increasing adoption of iOS devices and the integration of artificial intelligence and machine learning, the market for Apple's services and products is experiencing significant growth. For instance, the global market share of iOS devices reached 22.1% in Q3 2021, according to Statista. In terms of applications, the popularity of urban farming and the growing demand for superfoods are fueling innovation in the Apple ecosystem.
However, the market is not without challenges, as stringent food safety regulations and increasing competition pose significant hurdles. Despite these obstacles, opportunities abound, particularly in the areas of health and wellness, education, and enterprise solutions. 

What will be the Size of the Apple Market during the forecast period?

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How is the Apple Market Segmented and what are the key trends of market segmentation?

The apple industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Red apple
  Granny smith and golden apples


Distribution Channel

  Offline
  Online


Applications

  Jam Factory
  Fruit Wholesalers
  Others Applications


Geography

  North America

    US


  Europe

    France
    Germany
    Russia
    UK


  Middle East and Africa

    UAE
    Turkey


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The red apple segment is estimated to witness significant growth during the forecast period.

In the realm of agricultural innovation, the market is witnessing significant advancements driven by the integration of various technologies and practices. The market is currently experiencing a noteworthy increase in the adoption of techniques such as nitrogen fixation process, crop health assessments, and soil health indicators. These methods contribute to improved crop stress tolerance, enabling farmers to cultivate healthier crops despite environmental challenges. Microbial inoculants are gaining popularity due to their positive impact on environmental sustainability. Environmental impact assessments and plant metabolomics are essential components in the development of biofertilizer production methods, which promote beneficial bacteria strains and enhance soil nutrient cycling.

Enzyme activity assays and mycorrhizal fungi application are instrumental in optimizing nutrient availability and promoting efficient nutrient uptake. Precision fertilization techniques, such as potassium mobilization and product efficacy testing, are crucial in ensuring optimal plant growth and yield enhancement. Plant growth regulators, rhizosphere microbiome analysis, and water use efficiency are essential elements in the pursuit of sustainable agriculture practices. The market is also witnessing the integration of organic farming techniques and yield enhancement strategies, which focus on enhancing soil organic matter and improving nutrient availability through humic acid fertilizers and plant hormone modulation. Root development promoters, biological pest control, and integrated pest management are key strategies in the market, employing beneficial microorganisms and disease resistance mechanisms to minimize the use of synthetic pesticides and fertilizers.

The market is expected to witness substantial growth in the future, with a projected increase in demand for sustainable agricultural practices and the continuous development of innovative technologies. According to recent market data, the adoption of these advanced techniques has grown by approximately 18%, with a projected increase of around 22% in industry growth expectations. The market's expansion is driven by the increasing awareness of sustainable agricultural practices and the need to address the challenges posed by climate change and population growth.

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The Red apple segment was valued at USD 70.20 bil

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

Android was the leading mobile operating system (OS) in the United Kingdom in 2024 with a market share of around ** percent. Apple's iOS was a close second at around **** percent, having been the market leader in 2023. As with many other markets across the globe, no other mobile operating system has come close to challenging either iOS or Android in recent years.

Apple Juice Market Size Value in the UK, 2021 Discover more data with ReportLinker!

In the third quarter of 2025, Samsung held the largest share of global smartphone shipments, at ** percent. Long-time competitor Apple ranked second, with an **** percent market share. Samsung and Apple smartphone sales Smartphone vendors have been suffering from the events of the past couple of years, including the pandemic and the economic downturn. However, they all appear to be recovering, as shown by the recent increase in shipments. For instance, mostly based on the main line of Galaxy Series, Samsung's smartphone shipments totaled nearly ***** million units globally in 2024. Next to Samsung, Apple is a major manufacturer of smartphones worldwide, with the company shipping more than *** million iPhones worldwide in 2024. Apple’s sales tend to be very cyclical, peaking in the fourth quarter each year, much like in the fourth quarter of 2023, when they took the first spot in terms of units shipped globally with around **** units. Xiaomi in the lead While Apple and Samsung are typically the two major companies challenging for the top spot, Huawei had provided a strong challenge in recent years. Particularly, the Chinese company managed to climb the smartphone market ladder between 2011 and 2024, recording shipments of over ** million smartphones in the fourth quarter of 2024. However, strong performances from rivals like Xiaomi and the effects of the U.S. trade ban have since seen Huawei fall outside the list of top five vendors by smartphone shipments.

United Kingdom (UK) Apple Juice Market is expected to grow during 2025-2031

Forecast: Apple Juice Market Size Value in the UK 2022 - 2026 Discover more data with ReportLinker!

The global apple accessories market is forecast to climb from USD 27.8 billion in 2025 to USD 59.2 billion by 2035, a 7.9% CAGR. Apple passed 2.4 billion active devices in 2025; every iPhone, Watch, Vision Pro or Mac shipped enlarges the attachable-accessory universe and shortens upgrade cycles, particularly for wearables.

Semi Annual Market Update

Country-wise Insights

The UK wearable technology market, a dynamic segment within the broader global landscape, is experiencing robust growth fueled by several key factors. The market's expansion is driven by increasing consumer awareness of health and fitness, the rising affordability of smart wearables, and the continuous advancements in technology leading to more sophisticated and feature-rich devices. Smartwatches, particularly, are a dominant force, capturing a significant portion of market share due to their versatility and integration with smartphones. However, the market isn't solely reliant on smartwatches; the growth of other wearable categories, including fitness trackers, earbuds, and smart clothing, contributes significantly to the overall market expansion. This diversification minimizes reliance on any single product category and enhances market resilience. Furthermore, the integration of advanced health monitoring capabilities—like heart rate tracking, sleep analysis, and even ECG functionality—within wearable devices is a significant driver, attracting health-conscious consumers. The UK market, benefiting from a tech-savvy population and strong consumer spending power, is expected to show a growth trajectory mirroring the global trend, although specific UK-centric factors like health policy and consumer preferences may influence its precise trajectory. Competitive dynamics within the UK wearable technology market are intense. Established players like Apple, Samsung, and Fitbit maintain significant market presence due to brand recognition and established distribution networks. However, emerging brands and innovative startups are also actively vying for market share, introducing niche products and fostering competition. This competitive pressure fosters innovation and drives down prices, benefiting consumers. While challenges remain, such as concerns regarding data privacy and battery life limitations in certain devices, the overall market outlook for wearable technology in the UK remains positive, with significant growth potential in the coming years. This growth is projected to continue, bolstered by technological advancements, increasing affordability, and the ever-growing demand for convenient and personalized health and fitness monitoring solutions. Recent developments include: September 2021 - Swansea University announced that British athletes in Tokyo, including top medal winners, used wearable technology designed by them. The wearables were designed with a printed carbon ink heater to keep their muscles warm before competing. Swansea University's team made up of experts from the Welsh Centre for Printing and Coating (WCPC) and Applied Sports, Technology Exercise and Medicine (A-STEM), collaborated with the English Institute of Sport (EIS), Haydale, Screentec, and Newbury Electronics to develop this product., July 2021 - American startup Magic Leap announced the official price and specs of their latest mixed reality headset, the Magic Leap 2, designed for professionals and developers; the product features a suite of new features, including eye-tracking cameras as well as dynamic dimming lenses. The company announced that it would be available for purchase in the United Kingdom from September 2021.. Key drivers for this market are: Increasing Technological Advancements in the Wearables Market, Increase in Health Awareness among the Consumers. Potential restraints include: Increasing Technological Advancements in the Wearables Market, Increase in Health Awareness among the Consumers. Notable trends are: Smartwatches to Witness Significant Growth.

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