In July 2024, the total market share of Apple's iOS mobile operating system in the United Kingdom (UK) reached roughly ** percent, a slight decrease compared to the same month in the previous year. Apple's kingdom With ** Apple stores In the United Kingdom, Apple remains undisputed in the smartphone and tablet computer markets. Indeed, in 2023, Apple’s iOS accounted for nearly **** of both the mobile and tablet operating system market share. Only in the PC market, it is second to its competitor Windows, which recorded a market share of over ** percent. In addition to iPhones, iPads, and Macs, other electronics consumer goods are part of Apple’s kingdom, such as Apple headphones, smartwatch (Apple Watch), and smart speakers (Apple HomePod). The same can be said about Apple’s AppStore, which offered over 1.64 million apps as of the third quarter of 2022. Smartphones in the UK The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. By 2025, over ** million UK citizens are forecast to use smartphones. Most consumers seemed to be satisfied with their smartphones brand, and only a small percentage were very likely to purchase a new phone on the next possible occasion. Of course, smartphone manufacturers also come out with new models quite frequently.

Apple lead the mobile device market in the United Kingdom (UK) in 2024, holding around **** percent of the market share. Samsung came in second with just below ** percent of the UK market share. Both top vendors were well beyond the rest of mobile device vendors in the UK such as Google, which came in third place holding under **** percent of the market share, an increase from previous years. Samsung leads the global and European market While Apple is the clear leader in the UK, Samsung holds the edge globally based on devices shipped. Samsung was responsible for ** percent of global shipments, ahead of the ** percent accounted for by Apple in 2018. Nearly ** percent of all mobile phones shipped in Europe in 2019 were Samsung devices, with Apple devices accounting for under *** percent of devices shipped and therefore landing in third place behind Huawei, which shipped over ** percent of all devices. iPhone 13 on top in the UK The iPhone 13 was the top phone for Apple in the United Kingdom as of January 2022, making up ** percent of all smartphones sold in the UK. The Samsung Galaxy A12 showed up in fourth place behind Apple products, making up ***** percent of all smartphones sold in the UK in January 2022.

Just two manufacturers make up the top five smartphone models in the United Kingdom (UK), with Apple iPhones accounting for almost ** percent of the market. As July 2024, the iPhone ** Pro Max was the most popular model in the UK, accounting for almost ** percent of sales.

The UK apple market surged to $681M in 2024, rising by 20% against the previous year. Over the period under review, consumption showed a relatively flat trend pattern. Over the period under review, the market attained the maximum level at $901M in 2018; however, from 2019 to 2024, consumption failed to regain momentum.

As of June 2024, iOS had around **** percent of the market share of mobile operating systems in the United Kingdom (UK), while Android led with roughly ** percent of the market.The penetration rate of smartphones and the number of smartphone users has been growing for quite some time, and Apple and Android have been dominating the smartphone market since the beginning. However, the smartphone penetration growth rate has been in decline the past few years.It seems most consumer purchase a new smartphone because their old device is out of date. In this case, it would depend on how often the smartphone manufacturers bring out with a new model to figure out how often consumer may purchase a new smartphone.

Android was the leading mobile operating system (OS) in the United Kingdom in 2024 with a market share of around ** percent. Apple's iOS was a close second at around **** percent, having been the market leader in 2023. As with many other markets across the globe, no other mobile operating system has come close to challenging either iOS or Android in recent years.

United Kingdom Smartphone Market was valued at USD 20.34 Billion in 2024 and is anticipated to grow USD 26.16 Billion by 2030 with a CAGR of 4.28%.

Over the five years through 2024-25, mobile phone retailers’ revenue is anticipated to fall at a compound annual rate of 4.5% to £2.8 billion. Revenue plummeted during the COVID-19 pandemic, with a 14.4% fall in 2020-21 – this was driven by low consumer confidence within the UK economy, meaning consumers were less willing to make large discretionary purchases such as new mobile phones, alongside forced store closures which meant phone retailers saw their footfall plunge. After the pandemic crash, revenue has trended upwards, but at a slower rate than inflation, with revenue yet to return to pre-COVID figures. Mounting 5G accessibility across the UK has propped up demand for new phone models with 5G connectivity enabled. However, many consumers have seen the innovation in the latest phone models as lacking – they offer few new features beyond 5G connectivity. This has contributed to people keeping hold of their phones for longer on average. Sky-high inflation since late 2021-22 has also been a major barrier to revenue growth and profit levels for phone retailers; the cost-of-living crisis this sparked left customers feeling more financially pressured and lacking enough disposable income to purchase the latest smartphones. Inflation has also led to higher purchase and running costs for retailers. These factors have combined to subdue profit in recent years. With inflationary pressures now easing (inflation fell back to its target level of 2% in May 2024), the industry's outlook is more positive. Revenue is forecast to grow by 0.2% in 2024-25 while the average profit margin is slated to be 2.6%. Mobile phone retailers could struggle to find new areas for growth in the future. According to Uswitch, as of 2023, 92% of the UK population already own a smartphone, meaning retailers can no longer rely on the increasing popularity of phones to fuel growth. AI implementation within smartphones has some potential to stimulate growth, as it will cause a surge in consumer demand if perceived as truly innovative. At the same time, easing concerns over consumer confidence and disposable income levels should encourage people to shell out on new phone models. Over the five years through 2029-30, revenue is forecast to inch upwards at a compound annual rate of 0.2% to £2.9 billion.

This statistic shows the market share of smartphone manufacturers in the households in the United Kingdom (UK) in 2019. In 2019, ** percent of the respondents had an Apple iPhone.The smartphone market has been dominated by Apple and Samsung for quite some time, and the trend points toward it staying this way. There are new models coming out quite frequently, and consumers are keeping up with purchases and often purchasing new smartphones in order to keep their device current.Smartphone users of all ages are catching on to the trend, and even the older generations have been increasing their presence in terms of owning smartphones. Although, when the usage of smartphone is considered the younger generations definitely trump the older. Even aspects such as nocturnal smartphone usage is something that younger generations find hard to escape from. Of course with an increase in smartphone usage the amount of data used goes up too. Vodafone customers, for example, have been increasing their data usage for quite some time.

Apple Juice Market Size Value Per Capita in the UK, 2021 Discover more data with ReportLinker!

Apple dominated the market share of tablet device vendors in the United Kingdom (UK) with a share of around **** percent in 2024. Samsung was the second-highest tablet device vendor with a share of ***** percent.

Forecast: Apple Juice Market Size Value in the UK 2022 - 2026 Discover more data with ReportLinker!

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Apple Market Size 2025-2029

The apple market size is forecast to increase by USD 15.94 billion, at a CAGR of 3.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing demand for superfoods and the growing popularity of urban farming. Superfoods, recognized for their high nutritional value, have gained immense popularity among health-conscious consumers, leading to a surge in demand for apples, which are rich in fiber, vitamin C, and antioxidants. Urban farming, with its focus on local production and sustainable agriculture, is another key driver, as it enables the supply of fresh apples to consumers, reducing transportation costs and ensuring food safety. However, the market faces challenges in the form of stringent food safety regulations. Ensuring the highest standards of food safety is crucial for maintaining consumer trust and adhering to regulatory requirements.
Compliance with these regulations can increase operational costs and require significant resources, posing a challenge for market participants. To navigate these challenges effectively, companies must invest in robust quality control systems and maintain transparency in their supply chains. By doing so, they can capitalize on the market's growth potential and meet the evolving demands of health-conscious consumers.

What will be the Size of the Apple Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the dynamic and evolving market, various sectors interplay, shaping the industry's landscape. The marketing campaigns continuously adapt to consumer preferences, with fresh market offerings showcasing an array of apple varieties. Organic production and precision agriculture ensure high-quality fruits, while disease resistance and pest control strategies safeguard crops. Vitamin content and sugar levels are crucial factors in food labeling and consumer appeal. Data analytics and dehydration methods optimize supply chain efficiency, with smart farming technologies and cold storage enhancing product longevity. Import/export regulations and trade agreements influence global market dynamics, as does the emergence of new apple varieties and their flavor profiles.

Brand loyalty is a significant factor, with consumers seeking consistent quality and health benefits. Product differentiation is achieved through various methods, including vitamin content, sugar content, and unique processing techniques like apple cider vinegar production. Food safety standards and labeling are essential, with ripening stages and harvesting methods ensuring optimal fruit quality. Consumption trends shift towards healthier options, driving demand for organic and sustainable farming practices. Water conservation, land availability, and production costs are crucial considerations for orchard management, with automated harvesting and grading and sorting techniques streamlining operations. Climate change adaptation and labor requirements are ongoing challenges, necessitating innovative solutions like integrated pest management and sustainable farming practices.

Apple byproducts, such as dried fruit and apple pie filling, add value to the industry, while biofuel production and waste utilization contribute to environmental sustainability. The apple industry remains a vibrant and ever-changing landscape, with ongoing research and innovation shaping its future.

How is this Apple Industry segmented?

The apple industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Red apple
  Granny smith and golden apples


Distribution Channel

  Offline
  Online


Applications

  Jam Factory
  Fruit Wholesalers
  Others Applications


Geography

  North America

    US


  Europe

    France
    Germany
    Russia
    UK


  Middle East and Africa

    UAE
    Turkey


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The red apple segment is estimated to witness significant growth during the forecast period.

Red apples, recognized for their captivating red or red-green hues, are a favorite in the market due to their visually appealing allure. Notable red apple varieties, such as Red Delicious, Gala, Fuji, and Honeycrisp, each boast distinct flavor profiles, ranging from sweet to sweet-tart, with a crisp, succulent texture. Consumers appreciate their versatility, as they can be enjoyed fresh or used in culinary applications. Organic apple production, a significant trend in the market, ensures the fruit's purity and health benefits. Precision agriculture and smart farming

In 2024, Apple's iOS **** was the most used among mobile Apple devices in the United Kingdom, running on around **** percent of mobile Apple devices in the UK. iOS **, released in September 2024, had a share of **** percent for the year.

The UK mobile payments industry is experiencing robust growth, driven by increasing smartphone penetration, the rising adoption of contactless payments, and the expanding e-commerce sector. The market's convenience and security features are attracting a wider user base, encompassing both younger demographics adept at digital technologies and older generations increasingly comfortable with mobile solutions. While precise figures for the UK market size are unavailable from the provided data, we can infer significant value based on the global CAGR of 22.30% and the substantial presence of major players like Apple Pay, Google Pay, and others operating within the UK. Considering the UK's advanced digital infrastructure and high mobile phone usage, it's reasonable to estimate the UK mobile payment market to be a substantial segment of the overall European market. The market's growth is further fueled by innovations like biometric authentication, improved security protocols, and the integration of mobile payments into various loyalty programs and reward systems, enhancing user engagement. Looking ahead, the UK mobile payments market is poised for continued expansion. The increasing prevalence of mobile banking apps, coupled with government initiatives promoting digital transactions, will likely contribute to heightened market penetration. However, challenges remain, including concerns about data security and privacy, the need for robust infrastructure to support widespread adoption, and the potential competition from emerging payment technologies. Nevertheless, the ongoing digital transformation in the UK, along with the continued innovation by key players, suggests a positive trajectory for the mobile payments sector, promising further substantial growth in the coming years. Recent developments include: May 2022 - Google announced Google Wallet to store payment and non-payment assets in virtual cloud-based storage. The payment assets could include credit cards, debit cards, etc., which could be used to make payments by using the Tap to Pay feature from the smartphone, wherever Google Pay is acceptable for a mode of payment. The app will be available in 39 markets worldwide, including the United Kingdom., May 2022 - The Big Issue Group (TBIG) equipped 1,000 of its vendors with Zettle by PayPal. Zettle is a contactless technology that enables contactless in-person payments through Android mobile devices using Tap to Pay, omitting the need for a third device to complete the payment. TBIG is looking forward to extending the program to equip all 1,500 vendors by the end of 2022.. Key drivers for this market are: Development of M-Commerce Ecosystem with High Internet Penetration, Favorable Government Initiatives and Regulations. Potential restraints include: Development of M-Commerce Ecosystem with High Internet Penetration, Favorable Government Initiatives and Regulations. Notable trends are: Internet Penetration in the UK is Driving the Market.

[Keywords] Market include NIPPON TELEPHONE INC., Kempf Enterprises Ltd, Samsung Electronics Co. Ltd., Verizon Communications Inc, Overcart

The UK wearable technology market, a dynamic segment within the broader global landscape, is experiencing robust growth fueled by several key factors. The market's expansion is driven by increasing consumer awareness of health and fitness, the rising affordability of smart wearables, and the continuous advancements in technology leading to more sophisticated and feature-rich devices. Smartwatches, particularly, are a dominant force, capturing a significant portion of market share due to their versatility and integration with smartphones. However, the market isn't solely reliant on smartwatches; the growth of other wearable categories, including fitness trackers, earbuds, and smart clothing, contributes significantly to the overall market expansion. This diversification minimizes reliance on any single product category and enhances market resilience. Furthermore, the integration of advanced health monitoring capabilities—like heart rate tracking, sleep analysis, and even ECG functionality—within wearable devices is a significant driver, attracting health-conscious consumers. The UK market, benefiting from a tech-savvy population and strong consumer spending power, is expected to show a growth trajectory mirroring the global trend, although specific UK-centric factors like health policy and consumer preferences may influence its precise trajectory. Competitive dynamics within the UK wearable technology market are intense. Established players like Apple, Samsung, and Fitbit maintain significant market presence due to brand recognition and established distribution networks. However, emerging brands and innovative startups are also actively vying for market share, introducing niche products and fostering competition. This competitive pressure fosters innovation and drives down prices, benefiting consumers. While challenges remain, such as concerns regarding data privacy and battery life limitations in certain devices, the overall market outlook for wearable technology in the UK remains positive, with significant growth potential in the coming years. This growth is projected to continue, bolstered by technological advancements, increasing affordability, and the ever-growing demand for convenient and personalized health and fitness monitoring solutions. Recent developments include: September 2021 - Swansea University announced that British athletes in Tokyo, including top medal winners, used wearable technology designed by them. The wearables were designed with a printed carbon ink heater to keep their muscles warm before competing. Swansea University's team made up of experts from the Welsh Centre for Printing and Coating (WCPC) and Applied Sports, Technology Exercise and Medicine (A-STEM), collaborated with the English Institute of Sport (EIS), Haydale, Screentec, and Newbury Electronics to develop this product., July 2021 - American startup Magic Leap announced the official price and specs of their latest mixed reality headset, the Magic Leap 2, designed for professionals and developers; the product features a suite of new features, including eye-tracking cameras as well as dynamic dimming lenses. The company announced that it would be available for purchase in the United Kingdom from September 2021.. Key drivers for this market are: Increasing Technological Advancements in the Wearables Market, Increase in Health Awareness among the Consumers. Potential restraints include: Increasing Technological Advancements in the Wearables Market, Increase in Health Awareness among the Consumers. Notable trends are: Smartwatches to Witness Significant Growth.

Streaming services have evolved in recent years, with the split of services shifting away from downloads in favour of streaming. The dominance of the largest streaming providers has swelled, spearheaded by Spotify, although some smaller music streaming platforms have found success in offering niche services. Streaming providers have also expanded their offerings in order to keep hold of subscribers in an increasingly competitive environment; for example, some have created tiered packaging systems (such as family or premium accounts) and focused on improving the user experience with tailored algorithms, custom playlists and offline listening. Others have brought in complimentary offerings, like podcasts and audiobooks. Integration efforts have also intensified, with Apple and Google incorporating listening apps into their phone offerings, while Amazon has amalgamated its subscription services and smart devices. Revenue is projected to expand at a compound annual rate of 2% over the five years through 2024-25 to £1.4 billion. Revenue dipped in 2020-21, when people didn’t need to listen to music while travelling and commuting thanks to COVID-19 restrictions, prompting some customers to cancel their music streaming subscriptions. Despite this, the industry emerged as a primary entertainment source as alternative options, such as cinemas, pubs and festivals, were inaccessible. Post-pandemic, streaming services have broadened their reach with the waning popularity of downloads, the resumption of regular work routines and frail consumer confidence and disposable income. Revenue is slated to swell by 4.5% in 2024-25 as a result. At the same time, music streaming service providers’ profit has stayed strong, buoyed by recent price increases and platform advancements among leading companies. Over the five years through 2029-30, revenue is expected to climb at a compound annual rate of 5.5% to reach £1.8 billion. Competition is likely to remain high, with consumer preference likely to shift to platforms that offer greater levels of compatibility with other technological products. To stay competitive, music downloading and streaming service providers are likely to continue to innovate the types and tiers of packages they offer to fully monetise their services and reach a wider variety of consumers. Innovation will build, with platforms looking to further incorporate AI to provide tailored song suggestions.

Mobile phone repair services industry is growing, benefitting from the high number of mobile connections in the UK, which actually exceeds the UK's population. A fall in consumer confidence and stagnant disposable income means that consumers are holding onto their mobile phones for longer. Consumers increasingly consider repairing an existing phone more cost-effective than buying a replacement. Despite the opportunity presented by these circumstances, revenue growth has been constrained, with some consumers choosing to delay repairs till they are more confident in the economy. The expansion in the number of mobile connections and the falling cost of phone contracts is rising the number of phones in use, boosting the need for repair services as a portion of phones develop faults. Over the five years through 2024-25, revenue is forecast to climb at a compound annual rate of 2% to £818.6 million, including projected growth of 5.8% in 2024-25, when the average profit margin will be 22.7%. Revenue declined in 2021-22, partially owing to higher levels of cautiousness among consumers. Over the five years through 2029-30, revenue is expected to grow at a compound annual rate of 2.8% to reach £937.6 million. The number of mobile phone connections is forecast to increase, supporting revenue growth. Disposable incomes are also likely to recover, increasing the ability of consumers' ability to afford repairs on their mobile devices. As a result, the number of industry enterprises is also likely to grow. Furthermore, the average profit margin is set to rise as supply chain issues ease and the cost of parts fall.

The European IT device market, encompassing PCs (laptops, desktops, tablets), and phones (landlines, smartphones, feature phones), is a significant sector experiencing steady growth. While a precise market size for 2025 is not provided, we can extrapolate based on the given CAGR of 1.80% and a presumably large base year value. Assuming a 2024 market size of approximately €200 billion (a reasonable estimate for the European IT device market), a 1.8% CAGR would project a 2025 market value around €203.6 billion. Growth is driven by several factors, including the increasing adoption of smartphones and tablets, particularly among older demographics, the ongoing demand for high-performance PCs in professional and educational settings, and the rise of remote work and hybrid work models fueling laptop sales. Trends include increasing demand for 5G-enabled devices, growing preference for lightweight and portable laptops, and a shift towards subscription-based software and services. However, restraints include fluctuating economic conditions that affect consumer spending, supply chain disruptions impacting device availability, and the challenges of managing e-waste and promoting sustainable practices within the industry. The market is highly fragmented with major players like Apple, Microsoft, Samsung, and Lenovo competing intensely for market share, alongside several prominent regional players. Specific market segments within Europe show varying growth trajectories. For example, the smartphone segment is expected to remain dominant, driven by continuous technological advancements and attractive pricing strategies. However, the PC segment is likely to experience more moderate growth, with fluctuations dependent on economic cycles and business investment. The continued penetration of smart devices in Europe points towards a positive outlook for the market over the coming years. The forecast period from 2025-2033 projects continued expansion of the European IT device market. While the overall CAGR remains at 1.8%, specific segments will experience different growth rates depending on technological advancements, consumer preferences, and macroeconomic factors. The competitive landscape will likely remain intense, with established players continuously innovating to maintain their market position. Successfully navigating the challenges of sustainability, supply chain resilience, and economic volatility will be key to sustained growth for companies operating within this dynamic market. Regional variations across Europe will persist, with countries like Germany, the UK, and France likely maintaining their position as leading markets due to higher per capita income and strong technological adoption rates. Successful strategies will involve targeted product development, customized marketing approaches for specific regions, and robust customer service tailored to the unique preferences of European consumers. Recent developments include: September 2022: Apple announced its decision to implement significant pricing hikes for its in-app purchases and apps from Europe to Asia, safeguarding its profits when key currencies fell against the US dollar. Apple has been more cautious as it deals with a stuttering economy, even if it is doing better than some of its industry counterparts., October 2022: Nokia announced the launch of the X30 5G in the United Kingdom and other European markets in September 2022. The starting price for this phone in Europe and the UK is EUR 519 (USD 548) and GBP 399 (USD 489). The business intends to introduce the product in India before the end of this year with a price tag of approximately INR 40,000 (USD 489).. Key drivers for this market are: Robust Demand for Smart Phones, Rapid Roll-Out of 5G Across the Region. Potential restraints include: Robust Demand for Smart Phones, Rapid Roll-Out of 5G Across the Region. Notable trends are: Smartphone Demand Boosting the Market.