Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than **** of the market in 2025. Apple's share of the U.S. market has remained stable since 2018, when it accounted for around ** percent. This is reflected in all markets, with Apple's global share remaining stable year on year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around ***** percent of the market as of ****. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for **** of the **** most-sold handsets in the United Kingdom as of ************, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple disadvantaged outside wealthier markets. In Africa, iOS accounted for around ** percent of the mobile OS market in *************, while Android dominated with an ** percent share.

Apple and Samsung were the leading smartphone vendors by the share of shipments in the United States in the second quarter of 2025, at ** percent and ** percent, respectively. Lenovo ranked third, having accounted for ** percent of shipments. Global smartphone market While Apple continues to lead the U.S. smartphone market, it has traditionally lagged on the global scale. Samsung has been the leading smartphone vendor worldwide since 2012. However, Samsung’s lead in terms of market share has started to dwindle in recent years, meaning that Apple and other Chinese competitors, such as Xiaomi, vivo, and Huawei, have seen a boost in the smartphone industry. Apple’s traction on the global scale in 2020 comes from its move towards 5G-enabled smartphones, which have doubled sales in one year, from 2020 to 2021, alone. Apple is currently the leading vendor in terms of global 5G smartphone shipments. The introduction of 5G throughout the world brings with it the possibility to upheave the smartphone market as we know it. Are U.S. consumers satisfied with Apple and Samsung phones? Apple and Samsung not only lead the smartphone market in the United States in terms of usage but also in terms of customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are nearly all Samsung Galaxy and Apple iPhone models. Furthermore, it appears that U.S. smartphone users are unlikely to change their primarily used smartphone brand anytime soon.

As of September 2025, Apple’s iPhone 17 Pro Max was the most popular smartphone model sold in the United States, accounting for ** percent of total smartphone sales. The iPhone was the most popular smartphone in the United States at that time, occupying **** spots in the top five. Apple and Samsung: two leading competitors Apple and Samsung are the leading smartphone vendors in the United States, with a combined market share of over ** percent. In line with their successes in the United States, Apple and Samsung also lead the global smartphone market, albeit to a lesser degree. The two brands have a combined market share of less than ** percent. Smartphone penetration is the highest in the United States Smartphone sales value in the United States increased with fluctuations in the past decade, and the country remains of the major smartphone markets globally. In 2028, over *** million smartphones were forecast to be sold, with the number of U.S. smartphone users forecast to grow in the coming years.

In the fourth quarter of 2025, Apple held an ****-percent share of the global smartphone market, marking an increase of *** percentage points compared to the previous quarter. Longtime competitor Samsung ranked second with a market share of **** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs, and restrictions imposed by the U.S. Chinese manufacturer Huawei has recently dropped off the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVID-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sales is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

Introduction

iPhone Users Statistics: The iPhone is a line of smartphones developed and manufactured by Apple Inc. It was first introduced to the world by Steve Jobs on January 9, 2007, and has since become one of the most iconic and popular mobile devices globally.

The iPhone runs on Apple's iOS operating system, which is known for its user-friendly interface, security features, and smooth integration with other Apple products and services.

Since its initial launch in 2007, it has revolutionized the way people communicate, access information, and engage with mobile technology. With each new iteration, the iPhone has continued to attract a large and loyal user base.

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This statistic denotes the apple market share of the leading region in the global market. Europe was the leading region in the apple market and accounted for 26% of the global revenue in 2020-2024.

The apple market report also provides several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive apple market growth during the next five years
Precise estimation of the apple market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the apple market industry across APAC, Europe, MEA, North America, and South America
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of apple market vendors

In 2025, Apple ranked as the market leader in the global smartphone market with a ****-percent share of all shipments. The tech giant also retained the top title in 2023 and 2024. Samsung ranked second, holding **** percent of the market in 2025. Global smartphone market share Samsung has seen its popularity steadily increase since it held just *** percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market has fluctuated in recent times, dropping to under ** percent in the most recent year. Apple’s smartphone sales are relatively cyclical and peak in the fourth quarter each year. In the fourth quarter of 2025, **** percent of all new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple, with sales of the device amounting to over ** billion U.S. dollars in the third quarter of 2025.

The United States stands as a pivotal force in the global apple industry, simultaneously ranking as the world's third-largest consumer and second-largest producer. This report provides a comprehensive, data-driven analysis of the U.S. apple market as of 2026, projecting strategic trends and dynamics through 2035. It examines the intricate balance between robust domestic production, significant international trade flows, and evolving consumer preferences that define the sector. The analysis delves into the c

In 2022, there were more than 120 million iPhone users in the United States, accounting for nearly 49 percent of all smartphone users in the country. Overall, nearly 300 million people in the United States use a smartphone, which means that roughly 90 percent of the country’s population has access to a smartphone. Apple iPhone worldwide As of 2022, Apple’s iOS operating system had a share of close to 60 percent of the mobile operating system market in the United States, the country with the highest market share both for the iPhone and the iOS operating system. Apple did not enjoy such a dominant market position in any other country, yet remained one of the top three smartphone vendors worldwide, selling more than 200 million iPhones every year. Taken together, the top three smartphone vendors Samsung, Apple, and Xiaomi accounted for over half of the annual smartphone shipments during the second quarter of 2022. iPhone is Apple’s main revenue source The iPhone is Apple’s main source of revenue, consistently generating around 50 percent of the company's sales worldwide. Apple does offer a multitude of other products across a variety of consumer electronics categories, including laptops, smartwatches, and tech-related services such as its App Store, Apple Pay, and cloud storage.

The US Fresh Apple Market size is expected to reach USD 16.8 billion in 2023 growing at a CAGR of 3.1. The US Fresh Apple Market report classifies market by segmentation, growth drivers, demand, trend, and forecast insights.

The size of the U.S. Tablet Market was valued at USD 12.90 billion in 2023 and is projected to reach USD 14.32 billion by 2032, with an expected CAGR of 1.5 % during the forecast period. Recent developments include: In May 2024, Apple unveiled several new accessibility solutions for specially-abled users. It has added new features in its latest version of iPad that captures eye movements of the user. Through this feature, it allows specially-abled users to navigate the screen seamlessly. Additionally, Apple incorporated a new feature of Assistive Access, which simply predefines and categorizes all the options for the users belonging to the cognitively impaired category. , In March 2024, Samsung launched the Galaxy Tab S6 Lite (2024), with enhanced capabilities and innovative features for professional entertainment purposes. It comes with the advanced S Pen that ensures high accuracy and has a 10.4-inch display, with 14 hours of video playback. It has a slim design and is compatible with other Galaxy products. .

Discover the booming used smartphone market! Explore key trends, growth drivers, and leading players in this dynamic sector. Learn about regional market share, pricing analysis, and future projections for the 2025-2033 period. Find out why buying pre-owned is the smart choice. Recent developments include: December 2023 - Smartphone refurbishing startup ControlZ aims to invest nearly USD 2 million in its Gurugram repair facility again in 2024. The company aims to repair 1 lakh units at the facility in 2024 and scale it to 5 lakh units by 2025., September 2023 - Expon Capital’s portfolio company, REFURBED, which achieved 1 billion in GMV since its founding in June 2023, announced a USD 57 million (EUR investment led by existing investors with significant participation from All Iron and several new backers). With this Series C investment, the company will continue to drive its mission to become the leading platform for sustainable products and services to empower consumers to purchase refurbished technology in a more accessible, risk-free, and sustainable manner.. Key drivers for this market are: Trend Toward Premium Phones (Rise in Upgrade Costs), Growing Popularity of E-commerce Platforms for Used and Refurbished Smartphones; Telecom Operators Focusing on Used Phones with Attractive Plans. Potential restraints include: Trend Toward Premium Phones (Rise in Upgrade Costs), Growing Popularity of E-commerce Platforms for Used and Refurbished Smartphones; Telecom Operators Focusing on Used Phones with Attractive Plans. Notable trends are: Growing Popularity of E-commerce Platforms for Used and Refurbished Smartphones to Drive the Market.

In the United States, Apple has been the leading vendor by share of page views from mobile devices, at ***** percent in 2025. Samsung's web traffic share decreased in recent years, measuring at ***** percent in 2025.

In the third quarter of 2025, smartphones running on Apple's operating system iOS **** accounted for more than ** percent of all web traffic generated by iOS mobile phones in South America, making it the most popular version of the Apple iOS in the sub region.

The Northern American apple market represents a mature yet dynamically evolving agricultural sector, characterized by the overwhelming dominance of the United States in both production and consumption. As of the 2024-2026 period, the market is navigating a complex landscape defined by shifting consumer preferences, intensifying competitive pressures, and the accelerating impacts of climate and regulatory change. This report provides a comprehensive, forward-looking analysis of the market's trajectory from 2

Introduction

iPhone Vs Android Statistics: The iPhone-Android rivalry has been one of the leading forces shaping the smartphone industry for over a decade. By 2024, this competition will continue influencing user preferences, market dynamics, and technological advancements.

By 2024, the rivalry between iPhone and Android continued to shape the smartphone industry through clear numerical contrasts. Android commanded roughly 70.9 percent of the global mobile OS market, while iOS held about 28 percent. In the United States, iPhone usage remained strong with approximately 57.7 percent market share, leaving Android at around 42.1 percent.

Worldwide, there were nearly 4 billion active Android users compared to roughly 1.5 billion iOS users. Apple shipped around 226 million iPhones in 2024, a 1 percent decline from the previous year, within a total smartphone shipment volume of approximately 1.22 billion units. In 2024, Android devices represented about 76 percent of smartphone shipments in Q1, with iOS at 19 percent.

This paper provides detailed iPhone vs Android statistics across various parameters such as market share, users, revenue, etc.

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Apple Market Trends Statistics and Analysis - Forecast Period 2022-2026

This apple market trend report not only comprises information on current market trends but also upcoming trends. This enables the vendors to make key decisions regarding their future strategies. The market segment analysis and the market forecast help vendors to make informed decisions. Expanding retail space is one of the major trends influencing the apple market growth. The expansion of retail space across the world is expected to positively influence the global apple market.

The apple market share is expected to increase by USD 10.12 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 2.38%. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the apple industry. The holistic analysis of the drivers will help deduce end goals and refine marketing strategies to gain a competitive edge.

Key Data Covered in this Apple Market Report:

CAGR of the market during the forecast period 2022-2026
Detailed information on factors that will drive apple market growth during the next five years
Precise estimation of the apple market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the apple industry across APAC, Europe, Middle East, Africa, North America, and South America
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of apple market vendors

The growing popularity of urban farming detailed analysis of data from such trends data will assist market vendors to make informed decisions that will drive the growth of this industry. For more information on market trends click here.

The United States market for single-strength apple juice represents a mature yet dynamic segment within the broader non-alcoholic beverage industry. Characterized by steady demand from households and the foodservice sector, the market operates within a complex global supply chain. The U.S. is a significant net importer, relying heavily on foreign production to meet domestic consumption, which creates a distinct price and competitive environment shaped by international trade flows, agricultural output, and s

The North America Apple Seed Oil Market would witness market growth of 4.5% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 29,678.22 tonnes, showcasing a growth of 4.2% (2019-2022). Apple seed oil's ability to nourish and hydrate the skin