The Americas are Apple’s largest regional market, bringing in net sales of **** billion U.S. dollars in the fourth quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still accounts for around ** percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which are Apple’s own chain of retail stores that showcase and sell Apple’s various products, including the iPhone, iPad, Apple Watch, and others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: the share of iPhone sales consistently amounts to more than ** percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the 18th generation, the new iPhone 16 Pro and 16 Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

As of the second quarter of fiscal year 2021, around ** percent of Apple Inc’s revenue was generated outside of the United States. Apple's total net sales amounted to around ***** billion U.S dollars in that quarter. Apple Inc. Revenue

Apple produces a wide range of consumer electronics, software, and more recently, IT-related services such as cloud storage and mobile payment processing. The company is one of the world’s greatest generators of revenue, raking in hundreds of billions of dollars around the world each year. The Americas region has always been Apple’s strongest market, with the U.S. making up a large portion of the company’s revenue both in the Americas region and overall. Founded and currently headquartered in California, it is no surprise that the company has such a strong presence in the U.S. market. Many of the company’s breakthrough consumer electronics products such as the iPhone and iPod first gained popularity in U.S. markets, but its domestic strength has allowed Apple to additionally pursue businesses in markets around the world.

Apple products

Consumer electronics products are the cornerstone of Apple’s success. Over ** percent of smartphone users in the U.S. use some version of the company’s iPhone device, making it the country’s most popular smartphone product by far. Apart from the iPhone, Apple produces successful lines of computers, tablets, and wearables, each of which brings the company billions of dollars per year.

The number of Apple iPhone unit sales dramatically increased between 2007 and 2024. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around **** million smartphones. By 2024, this number reached over ***** million units. The newest models and iPhone’s lasting popularity Apple has ventured into its 17th smartphone generation with its Phone ** lineup, which, released in September 2025, includes the **, ** Plus, ** Pro and Pro Max. Powered by the A19 bionic chip and running on iOS **, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of ***** U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over ** million smartphones, while Apple recorded shipments of roughly ** million units. Success of Apple’s other products Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around ** percent of the market share as of the latest quarter.

In fiscal year 2025, Apple's revenue by geographical region are as follows: Americas Segment: $178.35 B, Europe Segment: $111.03 B, Greater China Segment: $64.38 B, Japan Segment: $28.70 B, Rest of Asia Pacific Segment: $33.70 B.

In the spring of 1976, two college dropouts assembled a computer in a garage. Nearly five decades later, their company, Apple Inc., is now among the world’s most influential tech giants. From reshaping communication with the iPhone to pioneering digital ecosystems, Apple’s impact is etched across industries. In 2025, Apple...

Apple Pay use in the United States was higher than in France or Canada by early 2024, although not when it came to in-store payments. When comparing two questions from Statista's Consumer Insights, ** out of 100 respondents from France indicated they had used Apple Pay in a store or restaurant - with an additional ** out of 100 saying they used Apple Pay during this same time for online payments. The market share of Apple Pay on websites was also higher in the United States, Canada, and Japan than in Europe. How many Apple Pay users are there per country? Apple rarely shares information on Apple Pay. Its financials place it under the company's Services segment - combining it with figures on the Apple App Store or Apple TV. Local banks that offer Apple Pay are contractually not allowed to share user numbers or transaction counts. Domestic surveys - which are often only done locally and cannot be compared against those of other countries - tend to ask whether consumers use Apple Pay but rarely ask for specific transaction figures. The last available estimate on global Apple Pay users is that over *** million people activated the service on their iPhones. Roughly *** out of 10 Apple Pay users are from the United States. Online versus offline Apple Pay is frequently associated with proximity mobile payments - paying with mobile devices in physical stores using NFC or contactless technology. China is the country with the highest adoption of such tap-to-pay transactions. This technology was noticeably popular in Asia-Pacific, more so than in North America or Europe. The situation was different when looking at Apple Pay acceptance in e-commerce: English-speaking countries - especially the United States - tend to already accept Apple Pay in 2022.

European Sold Production of Apple Juice Share by Country (Liters), 2023 Discover more data with ReportLinker!

Global Apples Market Size Volume by Country, 2023 Discover more data with ReportLinker!

These datasets provide a comprehensive overview of Apple's financial performance by product and geographical segments from 2010 to 2024. The data is compiled directly from the company's annual 10-K filings with the U.S. Securities and Exchange Commission (SEC), ensuring a high degree of reliability and accuracy.

Dataset 1: Apple Sales by Product Segment This dataset details Apple's net sales across its major product and service categories. It shows the evolution of Apple's business model from a hardware-centric company to one with a significant and growing services component. The columns represent different business lines that have changed over time:

iPhone, Mac, iPad: Core hardware product categories.

iPod: An early product category whose sales data was eventually reclassified into a broader segment.

Other Products / Wearables, Home & Accessories: This category has evolved. Prior to 2015, this was a more general "Other Products" category. In later years, it was expanded and renamed to include products like the Apple Watch, AirPods, and HomePod, reflecting their growing strategic importance.

Services: This segment includes revenue from the App Store, Apple Music, iCloud, Apple Pay, and other digital services. Its consistent growth highlights Apple's successful diversification strategy.

Dataset 2: Apple Sales by Geographic Segment This dataset breaks down Apple's net sales by major global regions, providing insight into the company's international market penetration and performance. It includes data for:

Americas: Includes North and South America.

Europe: Includes European countries, as well as Africa, India, and the Middle East.

Greater China: Includes mainland China, Hong Kong, and Taiwan.

Japan: A distinct and long-standing key market for Apple.

Rest of Asia Pacific: Includes Australia and various other countries in Asia.

Example Use Cases These datasets can be used for a wide range of analytical purposes, including:

Trend Analysis and Forecasting: Analysts can use this data to identify long-term trends in Apple's sales. For example, by plotting the data, one could easily visualize the rapid growth of the Services segment, or the decline of the iPod as a standalone product. This can help in forecasting future revenue and strategic planning.

Market Share Analysis: By comparing Apple's sales data to the total market size for smartphones, personal computers, or tablets, analysts can estimate Apple's market share over time. This can be done on a global or regional basis to identify areas of strength and weakness.

Strategic Decision Making: Business leaders can use the geographic sales data to evaluate the success of market-specific strategies. For instance, a company could compare the growth rates in Greater China and Europe to determine which region offers more potential for a new product launch.

Comparative Analysis: The data can be used to compare Apple's performance against its competitors like Samsung or Google. By normalizing the data, one could analyze which company has a more diversified revenue stream or a stronger presence in specific international markets. I

International Apple Pricing Strategy

Understanding Apple Product Prices in Relation to Local Salaries Worldwide

By [source]

About this dataset

This dataset offers a unique and powerful insight into the international markets of Apple products. It shows how Apple prices its products in different countries, and how those prices compare with average monthly salaries in those countries, giving a view on the affordability of these products. By looking at this data one can also get a better idea of what local markets look like around the world, as well as which countries may be better for price conscious shopping. All this data allows for deeper understanding of product pricing differences and potential spending power across regions to inform decisions by product or market makers about where to focus their efforts

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How to use the dataset

This dataset provides an insight into Apple's international pricing strategies, which can be leveraged to draw conclusions about the company's approach to local markets around the world. To use this dataset, first look at how Apple prices its products in different countries by studying the columns 'price' and 'EUR Average Monthly Salary' and 'USD Average Monthly Salary'. Then examine how those prices compare with local salaries in those countries by comparing the columns 'EUR Average Monthly Salary' and 'USD Average Monthly Salary'. Finally, take a closer look at what types of products Apple offers in each location by studying columns such as 'sku', 'category', and ‘name’. By exploring these datasets you can gain insights into Apple's international pricing strategy while taking into account differences between local economies

Research Ideas

• Market segmentation: This dataset can provide valuable insights for companies looking to target different markets depending on the average local salary and purchasing power compared to Apple's current prices in that market.
• Price Optimization: Analyzing departments such as pricing, revenue management and strategic marketing could leverage this dataset develop smarter pricing strategies while also reflecting local income disparities as an integral factor​ in optimizing product prices across regions.
• Sales Planning & Budgeting: Companies can use this information to plan their annual budgets and forecast estimated sales performance across each of their markets according by benchmarking against Apple's current global prices for different products

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

License: CC0 1.0 Universal (CC0 1.0) - Public Domain Dedication No Copyright - You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission. See Other Information.

Columns

File: average_monthly_salary_index.csv | Column name | Description | |:-------------------------------|:------------------------------------------------------------------| | Country | The country in which the data was collected. (String) | | EUR Average Monthly Salary | The average monthly salary in Euros for the country. (Float) | | USD Average Monthly Salary | The average monthly salary in US Dollars for the country. (Float) |

File: preus_mac_ipad_iphone.csv | Column name | Description | |:--------------|:----------------------------------------------------| | sku | Unique identifier for each product. (String) | | price | Price of the product in the local currency. (Float) | | category | Category of the product. (String) | | name | Name of the product. (String) | | country | Country where the product is sold. (String) | | store | Store where the product is sold. (String) |

Acknowledgements

If you use this dataset in your research, please credit the original authors. If you use this dataset in your research, please credit .

The United Kingdom (UK) is home to more Apple stores than any other country in Europe, with ** stores in operation as of March 2025. France and Italy are second and third, however, the combined total of those two nations is still less than the number of stores open in the UK.With ***** million inhabitants, the UK has a similar population to Italy with ** million inhabitants, and France with ** million inhabitants, meaning the UK also features the highest number of stores per inhabitants. Apple’s strength in the United Kingdom The number of Apple stores in the UK is one of the most obvious signs of their strength in that particular market. Apple held a ***** percent share of the mobile operating system market in the UK as of July 2024, but an average of just ** percent across Europe.
Apple Stores in the United States While the UK features more stores than any other European nation, it would only rank second if it was part of the United States. California, the official headquarter state of Apple’s operations, was home to ** stores as of October 2024.

This dataset about Top Largest Apple Producer countries is extracted from Flourish visualisation. If you want to know more about Flourish click here.

Global Apples Yield by Country, 2023 Discover more data with ReportLinker!

Sugar Apple Market Outlook

According to our latest research, the global sugar apple market size reached USD 1.42 billion in 2024, reflecting robust demand and expanding cultivation across tropical and subtropical regions. The market is projected to grow at a CAGR of 6.7% from 2025 to 2033, with the forecasted market size expected to reach USD 2.56 billion by 2033. The primary growth factor driving this market is the rising consumer awareness of the nutritional and health benefits associated with sugar apple consumption, particularly in emerging markets where traditional fruits are gaining renewed popularity.

The growth of the sugar apple market is significantly influenced by increasing consumer preference for natural and exotic fruits, driven by their unique flavor profile and health-promoting properties. Sugar apples, also known as Annona squamosa or custard apples, are rich in vitamins, antioxidants, and dietary fiber, making them a popular choice among health-conscious consumers. The trend toward functional foods and superfruits has further accelerated demand, as sugar apple is increasingly recognized for its potential to support immunity, digestion, and overall wellness. Additionally, the rise of plant-based and clean-label products has encouraged food manufacturers to incorporate sugar apple in a variety of innovative applications, from beverages to snacks, further fueling market expansion.

Another critical growth driver is the expansion of commercial cultivation and improved post-harvest technologies, which have enhanced the availability and shelf life of sugar apples. Advances in agricultural practices, such as integrated pest management and organic farming, have enabled growers to produce higher yields while maintaining fruit quality. Investments in cold storage and supply chain infrastructure have minimized post-harvest losses, allowing sugar apples to be distributed to distant markets, including North America and Europe. Furthermore, government initiatives and support for tropical fruit exports in countries like India, Thailand, and Brazil have bolstered international trade, making sugar apples more accessible to a global consumer base.

The sugar apple market is also benefiting from the surge in processed fruit products and value-added applications. Food and beverage manufacturers are increasingly incorporating sugar apple pulp, puree, and extracts into juices, smoothies, ice creams, and nutraceutical products. The fruit's distinctive taste and aroma have found favor in premium and artisanal product segments, appealing to gourmet consumers and foodservice operators seeking unique ingredients. The cosmetics industry is also tapping into sugar apple's antioxidant and moisturizing properties, utilizing its extracts in skincare and haircare formulations. This diversification of applications is expected to sustain robust growth across multiple end-user segments over the forecast period.

In recent years, the popularity of smoothie bowls has surged, and the Sapodilla Smoothie Bowl is a delightful addition to this trend. Known for its creamy texture and naturally sweet flavor, sapodilla is a tropical fruit that blends perfectly with other ingredients like bananas, coconut milk, and chia seeds to create a nutritious and satisfying meal. This smoothie bowl not only caters to health-conscious consumers but also offers a unique taste experience, making it a favorite among those seeking exotic and wholesome breakfast options. The incorporation of sapodilla into smoothie bowls highlights the growing consumer interest in superfruits and their health benefits, further expanding the market for tropical fruits in innovative culinary applications.

Regionally, Asia Pacific remains the dominant market for sugar apples, accounting for over 48% of global consumption in 2024, followed by Latin America and North America. The region's favorable climatic conditions, abundant cultivation, and strong cultural affinity for tropical fruits underpin its leadership position. However, rising consumer awareness and increasing imports are driving demand in developed markets such as the United States, Canada, and parts of Europe. As trade barriers ease and supply chains become more efficient, the sugar apple market is expected to witness greater penetration and growth in non-traditional regions, further diversifying its global footprint.

Global Apples Production by Country, 2023 Discover more data with ReportLinker!

In April 2025, the Apple iPhone 16 Pro Max had a market share of four percent in China. It was the most popular smartphone model in the country, followed by the iPhone 16 Pro and the Huawei Nova 13. A sprinkle of Apple The Chinese smartphone market was dominated by Chinese brands, with a stable share of Apple’s iPhone. As of 2024, at least 80 percent of the country’s market was occupied by domestic brands like Xiaomi, Oppo, Vivo, and Honor. While these companies were able to replace most foreign brands, Apple was still capable of carving out a consistent market share and even selling the most popular smartphone models in the country. The rise and fall of Huawei Until 2021, Huawei was China’s largest smartphone manufacturer until the U.S. sanctions from two years earlier finally began to bite. After being placed on a trade black list, the Shenzhen-based tech giant was barred it from accessing important chips and other components. As a result, the company’s smartphone division and, consequently, its revenue took a significant hit. After Huawei’s demise, the former Huawei-owned Honor entered the market in 2021 and slowly carved out a chunk of the Chinese market. However, with the release of new flagship models, the company made it back into the Chinese smartphone market.

Top Apples Producing EU Countries, 2016 Discover more data with ReportLinker!

Global Export of Apple Juice by Country, 2023 Discover more data with ReportLinker!

The European smart watch market, valued at €6.11 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 10.84% from 2025 to 2033. This expansion is driven by several key factors. Increasing consumer adoption of wearable technology for fitness tracking, health monitoring, and contactless payments fuels market demand. The rising popularity of sophisticated features like advanced health sensors (ECG, SpO2), longer battery life, and stylish designs further enhances the appeal of smartwatches across diverse demographics. The prevalence of AMOLED and PMOLED displays, offering superior visuals and energy efficiency, is also a significant contributor to market growth. Furthermore, the market segmentation across operating systems (WatchOS, Wear OS, others), display types (AMOLED, PMOLED, TFT LCD), and applications (personal assistance, medical, sports, others) reveals diverse growth opportunities for manufacturers. Strong competition among major players like Apple, Samsung, Fitbit, and Garmin fosters innovation and drives down prices, making smartwatches more accessible to a wider consumer base. Specifically within Europe, strong demand is anticipated from countries like the United Kingdom, Germany, France, and other major economies. The increasing integration of smartwatches with smartphones and other IoT devices will amplify their utility and continue to drive future growth. However, challenges remain. Pricing remains a barrier for budget-conscious consumers, while concerns over data privacy and battery life continue to influence purchase decisions. The market's susceptibility to technological advancements and the emergence of competitive alternatives (e.g., smart rings) also present potential restraints. Nevertheless, given the continuous innovation in features and functionalities, and the expanding applications of smartwatches across various industries (healthcare, sports, etc.), the European market is poised for sustained and substantial growth in the coming years. The expanding range of applications, from basic fitness tracking to more complex health monitoring and mobile payment solutions, will likely drive adoption across a wider user base, contributing to the continued success of the market. Recent developments include: October 2023: Samsung continued its lineup of successful smartwatches during its Unpacked event and revealed the Galaxy Watch 6 Classic and Watch 6, much earlier than their predecessors. Watch 6 40mm/44mm specs: 1.3"/1.5" Sapphire Crystal displays, 1.4 GHz Exynos W930, 2GB/16GB memory, 300mAh/425mAh battery, Watch 6 water resistance, 5ATM + IP68. The Galaxy Watch 6 takes over the smart timepiece duties from last year's Galaxy Watch 5 but comes with a 20% bigger screen in a package of similar size, meaning a much slimmer bezel as well. In fact, the bezel of the Watch 6 has been slimmed down by 30% for a more elegant look., September 2023: Apple introduced the Apple Watch Series 9, bringing new features to the world’s best-selling watch and performing a decisive environmental milestone. Apple Watch Series 9 is more advanced than ever with the new S9 SiP, which improves performance and abilities; a magical new double tap gesture; a brighter display; faster on-device Siri, Precision Finding for iPhone; now with the ability to access and log health data, and better. Apple Watch Series 9 runs watchOS 10, which supplies redesigned apps, the new Smart Stack, new watch faces, new hiking and cycling features, and tools to support mental health.. Key drivers for this market are: The Aging Population in European Countries with Increased Risk of Chronic Conditions, Growing Adoption of Connected Wearables in European Countries. Potential restraints include: The Aging Population in European Countries with Increased Risk of Chronic Conditions, Growing Adoption of Connected Wearables in European Countries. Notable trends are: Growing Adoption of Connected Wearables in European Countries is Expected to Drive the Studied Market.