Estimates suggest that Apple Music had 95 million subscribers worldwide in June 2024, up by 2 million from the previous year. Launched in 2015 by U.S. tech giant Apple, Apple Music is the second largest music streaming service worldwide, competing with market leader Spotify. Spotify remains market leader While Apple Music is a popular music streaming platform, accounting for 12.6 percent of subscribers worldwide, the 2008 founded streaming service Spotify remains the market leader with a subscriber share of nearly 32 percent. Financially this meant that the Swedish company generated a global revenue of 3.7 billion euros through its Premium accounts in the fourth quarter of 2024 alone.Music streaming overall increasesOverall, music streaming has experienced significant growth over the last decade. Even if the annual growth rate is gradually declining, it still stood at over 7 percent in 2024, becoming the music industry’s main revenue driver and reaching a revenue of 20 billion U.S. dollars worldwide in 2024.
In the fourth quarter of 2024, ***percent of music streaming subscribers worldwide had a subscription with Spotify, more than ****** the share who were subscribed to the second-ranked Tencent Music. Other services in the list included Apple Music, Amazon, and YouTube. Beyond Spotify – other streaming services Spotify may be the biggest music streaming service in the world, but despite its arguably immense popularity and impressive number of subscribers, it hasn’t achieved global domination just yet. French service Deezer has more than tripled its worldwide subscriber base in the last few years, and although its subscriber numbers don’t come close to Spotify’s, Deezer’s growth goes to show that Spotify hasn’t quite won the hearts of every music streaming fans out there. Another popular streaming service used worldwide is Apple Music, which is in constant competition with Spotify in the United States in particular. Regardless of subscriber numbers though, in the U.S. Spotify is still considered more preferable than Apple Music. Apple is often reluctant to publish their customer numbers, though sources in early 2019 suggested that the service had overtaken Spotify in the U.S. in terms of paid subscribers. That said, Spotify still held the biggest share of overall users, and trends suggest that this will continue.
According to a study held between the third and fourth quarters of 2018, 38 percent of surveyed internet users in the APAC countries (excluding China) had an paid Apple Music subscription, compared to just 59 percent of respondents in North America. The majority of users worldwide used Apple Music for free, however the majority of North Americans had a premium account.
This statistic gives information on the most popular music streaming services in the United States as of March 2018, ranked by number of smartphone users. During this month, 44.6 million people used the Apple Music service via smartphone.
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Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
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The global mobile music streaming market size was valued at USD 25.1 billion in 2023 and is projected to reach USD 75.4 billion by 2032, growing at a compound annual growth rate (CAGR) of 13.1% during the forecast period. The surge in market size can be attributed to the rising adoption of smartphones, improved internet connectivity, and the increasing popularity of on-demand music services. The growing number of digital music subscribers and technological advancements are crucial factors driving this marketÂ’s growth.
One of the primary growth factors in the mobile music streaming market is the rapid proliferation of smartphones and mobile internet. With the global smartphone user base expanding exponentially, more users have direct access to music streaming services at their fingertips. Enhanced 4G and the rollout of 5G networks have significantly improved streaming quality and reduced buffering times, enhancing the overall user experience and encouraging more users to subscribe to music streaming platforms.
The increasing integration of artificial intelligence (AI) and machine learning (ML) in music streaming services is another vital growth driver. These technologies enable personalized playlists and recommendations, enhancing user engagement and satisfaction. By analyzing user preferences and listening habits, streaming platforms can curate content that aligns closely with individual tastes, which can lead to higher subscription rates and longer user retention periods. This personalized user experience is a critical competitive advantage in the saturated music streaming market.
The growing trend of smart speakers and other voice-activated devices has also propelled the mobile music streaming market. Devices from Amazon, Google, and Apple have seamlessly integrated music streaming services, allowing users to access their favorite tracks with simple voice commands. This convenience has made music streaming even more accessible, leading to increased usage and subscription rates. Additionally, partnerships between streaming services and social media platforms have facilitated greater music discovery and sharing among users, further boosting market growth.
The evolution of Online Cloud Music Streaming has significantly contributed to the growth of the mobile music streaming market. This technology enables users to access their music libraries from any device with internet connectivity, eliminating the need for physical storage. As more users embrace cloud-based solutions, music streaming services have been able to offer seamless synchronization across devices, enhancing user convenience. The ability to store and stream music from the cloud also allows for a more extensive music library, providing users with access to a diverse range of tracks and genres. This flexibility and accessibility have made online cloud music streaming an integral part of the modern music consumption experience, driving further adoption and growth in the market.
Regionally, North America and Europe are the dominant markets for mobile music streaming, owing to the high penetration of smartphones and advanced internet infrastructure. However, the Asia Pacific region is expected to witness the fastest growth due to the increasing number of internet users, rising smartphone adoption, and expanding middle-class population. Latin America and the Middle East & Africa are also anticipated to show substantial growth driven by improving internet connectivity and growing digital awareness.
The mobile music streaming market is segmented by service type into on-demand streaming and live streaming. On-demand streaming dominates the market, attributable to the flexibility and extensive library of songs it offers to users. Services like Spotify, Apple Music, and Amazon Music allow users to stream millions of songs, create playlists, and download music for offline listening. The convenience of accessing a vast music library without the need for physical storage has made on-demand streaming immensely popular among users of all ages. The continuous addition of new tracks and exclusive releases further enhances user engagement and retention.
Live streaming, though a smaller segment compared to on-demand streaming, is witnessing robust growth. Platforms like YouTube and Twitch have popularized live streaming of concerts, music festivals, and DJ sets, offering users a uni
How many paid subscribers does Spotify have? As of the first quarter of 2025, Spotify had 268 million premium subscribers worldwide, up from 239 million in the corresponding quarter of 2024. Spotify’s subscriber base has increased dramatically in the last few years and has more than doubled since early 2019. Spotify and competitors Spotify is a music streaming service originally founded in 2006 in Sweden. The platform can be used from various devices and allows users to browse through a catalogue of music licensed through multiple record labels, as well as creating and sharing playlists with other users. Additionally, listeners are able to enjoy music for free with advertisements or are also given the option to purchase a subscription to allow for unlimited ad-free music streaming. Spotify’s largest competitors are Pandora, a company that offers a similar service and remains popular in the United States, and Apple Music, which was launched in 2015. While Pandora was once among the highest-grossing music apps in the Apple App Store, recent rankings show that global services like QQ Music, NetEase Cloud Music, and YouTube Music now generate higher monthly revenues.Users are also able to register Spotify accounts using Facebook directly through the website using an app. This enables them to connect with other Facebook friends and explore their music tastes and playlists. Spotify is a popular source for keeping up-to-date with music, and the ability to enjoy Spotify anywhere at any time allows consumers to shape their music consumption around their lifestyles and preferences.
By 2025, Spotify will have ***** million users, over ****** million more than the **** million recorded in 2020. However, a gradual decline in Pandora's user base is anticipated to continue over the coming years, with the company losing *** to ***** million active listeners per year. Spotify and Pandora – more information Pandora In 2018, Pandora was most popular among users aged ** to ** and users aged 55 or above, whereas adults in the ** to 24-year-old age bracket was by far the company's weakest market segment. Pandora's user base may be flatlining compared to Spotify's, but Pandora’s revenue jumped from **** million U.S. dollars to almost *** billion in a decade, showing incredible and consistent growth during that time. Pandora generates most of its revenue from advertising, although has grown increasingly reliant on revenue from subscription services. Pandora was acquired by Sirius XM in February 2019 for *** billion U.S. dollars. Spotify In 2018, Spotify reported *** billion euros in revenue, following a history of significant growth. Spotify was operating at a loss for years, but reported its first quarterly operating profit at the beginning of 2019. the company has placed a stronger focus on podcasts and will continue to do so according to industry experts and company reports, and is one of the most popular podcast providers in the United States.
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Pandora Radio Statistics: Ever since its inception in the year 2000, Pandora Radio has been one of the foremost companies in the global online music streaming business. All these years, the service has grown to become a broad-reaching music streaming platform in which millions of people throughout the United States. The service was well known for the first and foremost Invention the Music Genome project busy at work in the advancement of a music recommendation system that aims to place songs into a category based on more than just simple genre, instrument or lyrics.
With this, Wanda could enhance the experience of radio by allowing its users to create the radio stations of their choice according to selecting particular songs or artists, as well as recommending additional details not limited to the user’s listening preferences. As of 2024, Pandora radio statistics, like those of its competitors, face some challenges from others, such as providers of music subscription services, including Apple Music, Spotify, and Amazon Music. Nevertheless, it remains relevant due to its existing clientele37, which inserts ‘and provides unique features’ here, e.g., offering custom radio stations and connecting well with smart devices.
This paper gives an insight into the main aspects of Pandora radio statistics within the demographic and economic state of its operations in the year 2024: user statistics, its revenue performance, and trends in user engagement.
Recorded Music Market Size 2024-2028
The recorded music market size is forecast to increase by USD 38.87 billion, at a CAGR of 20.6% between 2023 and 2028.
The market is experiencing a significant shift towards on-demand music services, as consumers increasingly prefer the convenience and flexibility of streaming platforms. This trend is driven by the growing availability of high-quality streaming services, which offer vast music libraries and personalized recommendations. However, this market landscape is not without challenges. Illegitimate music downloads and piracy continue to pose a significant threat, undermining revenue growth and intellectual property rights.
To capitalize on the market's opportunities and navigate these challenges effectively, companies must focus on enhancing their offerings through innovative features, competitive pricing, and robust anti-piracy measures. By staying attuned to consumer preferences and addressing these challenges, players in the market can position themselves for long-term success.
What will be the Size of the Recorded Music Market during the forecast period?
Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market continues to evolve, with advancements in technology driving innovation across various sectors. Audio effects processing, such as mastering software and dynamic range compression, have become essential tools in creating high-quality recordings. The ongoing development of audio plugin development and waveform editing tools enable producers to refine their audio production workflow, ensuring optimal sound quality. Moreover, the adoption of MIDI sequencing software and sound design software has expanded creative possibilities, allowing artists to generate unique compositions and sounds. The audio mastering chain, featuring lossless audio codecs and audio editing software, plays a crucial role in ensuring the final product meets industry standards.
The market for digital audio workstations and mixing console automation is growing, with expectations of a 7% annual growth rate. For instance, a leading music production company reported a 15% increase in sales due to the implementation of advanced audio editing software and equalization techniques. Furthermore, the use of spectral analysis tools and audio metadata standards streamlines the music licensing agreement process, making it easier for content creators to monetize their work. The integration of digital audio interfaces and music distribution platforms enables artists to reach broader audiences and maximize their revenue through Music Streaming royalties and sales of virtual instrument plugins.
As audio file formats continue to evolve, digital rights management and audio restoration techniques ensure the protection and preservation of intellectual property. Additionally, advancements in sample rate conversion and live sound reinforcement technology cater to the diverse needs of the music industry. In summary, the market is characterized by continuous innovation and adaptability, with technology playing a pivotal role in shaping the future of audio production and distribution.
How is this Recorded Music Industry segmented?
The recorded music industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Type
Digital
Physical
Others
Geography
North America
US
Europe
France
Germany
UK
APAC
Japan
Rest of World (ROW)
By Type Insights
The digital segment is estimated to witness significant growth during the forecast period.
The global music streaming market is experiencing significant growth, with the digital segment accounting for a large portion of this expansion. Streaming services, including ad-supported platforms like Vevo and YouTube, premium subscription services such as Spotify Premium and Apple Music, and streaming radio services like Pandora and SiriusXM, are driving this trend. The number of paid subscribers to music streaming services has risen steadily, with over 520 million subscribers globally in 2022, up from 443 million in 2021. This growth is expected to continue, with the digital music market projected to grow by 15% annually. The production and post-production processes in the music industry are also evolving, with advancements in audio effects processing, mastering software, and dynamic range compression leading to more immersive and harmonious sound quality.
High-resolution audio and lossless audio codecs are becoming increasingly popular, allowing for more detailed and authentic reproduction of music. Audio plugin development, waveform editing tools, midi sequencing s
This statistic gives information on the share of Apple Music in the United States as of February 2018, by age. During this month, 17 percent of Apple Music users were aged between 18 and 24.
As of the third quarter 2023, Apple Music had **** active subscriptions worldwide, whereas Tencent had ***** million subscribers globally. Spotify ranked first by a huge margin, with *** million commercially active subscriptions.
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This dataset presents a comprehensive compilation of the most streamed songs on Spotify in 2024. It provides extensive insights into each track's attributes, popularity, and presence on various music platforms, offering a valuable resource for music analysts, enthusiasts, and industry professionals. The dataset includes information such as track name, artist, release date, ISRC, streaming statistics, and presence on platforms like YouTube, TikTok, and more.
Here is the link for the 2023 data: "https://www.kaggle.com/datasets/nelgiriyewithana/top-spotify-songs-2023">Most Streamed Spotify Songs 2023 🟢
- Track Name: Name of the song.
- Album Name: Name of the album the song belongs to.
- Artist: Name of the artist(s) of the song.
- Release Date: Date when the song was released.
- ISRC: International Standard Recording Code for the song.
- All Time Rank: Ranking of the song based on its all-time popularity.
- Track Score: Score assigned to the track based on various factors.
- Spotify Streams: Total number of streams on Spotify.
- Spotify Playlist Count: Number of Spotify playlists the song is included in.
- Spotify Playlist Reach: Reach of the song across Spotify playlists.
- Spotify Popularity: Popularity score of the song on Spotify.
- YouTube Views: Total views of the song's official video on YouTube.
- YouTube Likes: Total likes on the song's official video on YouTube.
- TikTok Posts: Number of TikTok posts featuring the song.
- TikTok Likes: Total likes on TikTok posts featuring the song.
- TikTok Views: Total views on TikTok posts featuring the song.
- YouTube Playlist Reach: Reach of the song across YouTube playlists.
- Apple Music Playlist Count: Number of Apple Music playlists the song is included in.
- AirPlay Spins: Number of times the song has been played on radio stations.
- SiriusXM Spins: Number of times the song has been played on SiriusXM.
- Deezer Playlist Count: Number of Deezer playlists the song is included in.
- Deezer Playlist Reach: Reach of the song across Deezer playlists.
- Amazon Playlist Count: Number of Amazon Music playlists the song is included in.
- Pandora Streams: Total number of streams on Pandora.
- Pandora Track Stations: Number of Pandora stations featuring the song.
- Soundcloud Streams: Total number of streams on Soundcloud.
- Shazam Counts: Total number of times the song has been Shazamed.
- TIDAL Popularity: Popularity score of the song on TIDAL.
- Explicit Track: Indicates whether the song contains explicit content.
- Music Analysis: Analyze trends in audio features to understand popular song characteristics.
- Platform Comparison: Compare song popularity across different music platforms.
- Artist Impact: Study the relationship between artist attributes and song success.
- Temporal Trends: Identify changes in music attributes and preferences over time.
- Cross-Platform Presence: Investigate song performance across various streaming services.
Your support through an upvote would be greatly appreciated if you find this dataset useful! ❤️🙂 Thank you.
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The global original songs promotion platform market is projected to witness substantial growth in the coming years, driven by the increasing popularity of music streaming services and the growing number of independent musicians. The market size was valued at USD XXX million in 2023 and is projected to grow at a CAGR of XX% over the forecast period of 2024-2033. The key factors contributing to the market growth include the increasing popularity of streaming services, such as Spotify, Apple Music, and YouTube Music, which provide a platform for independent musicians to showcase their work. Additionally, the growing number of independent musicians, along with the increasing demand for original and engaging music, is expected to drive the growth of the market. The major players in the original songs promotion platform market include YouTube, Twitter, Instagram, Facebook, Spotify, TikTok, SoundCloud, Bandcamp, Apple Music, QQ Music, NetEase Cloud Music, MELON, GENIE, and MNET. These companies offer a range of platforms and services to help independent musicians promote their music, including music distribution, playlist placement, and social media marketing. The market is segmented based on type (free and subscription), application (Android and iOS), and region (North America, Europe, Asia Pacific, South America, and the Middle East & Africa). North America and Europe are expected to hold a significant share of the market, while Asia Pacific is projected to witness the highest growth rate during the forecast period. Overall, the original songs promotion platform market is expected to continue to grow in the coming years, driven by the increasing popularity of streaming services and the growing number of independent musicians.
Over the last two observations, the number of users is forecast to significantly increase in all segments. This reflects the overall trend throughout the entire forecast period from 2017 to 2027. It is estimated that the indicator is continuously rising in all segments. In this regard, the Music Downloads segment achieves the highest value of **** million users in 2027. The Statista Market Insights cover a broad range of additional markets.
As of October 2024, Apple Music individual subscription was available to Poles at a fixed price of ***** zloty per month.
This statistic presents data on the share of iOS users who listen to Apple Music in the United States in the first half of 2016 and the first half of 2017. According to the source, ** percent of iOS users listened to Apple Music on mobile in the first half of 2017, up from ** percent a year earlier.
According to a survey about the music streaming industry in the Middle East and North Africa (MENA) region in the first half of 2020, ** percent of respondents in Saudi Arabia were aware of Apple music as a music streaming platform. In comparison, *** percent of respondents were loyal to the brand.
The most used online music services in the United States in 2025 were Spotify, YouTube music, Pandora, and Apple Music, with ** percent of survey respondents having recently listened to Spotify, ** percent to YouTube music, and ** percent to Apple Music and Pandora. iHeartRadio and Amazon Music lagged behind with just **** and ***** percent of study participants having used each service respectively in the last month.
As of the fourth quarter of 2018, Apple Music users in North America spent an average of *** hours and ** minutes streaming music on the platform each day. More time was spent on Apple Music than on Spotify by users in all regions, and European internet users were the only ones in the study who spent less than *** minutes per day streaming on Spotify.
Estimates suggest that Apple Music had 95 million subscribers worldwide in June 2024, up by 2 million from the previous year. Launched in 2015 by U.S. tech giant Apple, Apple Music is the second largest music streaming service worldwide, competing with market leader Spotify. Spotify remains market leader While Apple Music is a popular music streaming platform, accounting for 12.6 percent of subscribers worldwide, the 2008 founded streaming service Spotify remains the market leader with a subscriber share of nearly 32 percent. Financially this meant that the Swedish company generated a global revenue of 3.7 billion euros through its Premium accounts in the fourth quarter of 2024 alone.Music streaming overall increasesOverall, music streaming has experienced significant growth over the last decade. Even if the annual growth rate is gradually declining, it still stood at over 7 percent in 2024, becoming the music industry’s main revenue driver and reaching a revenue of 20 billion U.S. dollars worldwide in 2024.