In fiscal year 2024, Apple's revenue by segment (products & services) are as follows: iPad: $26.69 B, iPhone: $201.18 B, Mac: $29.98 B, Service: $96.17 B, Wearables, Home and Accessories: $37.01 B.

Apple’s iPhone sales accounted for around ** percent of the company’s overall revenue in the first quarter of fiscal year 2025, the largest share of all Apple products. Over the years, services as well as wearables, home and accessories have made a growing contribution to Apple’s net sales. Apple’s revenue growth amid the pandemic In the first quarter of financial year 2025, Apple’s global revenue reached around *** billion U.S. dollars. The Americas are Apple’s largest regional market and contributed to around ** percent of the firm’s sales in that quarter. Who are Apple’s competitors? Having a broad family of products, Apple competes with different companies in different markets. Samsung is Apple’s largest adversaries in the global smartphone market, where the company had a share of almost ** percent in the second quarter of 2024. Similarly, Apple has a solid position in the PC market without a leading advantage. The situation is reversed in the tablet market and the smartwatch market, where Apple has remained the leader since the early days, staying ahead of Samsung, Huawei, Amazon, etc.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

The Americas are Apple’s largest regional market, bringing in net sales of ***** billion U.S. dollars in the first quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still counts for around ** percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which is Apple’s own chain of retail stores that showcase and sell Apple’s various products including the iPhone, iPad, Apple Watch, among others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: The share of iPhone sales consistently amount to more than ** percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the **** generation, the new iPhone ** Pro and ** Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

View yearly updates and historical trends for Apple Inc (AAPL) - Products Revenue. from United States. Source: Fiscal.ai. Track economic data with YCharts…

In their financial year 2024, the Californian tech giant Apple generated a total revenue of over *** billion U.S. dollars. Over the years, the company released several different products, with the iPhone accounting for most of the revenue since its first release in 2007.

Apple generated over ** billion U.S. dollars in revenue from iPhone sales in the first quarter of the 2025 financial year. Apple revenue streams Apple registered its highest revenue to date in FY 2022, when the company’s revenue stood at over *** billion U.S. dollars. Apple’s success over the years can be explained by strong brand loyalty, and the constant release of innovative products, updates and features. The iPod, for example, was one of the first successful releases of the company to the consumer market. However, according to industry experts, the increased capacity of smartphones to play and store music led to the decline of digital music devices sales, such as the iPod. Rise of Apple iPhone Since its introduction in 2007, Apple’s iPhone has gained space in the market. In the first quarter of Apple's 2025 financial year iPhone sales revenue stood at over ** billion U.S. dollars. The increase in devices sales had a direct impact on the iPhone’s share of the company’s total revenue. In the beginning of 2009, sales of the iPhone accounted for about ** percent of Apple’s total revenue. By the first quarter of 2025, this share was at around ** percent. Other products and services Apple’s iPad tablet, the Mac computer and costumer services are important revenue streams as well for Apple. Together, these three revenue streams generated over ** billion U.S. dollars for the company in the first quarter of the 2025 fiscal year. Other products such as wearables, home, and accessories generated over ** billion U.S. dollars in the same quarter.

In fiscal year 2024, Apple's revenue by geographical region are as follows: Americas Segment: $167.05 B, Europe Segment: $101.33 B, Greater China Segment: $66.95 B, Japan Segment: $25.05 B, Rest of Asia Pacific Segment: $30.66 B.

The iPhone is Apple’s most popular product, selling ***** million units in the fourth quarter of 2018. Apple’s other signature products, the iPad and the Mac computer, sold **** and *** million respectively in the same quarter. iPhone Apple’s iPhone, being first introduced to the market in 2007, was a revolutionary device that changed the landscape of the mobile phone industry. Now 12 years after its initial release, about *** billion iPhones have been sold worldwide, making it one of the most used smartphones in the world. Revenues generated from iPhone sales consistently make up around ** percent of Apple’s overall revenue in recent years and in the first quarter of 2019 alone, revenues generated by iPhone sales amounted to ** billion U.S. dollars. iPhone’s great success contributes to Apple’s booming revenue and helped to make the company one of the world’s most valuable brands.

Apple’s total revenue amounted to around *** billion U.S. dollars in their 2024 financial year, a decrease from the historical record of ****** billion U.S. dollars in financial year 2022. Apple’s annual revenue quadrupled in the last ten years. The fiscal year end of the company is September, 30th. Apple’s dramatic growth Constant waves of innovative products underly Apple’s drastic growth over the years: the Mac computer, iPhone, iPad, and Apple Watch are all revolutionary products that started their own dynasties and enjoy immense commercial success. Apple’s stock tells an even more impressive story: over the last decade, Apple’s share price has grown more than tenfold and prompted it to become the first trillion-dollar company in terms of market capitalization. As of 2024, Apple is the most valuable brand worldwide. Apple store: a unique invention Huge glass panes, minimalistic design – these are the signature characteristics Apple stores are known for. Opened in the early 2000s, the Apple store contributes yet again to Apple’s success story: it was the fastest retailer worldwide to surpass the one-billion-U.S. dollar annual sales trademark and showcases Apple’s diverse products in hundreds of locations around the globe now. Apple’s home market the United States has the highest concentration of these stores – there are ** Apple stores in California alone when looking at the number of Apple stores by state .

Current-Deferred-Revenue Time Series for Apple Inc. Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Tracking Apple major product units sold by Financial Year (products: iPad, iPhone, ipod) since launch. Per year and cumulative Units sold.Source: Apple 10-K at apple.com.Date: from launch to Q2 2014 (except iPod, since 2007). Last years data only includes Q1, Q2.Update: Unit Sales no longer reported after 2018. The Verge

iPhone sales made up approximately **** percent of Apple’s total revenue in the first quarter of the company’s fiscal year 2025. iPhone sales usually contribute to **** or more than **** of Apple’s overall sales revenue. Apple’s other businesses such as the Apple Watch and the iTunes Store have been bringing in growing shares of revenues, from around **** percent in 2017 to a combined almost ** percent in the first quarter of FY 2025. Apple is the second largest smartphone vendor As Apple’s most successful product, the iPhone is one of the most heavyweight players in the smartphone market, with dozens of millions of iPhones being shipped every quarter. Indeed, when it comes to smartphone vendor share, Apple is the second largest smartphone vendor in the world, after Samsung. iPhone runs the iOS system, which is Apple’s inhouse operating system. Most other products on the market run the Android system developed by Google. iOS occupies around a ******* of the overall mobile operating system market, Android the rest. The differences between iOS and Android iOS is a closed system while Android is more open, which means that users can better customize their phones using the Android system. Because of its open nature, Android is also an easier target for hackers, whereas iOS is considered safer as Apple does not release its source code to developers and users. Both operating systems get regularly updated – Android 13 is Android’s 13th major release, and iOS 17 is the 17th major iOS release. Due to the great many models of Android phone devices, the Android versions are more fragmented than iOS, with older versions like Marshmallow and Lollipop still running on a big number of devices, whereas iOS **, released in 2023, runs on around ** percent of all Apple devices when looking at iOS version share.

For the first quarter of their 2025 fiscal year, Apple reported a revenue of ***** billion U.S. dollars. Apple revenue - additional information Apple Computer, Inc. was renamed Apple Inc. in 2007, in order to reflect the brand’s extension into other segments of the consumer electronics market. The company, founded in 1976, went on to grow from a two-man operation to a worldwide record-breaking phenomenon. In its 2023 financial year, Apple reported 383 billion U.S. dollars in revenues, compared to ***** billion U.S. dollars in 2004. Since the 2001 launch of the iPod in 2001, Apple has invested billions in research and development of new products, in order to answer ever changing consumer needs. Apple’s most profitable division is its hardware segment, which includes products such as the Macintosh computer series, the iPod, the iPhone, the iPad, or Apple TV. Additionally, Apple offers consumers a number of software products, such as the OS X and iOS operating systems and web-based services, such as the Mac App Store and the iOS App Store, iTunes Store, iBooks, or iCloud. Apple's iPhone is its most successful product Released in 2007 and already in its ****** generation in 2014, the iPhone is Apple’s most successful product, with over *** billion units sold since its launch. It is credited with almost single-handedly making Apple one of the most valuable brands in the world. The iPhone also has a very strong brand retention, surpassing all other smartphone brands. In the United States and in the United Kingdom, Apple's iOS operating system occupied **** or more of both markets in 2024.

The global apple accessories market is forecast to climb from USD 27.8 billion in 2025 to USD 59.2 billion by 2035, a 7.9% CAGR. Apple passed 2.4 billion active devices in 2025; every iPhone, Watch, Vision Pro or Mac shipped enlarges the attachable-accessory universe and shortens upgrade cycles, particularly for wearables.

Attributes	Key Insights
Estimated Size, 2025	USD 27.8 billion
Projected Size, 2035	USD 59.2 billion
Value-based CAGR (2025 to 2035)	7.9%

Semi Annual Market Update

Particular	Value CAGR
H1, 2024	6.3% (2024 to 2034)
H2, 2024	6.9% (2024 to 2034)
H1, 2025	7.9% (2025 to 2035)
H2, 2025	8.2% (2025 to 2035)

Country-wise Insights

Countries	Value CAGR (2025 to 2035)
USA	5.5%
Germany	6.4%
UK	6.9%
China	7.0%
india	8.5%

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

International Apple Pricing Strategy

Understanding Apple Product Prices in Relation to Local Salaries Worldwide

By [source]

About this dataset

This dataset offers a unique and powerful insight into the international markets of Apple products. It shows how Apple prices its products in different countries, and how those prices compare with average monthly salaries in those countries, giving a view on the affordability of these products. By looking at this data one can also get a better idea of what local markets look like around the world, as well as which countries may be better for price conscious shopping. All this data allows for deeper understanding of product pricing differences and potential spending power across regions to inform decisions by product or market makers about where to focus their efforts

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How to use the dataset

This dataset provides an insight into Apple's international pricing strategies, which can be leveraged to draw conclusions about the company's approach to local markets around the world. To use this dataset, first look at how Apple prices its products in different countries by studying the columns 'price' and 'EUR Average Monthly Salary' and 'USD Average Monthly Salary'. Then examine how those prices compare with local salaries in those countries by comparing the columns 'EUR Average Monthly Salary' and 'USD Average Monthly Salary'. Finally, take a closer look at what types of products Apple offers in each location by studying columns such as 'sku', 'category', and ‘name’. By exploring these datasets you can gain insights into Apple's international pricing strategy while taking into account differences between local economies

Research Ideas

• Market segmentation: This dataset can provide valuable insights for companies looking to target different markets depending on the average local salary and purchasing power compared to Apple's current prices in that market.
• Price Optimization: Analyzing departments such as pricing, revenue management and strategic marketing could leverage this dataset develop smarter pricing strategies while also reflecting local income disparities as an integral factor​ in optimizing product prices across regions.
• Sales Planning & Budgeting: Companies can use this information to plan their annual budgets and forecast estimated sales performance across each of their markets according by benchmarking against Apple's current global prices for different products

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

License: CC0 1.0 Universal (CC0 1.0) - Public Domain Dedication No Copyright - You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission. See Other Information.

Columns

File: average_monthly_salary_index.csv | Column name | Description | |:-------------------------------|:------------------------------------------------------------------| | Country | The country in which the data was collected. (String) | | EUR Average Monthly Salary | The average monthly salary in Euros for the country. (Float) | | USD Average Monthly Salary | The average monthly salary in US Dollars for the country. (Float) |

File: preus_mac_ipad_iphone.csv | Column name | Description | |:--------------|:----------------------------------------------------| | sku | Unique identifier for each product. (String) | | price | Price of the product in the local currency. (Float) | | category | Category of the product. (String) | | name | Name of the product. (String) | | country | Country where the product is sold. (String) | | store | Store where the product is sold. (String) |

Acknowledgements

If you use this dataset in your research, please credit the original authors. If you use this dataset in your research, please credit .

Apple reported net income of 93.74 billion U.S. dollars in its 2024 fiscal year, down from the highest net income to date in 2022. Apple’s global revenue amounted to 391 billion U.S. dollars in that same year. Founded in 1976 in California by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple has over the years developed into one of the most valuable brands worldwide. The fiscal year end of the company is September, 30th. Apple’s products The product that contributed most to Apple’s success is the iPhone, which brought in 52 billion U.S. dollars sales revenue in the first quarter of 2019 alone. Revenues generated from iPhone sales consistently make up around 50 percent of Apple’s overall revenue in recent years. Other major Apple products include consumer electronic devices such as the Mac computers, iPad, Apple Watch and the smart speaker HomePod. Apple’s service products, such as the iTunes Store and iCloud, are becoming a greater part of the company’s business and provides new sources of revenue stream.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

Snapshot img

Apple Market Size 2025-2029

The apple market size is valued to increase USD 15.94 billion, at a CAGR of 3.4% from 2024 to 2029. Increasing demand for superfoods will drive the apple market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 57% growth during the forecast period.
By Type - Red apple segment was valued at USD 70.20 billion in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 28.85 billion
Market Future Opportunities: USD 15.94 billion
CAGR : 3.4%
APAC: Largest market in 2023

Market Summary

The market represents a dynamic and continually evolving landscape, driven by advancements in core technologies and applications. With the increasing adoption of iOS devices and the integration of artificial intelligence and machine learning, the market for Apple's services and products is experiencing significant growth. For instance, the global market share of iOS devices reached 22.1% in Q3 2021, according to Statista. In terms of applications, the popularity of urban farming and the growing demand for superfoods are fueling innovation in the Apple ecosystem.
However, the market is not without challenges, as stringent food safety regulations and increasing competition pose significant hurdles. Despite these obstacles, opportunities abound, particularly in the areas of health and wellness, education, and enterprise solutions. 

What will be the Size of the Apple Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

How is the Apple Market Segmented and what are the key trends of market segmentation?

The apple industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Red apple
  Granny smith and golden apples


Distribution Channel

  Offline
  Online


Applications

  Jam Factory
  Fruit Wholesalers
  Others Applications


Geography

  North America

    US


  Europe

    France
    Germany
    Russia
    UK


  Middle East and Africa

    UAE
    Turkey


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The red apple segment is estimated to witness significant growth during the forecast period.

In the realm of agricultural innovation, the market is witnessing significant advancements driven by the integration of various technologies and practices. The market is currently experiencing a noteworthy increase in the adoption of techniques such as nitrogen fixation process, crop health assessments, and soil health indicators. These methods contribute to improved crop stress tolerance, enabling farmers to cultivate healthier crops despite environmental challenges. Microbial inoculants are gaining popularity due to their positive impact on environmental sustainability. Environmental impact assessments and plant metabolomics are essential components in the development of biofertilizer production methods, which promote beneficial bacteria strains and enhance soil nutrient cycling.

Enzyme activity assays and mycorrhizal fungi application are instrumental in optimizing nutrient availability and promoting efficient nutrient uptake. Precision fertilization techniques, such as potassium mobilization and product efficacy testing, are crucial in ensuring optimal plant growth and yield enhancement. Plant growth regulators, rhizosphere microbiome analysis, and water use efficiency are essential elements in the pursuit of sustainable agriculture practices. The market is also witnessing the integration of organic farming techniques and yield enhancement strategies, which focus on enhancing soil organic matter and improving nutrient availability through humic acid fertilizers and plant hormone modulation. Root development promoters, biological pest control, and integrated pest management are key strategies in the market, employing beneficial microorganisms and disease resistance mechanisms to minimize the use of synthetic pesticides and fertilizers.

The market is expected to witness substantial growth in the future, with a projected increase in demand for sustainable agricultural practices and the continuous development of innovative technologies. According to recent market data, the adoption of these advanced techniques has grown by approximately 18%, with a projected increase of around 22% in industry growth expectations. The market's expansion is driven by the increasing awareness of sustainable agricultural practices and the need to address the challenges posed by climate change and population growth.

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The Red apple segment was valued at USD 70.20 bil