In fiscal year 2025, Apple's revenue by segment (products & services) are as follows: iPad: $28.02 B, iPhone: $209.59 B, Mac: $33.71 B, Service: $109.16 B, Wearables, Home and Accessories: $35.69 B.

Apple’s iPhone sales accounted for around *****percent of the company’s overall revenue in the fourth quarter of fiscal year 2025, the largest share of all Apple products. Over the years, services as well as wearables, home, and accessories have made a growing contribution to Apple’s net sales. Apple’s revenue growth amid the pandemic In the first quarter of financial year 2025, Apple’s global revenue reached around *** billion U.S. dollars. The Americas are Apple’s largest regional market and contributed to around ** percent of the firm’s sales in that quarter. Who are Apple’s competitors? Having a broad family of products, Apple competes with different companies in different markets. Samsung is Apple’s largest adversary in the global smartphone market, where the company had a share of almost ** percent in the second quarter of 2024. Similarly, Apple has a solid position in the PC market without a leading advantage. The situation is reversed in the tablet market and the smartwatch market, where Apple has remained the leader since the early days, staying ahead of Samsung, Huawei, Amazon, etc.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

The Americas are Apple’s largest regional market, bringing in net sales of **** billion U.S. dollars in the fourth quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still accounts for around ** percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which are Apple’s own chain of retail stores that showcase and sell Apple’s various products, including the iPhone, iPad, Apple Watch, and others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: the share of iPhone sales consistently amounts to more than ** percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the 18th generation, the new iPhone 16 Pro and 16 Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

Context

Apple's transformation from "Apple Computer, Inc." to the world's first trillion-dollar company was driven by a masterful expansion of its product portfolio. While the iPhone was the star, its success was bolstered and complemented by the steady performance of the Mac, the creation of the tablet market with the iPad, and the explosive growth of the Wearables category with the Apple Watch and AirPods.

This synthetic dataset was created to provide a single, unified view of this incredible journey. It allows analysts, students, and enthusiasts to explore the entire Apple hardware ecosystem side-by-side on an annual basis. Since Apple stopped reporting official unit sales in 2018, this dataset uses a combination of historical reported data and realistic, revenue-based estimations to provide a continuous timeline from 2007 to a projection for 2025.

Content

The dataset consists of a single CSV file, apple_full_product_portfolio_2007_2025.csv. The columns are structured to provide a complete overview of Apple's performance:

Identifier Columns:

Year: The calendar year.

Average_Stock_Price_USD_Annual: The approximate average AAPL stock price for the year, adjusted for splits.

Model Release Columns:

iPhone_Model_Released: The flagship iPhone model(s) launched that year.

MacBook_Model_Released: The year's most significant MacBook releases (e.g., MacBook Air, Pro, key chip updates like M1).

iPad_Model_Released: The year's most significant iPad releases (e.g., iPad, Pro, Air, Mini).

Watch_Model_Released: The year's most significant Apple Watch releases (e.g., Series number, SE, Ultra).

Product Performance Metrics (pattern repeats for each product):

[Product]_Units_Sold_Millions: Estimated units sold for the product line.

[Product]_ASP_USD: Estimated Average Selling Price for the product line.

[Product]_Revenue_Billions: Estimated revenue in billions for the product line. (Products include: iPhone, MacBook, iPad, Watch, AirPods)

Consolidated Financials:

Services_Revenue_Billions: Revenue from services like the App Store, iCloud, Apple Music, etc.

Other_Products_Revenue_Billions: Revenue from all other minor products.

Total_Revenue_Billions: The comprehensive total annual revenue for Apple Inc.

Methodology

This dataset is a carefully constructed synthetic chronicle.

Data before 2018 is based on Apple's official (but now discontinued) unit sale reports and financial statements.

Data from 2018 onwards is estimated based on Apple's public quarterly financial reports, using reported category revenues to inform unit sales and ASP calculations.

Projections for 2024-2025 are conservative forecasts based on recent market trends.

Inspiration (Potential Project Ideas) This rich, multi-product dataset opens the door for deep strategic analysis:

The Rise of an Ecosystem: Create a stacked area chart of all revenue columns to visualize how Apple's revenue mix has evolved from being iPhone-centric to a balanced portfolio with massive growth in Wearables and Services.

Impact of Generational Leaps: Did the introduction of the M1 chip for MacBooks in 2020 have a more significant impact on sales and ASP than the Touch Bar in 2016? Pinpoint key model releases and measure their financial impact.

Cannibalization or Halo Effect?: Explore the relationship between product lines. Did the explosive growth of the iPad in its early years affect MacBook sales? Does a strong iPhone year correlate with a strong Apple Watch year?

Predictive Modeling: With over 18 years of comprehensive data, can you build a model that uses the performance of individual product lines to predict Apple's total revenue or future stock price?

In their financial year 2025, the Californian tech giant Apple generated a total revenue of over ****billion U.S. dollars. Over the years, the company released several different products, with the iPhone accounting for most of the revenue since its first release in 2007.

View yearly updates and historical trends for Apple Inc (AAPL) - Products Revenue. from United States. Source: Fiscal.ai. Track economic data with YCharts…

Apple generated over ***billion U.S. dollars in revenue from iPhone sales in the fourth quarter of the 2025 financial year. Apple revenue streams Apple registered its highest revenue to date in FY 2022, when the company’s revenue stood at over *** billion U.S. dollars. Apple’s success over the years can be explained by strong brand loyalty and the constant release of innovative products, updates, and features. The iPod, for example, was one of the first successful releases of the company to the consumer market. However, according to industry experts, the increased capacity of smartphones to play and store music led to the decline of digital music device sales, such as the iPod. Rise of Apple iPhone Since its introduction in 2007, Apple’s iPhone has gained space in the market. In the first quarter of Apple's 2025 financial year, iPhone sales revenue stood at over ** billion U.S. dollars. The increase in device sales had a direct impact on the iPhone’s share of the company’s total revenue. In the beginning of 2009, sales of the iPhone accounted for about ** percent of Apple’s total revenue. By the first quarter of 2025, this share was at around ** percent. Other products and services Apple’s iPad tablet, the Mac computer, and customer services are important revenue streams as well for Apple. Together, these three revenue streams generated over ** billion U.S. dollars for the company in the first quarter of the 2025 fiscal year. Other products such as wearables, home, and accessories generated over ** billion U.S. dollars in the same quarter.

Apple reported a net income of 112 billion U.S. dollars in its 2025 fiscal year, up from the highest net income to date in 2022. Apple’s global revenue amounted to 416 billion U.S. dollars in that same year. Founded in 1976 in California by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has over the years developed into one of the most valuable brands worldwide. The fiscal year end of the company is September 30th. Apple’s products The product that contributed most to Apple’s success is the iPhone, which brought in 52 billion U.S. dollars sales revenue in the first quarter of 2019 alone. Revenues generated from iPhone sales consistently make up around 50 percent of Apple’s overall revenue in recent years. Other major Apple products include consumer electronic devices such as the Mac computers, iPad, Apple Watch and the smart speaker HomePod. Apple’s service products, such as the iTunes Store and iCloud, are becoming a greater part of the company’s business and provides new sources of revenue stream.

This dataset contains over 1 million rows of Apple Retail Sales data. It includes information on products, stores, sales transactions, and warranty claims across various Apple retail locations worldwide.

The dataset is designed to reflect real-world business scenarios — including multiple product categories, regional sales variations, and customer service data — making it suitable for end-to-end data analytics and machine learning projects.

Important Note

This dataset is not based on real Apple Inc. data. It was created using Python and LLM-generated insights to simulate realistic sales patterns and business metrics.

Like most company-related datasets on Kaggle (e.g., Amazon, Tesla, or Samsung), this one is synthetic, as companies do not share their actual sales or confidential data publicly due to privacy and legal restrictions.

Purpose

This dataset is intended for: Practicing data analysis, visualization, and forecasting Building and testing machine learning models Learning ETL and data-cleaning workflows on large datasets

Usage You may freely use, modify, and share this dataset for learning, research, or portfolio projects.

This dataset provides a deep dive into Apple's financials during one of the most iconic periods in corporate history—2009 to 2014. These were the years when Apple transformed from a tech leader into a global superpower, driven by groundbreaking innovations on a perpetual Cupertino conveyor belt. Explore key financial metrics that fuelled Apple’s meteoric rise, from revenue and profits to product sales and market shifts. Perfect for anyone interested in analysing the financial backbone of a historic innovation run!

Apple Iphones sold in India

Price, Rating, and Reviews

By Tony Paul [source]

About this dataset

This dataset contains detailed information about Apple iPhones that have been sold in India. Each entry includes the product name, brand, sale price, maximum retail price (MRP), universal product code (UPC), number of reviews and ratings obtained from customers, discount percentage offered on various products, as well as the random access memory (RAM) size associated with each product. Dive into this comprehensive collection of Apple products for a better understanding of selling iPhone models in India and accurately capture insights about customer preferences and market trends!

More Datasets

For more datasets, click here.

Featured Notebooks

• 🚨 Your notebook can be here! 🚨!

How to use the dataset

Here is how to use this dataset effectively: - Start by exploring the headers of each column to understand the data features available in the dataset; you should be able to identify which columns contain what kind of data. - To get an overview of your data, calculate summary statistics such as means and standard deviations for numerical columns (e.g., Sale Price, Mrp etc.). - Visualize your data using a variety of techniques like histograms, scatter plots and correlation matrices - this will help you look for possible relationships between different variables. You may also consider creating pair plots that allow you to compare and visualize pairs of variables against each other at a glance. - Finally, start building models or perform exploratory analysis such as hypothesis testing with the help of various statistical methods or machine learning algorithms for further insights into the Apple iPhone sales in India!

Research Ideas

• Developing an AI-based Product Recommender System using the attributes of Apple Iphones (e.g. price, discount percentage, ratings, reviews & RAM) for customers who are looking to purchase new Apple phone in India
• Creating a brand intelligence system that analyses the popularity of different Apple product models and rank them according to their performance over time
• Using Machine Learning to build a predictive model for forecasting sales patterns and predicting demand for future sales of Apple Iphones in India

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

Unknown License - Please check the dataset description for more information.

Columns

File: apple_products.csv | Column name | Description | |:------------------------|:--------------------------------------------------------------------------| | Product Name | The name of the Apple iPhone product. (String) | | Product URL | The URL of the product page. (String) | | Brand | The brand of the Apple iPhone product. (String) | | Sale Price | The price of the Apple iPhone product at the time of sale. (Numeric) | | Mrp | The maximum retail price of the Apple iPhone product. (Numeric) | | Discount Percentage | The percentage of discount offered on the Apple iPhone product. (Numeric) | | Number Of Ratings | The number of ratings given to the Apple iPhone product. (Numeric) | | Number Of Reviews | The number of reviews given to the Apple iPhone product. (Numeric) | | Upc | The universal product code of the Apple iPhone product. (String) | | Star Rating | The star rating of the Apple iPhone product. (Numeric) | | Ram | The Random Access Memory size of the Apple iPhone product. (Numeric) |

Acknowledgements

If you use this dataset in your research, please credit the original authors. If you use this dataset in your research, please credit Tony Paul.

In the spring of 1976, two college dropouts assembled a computer in a garage. Nearly five decades later, their company, Apple Inc., is now among the world’s most influential tech giants. From reshaping communication with the iPhone to pioneering digital ecosystems, Apple’s impact is etched across industries. In 2025, Apple...

In fiscal year 2025, Apple's revenue by geographical region are as follows: Americas Segment: $178.35 B, Europe Segment: $111.03 B, Greater China Segment: $64.38 B, Japan Segment: $28.70 B, Rest of Asia Pacific Segment: $33.70 B.

Apple’s total revenue amounted to around ****billion U.S. dollars in their 2025 financial year, an increase from the historical record of ****** billion U.S. dollars in financial year 2022. Apple’s annual revenue quadrupled in the last ten years. The fiscal year end of the company is September 30th. Apple’s dramatic growth Constant waves of innovative products underlie Apple’s drastic growth over the years: the Mac computer, iPhone, iPad, and Apple Watch are all revolutionary products that started their own dynasties and enjoy immense commercial success. Apple’s stock tells an even more impressive story: over the last decade, Apple’s share price has grown more than tenfold and prompted it to become the first trillion-dollar company in terms of market capitalization. As of 2024, Apple is the most valuable brand worldwide. Apple store: a unique invention Huge glass panes, minimalistic design—these are the signature characteristics Apple stores are known for. Opened in the early 2000s, the Apple Store contributes yet again to Apple’s success story: it was the fastest retailer worldwide to surpass the one-billion-U.S.-dollar annual sales trademark and showcases Apple’s diverse products in hundreds of locations around the globe now. Apple’s home market, the United States, has the highest concentration of these stores—there are ** Apple stores in California alone when looking at the number of Apple stores by state.

For the fourth quarter of their 2025 fiscal year, Apple reported a revenue of ******billion U.S. dollars. Apple revenue - additional information Apple Computer, Inc. was renamed Apple Inc. in 2007 to reflect the brand’s extension into other segments of the consumer electronics market. The company, founded in 1976, went on to grow from a two-man operation to a worldwide record-breaking phenomenon. In its 2023 financial year, Apple reported 383 billion U.S. dollars in revenues, compared to ***** billion U.S. dollars in 2004. Since the 2001 launch of the iPod, Apple has invested billions in research and development of new products to answer ever-changing consumer needs. Apple’s most profitable division is its hardware segment, which includes products such as the Macintosh computer series, the iPod, the iPhone, the iPad, or Apple TV. Additionally, Apple offers consumers a number of software products, such as the OS X and iOS operating systems and web-based services, such as the Mac App Store and the iOS App Store, iTunes Store, iBooks, or iCloud. Apple's iPhone is its most successful product Released in 2007 and already in its ****** generation in 2014, the iPhone is Apple’s most successful product, with over *** billion units sold since its launch. It is credited with almost single-handedly making Apple one of the most valuable brands in the world. The iPhone also has a strong brand retention, surpassing all other smartphone brands. In the United States and in the United Kingdom, Apple's iOS operating system occupied **** or more of both markets in 2024.

The Apple iPhone is arguably one of the most transformative consumer products of the 21st century. Its launch in 2007 not only redefined the mobile phone but also reshaped entire industries. Analyzing its journey provides incredible insights into product strategy, market saturation, pricing power, and its monumental impact on Apple's financial performance.

This synthetic dataset was created to provide a single, clean, and accessible source for exploring the iPhone's complete history. Since Apple stopped reporting official unit sales in 2018, this dataset uses a combination of historical reported data and realistic, revenue-based estimations to provide a continuous timeline from 2007 to a projection for 2025 The dataset consists of a single CSV file, apple_iphone_history_2007_2025.csv, containing annual data with the following columns:

Year: The calendar year.

iPhone_Model_Released: The flagship iPhone model(s) launched that year.

Release_Date: The month and year of the primary launch event.

Units_Sold_in_Year_Millions: An estimated figure of total iPhones sold in the calendar year, in millions.

Average_Selling_Price_USD: An estimated average price of an iPhone sold that year, accounting for the mix of different models and storage tiers.

Annual_iPhone_Revenue_Billions: Estimated revenue from all iPhone sales for the year, in billions of USD.

Annual_Total_Apple_Revenue_Billions: The actual total revenue for Apple, Inc. for the fiscal year, providing context for the iPhone's contribution.

iPhone_Revenue_as_Percentage_of_Total: A calculated field showing how much of Apple's total business is driven by the iPhone.

Average_Stock_Price_USD_Annual: The approximate average stock price (AAPL) for that calendar year, adjusted for all historical stock splits.

Methodology

Pre-2018 Data: Unit sales are based on officially reported figures from Apple's historical financial statements.

Post-2018 Data: Unit sales are carefully estimated based on Apple's publicly reported quarterly iPhone revenue and prevailing market analysis of the Average Selling Price (ASP).

Financials & Stock: Revenue and stock price data are based on publicly available historical financial records.

Projections (2024-2025): The final two rows are conservative forecasts based on recent growth trends and market expectations.

Inspiration (Potential Project Ideas) This dataset is perfect for time-series analysis, business intelligence, and data visualization. Here are a few questions you could explore:

The ASP Shift: Can you visualize the turning point in 2017 (iPhone X) where Apple's strategy shifted from pure unit growth to maximizing revenue through higher Average Selling Prices?

Correlation Analysis: What is the correlation between Annual_iPhone_Revenue_Billions and the Average_Stock_Price_USD_Annual? How has this relationship changed over time?

Peak iPhone? Based on the data, has the iPhone's contribution to Apple's total revenue (iPhone_Revenue_as_Percentage_of_Total) peaked?

Forecasting: Can you build a time-series model to predict iPhone unit sales and revenue for 2026 and beyond?

Historical Dashboard: Create an interactive dashboard that tells the story of the iPhone's journey from 2007 to today.

These datasets provide a comprehensive overview of Apple's financial performance by product and geographical segments from 2010 to 2024. The data is compiled directly from the company's annual 10-K filings with the U.S. Securities and Exchange Commission (SEC), ensuring a high degree of reliability and accuracy.

Dataset 1: Apple Sales by Product Segment This dataset details Apple's net sales across its major product and service categories. It shows the evolution of Apple's business model from a hardware-centric company to one with a significant and growing services component. The columns represent different business lines that have changed over time:

iPhone, Mac, iPad: Core hardware product categories.

iPod: An early product category whose sales data was eventually reclassified into a broader segment.

Other Products / Wearables, Home & Accessories: This category has evolved. Prior to 2015, this was a more general "Other Products" category. In later years, it was expanded and renamed to include products like the Apple Watch, AirPods, and HomePod, reflecting their growing strategic importance.

Services: This segment includes revenue from the App Store, Apple Music, iCloud, Apple Pay, and other digital services. Its consistent growth highlights Apple's successful diversification strategy.

Dataset 2: Apple Sales by Geographic Segment This dataset breaks down Apple's net sales by major global regions, providing insight into the company's international market penetration and performance. It includes data for:

Americas: Includes North and South America.

Europe: Includes European countries, as well as Africa, India, and the Middle East.

Greater China: Includes mainland China, Hong Kong, and Taiwan.

Japan: A distinct and long-standing key market for Apple.

Rest of Asia Pacific: Includes Australia and various other countries in Asia.

Example Use Cases These datasets can be used for a wide range of analytical purposes, including:

Trend Analysis and Forecasting: Analysts can use this data to identify long-term trends in Apple's sales. For example, by plotting the data, one could easily visualize the rapid growth of the Services segment, or the decline of the iPod as a standalone product. This can help in forecasting future revenue and strategic planning.

Market Share Analysis: By comparing Apple's sales data to the total market size for smartphones, personal computers, or tablets, analysts can estimate Apple's market share over time. This can be done on a global or regional basis to identify areas of strength and weakness.

Strategic Decision Making: Business leaders can use the geographic sales data to evaluate the success of market-specific strategies. For instance, a company could compare the growth rates in Greater China and Europe to determine which region offers more potential for a new product launch.

Comparative Analysis: The data can be used to compare Apple's performance against its competitors like Samsung or Google. By normalizing the data, one could analyze which company has a more diversified revenue stream or a stronger presence in specific international markets. I

iPhone sales comprised approximately ******percent of Apple’s total revenue in the fourth quarter of the company’s fiscal year 2025. iPhone sales usually contribute to **** or more than **** of Apple’s overall sales revenue. Apple’s other businesses, such as the Apple Watch and the iTunes Store, have been bringing in growing shares of revenues too. Apple is the second largest smartphone vendor. As Apple’s most successful product, the iPhone is one of the most heavyweight players in the smartphone market, with dozens of millions of iPhones being shipped every quarter. Indeed, when it comes to smartphone vendor share, Apple is the second-largest smartphone vendor in the world, after Samsung. The The iPhone runs the iOS system, which is Apple’s in-house operating system. Most other products on the market run the Android system developed by Google. iOS occupies around a ******* of the overall mobile operating system market, Android the rest. The differences between iOS and Android iOS is a closed system, while Android is more open, which means that users can better customize their phones using the Android system. Because of its open nature, Android is also an easier target for hackers, whereas iOS is considered safer as Apple does not release its source code to developers and users. Both operating systems get regularly updated—Android 13 is Android’s 13th major release, and iOS 17 is the 17th major iOS release. Due to the great many models of Android phone devices, the Android versions are more fragmented than iOS, with older versions like Marshmallow and Lollipop still running on a big number of devices, whereas iOS **, released in 2023, runs on around ** percent of all Apple devices when looking at iOS version share.

Current-Deferred-Revenue Time Series for Apple Inc. Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers exclusive original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.