Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

In the third quarter of 2025, Apple held an **** percent share of the global smartphone market, marking an increase of *** percentage points compared to the previous quarter. Long-time competitor Samsung maintained the leading position, with a market share of ** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVID-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the ****** spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

The Americas are Apple’s largest regional market, bringing in net sales of **** billion U.S. dollars in the fourth quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still accounts for around ** percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which are Apple’s own chain of retail stores that showcase and sell Apple’s various products, including the iPhone, iPad, Apple Watch, and others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: the share of iPhone sales consistently amounts to more than ** percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the 18th generation, the new iPhone 16 Pro and 16 Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

The number of Apple iPhone unit sales dramatically increased between 2007 and 2024. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around **** million smartphones. By 2024, this number reached over ***** million units. The newest models and iPhone’s lasting popularity Apple has ventured into its 17th smartphone generation with its Phone ** lineup, which, released in September 2025, includes the **, ** Plus, ** Pro and Pro Max. Powered by the A19 bionic chip and running on iOS **, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of ***** U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over ** million smartphones, while Apple recorded shipments of roughly ** million units. Success of Apple’s other products Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around ** percent of the market share as of the latest quarter.

This dataset contains over 1 million rows of Apple Retail Sales data. It includes information on products, stores, sales transactions, and warranty claims across various Apple retail locations worldwide.

The dataset is designed to reflect real-world business scenarios — including multiple product categories, regional sales variations, and customer service data — making it suitable for end-to-end data analytics and machine learning projects.

Important Note

This dataset is not based on real Apple Inc. data. It was created using Python and LLM-generated insights to simulate realistic sales patterns and business metrics.

Like most company-related datasets on Kaggle (e.g., Amazon, Tesla, or Samsung), this one is synthetic, as companies do not share their actual sales or confidential data publicly due to privacy and legal restrictions.

Purpose

This dataset is intended for: Practicing data analysis, visualization, and forecasting Building and testing machine learning models Learning ETL and data-cleaning workflows on large datasets

Usage You may freely use, modify, and share this dataset for learning, research, or portfolio projects.

Apple’s total revenue amounted to around ****billion U.S. dollars in their 2025 financial year, an increase from the historical record of ****** billion U.S. dollars in financial year 2022. Apple’s annual revenue quadrupled in the last ten years. The fiscal year end of the company is September 30th. Apple’s dramatic growth Constant waves of innovative products underlie Apple’s drastic growth over the years: the Mac computer, iPhone, iPad, and Apple Watch are all revolutionary products that started their own dynasties and enjoy immense commercial success. Apple’s stock tells an even more impressive story: over the last decade, Apple’s share price has grown more than tenfold and prompted it to become the first trillion-dollar company in terms of market capitalization. As of 2024, Apple is the most valuable brand worldwide. Apple store: a unique invention Huge glass panes, minimalistic design—these are the signature characteristics Apple stores are known for. Opened in the early 2000s, the Apple Store contributes yet again to Apple’s success story: it was the fastest retailer worldwide to surpass the one-billion-U.S.-dollar annual sales trademark and showcases Apple’s diverse products in hundreds of locations around the globe now. Apple’s home market, the United States, has the highest concentration of these stores—there are ** Apple stores in California alone when looking at the number of Apple stores by state.

The Americas region accounted for the largest share of Apple’s revenue in terms of geographical distribution. In the fourth quarter of fiscal year 2025, the Americas held around ***percent of the revenue, whereas Europe came in second with roughly over ***percent. Apple’s revenue tends to be the highest in the first quarters of every financial year (October to December), when the holiday seasons take place. iPhone's prominence First introduced in 2007, the iPhone has been described as “revolutionary” for the mobile phone industry with its unique designs, features, and services. Despite a slight fluctuation in the share of Apple’s revenue, iPhone still generates the largest part of the company’s revenue. Within the smartphone industry, iPhones composed **** percent of the total smartphone sales globally in the second quarter of 2024. Smartphones global picture Looking at the global smartphone market over the years, Apple and Samsung have been the main competitors until recent years, when the Chinese brands Huawei and Xiaomi started to grow rapidly. According to the most recent data, Samsung was positioned first, closely followed by Apple.

Apple’s iPhone sales accounted for around *****percent of the company’s overall revenue in the fourth quarter of fiscal year 2025, the largest share of all Apple products. Over the years, services as well as wearables, home, and accessories have made a growing contribution to Apple’s net sales. Apple’s revenue growth amid the pandemic In the first quarter of financial year 2025, Apple’s global revenue reached around *** billion U.S. dollars. The Americas are Apple’s largest regional market and contributed to around ** percent of the firm’s sales in that quarter. Who are Apple’s competitors? Having a broad family of products, Apple competes with different companies in different markets. Samsung is Apple’s largest adversary in the global smartphone market, where the company had a share of almost ** percent in the second quarter of 2024. Similarly, Apple has a solid position in the PC market without a leading advantage. The situation is reversed in the tablet market and the smartwatch market, where Apple has remained the leader since the early days, staying ahead of Samsung, Huawei, Amazon, etc.

In the spring of 1976, two college dropouts assembled a computer in a garage. Nearly five decades later, their company, Apple Inc., is now among the world’s most influential tech giants. From reshaping communication with the iPhone to pioneering digital ecosystems, Apple’s impact is etched across industries. In 2025, Apple...

The new mobile operating system iOS 18 was installed on 68 percent of the Apple devices that accessed the Apple App Store in March 2025, while the older iOS 16 was running on 14 percent of mobile devices and earlier releases on the remaining nine percent. Apple’s smartphone market share Apple held over 18 percent share of the global smartphone sales market in 2024, but historically reports sales share increases during the fourth quarter because of the annual fall release of a new device and the holiday season. Demand for the iPhone 15 and 15 Plus, as well as iPhone 15 Pro and Pro Max led to Apple announcing a sales figures of more than 77 million units sold worldwide in the fourth quarter of 2024. In the first quarter of Apple's 2024 fiscal year, iPhone sales accounted for around 49 percent of Apple's total revenue in the same quarter. The world at your fingertips Apple unveiled the very first iPhone and its supporting operating system (iOS 1) in 2007. It introduced an interface that allowed users to navigate the screen with their fingers, presenting a revolutionary touch keyboard that signaled a paradigm shift in the smartphone market.

Every year, the world holds its breath for Apple’s latest earnings report, and for good reason. Apple isn't just a company; it's a cultural benchmark for innovation and consumer trends. Picture this: a teenager in California unboxes the latest iPhone while, halfway across the globe, an entrepreneur in India makes...

As of 2023, for the first time ever, Apple ranked as the market leader in the global smartphone market with a **** percent share of all shipments. The tech giant retained the top title in 2024, with a share of nearly ** percent of the global smartphone market. Samsung ranked second, holding ** percent of the market share. Global smartphone market share Samsung has seen its popularity steadily increase since it held just a *** percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market, has fluctuated in recent times, dropping to under ** percent in the most recent year. Apple became smartphone market leader based on shipments in 2023. Apple’s smartphone sales are relatively cyclical and peak in the fourth quarter each year. In the fourth quarter of 2024, ** percent of all smartphones new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple with sales of the device amounting to over *** billion U.S. dollars in their 2024 financial year.

These datasets provide a comprehensive overview of Apple's financial performance by product and geographical segments from 2010 to 2024. The data is compiled directly from the company's annual 10-K filings with the U.S. Securities and Exchange Commission (SEC), ensuring a high degree of reliability and accuracy.

Dataset 1: Apple Sales by Product Segment This dataset details Apple's net sales across its major product and service categories. It shows the evolution of Apple's business model from a hardware-centric company to one with a significant and growing services component. The columns represent different business lines that have changed over time:

iPhone, Mac, iPad: Core hardware product categories.

iPod: An early product category whose sales data was eventually reclassified into a broader segment.

Other Products / Wearables, Home & Accessories: This category has evolved. Prior to 2015, this was a more general "Other Products" category. In later years, it was expanded and renamed to include products like the Apple Watch, AirPods, and HomePod, reflecting their growing strategic importance.

Services: This segment includes revenue from the App Store, Apple Music, iCloud, Apple Pay, and other digital services. Its consistent growth highlights Apple's successful diversification strategy.

Dataset 2: Apple Sales by Geographic Segment This dataset breaks down Apple's net sales by major global regions, providing insight into the company's international market penetration and performance. It includes data for:

Americas: Includes North and South America.

Europe: Includes European countries, as well as Africa, India, and the Middle East.

Greater China: Includes mainland China, Hong Kong, and Taiwan.

Japan: A distinct and long-standing key market for Apple.

Rest of Asia Pacific: Includes Australia and various other countries in Asia.

Example Use Cases These datasets can be used for a wide range of analytical purposes, including:

Trend Analysis and Forecasting: Analysts can use this data to identify long-term trends in Apple's sales. For example, by plotting the data, one could easily visualize the rapid growth of the Services segment, or the decline of the iPod as a standalone product. This can help in forecasting future revenue and strategic planning.

Market Share Analysis: By comparing Apple's sales data to the total market size for smartphones, personal computers, or tablets, analysts can estimate Apple's market share over time. This can be done on a global or regional basis to identify areas of strength and weakness.

Strategic Decision Making: Business leaders can use the geographic sales data to evaluate the success of market-specific strategies. For instance, a company could compare the growth rates in Greater China and Europe to determine which region offers more potential for a new product launch.

Comparative Analysis: The data can be used to compare Apple's performance against its competitors like Samsung or Google. By normalizing the data, one could analyze which company has a more diversified revenue stream or a stronger presence in specific international markets. I

The global apple market was finally on the rise to reach $78.8B in 2019. Global consumption peaked in 2019. Driven by increasing demand for apple worldwide, the market is expected to continue an upward consumption trend over the next decade.

In the fourth quarter of 2018 alone, Apple sold 46.89 million iPhones worldwide, a figure which slightly outpaced its sales from the corresponding quarter of 2017. In entire 2018, 217.72 million iPhones were shipped worldwide. Apple typically releases at least one new version of its iPhone each year, a strategy which has helped the company consistently pull in quarterly sales figures in the tens of millions. Apple stopped reporting iPhone unit sales at the end of fiscal year 2018; more recent shipment data can be found here. iPhone’s popularity As of 2019, estimates suggest that the United States is home to around 266 million smartphone users, cementing the country’s place as a major regional market within the industry. Of those U.S. based smartphone consumers, over 45 percent are Apple iPhone users. This market share figure speaks to the iPhone’s massive popularity within its domestic market, but how does the product fare internationally? At a global scale, Apple’s flagship product faces increased competition, especially from established Asian technology firms like Samsung, Huawei, and OPPO. Despite this, the iPhone has consistently ranked among the most popular devices in the world since its initial release in June 2007. Apple products Although the iPhone is the company’s biggest revenue generator by far, Apple offers a multitude of products across a variety of consumer electronics categories. The company’s products include everything from laptops to smartwatches, while additionally offering tech-related services such as an online payment platform and cloud storage.

Explore insights from Market Research Intellect's Apple Seed Oil Market Report, valued at USD 75 million in 2024, expected to reach USD 120 million by 2033 with a CAGR of 6.5% during 2026-2033.Uncover opportunities across demand patterns, technological innovations, and market leaders.

In fiscal year 2025, Apple's revenue by segment (products & services) are as follows: iPad: $28.02 B, iPhone: $209.59 B, Mac: $33.71 B, Service: $109.16 B, Wearables, Home and Accessories: $35.69 B.

The U.S. continued its dominance in the global apple trade. In 2014, the U.S. exported 889 thousand tons of apples totaling 1,086 million USD, 3% under the previous year. Its primary trading partner on the global apple market was Mexico, where it supplied 25% of its total apple exports in value terms, accounting for nearly all (96%) of Mexico',s total imports.

The global apple market fell modestly to $93B in 2024, dropping by -3.6% against the previous year. The market value increased at an average annual rate of +2.2% from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2017 when the market value increased by 7.8% against the previous year. Global consumption peaked at $96.4B in 2023, and then reduced slightly in the following year.

This dataset provides a deep dive into Apple's financials during one of the most iconic periods in corporate history—2009 to 2014. These were the years when Apple transformed from a tech leader into a global superpower, driven by groundbreaking innovations on a perpetual Cupertino conveyor belt. Explore key financial metrics that fuelled Apple’s meteoric rise, from revenue and profits to product sales and market shifts. Perfect for anyone interested in analysing the financial backbone of a historic innovation run!