Apple’s iPhone sales accounted for around 55 percent of the company’s overall revenue in the first quarter of fiscal year 2025, the largest share of all Apple products. Over the years, services as well as wearables, home and accessories have made a growing contribution to Apple’s net sales. Apple’s revenue growth amid the pandemic In the first quarter of financial year 2025, Apple’s global revenue reached around 124 billion U.S. dollars. The Americas are Apple’s largest regional market and contributed to around 42 percent of the firm’s sales in that quarter. Who are Apple’s competitors? Having a broad family of products, Apple competes with different companies in different markets. Samsung is Apple’s largest adversaries in the global smartphone market, where the company had a share of almost 21 percent in the second quarter of 2024. Similarly, Apple has a solid position in the PC market without a leading advantage. The situation is reversed in the tablet market and the smartwatch market, where Apple has remained the leader since the early days, staying ahead of Samsung, Huawei, Amazon, etc.

Apple’s total revenue amounted to around 391 billion U.S. dollars in their 2024 financial year, a decrease from the historical record of 394.33 billion U.S. dollars in financial year 2022. Apple’s annual revenue quadrupled in the last ten years. The fiscal year end of the company is September, 30th. Apple’s dramatic growth Constant waves of innovative products underly Apple’s drastic growth over the years: the Mac computer, iPhone, iPad, and Apple Watch are all revolutionary products that started their own dynasties and enjoy immense commercial success. Apple’s stock tells an even more impressive story: over the last decade, Apple’s share price has grown more than tenfold and prompted it to become the first trillion-dollar company in terms of market capitalization. As of 2024, Apple is the most valuable brand worldwide. Apple store: a unique invention Huge glass panes, minimalistic design – these are the signature characteristics Apple stores are known for. Opened in the early 2000s, the Apple store contributes yet again to Apple’s success story: it was the fastest retailer worldwide to surpass the one-billion-U.S. dollar annual sales trademark and showcases Apple’s diverse products in hundreds of locations around the globe now. Apple’s home market the United States has the highest concentration of these stores – there are 54 Apple stores in California alone when looking at the number of Apple stores by state .

The Americas region accounted for the largest share of Apple’s revenue in terms of geographical distribution. As of the first quarter of fiscal year 2025, the Americas held around 42 percent of the revenue, whereas Europe came in second with roughly over 27 percent. Apple’s revenue tends to be the highest in the first quarters of every financial year (October to December), when the holiday seasons take place. iPhone's prominence First introduced in 2007, the iPhone has been described as “revolutionary” for the mobile phones industry with its unique designs, features, and services. Despite a slight fluctuations in the share of Apple’s revenue, iPhone still generates the largest part of the company’s revenue. Within the smartphone industry, iPhones composed 15.8 percent of the total smartphone sales globally in the second quarter of 2024. Smartphones global picture Looking at the global smartphone market over the years, Apple and Samsung have been the main competitors until recent years, when the Chinese brands Huawei and Xiaomi started to grow rapidly. According to the most recent data, Samsung was positioned first, closely followed Apple.

The Americas are Apple’s largest regional market, bringing in net sales of 52.65 billion U.S. dollars in the first quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still counts for around 42 percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which is Apple’s own chain of retail stores that showcase and sell Apple’s various products including the iPhone, iPad, Apple Watch, among others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: The share of iPhone sales consistently amount to more than 55 percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the 18th generation, the new iPhone 16 Pro and 16 Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

Apple Statistics: Don’t you get confused with the yearly new launches of Apple products? And don’t know which model to buy? Don’t worry this is not a newsletter to clear your confusion, but these are Apple Statistics Go guide on insights collected focusing on the United States of America. Some of the segments written in these Statistics are way more interesting which might make you buy an iPhone. Tell us your favorite Apple product! Editor’s Choice Apple Statistics further state that 36.5% of the wearables market is captured by Apple. As of 2022, Apple has the primary 8 types of products while it comes to 100 if subcategorized by various versions of products. iPhone generated the highest percentage of total revenue compared to other Apple devices resulting in 57.8%. Considering other types of devices, 34% of the devices are owned by males while 66% of the devices are owned by females. The regional disaggregation of net sales state that, the American region generated the highest number of sales in 2022 resulting in $169,658 million. As of 2022, Apple TV+ ranked among the top 10 leading video-on-demand brands in the United States of America by having total users of (76%). As of November 2022, in the United States of America, the most expensive refurbished model of Apple phones was iPhone 12 Pro (512 GB) costing more than $800. iOS has captured 25% of the mobile operating system market around the globe. Apple is the number 1 brand in the United States of America in the headphones category. Apple Statistics by top app store categories of 2022 in Q3 in the United States of America are Games (12.68%), Business (10.35%), and Education (9.79%).

In the first quarter of its 2025 fiscal year, Apple generated around 69 billion U.S. dollars in revenue from the sales of iPhones. Apple iPhone revenue The Apple iPhone is one of the biggest success stories in the smartphone industry. Since its introduction to the market in 2007, Apple has sold more than 1.5 billion units worldwide. As of the third quarter of 2024, the Apple iPhone’s market share of new smartphone sales was over 16 percent. Much of its accomplishments can be attributed to Apple’s ability to keep the product competitive throughout the years, with new releases and updates. Apple iPhone growth The iPhone has shown to be a crucial product for Apple, considering that the iPhone’s share of the company’s total revenue has consistently grown over the years. In the first quarter of 2009, the iPhone sales were responsible for about a quarter of Apple’s revenue. In the third quarter of FY 2024, this figure reached a high of roughly 50 percent, equating to less than 40 billion U.S. dollars in that quarter. In terms of units sold, Apple went from around 55.8 million units in 2010 to about 232 million in 2023, but registered a peak in the fourth quarter of 2020 with more than 90 million iPhones sold worldwide.

Introduction

Apple Statistics: ​Apple Inc., headquartered in Cupertino, California, is a leading multinational technology company renowned for its innovative consumer electronics, software, and services. In fiscal year 2024, Apple reported revenue of USD 391 billion, with the iPhone segment contributing USD 201 billion, accounting for approximately 51% of total revenue. The services division, encompassing offerings such as Apple Music, iCloud, and the App Store, generated USD 96.1 billion, reflecting a year-over-year growth of 12.8%. The company achieved a net income of USD 93.7 billion during this period. ​

In the fourth quarter of fiscal 2024, Apple reported revenue of USD 94.9 billion, marking a 6% increase compared to the same period in the previous year. This growth was driven by strong demand for iPhones, which saw a 5.5% year-over-year increase to USD 46.2 billion. The services division also experienced growth, with revenue increasing by 11.9% to USD 24.97 billion.

As of December 2024, Apple's market capitalization reached approximately USD 3.785 trillion, positioning it as one of the world's most valuable companies. The company's workforce comprised 164,000 full-time employees as of September 2024.

These figures underscore Apple's significant role in the global technology industry and its continued influence on consumer electronics and digital services markets.​

iPhone sales made up approximately 55.6 percent of Apple’s total revenue in the first quarter of the company’s fiscal year 2025. iPhone sales usually contribute to half or more than half of Apple’s overall sales revenue. Apple’s other businesses such as the Apple Watch and the iTunes Store have been bringing in growing shares of revenues, from around five percent in 2017 to a combined almost 30 percent in the first quarter of FY 2025. Apple is the second largest smartphone vendor As Apple’s most successful product, the iPhone is one of the most heavyweight players in the smartphone market, with dozens of millions of iPhones being shipped every quarter. Indeed, when it comes to smartphone vendor share, Apple is the second largest smartphone vendor in the world, after Samsung. iPhone runs the iOS system, which is Apple’s inhouse operating system. Most other products on the market run the Android system developed by Google. iOS occupies around a quarter of the overall mobile operating system market, Android the rest. The differences between iOS and Android iOS is a closed system while Android is more open, which means that users can better customize their phones using the Android system. Because of its open nature, Android is also an easier target for hackers, whereas iOS is considered safer as Apple does not release its source code to developers and users. Both operating systems get regularly updated – Android 13 is Android’s 13th major release, and iOS 17 is the 17th major iOS release. Due to the great many models of Android phone devices, the Android versions are more fragmented than iOS, with older versions like Marshmallow and Lollipop still running on a big number of devices, whereas iOS 17, released in 2023, runs on around 66 percent of all Apple devices when looking at iOS version share.

The number of Apple iPhone unit sales dramatically increased between 2007 and 2023. Indeed, in 2007, when the iPhone was first introduced, Apple shipped around 1.4 million smartphones. By 2023, this number reached over 231 million units.

The newest models and iPhone’s lasting popularity

Apple has ventured into its 17th smartphone generation with its Phone 15 lineup, which, released in September 2023, includes the 15, 15 Plus, 15 Pro and Pro Max. Powered by the A16 bionic chip and running on iOS 17, these models present improved displays, cameras, and functionalities. On the one hand, such features come, however, with hefty price tags, namely, an average of 1,000 U.S. dollars. On the other hand, they contribute to making Apple among the leading smartphone vendors worldwide, along with Samsung and Xiaomi. In the first quarter of 2024, Samsung shipped over 60 million smartphones, while Apple recorded shipments of roughly 50 million units.

Success of Apple’s other products

Apart from the iPhone, which is Apple’s most profitable product, Apple is also the inventor of other heavy-weight players in the consumer electronics market. The Mac computer and the iPad, like the iPhone, are both pioneers in their respective markets and have helped popularize the use of PCs and tablets. The iPad is especially successful, having remained as the largest vendor in the tablet market ever since its debut. The hottest new Apple gadget is undoubtedly the Apple Watch, which is a line of smartwatches that has fitness tracking capabilities and can be integrated via iOS with other Apple products and services. The Apple Watch has also been staying ahead of other smart watch vendors since its initial release and secures around 50 percent of the market share as of the latest quarter.

Apple Inc. faces revenue growth challenges due to delayed AI features and competition from Chinese brands, affecting iPhone demand and market share in key regions.

Explore the recent decline of Apple's iPhone sales in China, a drop of 18.2%, impacting its market position and allowing Huawei to regain the top spot.

The U.S. apple market expanded notably to $4.7B in 2021, surging by 11% against the previous year. This figure...

The global apple market was finally on the rise to reach $78.8B in 2019. Global consumption peaked in 2019. Driven by increasing demand for apple worldwide, the market is expected to continue an upward consumption trend over the next decade.

The Report Covers Apple Market Trends and is Segmented by Geography (North America, Europe, Asia-Pacific, South America, and the Middle East & Africa). The Report Offers Production Analysis (Volume), Consumption Analysis (Value and Volume), Export Analysis (Value and Volume), Import Analysis (Value and Volume), and Price Trend Analysis. The Report Offers Market Size and Forecast in Terms of Value (USD) and Volume (Metric Tons) for the Above-Mentioned Segments.

The iOS operating system has had rather volatile sales in Spain over the observed period. In April 2023, iOS peaked its market share since 2016 at 23.7 percent, then slightly dropped in the most recent month, accounting for 18.7 percent of the Spanish smartphone market in June 2024. Most preferred smartphones Over the last five years, Android has never had a market share below 75 percent in Spain. Thus, it comes as no surprise that in 2024, the preferred smartphone brands in Spain had an Android operating system. Moreover, Xiaomi was the leading mobile phone vendor in Spain, with a market share of nearly 29 percent.. Smartphone usage Over the years, smartphones have become more than just personal communication devices. The increasing number of smartphone brands, as well as the variety of smartphone applications, make these devices almost indispensable in our daily activities. As of December 2023, the most used smartphone apps in Spain were internet browsers, e-mail services, and social media apps.

Apple generated over 69 billion U.S. dollars in revenue from iPhone sales in the first quarter of the 2025 financial year. Apple revenue streams Apple registered its highest revenue to date in FY 2022, when the company’s revenue stood at over 394 billion U.S. dollars. Apple’s success over the years can be explained by strong brand loyalty, and the constant release of innovative products, updates and features. The iPod, for example, was one of the first successful releases of the company to the consumer market. However, according to industry experts, the increased capacity of smartphones to play and store music led to the decline of digital music devices sales, such as the iPod. Rise of Apple iPhone Since its introduction in 2007, Apple’s iPhone has gained space in the market. In the first quarter of Apple's 2025 financial year iPhone sales revenue stood at over 69 billion U.S. dollars. The increase in devices sales had a direct impact on the iPhone’s share of the company’s total revenue. In the beginning of 2009, sales of the iPhone accounted for about 25 percent of Apple’s total revenue. By the first quarter of 2025, this share was at around 55 percent. Other products and services Apple’s iPad tablet, the Mac computer and costumer services are important revenue streams as well for Apple. Together, these three revenue streams generated over 43 billion U.S. dollars for the company in the first quarter of the 2025 fiscal year. Other products such as wearables, home, and accessories generated over 11 billion U.S. dollars in the same quarter.

In 2020, apple exports from China increased by 22% to 1.2Mtonnes, thanks to the shipments to the Philippines have doubled. China's share in the Philippine apple imports reached 92.1%. Apart from the Philippines, the main export destinations for China were Myanmar, Bangladesh, Thailand, Vietnam, Indonesia, Malaysia, Nepal, Hong Kong and Singapore.

In 2016, the apple market grew to 89.3M tons, which was by 2.5M tons (or 3%) more than the year before. Overall, there was an upward trend of apple consumption, the average annual growth rate was at +3.5% per year, over the last nine years. In wholesale prices, the market roller-coasted due to producer prices fluctuations, finally totalling $52.9B in 2016.

The revenue of the apple market in Asia amounted to $62.1B in 2018, picking up by 20% against the previous year. This...

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The apple market structure is fragmented. The market vendors are increasingly focusing on quality, pricing, and innovation to strengthen their position in the apple market. The apple market research report offers comprehensive vendor information and analysis that help in getting a clear picture of the competitive landscape of the market.

Some of the key vendors operating in the global apple market are:

Auvil Fruit Co. Inc.Borton & SonsEvans Fruit Co.Fruit Hill OrchardGebbers FarmsGilbert OrchardsJewel Apple Ltd.Stemilt Growers LLCSymms Fruit Ranch Inc.Washington Fruit & Produce Co.