Apple is the leading company in the smartwatch industry in terms of shipment share, accounting for 28 percent of worldwide shipments as of the fourth quarter of 2024. Other vendors made up the remaining 72 percent.

Apple held the largest share of the global smartwatch shipment market in the second quarter of 2021. Their **** percent share was followed by Samsung whose market amounted to ** percent. Apple lead the way The Apple Watch revolutionized the smartwatch market when it was unveiled in 2015: Worldwide sales of smartwatches totaled * million in 2014 before rising to ** million units just a year later. During its first year, Apple shipped more than ** million of its smartwatches worldwide and captured a ** percent share of the total smartwatch market. Over the years, this share has dropped as competition within the market increases. Samsung, who were once market leaders before Apple entered the fray, have increased their global share since the introduction of its Galaxy Watch series in 2018. Pebble: making a splash A pioneering company of the latest smartwatch market was Pebble. The first of its smartwatches was the result of a Kickstarter crowdfunding campaign that raised more than ** million U.S. dollars in 2019. The Pebble could wirelessly connect to an iPhone or Android smartphone to provide the user with notifications; the device set the tone for things to come. However, its own story ended sadly: Pebble filed for insolvency in 2016 before most of the company’s assets were acquired by Fitbit. One reason for its collapse was the arrival of the Apple Watch, which embraced many of Pebble’s ideas and evolved them. Apple’s brand value was so strong that it quickly captured control of the smartwatch market.

In 2022, Apple led the global smart watch market, holding around ** percent of the market. This value was slightly lower than the brand's share in 2021 (**** percent). Apple was followed by Samsung (**** percent), Huawei (*** percent), and Noise (*** percent).

In the final quarter of 2017, Apple products accounted for nearly ** percent of all shipments in the global smartwatch market, with the company’s biggest competitor, Samsung, only securing around *** percent of the market share. Although the other vendors have caught up in more recent quarters, Apple’s market share still amounted to a dominating ** percent in the fourth quarter of 2018.

Smartwatches

In addition to its status as the biggest smartwatch vendor in terms of market share, Apple also produces the most recognizable smartwatch product in the space, with around half of all U.S. consumers being familiar with the company’s Apple Watch products. Despite the “watch” moniker, these consumer electronics do much more than simply telling the time. Many smartwatches include apps, GPS, and heart rate monitors. According to U.S. users, the most important smartwatch applications generally deal with fitness/health, communication, and maps.

Wearables

The smartwatch market falls under the broader “wearables” category, which includes everything from smartwatches, to fitness trackers, to smart fabric. Considering the wearables market as a whole, Apple remains the strongest brand in terms of shipment share, but faces significant competition from brands like Xiaomi, Huawei, Fitbit, and Samsung.

Apple is establishing a solid hold on wearable device unit shipments with nearly ** percent in the second quarter of 2024, dominating the market. Competition With a strong presence in the health and fitness wearable market, Fitbit had been a leader in the wearable industry since early 2014, when the company held about ** percent of the market share. In 2021, it was acquired by Google. Xiaomi, a Chinese electronics company, has gained market share in 2015 and now is the third biggest wearable vendor in the world, with around **** percent of the market share in the most recent quarter. Apple - market leader In 2024, Apple was the leading wearable vendor, thanks to the successful introduction of the Apple Watch to the smartwatch market. The smartwatch market is a promising segment within the wearable industry, as the global smartwatch shipments increased in the last years. Apple shipped nearly **** million units in the first quarter of 2024. Yet, Apple faces tough competition from many vendors entering the market, especially from China. In the latest quarter, over ** percent of the market share was held by many companies categorized as others.

The most used operating system by smartwatches worldwide is Apple’s watchOS, which is exclusively installed on the Apple Watch. The operating system held a **** percent share of the overall wearables market in 2018 and this share is expected to grow by a further *** percent over the coming years.

The big Apple

The Apple Watch is exclusively installed with watchOS: an operating system based on the iOS mobile operating system for the iPhone. The two systems share many similar features and as a result the choice of smartwatch for iPhone users is simple: Apple Watch. The fifth generation of the Apple Watch was released in ************** and comes pre-installed with watchOS *. The new software enhances the Siri virtual assistant and introduces a new app to improve hearing health. Apple will hope sales of its smartwatch continue to increase revenue within its wearables, home, and accessories division.

The best of the rest in the OS market

Samsung have increased their share of shipments in the smartwatch market and look set to be the biggest competitor to Apple. Their smartwatches run using the operating system Tizen, which is compatible with Android smartphones and also pairs with Apple iPhones. Google’s Android OS dominates the global smartphone operating systems market, but its share of the smartwatch market is significantly smaller. Released as Android Wear in 2014, Google rebranded the software to Wear OS in 2018 to highlight the software’s ability to work with both Android and Apple smartphones. The operating system is currently running on smartwatches developed by companies including Fossil, Skagen, and Mobvoi.

The global wrist wearable market is experiencing robust growth, driven by increasing health consciousness, technological advancements in sensor technology and miniaturization, and the rising affordability of smartwatches and fitness trackers. The integration of advanced features like heart rate monitoring, sleep tracking, GPS, and contactless payments has broadened the appeal beyond fitness enthusiasts to a wider consumer base. Furthermore, the proliferation of smartphone applications that seamlessly integrate with wrist wearables enhances user experience and drives adoption. While the market is dominated by established players like Apple, Fitbit, Garmin, and Samsung, the emergence of strong competitors from Asia, particularly Xiaomi, signifies an increasingly competitive landscape. This competition is fostering innovation and driving down prices, making wrist wearables accessible to a larger segment of the global population. The market segmentation reveals a strong demand across various types, including smartwatches, fitness trackers, and basic activity trackers. Application-wise, health and fitness monitoring remains the primary driver, although the expanding functionalities are leading to increased use in areas like communication, navigation, and entertainment. Regional variations exist, with North America and Europe currently holding significant market shares due to higher disposable incomes and early adoption rates. However, the Asia-Pacific region is projected to witness the fastest growth in the coming years, fueled by rising smartphone penetration and a burgeoning middle class. Challenges facing the market include concerns about data privacy, battery life limitations, and the potential for market saturation in mature regions. Nevertheless, continuous innovation in areas like battery technology, improved health monitoring capabilities, and the integration of Artificial Intelligence (AI) are expected to sustain the market's growth trajectory throughout the forecast period.

The global consumer smart wearable market is experiencing robust growth, driven by increasing health consciousness, technological advancements, and the rising adoption of fitness trackers and smartwatches. The market's Compound Annual Growth Rate (CAGR) of 19.58% from 2019 to 2024 suggests a significant expansion, projected to continue into the forecast period (2025-2033). Key drivers include the integration of advanced sensors for precise health monitoring (heart rate, sleep patterns, activity levels), the increasing affordability of devices, and the growing popularity of personalized fitness applications and connected health ecosystems. Market segmentation reveals strong demand across various product categories, with smartwatches and fitness trackers dominating the market share, followed by head-mounted displays and ear-worn devices. The integration of advanced features like contactless payments, voice assistants, and improved battery life further enhances user experience, fueling market expansion. While challenges such as data privacy concerns and the need for improved device durability exist, the overall market trajectory remains positive, driven by continuous innovation and increasing consumer demand for connected devices. The geographic distribution of the market showcases a diverse landscape. North America and Asia Pacific are currently leading the market, driven by strong consumer adoption and a well-established technological infrastructure. However, emerging markets in other regions, such as Latin America and the Middle East and Africa, are expected to witness significant growth in the coming years, fueled by rising disposable incomes and increasing smartphone penetration. Leading players like Apple, Samsung, Fitbit, and Garmin are constantly innovating, launching new products with improved functionalities and stylish designs. The competitive landscape is intense, with companies focusing on strategic partnerships, acquisitions, and technological advancements to maintain a strong foothold in this rapidly evolving market. The next decade will likely witness further consolidation within the market, with increased focus on personalized health solutions and integration with other connected devices. Recent developments include: May 2022 - VuzixCorporation announced signing an agreement with Atomistic SAS (Atomistic), an mLED(micro-Light Emitting Diode) display solutions enterprise based in France. The agreement provides for the design of a custom backplane, an exclusive license of key mLEDtechnology, and the ability to acquire the enterprise, which depends upon achieving various technical phases. The Atomistic company will be delivering a backplane on advanced node 300mm wafers, along with system-level support from Vuzix, intended to support upcoming mLEDsbased upon its innovative material science and alternative LEDs from potential third-party suppliers. The mLEDswill be provided for AR glasses., April 2022 - NuhearaLimited and HP Inc entered a worldwide Trademark License Agreement to manufacture, develop, and market its hearing aid products under the HP brand trademarks. The company plans to span the HP branded hearing products into other large market opportunities worldwide, leveraging the advantage of the FDA enactment of the Over-The-Counter Hearing Aid rule accompanied by the delivery of excellent results from and the completion of the National Acoustic Laboratories Clinic Study competed in January 2022. This agreement does not interfere with the 3-year OEM HP Elite Buds manufacturing agreement.. Key drivers for this market are: Incremental Technological Advancements Aiding the Market Growth. Potential restraints include: Incremental Technological Advancements Aiding the Market Growth. Notable trends are: Incremental Technological Advancements Aiding the Market Growth.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

The statistic shows the global smartwatch shipments' share by vendor from 2015 to 2018. In 2018, the Apple Watch accounted for ** percent of global smartwatch shipments.

The wearable device industry is dominated by Apple, Xiaomi, Samsung, and Huawei. In 2022, Apple was the leading wearables vendor, occupying **** percent of the market. Prior to Apple becoming the leading wearable devices vendor in 2017, Fitbit was the market leader with market shares close to ** percent. Hearables and smartwatches driving the growth of wearables     Within the space of a decade, worldwide unit shipments of wearable devices are forecast to grow dramatically. Hearables and smartwatches are forecast to be the largest wearable device categories in the next few years, with the hearables market growing much faster than smartwatches. Particularly, the growth of the hearables market has been supported by high levels of product innovation, with high-quality microphones and speakers embedded within the devices that allow users to interact with virtual assistants such as Apple’s Siri and the Google Assistant. Medical wearables and smart glasses    Wearables are used in other contexts as well, such as medicine and immersive experiences. Particularly, shipments of medical wearable sensors and devices are forecast to increase in the coming years, with around *** million units expected to be shipped by 2024. North America is a leading region in the medical wearables market, followed by Europe with around ** percent of the market share. Moreover, augmented reality (AR) glasses are gaining in popularity both for consumers and enterprises, with around *** million units unit sales expected in 2024.

Smartwatch shipments worldwide are forecast to grow in the following years, increasing from ** million units in 2016 to over *** million units by 2027. Smartwatches are a major segment of the global wearables industry, contributing significantly to the global unit shipments of wearable devices. Apple’s growing smartwatch market share     Introduced in **********, the Apple Watch has rapidly increased its popularity and was the leading smartwatch vendor as of the first quarter of 2020, overtaking companies such as Samsung and Fitbit, and Xiaomi in its rise to global dominance. Although Apple’s major source of revenue is from iPhone sales, the company also receives a significant amount of revenue from the sales of their wearable devices, which account for over ** percent of their total revenue as of the latest quarter. Why purchase a Smartwatch?    Consumer intentions for buying a smartwatch have fluctuated, but have overall remained relatively stable over the past few years. Smartwatches perform a majority of functions ranging from checking notifications/texts to GPS tracking and navigation. Consumers found fitness to be the most important feature of smart watches followed by communication, health/fitness, and maps. Due to the novel coronavirus (COVID-19) outbreak, the global wearables market was forecast to decrease in growth in 2020 compared to the growth rates in 2019.

Global smartwatch shipments are forecast to reach *** million units by 2022, out of which **** million will be Apple Watch devices. Apple's iWatch has dominated the smartwatch market since its debut; although forecasts suggest that its market share will decrease with time, Apple will remain the strongest player in the field.

The global Multisport Smartwatches market is poised for substantial growth, projected to reach approximately $29,040 million by 2025, exhibiting a robust Compound Annual Growth Rate (CAGR) of 8.6% over the forecast period from 2025 to 2033. This significant expansion is primarily fueled by the increasing consumer demand for advanced wearable technology that caters to an active lifestyle and a growing interest in health and fitness tracking. The market is witnessing a dynamic shift, with online sales channels gaining prominence due to their convenience and wider accessibility. In terms of product types, smartwatches featuring solar charging capabilities are emerging as a key trend, offering enhanced battery life and sustainability, which resonates well with environmentally conscious consumers. This innovation is expected to drive adoption and differentiate products within the competitive landscape. The growth trajectory of the multisport smartwatch market is further supported by key market drivers including the continuous innovation in sensor technology, enabling more accurate and comprehensive health metrics such as heart rate variability, blood oxygen levels, and advanced sleep tracking. The integration of GPS, sophisticated activity tracking for a wide array of sports, and long battery life are essential features that continue to attract both amateur and professional athletes. However, the market also faces certain restraints, such as the high cost of premium devices and the rapid pace of technological obsolescence, which can deter some price-sensitive consumers. The competitive environment is characterized by the presence of established players like Garmin, Coros, and Suunto, alongside tech giants such as Apple and Honor, all vying for market share through product differentiation and strategic marketing. Regional analysis indicates a strong presence in North America and Europe, with significant growth potential in the Asia Pacific region, driven by rising disposable incomes and increasing awareness of health and wellness. This report provides an in-depth analysis of the global Multisport Smartwatches market, forecasting its trajectory from the historical period of 2019-2024 through to 2033, with a special focus on the base and estimated year of 2025. We delve into market concentration, key trends, regional dominance, product insights, and the driving forces, challenges, and emerging trends that will shape this dynamic sector.

The global smart fitness market is experiencing robust growth, projected to reach a substantial size by 2033. A Compound Annual Growth Rate (CAGR) of 13.33% from 2019 to 2024 suggests a continuously expanding market driven by several key factors. The increasing prevalence of wearable technology, coupled with a rising global health consciousness and the convenience of at-home fitness solutions, fuels this expansion. Consumers are increasingly adopting smart fitness trackers, smartwatches, and connected fitness equipment, seeking personalized workout plans, data-driven insights, and interactive fitness experiences. This trend is further amplified by the integration of smart devices with popular fitness apps and platforms, creating a holistic and engaging fitness ecosystem. The market segmentation reveals strong growth across both types of smart fitness products (wearables, equipment) and applications (personal use, professional fitness centers). While challenges exist, including the high initial cost of some smart fitness products and concerns about data privacy, the overall market trajectory remains positive. The competitive landscape is dynamic, with established tech giants like Apple and Alphabet competing alongside specialized fitness brands like Peloton and Garmin. These companies employ diverse strategies, including product innovation, strategic partnerships, and aggressive marketing to capture market share. Regional variations exist, with North America and Europe currently leading the market due to high consumer adoption rates and technological advancement. However, significant growth potential lies in rapidly developing Asian markets like China and India. The forecast period (2025-2033) anticipates continued market expansion, driven by technological advancements such as AI-powered personalized training, improved sensor technology, and the increasing integration of virtual reality (VR) and augmented reality (AR) in fitness experiences. Companies are focusing on creating more seamless integrations between hardware and software, offering comprehensive data analytics, and developing highly engaging content to improve user stickiness and retention. Successful strategies focus on offering value beyond mere fitness tracking, such as personalized health coaching and community building features. Sustained growth depends on addressing consumer concerns about data privacy, managing production costs to make products more accessible, and catering to diverse fitness needs and preferences across different demographics and regions. The market's potential for continued expansion remains high, as technological advancements continue and the global focus on health and wellness persists.

In the first half's of 2019 and 2020, Apple was the leading smartwatch vendor by shipment revenue market share with a 2020 market share of **** percent. Samsung was positioned second in both years with a market share of *** and *** percent in 2019 and 2020 respectively.

The global Smart Fitness Device market is poised for significant expansion, projected to reach an estimated market size of USD 28,270 million by 2025. This growth is fueled by a robust Compound Annual Growth Rate (CAGR) of 5.8% anticipated from 2025 to 2033. The market is witnessing a paradigm shift driven by increasing consumer awareness regarding health and wellness, coupled with the escalating adoption of technologically advanced fitness solutions. Key drivers include the growing prevalence of chronic diseases, necessitating proactive health management, and the continuous innovation in wearable technology, offering sophisticated health tracking and personalized fitness guidance. The surge in demand for smart accessories, such as smartwatches and fitness trackers, is a dominant trend, enabling users to monitor vital metrics like heart rate, sleep patterns, and physical activity with unprecedented accuracy. Furthermore, the integration of artificial intelligence and machine learning into fitness devices is enhancing user experience through adaptive workout plans and real-time feedback, making fitness more accessible and engaging. The market's trajectory is further shaped by the increasing integration of smart fitness devices into various applications, extending beyond traditional exercise and fitness. The medical sector is progressively adopting these devices for remote patient monitoring and rehabilitation, while the assisted living segment benefits from enhanced safety and well-being features. While the market demonstrates strong growth potential, certain restraints, such as data privacy concerns and the high cost of some advanced devices, warrant attention. Nevertheless, the competitive landscape is vibrant, featuring major tech giants and specialized fitness companies like Xiaomi, Apple Inc., Fitbit Incorporation, and Garmin International, all vying to capture market share through product innovation and strategic partnerships. The Asia Pacific region, led by China and India, is emerging as a significant growth engine, driven by a burgeoning middle class and increasing disposable income, further accelerating the adoption of smart fitness solutions globally.

The global wearable payments market is experiencing robust growth, driven by the increasing adoption of contactless payment technologies, the proliferation of smartphones with near-field communication (NFC) capabilities, and the rising demand for convenient and secure payment solutions. The market's expansion is fueled by a convergence of factors including the expanding e-commerce landscape, the growing popularity of mobile wallets, and the increasing integration of wearable devices with financial services. Key players like Apple, Google, Samsung, and major payment processors like Visa and Mastercard are heavily invested in this sector, constantly innovating to enhance security, user experience, and payment functionality. This competition is driving down costs and expanding accessibility, further accelerating market penetration. While challenges remain, such as concerns surrounding data security and the need for wider infrastructure development in certain regions, the overall trajectory remains significantly positive. We project continued strong growth through 2033, fueled by technological advancements and the increasing preference for frictionless transactions. Geographical distribution shows a concentration of market share in North America and Europe, owing to higher levels of technological adoption and established payment infrastructure. However, rapid growth is anticipated in Asia-Pacific regions like China and India, driven by expanding mobile phone usage and increasing disposable incomes. Market segmentation reveals a strong demand across multiple wearable types, including smartwatches, fitness trackers, and even embedded payment technology in clothing and accessories. The application segmentation shows a diverse landscape, ranging from everyday purchases to high-value transactions, highlighting the versatility and adaptability of wearable payment solutions. Further growth is projected across all segments, demonstrating the evolving nature of this market and the potential for significant innovation and expansion in the coming years.

Smartwatch shipments worldwide have been increasing over the last few years. With *** million smartwatch shipments as of the second quarter of 2021, Apple is the leading smartwatch vendor, followed by Samsung with *** million-unit shipments. The Apple Watch     Only unveiled in 2015, the Apple Watch has revolutionized the smartwatch industry and has currently more than **** of the global smartwatch market- making it the leading smartwatch vendor. The device captured over ** percent of the smartwatch shipments market within its first few months on sale, decreasing the market share of Samsung- the market leader at that time. The Apple Watch has been the market leader since then, with its market share continuing to increase following the launch of the Apple Watch Series in 2015. Wearable devices: a consumer electronics essential    Wearable devices come in a wide array of forms and serve different purposes ranging from fashion accessories, fitness trackers, gaming devices, and navigation tools. Wearable devices are quickly becoming an integral segment of the consumer electronics industry with increasing sales and shipments of wearable devices worldwide. Of all wearable devices, smartwatches account for the largest share of end-consumer spending globally and is projected to keep growing.

The share of global wearable unit sales by category has shifted from wristwear to earwear in the year 2020. In 2020, earwear accounted for ** percent of wearable unit sales worldwide. Wearables sales share – additional information Wearable technology is a growing and promising trend within the consumer electronics industry. More than *** million units of wrist worn wearables are forecast to be shipped worldwide by 2024. The main categories of wearables are smartwatches, health and fitness trackers, wearable cameras, wearable headsets, and smartglasses. Out of these, earwear is the most popular wearables worldwide; in 2020, around *** million units of these devices were sold that year, accounting for ** percent of the market share. Thanks to the popularity of this type of device, Apple, a company that needs no introduction, was the top-ranked wearable vendor in 2020. Apple's market share was about ** percent, whereas its closest competitors, Huawei and Samsung, accounted for close to ** percent share each. Despite the current popularity of earwear, smartwatches are expected to become the most popular category of wearables. Apple- the market leader As of 2021, Apple was the leading wearable vendor, successfully introducing the Apple Watch and the AirPods to the market. The smartwatch market is a promising segment within the wearable industry, as global smartwatch shipments are expected to increase from around ** million units in 2017 to more than *** million units by 2022. Apple shipped nearly 151 million units worldwide in 2020, holding a market share of about ** percent that year. Apple faces tough competition from many vendors entering the market, especially from China, offering a broad range of wearables in a low to mid-range budget.