Apple’s total revenue amounted to around *** billion U.S. dollars in their 2024 financial year, a decrease from the historical record of ****** billion U.S. dollars in financial year 2022. Apple’s annual revenue quadrupled in the last ten years. The fiscal year end of the company is September, 30th. Apple’s dramatic growth Constant waves of innovative products underly Apple’s drastic growth over the years: the Mac computer, iPhone, iPad, and Apple Watch are all revolutionary products that started their own dynasties and enjoy immense commercial success. Apple’s stock tells an even more impressive story: over the last decade, Apple’s share price has grown more than tenfold and prompted it to become the first trillion-dollar company in terms of market capitalization. As of 2024, Apple is the most valuable brand worldwide. Apple store: a unique invention Huge glass panes, minimalistic design – these are the signature characteristics Apple stores are known for. Opened in the early 2000s, the Apple store contributes yet again to Apple’s success story: it was the fastest retailer worldwide to surpass the one-billion-U.S. dollar annual sales trademark and showcases Apple’s diverse products in hundreds of locations around the globe now. Apple’s home market the United States has the highest concentration of these stores – there are ** Apple stores in California alone when looking at the number of Apple stores by state .

The Americas are Apple’s largest regional market, bringing in net sales of ***** billion U.S. dollars in the first quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still counts for around ** percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which is Apple’s own chain of retail stores that showcase and sell Apple’s various products including the iPhone, iPad, Apple Watch, among others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: The share of iPhone sales consistently amount to more than ** percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the **** generation, the new iPhone ** Pro and ** Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

Apple’s iPhone sales accounted for around ** percent of the company’s overall revenue in the first quarter of fiscal year 2025, the largest share of all Apple products. Over the years, services as well as wearables, home and accessories have made a growing contribution to Apple’s net sales. Apple’s revenue growth amid the pandemic In the first quarter of financial year 2025, Apple’s global revenue reached around *** billion U.S. dollars. The Americas are Apple’s largest regional market and contributed to around ** percent of the firm’s sales in that quarter. Who are Apple’s competitors? Having a broad family of products, Apple competes with different companies in different markets. Samsung is Apple’s largest adversaries in the global smartphone market, where the company had a share of almost ** percent in the second quarter of 2024. Similarly, Apple has a solid position in the PC market without a leading advantage. The situation is reversed in the tablet market and the smartwatch market, where Apple has remained the leader since the early days, staying ahead of Samsung, Huawei, Amazon, etc.

Apple revenue for the twelve months ending March 31, 2025 was $400.366B, a 4.91% increase year-over-year. Apple annual revenue for 2024 was $391.035B, a 2.02% increase from 2023. Apple annual revenue for 2023 was $383.285B, a 2.8% decline from 2022. Apple annual revenue for 2022 was $394.328B, a 7.79% increase from 2021.

iPhone sales made up approximately **** percent of Apple’s total revenue in the first quarter of the company’s fiscal year 2025. iPhone sales usually contribute to **** or more than **** of Apple’s overall sales revenue. Apple’s other businesses such as the Apple Watch and the iTunes Store have been bringing in growing shares of revenues, from around **** percent in 2017 to a combined almost ** percent in the first quarter of FY 2025. Apple is the second largest smartphone vendor As Apple’s most successful product, the iPhone is one of the most heavyweight players in the smartphone market, with dozens of millions of iPhones being shipped every quarter. Indeed, when it comes to smartphone vendor share, Apple is the second largest smartphone vendor in the world, after Samsung. iPhone runs the iOS system, which is Apple’s inhouse operating system. Most other products on the market run the Android system developed by Google. iOS occupies around a ******* of the overall mobile operating system market, Android the rest. The differences between iOS and Android iOS is a closed system while Android is more open, which means that users can better customize their phones using the Android system. Because of its open nature, Android is also an easier target for hackers, whereas iOS is considered safer as Apple does not release its source code to developers and users. Both operating systems get regularly updated – Android 13 is Android’s 13th major release, and iOS 17 is the 17th major iOS release. Due to the great many models of Android phone devices, the Android versions are more fragmented than iOS, with older versions like Marshmallow and Lollipop still running on a big number of devices, whereas iOS **, released in 2023, runs on around ** percent of all Apple devices when looking at iOS version share.

For the first quarter of their 2025 fiscal year, Apple reported a revenue of ***** billion U.S. dollars. Apple revenue - additional information Apple Computer, Inc. was renamed Apple Inc. in 2007, in order to reflect the brand’s extension into other segments of the consumer electronics market. The company, founded in 1976, went on to grow from a two-man operation to a worldwide record-breaking phenomenon. In its 2023 financial year, Apple reported 383 billion U.S. dollars in revenues, compared to ***** billion U.S. dollars in 2004. Since the 2001 launch of the iPod in 2001, Apple has invested billions in research and development of new products, in order to answer ever changing consumer needs. Apple’s most profitable division is its hardware segment, which includes products such as the Macintosh computer series, the iPod, the iPhone, the iPad, or Apple TV. Additionally, Apple offers consumers a number of software products, such as the OS X and iOS operating systems and web-based services, such as the Mac App Store and the iOS App Store, iTunes Store, iBooks, or iCloud. Apple's iPhone is its most successful product Released in 2007 and already in its ****** generation in 2014, the iPhone is Apple’s most successful product, with over *** billion units sold since its launch. It is credited with almost single-handedly making Apple one of the most valuable brands in the world. The iPhone also has a very strong brand retention, surpassing all other smartphone brands. In the United States and in the United Kingdom, Apple's iOS operating system occupied **** or more of both markets in 2024.

Apple reported $95.36B in Sales Revenues for its fiscal quarter ending in March of 2025. Data for Apple | AAPL - Sales Revenues including historical, tables and charts were last updated by Trading Economics this last July in 2025.

The Americas region accounted for the largest share of Apple’s revenue in terms of geographical distribution. As of the first quarter of fiscal year 2025, the Americas held around ** percent of the revenue, whereas Europe came in second with roughly over ** percent. Apple’s revenue tends to be the highest in the first quarters of every financial year (October to December), when the holiday seasons take place. iPhone's prominence First introduced in 2007, the iPhone has been described as “revolutionary” for the mobile phones industry with its unique designs, features, and services. Despite a slight fluctuations in the share of Apple’s revenue, iPhone still generates the largest part of the company’s revenue. Within the smartphone industry, iPhones composed **** percent of the total smartphone sales globally in the second quarter of 2024. Smartphones global picture Looking at the global smartphone market over the years, Apple and Samsung have been the main competitors until recent years, when the Chinese brands Huawei and Xiaomi started to grow rapidly. According to the most recent data, Samsung was positioned first, closely followed Apple.

In fiscal year 2024, Apple's revenue by segment (products & services) are as follows: iPad: $26.69 B, iPhone: $201.18 B, Mac: $29.98 B, Service: $96.17 B, Wearables, Home and Accessories: $37.01 B.

Apple gross margin for the quarter ending March 31, 2025 was 46.63%. Apple average gross margin for 2024 was 46.07%, a 4.82% increase from 2023. Apple average gross margin for 2023 was 43.95%, a 1.62% increase from 2022. Apple average gross margin for 2022 was 43.25%, a 4.42% increase from 2021. Gross margin can be defined as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage.

In the first quarter of Apple's financial year 2025, iPad sales generated about ***** billion U.S. dollars in revenue, up from **** billion U.S. dollars registered in the same quarter of 2024. Apple’s iPad revenue – additional information Introduced to the consumer market in 2010, the iPad is Apple’s tablet computer. This particular device was a pioneer in the tablet market, and aims to fill a gap between smartphones and laptop computers by offering another mobile device option for consumers. The iPad uses the same operating system and multi-touch user interface as the iPhone and the iPod Touch. In the second quarter of 2024, Apple shipped around 12 million tablets worldwide, and has released multiple versions of the device. Apple’s iPad performance In FY 2023, iPad sales generated about 28 billion U.S. dollars in revenues. In the third quarter of 2013 (2Q ’13 calendar year), iPad revenue accounted for about a quarter of Apple’s total global revenue, the highest share to date. In the latest quarter, iPad sales accounted for nearly seven percent of Apple’s total global revenue. Competition With the success of the iPad over the years, Apple has established itself as the leading vendor in the tablet market. The company’s market share has been steadily decreasing over the years though, going from around ** percent in 2011 to over ** percent in 2024. Samsung is Apple’s main competitor in the market, while Chinese brands Lenovo and Huawei, and Amazon also have significant market shares. As competitors strengthen their presence in the market, Apple’s tablet operating system, iOS, has lost the position of leading tablet operating system in late 2012 to then regain it in 2022. As of the fourth quarter of 2023, Apple iOS was the leading tablet operating system with almost ** percent of the share against around 45 percent of Android.

The Qatari apple market contracted dramatically to $15M in 2024, with a decrease of -42% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption showed a mild shrinkage. Over the period under review, the market reached the maximum level at $26M in 2019; however, from 2020 to 2024, consumption remained at a lower figure.

The French apple market amounted to $2.3B in 2024, remaining stable against the previous year. Over the period under review, the total consumption indicated a perceptible increase from 2012 to 2024: its value increased at an average annual rate of +4.8% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +35.8% against 2020 indices.

Key Apple App Store StatisticsApple App Store App and Game RevenueApple App Store Gaming App RevenueApple App Store App RevenueApple App Store App and Game DownloadsApple App Store Game...

Sales of the Mac computers amounted to 18.21 million units in Apple’s 2018 fiscal year. The Mac sales peaked in 2015 at 20.59 million units; overall, unit shipments of Apple’s personal computer have remained relatively stable in the last few years.

Macintosh

The Macintosh, which has been branded as Mac since 1998, is a family of personal computers designed by the tech giant Apple. As the first mass-market personal computer, the Mac was a revolutionary product that helped to establish Apple’s standing in the tech industry and had been the company’s major focus in the first three decades since its foundation in 1976. In 2007, the founding father and then CEO Steve Jobs announced Apple’s business shift from computers to consumer electronics, alongside the introduction of the iPhone. In the second quarter of Apple’s 2019 fiscal year, Mac sales amounted to 5.51 billion U.S. dollars and made up 9.5 percent of the company’s revenue, whereas iPhone sales contributed to 53.52 percent of the overall sales.

Standing in PC market

Despite having a market share of just around seven percent in the global PC market, over the years the Mac has accumulated a faithful following. Adored for its design, quality and user-friendly operating system, the Mac’s standing in the PC market remains firm, notwithstanding its high price tag.

The Singaporean apple market shrank sharply to $42M in 2024, with a decrease of -22.3% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption showed a noticeable decrease. Apple consumption peaked at $64M in 2014; however, from 2015 to 2024, consumption remained at a lower figure.

If using the dataset professionally, please attribute Counterpoint Research. Dataset is a single csv files with quarterly smartphone shipment counts for major manufacturers; it also provides a total for smaller manufacturers.

The Indonesian apple market fell rapidly to $110M in 2024, declining by -57.3% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption showed a deep slump. Over the period under review, the market attained the maximum level at $351M in 2021; however, from 2022 to 2024, consumption stood at a somewhat lower figure.

Thailand Total Sales: Value: Canning Fruits & Vegetables: Pie Apple data was reported at 1,284,975.533 THB th in Mar 2025. This records a decrease from the previous number of 1,288,025.367 THB th for Feb 2025. Thailand Total Sales: Value: Canning Fruits & Vegetables: Pie Apple data is updated monthly, averaging 872,714.893 THB th from Jan 2021 (Median) to Mar 2025, with 51 observations. The data reached an all-time high of 1,415,262.268 THB th in Jun 2022 and a record low of 377,650.448 THB th in Sep 2024. Thailand Total Sales: Value: Canning Fruits & Vegetables: Pie Apple data remains active status in CEIC and is reported by Office of Industrial Economics. The data is categorized under Global Database’s Thailand – Table TH.C020: Industrial Products Total Sales (ISIC Rev. 4).