Introduction

Apple TV Statistics: Apple TV+ is a streaming service from Apple that subscribers in the US and other countries can access. It started on November 1, 2019. The platform primarily offers movies and TV shows created by Apple, known as Apple Originals. Apple introduced the service during a big event in March 2019. At that event, stars like Jennifer Aniston, Oprah Winfrey, and Steven Spielberg joined Apple onstage to talk about their shows.

You can watch Apple TV+ on Apple’s website or by using the Apple TV app. This app is now available on most Apple products, and it also works on some smart TVs, gaming systems, and streaming devices from other brands. Apple TV+ now has over 45 million paying subscribers. We will look closer at Apple TV Statistics in this article.

The number of Apple TV+ paid subscribers amounted to an estimated 25 million as of March 2022. Additionally, there were around 50 million users worldwide that access the SVOD platform via promotions as the service is available for free for one year with the purchase of new Apple devices.

Estimates from February 2022 suggest that the number of Apple TV+ viewers in the United States will constantly increase in the years to come. At the end of 2022, Apple's video streaming service will have nearly 39 million users. According to the forecast, Apple TV+ could reach a further nine million viewers by 2026.

Globally, Apple TV+ reached the highest penetration rate in the United States and Canada, jumping from ** percent at the end of 2022 to ** percent in early 2024. In contrast, the streaming service recorded the lowest audience in Latin America, with a penetration rate remaining stable at ***** percent in the same period.

The number of movies and TV sows available on Apple TV+ increased in all of Apple's five largest markets over the past months. The U.S. ranked first, with the catalog growing by ** percent between February and March 2024, which represents the biggest growth on the platform since it launched back in 2019.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

The daily use of the streaming service Apple TV+ was most common among younger age groups in the United States, according to a survey from November 2022. Americans aged 65 years or older were practically not using the service at all on a daily basis, as just *** percent among them stated to have done so in the month prior to survey, whereas ** percent have never been using it.

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

According to a survey conducted in the United States in November 2022, ** percent of respondents watched Apple TV Plus at all during the month prior to the survey, while daily use stood at **** percent. Men are more likely to use the streaming service than women.

Apple TV+ is a subscription video-on-demand (SVOD) service owned by Apple which features Apple original series, movies, and TV shows.

In the United States, the number of Apple TV active devices steadily increased between 2015 and 2023. At the end of the given period, the country counted over ** million Apple TV active devices, up from just roughly ** million recorded in 2015.

How high is the brand awareness of Apple TV+ in the United States?When it comes to video-on-demand users, brand awareness of Apple TV+ is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Apple TV+ in the United States?In total, **% of U.S. video-on-demand users say they like Apple TV+.What is the usage share of Apple TV+ in the United States?All in all, **% of video-on-demand users in the United States use Apple TV+. How loyal are the users of Apple TV+?Around **% of video-on-demand users in the United States say they are likely to use Apple TV+ again. What's the buzz around Apple TV+ in the United States?In April 2025, about **% of U.S. video-on-demand users had heard about Apple TV+ in the media, on social media, or in advertising over the past four weeks.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of Apple TV+ in the UK?When it comes to video-on-demand users, brand awareness of Apple TV+ is at *** in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Apple TV+ in the UK?In total, *** of UK video-on-demand users say they like Apple TV+. What is the usage share of Apple TV+ in the UK?All in all, *** of video-on-demand users in the UK use Apple TV+. How loyal are the users of Apple TV+?Around *** of video-on-demand users in the UK say they are likely to use Apple TV+ again. What's the buzz around Apple TV+ in the UK?In April 2025, about *** of UK video-on-demand users had heard about Apple TV+ in the media, on social media, or in advertising over the past four weeks.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

OTT Box Market Outlook

The global OTT (Over-The-Top) box market size was valued at approximately USD 11.6 billion in 2023 and is set to reach an estimated USD 21.9 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2032. The growing demand for OTT boxes is driven by increasing internet penetration, the shift towards on-demand streaming services, and advancements in technology that enhance user experience.

The rise of high-speed internet and the growing penetration of smart TVs play a pivotal role in the growth of the OTT box market. With an increasing number of households globally gaining access to fast internet, the adoption of OTT boxes for streaming entertainment content has surged. The convenience of accessing a wide array of content without the need for traditional cable subscriptions makes OTT boxes an attractive option for consumers. Moreover, the growing trend of cord-cutting, especially among younger demographics, has further fueled market growth.

Technological advancements such as the development of 4K and HDR streaming capabilities have significantly enhanced the viewing experience, making OTT boxes more appealing. The integration of voice-controlled remotes, AI-based recommendations, and seamless user interfaces has improved user engagement and satisfaction. Additionally, the expansion of content libraries by streaming service providers and the availability of exclusive, high-quality content have also driven the demand for OTT boxes. This continuous evolution in technology and content offerings is a major growth factor for the market.

The COVID-19 pandemic has also played a significant role in accelerating the demand for OTT boxes. With lockdowns and social distancing measures in place, people turned to digital entertainment, leading to a spike in subscriptions to streaming services and, consequently, the purchase of OTT boxes. This shift in consumer behavior towards digital content consumption is expected to have a lasting impact, contributing to the sustained growth of the market in the post-pandemic era.

Android TV has emerged as a significant player in the OTT box market, offering a versatile platform that combines the power of Google's Android operating system with the convenience of streaming services. This integration allows users to access a vast array of apps and content directly from the Google Play Store, making it a popular choice for tech-savvy consumers. The flexibility of Android TV enables manufacturers to customize their devices, providing unique features that cater to different user preferences. With its ability to support high-definition streaming and voice-controlled navigation, Android TV enhances the overall viewing experience, appealing to a wide audience seeking a seamless blend of technology and entertainment.

From a regional perspective, North America is expected to continue dominating the OTT box market, driven by high internet penetration, a large base of streaming service subscribers, and technological advancements. However, the Asia Pacific region is anticipated to witness the highest growth rate during the forecast period. The increasing disposable income, growing internet user base, and rising popularity of streaming services in countries like China and India are key drivers for the market in this region. Europe and Latin America are also expected to see steady growth, fueled by the increasing adoption of digital entertainment solutions.

Type Analysis

The OTT box market is segmented into various types, including Android TV Box, Apple TV Box, Roku, Amazon Fire TV, and Others. Each of these types offers unique features and caters to different segments of the market. The Android TV Box has gained significant popularity due to its flexibility, support for a wide range of apps, and affordability. Users appreciate its open-source nature, which allows for extensive customization and access to a vast library of content from the Google Play Store.

Apple TV Box, on the other hand, caters to a more premium segment of the market. Known for its seamless integration with other Apple products and services, the Apple TV Box offers high-quality streaming and a user-friendly interface. Its compatibility with AppleÂ’s ecosystem, such as iCloud, Apple Music, and Apple Arcade, makes it a preferred choice for Apple users. The addition of features like Siri voice control and high-definition video streaming further enhances its appeal.

The global TV and cloud gaming market is experiencing explosive growth, projected to reach a substantial size with a Compound Annual Growth Rate (CAGR) of 35.4% from 2019 to 2033. This expansion is fueled by several key factors. Firstly, the increasing accessibility of high-speed internet globally is removing a major barrier to entry for cloud gaming. Secondly, the development of more sophisticated streaming technologies and increasingly powerful cloud servers allows for the delivery of high-fidelity gaming experiences without the need for expensive hardware. Thirdly, the rising popularity of casual gaming and the convenience of accessing games on demand through a smart TV interface are driving significant adoption across various demographics. The market is further boosted by major players like Google Stadia, Nvidia GeForce Now, Sony PlayStation, Microsoft, Tencent Start, Apple TV, and China Digital TV Holding continuously investing in infrastructure and content development, attracting both gamers and developers. This competitive landscape fosters innovation and drives down prices, making cloud gaming more accessible to a broader audience. The market segmentation reveals a diversified landscape. While precise segment breakdowns are unavailable, it's reasonable to assume segmentation exists based on gaming genre (e.g., action, RPG, strategy), subscription tiers (offering varying levels of access), and geographic regions. Geographic factors like internet infrastructure and gaming culture heavily influence market penetration rates. Despite the rapid growth, challenges remain. High latency, limited game libraries in comparison to traditional gaming platforms, and concerns regarding data security and privacy represent potential restraints. However, ongoing technological advancements and increased investment are addressing these issues, paving the way for sustained market expansion. Given the projected CAGR of 35.4% and a 2025 market value of $32 million (assuming this figure refers to a specific segment or region), we can extrapolate a significant market value by 2033, showcasing the considerable potential for growth and investment in this dynamic sector.

As of March 2020, Apple TV+ was most popular with Gen Z, with ** percent of respondents to a survey held in the United States saying that they had a current Apple TV+ subscription. However, the majority of consumers across all age groups said that whilst they were aware of the service, they had not subscribed to it.

The TV Media Streaming Device market has experienced a significant transformation over the past decade, driven by the explosion of digital content consumption and the increasing demand for seamless entertainment experiences. These devices, which include popular options like Roku, Amazon Fire Stick, Apple TV, and Goo

Smartphone TV Market Outlook

The global smartphone TV market size was valued at approximately USD 40 billion in 2023 and is projected to reach USD 85 billion by 2032, growing at a compound annual growth rate (CAGR) of 9% during the forecast period. The notable growth in this market is driven by the increasing penetration of smartphones across the globe, coupled with the rising demand for on-the-go entertainment solutions. Technological advancements in smartphone displays and connectivity options are also significantly contributing to market expansion.

Several factors are propelling the growth of the smartphone TV market. One of the primary drivers is the ubiquitous presence of smartphones and the increasing preference for mobile content consumption. As internet penetration continues to rise globally, more consumers are accessing streaming services and digital content directly from their smartphones. The convenience of accessing television content on a portable device has revolutionized the way people consume media, leading to a surge in demand for smartphone TV functionalities.

Another critical growth factor is the vast improvements in mobile network infrastructures, particularly the development and deployment of 4G and 5G technologies. These high-speed networks enable seamless streaming of high-definition content, eliminating buffering issues and providing a superior viewing experience. With 5G networks becoming more widespread, the market for smartphone TV is expected to see significant growth as these networks support faster data transfer rates and lower latency.

Furthermore, smartphone manufacturers are continuously enhancing display technologies, resulting in better picture quality, higher resolutions, and more vibrant colors. Innovations such as OLED and AMOLED screens, along with HDR support and higher refresh rates, are making smartphones an even more attractive option for TV viewing. These advancements in display technology are driving consumer interest and encouraging more users to utilize their smartphones for TV viewing, thereby boosting market growth.

Regional analysis indicates substantial growth in areas like the Asia-Pacific, which is becoming a major market for smartphone TV due to the high smartphone adoption rates and expanding middle-class population with higher disposable incomes. North America and Europe also exhibit strong growth potentials, driven by technological advancements and high consumer demand for innovative entertainment solutions. Additionally, increasing investments in network infrastructures and content delivery platforms in these regions are further fueling market expansion.

Operating System Analysis

The operating system segment is a crucial determinant in the smartphone TV market, influencing user experience and compatibility with various applications and services. Android dominates this segment, primarily due to its open-source nature and widespread adoption by numerous smartphone manufacturers. Android’s flexibility allows for extensive customization and supports a wide range of applications, making it a popular choice for consumers looking for smartphone TV functionalities. The continuous updates and improvements to the Android operating system also enhance its appeal, further solidifying its market position.

iOS, the operating system used exclusively by Apple devices, holds a significant share of the smartphone TV market as well. iOS is renowned for its seamless user experience, robust security features, and high-quality applications available through the Apple App Store. The integration of services such as Apple TV+ and the ability to easily connect with other Apple devices make iOS a preferred choice for many users. Despite not being as customizable as Android, iOS’s consistent performance and reliability contribute to its strong market presence.

Other operating systems, although representing a smaller market share, still play a role in the smartphone TV landscape. Systems like HarmonyOS by Huawei and other proprietary operating systems used in specific regions offer alternatives to Android and iOS. These systems often cater to niche markets or integrate unique features that appeal to certain consumer segments. While their market share might be limited, they contribute to the overall diversity and innovation within the smartphone TV market.

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OTT Streaming Device Market Outlook

According to our latest research, the global OTT streaming device market size reached USD 14.2 billion in 2024, reflecting robust consumer demand and technological advancements. The market is projected to expand at a CAGR of 13.7% during the forecast period, reaching an estimated USD 40.4 billion by 2033. This remarkable growth is primarily driven by the increasing penetration of high-speed internet, the proliferation of smart home technologies, and the widespread adoption of on-demand content consumption across residential and commercial sectors.

The OTT streaming device market is witnessing an unprecedented surge, fueled by the rapid shift in consumer preferences from traditional cable and satellite television to internet-based streaming platforms. The democratization of content, coupled with the global expansion of streaming services such as Netflix, Amazon Prime Video, Disney+, and regional players, has significantly boosted the adoption of streaming devices. As consumers increasingly seek personalized and flexible viewing experiences, manufacturers are innovating with advanced features such as 4K and 8K resolution, voice control, and seamless integration with smart home ecosystems. The growing trend of cord-cutting, especially among younger demographics, is further accelerating the demand for OTT streaming devices worldwide.

Another critical growth factor for the OTT streaming device market is the continuous evolution of device compatibility and user interface enhancements. Streaming device manufacturers are focusing on delivering seamless cross-platform experiences, enabling users to access content across multiple devices such as smart TVs, smartphones, tablets, and laptops. The integration of artificial intelligence and machine learning algorithms to offer personalized content recommendations has also contributed to enhanced user engagement. Moreover, the rising popularity of gaming and interactive content on OTT platforms is prompting device makers to incorporate powerful processors and advanced graphics capabilities, thereby expanding the market’s addressable audience beyond traditional video streaming consumers.

The proliferation of affordable high-speed broadband and the increasing availability of 5G networks are also significant contributors to market expansion. As internet infrastructure improves globally, even in emerging economies, access to high-quality, buffer-free streaming is becoming more feasible. This has led to a surge in demand for OTT streaming devices in regions that were previously underserved due to connectivity limitations. Furthermore, strategic partnerships between device manufacturers and content providers are creating bundled offerings that enhance value for end-users and stimulate further market growth. The integration of voice assistants and IoT functionalities is transforming OTT devices into central hubs of smart homes, driving additional demand in both residential and commercial applications.

From a regional perspective, North America continues to dominate the OTT streaming device market, accounting for the largest share in 2024, followed closely by Europe and the Asia Pacific. The high disposable income, early adoption of advanced technologies, and the presence of leading streaming service providers contribute to North America’s leadership. However, the Asia Pacific region is expected to witness the fastest growth during the forecast period, driven by a burgeoning middle class, increasing smartphone penetration, and aggressive expansion strategies by global and local OTT platforms. Latin America and the Middle East & Africa are also emerging as promising markets, supported by improving digital infrastructure and changing media consumption habits.

Device Type Analysis

The device type segment in the OTT streaming device market is broadly categorized into streaming media players, smart TVs, set-top boxes, dongles, and others. Among these, streaming media players such as Roku, Apple TV, and Amazon Fire

4K Media Streaming Device Market Outlook

The global market size for 4K media streaming devices was valued at approximately USD 15 billion in 2023 and is projected to reach USD 45 billion by 2032, exhibiting a CAGR of 12.5% during the forecast period. This market is primarily driven by the increasing demand for high-resolution content and the proliferation of internet connectivity, which has significantly altered how consumers access and consume multimedia content.

One of the most significant growth factors in the 4K media streaming device market is the rising consumer preference for high-definition content. As more consumers opt for 4K TVs, there is a growing need for compatible streaming devices that can deliver such high-quality content. This demand is further driven by the increasing availability of 4K content across various streaming platforms such as Netflix, Amazon Prime, and Disney+, which now offer a significant portion of their content in 4K resolution.

Another major factor fueling market growth is the advancements in internet infrastructure and the proliferation of high-speed internet access. With the rollout of 5G networks and fiber-optic broadband, consumers have better and faster access to high-bandwidth internet services, which are essential for streaming 4K content without buffering or interruptions. This enhances the overall user experience and increases the adoption rate of 4K media streaming devices.

The continuous technological advancements in streaming devices are also a key growth driver. Innovations such as improved processors, enhanced user interfaces, and integration of voice control and artificial intelligence capabilities make these devices more attractive to consumers. Additionally, the increasing compatibility of these devices with smart home ecosystems allows for seamless integration with other smart devices, further boosting their adoption.

From a regional perspective, North America holds the largest market share for 4K media streaming devices, followed by Europe and the Asia Pacific. The high disposable incomes, widespread adoption of advanced technologies, and a strong demand for premium entertainment experiences in North America contribute to its market dominance. Meanwhile, the Asia Pacific region is expected to witness the highest growth rate during the forecast period due to the rapid urbanization, rising middle-class population, and increasing internet penetration.

Product Type Analysis

The product type segment of the 4K media streaming device market includes Standalone Streaming Devices, Smart TVs, Gaming Consoles, Set-Top Boxes, and Others. Standalone streaming devices, such as Roku, Amazon Fire Stick, and Google Chromecast, hold a significant market share. These devices are popular due to their affordability, ease of use, and compatibility with various streaming platforms. They offer a cost-effective solution for upgrading existing televisions to support 4K content without the need for purchasing new TVs.

Smart TVs are another major segment within the market. These TVs come with integrated streaming capabilities and are increasingly becoming the centerpiece of home entertainment systems. The demand for Smart TVs is driven by their convenience, as they eliminate the need for additional devices and remotes. Moreover, manufacturers are continuously integrating advanced features such as voice assistants, smart home integration, and better processing power, making them a popular choice among consumers.

Gaming consoles, including PlayStation, Xbox, and others, also play a significant role in the 4K media streaming device market. These consoles not only cater to gaming enthusiasts but also serve as comprehensive entertainment hubs, offering streaming services, apps, and support for 4K Blu-ray discs. The dual functionality of gaming and streaming content makes these devices attractive to a broad audience, thereby contributing to the segment's growth.

Set-Top Boxes remain an important segment, especially in regions where cable and satellite TV services are prevalent. These devices are essential for upgrading traditional TV services to support 4K content. Companies like Apple, with its Apple TV, and NVIDIA, with its Shield TV, offer high-performance set-top boxes that support 4K streaming, gaming, and other applications, enhancing the overall viewing experience.

The "Others" category includes emerging devices such as 4K Blu-ray players and media hubs. These devices cater to niche markets but play