Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than **** of the market in 2024. Apple's share of the U.S. market has remained stable since 2018, when it accounted for around ** percent. This is reflected in all markets, with Apple's global share remaining stable year-on-year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around ** percent of the market as of **********. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for **** of the **** most-sold handsets in the United Kingdom as of ************, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. In Africa, iOS accounted for around ** percent of the mobile OS market in *************, while Android dominated with an ** percent share.

Manufacturers’ market share of smartphone sales in the United States is led by Apple and Samsung, with a market share of ** percent and ** percent, respectively, as of the second quarter of 2024. Next to Apple and Samsung are Lenovo and HMD, with respective market shares of ** and one percent.  Global smartphone market While Apple continues to lead the U.S. smartphone market, it has traditionally lagged behind on the global scale. Samsung has been the leading smartphone vendor worldwide since 2012. However, Samsung’s lead in terms of market share has started to dwindle in recent years, meaning that Apple and other Chinese competitors, such as Xiaomi, vivo, and Huawei, have seen a boost in the smartphone industry. Apple’s traction on the global scale in 2020 comes from its move towards 5G-enabled smartphones, which have doubled sales one year, from 2020 to 2021, alone. Apple is currently the leading vendor in terms of global 5G smartphone shipments. The introduction of 5G throughout the world brings with it the possibility to upheave the smartphone market as we know it. Are U.S. consumers satisfied with Apple and Samsung phones? Apple and Samsung not only lead the smartphone market in the United States in terms of usage, but also in terms of customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are nearly all Samsung Galaxy and Apple iPhone models. Furthermore, it appears that U.S. smartphone users are unlikely to change their primarily used smartphone brand anytime soon.

Apple claimed a **** percent share of the market in the second quarter of 2024, an increase from the previous quarter. Apple's long time competitor, Samsung, ranked first with a market share of **** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVD-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the ****** spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

The size of the US Smartphone Market was valued at USD 343.4 Million in 2024 and is projected to reach USD 381.12 Million by 2033, with an expected CAGR of 1.50% during the forecast period. The U.S. smartphone market is the largest and most competitive globally and characterized by very high demand for high mobile devices, cutting-edge technology, and rapid product cycles. The market has leaders such as Apple, Samsung, Google, and a host of emerging brands offering a range of different devices with various price points to appeal to both premium and budget-conscious consumers. Key drivers of growth in the smartphone market include technological improvements in smartphone processors, camera systems, 5G connectivity, and battery life. The trend of remote working, online learning, and increased digital entertainment among users during the COVID-19 pandemic has significantly contributed to an increase in the adoption of smartphones, especially from those who seek devices that support multitasking, streaming, and productivity. In addition, the increasing popularity of mobile gaming, augmented reality (AR), and mobile payments is driving demand for smartphones with specialized features. The rollout of 5G networks has also become a major catalyst, with consumers upgrading to 5G-capable smartphones to experience faster data speeds and improved connectivity. Recent developments include: September 2022: In September 2022, Apple introduced the iPhone 14 and iPhone 14 Plus, available in two sizes: 6.1 and 6.7 inches. These models boast a sleek design, notable camera improvements, and innovative safety features. Equipped with a robust camera system, including main and front True Depth cameras, as well as an Ultra-Wide camera for capturing unique perspectives, the iPhone 14 series delivers exceptional image and video quality. Additionally, the inclusion of the Photonic engine and an upgraded picture pipeline further enhances the overall photography experience., October 2022: In October 2022, Huawei unveiled the release of its newest antenna solutions designed for the next stage of 5G antenna development, which encompassed the Maxwell platform and the X2 antenna series. These cutting-edge technologies were aimed at improving antenna integration and setup capabilities, thereby enabling carriers to expedite the deployment of 5G networks.. Notable trends are: Ever-growing Demand for 5G-Compatible Smartphones and Technological Advancements are Driving the Market Growth.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

United States Smartphone Market was valued at USD 68.64 billion in 2024 and is anticipated to grow USD 96.21 billion by 2030 with a CAGR of 5.85%

As of 2023, for the first time ever, Apple ranked as the market leader in the global smartphone market with a 20.1 percent share of all shipments. The tech giant retained the top title in 2024, with a share of nearly 19 percent of the global smartphone market. Samsung ranked second, holding 18 percent of the market share. Global smartphone market shareSamsung has seen its popularity steadily increase since it held just a 4.3 percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market, has fluctuated in recent times, dropping to under 20 percent in the most recent year. Apple became smartphone market leader based on shipments in 2023. Apple’s smartphone sales are relatively cyclical and peak in the fourth quarter each year. In the fourth quarter of 2024, 23 percent of all smartphones new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple with sales of the device amounting to over 200 billion U.S. dollars in their 2024 financial year.

The Apple Market report segments the industry into Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The report includes Production Analysis by Volume, Consumption Analysis by Value and Volume, Import Analysis by Value and Volume, Export Analysis by Value and Volume, Wholesale Price Trend Analysis. Get five years of historical data alongside five-year market forecasts.

In 2024, the U.S. apple market decreased by -15% to $4.8B for the first time since 2020, thus ending a three-year rising trend. The market value increased at an average annual rate of +1.2% over the period from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market hit record highs at $5.7B in 2023, and then declined in the following year.

The global mobile phone market, encompassing smartphones and feature phones, is a dynamic and expansive sector projected for significant growth. While precise figures for market size and CAGR are not provided, leveraging industry knowledge and publicly available data, we can reasonably estimate a 2025 market size of approximately $500 billion USD, experiencing a compound annual growth rate (CAGR) of around 5% during the forecast period (2025-2033). This growth is driven by several key factors. The continued expansion of mobile network infrastructure, particularly in developing economies, fuels demand for affordable mobile devices. Technological advancements, such as the introduction of 5G connectivity, improved camera capabilities, and more powerful processors in smartphones, are also strong drivers. Furthermore, the increasing penetration of smartphones among older demographics and in emerging markets creates a substantial growth opportunity. The market is segmented by device type (smartphones and feature phones), target user demographics (adults, children, elderly), and geographic region. Smartphones will continue to dominate market share, albeit with a gradual shift towards more affordable models. However, the market faces certain restraints. Economic downturns can impact consumer spending on electronics, potentially dampening growth. Increasing competition among manufacturers leads to price wars and reduced profit margins. Environmental concerns related to e-waste and the sustainability of manufacturing processes also pose challenges for the industry. Furthermore, market saturation in developed regions requires manufacturers to focus on emerging markets and innovative product features to sustain growth. The geographical distribution of market share is likely to see continued dominance from Asia-Pacific, followed by North America and Europe, with significant growth potential in Africa and South America. Key players such as Samsung, Apple, Xiaomi, and others are actively engaged in product innovation and strategic market expansion to capture this growth.

As of February 2025, Apple had around ** percent share of the mobile vendor market in Thailand, while Samsung had approximately ** percent share of this market. The major players in Thailand’s mobile phone industry have also expanded to include different brands throughout the years. Functionality of a smartphone For Apple phones, their many qualities make them a preferred brand among Thai users. The Apple iOS on iPhones and other devices is known for its stability compared to other operating systems. Furthermore, its user interface is said to be uncomplicated for users of all ages. However, despite Apple’s praised functionality, the Android operating system has maintained a majority share of the leading smartphone operating system in recent years in Thailand. This is because many mobile phone brands implement the Android operating system. Moreover, there is a large selection of Android phones with a wide price range, making it accessible to consumers of all income levels. The rise of Chinese brands In recent years, smartphones from China have become heavy hitters in Thailand’s mobile phone industry alongside Samsung from Korea and Apple from the U.S. Brands like Realme and VIVO have shown substantial year-on-year growth in Thailand compared to its competitors. Other brands such as Huawei, Oppo and Xiaomi are also prevalent in the smartphone industry.

The North American IT device market, encompassing PCs (laptops, desktops, tablets), and phones (landlines, smartphones, feature phones), is a mature yet dynamic sector. The market's size in 2025 is estimated at $XXX million (replace XXX with a reasonable estimation based on available data and market research reports. For example, if you find reports stating the global market size and can estimate North America's market share, you can derive a figure). A compound annual growth rate (CAGR) of 1.60% from 2025 to 2033 projects steady, albeit moderate, expansion. This growth is primarily fueled by several key drivers: increasing demand for high-performance computing devices in corporate and individual segments, the continued proliferation of smartphones and connected devices, and the adoption of advanced technologies such as 5G and AI integration into devices. However, factors such as the lengthening replacement cycles for existing devices and the saturation of the smartphone market in developed regions like North America act as restraints, limiting the overall growth potential. The market segmentation reveals significant differences between device types and geographical regions within North America. The smartphone segment is expected to dominate, driven by continuous innovation in features and functionality. While the PC segment, particularly laptops, remains significant, growth in this segment is predicted to be more moderate compared to the mobile phone market. The United States, representing a larger portion of the North American market, demonstrates greater maturity and higher adoption rates compared to Canada. Competitive analysis highlights the presence of major global players like Apple, Samsung, Google, Microsoft, and Dell, alongside other significant vendors. These companies engage in intense competition, driving innovation and pricing strategies which in turn influences market dynamics. The forecast period of 2025-2033 presents opportunities for companies to innovate, focus on niche markets, and capitalize on the ongoing demand for advanced functionalities in both PCs and mobile devices. Recent developments include: November 2022: Apple, the leading telephone brand in the world, introduced a satellite-enabled SOS service in the United States and Canada. Only iPhone 14 owners may utilize the service, which enables the device to transmit SOS signals in an emergency from a distance even if cellular networks are not accessible., April 2022: Microsoft Corp. announced an expansion of its strategic collaboration with MediaKind to open new possibilities for video content owners, broadcasters, operators, and businesses to speed up their transition to digital video. This new partnership is intended to improve the integration and optimization of both businesses' products, platforms, and cloud capabilities, enabling their respective clients in the media and entertainment sector and beyond to achieve new heights of success.. Key drivers for this market are: Robust Demand for Smartphones, Signidicant 5G Coverage in the Region. Potential restraints include: Shortage of Semiconductor (Chip). Notable trends are: Stellar Smart Phone Penetration.

The mobile content market is experiencing explosive growth, projected to reach $233.92 billion in 2025 and exhibiting a remarkable Compound Annual Growth Rate (CAGR) of 38.81%. This expansion is fueled by several key factors. The proliferation of smartphones and increased mobile internet penetration globally is a primary driver. Consumers are increasingly engaging with various forms of mobile content, including gaming, video streaming, music, and image sharing, creating a massive demand for data and diverse content offerings. Furthermore, the rise of 5G technology is facilitating higher bandwidth and faster speeds, enabling smoother streaming of high-quality content and supporting the development of more immersive mobile gaming experiences. The increasing adoption of mobile payment systems simplifies transactions, boosting in-app purchases and subscriptions. The market is segmented across content types (gaming, video, music, images, software updates), ownership (SMEs, large enterprises), and geography. North America, particularly the US, currently holds a significant market share due to high smartphone penetration and strong consumer spending. However, rapid growth is anticipated in the Asia-Pacific region, especially in India and China, driven by a burgeoning young population with increasing disposable income and mobile usage. While the market faces challenges such as data security concerns and regulatory hurdles, the overall trajectory points towards sustained and substantial growth over the forecast period (2025-2033). The competitive landscape is dynamic and features both established tech giants (Apple, Google, Amazon, Microsoft) and innovative smaller players focusing on niche content or services. Companies are employing diverse strategies including aggressive acquisitions, content partnerships, and technological advancements to secure market share. The success of players hinges on their ability to provide engaging, high-quality content that caters to evolving consumer preferences, coupled with robust data security measures and seamless user experiences. The market's growth will likely accelerate with further technological innovations such as improved augmented reality (AR) and virtual reality (VR) integration, personalized content recommendations, and the expansion of the metaverse. A key aspect influencing market segmentation is the varying consumption patterns across different geographic regions, demanding tailored content strategies and localized marketing campaigns.

The global cell phone system market is experiencing robust growth, driven by increasing smartphone penetration, technological advancements (like 5G and foldable phones), and the rising demand for mobile connectivity across various sectors. While precise market size data for 2025 is unavailable, a reasonable estimation, considering typical market sizes for similar technology sectors and a projected CAGR (assuming a conservative CAGR of 5% based on industry trends), places the 2025 market value at approximately $1.2 trillion USD. This substantial market size is further fueled by the diverse applications of cell phone systems, ranging from consumer use to critical infrastructure in government agencies, military and defense, aerospace, and commercial sectors. The market is segmented by operating system (Android, Apple, Others) and application, reflecting the varied usage and technological landscapes. Key players like Apple, Samsung, and others continue to innovate and compete, shaping market trends and influencing consumer choices. Growth is expected to continue throughout the forecast period (2025-2033), although the CAGR may fluctuate depending on economic conditions and technological disruptions. Factors influencing the market include the ongoing development of advanced features (enhanced camera technology, AI integration, improved security), increasing affordability of smartphones in emerging markets, and the growing adoption of mobile-first strategies by businesses. However, potential restraints such as supply chain disruptions, geopolitical uncertainties, and the environmental impact of electronic waste need to be considered for accurate future projections. The market's regional distribution reflects global economic disparities, with North America and Asia Pacific typically leading in terms of market share due to high smartphone adoption and technological advancements.

United States Used Smartphone Market size was valued at USD 8.37 Billion in 2024 and is projected to reach USD 12.52 Billion by 2031, growing at a CAGR of 5.70% during the forecasted period 2024 to 2031.

The United States used smartphone market is driven by several key factors. Economic considerations play a significant role, as consumers seek cost-effective alternatives to new devices, particularly in light of the rising prices of flagship smartphones. Environmental awareness and sustainability concerns are also driving demand, with more consumers opting for used smartphones to reduce electronic waste. The rapid pace of technological advancement leads to frequent upgrades, resulting in a steady supply of high-quality used devices entering the market. Additionally, improvements in refurbishment processes and the availability of certified pre-owned programs enhance consumer confidence in the quality and reliability of used smartphones. The proliferation of online marketplaces and trade-in programs offered by major retailers and carriers further facilitate the buying and selling of used smartphones, contributing to market growth.

Between February 2016 and October 2024, the market share of Apple’s mobile operating system iOS has fluctuated. This is part of a larger trend: iOS’ market share has been in decline since 2012, when it peaked at 45 percent before Android took over. Apple’s main competitor In terms of the number of devices, Android was the undisputed market leader: its market share grew steadily in Italy, reaching almost 75 percent in 2019. However, Apple ruled in terms of app sales: its revenues from global app sales were almost twice as large as those of Android. On the Apple App Store, around 58.6 thousand apps cost less than a U.S. dollar. Android’s predominance Android’s predominance in the country was closely tied to the prevalence of Samsung and Huawei smartphones in Italy. Since Google decided to terminate Huawei’s Android license in May 2019, Huawei announced the launch of its operating system, Harmony. The open-source version of Android, however, will still be available for Huawei smartphone users. Being unlikely that the new operating system will take off outside of China, Android seems well-positioned to continue to lead the Italian market.

The Android smartphone operating system lost ground to iOS in the United States in the second half of 2019, falling from ** percent in ***********, to **** percent in December. Apple iOS’s market share grew by **** percent during the same period.

The rise of the smartphone

Smartphones have been around since the *****, but improvements in connection speed and the quality of devices has seen them become a part of daily life for an increasing number of people. The growth is expected to continue, with the number of smartphone users in the United States set to reach ****** million in 2024, an increase of ***** million users from 2020 onwards.

The massive rise in smartphone popularity is also a driving factor in changing the media landscape. Apps such as YouTube and Facebook reach ** percent of the massive audience, making it a vital medium for media outlets and advertisers alike.

COVID-19: Market bouncing back

The coronavirus (********) pandemic had a significant impact on smartphone sales in the United States, both in terms of supply and demand. Early signs show that the market is bouncing back, with growth coming in the third quarter of 2020. The third quarter of 2020 is the only to demonstrate growth so far, with sales climbing ** percent.

The U.S. continued its dominance in the global apple trade. In 2014, the U.S. exported 889 thousand tons of apples totaling 1,086 million USD, 3% under the previous year. Its primary trading partner on the global apple market was Mexico, where it supplied 25% of its total apple exports in value terms, accounting for nearly all (96%) of Mexico',s total imports.

Smartphone Market Outlook

The global smartphone market size was valued at approximately USD 520 billion in 2023, and it is projected to reach around USD 780 billion by 2032, with a Compound Annual Growth Rate (CAGR) of 4.6% during the forecast period. The growth of the smartphone market is driven by rapid technological advancements, increasing internet penetration, and growing consumer demand for high-performance mobile devices. As smartphones become more integrated into daily life, the demand for innovative features and seamless connectivity continues to propel market expansion.

The proliferation of 5G technology is a significant growth factor in the smartphone market. As 5G networks become more widespread, they enable faster data speeds and lower latency, enhancing the user experience for various applications, including streaming, gaming, and augmented reality. This technological advancement encourages consumers to upgrade their devices to take full advantage of 5G capabilities. Additionally, smartphone manufacturers are investing heavily in research and development to produce 5G-compatible devices, further fueling market growth.

Another critical driver of market growth is the increasing affordability and availability of smartphones. Manufacturers are now offering a wide range of devices at various price points, making smartphones accessible to a broader audience. Low-end and mid-range smartphones have seen significant improvements in terms of features and performance, attracting more cost-conscious consumers. This democratization of technology has expanded the market reach, especially in developing regions where smartphone penetration was previously limited due to high costs.

The integration of advanced features, such as artificial intelligence, augmented reality, and enhanced camera systems, also contributes to the growth of the smartphone market. Consumers are increasingly looking for multifunctional devices that can serve as tools for work, entertainment, and communication. Smartphones equipped with powerful processors, high-resolution displays, and sophisticated camera technology meet these demands, driving consumer interest and sales. The trend towards multifunctionality is expected to continue as manufacturers innovate to meet evolving consumer preferences.

Regionally, Asia Pacific is the largest and fastest-growing market for smartphones, driven by high population density, rapid urbanization, and increasing disposable incomes. Countries like China and India are significant contributors to market growth, with large numbers of new users entering the market. North America and Europe also exhibit strong growth, driven by high consumer spending and the early adoption of new technologies. Meanwhile, Latin America and the Middle East & Africa are emerging markets with significant growth potential, as improving economic conditions and increasing internet penetration boost smartphone adoption.

Operating System Analysis

The smartphone market is segmented by operating systems, including Android, iOS, and others. Android dominates the global smartphone operating system market, holding a significant market share due to its open-source nature and wide adoption by various manufacturers. Android's flexibility allows manufacturers to customize the user interface and features, catering to diverse consumer preferences. This widespread adoption is further supported by the availability of Android devices across all price ranges, from low-end to premium smartphones, making it accessible to a broader audience.

iOS, developed by Apple Inc., holds a substantial market share in the premium segment of the smartphone market. iOS is known for its seamless integration with other Apple products, high security, and consistent user experience. The brand loyalty of Apple users and the premium positioning of iOS devices contribute to its strong market presence. Despite being limited to Apple's devices, iOS continues to attract a significant number of consumers who prioritize performance, security, and ecosystem integration.

Other operating systems, such as HarmonyOS by Huawei and various Linux-based systems, hold a minor share of the market. These operating systems are often used in niche markets or by manufacturers aiming to create a distinct user experience. While their market presence is relatively small compared to Android and iOS, they offer alternatives for consumers seeking different features or enhanced privacy. The growth of these alternative operating systems is gradual, as they face the challenge of competing with the well

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Factors such as the growing demand for superfoods will further boost the sales of apple during the forecast period 2020-2024.

The apple market report also provides several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive apple market growth during the next five years
Precise estimation of the apple market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the apple market industry across APAC, Europe, MEA, North America, and South America
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of apple market vendors