Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than **** of the market in 2024. Apple's share of the U.S. market has remained stable since 2018, when it accounted for around ** percent. This is reflected in all markets, with Apple's global share remaining stable year-on-year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around ** percent of the market as of **********. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for **** of the **** most-sold handsets in the United Kingdom as of ************, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. In Africa, iOS accounted for around ** percent of the mobile OS market in *************, while Android dominated with an ** percent share.

Manufacturers’ market share of smartphone sales in the United States is led by Apple and Samsung, with a market share of ** percent and ** percent, respectively, as of the second quarter of 2024. Next to Apple and Samsung are Lenovo and HMD, with respective market shares of ** and one percent.  Global smartphone market While Apple continues to lead the U.S. smartphone market, it has traditionally lagged behind on the global scale. Samsung has been the leading smartphone vendor worldwide since 2012. However, Samsung’s lead in terms of market share has started to dwindle in recent years, meaning that Apple and other Chinese competitors, such as Xiaomi, vivo, and Huawei, have seen a boost in the smartphone industry. Apple’s traction on the global scale in 2020 comes from its move towards 5G-enabled smartphones, which have doubled sales one year, from 2020 to 2021, alone. Apple is currently the leading vendor in terms of global 5G smartphone shipments. The introduction of 5G throughout the world brings with it the possibility to upheave the smartphone market as we know it. Are U.S. consumers satisfied with Apple and Samsung phones? Apple and Samsung not only lead the smartphone market in the United States in terms of usage, but also in terms of customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are nearly all Samsung Galaxy and Apple iPhone models. Furthermore, it appears that U.S. smartphone users are unlikely to change their primarily used smartphone brand anytime soon.

Apple claimed a **** percent share of the market in the second quarter of 2024, an increase from the previous quarter. Apple's long time competitor, Samsung, ranked first with a market share of **** percent. Apple and Samsung continue to dominate the smartphone market Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs and restrictions imposed by the U.S, Chinese manufacturer Huawei has recently dropped off of the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground. Coronavirus (COVD-19) pandemic impact on iPhone sales While the long-term impact of the coronavirus (COVID-19) pandemic on sale is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone. A less strong performance in the first quarter of 2024, lead by the iPhone 16, gave Apple the ****** spot in terms of quarterly global unit shipments after Samsung, although strong sales in the fourth quarter of every year is a common occurrence with Apple products.

As of July 2024, Apple’s iPhone 15 was the most popular smartphone model sold in the United States, accounting for over **** percent of total smartphone sales. The iPhone was the most popular smartphone in the United States at that time, occupying four spots in the top five. Apple and Samsung: two leading competitors Apple and Samsung are the leading smartphone vendors in the United States with a combined market share of almost ** percent in the second quarter of 2023. The two smartphone vendors dominate the U.S. smartphone market not only in terms of sales, but also when it comes to customer satisfaction: Samsung’s Galaxy line and the Apple iPhones are the highest ranked smartphone models on the American customer satisfaction index. In line with their successes in the United States, Apple and Samsung also lead the global smartphone market, albeit to a lesser degree – the two brands have a combined market share of close to ** percent. Smartphone penetration the highest in the United States Smartphone sales value in the United States more than doubled in the last decade, making the U.S. one of the major smartphone markets globally. In 2024, over *** million smartphones were forecast to be sold, with the number of U.S. smartphone users forecast expected to grow in the coming years.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

The size of the US Smartphone Market was valued at USD 343.4 Million in 2024 and is projected to reach USD 381.12 Million by 2033, with an expected CAGR of 1.50% during the forecast period. The U.S. smartphone market is the largest and most competitive globally and characterized by very high demand for high mobile devices, cutting-edge technology, and rapid product cycles. The market has leaders such as Apple, Samsung, Google, and a host of emerging brands offering a range of different devices with various price points to appeal to both premium and budget-conscious consumers. Key drivers of growth in the smartphone market include technological improvements in smartphone processors, camera systems, 5G connectivity, and battery life. The trend of remote working, online learning, and increased digital entertainment among users during the COVID-19 pandemic has significantly contributed to an increase in the adoption of smartphones, especially from those who seek devices that support multitasking, streaming, and productivity. In addition, the increasing popularity of mobile gaming, augmented reality (AR), and mobile payments is driving demand for smartphones with specialized features. The rollout of 5G networks has also become a major catalyst, with consumers upgrading to 5G-capable smartphones to experience faster data speeds and improved connectivity. Recent developments include: September 2022: In September 2022, Apple introduced the iPhone 14 and iPhone 14 Plus, available in two sizes: 6.1 and 6.7 inches. These models boast a sleek design, notable camera improvements, and innovative safety features. Equipped with a robust camera system, including main and front True Depth cameras, as well as an Ultra-Wide camera for capturing unique perspectives, the iPhone 14 series delivers exceptional image and video quality. Additionally, the inclusion of the Photonic engine and an upgraded picture pipeline further enhances the overall photography experience., October 2022: In October 2022, Huawei unveiled the release of its newest antenna solutions designed for the next stage of 5G antenna development, which encompassed the Maxwell platform and the X2 antenna series. These cutting-edge technologies were aimed at improving antenna integration and setup capabilities, thereby enabling carriers to expedite the deployment of 5G networks.. Notable trends are: Ever-growing Demand for 5G-Compatible Smartphones and Technological Advancements are Driving the Market Growth.

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This statistic denotes the apple market share of the leading region in the global market. Europe was the leading region in the apple market and accounted for 26% of the global revenue in 2020-2024.

The apple market report also provides several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive apple market growth during the next five years
Precise estimation of the apple market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the apple market industry across APAC, Europe, MEA, North America, and South America
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of apple market vendors

United States Smartphone Market was valued at USD 68.64 billion in 2024 and is anticipated to grow USD 96.21 billion by 2030 with a CAGR of 5.85%

As of 2023, for the first time ever, Apple ranked as the market leader in the global smartphone market with a **** percent share of all shipments. The tech giant retained the top title in 2024, with a share of nearly ** percent of the global smartphone market. Samsung ranked second, holding ** percent of the market share. Global smartphone market shareSamsung has seen its popularity steadily increase since it held just a *** percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market, has fluctuated in recent times, dropping to under ** percent in the most recent year. Apple became smartphone market leader based on shipments in 2023. Apple’s smartphone sales are relatively cyclical and peak in the fourth quarter each year. In the fourth quarter of 2024, ** percent of all smartphones new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple with sales of the device amounting to over *** billion U.S. dollars in their 2024 financial year.

The Apple Market Report is Segmented by Geography (North America, Europe, Asia-Pacific, South America, Middle East, and Africa). The Study Includes Production Analysis (Volume), Consumption Analysis (Value and Volume), Export Analysis (Value and Volume), Import Analysis (Value and Volume), and Price Trend Analysis. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).

The Americas are Apple’s largest regional market, bringing in net sales of ***** billion U.S. dollars in the first quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still counts for around ** percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which is Apple’s own chain of retail stores that showcase and sell Apple’s various products including the iPhone, iPad, Apple Watch, among others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: The share of iPhone sales consistently amount to more than ** percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the **** generation, the new iPhone ** Pro and ** Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

In 2024, the U.S. apple market decreased by -15% to $4.8B for the first time since 2020, thus ending a three-year rising trend. The market value increased at an average annual rate of +1.2% from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Apple consumption peaked at $5.7B in 2023, and then reduced in the following year.

The North American IT device market, encompassing PCs (laptops, desktops, tablets), and phones (landlines, smartphones, feature phones), is a mature yet dynamic sector. The market's size in 2025 is estimated at $XXX million (replace XXX with a reasonable estimation based on available data and market research reports. For example, if you find reports stating the global market size and can estimate North America's market share, you can derive a figure). A compound annual growth rate (CAGR) of 1.60% from 2025 to 2033 projects steady, albeit moderate, expansion. This growth is primarily fueled by several key drivers: increasing demand for high-performance computing devices in corporate and individual segments, the continued proliferation of smartphones and connected devices, and the adoption of advanced technologies such as 5G and AI integration into devices. However, factors such as the lengthening replacement cycles for existing devices and the saturation of the smartphone market in developed regions like North America act as restraints, limiting the overall growth potential. The market segmentation reveals significant differences between device types and geographical regions within North America. The smartphone segment is expected to dominate, driven by continuous innovation in features and functionality. While the PC segment, particularly laptops, remains significant, growth in this segment is predicted to be more moderate compared to the mobile phone market. The United States, representing a larger portion of the North American market, demonstrates greater maturity and higher adoption rates compared to Canada. Competitive analysis highlights the presence of major global players like Apple, Samsung, Google, Microsoft, and Dell, alongside other significant vendors. These companies engage in intense competition, driving innovation and pricing strategies which in turn influences market dynamics. The forecast period of 2025-2033 presents opportunities for companies to innovate, focus on niche markets, and capitalize on the ongoing demand for advanced functionalities in both PCs and mobile devices. Recent developments include: November 2022: Apple, the leading telephone brand in the world, introduced a satellite-enabled SOS service in the United States and Canada. Only iPhone 14 owners may utilize the service, which enables the device to transmit SOS signals in an emergency from a distance even if cellular networks are not accessible., April 2022: Microsoft Corp. announced an expansion of its strategic collaboration with MediaKind to open new possibilities for video content owners, broadcasters, operators, and businesses to speed up their transition to digital video. This new partnership is intended to improve the integration and optimization of both businesses' products, platforms, and cloud capabilities, enabling their respective clients in the media and entertainment sector and beyond to achieve new heights of success.. Key drivers for this market are: Robust Demand for Smartphones, Signidicant 5G Coverage in the Region. Potential restraints include: Shortage of Semiconductor (Chip). Notable trends are: Stellar Smart Phone Penetration.

The global mobile phone market, encompassing smartphones and feature phones, is a dynamic and expansive sector projected for significant growth. While precise figures for market size and CAGR are not provided, leveraging industry knowledge and publicly available data, we can reasonably estimate a 2025 market size of approximately $500 billion USD, experiencing a compound annual growth rate (CAGR) of around 5% during the forecast period (2025-2033). This growth is driven by several key factors. The continued expansion of mobile network infrastructure, particularly in developing economies, fuels demand for affordable mobile devices. Technological advancements, such as the introduction of 5G connectivity, improved camera capabilities, and more powerful processors in smartphones, are also strong drivers. Furthermore, the increasing penetration of smartphones among older demographics and in emerging markets creates a substantial growth opportunity. The market is segmented by device type (smartphones and feature phones), target user demographics (adults, children, elderly), and geographic region. Smartphones will continue to dominate market share, albeit with a gradual shift towards more affordable models. However, the market faces certain restraints. Economic downturns can impact consumer spending on electronics, potentially dampening growth. Increasing competition among manufacturers leads to price wars and reduced profit margins. Environmental concerns related to e-waste and the sustainability of manufacturing processes also pose challenges for the industry. Furthermore, market saturation in developed regions requires manufacturers to focus on emerging markets and innovative product features to sustain growth. The geographical distribution of market share is likely to see continued dominance from Asia-Pacific, followed by North America and Europe, with significant growth potential in Africa and South America. Key players such as Samsung, Apple, Xiaomi, and others are actively engaged in product innovation and strategic market expansion to capture this growth.

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According to apple market statistics, Europe was identified as the largest consumer of apple. The apple market research report considers consumption patterns of several regions including APAC, Europe, MEA, North America, and South America to present a clear picture of the demand of the product globally during the forecast period 2020-2024.

The apple market report also provides several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive apple market growth during the next five years
Precise estimation of the apple market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the apple market industry across APAC, Europe, MEA, North America, and South America
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of apple market vendors

Introduction

Apple TV Statistics: Apple TV+ is a streaming service from Apple that subscribers in the US and other countries can access. It started on November 1, 2019. The platform primarily offers movies and TV shows created by Apple, known as Apple Originals. Apple introduced the service during a big event in March 2019. At that event, stars like Jennifer Aniston, Oprah Winfrey, and Steven Spielberg joined Apple onstage to talk about their shows.

You can watch Apple TV+ on Apple’s website or by using the Apple TV app. This app is now available on most Apple products, and it also works on some smart TVs, gaming systems, and streaming devices from other brands. Apple TV+ now has over 45 million paying subscribers. We will look closer at Apple TV Statistics in this article.

The global 4G and 5G smartphone market is experiencing robust growth, driven by increasing smartphone adoption, particularly in emerging economies, and the ongoing rollout of 5G networks globally. The market's expansion is fueled by several key factors: the affordability of 4G devices, continuous technological advancements leading to improved performance and features in both 4G and 5G models, and the increasing demand for high-speed data connectivity for applications like streaming, gaming, and augmented reality. While 4G still holds a significant market share, the rapid adoption of 5G is expected to reshape the market landscape in the coming years. The shift towards 5G is primarily driven by the need for faster download and upload speeds, lower latency, and enhanced network capacity, which are crucial for supporting data-intensive applications and the burgeoning Internet of Things (IoT). This transition, however, faces challenges such as the higher cost of 5G devices and the uneven rollout of 5G infrastructure across regions. The market is segmented by operating system (Android and iOS dominating), application (online and offline sales channels), and geographic region, with North America and Asia-Pacific currently holding the largest market shares. Competition among major players like Apple, Samsung, Huawei, Xiaomi, and others is intense, driving innovation and price reductions, ultimately benefiting consumers. The forecast period of 2025-2033 indicates a substantial increase in market value, with 5G expected to become the dominant technology within this timeframe. The competitive landscape is marked by strategic partnerships, mergers and acquisitions, and continuous product development to enhance user experience and cater to diverse market segments. Regional disparities in 5G infrastructure development and affordability impact the market penetration rate. While North America and parts of Europe lead in 5G adoption, Asia-Pacific is showing significant growth potential due to its large population base and rapid economic development. Factors such as increasing disposable incomes, improved digital literacy, and government initiatives supporting technological advancements are further accelerating market growth. However, factors like economic downturns, supply chain disruptions, and evolving consumer preferences present potential restraints to the market's continuous expansion. The market's future trajectory hinges on the speed of 5G network deployment, the affordability of 5G devices, and the continued development of compelling applications that leverage 5G capabilities.

The mobile content market is experiencing explosive growth, projected to reach $233.92 billion in 2025 and exhibiting a remarkable Compound Annual Growth Rate (CAGR) of 38.81%. This expansion is fueled by several key factors. The proliferation of smartphones and increased mobile internet penetration globally is a primary driver. Consumers are increasingly engaging with various forms of mobile content, including gaming, video streaming, music, and image sharing, creating a massive demand for data and diverse content offerings. Furthermore, the rise of 5G technology is facilitating higher bandwidth and faster speeds, enabling smoother streaming of high-quality content and supporting the development of more immersive mobile gaming experiences. The increasing adoption of mobile payment systems simplifies transactions, boosting in-app purchases and subscriptions. The market is segmented across content types (gaming, video, music, images, software updates), ownership (SMEs, large enterprises), and geography. North America, particularly the US, currently holds a significant market share due to high smartphone penetration and strong consumer spending. However, rapid growth is anticipated in the Asia-Pacific region, especially in India and China, driven by a burgeoning young population with increasing disposable income and mobile usage. While the market faces challenges such as data security concerns and regulatory hurdles, the overall trajectory points towards sustained and substantial growth over the forecast period (2025-2033). The competitive landscape is dynamic and features both established tech giants (Apple, Google, Amazon, Microsoft) and innovative smaller players focusing on niche content or services. Companies are employing diverse strategies including aggressive acquisitions, content partnerships, and technological advancements to secure market share. The success of players hinges on their ability to provide engaging, high-quality content that caters to evolving consumer preferences, coupled with robust data security measures and seamless user experiences. The market's growth will likely accelerate with further technological innovations such as improved augmented reality (AR) and virtual reality (VR) integration, personalized content recommendations, and the expansion of the metaverse. A key aspect influencing market segmentation is the varying consumption patterns across different geographic regions, demanding tailored content strategies and localized marketing campaigns.

The IT Device Market, encompassing PCs (laptops, desktops, tablets) and phones (landlines, smartphones, feature phones), is projected to experience steady growth, with a Compound Annual Growth Rate (CAGR) of 2.40% from 2025 to 2033. This growth is driven by several key factors. Firstly, the ongoing digital transformation across various sectors, from personal use to enterprise applications, fuels the demand for sophisticated and increasingly powerful devices. Secondly, technological advancements, such as the rise of 5G connectivity, improved processing power, and innovative designs in both PCs and phones, contribute to sustained market expansion. Furthermore, the increasing affordability of devices, particularly smartphones in developing economies, is a significant driver of market growth. However, the market faces certain restraints. Supply chain disruptions, component shortages, and economic fluctuations can impact production and sales. The saturation of certain markets, particularly in developed regions with high smartphone penetration, also presents a challenge. Segmentation reveals a dynamic landscape, with smartphones expected to dominate the phone segment, while laptops are likely to retain a significant share in the PC segment. Competition amongst established players like Apple, Samsung, Lenovo, and Xiaomi, as well as emerging brands, is intense, creating a diverse and innovative market. Regional variations exist, with North America and Asia Pacific expected to maintain robust growth, driven by high consumer demand and technological adoption. The forecast period (2025-2033) will likely see a shift in consumer preferences towards more advanced devices. Increased demand for foldable smartphones, ultra-portable laptops, and devices with enhanced AI capabilities is anticipated. The market will also experience a growing focus on sustainability, with manufacturers emphasizing eco-friendly materials and energy-efficient designs. Geographic expansion into emerging markets will remain crucial for sustained growth. Companies are focusing on customized offerings for different regions, addressing specific consumer needs and preferences. Overall, while challenges exist, the IT Device Market's long-term growth trajectory appears robust, driven by technological innovation, economic growth in key regions, and the ongoing digital transformation of society. Effective strategies for navigating supply chain complexities and addressing market saturation in certain areas will be critical for industry players. This comprehensive report provides a detailed analysis of the global IT device market, encompassing the historical period (2019-2024), base year (2025), and forecast period (2025-2033). It offers in-depth insights into market size, growth drivers, challenges, and emerging trends across various segments, including PCs (laptops, desktops, tablets) and phones (smartphones, feature phones, landline phones). The report also covers key players like Apple, Samsung, Lenovo, and others, examining their market share, strategies, and recent product launches. This report is essential for businesses, investors, and researchers seeking a thorough understanding of the dynamic IT device landscape. Recent developments include: September 2022: Apple, the leading telephone brand in the world, launched iPhone 14 and iPhone 14 Plus. Both devices include a potent new main camera with a significant improvement in low-light performance, improved connection with 5G and eSIM, and the phenomenal A15 Bionic performance, which contributes to even longer battery life. This, combined with iOS 16's close integration, makes iPhone more efficient than ever., September 2022: Lenovo released the ThinkPad X1 Fold and other goods at IFA 2022. With the new 16-inch ThinkPad X1 Fold, the second-generation follow-up to the original ThinkPad X1 Fold, Lenovo has added a new folding device to its ThinkPad family. The new ThinkPad Fold has a larger screen, Windows 11, mobile CPUs from Intel's 12th generation, and other improvements.. Key drivers for this market are: Rising Demand for 5G Enabled Mobile Devices, Growing Mobile Broadband Penetration; Technology Advancement in the APAC Region. Potential restraints include: Contracting Demand for Desktop Computers. Notable trends are: Robust Contribution from Mobile Segment.

The North America Apple Seed Oil Market would witness market growth of 4.5% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 29,678.22 tonnes, showcasing a growth of 4.2% (2019-2022). Apple seed oil's ability to nourish and hydrate the skin