First introduced in 2015, the unit sales of Apple Watches have grown until 2022 and then decreased in 2023. At the end of the given period, Apple sold over ** million smartwatches, down from almost ** million Apple Watch unit sales recorded in 2022.

Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

Apple’s iPhone sales accounted for around *****percent of the company’s overall revenue in the fourth quarter of fiscal year 2025, the largest share of all Apple products. Over the years, services as well as wearables, home, and accessories have made a growing contribution to Apple’s net sales. Apple’s revenue growth amid the pandemic In the first quarter of financial year 2025, Apple’s global revenue reached around *** billion U.S. dollars. The Americas are Apple’s largest regional market and contributed to around ** percent of the firm’s sales in that quarter. Who are Apple’s competitors? Having a broad family of products, Apple competes with different companies in different markets. Samsung is Apple’s largest adversary in the global smartphone market, where the company had a share of almost ** percent in the second quarter of 2024. Similarly, Apple has a solid position in the PC market without a leading advantage. The situation is reversed in the tablet market and the smartwatch market, where Apple has remained the leader since the early days, staying ahead of Samsung, Huawei, Amazon, etc.

Context

Apple's transformation from "Apple Computer, Inc." to the world's first trillion-dollar company was driven by a masterful expansion of its product portfolio. While the iPhone was the star, its success was bolstered and complemented by the steady performance of the Mac, the creation of the tablet market with the iPad, and the explosive growth of the Wearables category with the Apple Watch and AirPods.

This synthetic dataset was created to provide a single, unified view of this incredible journey. It allows analysts, students, and enthusiasts to explore the entire Apple hardware ecosystem side-by-side on an annual basis. Since Apple stopped reporting official unit sales in 2018, this dataset uses a combination of historical reported data and realistic, revenue-based estimations to provide a continuous timeline from 2007 to a projection for 2025.

Content

The dataset consists of a single CSV file, apple_full_product_portfolio_2007_2025.csv. The columns are structured to provide a complete overview of Apple's performance:

Identifier Columns:

Year: The calendar year.

Average_Stock_Price_USD_Annual: The approximate average AAPL stock price for the year, adjusted for splits.

Model Release Columns:

iPhone_Model_Released: The flagship iPhone model(s) launched that year.

MacBook_Model_Released: The year's most significant MacBook releases (e.g., MacBook Air, Pro, key chip updates like M1).

iPad_Model_Released: The year's most significant iPad releases (e.g., iPad, Pro, Air, Mini).

Watch_Model_Released: The year's most significant Apple Watch releases (e.g., Series number, SE, Ultra).

Product Performance Metrics (pattern repeats for each product):

[Product]_Units_Sold_Millions: Estimated units sold for the product line.

[Product]_ASP_USD: Estimated Average Selling Price for the product line.

[Product]_Revenue_Billions: Estimated revenue in billions for the product line. (Products include: iPhone, MacBook, iPad, Watch, AirPods)

Consolidated Financials:

Services_Revenue_Billions: Revenue from services like the App Store, iCloud, Apple Music, etc.

Other_Products_Revenue_Billions: Revenue from all other minor products.

Total_Revenue_Billions: The comprehensive total annual revenue for Apple Inc.

Methodology

This dataset is a carefully constructed synthetic chronicle.

Data before 2018 is based on Apple's official (but now discontinued) unit sale reports and financial statements.

Data from 2018 onwards is estimated based on Apple's public quarterly financial reports, using reported category revenues to inform unit sales and ASP calculations.

Projections for 2024-2025 are conservative forecasts based on recent market trends.

Inspiration (Potential Project Ideas) This rich, multi-product dataset opens the door for deep strategic analysis:

The Rise of an Ecosystem: Create a stacked area chart of all revenue columns to visualize how Apple's revenue mix has evolved from being iPhone-centric to a balanced portfolio with massive growth in Wearables and Services.

Impact of Generational Leaps: Did the introduction of the M1 chip for MacBooks in 2020 have a more significant impact on sales and ASP than the Touch Bar in 2016? Pinpoint key model releases and measure their financial impact.

Cannibalization or Halo Effect?: Explore the relationship between product lines. Did the explosive growth of the iPad in its early years affect MacBook sales? Does a strong iPhone year correlate with a strong Apple Watch year?

Predictive Modeling: With over 18 years of comprehensive data, can you build a model that uses the performance of individual product lines to predict Apple's total revenue or future stock price?

iPhone sales comprised approximately ******percent of Apple’s total revenue in the fourth quarter of the company’s fiscal year 2025. iPhone sales usually contribute to **** or more than **** of Apple’s overall sales revenue. Apple’s other businesses, such as the Apple Watch and the iTunes Store, have been bringing in growing shares of revenues too. Apple is the second largest smartphone vendor. As Apple’s most successful product, the iPhone is one of the most heavyweight players in the smartphone market, with dozens of millions of iPhones being shipped every quarter. Indeed, when it comes to smartphone vendor share, Apple is the second-largest smartphone vendor in the world, after Samsung. The The iPhone runs the iOS system, which is Apple’s in-house operating system. Most other products on the market run the Android system developed by Google. iOS occupies around a ******* of the overall mobile operating system market, Android the rest. The differences between iOS and Android iOS is a closed system, while Android is more open, which means that users can better customize their phones using the Android system. Because of its open nature, Android is also an easier target for hackers, whereas iOS is considered safer as Apple does not release its source code to developers and users. Both operating systems get regularly updated—Android 13 is Android’s 13th major release, and iOS 17 is the 17th major iOS release. Due to the great many models of Android phone devices, the Android versions are more fragmented than iOS, with older versions like Marshmallow and Lollipop still running on a big number of devices, whereas iOS **, released in 2023, runs on around ** percent of all Apple devices when looking at iOS version share.

Apple’s total revenue amounted to around ****billion U.S. dollars in their 2025 financial year, an increase from the historical record of ****** billion U.S. dollars in financial year 2022. Apple’s annual revenue quadrupled in the last ten years. The fiscal year end of the company is September 30th. Apple’s dramatic growth Constant waves of innovative products underlie Apple’s drastic growth over the years: the Mac computer, iPhone, iPad, and Apple Watch are all revolutionary products that started their own dynasties and enjoy immense commercial success. Apple’s stock tells an even more impressive story: over the last decade, Apple’s share price has grown more than tenfold and prompted it to become the first trillion-dollar company in terms of market capitalization. As of 2024, Apple is the most valuable brand worldwide. Apple store: a unique invention Huge glass panes, minimalistic design—these are the signature characteristics Apple stores are known for. Opened in the early 2000s, the Apple Store contributes yet again to Apple’s success story: it was the fastest retailer worldwide to surpass the one-billion-U.S.-dollar annual sales trademark and showcases Apple’s diverse products in hundreds of locations around the globe now. Apple’s home market, the United States, has the highest concentration of these stores—there are ** Apple stores in California alone when looking at the number of Apple stores by state.

Every year, the world holds its breath for Apple’s latest earnings report, and for good reason. Apple isn't just a company; it's a cultural benchmark for innovation and consumer trends. Picture this: a teenager in California unboxes the latest iPhone while, halfway across the globe, an entrepreneur in India makes...

Current-Deferred-Revenue Time Series for Apple Inc. Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers exclusive original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

The Americas are Apple’s largest regional market, bringing in net sales of **** billion U.S. dollars in the fourth quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still accounts for around ** percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which are Apple’s own chain of retail stores that showcase and sell Apple’s various products, including the iPhone, iPad, Apple Watch, and others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: the share of iPhone sales consistently amounts to more than ** percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the 18th generation, the new iPhone 16 Pro and 16 Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

These datasets provide a comprehensive overview of Apple's financial performance by product and geographical segments from 2010 to 2024. The data is compiled directly from the company's annual 10-K filings with the U.S. Securities and Exchange Commission (SEC), ensuring a high degree of reliability and accuracy.

Dataset 1: Apple Sales by Product Segment This dataset details Apple's net sales across its major product and service categories. It shows the evolution of Apple's business model from a hardware-centric company to one with a significant and growing services component. The columns represent different business lines that have changed over time:

iPhone, Mac, iPad: Core hardware product categories.

iPod: An early product category whose sales data was eventually reclassified into a broader segment.

Other Products / Wearables, Home & Accessories: This category has evolved. Prior to 2015, this was a more general "Other Products" category. In later years, it was expanded and renamed to include products like the Apple Watch, AirPods, and HomePod, reflecting their growing strategic importance.

Services: This segment includes revenue from the App Store, Apple Music, iCloud, Apple Pay, and other digital services. Its consistent growth highlights Apple's successful diversification strategy.

Dataset 2: Apple Sales by Geographic Segment This dataset breaks down Apple's net sales by major global regions, providing insight into the company's international market penetration and performance. It includes data for:

Americas: Includes North and South America.

Europe: Includes European countries, as well as Africa, India, and the Middle East.

Greater China: Includes mainland China, Hong Kong, and Taiwan.

Japan: A distinct and long-standing key market for Apple.

Rest of Asia Pacific: Includes Australia and various other countries in Asia.

Example Use Cases These datasets can be used for a wide range of analytical purposes, including:

Trend Analysis and Forecasting: Analysts can use this data to identify long-term trends in Apple's sales. For example, by plotting the data, one could easily visualize the rapid growth of the Services segment, or the decline of the iPod as a standalone product. This can help in forecasting future revenue and strategic planning.

Market Share Analysis: By comparing Apple's sales data to the total market size for smartphones, personal computers, or tablets, analysts can estimate Apple's market share over time. This can be done on a global or regional basis to identify areas of strength and weakness.

Strategic Decision Making: Business leaders can use the geographic sales data to evaluate the success of market-specific strategies. For instance, a company could compare the growth rates in Greater China and Europe to determine which region offers more potential for a new product launch.

Comparative Analysis: The data can be used to compare Apple's performance against its competitors like Samsung or Google. By normalizing the data, one could analyze which company has a more diversified revenue stream or a stronger presence in specific international markets. I

The European smart watch market, valued at €6.11 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 10.84% from 2025 to 2033. This expansion is driven by several key factors. Increasing consumer adoption of wearable technology for fitness tracking, health monitoring, and contactless payments fuels market demand. The rising popularity of sophisticated features like advanced health sensors (ECG, SpO2), longer battery life, and stylish designs further enhances the appeal of smartwatches across diverse demographics. The prevalence of AMOLED and PMOLED displays, offering superior visuals and energy efficiency, is also a significant contributor to market growth. Furthermore, the market segmentation across operating systems (WatchOS, Wear OS, others), display types (AMOLED, PMOLED, TFT LCD), and applications (personal assistance, medical, sports, others) reveals diverse growth opportunities for manufacturers. Strong competition among major players like Apple, Samsung, Fitbit, and Garmin fosters innovation and drives down prices, making smartwatches more accessible to a wider consumer base. Specifically within Europe, strong demand is anticipated from countries like the United Kingdom, Germany, France, and other major economies. The increasing integration of smartwatches with smartphones and other IoT devices will amplify their utility and continue to drive future growth. However, challenges remain. Pricing remains a barrier for budget-conscious consumers, while concerns over data privacy and battery life continue to influence purchase decisions. The market's susceptibility to technological advancements and the emergence of competitive alternatives (e.g., smart rings) also present potential restraints. Nevertheless, given the continuous innovation in features and functionalities, and the expanding applications of smartwatches across various industries (healthcare, sports, etc.), the European market is poised for sustained and substantial growth in the coming years. The expanding range of applications, from basic fitness tracking to more complex health monitoring and mobile payment solutions, will likely drive adoption across a wider user base, contributing to the continued success of the market. Recent developments include: October 2023: Samsung continued its lineup of successful smartwatches during its Unpacked event and revealed the Galaxy Watch 6 Classic and Watch 6, much earlier than their predecessors. Watch 6 40mm/44mm specs: 1.3"/1.5" Sapphire Crystal displays, 1.4 GHz Exynos W930, 2GB/16GB memory, 300mAh/425mAh battery, Watch 6 water resistance, 5ATM + IP68. The Galaxy Watch 6 takes over the smart timepiece duties from last year's Galaxy Watch 5 but comes with a 20% bigger screen in a package of similar size, meaning a much slimmer bezel as well. In fact, the bezel of the Watch 6 has been slimmed down by 30% for a more elegant look., September 2023: Apple introduced the Apple Watch Series 9, bringing new features to the world’s best-selling watch and performing a decisive environmental milestone. Apple Watch Series 9 is more advanced than ever with the new S9 SiP, which improves performance and abilities; a magical new double tap gesture; a brighter display; faster on-device Siri, Precision Finding for iPhone; now with the ability to access and log health data, and better. Apple Watch Series 9 runs watchOS 10, which supplies redesigned apps, the new Smart Stack, new watch faces, new hiking and cycling features, and tools to support mental health.. Key drivers for this market are: The Aging Population in European Countries with Increased Risk of Chronic Conditions, Growing Adoption of Connected Wearables in European Countries. Potential restraints include: The Aging Population in European Countries with Increased Risk of Chronic Conditions, Growing Adoption of Connected Wearables in European Countries. Notable trends are: Growing Adoption of Connected Wearables in European Countries is Expected to Drive the Studied Market.

Apple reported a net income of 112 billion U.S. dollars in its 2025 fiscal year, up from the highest net income to date in 2022. Apple’s global revenue amounted to 416 billion U.S. dollars in that same year. Founded in 1976 in California by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has over the years developed into one of the most valuable brands worldwide. The fiscal year end of the company is September 30th. Apple’s products The product that contributed most to Apple’s success is the iPhone, which brought in 52 billion U.S. dollars sales revenue in the first quarter of 2019 alone. Revenues generated from iPhone sales consistently make up around 50 percent of Apple’s overall revenue in recent years. Other major Apple products include consumer electronic devices such as the Mac computers, iPad, Apple Watch and the smart speaker HomePod. Apple’s service products, such as the iTunes Store and iCloud, are becoming a greater part of the company’s business and provides new sources of revenue stream.

Global GPS Smartwatch market size 2025 was XX Million. GPS Smartwatch Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Operating-Profit-Margin Time Series for Apple Inc. Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers exclusive original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Discover the booming North American e-commerce watch market! This in-depth analysis reveals a 9.16% CAGR, driven by smartwatches, e-commerce growth, and key players like Apple & Garmin. Explore market trends, segmentation, and future projections until 2033. Recent developments include: January 2023: Citizen Watch Canada launched its next-generation smartwatch at CES 2023. The all-new CZ Smart was claimed to feature an advanced, IBM Watson-powered wellness app through which the device can be connected to a mobile for easy access. The app uses personal data points accumulated by the watch to boost personalization by tracking the wearer's unique characterization, rhythms, and habits. The company made this product available on its official e-commerce website., November 2022: Garmin launched a Bounce LTE-connected kids smartwatch With communication and location tracking technology where parents can easily communicate with and locate their child. Moreover, health metrics such as sleep, steps, active minutes, and fitness activities, including walking, running, biking, and pool swimming, can be tracked and viewed. The company announced that this product can be purchased via the Garmin online store in the United States., September 2022: Apple announced the launch of Series 8 watches through its online retailing store and other third-party online retailers. This product is launched with the latest health features, including an innovative temperature sensor that enables advanced features for women's health and Crash Detection for severe car crashes.. Key drivers for this market are: Inclination Toward Premium Watches, Product Innovation to Drive the Market. Potential restraints include: Inclination Toward Premium Watches, Product Innovation to Drive the Market. Notable trends are: Product Innovation to Drive the Market.

Discover the booming smartwatch market! Our in-depth analysis reveals a $50B market in 2025, projected to reach $150B by 2033, driven by health tracking, smart features, and rising adoption. Explore key trends, leading companies (Apple, Samsung, Garmin), and regional growth forecasts.

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

In the fourth quarter of 2025, Apple generated a total of ***** billion U.S. dollars in services revenue. These services include iTunes, the company’s online entertainment library, as well as software, digital content, AppleCare, Apple Pay, and licensing. Overall, Apple’s services segment has shown strong growth over the last few years, passing the mark of *** billion U.S. dollars in revenue in a quarter for the first time in 2018. Apple's services segment now only trails the revenue generated by its largest segment, the iPhone, which brings in **** of billions of U.S. dollars each quarter. Apple Inc. Since its famous beginning in a garage in California, Apple has grown into a giant of the technology industry, becoming one of the most valuable companies in the world. Every year, it brings in ******** of billions of U.S. dollars and revolutionizes the industry time and time again with its various consumer electronic devices. Some of the company’s most renowned products include the Apple I, MacBook, iPod, Apple Watch, and iPhone. To continue to innovate and improve its product offerings, Apple allocates over *** billion U.S. dollars per year towards its research and development budget. This massive R&D budget helps from a hardware perspective and assists in the development of more digital solutions to everyday needs, such as iCloud and Apple Pay.

The global sports smartwatch market is experiencing robust growth, driven by increasing health consciousness, the rising popularity of fitness tracking, and technological advancements leading to more sophisticated and feature-rich devices. The market, estimated at $15 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033, reaching approximately $40 billion by 2033. Key drivers include the integration of advanced sensors for accurate data capture (heart rate, GPS, sleep tracking), the rise of connected fitness applications and ecosystems, and the increasing affordability of smartwatches. The market is segmented by application (outdoor and indoor sports) and type (entertainment and professional). The professional segment, fueled by athletes and coaches utilizing data-driven performance analysis, exhibits faster growth than the entertainment segment. Major players like Apple, Garmin, Fitbit, and Samsung are constantly innovating, introducing new features, and expanding their product lines to cater to diverse consumer needs and preferences. Regional variations exist, with North America and Europe currently holding significant market shares, while the Asia-Pacific region displays substantial growth potential driven by increasing disposable incomes and smartphone penetration. The market's expansion is tempered by factors such as high initial costs, battery life limitations, and concerns about data privacy. Despite challenges, the long-term outlook for the sports smartwatch market remains positive. Continued innovation in areas such as battery technology, sensor accuracy, and integration with other wearable devices will drive further growth. The increasing focus on personalized fitness plans and the expanding use of smartwatches in professional sports will also contribute to market expansion. Furthermore, the rising adoption of smartwatches among diverse demographics, from casual fitness enthusiasts to professional athletes, signifies a broad and sustained market demand. The competitive landscape remains dynamic, with existing players engaging in strategic partnerships, mergers, and acquisitions to enhance their market position and introduce innovative products. The focus on integrating advanced features like personalized coaching, advanced health metrics, and seamless data integration will continue to shape the future of this burgeoning market.

In the fourth quarter of fiscal year 2025, Apple reported a net income of around 27.47 billion U.S. dollars. Apple’s net income figures have grown massively in the past decade, with the annual total rising from just over six billion dollars in 2008 to around 112 billion in 2025. Apple Inc. Apple holds the title of world’s most valuable brand and is the first public company to reach the one trillion U.S. dollars milestone in market capitalization. Since its famous beginning in a garage in California, the company has grown into a tech industry giant, bringing in hundreds of billions of dollars in revenue each year and revolutionizing the tech industry time and time again with its various consumer electronic devices. Product line Some of the company’s renowned products include the iPhone, MacBook, iPod, and the relative newcomer Apple Watch. In addition to consumer electronics, the company develops various software packages and apps, as well as its own series of operating systems that support its devices. More recently, Apple has increased the scope of its offerings even further to provide consumers with cloud storage and a mobile payment platform.