Graph and download economic data for Employment-Population Ratio - 25-54 Yrs. (LNS12300060) from Jan 1948 to Feb 2025 about 25 to 64 years, employment-population ratio, employment, population, and USA.

As of February 2025, there were 5.56 billion internet users worldwide, which amounted to 67.9 percent of the global population. Of this total, 5.24 billion, or 63.9 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 2024. In The Netherlands, Norway and Saudi Arabia, 99 percent of the population used the internet as of April 2024. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Asia was home to the largest number of online users worldwide – over 2.93 billion at the latest count. Europe ranked second, with around 750 million internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2023, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in the Arab States and Africa, with around a ten percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller gender gap. As of 2023, global internet usage was higher among individuals between 15 and 24 years across all regions, with young people in Europe representing the most significant usage penetration, 98 percent. In comparison, the worldwide average for the age group 15–24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

Graph and download economic data for Unemployment Rate - 16-19 Yrs. (LNS14000012) from Jan 1948 to Feb 2025 about 16 to 19 years, household survey, unemployment, rate, and USA.

As of September 2023, 29 percent of Facebook users in the United States were aged 30 to 39 years, while a further 29 percent of users were aged 50 to 64 years, making these demographics the biggest audiences of the online network in the country. Meta’s Instagram was also popular among users aged 30 to 39 years, who accounted for 32 percent of the audience of the photo-based platform, while those aged 18 to 29 years accounted for another third of the network’s U.S. users. Overall, TikTok and Snapchat were the most popular social media platforms amongst younger audiences, while LinkedIn was the least used platform by those aged 18 to 29 in the United States as of 2023.

The social media market in the United States

The number of social media users in the United States has shown continuous growth in the past years, and it is forecast to continue increasing to reach 342 million users in 2029. As of 2023, the social network user penetration in the United States amounted to an impressive 91.56 percent, meaning that more than nine in ten people in the country engaged with online platforms. Furthermore, Facebook was by far the most popular social media platform in the United States, accounting for 45 percent of all social media visits in 2023, followed by Pinterest with 21.2 percent of visits.

The global social media landscape

As of April 2024, 5.07 billion people were social media users, accounting for 62.6 percent of the world’s population. Northern Europe was the region with the highest social media penetration rate with a reach of 80.2 percent, followed by Western Europe with 78.2 percent and Eastern Asia 74.9 percent. In contrast, less than one in ten people in Middle Africa used social networks. Facebook’s popularity is not limited to the United States: this network leads the market on a global scale, and it accumulated more than three billion monthly active users (MAU) as of 2024, which is far more any other social media platform. 272014 YouTube, Instagram, and WhatsApp followed, all with two billion or more MAU.

Vintage of boundaries and attributes: 2020, 2021Geography: BlockCoverage: Cuyahoga CountyDemographic and Housing Characteristics Table(s): P1, H1, H3, P2, P3, P5, P12, P13, P17, PCT12 (Not all lines of these DHC tables are available in this feature layer.)LEHD Data: Area Profile for Private Primary JobsData downloaded from: U.S. Census Bureau’s data.census.gov and OnTheMap sitesDate the Data was Downloaded: April 1, 2024This layer contains the U.S. Census Bureau’s 2020 Census Demographic and Housing Characteristics information about total population counts by sex, age, and race groups, as well as 2021 Longitudinal Employer-Household Dynamics (LEHD) at the Block level for Cuyahoga County, Ohio.To see the full list of attributes available in this service, go to the "Data" tab above, and then choose "Fields" at the top right. Each attribute contains definitions, additional details, and the formula for calculated fields in the field description.This web layer can be used in a variety of planning and decision-making applications, including transportation planning, land use analysis, economic development, and social policy analysis. It provides valuable insights into the demographic, economic, and housing characteristics of Cuyahoga County, Ohio, which can inform planning and policy decisions at the local, regional, and state levels.Data Processing Notes: Census blocks with no population that occur in areas of water, such as oceans, are removed from this data service.Percentages and derived counts, are calculated values (that can be identified by the "_calc_" stub in the field name). Field alias names were created based on the Table Shells file available from the Data Table Guide for the Demographic Profile and Demographic and Housing Characteristics. Not all lines of all tables listed above are included in this layer. Duplicative counts were dropped. For example, P0030001 was dropped, as it is duplicative of P0010001.To protect the privacy and confidentiality of respondents, their data has been protected using differential privacy techniques by the U.S. Census Bureau.

As of 2024, 99 percent of adults in the United States between 18 and 49 years were internet users, making it the age group with the highest level of internet penetration in the country. A further share of 97 percent of adults using the internet were between 18 and 29 years old. Mobile internet usage Mobile internet usage continues to surge in the United States, with 96.2 percent of internet users accessing the web via phones as of the third quarter of 2023. In April 2024, YouTube's mobile app led with a 74 percent audience reach, while TikTok topped weekly engagement among social apps. Mobile apps and privacy Mobile apps became an essential part of mobile users, this high usage raised new concerns about data privacy. By June 2023, three in four internet users supported data localization to protect their information. Additionally, As of September 2024, 13.5 percent of paid iOS apps stated that they collected user data, with 88 percent of this data used to enhance app functionality.

As of January 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2023, there were approximately 247 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2023. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

There were 7 613 800 Instagram users in United Arab Emirates in June 2024, which accounted for 71.9% of its entire population. The majority of them were men - 64.7%. People aged 25 to 34 were the largest user group (3 300 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 2 200 000.

Youth unemployment stood at 9.7 percent in February 2025. Seasonal adjustment is a statistical method for removing the seasonal component of a time series that is used when analyzing non-seasonal trends. The unemployment rate by state can be found here, and the annual national unemployment rate can be found here. Youth unemployment in the United States The United States Bureau of Labor Statistics track unemployment of persons between the ages of 16 and 24 years each month. In analyzing the data, the Bureau of Labor Statistics performed a seasonal adjustment—removing seasonal influences from the time series, such that one month’s rate of unemployment could be analyzed in comparison with another month’s rate of unemployment. During the period in question, youth unemployment ranged from a high of 9.9 percent in April 2021, to a low of 6.5 percent in April 2023. The national youth unemployment rate can be compared to the monthly national unemployment rate in the United States, although youth unemployment tends to be much higher due to higher rates of participation in education. In May 2023, U.S. unemployment was at 3.7 percent, compared with 7.4 percent amongst those 16 to 24 years old. Additionally, as of May 2023, Nevada had the highest state unemployment rate of all U.S. states, at 5.4 percent.

As of January 2025, 28.3 percent of Instagram users in the United States were aged between 25 and 34 years, making up the platform’s largest audience in the country. Overall, the group with the second-highest usage was those aged 18 to 24 years, with 26.5 percent of users, followed by 19.4 percent that were aged 35 to 44 years. The age group that used Instagram the least was those older than 65 years, making up 5.8 percent of users, respectively. Popular social media platforms in the United States Instagram was the third most visited social media platform in the United States as of March 2024 across desktop, mobile, and tablet devices combined, accounting for 14.13 percent of all social media visits in the country. Despite Instagram’s popularity, Facebook remained the leading social media platform by far in the U.S., accounting for almost 50 percent of all social media visits. Pinterest and X (formerly Twitter) ranked second and fourth in terms of visits, with 21.2 percent and 10.91 percent of visits, respectively. Instagram’s global audience Instagram’s global popularity continues to surge, with no signs of slowing down. As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, while the United States had the second-highest market with 169.65 million users, followed by Brazil, Indonesia, and Turkey, respectively. As of April 2024, Instagram was the third most popular social network globally, reaching two billion monthly active users.

As of April 2024, 36.6 percent of X’s (formerly Twitter) global audience was aged between 25 and 34 years. The second-largest age group demographic on the platform was represented by users aged between 18 and 24 years, with a share of 34.2 percent. Users aged less than 18 years accounted for 2.4 percent of users, while those aged 50 or older accounted for roughly seven percent.

X is a male-dominated platform

As of January 2024, more than 60 percent of X users were male. Although all mainstream social media platforms tend to have a slightly more male-skewing audience, X stands out above Instagram, Snapchat, TikTok, and Facebook when it comes to user gender demographics. Overall, Pinterest is the only mainstream platform to have a higher share of female users.

X Blue for you

It is not uncommon for social media users to now have the chance to become subscribers of their chosen online networks for a monthly fee. X Blue is a subscription service from X that gives users special benefits and features. A blue verification mark, edit post functionality, fewer ads, priority ranking in chats, and longer video upload times are some of the perks offered.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the second quarter of 2021, Snapchat had 293 million daily active users.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger. Teens and social media As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious. Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

As of February 2025, 12 percent of the YouTube global audience was composed of male users aged between 25 and 34 years, as well as around 9.7 percent of female users of the same age. Male users aged between 35 and 44 years on the platform accounted for 10.1 percent of the total, while women of the same age using YouTube had an audience share of 8.4 percent in the examined period. YouTube’s global popularity The number of monthly active users on YouTube reached almost 2.5 billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around 476 million, while the United States recorded a YouTube audience of around 238 million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around 8.09 billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over 28 million dollars in the United States through in-app purchases, as well as over 19.2 million U.S. dollars in revenues from mobile app users in Japan.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

As of February 2025, 47.3 percent of LinkedIn users worldwide were between the ages of 25 and 34 years old. In comparison, users older than 55 years old made up 3.3 percent of the social platform's audience. Furthermore, individuals belonging to the 18- to 24-year-old age group constituted 28.7 percent of the professional social network's user base, and 56.9 percent of global users identified as male. Leading LinkedIn audiences As of April 2024, the United States was home to 230 million LinkedIn users, which made it the country with the largest audience of the online network. India had 130 million users, and Brazil had 71 million users. As of June 2024, 16 percent of social media users in the United States utilized LinkedIn, making it the eighth most popular social network in the country. The growing number of LinkedIn subscribers Users of LinkedIn can upgrade to premium accounts to make the most of additional features and tools to help them with their professional networking. It is estimated that there were 174.5 million premium users on LinkedIn in 2023, up from around 154.4 million in 2022. In 2019, there were around 94 million premium users of LinkedIn, indicating an increase in paid subscribers of around 85 percent over the past four years.

Global visitors to sephora.com in April 2024 were most likely to be between the ages of 25 and 34. This age group accounted for over a third of website visitors. The second-most popular age group on sephora.com were 35 to 44-year-olds, who accounted for around 18 percent of traffic to the website. Sephora's journey to global recognition Sephora is a giant of cosmetic and beauty products, and in 2023, it was able to achieve the highest revenue among online beauty stores, surpassing big names such as Ulta and Shiseido. The brand was first launched in 1970 and went online for the first time in 1999 in the United States. This was an important milestone for the brand, as it helped Sephora expand its reach beyond its physical locations and begin to build its presence in e-commerce, which was just starting to take off at the time. The Sephora shopper There are other metrics that are known about the typical Sephora shopper in the U.S., aside from the age groups that visit Sephora.com the most. Recent research shows that Sephora customers make on average 98,400 U.S. dollars per year. This is slightly less than Ulta shoppers at 101,200 USD, but more than Target shoppers at 93,000 USD. Sephora.com visitors are also mostly female, with women accounting for a whopping four-fifths of all visits. Regarding Sephora shoppers' social media use for beauty inspiration, TikTok is where they like to scroll. In 2023, around 61 percent of Sephora shoppers said they mostly used TikTok to find information about beauty products, brands, and techniques.

As of June 2024, 28 percent of video gamers in the United States were aged 30 to 39 years, making this age group the biggest gamer demographic. Additionally, 24 percent of U.S. gaming audiences were aged 20 to 29 years.

The unemployment rate of the United Kingdom was 4.4 percent in January 2025, unchanged from the previous month. Before the arrival of the COVID-19 pandemic, the UK had relatively low levels of unemployment, comparable with the mid-1970s. Between January 2000 and the most recent month, unemployment was highest in November 2011 when the unemployment rate hit 8.5 percent. Will unemployment continue to rise in 2025? Although low by historic standards, there has been a noticeable uptick in the UK's unemployment rate, with other labor market indicators also pointing to further loosening. In December 2024, the number of job vacancies in the UK, fell to its lowest level since May 2021, while payrolled employment declined by 47,000 compared with November. Whether this is a continuation of a broader cooling of the labor market since 2022, or a reaction to more recent economic developments, such as upcoming tax rises for employers, remains to be seen. Forecasts made in late 2024 suggest that the unemployment rate will remain relatively stable in 2025, averaging out at 4.1 percent, and falling again to four percent in 2026.
Demographics of the unemployed As of the third quarter of 2024, the unemployment rate for men was slightly higher than that of women, at 4.4 percent, compared to 4.1 percent. During the financial crisis at the end of the 2000s, the unemployment rate for women peaked at a quarterly rate of 7.7 percent, whereas for men, the rate was 9.1 percent. Unemployment is also heavily associated with age, and young people in general are far more vulnerable to unemployment than older age groups. In late 2011, for example, the unemployment rate for those aged between 16 and 24 reached 22.3 percent, compared with 8.2 percent for people aged 25 to 34, while older age groups had even lower peaks during this time.

Users aged 25 to 34 years old made up the largest audience of Facebook in the United Kingdom in January 2025, accounting for 24.7 percent of all users. Overall, Facebook users aged 35 to 44 were the platform's second-largest demographic in the UK, followed by those aged 18 to 24. Dip in overall user numbers As of November 2024, there were over 55.9 million Facebook users in the UK, up from 39.01 million in September 2018, according to napoleoncat.com. However, since a peak of 57.1 million users in May 2022, Facebook's audience has decreased slightly. Facebook’s user number issues have not just been limited to the United Kingdom, with figures released by the company highlighting issues in several key markets. There was a small growth in Europe from the first quarter of 2019 to the first quarter of 2020. The company counted 305 million daily active users (DAU) in Europe during the first quarter of 2020. Facebook United Kingdom key source of European revenue Facebook UK Limited generated approximately 211 million British pounds in revenue during 2015, a figure that skyrocketed  to 842 million British pounds in 2016. According to Facebook UK, this was the results of the company commencing advertiser reseller services in April 2016. In 2019, Facebook UK Limited revenue reached roughly one billion British pounds. In the third quarter of 2024, the company’s total European revenue reached over 9.49 billion U.S. dollars