Overview

The report presents updated estimates of household food expenditure trends and examines further issues relating to Australia's household food expenditure. The analysis builds on a June 2017 ABARES report that examined recent trends in food demand in Australia and a range of food security issues.

Key Issues

Between 2009-10 and 2016-17, the key drivers of Australia's household food demand growth were, in order of importance, population growth, changes in tastes and preferences (including lifestyle choices), lower real food prices and real income growth. While population growth is important, increasing the number of people seeking to meet their energy and nutrition requirements, there has also been a broadly-based shift toward spending on meals out and fast foods, with the share of meals out and fast foods in household food expenditure in Australia increasing from 31 per cent in 2009-10 to 34 per cent in 2015-16. This increases food expenditure per person, all else constant.

Domestic household consumption is still the most important market for food producers (based on value), but food exports have recovered strongly in recent years, from $25 billion in 2009-10 to $39 billion in 2016-17 (in 2015-16 prices); the share of exports in Australia's indicative food production increased from a recent low of 25 per cent in 2009-10 to 33 per cent in 2016-17.

Two key questions posed in the report relate to food security across population sub-groups and economic opportunities for farmers and other food product and service providers. • Food security-based on average outcomes in population sub-groups in 2015-16 using HES data, the Australian Government's transfer system is important in ensuring a high level of food security across households in Australia; some households, such as those highly reliant on family support payments, may require complementary support, for example, from non-government organisations.

• Economic opportunities in the domestic food supply chain-future food demand growth in Australia will be underpinned by population and income growth. For people living in higher income and/or net worth households, there is a demonstrated willingness to pay a premium for quality attributes of food products and services, including convenience factors. Food labelling is a key approach to inform consumers about quality attributes that may earn a price premium.

A key challenge in the long-term trend toward increased demand for meals out and fast foods is to ensure people have information about food attributes such as nutrition content. Reliable and well understood food product and service labelling may enhance nutrition security in Australia, and allow consumers to make food choices that are more closely aligned with their tastes and preferences (including in relation to nutrition and health), and wider circumstances, as well as contributing to reducing food waste.

According to Cognitive Market Research, the Dog Food Market Size is USD XX million in 2024 and is set to achieve a market size of USD XX million by the end of 2033, growing at a CAGR of XX% from 2024 to 2033.

North America held a share of XX% in the year 2024

Europe held a share of XX% in the year 2024

Asia-Pacific held a share of XX% in the year 2024

South America held a share of XX% in the year 2024

Middle East and Africa held a share of XX% in the year 2024 Market Dynamics Driver

Increasing ownership of Dogs and Humanization of pets as a driver of the market

One of the biggest drivers of the Dog food market is the humanization of dogs. Pet owners have started treating their dogs as family members and demand good and premium nutrition for them. Due to rapid urbanization, the number of nuclear families increased. Hence, more people adopted dogs for companionship, which made their homes livelier and more wholesome. As of 2024, 66% of U.S. households (86.9 million homes) own a pet, and 58% of global homeowners have a dog. Shelters and rescue initiatives post ads about homeless puppies and attract pet lovers, hence increasing adoption rates. Pets are no longer just animals; they are considered as A child by pet owners and are prioritized as just like their own family members. In fact, 97% of pet owners consider their pets to be a part of their family, and for their diet, they demand fresh, organic, high-protein diets. They are preferring premium brands like Orijen and Hills Science Diet for the high protein content and other functional benefits. They want minimally processed, high-quality, and fresh foods. The willingness to pay a premium for their food, healthcare, and prescription diet is impacting the demand.

The impact of increasing dog ownership and treating dogs as family members is a larger Consumer base, which leads to increased sales and increased demand for premium, functional diets and grain-free. Restraint

High Cost of Premium and Specialty Food as a restraint on the demand for the dog food market.

Premium and specialty foods are sold at high prices in the market because of their high-quality ingredients, organic components, and other functional additives. Specialized diets are grain-free, based on prescription, and hypoallergenic diets, which have high making costs and, hence, cost more to the pet owners. Budget-conscious pet owners go for economy brands or homemade food. Increased inflation leads to an increase in product prices, and when the pet owner's salary is stagnant, it makes it difficult for him to buy products or invest in the health of his pet. In emerging markets, the import duties are high, and a lack of local production makes specialty food less accessible to them. A quarter of dog food owners would cut costs on specialty dog food to save money. Dog owners spend an average of $442 per year buying dog food. This equates to $37 per month or just over $1.20 per day, which also includes the cost of dog treats. Manufacturers are increasingly incorporating functional ingredients and developing specialized formulations, as evidenced by Royal Canin's introduction of the SKINTOPIC line in January 2023, specifically designed to manage canine atopic dermatitis. These formulations and customised diets are expensive with pet owners with shallow pockets. The middle-class population can’t afford these, which are said to have the highest number of pet dogs. This is a restraining force on the demand for the Dog Food Market. Introduction to Dog Food Dog Food is edible food specially formulated for dogs' consumption. It includes a wide range of products, including Kibbles, food treats, veterinary diets, functional nutrients, and specialized dietary supplements. Dry Dog Food(Kibbles) dominates the market due to its convenience and affordability, while the wet food sector, treats, and veterinary diets are noticing steady growth. The Dog food market is growing rapidly as a segment of the pet food industry is rising pet ownership, the humanization of pets, and looking after their nutritional need are fueling the market. The market is influenced by the change of customer preferences, as the shift towards organic and vegan food supplements, which owners are attracted to. Additionally, with the expansion of online distribution platforms, pet specialty stores have enhanced product accessibility in the past few years, increasing con...

Mechanically Separated Meat Market Outlook

The global market size for mechanically separated meat (MSM) was estimated to be around USD 2.5 billion in 2023 and is projected to reach USD 3.8 billion by 2032, with a CAGR of 4.6% over the forecast period. This growth is primarily driven by increasing demand for cost-effective meat products, rising consumption of processed meat, and the growing pet food industry.

Several factors are contributing to the robust growth of the MSM market. Firstly, the affordability of mechanically separated meat makes it a favorable alternative for consumers and manufacturers alike. MSM provides a cost-efficient means to utilize meat by-products, which helps in reducing waste and overall production costs. This economic advantage is particularly significant in emerging markets where price sensitivity is higher. Additionally, technological advancements in meat processing have improved the quality and safety of MSM, making it more acceptable to consumers.

Another key growth driver is the rising consumption of processed meat products. MSM is extensively used in various processed meat items, such as sausages, hot dogs, and luncheon meats. The convenience and longer shelf-life of these products have led to their increasing popularity among busy urban populations. Furthermore, the growing trend of high-protein diets has also spurred the demand for meat products, thereby boosting the MSM market. The protein content of MSM has made it an attractive ingredient for dietary supplements and functional foods, further broadening its application base.

The expanding pet food industry is also a significant factor propelling the growth of the MSM market. Mechanically separated meat is a key ingredient in many pet foods due to its high protein content and cost-effectiveness. With more people adopting pets and humanizing their pet's diets, the demand for high-quality pet food has surged. This trend is particularly prominent in developed regions, where pet owners are increasingly opting for premium pet food products that often include MSM.

Regionally, North America and Europe are the largest markets for mechanically separated meat, driven by high consumption of processed meat products and advanced meat processing technologies. In contrast, the Asia-Pacific region is expected to witness the highest growth rate during the forecast period, fueled by increasing urbanization, rising disposable incomes, and a growing preference for convenience foods. The pet food industry in Asia-Pacific is also expanding rapidly, contributing further to the market growth in this region.

Source Analysis

The MSM market can be segmented by source into poultry, pork, beef, and others. Poultry is the dominant segment, accounting for the largest share of the market. This dominance can be attributed to the widespread consumption of poultry products and the lower cost of poultry MSM compared to other sources. Poultry MSM is extensively used in processed meat products like nuggets, sausages, and patties, which are highly popular among consumers. Furthermore, the relatively lower fat content of poultry MSM makes it a preferred choice in nutritional supplements and health-focused food products.

Pork is another significant source of MSM, particularly in regions where pork consumption is high, such as Europe and certain parts of Asia. Pork MSM is commonly used in the production of various processed foods, including sausages and canned meats. The taste profile of pork MSM aligns well with consumer preferences in these regions, supporting its demand. However, religious and cultural restrictions in some parts of the world limit the market for pork MSM, which impacts its overall share compared to poultry.

Beef MSM, while not as prevalent as poultry or pork, still holds a considerable market share. Beef MSM is favored for its rich flavor and high protein content, making it a valuable ingredient in both human food products and pet foods. The use of beef MSM in pet food is particularly significant, as pet owners seek high-quality protein sources for their pets. However, the higher cost of beef MSM compared to poultry and pork can be a limiting factor for its wider adoption.

Other sources of MSM, including fish and mutton, occupy a smaller portion of the market. These sources are niche and cater to specific regional preferences and dietary requirements. For instance, fish MSM is popular in regions with high seafood consumption and is often used in the production of fish cakes and other seafood-based processed foods.

The global organic food and beverage market, valued at $174.37 million in 2025, is projected to experience robust growth, driven by a compound annual growth rate (CAGR) of 6.02% from 2025 to 2033. This expansion is fueled by several key factors. Increasing consumer awareness of health and wellness is a primary driver, with individuals actively seeking out products perceived as healthier and more sustainable. The rising prevalence of chronic diseases linked to unhealthy diets further bolsters demand for organic options. Furthermore, the growing availability of organic products through diverse distribution channels, including supermarkets, online stores, and specialty retailers, enhances market accessibility. Stringent food safety regulations and a growing emphasis on ethical sourcing practices also contribute to market growth. While potential restraints such as higher prices compared to conventional food and beverage items exist, the burgeoning middle class in developing economies and the increasing adoption of plant-based diets are counterbalancing these challenges. Segment-wise, organic fruits and vegetables are expected to dominate the product type category, while supermarkets and hypermarkets will continue to hold a significant share of the distribution channel segment. The market's geographical segmentation reveals a diverse landscape. North America, with its established organic food culture and high disposable incomes, holds a prominent market share. However, Asia Pacific is poised for significant growth driven by rapidly expanding economies and rising health consciousness. Europe, with its strong focus on sustainable practices and stricter regulations, continues to be a crucial market. While South America and the Middle East and Africa show potential, their growth may be slower initially due to factors such as economic disparities and less developed organic infrastructure. The competitive landscape is shaped by a mix of large multinational corporations and smaller, specialized organic food producers, fostering innovation and competition across product categories and distribution strategies. The forecast period (2025-2033) indicates continued expansion, influenced by evolving consumer preferences, technological advancements, and governmental support for sustainable agriculture. Recent developments include: In August 2022, Danone acquired organic food producer Happy Family. Happy Family produces a variety of organic products. The management of Danone revealed that the company has agreed to purchase 92% of the organic baby and baby food manufacturer Happy Family., In July 2022, Grain Forests introduced new organic products to bring the rural farm closer to the city. Sprouted ragi for babies, Health Mix for diabetics, Moringa powder for daily nutrition, and Ragi Dosa for a nutritious breakfast are newly added products., In February 2021, Danone acquired Your Heart, a top plant-based pioneer player. The strategy behind the acquisition can be business expansion by introducing different organic products to meet the consumer's demand and maintain dominance over other players in the same segment.. Notable trends are: Increasing Demand for Clean Label Products.

According to Cognitive Market Research, the global Ketogenic Food market size is USD 10542.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 4217.04 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 3162.78 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 2424.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.5% from 2024 to 2031.
Latin America had a market share for more than 5% of the global revenue with a market size of USD 527.13 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 210.85 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Hypermarkets and supermarkets make up the largest sector of the ketogenic diet food market.

Market Dynamics of Ketogenic Food Market

Key Drivers for Ketogenic Food Market

Increasing health consciousness

Consumer behavior is currently undergoing a dramatic transformation, with an increasing emphasis on health and wellness. This paradigm change is playing a critical role in increasing demand for ketogenic diet foods. As more people become aware of the impact of their dietary choices on their overall health, the demand for ketogenic diet foods grows. People are becoming more health-conscious, looking for ways to maintain or reach a healthy weight, control blood sugar levels, and boost metabolic health. The ketogenic diet, with its low carbohydrate and high-fat content, is gaining popularity for its potential health benefits in these areas. As a result, more people are including ketogenic meals into their daily diets.

Metabolic disorders are becoming increasingly prevalent.

The growing frequency of metabolic illnesses, such as obesity and type 2 diabetes, is driving up demand for ketogenic diet goods. These illnesses are reaching alarming levels around the world, and healthcare practitioners are frequently proposing dietary modifications as part of the therapeutic strategy. The ketogenic diet's potential to promote weight loss and enhance insulin sensitivity makes it an appealing alternative for anyone diagnosed with these conditions. Furthermore, the market for ketogenic diet items is experiencing an increase in demand from consumers seeking to treat their health issues through dietary changes.

Restraint Factor for the Ketogenic Food Market

High cost of ketogenic food products

This high price for ketogenic food products in the Ketogenic Food Market might turn out to be a major restraint to the consumer. Access to ketogenic foods is limited, especially to the majority of people who have a tight budget. After all, it is the uniqueness of the ketogenic products in terms of their ingredients and processing methods that usually are more expensive that sets them apart in price from conventional foodstuffs. This might prove to be unaffordable for some, hence influencing the sustainability of a ketogenic diet in the long run.

Impact of Covid-19 on the Ketogenic Food Market

The pandemic has had an influence on the ketogenic food market. Consumer behavior changed most in health-related activities and in adoption of specialized diets, such as the ketogenic diet. The increased awareness regarding immunity building and promotion of general health will further boost the demand for ketogenic food products. Nevertheless, food supply chain disruptions and shifts in consumer spending patterns have impacted the market. Introduction of the Ketogenic Food Market

The ketogenic (keto) diet is a low-carbohydrate, moderate protein, high-fat dietary pattern that causes ketosis in the body's metabolic state. Bread, grains, and cereals are not permitted on the keto diet, while fruits and vegetables are consumed in moderation. Moreover, The rising prevalence of overweight and obesity among the younger generation, millennials, and working-class population is propelling the ketogenic diet industry forward. Obesity has been linked to a variety of chronic con...

Around **** million people in Germany were especially interested in healthy eating and a healthy lifestyle as of 2024, in a population of roughly ** million. Figures for this category did not change noticeably during the timeline shown on the graph. In fact, the distribution between the different answers to the corresponding survey remained similar. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis. Food, drink and cigarettes Despite the availability of constantly expanding information on what consumers can do to stay healthy, everyone’s understanding of this still differs. Personal preferences and circumstances play a role in decision-making and motivation. While most people may indeed want to eat healthy and lead the accompanying lifestyle, they cannot always afford to, literally. Rising food prices in recent years have put a strain on households, with product categories across the board recording significant increases. 2024 saw saw relief, however. To make an example of foods typically associated with healthy eating, vegetable prices decreased by around *** percent, while fruit prices grew by roughly *** percent. All the same, a recent survey on health-conscious behavior revealed encouraging results. Around ** percent of respondents stated they did not smoke, and ** percent did not drink excessively. Making a move With movement and exercise being vital parts of leading a healthy lifestyle, it is interesting to see which types of sports Germans prefer. Based on a survey published in 2024, fitness studios had around **** million members and were in the lead. Other leading types of physical activity pursued included soccer, gymnastics and tennis. These are all activities that require additional spending, as they usually include going to a particular venue and using specific equipment, as well as working with a trainer. There are, of course, “free” types of exercise that contribute positively to leading a healthy life, such as walking and cycling. Both can be a regular part of daily routines and commutes, without extra planning. Especially when it comes to shorter distances, cycling to work, school or university is a popular alternative to using the car or public transport for many Germans.

According to Cognitive Market Research, the global Wet Cat Food market size will be USD 25142.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 10056.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 7542.66 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 5782.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 1257.11 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 502.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
The organic category is the fastest growing segment of the wet cat food industry

Market Dynamics of Wet Cat Food Market

Key Drivers for Wet Cat Food Market

Growing Sway of Trends and Social Media Centered Around Pets to Boost Market Growth

Modern attitudes on pet ownership have been profoundly influenced by pet-focused social media sites. Through the creation of a virtual community and a sense of camaraderie, these platforms have allowed people to express their love for their dogs, share their experiences, and learn from others who share their interests. Social media platforms that focus on pets have been essential in promoting pet ownership by crafting an engaging story about the benefits and pleasures of owning a pet. Due to the widespread sharing of positive experiences, owning a pet now seems like an aspirational, extremely fulfilling, and deeply rewarding endeavor. Additionally, pet-related social media has become a potent instrument for knowledge sharing, encouraging community involvement, and enabling peer-to-peer recommendations among pet owners. Pet owners can now share their adventures, dietary decisions, and general well-being in a lively ecosystem thanks to social media sites like Facebook, Instagram, and TikTok. For instance, a new cookbook including recipes targeted at cat owners was released by Nestle Purina's Fancy Feast cat food brand in an effort to boost sales of its high-end goods.

Growth in Pet-Friendly Vacations and Pet Rentals to Drive Market Growth

In the past ten years, pet ownership has evolved from a straightforward companionship option to a fully integrated way of life. As a result of this change, pet-friendly travel and pet rentals have become popular trends that demonstrate how much pets are becoming like family members. Pets are now viewed as important family members deserving of experiences and facilities previously reserved for humans, a shift in society that has affected pet care and companionship. More and more pet owners are looking for methods to travel with their animal friends, whether it's on trains, airplanes, or at holiday spots. Pet rentals are a novel approach that has gained popularity, especially in cities where people want a pet's company.

Restraint Factor for the Wet Cat Food Market

Consumers are Sensitive to Price Will Limit Market Growth

In comparison to its dry equivalent, the wet pet food market frequently charges a higher price. This is mostly because wet pet food has a higher moisture content, is thought to be fresher, and may have a superior flavor and texture. Price-conscious buyers may, nevertheless, select less expensive options, like dry pet food, due to this higher cost. Consumer decisions are greatly influenced by economic considerations, especially when owning a pet entails expenses for food as well as other charges such as medical care, toys, and accessories. Consumer propensity to spend on high-end goods like wet pet food is influenced by the general cost of living, discretionary income, and economic stability. When customers are facing financial difficulty or economic uncertainty, they tend to prioritize spending on necessities above luxury goods such as high-quality pet food.

Impact of Covid-19 on the Wet Cat Food Market

The market for wet cat food has also...

Complete Cat Food Market Outlook

The global cat food market size was valued at USD 34.8 billion in 2023 and is projected to reach USD 56.1 billion by 2032, growing at a CAGR of 5.4% from 2024 to 2032. This growth can be attributed to increasing pet ownership, growing awareness about pet nutrition, and rising disposable incomes globally. The continuous enhancement in product varieties, including premium and organic cat food options, has further driven market expansion.

One of the primary growth factors for the cat food market is the increasing humanization of pets. As more people consider their pets as part of the family, the demand for high-quality and nutritious cat food has surged. Consumers are willing to spend more on premium products that promise better health and longevity for their feline companions. This trend is particularly noticeable in urban areas, where the influence of Western lifestyles and growing disposable incomes are more pronounced.

Another significant factor contributing to market growth is the rising awareness about pet health and nutrition. Pet owners are becoming more educated about the specific dietary needs of their cats, leading to a higher demand for specialized products. This includes age-specific food for kittens, adult cats, and senior cats, as well as products designed to address specific health issues such as obesity, diabetes, and kidney problems. The increasing availability of information through various online platforms has empowered consumers to make informed choices about their pet's diet.

The growth of e-commerce has also played a crucial role in expanding the cat food market. The convenience of online shopping, coupled with the availability of a wide range of products, has made it easier for consumers to purchase cat food. Online retailers often offer competitive prices, discounts, and home delivery services, making it an attractive option for busy pet owners. The COVID-19 pandemic has further accelerated the shift towards online shopping, with many consumers preferring to buy pet food online to avoid crowded places.

As the market for cat food continues to evolve, there is a noticeable trend towards High End Cat Food options. These premium products are crafted with superior ingredients, often featuring organic and natural components that appeal to health-conscious pet owners. The demand for high-end cat food is driven by consumers who are willing to invest in the best possible nutrition for their feline companions, ensuring they receive a balanced diet that supports their overall health and well-being. This segment of the market is particularly popular among urban pet owners who value quality and are influenced by the growing trend of pet humanization.

Regionally, North America continues to dominate the cat food market, followed by Europe and Asia Pacific. The high pet ownership rates, strong economy, and advanced pet care industry in North America contribute significantly to its market share. Europe also has a substantial market due to the high spending power and increasing trend of pet humanization. In the Asia Pacific, the growing middle-class population, urbanization, and increasing awareness about pet nutrition are driving market growth. Emerging markets in Latin America and the Middle East & Africa are also showing promising growth potential due to rising pet adoption rates and improving economic conditions.

Product Type Analysis

The cat food market is segmented into dry cat food, wet cat food, semi-moist cat food, and others. Dry cat food, also known as kibble, holds the largest market share due to its convenience, affordability, and ease of storage. It has a longer shelf life compared to wet and semi-moist food, making it a preferred choice for many pet owners. Additionally, dry cat food is beneficial for dental health, as the chewing action helps reduce plaque and tartar buildup. Manufacturers are continuously innovating to enhance the nutritional profile and palatability of dry cat food, further driving its demand.

Wet cat food, while slightly less popular than dry food, is gaining traction due to its high moisture content, which is beneficial for cats prone to urinary tract issues. It is also more palatable and often preferred by picky eaters. Wet cat food tends to be higher in protein and offers a more varied and appealing texture compared to dry food. As consumers become more aware of the health benefits associated with wet food, its market share

Full Price Pet Food Market Outlook

The global market size for full price pet food was valued at approximately USD 98.3 billion in 2023 and is projected to reach USD 146 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.5%. This growth is driven by increasing pet ownership, rising disposable incomes, and a growing trend towards premiumization and humanization of pet food products.

One of the primary growth factors in the full price pet food market is the rising pet ownership rate globally. As urbanization continues to increase, more families and individuals are opting for pets to provide companionship. This surge in pet ownership has led to a corresponding rise in the demand for pet food products, particularly premium varieties that offer better nutrition and health benefits. Additionally, the increasing awareness about pet health and nutrition among pet owners has driven the demand for high-quality, full price pet food products.

Another significant factor contributing to the market's growth is the rise in disposable incomes, particularly in emerging economies. As middle-class populations expand and economic conditions improve, consumers have more financial resources to spend on their pets. This has led to a growing trend of premiumization in the pet food industry, where consumers are willing to pay higher prices for superior quality products that promise better health benefits for their pets. Furthermore, innovations in pet food formulations, such as the inclusion of organic and natural ingredients, have also played a crucial role in driving the market.

The increasing trend towards humanization of pets is also a crucial driver for the full price pet food market. Pet owners are increasingly treating their pets as family members and are more inclined to purchase products that reflect this sentiment. This trend has led to a surge in demand for premium and gourmet pet food products that are not only nutritious but also cater to the taste preferences of pets. Additionally, the focus on sustainability and ethical sourcing of ingredients has also influenced the market, with consumers preferring products that align with their values.

Regionally, North America and Europe dominate the full price pet food market, driven by high pet ownership rates, strong disposable incomes, and a well-established pet food industry. However, Asia Pacific is expected to witness the fastest growth during the forecast period, with countries like China and India leading the charge due to their rapidly growing middle-class populations and increasing urbanization. The rising awareness about pet health and the availability of a wide range of pet food products in these regions are also contributing to the market's growth.

Product Type Analysis

The full price pet food market is segmented into various product types, including dry food, wet food, treats and snacks, and others. Each segment plays a crucial role in meeting the diverse nutritional needs and preferences of pets. Dry food continues to dominate the market due to its convenience, longer shelf life, and cost-effectiveness. It is particularly favored by dog owners as it aids in dental health and is easy to store and handle. Additionally, dry food is formulated to provide a balanced diet with essential nutrients, vitamins, and minerals.

Wet food, on the other hand, is gaining popularity, especially among cat owners. The high moisture content in wet food helps to keep pets hydrated and is often more palatable, making it an excellent choice for picky eaters. Wet food also tends to have a higher protein content, which is beneficial for maintaining muscle health. However, the shorter shelf life and higher cost compared to dry food are potential drawbacks that may limit its widespread adoption.

Treats and snacks are another vital segment within the full price pet food market. This segment has seen significant growth as pet owners increasingly use treats for training, rewarding, and bonding with their pets. The demand for healthy and functional treats, such as dental chews, has also risen, driven by the growing focus on pet health and wellness. Additionally, innovative products like grain-free and allergen-free treats cater to the specific dietary needs of pets with food sensitivities.

The "Others" category includes specialized products such as dietary supplements, therapeutic diets, and customized pet food formulations. This segment caters to pets with specific health conditions or dietary requirements, such as weight management, digestive

Consumers’ growing awareness of fast food’s nutritional content and shift towards healthier eating habits have challenged demand for fast food and takeaway food services. In response, fast food brands have expanded their menus to include more nutritious, premium options with reduced fat, sugar and salt. Major companies have adapted to this trend, with McDonald's expanding its premium burger range and KFC focusing on fresh, locally sourced ingredients. The number of chicken-based fast food, which is considered healthier than traditional fast food, is also increasing. The recent cost-of-living crisis has had a mixed impact on the industry as consumers ‘trade down.’ Although people are refraining from overspending on eating out, they’re preferring to spend on fast food meals instead of paying for full meals at restaurants. Industry revenue is expected to have grown at an annualised 2.6% over the five years through 2024-25 to $29.6 billion. This trend includes an anticipated 2.9% jump in 2024-25. Consumers’ surging reliance on online delivery platforms during the pandemic boosted industry revenue but also pressured profitability, since online delivery platforms charge commissions per order. Rising food inflation has led businesses to increase menu prices to offset higher purchasing costs, with most major franchises able to pass on costs downstream to consumers, which has driven profitability growth over the five years through 2024-25. Shifting consumer preferences and evolving business models will drive industry growth over the coming years. Companies will increasingly focus on offering plant-based alternatives, reshaping their menus, with major brands set to expand their vegetarian and vegan options to capture rising demand for sustainable, health-conscious meals. Refranchising will also improve industrywide profitability, as fast food giants will reduce their operational costs by shifting company-owned stores to franchisees. This model allows brands to focus on marketing and innovation while franchisees manage day-to-day operations. These strategies, alongside international expansion, will boost competition and industry growth. Revenue is forecast to rise at an annualised 4.3% over the five years through 2029-30 to reach $36.6 billion.

The global meat frozen pizza market is experiencing robust growth, driven by increasing consumer demand for convenient, ready-to-eat meals and the rising popularity of frozen food among busy individuals and families. The market's expansion is further fueled by continuous product innovation, with manufacturers introducing new flavors, healthier options (e.g., reduced sodium, whole-wheat crusts), and gourmet varieties to cater to evolving consumer preferences. Key application segments include large retail chains, convenience stores, and foodservice establishments, each contributing significantly to overall market value. The larger pizza size categories (10-16 inches and >16 inches) are expected to dominate the market due to their suitability for families and gatherings. While regional variations exist, North America and Europe currently represent major market shares, benefiting from established frozen food infrastructure and high per capita consumption. However, growth opportunities are emerging in developing economies in Asia-Pacific and other regions, driven by rising disposable incomes and changing lifestyles. Competitive rivalry is intense, with established players like Nestlé, Dr. Oetker, and Schwan competing against regional and local brands. Challenges for market growth include fluctuating raw material prices, potential health concerns related to high sodium and fat content, and increasing competition from fresh and other prepared meal alternatives. The market is projected to maintain a steady CAGR (let's assume a conservative estimate of 5% based on the frozen food industry's average growth) over the forecast period (2025-2033). This growth will be influenced by strategic marketing initiatives focusing on highlighting convenience and value, alongside efforts to improve the perceived healthfulness of frozen pizzas. Sustained innovation in crust types, toppings, and flavor profiles will also contribute to market expansion. Furthermore, the increasing adoption of e-commerce platforms and online grocery delivery services is expected to create new avenues for market penetration. However, potential regulatory changes regarding food safety and labeling, along with the increasing emphasis on sustainability and ethical sourcing of ingredients, could present challenges. Successful players will be those that effectively adapt to evolving consumer demands, embrace sustainable practices, and efficiently manage supply chain complexities.

Snapshot img

Gluten-Free Pasta Market Size 2024-2028

The gluten-free pasta market size is forecast to increase by USD 262.7 million at a CAGR of 4.5% between 2023 and 2028. The market is experiencing significant growth due to increasing health consciousness and the rising number of celiac disease patients. Western cuisine, particularly Italian, is adapting to this trend by offering gluten-free options such as multigrain, fiber-rich pasta varieties. Distribution channels, including restaurants, deli counters, and e-commerce platforms, are expanding their offerings to cater to this gluten-free food product demand. Convenience is also a driving factor, as fresh pasta, ravioli, tortelloni, and cappelletti are increasingly being sold in pre-cooked and ready-to-cook formats. Despite the growing demand, the high price point remains a challenge for some consumers. Organic gluten-free pasta, in particular, commands a premium price due to the additional costs associated with its production.

What will the size of the market be during the forecast period?

Request Free Sample

The market has gained significant traction in recent years due to the increasing awareness and adoption of healthy food products. This market caters to individuals with gluten intolerance, a condition that restricts the consumption of grains containing gluten, such as wheat, rye, and barley. Gluten-free pasta is prepared from various sources, including corn, chickpeas, lentils, grains, and a range of alternative grains like brown rice, quinoa, amaranth, and buckwheat. These grains offer various nutritional benefits, including a good source of protein, fiber, and essential amino acids. Consumption patterns of gluten-free pasta have been on the rise due to the health benefits associated with it. Gluten intolerance can lead to conditions like anemia, headaches, and constipation. By opting for gluten-free pasta, consumers can enjoy their favorite dishes while managing their health conditions. Fresh pasta varieties like ravioli, tortelloni, and cappelletti are also available in gluten-free options. These pasta types are often filled with plant-based ingredients, adding to their nutritional value. However, processed gluten-free pasta is also popular due to its long shelf life and ease of preparation.

Further, the protein content in gluten-free pasta varies depending on the source. For instance, chickpea pasta is a high-protein option, while rice pasta has a lower protein content. Consumers looking for protein-rich gluten-free pasta can opt for quinoa or lentil pasta. The market also intersects with the plant-based cheese industry. Plant-based cheese alternatives can be used to enhance the taste and texture of gluten-free pasta dishes. These alternatives offer a lactose-free and vegan option for consumers. In conclusion, the market presents a promising opportunity for businesses catering to health-conscious consumers and those with gluten intolerance. The market offers a diverse range of products, from fresh pasta varieties to processed options, catering to various dietary needs and preferences. The nutritional benefits associated with gluten-free pasta, including protein, fiber, and essential amino acids, make it a popular choice for consumers seeking healthy alternatives to traditional pasta.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Geography

  Europe

    France
    Italy


  North America

    US


  APAC



  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market caters to consumers with celiac disease and those following a gluten-free diet for health reasons. This market segment includes various types of pasta, such as multigrain, fresh pasta, ravioli, tortelloni, and cappelletti. Health benefits, including increased fiber intake and improved digestion, are driving the demand for gluten-free pasta in the US. Western cuisine heavily relies on pasta dishes, making the US a significant market for gluten-free pasta. Major retailers, including Walmart and Target, have dedicated sections for gluten-free food products. These retailers employ marketing strategies like branding and promotional discounts to attract customers. The offline distribution channels consist of departmental stores, supermarkets, hypermarkets, convenience stores, and restaurants.

Tesco, Walmart, and Target are some of the leading retailers that stock gluten-free pasta. companies in the market prioritize factors like geographical presence, ease of production, and inventory management for their retail operations. E-commerce platform

The Grocery Market industry in the UK is expected to grow at a compound annual rate of 6.4% during the five years through 2025-26. In the current year, revenue is estimated to expand by 10.1% to reach £406.7 million. The Grocery Market industry's performance is highly sensitive to the level of household disposable income, as well as competition from other grocery retailers like supermarkets. Health consciousness and environmental awareness are ever-growing, with individuals increasingly more concerned about the provenance of their food than the ease of buying it. Organic, sustainable and local products are growing in popularity and boosting revenue as consumers are happy to pay a premium for higher-quality goods with traceable production. This health consciousness, coupled with the industry's adoption of digital payment, has helped spur industry growth. The adoption of digital payment is an essential shift for grocery market holders as consumers carrying cash is becoming less frequent. Over 2022-23, food inflation surged to its highest in over four decades, peaking at around 19% in March 2023, according to ONS data. This significantly impacted grocery markets, which faced similar hikes in the cost of domestic and imported food inputs, placing significant pressure on stall operators' purchase costs. Local councils, faced with tight budgets, raised the price of pitch rents, adding to the operational costs of stall operators. A combination of these two things and depressed purchasing power among shoppers led to a drop in sales volumes. Yet, the industry's revenue has remained fairly stable. The rise of social media is a tool that, when appropriately wielded, can be of great advantage to grocery market operators and stallholders. Viral trends boost footfall and sales, allowing for premium prices to be maintained. However, relevant and quality content must be maintained to retain a loyal customer base and avoid one-timers. Looking forward, supermarket competition will continue to expand. Grocery markets must find innovative ways to boost their competitiveness by improving the shopping experience, like subscription-type models, speedy delivery or personalised services and expanding the product range. Grocery markets' revenue is forecast to swell at a compound annual rate of 7.4% to reach £580.2 million over the five years through 2030-31.

The global frozen cheese pizza market exhibits robust growth, driven by increasing consumer demand for convenient, ready-to-eat meals and the rising popularity of frozen food among busy individuals and families. The market's expansion is fueled by several key factors, including the rising disposable incomes in developing economies, the proliferation of online grocery delivery services, and the continuous innovation in product offerings, such as healthier and gourmet variations of frozen cheese pizzas. Major players like Nestlé, Dr. Oetker, and Schwan are actively contributing to market growth through strategic investments in product development, brand building, and expanding distribution networks. The market segmentation is likely diverse, encompassing various sizes, flavors (e.g., classic cheese, four-cheese blends), and price points to cater to a broad consumer base. While challenges exist, such as fluctuating raw material prices and concerns regarding the nutritional content of frozen foods, the overall market outlook remains positive, driven by sustained consumer preference for convenience and the continuous evolution of frozen pizza products to address health and taste preferences. Despite potential restraints like health consciousness and ingredient costs, the market’s convenience factor and established distribution channels are substantial drivers. The competitive landscape is intense, with both established multinational corporations and regional players vying for market share through product differentiation, aggressive marketing, and strategic acquisitions. The projected Compound Annual Growth Rate (CAGR) suggests a sustained period of market expansion, although the precise figures depend on various macroeconomic factors. Growth is expected to be particularly strong in regions with increasing urbanization and rising disposable incomes. Future market trends point towards a focus on healthier options, with the incorporation of whole-grain crusts, reduced sodium content, and organic ingredients, along with an increase in innovative product offerings to maintain consumer interest and market share.

The premade deep dish pizza market exhibits robust growth, with a market size of $4112 million in 2025 and a projected Compound Annual Growth Rate (CAGR) of 5.1% from 2025 to 2033. This expansion is fueled by several key factors. The increasing demand for convenient and ready-to-eat meals, particularly among busy millennials and Gen Z consumers, significantly drives market growth. The rising popularity of frozen food, coupled with advancements in food technology resulting in improved taste and quality, further contributes to this trend. Furthermore, the growing number of foodservice outlets and retail chains offering deep dish pizza options broadens market reach and accessibility. Increased disposable incomes in developing economies also contribute to the rising demand for premium and specialty frozen food items, including premade deep dish pizzas. Competitive pressures from established players like Nestle, General Mills, and McCain Foods, alongside innovative entrants like Daiya Foods (catering to specific dietary needs), fosters market dynamism and product diversification. However, potential challenges include fluctuating raw material prices, particularly cheese and flour, and consumer concerns regarding the nutritional content of frozen foods. Successful players will need to balance affordability with high-quality ingredients and innovative product offerings to maintain market share. The market's segmentation, although not explicitly provided, likely includes variations based on pizza size, crust type (thin, thick, stuffed), topping combinations, and target consumer demographics (families, individuals, etc.). Geographical segmentation will also play a significant role, with North America and Europe likely leading the market initially due to high frozen food consumption. However, growth in Asia-Pacific and other emerging markets is anticipated due to increasing urbanization and changing lifestyles. The strategic focus on product innovation, particularly catering to health-conscious consumers through offerings like gluten-free or low-calorie options, will be crucial for companies seeking to capture a larger market share in the coming years. The competitive landscape necessitates strategic marketing, distribution network optimization, and efficient supply chain management to stay ahead of the curve.

The global prepared canned meals market, valued at $44,260 million in 2025, is projected to experience robust growth, driven by factors such as increasing consumer demand for convenient and ready-to-eat options, rising disposable incomes, and the expanding popularity of single-serving meals. The convenience factor is particularly appealing to busy professionals and individuals with limited cooking time or culinary skills. Furthermore, advancements in food preservation techniques and packaging solutions have contributed to enhanced product quality, shelf life, and appeal, further fueling market expansion. The market's consistent CAGR of 8.4% from 2019 to 2025 indicates a sustained upward trajectory, signifying significant opportunities for established players and new entrants alike. Competitive pressures are expected to remain strong, with key players like General Mills, Nestlé, and Unilever constantly innovating with new product offerings, flavors, and healthier formulations to cater to evolving consumer preferences. This includes a focus on organic, vegetarian, and gluten-free options to meet growing health consciousness. While potential restraints like fluctuating raw material prices and concerns about high sodium content could impact growth, the overall market outlook remains positive, indicating substantial growth potential over the forecast period (2025-2033). The market segmentation, while not explicitly provided, likely includes various categories based on meal type (soups, stews, pasta, etc.), ingredient type (meat, vegetarian, vegan), packaging size (single-serving, family-size), and distribution channels (retail, food service). Regional variations in consumption patterns and preferences will also influence market dynamics. North America and Europe are anticipated to hold significant market share, although growth in emerging economies of Asia and Latin America is expected to gain momentum due to rising urbanization and changing lifestyles. The presence of major players such as ConAgra Brands, McCain Foods, and Kellogg Company indicates a competitive landscape characterized by both established brands and regional players, leading to continuous product innovation and marketing strategies targeting specific consumer segments. The long-term forecast period suggests sustained growth potential, however, ongoing monitoring of consumer trends and macroeconomic factors will be critical for market participants to optimize their strategies.

As per Cognitive Market Research's latest published report, the Global Tapioca market size will be $9,915.89 Million by 2027. Tapioca Industry's Compound Annual Growth Rate will be 4.64% from 2023 to 2030.

Asia Pacific Tapioca market size will be USD 3,961.40 Million by 2027.

Factors Affecting the Tapioca Market

Rising demand for the food & beverages industry

The food and beverage industry has a unique role in expanding economic opportunity because it is universal to human life and health. This industry operates various segments where billions of people grow, transform, and sell food, particularly in developing countries where agriculture dominates all other economic sectors. The global food & beverage industry has seen rapid growth over the last ten years and this is expected to continue. The global food and beverage industry is growing at around 5% a year and global expenditure on food products by consumers is expected to reach US$20 trillion by 2030.

Following graph shows the global revenue in the food & beverages industry which is projected to reach US $224,815 million in 2020.

Asia Pacific is the fastest growing region for the food & beverage industry due to rapid increasing population. India is forecast to have the strongest annual growth of food & beverage sales between 2017 and 2020, with 13.1%. Average annual growth in China reached to 11.2% over the last four years. Indonesia and the Philippines both countries expected to see a strong acceleration in growth, with forecasts of 10.1% and 9.6% respectively. After Asia Pacific region second most growing region for the food & beverage industry is Middle East & Africa, which is followed by the America.

Tapioca is a form of starch that is extracted from cassava root. It is then further processed into various forms such as flakes, powder ball-shaped pearls or sticks. It is considered to be the high source of carbohydrates along with vitamin. It is widely used as a thickening agent for sauces, gravies, casseroles, pies, soups, and other desserts. They are further used to make flatbreads which can be eaten alone or with other dishes. Thus, its wide use in food and beverage industry enhances its demand in overall food industry. Therefore, rising food industry worldwide boos the growth of tapioca market.

Rising awareness of its health benefits is driving market growth

Restraints for Tapioca Market

Rapid changing product prices and supply shortages due to Coronavirus (COVID-19). (Access Detailed Analysis in the Full Report Version)

Opportunities for Tapioca Market

Increasing use of Tapioca in various industries


The growing trend of healthy and nutritious food eating habits among consumers. (Access Detailed Analysis in the Full Report Version)

Introduction of Tapioca

Tapioca is a starch extracted from the cassava root which is native to South America. It is consumed as a staple food in some of the countries such as Africa, South America and Asia. and widely used for industrial and commercial and residential applications. It is gluten-free product with limited nutritional value such as high in carbohydrate content but low in protein and mineral value used a s a wheat substitute in baking or cooking. The are some properties of modified or tapioca starch such as low-cost, tapioca retains its thickening capacity.

There is rising demand for market of tapioca or modified tapioca starch, which is rapidly growing at a faster rate due to increasing use of tapioca as thickening and stabilizing agent in the manufacture food products and its application in industrial sectors. There is an increasing demand among consumers for gluten-free products, which in turn has increased the demand for tapioca starch, as it is gluten-free product. The tapioca starch provides high-carbohydrate content and prevention from food-allergies due to its gluten-free property, so does not cause food allergies to the consumer.

The gluten-free starch such as tapioca are widely used ingredient in cereal based food. There is an increasing demand for gluten-free starch products due to rising prevalence of coeliac disease, which is an immune-mediated enteropathy causes inflammation in small intestine. These patients prefer gluten-free products, which in turn increases the demand for tapioca starch in the market. Modified tapioca starch undergoes gelatinization process t...

The statistic shows the average inflation rate in Canada from 1987 to 2024, with projections up until 2030. The inflation rate is calculated using the price increase of a defined product basket. This product basket contains products and services, on which the average consumer spends money throughout the year. They include expenses for groceries, clothes, rent, power, telecommunications, recreational activities and raw materials (e.g. gas, oil), as well as federal fees and taxes. In 2022, the average inflation rate in Canada was approximately 6.8 percent compared to the previous year. For comparison, inflation in India amounted to 5.56 percent that same year. Inflation in Canada In general, the inflation rate in Canada follows a global trend of decreasing inflation rates since 2011, with the lowest slump expected to occur during 2015, but forecasts show an increase over the following few years. Additionally, Canada's inflation rate is in quite good shape compared to the rest of the world. While oil and gas prices have dropped in Canada much like they have around the world, food and housing prices in Canada have been increasing. This has helped to offset some of the impact of dropping oil and gas prices and the effect this has had on Canada´s inflation rate. The annual consumer price index of food and non-alcoholic beverages in Canada has been steadily increasing over the last decade. The same is true for housing and other price indexes for the country. In general there is some confidence that the inflation rate will not stay this low for long, it is expected to return to a comfortable 2 percent by 2017 if estimates are correct.

Full Price Kitten Food Market Outlook

The global full price kitten food market size was valued at approximately USD 3.2 billion in 2023, and it is projected to reach around USD 5.6 billion by 2032, growing at a compound annual growth rate (CAGR) of 6.5% during the forecast period. The increasing number of pet owners globally, coupled with the rising awareness about the nutritional needs of kittens, is a significant growth factor for this market. With more people adopting kittens and treating them as family members, the demand for high-quality, nutritionally balanced kitten food is on a steady rise.

One of the primary growth factors driving the full price kitten food market is the growing awareness among pet owners about the importance of early-life nutrition for kittens. Veterinarians and pet nutritionists emphasize the need for specialized diets that cater to the unique nutritional requirements of kittens to ensure their proper growth and development. This has led to a surge in demand for premium kitten food products that are tailored to provide essential nutrients, promoting healthy weight gain, immune system support, and overall well-being. Manufacturers are thus focusing on developing high-quality kitten food that meets these specific needs.

Additionally, the trend of humanization of pets is significantly influencing the market. Pet owners are increasingly treating their pets as part of the family and are willing to spend more on premium and specialized food products. This humanization trend is driving the demand for organic, natural, and grain-free kitten food options, mirroring the dietary preferences of their owners. Furthermore, the rising disposable incomes in developing economies are enabling pet owners to invest more in high-quality pet food, thereby augmenting market growth.

The surge in e-commerce and the convenience it offers is another pivotal factor contributing to the market's expansion. Online sales channels have made it easier for pet owners to access a wide variety of kitten food products, compare prices, read reviews, and make informed purchasing decisions from the comfort of their homes. This shift towards online shopping has encouraged manufacturers to establish a strong online presence and offer attractive deals and subscription services, further boosting market growth.

Regionally, North America and Europe currently hold a significant share of the full price kitten food market due to high pet ownership rates and a strong focus on pet health and nutrition. However, the Asia Pacific region is expected to witness the fastest growth during the forecast period, driven by the increasing adoption of pets, rising disposable incomes, and growing awareness about pet nutrition. Countries like China, India, and Japan are emerging as lucrative markets for kitten food manufacturers, presenting ample opportunities for expansion.

Product Type Analysis

The full price kitten food market is segmented by product type into dry food, wet food, and semi-moist food. Dry food is one of the most popular choices among pet owners due to its convenience, cost-effectiveness, and longer shelf life. It is easy to store and can be left out for kittens to graze on throughout the day without spoiling. Additionally, dry food is beneficial for maintaining dental health as the crunchiness helps to reduce tartar buildup. Manufacturers are focusing on enhancing the nutritional profile of dry kitten food by incorporating high-quality ingredients and fortifying them with essential vitamins and minerals.

Wet food, on the other hand, is highly palatable and provides added hydration, which is crucial for kittens who may not drink enough water. It is often considered more nutritious than dry food as it contains higher levels of protein and moisture, closely resembling a kitten's natural diet. Wet food is ideal for kittens with dental issues or those who are picky eaters. The demand for grain-free and high-meat-content wet food is rising as pet owners become more discerning about the ingredients in their pets' diets. Manufacturers are innovating with flavors and textures to cater to the evolving preferences of kittens and their owners.

Semi-moist food offers a middle ground between dry and wet food, combining the convenience of dry food with the palatability and moisture content of wet food. This type of food is soft and chewy, making it easier for kittens to consume. However, semi-moist food often contains higher levels of sugar and salt for preservation, which may not be ideal for all pets. Despite this, it remains a popular cho

The UK meat product manufacturing industry has recently experienced a period of extremely volatile revenue. Tumultuous inflation levels have played a major part, with household budgets fluctuating in recent years. This has fed into demand for meat products following suit as households have either dropped the discretionary items from their shopping baskets or been able to splash out. As well as impacting revenue, this has caused profit to expand and contract as input prices rise and fall. Changing consumer tastes, propelled by health and wellness trends, have also impacted the industry as meat goes in and out of fashion. Over the five years through 2025-26, revenue is anticipated to climb at a compound annual rate of 2.0% to reach just shy of £8.1 billion. More recently, inflation has not been working in the industry’s favour, with an anticipated uptick in 2025 causing households to re-evaluate their meat product consumption and cut back to cut costs. In addition, though more people are adding more meat into their diets, thanks to the surging popularity of protein, this is unlikely to turn meat products’ fortunes around. This is because more people are looking to balance their diets with meat with enhanced nutritional value by upping their protein and cutting back on processed foods. This could raise demand for some meat products, but due to their high fat and salt content it’s more likely that consumers will choose leaner meat options if they seek these benefits. In addition to this, while a new UK-EU trade deal opens up doors abroad, it could expand domestic competition in an already highly competitive market due to the homogenous products on offer. These issues have worked together to drive an anticipated drop of 5.5% in industry revenue in 2025-26. A worsening of labour shortages, fickle consumer trends and growing environmental consciousness make it difficult for businesses to react, dulling industry outlook potential. With the stability of supply shrinking and the cost of production rising to meet environmental regulations, manufacturers are likely to exit the industry as profit is slashed. Additionally, while consumer budgets are likely to relax as inflation subsides, uncertainty surrounding the next popular food items means the industry cannot put all its hope on the protein trend. This is especially true as rising health consciousness indicates a cutback on meat products. Therefore, revenue is projected to slump at a compound annual rate of 4.8% over the five years through 2030-31 to £6.3 billion.