Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than **** of the market in 2024. Apple's share of the U.S. market has remained stable since 2018, when it accounted for around ** percent. This is reflected in all markets, with Apple's global share remaining stable year-on-year. Apple growing at home Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around ** percent of the market as of **********. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola. Apple’s popularity across markets Apple has seen success with the iPhone in developed markets across the globe. iPhones accounted for **** of the **** most-sold handsets in the United Kingdom as of ************, and four of the leading five in Germany. Yet, the high price of Apple devices puts Apple at a disadvantage outside of wealthier markets. In Africa, iOS accounted for around ** percent of the mobile OS market in *************, while Android dominated with an ** percent share.

Android maintained its position as the leading mobile operating system worldwide in the first quarter of 2025 with a market share of about ***** percent. Android's closest rival, Apple's iOS, had a market share of approximately ***** percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, ** percent of iOS users had iOS 17 installed, while in the same month only ** percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from *** million units in 2008 to **** billion units in 2023. In 2020, smartphone sales decreased to **** billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.

Google's Android and Apple's iOS are the major competitors in the mobile operating system market in North America. In November 2024, Android accounted for about ** percent of the mobile OS market, while iOS accounted for around ** percent. Just *** percent of North American users were running a system other than Android or iOS

The number of Android smartphone users in the United States reached 129.1 million in 2020, and this figure is forecast to reach more than 130 million in 2021.

The rise of the Android robot

One reason for the growth of Android – developed by Google – is its open-source platform that allows mobile phone manufacturers to use and adapt the operating system for their own devices. Samsung, who run their own customized version of the Android operating system, is the leading manufacturer for Android smartphones in the United States..

Is Android’s success affecting iOS?

The increase in Android smartphone users in the United States is a part of growth in the overall market, and does not come at the expense of nearest rival, the Apple iPhone. The number of iPhone users in the United States is also increasing year-on-year. Google Android and Apple iOS are together conquering all other competitors in the United States’ mobile operating systems market holding a joint share of 99 percent.

According to a survey conducted in the United States in 2022, almost half of the male respondents, ** percent, were using an Android smartphone, while the usage of the iOS operating system was lower, ** percent. By comparison, usage of smartphones with Android operative system among women was ** percent, while ** percent of U.S. female users had an iOS device.

Snapshot img

Smartphone Market Size 2025-2029

The smartphone market size is forecast to increase by USD 99.8 million, at a CAGR of 4.1% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One major factor is the increasing adoption of artificial intelligence (AI) in smartphones, enhancing user experience through features like voice recognition and facial recognition. Sensor fusion technology is another trend, enabling devices to collect and analyze data from various sensors for improved functionality and accuracy. However, ongoing trade wars are posing challenges to market growth, with tariffs and import taxes affecting smartphone sales, particularly in key markets. These trends and challenges are shaping the future of the smartphone industry.

What will be the Size of the Smartphone Market During the Forecast Period?

Request Free Sample

The market continues to evolve, driven by advancements in telecom infrastructure and the proliferation of affordable handsets. Mobile phone users increasingly seek devices capable of leveraging 5G network technologies, with chipmakers responding by producing 5G chips for integration into mobile handsets. Android and Windows Phone operating systems dominate the market, while third-party originators challenge the status quo. Improved hardware and software capabilities enable advanced digital functions such as web browsing, music, video, gaming, and camera capability. The integration of artificial intelligence enhances user experience. Governmental assistance and the transition from feature phones to smartphones further fuel market growth. Overall, the market remains dynamic, with a focus on affordable, high-performance devices that cater to the diverse needs of consumers.

How is this Smartphone Industry segmented and which is the largest segment?

The smartphone industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Android
  IOS
  Others


Price Range

  Between USD 150-USD 800
  Greater than USD 800
  Less than USD150


Screen Size

  Greater than 6 inches
  Between 5-6 inches
  Less than 5 inches


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Technology Insights

The android segment is estimated to witness significant growth during the forecast period.

The Android operating system, provided by Alphabet Inc. (Google), is a globally popular choice for smartphones. With over 2.5 million apps available In the Google Play Store, users have access to a vast selection of applications catering to their diverse needs. Notable features of the Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers essential web services such as Google Search, Google Maps, and YouTube free of charge. The Android OS's extensive feature set has contributed to its increasing popularity among consumers worldwide.

In addition, high-speed data connectivity and integration with Internet of Things (IoT) applications further enhance its appeal. Application developers create software for various lifestyle, social media, mobile utility, and other categories, ensuring a rich and diverse app ecosystem. The Android OS is written primarily in Java and C++, with support for in-app purchases and in-app course subscriptions.

Get a glance at the Smartphone Industry report of share of various segments Request Free Sample

The android segment was valued at USD 203.60 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Request Free Sample

The market in APAC has experienced substantial growth, with China, Japan, India, South Korea, and Indonesia being the primary contributors to revenue generation. The expansion of urban populations and the subsequent increase in disposable income have fueled the demand for smartphones In the region. Key drivers of this market growth include the advancement of telecom infrastructure and the emergence of affordable smartphone options. Major global smartphone manufacturers have established manufacturing facilities in China, Taiwan, South Korea, Japan, and India to cater to the increasing demand.

Additionally, digital information consumption, human-computer interaction advancements, and the integrat

The number of smartphone users in the United States was forecast to continuously increase between 2024 and 2029 by in total 17.4 million users (+5.61 percent). After the fifteenth consecutive increasing year, the smartphone user base is estimated to reach 327.54 million users and therefore a new peak in 2029. Notably, the number of smartphone users of was continuously increasing over the past years.Smartphone users here are limited to internet users of any age using a smartphone. The shown figures have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of smartphone users in countries like Mexico and Canada.

According to a December 2021 survey of mobile users in the United States, it was found that 58 percent of smartphone users aged 18 and 34 years, were using iPhone as their main device. U.S. users between 35 and 54 years, on the other hand, preferred using an Android phone, as 53 percent of respondents of this age group stated using a smartphone operated by Android such as a Samsung or a Google smartphone.

Smartphone Operating System Market Outlook

The global smartphone operating system market size was valued at approximately USD 120 billion in 2023 and is projected to reach around USD 210 billion by 2032, reflecting a compound annual growth rate (CAGR) of 6.5% during the forecast period. The market's growth is propelled by the increasing penetration of smartphones across emerging markets, technological advancements, and the rising demand for enhanced user experiences. As mobile devices become indispensable in daily life, the demand for robust and efficient operating systems continues to surge, driving significant market expansion.

One of the primary growth factors for the smartphone operating system market is the rapid adoption of smartphones in developing economies. With increasing access to affordable smartphones, the number of mobile users has been growing exponentially in regions such as Asia Pacific and Africa. This surge in smartphone adoption is creating a substantial demand for advanced operating systems that offer seamless user experiences, security features, and compatibility with a myriad of applications. Moreover, as internet penetration continues to rise, more consumers are relying on their smartphones for various online activities, further driving the need for efficient and reliable operating systems.

The continuous evolution of technology and the integration of artificial intelligence (AI) and machine learning (ML) capabilities into smartphone operating systems are also significant growth drivers. Modern operating systems are incorporating AI to enhance user experiences by providing personalized services, improving device performance, and enabling sophisticated functionalities such as voice recognition and predictive text. These advancements are attracting tech-savvy consumers and enterprises alike, who are looking for cutting-edge technology in their mobile devices. Furthermore, the development of 5G networks is expected to revolutionize mobile connectivity, paving the way for more advanced operating system features and applications, thus fueling market growth.

Another critical factor contributing to the growth of the smartphone operating system market is the increasing focus on data privacy and security. With the proliferation of mobile internet use, concerns regarding data breaches and privacy have escalated, prompting consumers to seek operating systems that offer robust security measures. Companies are investing heavily in enhancing the security features of their operating systems to protect user data and build consumer trust. This emphasis on security is becoming a key differentiator for operating systems, influencing consumer and enterprise purchasing decisions and driving market growth.

As the smartphone operating system market continues to evolve, the role of Internet of Things (IoT) Operating Systems is becoming increasingly significant. IoT Operating Systems are designed to manage the complex interactions between various connected devices, ensuring seamless communication and data exchange. These systems are crucial in enabling smart environments, where devices such as home appliances, vehicles, and wearables can interact with each other and with smartphones. The integration of IoT Operating Systems into smartphones not only enhances the functionality of mobile devices but also opens up new possibilities for innovative applications and services. As the IoT ecosystem expands, the demand for operating systems that can efficiently manage these interconnected networks is expected to rise, further driving growth in the smartphone operating system market.

Regionally, the Asia Pacific is expected to dominate the smartphone operating system market during the forecast period, owing to its large population base and rapid technological advancements. Countries like China and India are witnessing an unprecedented surge in smartphone users due to increasing disposable incomes and government initiatives to promote digitalization. North America and Europe, with their early adoption of technological innovations and high smartphone penetration rates, continue to be significant markets for smartphone operating systems. Meanwhile, Latin America and the Middle East & Africa are emerging as potential growth markets due to improving economic conditions and expanding telecommunication infrastructure.

Type Analysis

The smartphone operating system market is segmented by type into Android, iOS, Windows, and others. Andro

The pendulum swung in 2022 with app downloads stagnating, after two years of solid growth under the pandemic. In 2023, some categories saw growth while others continued to stagnate, as users shifted...

RCS Data America gives you a lot of original RCS user contact lists at a very reasonable cost. First of all, RCS is an advanced messaging system, offering more features than SMS. Also, it is available on Android and some iPhones through Google or other carriers. Moreover, RCS Data America is very helpful for businessmen and company owners. People can easily run their businesses successfully through this. In fact, this directory will help you to get the right information about consumers that you need. However, RCS Data America includes details about their names, contacts, addresses, and ages. This contact number leads is essential for every person for their product promotion. Share product updates and special deals with engaging content that motivates customers to upgrade, boosting interaction, personalizing their experience, and increasing sales. So, this dataset can be your perfect choice if you want to get access to the competitive marketing world. America RCS Data offers vast contacts of the actual user with more accuracy. With this verified contact list, you can reach famous businessmen. Most importantly, it allows you to make good decisions for your business in the country. Actually, this is like having a roadmap to success that shows you more outcomes than you spend. So, choosing our up-to-date lead will be a game changer for you in the American marketing area. Likewise, this America RCS Data not only improves efficiency and profitability but also supports strategic planning. Additionally, our authentic RCS data offers valuable benefits for stakeholders. That enables you to make market analysis and make the right decision. Above all, this America RCS Data guides you through direct marketing. Besides, start interactive campaigns to promote products and boost website visits with one carousel message. So, for long-term growth and success within the competitive market, you can totally depend on us.

As of July 2024, Apple’s iPhone 15 was the most popular smartphone model sold in the United States, accounting for over **** percent of total smartphone sales. The iPhone was the most popular smartphone in the United States at that time, occupying four spots in the top five. Apple and Samsung: two leading competitors Apple and Samsung are the leading smartphone vendors in the United States with a combined market share of almost ** percent in the second quarter of 2023. The two smartphone vendors dominate the U.S. smartphone market not only in terms of sales, but also when it comes to customer satisfaction: Samsung’s Galaxy line and the Apple iPhones are the highest ranked smartphone models on the American customer satisfaction index. In line with their successes in the United States, Apple and Samsung also lead the global smartphone market, albeit to a lesser degree – the two brands have a combined market share of close to ** percent. Smartphone penetration the highest in the United States Smartphone sales value in the United States more than doubled in the last decade, making the U.S. one of the major smartphone markets globally. In 2024, over *** million smartphones were forecast to be sold, with the number of U.S. smartphone users forecast expected to grow in the coming years.

The statistic shows the share of the population in the United States that uses a smartphone in the United States from 2018 to 2025. In 2025, ***** percent of the population in the United States is forecast to use a smartphone. Smartphone user penetration - additional information A smartphone can be defined as a mobile device that uses an identifiable operating system and has a more advanced technological capability than a basic mobile phone. The number of U.S mobile users who have a smartphone is set to more than triple between 2011 and 2017 to almost ** percent of all mobile users. This means that the number of overall smartphone users is forecast to top *********** by 2017. The smartphone penetration rate of mobile users is similarly high in the United Kingdom, with over ** percent expected to own a smart device by 2017. However the smartphone market is set to grow at a slower rate in China with just under half of mobile users forecast to own a smartphone in 2017. The percentage is even lower in India where ** percent of mobile phone users are predicted to use a smartphone by 2017. Android phones and iPhones remain the most popular choice for smartphones with the two respective Operating Systems holding ** percent of the market sales in the U.S. in 2013. This trend looks set to continue with two new competing smartphones on the market, the Samsung Galaxy Note 4 (Android) and the iPhone 6 (iOS), both unveiled in 2014.

Mobile payments apps are used by more than two billion people globally, with millions more coming online each year. In India, South-east Asia and South America, the younger generation skipped the...

This statistic shows the distribution of mobile operating systems installed on consumers' smartphones (by age group) in the United States in 2024. As of **********, ** percent of 18 to 29 year old respondents said that their smartphone ran on iOS (Apple). The survey was conducted among ***** respondents. Access millions of exclusive survey results with Statista Consumer Insights.

Indoor Cycling App Market Outlook

The global indoor cycling app market size was estimated to be USD 1.2 billion in 2023 and is expected to reach USD 3.8 billion by 2032, growing at a CAGR of 13.2% during the forecast period. This impressive growth can be attributed to the increasing popularity of home-based fitness regimes and the integration of advanced technologies in fitness applications.

One of the primary growth factors driving the indoor cycling app market is the rising awareness about health and fitness among the global population. People are increasingly adopting healthier lifestyles, and indoor cycling provides a convenient and effective way to achieve fitness goals. The convenience of working out at home without the need to commute to a gym or fitness center has added significantly to the popularity of these apps. Additionally, the COVID-19 pandemic has accelerated this trend, with many individuals preferring home workouts to avoid crowded places.

Technological advancements also play a crucial role in the growth of the indoor cycling app market. With the integration of features such as real-time performance tracking, virtual reality, and AI-based personalized training plans, these apps offer a more engaging and effective workout experience. The incorporation of gamification elements like leaderboards, challenges, and social sharing options has further enhanced user engagement and retention, making indoor cycling not just a workout but a competitive and social activity.

The increasing penetration of smartphones and high-speed internet connectivity also contributes to the market growth. As more people gain access to affordable smartphones and reliable internet, the adoption of fitness applications, including indoor cycling apps, has surged. Furthermore, the availability of diverse subscription models, catering to different user needs and budgets, has made these apps more accessible to a broader audience. The freemium model, in particular, has been instrumental in attracting a large user base, providing basic features for free while charging for premium content and services.

Regionally, North America and Europe dominate the indoor cycling app market due to the high awareness and adoption of fitness technologies. However, markets in the Asia Pacific and Latin America are expected to witness significant growth during the forecast period. The growing middle class, increasing disposable incomes, and rising health consciousness in these regions create lucrative opportunities for market players. Government initiatives promoting health and wellness also contribute to the market expansion in these regions.

Platform Analysis

The indoor cycling app market is segmented by platform into iOS, Android, and Windows. The iOS segment holds a significant share of the market, driven by the high penetration of Apple devices in developed regions like North America and Europe. iOS users are often willing to spend more on premium applications and services, which benefits market players offering feature-rich indoor cycling apps. The seamless integration of these apps with other Apple devices, such as the Apple Watch, enhances user experience and engagement.

Android, however, leads in terms of market share due to the widespread use of Android smartphones globally. The affordability and variety of Android devices make these apps accessible to a larger audience, particularly in emerging markets like Asia Pacific and Latin America. Android's open platform allows developers to innovate and offer a wide range of features, catering to diverse user preferences. This flexibility and accessibility make Android the dominant platform for indoor cycling apps.

The Windows segment, though smaller in comparison, is gradually gaining traction. The user base for Windows smartphones may be limited, but the integration of indoor cycling apps with Windows PCs and tablets offers a unique advantage. Users can benefit from larger screens and better display resolutions, enhancing the overall workout experience. Moreover, the compatibility with Microsoft's ecosystem, including devices like the Surface tablet and Xbox, provides additional avenues for growth in this segment.

Overall, the platform segmentation highlights the diverse preferences and behaviors of users across different operating systems. Market players need to tailor their features and marketing strategies to cater to the specific needs and expectations of iOS, Android, and Windows users. By leveraging the strengths of each platform, indoor cycling app

This statistic shows the number of smartphone users in the U.S. from 2009 to 2040. For 2022, the number of smartphone users in the United States is estimated to reach 307 million.

Smartphone users - additional information

Advances in telecommunication technology have been significant in recent years. These advances have led to a level of connectivity never seen before. The number of smartphone users in the US has risen steadily over the last several years and forecasts estimate that smartphone penetration in North America will also continue to rise steadily into the future. The United States is one of the leading countries in the world with respect to adoption of smartphone technology.

In America the most popular smartphone brands are Samsung and Apple, while the most popular smartphone operating systems / platforms with respect to market share are none other than Google Android and Apple’s own operating system, iOS. Other operating systems, such as Symbian, Blackberry OS, Bada and Windows have struggled to maintain a foothold in the market as iOS and Android clearly dominate the field.

The first official smartphones came onto the market in the early 1990s. Initially a smartphone was classified by its ability to offer features like e-mail capability, internet access, QUERTY keyboards, personal digital assistant functions and perhaps a built-in camera. As of today, smartphones have progressed even more and we typically classify smartphones as having a high definition touchscreen, various apps, navigation tools and high-speed internet on the go. More recently sales of smartphones have even exceeded that of traditional feature phones as smartphone usage has continued to rise.

This statistic shows the smartphone penetration as share of the population in the United States from 2010 to 2021. In 2018, 69.6 percent of the U.S. population used a smartphone.

Smartphone penetration in the U.S. - additional information
Almost two-thirds of Americans are predicted to own a smartphone by 2017, more than a threefold increase since 2010. A smartphone is a mobile phone that uses an identifiable open Operating System (OS) and has more advanced computing capability and connectivity than a basic phone. The OS is supported by third party applications (commonly known as apps) written by the developer community.

The operating system must be able to support a multitasking environment and user interface that can handle multiple applications at the same time. Two of the most popular operating systems on the market are made by Google (Android) and Apple (iOS) who had a combined stake of over 90 percent of the smartphone market share worldwide at the end of 2016.

The popularity of the smartphone has risen immensely since Apple introduced its first iPhone in 2007, with 43.5 percent of all Americans forecast to own an iPhone by 2016. The first iPhone was notably different from other smartphones at the time because it used a large touchscreen for direct finger input, rather than the need for a stylus, keypad, or keyboard.

The first smartphone to use the Android OS was the HTC Dream released in 2008. Although numbers of people using this OS were low at first, it has since grown to be the most used operating system, with an estimated 107.7 million Americans projected to own an Android phone by 2016.

Manufacturers’ market share of smartphone sales in the United States is led by Apple and Samsung, with a market share of ** percent and ** percent, respectively, as of the second quarter of 2024. Next to Apple and Samsung are Lenovo and HMD, with respective market shares of ** and one percent.  Global smartphone market While Apple continues to lead the U.S. smartphone market, it has traditionally lagged behind on the global scale. Samsung has been the leading smartphone vendor worldwide since 2012. However, Samsung’s lead in terms of market share has started to dwindle in recent years, meaning that Apple and other Chinese competitors, such as Xiaomi, vivo, and Huawei, have seen a boost in the smartphone industry. Apple’s traction on the global scale in 2020 comes from its move towards 5G-enabled smartphones, which have doubled sales one year, from 2020 to 2021, alone. Apple is currently the leading vendor in terms of global 5G smartphone shipments. The introduction of 5G throughout the world brings with it the possibility to upheave the smartphone market as we know it. Are U.S. consumers satisfied with Apple and Samsung phones? Apple and Samsung not only lead the smartphone market in the United States in terms of usage, but also in terms of customer satisfaction. The highest ranked smartphone models on the American customer satisfaction index are nearly all Samsung Galaxy and Apple iPhone models. Furthermore, it appears that U.S. smartphone users are unlikely to change their primarily used smartphone brand anytime soon.

In February 2025, the YouTube's mobile app was the most popular smartphone app in the United States, with approximately 167 million unique monthly users in the country on iOS and Android combined. Gmail followed with approximately 148 million monthly active users, while Facebook was reported having 146.6 million active users in the examined month. In the United States, the mobile internet user penetration is set to reach 92.5 percent of the population in 2029. Some of the most popular app categories on the Apple App Store are dedicated to gaming, business, or education. In July 2021, casual mobile gaming app Black Blast! was the most popular game for iPhone users, with more than 1.66 million downloads. Mobile social networks, including Facebook, Twitter, Instagram, are still among the most popular social apps for mobile users in the country. However, video apps YouTube and TikTok have quickly become users' favorite social media. In June 2021, the popular short-video app TikTok was counting more than 6.5 million downloads from iOS users in the United States during the last quarter of 2023.