With over 470 million dogs kept as pets worldwide, dogs came out on top as the leading type of pet in 2018. Within the same year, there were roughly 370 million pet cats in the world.

Pets in the European Union

While dogs were globally speaking the most common type of pet, cats were more common in the European Union in 2018. Roughly 75 million people within this region had a pet cat in 2018, compared to the 65 million pet dogs. That year, Germany had about nine and a half million pet dogs, making it the country with the highest number within the European Union. Other top dog-loving countries included the United Kingdom, Poland, and France.

Other pets in Germany

Besides cats and dogs, Germans had many other household pets in 2018. About five and a half million small pets, such as hamsters and rabbits, were kept by Germans that year. Additionally, about two million households in Germany owned an aquarium and roughly one and a half million households owned a garden pond.

Are cats winning the battle against dogs? If dogs are man’s best friend, it seems that the small feline has a big space in French people’s households. In 2022, a third of households owned a cat in France, whereas 20 percent of them declared owning a pet dog.

This is a cat’s world  

Similarly, there were more cat owners in Belgium, in Denmark and Germany, than dog owners. Although this may be true, in Spain and the United Kingdom, people were more frequently dog owners than cat owners. Nonetheless, in the U.K the number of pet cats was on the rise, there were 12 million cats registered in 2021-2022.

Cat-ching!  

In the United Kingdom, the lifetime cost of keeping a cat was 12,000 British pounds, which was slightly higher than the cost of keeping a dog. On the opposite side, in the United States, annual expenses for cats were lower than expenses for dogs. Pet owners are keen to celebrate with their animals as a significant share makes the effort to purchase gifts for them on special occasions.

This statistic shows the average share of pet ownership worldwide as of 2023, by pet type. Across all surveyed countries, dogs and cats are the most popular pet type around the world.

An estimated 65.1 million households in the United States owned at least one dog according to a 2023/24 pet owners survey, making them the most widely owned type of pet across the U.S. at this time. Cats and freshwater fish ranked in second and third places, with around 46.5 million and 11.1 million households owning such pets, respectively.

Freshwater vs. salt water fish

Freshwater fish spend most or all their lives in fresh water. Fresh water’s main difference to salt water is the level of salinity. Freshwater fish have a range of physiological adaptations to enable them to live in such conditions. As the statistic makes clear, Americans keep a large number of freshwater aquatic species at home as pets.

American pet owners

In 2023, around 66 percent of all households in the United States owned a pet. This is a decrease from 2020, but still around a 10 percent increase from 1988. It is no surprise that as more and more households own pets, pet industry expenditure has also witnessed steady growth. Expenditure reached over 136 billion U.S. dollars in 2022, almost a sixfold increase from 1998. The majority of pet product sales are still made in brick-and-mortar stores , despite the rise and evolution of e-commerce in the United States.

According to a national pet owners survey, there was a total of approximately 95.6 million cats living in households in the United States in 2017. In the same year, some 68 percent of all U.S. households owned at least one pet.

Increasing pet expenditure

Whilst the number of households owning cats, and pets in general, has remained relatively consistent over the last few years, pet industry expenditure has steadily grown. Consumers are expected to spend a record breaking 75.38 billion U.S. dollars on their pets in 2019. The majority of pet market revenue comes from food sales, followed by veterinary care costs.

Shopping location preferences

When it comes to shopping locations, most consumers still purchase their pet products in physical retail stores. However, the number of consumers buying pet products online is on the rise. Dry cat food was the number one pet product bought online by cat owners in the United States in 2018.

According to Cognitive Market Research, the global Pet Clothing Market size will be XX million by 2030, whereas its compound annual growth rate (CAGR) will be XX% from 2024 to 2031.

North America held the largest share of the global Pet Clothing market around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.
Europe accounted for a share of over XX% of the global market size of USD XX million.
Asia Pacific held a market share of around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.
The Latin American market is around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.
Middle East and Africa held the major market of around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.

Market Dynamics of the Pet Clothing Market

Key Drivers of the Pet Clothing Market

An increase in the adoption of pets Fueling the Growth of the Pet Clothing Market

The adoption of pets has increased since the COVID-19 pandemic. The number of pets adopted has increased as a result of nuclear families, more disposable income, and people looking for a companion to form a link with a furry buddy.

• For Instance: According to a Google Trends-based study, during the early lockdown phase (April and May 2020), there were significantly more searches for dog, cat, and pet adoption in general than there had been in the preceding five years. Particularly, searches for the terms "dog adoption" and "cat adoption" increased by 250% over the same time frame in 2019.

https://www.eposrl.com/en/magazine_pt/pets-and-the-pandemic/

These pet owners identify as pet parents and have developed strong emotional bonds with their animals. boosting their expenditure on pet-related accessories and other goods as a result. Those who are childless fulfill their emotional urge for a child by dressing and adopting a pet.

Additionally, as a result of the growing pet humanization movement, more people have begun to see their animals as part of their families and are spending money on clothing and other necessities for their well-being. As a result, owners' increasing investments in pet clothes are having a beneficial effect on the market's growth rate. Furthermore, as social media has grown, more pet owners are posting pictures and videos of their animals, which has raised the desire for stylish, modern pet clothing and significantly impacted the market share demand.

Growing consumer desire for eco-friendly pet clothing to support expansion

The need for environmentally friendly products is expected to be driven by the changing customer trend towards purchasing clothing for their pets made of recycled or plant-based materials like cotton, hemp, bamboo, recycled fabrics, and others.

• For Instance: On Nov 13, 2023 – A popular eco-friendly choice in Canada Pooch allowed us to outfit our dog stylishly while taking environmental responsibility. Eco-friendly dog coats are more kind to the environment and offer comfort and style.

https://canadapooch.com/blogs/news/sustainable-and-eco-friendly-dog-jacket-options

These days, parents like to buy their pets' and themselves the most current trendy costumes, matching colours, designs, and patterns. Consequently, the increasing popularity of these ensembles is anticipated to be positive for the expansion of the pet clothing market worldwide. Many dogs, like Labradors and golden retrievers, find it uncomfortable to play or engage in other activities while dressed in stylish clothes. Therefore, it is anticipated that the growing demand for environmentally friendly pet clothing which are casual yet functional will create new market growth prospects. In addition, the increased popularity of holiday celebrations is probably going to fuel demand for festival costumes for dogs and cats, like Santa suits and hanfus.

Restraint of the Pet Clothing Market

The seasonal nature of pet clothing demand and its restricted use brought on market limi...

Asia Pacific Pet Care Market size was valued at USD 49.46 Billion in 2024 and is projected to reach USD 101.92 Billion by 2031, growing at a CAGR of 9.46%from 2024 to 2031.

Global Asia Pacific Pet Care Market Drivers

Rising Disposable Income and Urbanization: Increasing disposable income, particularly in developing economies within the Asia Pacific region, allows people to spend more on non-essential items like pet care products and services. Additionally, urbanization creates smaller living spaces, often leading to pet ownership of smaller animals requiring specialized food and care.

Shifting Demographics and Changing Lifestyles: The Asia Pacific region is witnessing a growing aging population and a trend towards smaller families. This can lead to increased pet ownership as pets can provide companionship and emotional support.

Humanization of Pets: Pet owners in the Asia Pacific region are increasingly treating their pets like family members. This trend fuels the demand for premium pet food, treats, grooming products, accessories, and pet healthcare services.

Growing Awareness of Pet Health and Well-being: Pet owners are becoming more knowledgeable about pet health and wellness. This leads to a rise in preventative healthcare practices, vaccinations, and higher-quality pet food that promotes better nutrition.

Evolving Retail Landscape and Online Sales: The growth of e-commerce platforms in the Asia Pacific region offers convenient access to a wider variety of pet care products at competitive prices. This online segment is experiencing significant growth within the pet care market.

Increasing Investment in Pet Care Infrastructure: Rising pet ownership is leading to an increase in pet stores, veterinary clinics, pet grooming salons, and pet-friendly establishments. This expanding infrastructure caters to the diverse needs of pet owners.

Growing Popularity of Breed-Specific Products: The popularity of specific dog and cat breeds is driving the demand for specialized pet food, treats, and grooming products tailored to the unique needs of these breeds.

Government Regulations and Focus on Animal Welfare: Some governments in the Asia Pacific region are implementing stricter regulations regarding animal welfare. This can lead to increased spending on pet care as responsible ownership practices become more emphasized.

Rising Social Media Influence and Pet Influencer Marketing: The growing influence of social media is creating pet celebrities and online communities. Pet influencer marketing can influence pet owners’ purchasing decisions, promoting specific pet care products and services.

How many dogs are there in the US? According to a pet owners survey, there were approximately 89.7 million dogs owned in the United States in 2017. This is an increase of over 20 million since the beginning of the survey period in 2000, when around 68 million dogs were owned in the United States.

Why has this figure increased?

The resident population of the United States has also increased significantly within this time period. It is, therefore, no surprise that the number of dogs owned in U.S. households has also increased, especially when considering that the household penetration rate for dog-ownership reached almost 50 percent in recent years.

The dog food market in the United States

The large number of dogs owned by Americans creates a lucrative market for pet food brands and retailers. Pedigree, the leading dry dog food name brand in the U.S., had sales amounting to around 550 million U.S. dollars in 2017. Pedigree also led the pack in the wet dog food category , with sales of around 240 million U.S. dollars in the same year.

According to Cognitive Market Research, The Global pet toys market size is USD 3.2 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 7.80% from 2023 to 2030.

The demand for pet toys s is rising due to increasing adoption of pets and rising spending for pet toys among pet owners are propelling the market growth.
Demand for Interactive Toys remains higher in the pet toys market.
The Dogs category held the highest pet toys market revenue share in 2023.
North American pet toys will continue to lead, whereas the Asia-Pacific pet toys market will experience the most substantial growth until 2030.

Increased Pet Ownership Trends to Provide Viable Market Output

One key driver in the pet toys market is the sustained increase in pet ownership globally. The growing number of households with pets, particularly dogs and cats, drives the demand for engaging and entertaining pet toys. As more individuals view pets as integral family members, the desire to provide enriching experiences for their animals fuels the market's growth. This trend is further amplified by societal shifts toward a focus on companionship, leading to higher spending on pet-related products, including a diverse range of toys.

In May 2020- Radio Systems Corporation declared its merger & acquisition with Clayton, Dubliner & Rice. The Radio Systems Corporation is the prominent innovator in the companion animal health & safety market, while Clayton, Dubliner & Rice was an American private equity company.

(Source: www.cdr-inc.com/news/press-release/cdr-acquire-market-leading-innovator-pet-products)

Emphasis on Pet Health and Wellness to Propel Market Growth

Another crucial driver is the heightened awareness of pet health and wellness. Pet owners are increasingly prioritizing the physical and mental well-being of their animals, seeking toys that promote exercise, mental stimulation, and overall happiness. The recognition of the role play and interaction play in addressing behavioural issues and promoting a healthy lifestyle has led to a demand for innovative and functional pet toys. Manufacturers and retailers are responding by introducing products that cater to specific health needs, such as dental health, cognitive development, and stress relief, driving market dynamics in line with evolving consumer preferences.

In January 2023, PetSmart and Fisher-Price, superstores in the U.S. introduced a Line of Puppy Toys. With the new Fisher-Price collection, now offered in stores and online at PetSmart, pet parents may acquire their dogs' toys comparable to those for their children.

(Source: www.petsmart.com/dog/toys/)

Market Dynamics of the Pet Toys

Safety Concerns and Product Quality Assurance to Restrict Market Growth

A significant restraint in the pet toys market is the ongoing challenge of ensuring product safety and quality assurance. Instances of product recalls due to issues such as choking hazards, toxic materials, or poor manufacturing practices can erode consumer trust and negatively impact the market. The need for stringent quality control measures and adherence to safety standards presents a continual challenge for manufacturers and regulators, as ensuring the well-being of pets remains a top priority for consumers, influencing their purchasing decisions and potentially hindering market growth.

Impact of COVID–19 on the Pet Toys Market

The COVID-19 pandemic significantly impacted the pet toys market as pet ownership and the demand for pet-related products surged during lockdowns and social distancing measures. With more people spending time at home, there was a noticeable increase in pet adoption rates and a heightened focus on pet well-being. This translated into a growing demand for pet toys as owners sought to engage and entertain their furry companions. However, disruptions in the global supply chain, manufacturing delays, and economic uncertainties influenced the market dynamics. The shift towards e-commerce accelerated, with online platforms becoming essential for pet toy purchases. Additionally, as consumers became more conscious of product safety and quality, there was an increased preference for durable and sustainable pet toys. Introduction of the Pet Toys Market

The pet toys market refers to the industry involved in the manufacturing, distribution, and sale of various play items designed sp...

The Global market for Dog Training Services was USD 27.6 billion in 2022 by Cognitive Market Research, and it is projected to expand at a CAGR of 9.8% from 2023 to 2030. How Are The Main Opportunities/Drivers Influencing The Dog Training Services Market?

People's Increasing Preference For Pet Companions is Driving the Market

Numerous benefits of owning a pet include improved health. They may increase opportunities for people to interact with others, go outside, and exercise. Regular pet interaction and walks can lower blood pressure, cholesterol, and triglyceride levels. Pets can aid in the management of loneliness and anxiety by offering companionship to people. Animals provide their owners with emotional support, especially during trying times. Numerous research suggests that having a pet nearby during a stressful situation may help reduce stress.

According to Pet Sitters International (PSI), which includes professional pet sitters, the majority of their clients are dog and cat owners in March 2022. 73% of PSI members provided services for birds, 70% for freshwater fish, 59% for reptiles and amphibians, and 75% of PSI members provided services for small animals.

(Source:assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/389817/44389_unact_animals_Fish_Amphibians_Reptiles_and_Cephalopod.pdf)

Need to Establish Effective Communication Between Pets and Owners is Boosting Market Growth

Through training, a pet can learn to recognize human motions and gestures, resulting in improved understanding and communication between the owner and the pet. Pet training helps to create a communication pathway between people and their animals by enabling people to ask their pets to perform specific activities and educate them how to respond appropriately. Pet training is a special form of bonding that may be included in a pet's daily routine.

In 2019, there were 20,413 businesses offering pet care services, according to the U.S. Census Bureau. In addition, the APPA estimates that in 2020, American pet owners spent almost 103 billion USD on their animals.

Growing Trend Of A Pet Companion

(Source:www.census.gov/library/stories/2020/02/spending-on-pet-care-services-doubled-in-last-decade.html)

The Factors are Limiting the Market's Growth for Dog Training Services

Difficulty of Adopting and Raising Pets is Limiting Market Expansion

Despite the fact that some cats and dogs are rather autonomous, they still require parental care for tasks like feeding, exercise, training, and grooming. More time and attention may be required for a breed that is more dependent or a pet that has a strong affinity with other animals. When an animal is adopted into the home, it is almost like having a child. Breed study is essential before adoption. This would help the owner better predict the kind of attention the pet would need. Some animals need more care overall, including training and grooming. Along with breed, age must be taken into account.

Impact of COVID-19 on The Dog Training Services Market

The Covid-19 outbreak caused a worldwide increase in pet adoption. Lockdown regulations made it necessary for individuals to spend more time at home, thus many were urged to get dogs for company. Pet training services became more popular as a result. People's mental health suffered significantly during the protracted lockdown, and getting a pet as a friend helped improve their social and mental well-being. Introduction of Dog Training Services

The professional services that are given to pets to teach them how to act in a particular way in response to a particular scenario or stimulus. Pet training encourages the animals' socialization and safety, eliminates undesirable pet behaviour, and builds a closer link between pet parents and their pets. Growing awareness of the value of pet training and increased local and regional pet training service penetration are driving the growth of the worldwide pet training services market. The benefits and benefits of training pets are numerous for pet owners. Dogs, for instance, are trained for a variety of purposes, including security, companionship, entertainment, bomb detection, and many others. The canines must be properly taught in order to carry out their tasks.

These innovations enable companies to provide more customised products and services, which helps th...

Pet Carriers Market size was valued at USD 704.62 Million in 2024 and is projected to reach USD 942.85 Million by 2031, growing at a CAGR of 4.09% from 2024 to 2031.

Global Pet Carriers Market Drivers

The market drivers for the Pet Carriers Market can be influenced by various factors. These may include:

Growing Pet Ownership: The market for pet carriers is significantly influenced by the growing number of pet owners worldwide. There is an increasing demand for carriers in order to move pets in a secure and comfortable manner as more people acquire pets.
Urbanisation and Travel: The need for pet carriers is fueled by the trends of urbanisation as well as a rise in travel and leisure time. Reliable carriers are necessary since pet owners frequently take their animals on trips, relocate, or visit the veterinarian.
Emphasis on Pet Safety and Comfort: Pet owners place a high priority on their pets’ safety and comfort, which has created a need for carriers with features like sturdy construction, sufficient ventilation, and cosy interiors.
Humanization of Pets: As the trend of humanising pets gains popularity, pet owners are becoming more and more prepared to spend money on high-quality items for their animal friends, such as fashionable and convenient carriers.
Influence of Social Media and Trends: The ownership and upkeep of pets are influenced by social media platforms to a large extent. Celebrities and influencers frequently display their pets and offer product recommendations, including carriers, which piques consumers’ curiosity and increases demand.
E-commerce Growth: Customers can now purchase a variety of pet carriers from the comfort of their homes more easily thanks to the emergence of e-commerce platforms. Online shopping’s ease helps the pet carrier industry thrive by giving retailers and manufacturers a wider audience.
Innovations in Design and Materials: As a result of constant innovation in carrier design and materials, consumers seeking contemporary and useful pet transportation solutions are drawn to products with multipurpose features, ergonomic designs, and lightweight yet durable fabrics.
Regulatory Standards and Airline Requirements: These factors also have an impact on the pet carrier business. Airline rules and safety regulations compliance fuel demand for carriers that fit particular requirements for air travel.

According to cognitive market research, the global pet carriers market size was valued at USD xx billion in 2024 and is expected to reach USD xx billion at a CAGR of xx% during the forecast period.

The rise in pet ownership globally has contributed to the market expansion. With more households adopting pets, there is a corresponding need for suitable carriers to transport them safely and conveniently.
One of the primary drivers of the global pet carrier market is the increasing concern for the safety and comfort of pets during travel. Pet owners are more conscious than ever about ensuring their animals' well-being when on the move.
An exciting opportunity for engineering in the global pet carriers market is the integration of smart technology into pet carriers, offering enhanced functionality and convenience for pet owners.
The usual guideline for pet carriers in the cabin is that they must fit beneath the owner’s seat and have a waterproof bottom.
The flexible and padded construction provides a more cushioned and cozy environment, reducing stress and anxiety for pets.

Market Dynamics of the Pet Carriers Market

Key Drivers of the Pet Carriers Market

Increasing pet humanization trends will significantly drive the market

As pets increasingly become integral members of households, the trend of pet humanization drives significant growth in the pet carriers market. Pet owners now seek carriers that offer comfort, safety, and style, mirroring their desire to provide the best possible experience for their beloved companions. This trend manifests in the demand for carriers with features such as plush padding, adjustable straps, and fashionable designs, catering to the emotional and practical needs of pet owners. The market for pet carriers is benefiting from the humanization trend that pet adopters are increasingly exhibiting. Given that pets are seen as family members, rising disposable wealth is driving demand for luxurious and pleasant pet care items. The market share of pet carriers is growing due to their practical use when traveling. • For instance, according to Forbes Advisor, 90.5 million homes own a pet, or 70% of U.S. households, with more households owning dogs than cats. Approximately 2 million dogs and 2.1 million cats are adopted from pet shelters in America annually. (Source:https://www.forbes.com/advisor/pet-insurance/pet-adoption-statistics/ )

Safety and comfort of pets are enhanced due to pet carriers hence propelling the market growth

One of the primary drivers of the global pet carrier market is the increasing concern for the safety and comfort of pets during travel. Pet owners are more conscious than ever about ensuring their animals' well-being when on the move. As a result, manufacturers have developed carriers with enhanced safety features such as secure latches, good ventilation, and sturdy construction. These carriers are designed to keep pets secure and reduce stress during transit. Moreover, carriers now come in a variety of shapes and sizes, catering to different pet breeds, from small dogs and cats to larger animals like rabbits and guinea pigs. Many carriers are equipped with plush interiors and extra padding to ensure pets are comfortable during their journey. The usual guideline for pet carriers in the cabin is that they must fit beneath the owner’s seat and have a waterproof bottom. Additionally, the pet must be able to turn around, stand up, and lie down in the carrier. Additionally, the kennel must be ventilated on three sides. • For instance, In September 2023, Tavo introduced the Maeve Pet Protection System, which combines a carrier and vehicle base for a comprehensive pet travel safety solution. The 3-in-1 Pet Protection System also includes a carrier, vehicle base, and stroller frame for an expanded travel solution for pets both inside and outside the vehicle. (Source:https://tavopets.com/usa/maeve-roscoe-pet-protection-system )

Restraint of the Pet Carriers Market

Strict regulatory compliance challenges may hamper the market growth

One of the major growth restraints facing the pet carriers market is the complexity of regulatory compliance, particularly concerning airline travel. Airline regulations governing pet carriers can vary widely, often leading to confusion and inconsistency for both manufacturers and...

According to Cognitive Market Research, the global Smart Pet Tracker market size will be USD 1352.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 11.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 541.04 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 405.78 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 311.10 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 67.63 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 27.05 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.7% from 2024 to 2031.
The Cats category is the fastest growing segment of the Smart Pet Tracker industry

Market Dynamics of Smart Pet Tracker Market

Key Drivers for Smart Pet Tracker Market

Integration with emerging technologies, such as IoT-based devices, to drive market expansion

The Internet of Things (IoT) for pets enables pet owners to remotely monitor, acquire health data, trace activity, feed, and engage in play with their companions despite their absence. The mechanisms that are most frequently employed in IoT pet tracking solutions are wearable devices for canines. The demand for these devices is on the rise, and there are a variety of wearable solutions that can be employed for a different purpose. There are numerous factors contributing to the global proliferation of IoT-driven pet solutions, including the increasing number of people who have pets, the surge in government funding in the animal health care industry, the increasing demand for pet management solutions, and the growing preference for Internet of Things (IoT) facilities among pet owners.

Application of Digital Technologies and Contemporary Remote Patient Monitoring to Advance Market Development

The pet health sector is also being transformed by the ongoing adoption of digital technologies and modern remote patient surveillance in the healthcare sector. The demand for pet healthcare solutions is substantial, as more than six in ten U.S. families own at least one companion. With a variety of wearable and non-wearable pet accessories, pet owners can monitor and trace every aspect of their companion's health, with solutions that range from smart health monitoring solutions to wearable solutions. The following are among the many pet health monitoring devices: smart pet health monitors, pet monitoring cameras, smart pet collars, and more. Ordinary pet products can be improved to offer more intelligent capabilities for interpreting pet health data by utilizing Artificial Intelligence (AI) and the Internet of Things (IoT) technology. These intelligent devices can analyze behaviors, detect changes, monitor long-term health trends, and evaluate the effects of exercise and nutrition on individual pets. Consequently, a variety of market participants are developing and introducing new wearable solutions that provide enhanced companion health monitoring capabilities.

Restraint Factor for the Smart Pet Tracker Market

The Usage of Pet Wearable Devices among Pet Owners Can Be Influenced by Their Lack of Reliability and Maintenance

Regular inspections are necessary for all technological devices, including wearables and smart companion equipment. They are susceptible to malfunctions or failures, which can disrupt conventional care procedures. The continuous challenge of advancing and maintaining firmware that facilitates updates, interoperability, and new features is a result. Pet proprietors may encounter complications due to other factors, including battery life and maintenance. Owners may incur additional expenses as a consequence of battery degradation. Pet owners need to fulfill maintenance obligations, including the updating of software and the appropriate care of devices in response to external environmental factors. The materials used in the devices can induce allergic reactions and skin irrit...

Companion Animal Health Market Size And Forecast

The Companion Animal Health Market size was valued at USD 22.48 Billion in 2024 and is projected to reach USD 43.14 Billion by 2031, growing at a CAGR of 8.49% from 2024 to 2031.

Companion Animal Health Market Drivers

Increasing pet ownership: The growing number of pet owners worldwide, especially in developing countries, is driving demand for companion animal healthcare products and services.

Rising pet humanization: People are treating their pets as family members and are willing to spend more on their healthcare.

Growing awareness of pet health: Pet owners are becoming more educated about pet health issues and are seeking preventive care and treatment for their animals.

Companion Animal Health Market Restraints

Economic factors: Economic downturns can lead to a decline in pet ownership and spending on pet care.

Regulatory challenges: Obtaining regulatory approval for new animal health products can be time-consuming and expensive.

Hungary had the highest share of dog-owning households in the European Union, with almost half of the population owning at least one dog in 2023. Other countries, like Poland and Romania, had a little more than a third of households with at least one pet dog. Pet ownership in Europe Germany had the highest pet dog population in Europe, with more than ten million dogs in 2022. In comparison, Romania had approximately 4.2 million dogs in that same year. However, pet dog ownership was more prevalent among Romanian households, where 43 percent of households owned at least one dog in 2022, compared to only 21 percent of German households who were dog owners in that same year. In the last decade, both the number of pet cats and pet dogs increased significantly in Europe. Pet food trade Due to a growing pet population in the European continent, the pet industry flourished, and pet food trade is one indicator of that growth. The import value of cat and dog food more than tripled in the last decade, increasing from 480 million U.S. dollars in 2011 to over 1.5 billion U.S. dollars in 2021. European exports of pet food followed a similar trend, reflecting a general expansion in pet food industry and trade in Europe.

According to Cognitive Market Research, the global Veterinary Surgical Instruments market size is USD XX million in 2023 and will expand at a compound annual growth rate (CAGR) of 21.20% from 2024 to 2031.

The global Veterinary Surgical Instruments market will expand significantly by XX% CAGR between 2024 to 2031.
North America held the major market of more than XX% of the global revenue with a market size of USD XX million in 2023 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.
Europe accounted for a share of over XX% of the global market size of USD XX million.
Asia Pacific held a market of around XX% of the global revenue with a market size of USD XX million in 2023 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.
Latin America's market will have more than XX% of the global revenue with a market size of USD XX million in 2023 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.
Middle East and Africa held the major market of around XX% of the global revenue with a market size of USD XX million in 2023 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.
The Handheld devices segment is set to rise due to technological developments for this surgical equipment and rising costs associated with animal healthcare. 
The veterinary surgical instruments market is driven by increasing pet ownership rates, awareness regarding pet health, the growing issue of obesity among pets, increasing awareness regarding pet’s oral health, and growing awareness about the benefits of neutering and sterilizing pets. 
The Large Animal segment held the highest Veterinary Surgical Instruments market revenue share in 2023.

Current Scenario of the Veterinary Surgical Instruments Market

Key Drivers of the Veterinary Surgical Instruments Market

Increasing pet ownership rates have led to a greater demand for high-quality pet healthcare-

The global demographic shift has led to an increasing trend in pet ownership. GenZ and Millenials majorly constitute the total number of pet owners. Moreover, the advent of the COVID-19 pandemic has led to a surge in the number of pet owners leading to an increased incidence of surgical procedures. According to the data published by the American Veterinary Medical Association, from 2016 and 2020, the proportion of American homes with dogs rose from 38% to 45%, but by 2022, it had bottomed off. In recent times, however, cats have gained popularity. From 25% to 26% in 2020 and then to 29% in 2022, the proportion of households with at least one cat grew marginally. Consumer spending on dogs and cats between 2020 and 2022 increased across the board.

The Veterinary Surgical Instruments market is driven primarily by the significant increase in pet expenditure, particularly on premium pet healthcare. Since pet owners are becoming more conscious of their pets' health and nutrition, they are becoming more willing to spend money on advanced and high-quality ingredients—a trend known as premiumization. This change in customer behavior directly affects the need for a wide range of high-quality surgical procedures for pets. As pet owners' preferences change, manufacturers are forced to develop and improve their formulas, which drives up demand for additives that improve nutritional value, taste, and general well-being. The idea that pets are essential members of the family fuels the relationship between increased pet spending and the desire for high-quality healthcare, which leads to steady growth. In a prerecorded presentation on October 24 during the two-day AVMA Veterinary Economic and Business Forum, which was virtually held this year, Rosemary Radich, the former principal data scientist for the AVMA Veterinary Economics Division, stated, "The increase in the number of households with dogs looks large, but it occurred over a six-year period, which is pretty conservative growth."

Thus, increasing pet ownership rates have led to a greater demand for high-quality pet healthcare.

Awareness regarding pet health has led to market expansion for Veterinary Surgical Instruments-

Owners are increasingly becoming more cognizant of their pet’s health. This has led to better diets, opting for organic pet food, increased spending on pet healthcare, etc. Thus, the tendency of pet owners ...

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Pet Treats Market Size 2024-2028

The pet treats market size is forecast to increase by USD 9.1 billion, at a CAGR of 6.6% between 2023 and 2028.

The market is experiencing significant growth due to increasing demand for healthier options for pets, driven by rising consumer awareness about the benefits of organic treats. The growing preference for natural and organic along with e-commerce and online shopping platforms further propel this trend. However, challenges persist as pet allergies among owners are on the rise, leading to concerns aboutpet treats product safety. Additionally, sourcing consistent high-quality ingredients poses a challenge, affecting product reliability. Moreover, the industry faces risks associated with product recalls, impacting consumer trust and brand reputation. Despite these hurdles, the market continues to expand, driven by the growing preference for organic and natural pet food options among pet owners concerned about their pets' health and well-being.

What will be the Size of the Pet Treats Market During the Forecast Period?

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The market continues to thrive, with pet owners seeking out high-quality options for their beloved animals. Specialty pet foods, including premium jerky treats and freeze-dried snacks from brands like ZIWI Pets and Blue Tree, have gained significant demand. The global economic crisis has not deterred pet ownerships, as the well-being of cats and dogs remains a priority for many. Rising awareness of the importance of pet health and nutrition has fueled the market's growth. Brands like Cheesies, Holi Bones, and Mars Incorporated cater to this demand, offering a range of healthy treats for various pet species. Despite pet problems, the market remains strong, with consumers willing to invest In the best options for their furry friends.

How is this Industry segmented and which is the largest segment?

The report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Dog
  Cat
  Others


Geography

  North America

    US


  Europe

    Germany
    UK
    France


  APAC

    China


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

This continues to be a significant segment within the pet food market, catering to the nutritional needs and preferences of pet owners. Healthy snacks and specialty pet foods, including premium options, have gained popularity among consumers, particularly during the global economic crisis. The pet industry has witnessed steady growth, fueled by increasing pet ownerships and the trend towards treating pets as family members. Dana Brooks, the Pet Food Institute's spokesperson, emphasizes the importance in maintaining a balanced diet for pets. Pet food manufacturers source ingredients for their treat lines from various regions, encountering challenges in transportation and ingredient availability.

Millennials and Gen Z pet owners are driving the shift towards e-commerce portals for purchasing pet care products, including chewable treats and cookies. Veterinarians also recommend specific treats for various health conditions, contributing to the pet treat demand. The eatables segment, which includes pet treats, accounted for a substantial share of the pet care market in 2020. The chewable segment, popular among cats and dogs, is expected to continue its growth trajectory. Jinx, Pressed, and other emerging brands are capitalizing on this trend, offering unique and innovative treat options.

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The offline segment was valued at USD 10.96 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 39% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is experiencing notable expansion due to increasing pet adoption rates and the growing perception of pets as cherished family members. With the rise in pet ownership comes an escalating demand for high-quality, nutritious, and gourmet treats for dogs and cats. Pet owners are increasingly health-conscious and seek functional benefits for their pets, leading to the popularity of multi-protein diet options, healthy snacks, wet canned alternatives, and dehydrated dry kibble. Several pet health concerns, such as sensitive stomachs, heart disease

Pet Calcium Tablets Market Outlook

The global pet calcium tablets market size was valued at USD 850 million in 2023 and is anticipated to reach USD 1,400 million by 2032, growing at a compound annual growth rate (CAGR) of 5.6% during the forecast period. The increasing awareness among pet owners about the importance of pet health and nutrition is a significant factor driving this market's growth. Additionally, the rising incidences of calcium deficiencies among pets and the growing trend of pet humanization are contributing to the market's expansion.

An important growth factor for the pet calcium tablets market is the surging pet ownership across the globe. With pets increasingly considered family members, owners are becoming more inclined to invest in their health and well-being. This trend has led to a higher demand for pet nutritional supplements, including calcium tablets, as they play a crucial role in ensuring pets’ bone health and overall development. Furthermore, the rise in disposable incomes in emerging economies has allowed pet owners to spend more on premium pet products, including high-quality nutritional supplements.

The increasing prevalence of calcium-related health issues among pets is another significant driver of market growth. Pets, particularly aging dogs and cats, are susceptible to conditions such as osteoporosis, arthritis, and other bone-related diseases. To combat these issues, veterinarians often recommend calcium supplements, driving the demand for pet calcium tablets. Moreover, the availability of a wide range of calcium supplements tailored to different pet needs and preferences is further propelling market growth.

Technological advancements in the formulation and delivery of pet calcium supplements are also contributing to market growth. Manufacturers are investing in research and development to create innovative products that are easier for pets to consume and more effective in delivering nutritional benefits. This includes the development of chewables and flavored tablets, which are gaining popularity among pet owners for their ease of administration and palatability. Additionally, the increasing use of e-commerce platforms for purchasing pet products is providing a significant boost to the market.

From a regional perspective, North America holds a dominant position in the pet calcium tablets market, followed closely by Europe and Asia Pacific. Factors such as high pet ownership rates, advanced veterinary healthcare infrastructure, and awareness about pet nutrition are driving market growth in these regions. Moreover, increasing investments in pet healthcare and the presence of major market players in these regions are further contributing to market expansion.

Pet Type Analysis

The pet calcium tablets market is segmented by pet type into dogs, cats, and others. Among these segments, the dog segment holds the largest market share, driven by the high prevalence of dog ownership across the globe. Dogs require adequate calcium for the development and maintenance of strong bones and teeth, and as such, dog owners are increasingly seeking calcium supplements to ensure their pets' health. Moreover, large breed dogs are particularly prone to calcium deficiencies, further driving demand in this segment.

Cats also represent a significant segment in the pet calcium tablets market. Although they are smaller in size compared to dogs, cats have specific nutritional needs, including calcium, for healthy bone development and maintenance. The increasing popularity of cats as pets, particularly in urban areas, is contributing to the growth of this segment. Furthermore, cat owners are becoming more aware of the importance of providing their pets with balanced nutrition, including calcium supplements, to prevent common health issues such as osteoporosis and bone fractures.

The 'others' segment, which includes small mammals, birds, and exotic pets, is also witnessing growth. While this segment is smaller compared to dogs and cats, the increasing trend of adopting diverse types of pets is driving demand for calcium supplements tailored to these animals' unique needs. Small mammals like rabbits and guinea pigs, as well as birds, require specific dietary calcium to prevent conditions such as metabolic bone disease. The growing awareness among owners of these pets about their nutritional requirements is contributing to market expansion.

Within each pet type, there is a growing demand for specialized calcium supplements that cater to the speci

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Pet Dietary Supplements Market Size 2025-2029

The pet dietary supplements market size is forecast to increase by USD 1.26 billion, at a CAGR of 7.1% between 2024 and 2029.

The market is driven by a rising focus on pet health and advancements in supplement formulations. Key factors include shifting consumer preferences toward natural, organic products as pet owners treat animals like family, alongside innovations like condition-specific supplements for joint or digestive health. 
This report provides a detailed look at market size, growth projections through 2029, and key segments such as supplements for dogs and cats, offering practical insights for shaping strategies, engaging clients, and optimizing operations. It highlights the trend of personalized pet nutrition as a growing opportunity, while addressing challenges like competition from fortified pet foods that can fragment market share. For businesses aiming to succeed in the global pet dietary supplements market, this report offers essential data and analysis to navigate evolving demands and maintain a competitive edge.

What will be the size of the Pet Dietary Supplements Market during the forecast period?

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Pet Dietary Supplements Market Segmentation

The market forecasting report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019 - 2023 for the following segments.

End-user

  Dogs
  Cats
  Others


Product

  Joint-health
  Skin and coat
  Gastrointestinal tract
  Liver and kidney
  Others


Type

  Over-the-counter (OTC)
  Prescription


Form

  Pills/Tablets
  Chewable
  Powder
  Others


Distribution Channel

  Offline
  Online


Geography

  North America

    US
    Canada


  Europe

    Germany
    UK
    Italy


  APAC

    China
    India
    Japan
    South Korea


  South America



  Middle East and Africa

Which is the largest segment driving market growth?

The dogs segment will be significant during the forecast period. Dogs are the most popular and commonly owned pets. These pets become familiar with human behavior and emotions and can understand words and interpret voices, gestures, and body language. Dogs have an average lifespan of 10 to 12 years and often experience health problems as they age. Veterinarians often prescribe dog food for pet owners; These products complement pets' diets and improve their health.

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The dog segment was valued at USD 1.20 billion in 2019. Dogs are known to reduce anxiety, stress, and depression, ease loneliness, improve heart health, encourage exercise, and improve mental health for pet owners. With more and more people adopting pets and strengthening their emotional bond with dogs, pet owners are becoming cautious and trying not to compromise with pet care products such as organic pet food. Among the various products available in the market, there is a high demand for these products that improve joint health and those that help to reduce shedding and improve the overall shine of dog fur. Thus, such factors are likely to fuel the growth of the dog segment of the market during the forecast period.

Pet supplements cater to diverse health needs across species and delivery forms. Multivitamins and minerals support overall wellness, while joint health supplements, featuring glucosamine and chondroitin, lead due to aging pets and mobility challenges. Digestive health options, like probiotics and enzymes, gain traction with rising gut health focus, and skin and coat supplements, rich in omega fatty acids, enhance fur shine. Calming aids with L-theanine or chamomile address pet anxiety. Dogs dominate, with needs spanning joint and digestive care, while cats grow fast, targeting urinary and hairball issues. Birds remain a niche for tailored nutrients. Chewables lead as pets favor their taste and ease, followed by pills and tablets, though harder to administer. Powders rise for flexibility in mixing with food, and liquids suit precise dosing. Key categories include joint and hip health for active pets, skin and coat for allergies, digestive health for absorption, and general wellness for vitality.

Which region is leading the market?

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Europe is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The North American pet dietary supplements market is the global leader in value, fueled by the high percentage of pet ownership in countries like the US and Canada. According to the American Pet Produc

Pet Food Supplement Market Outlook

In 2023, the global pet food supplement market size was valued at approximately USD 2.5 billion, and it is set to reach around USD 4.8 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.5%. Factors contributing to this robust growth include increasing pet ownership rates, rising awareness about pet health, and the growing trend of pet humanization.

The first major growth factor driving the pet food supplement market is the increasing rate of pet ownership across the globe. More people are adopting pets, and this trend is not limited to just dogs and cats but also includes birds, fish, and exotic animals. With more pets in households, the demand for pet food supplements that ensure their health and longevity has surged. Pet owners are increasingly aware of the specific nutritional needs of their pets, which has driven the demand for specialized supplements. Advancements in veterinary science have also provided more information on the benefits of using supplements, further aiding market growth.

Another significant growth factor is the rising awareness about pet health and wellness. Pet owners are increasingly treating their pets as family members and are willing to invest in their health and well-being. This includes not just quality food but also supplements that address specific health issues such as joint health, coat condition, digestive health, and overall vitality. The trend of humanization of pets has led to a greater focus on preventive healthcare, which in turn has driven the demand for various types of pet food supplements. Additionally, social media and digital platforms have played a crucial role in spreading awareness and educating pet owners about the benefits of dietary supplements.

The proliferation of e-commerce platforms is another factor bolstering the pet food supplement market. With the increasing penetration of the internet and smartphones, consumers now have easy access to a plethora of online stores that offer a wide range of pet food supplements. This ease of access, coupled with the convenience of home delivery, has made it easier for pet owners to purchase supplements regularly. Moreover, online platforms often provide detailed information about the products, customer reviews, and expert recommendations, enabling consumers to make informed decisions. The COVID-19 pandemic further accelerated the shift towards online shopping, and this trend is expected to continue in the coming years.

Pet Supplements and Nutraceuticals have become increasingly popular as pet owners seek to enhance the health and well-being of their furry companions. These products are designed to provide additional nutrients that may not be present in regular pet food, addressing specific health concerns such as joint support, skin and coat health, and immune system enhancement. The market for pet supplements and nutraceuticals is expanding rapidly, driven by the growing trend of pet humanization and the increasing awareness of preventive healthcare. As more pet owners turn to these products to ensure their pets lead healthy and active lives, manufacturers are focusing on developing innovative formulations that cater to the diverse needs of different pet species. This trend is expected to continue, with the market witnessing robust growth in the coming years.

From a regional perspective, North America currently holds the largest share of the pet food supplement market, driven by high pet ownership rates and a strong emphasis on pet health and wellness. Europe follows closely, with a growing number of pet owners and rising awareness about the benefits of pet supplements. The Asia Pacific region is expected to witness the highest growth rate during the forecast period, fueled by increasing disposable incomes, urbanization, and changing lifestyles that favor pet adoption. Latin America and the Middle East & Africa are also anticipated to show substantial growth, albeit at a slightly slower pace, as awareness and economic conditions improve.

Product Type Analysis

The pet food supplement market is segmented into various product types, including vitamins, minerals, probiotics, omega-3 fatty acids, and others. Each of these segments caters to specific nutritional needs and health benefits for pets, contributing to the overall growth of the market. Vitamins are essential for the overall health of pets, supporting functions such as immune response, vision, and skin health. They are ofte