In 2024, the Argentinian cereal market decreased by -2.6% to $8.6B, falling for the second consecutive year after four years of growth. Over the period under review, the total consumption indicated a remarkable increase from 2012 to 2024: its value increased at an average annual rate of +8.0% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -13.9% against 2022 indices.

The Argentina cereal market size is expected to grow at a CAGR of 6.60% between 2025 and 2034.

The South American breakfast cereal market, while smaller than North American or European counterparts, presents a compelling growth opportunity. Driven by increasing urbanization, rising disposable incomes, and a shift towards convenient and readily available breakfast options, the market is projected to experience steady expansion over the forecast period (2025-2033). The ready-to-eat (RTE) segment is expected to dominate, fueled by the convenience factor and increasing adoption of Westernized breakfast habits, particularly among younger demographics. Brazil and Argentina are likely to be the key contributors to market growth, owing to their larger populations and higher per capita consumption compared to other South American nations. However, challenges remain, including price sensitivity among consumers, fluctuating currency exchange rates impacting import costs (especially for imported cereals), and the prevalence of traditional breakfast options. The market will also see increasing competition from local brands offering more affordable and culturally relevant products, potentially challenging the dominance of international players. Growth in e-commerce channels provides an avenue for expansion, especially in reaching consumers in more remote areas with limited access to supermarkets and hypermarkets. Product innovation, focusing on healthier options such as whole grains and fortified cereals tailored to local preferences, will be crucial for sustained growth. The projected CAGR of 3.80% for the global market suggests a similar, albeit potentially slightly lower, growth rate for South America. Considering the regional disparities and factors such as lower purchasing power in some areas, a conservative estimate for South America's CAGR might be around 3.2%. This translates to a steady, albeit moderate, increase in market value. The segmentation within the South American market mirrors global trends, with RTE cereals leading the way, followed by ready-to-cook options. Corn-based cereals are likely to remain dominant due to cost-effectiveness and familiarity, though diversification into mixed/blended cereals with added nutritional benefits is anticipated. The distribution channel landscape will see continued growth in online retail, albeit still lagging behind traditional supermarkets and hypermarkets, especially in less developed areas. Notable trends are: Rising Demand For Ready-to-Eat Breakfast Cereals.

The Argentinian breakfast cereal market fell to $398M in 2024, declining by -1.9% against the previous year. The market value increased at an average annual rate of +2.0% over the period from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Breakfast cereal consumption peaked at $464M in 2019; however, from 2020 to 2024, consumption stood at a somewhat lower figure.

Argentina Breakfast Cereal market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition, Forecast & Opportunities.

The Argentinian flaked or rolled cereal market rose rapidly to $77M in 2024, surging by 8.8% against the previous year. In general, the total consumption indicated noticeable growth from 2012 to 2024: its value increased at an average annual rate of +4.1% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +25.6% against 2021 indices.

For the fourth year in a row, Argentina recorded growth in consumption of cereals, which increased by 2.9% to 38M tons in 2025. The value of the cereal market in Argentina reached $9.4B in 2025, with an increase of 14% against the previous year.

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RTE Breakfast Cereal Market Size 2024-2028

The RTE breakfast cereal market size is forecast to increase by USD 6.48 billion, at a CAGR of 6.06% between 2023 and 2028.

The market experiences robust growth, fueled by the increasing demand for convenient and nutritious breakfast options. This trend is further bolstered by the expansion of retail stores, providing easier access to a wide range of breakfast cereal choices for consumers. However, market participants face challenges in managing the fluctuations in food prices of RTE breakfast cereals. These price volatilities can impact profitability and require strategic pricing and inventory management strategies. To capitalize on the market's potential, companies must focus on innovation, catering to consumer preferences, and maintaining competitive pricing amidst price fluctuations.
Effective supply chain management and collaboration with retailers can also help mitigate the challenges posed by price instability. Overall, the market presents a dynamic and evolving landscape, offering opportunities for growth and innovation. Companies that can navigate price volatilities and cater to evolving consumer preferences are well-positioned to succeed.

What will be the Size of the RTE Breakfast Cereal Market during the forecast period?

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The market continues to evolve, driven by consumer preferences for healthier options and extended shelf life. Manufacturers employ various strategies to meet these demands, including sugar reduction through methods such as steeping and baking, and the use of alternative sweeteners. Toasting methods vary, from traditional methods to infrared and microwave, impacting crispness and texture. Shelf-stable packaging, achieved through advanced technology and processing techniques, enables longer product life. Sensory evaluation plays a crucial role in ensuring product quality, with manufacturers focusing on color stability, nutrient retention, and ingredient interactions. High-fiber varieties are increasingly popular, often achieved through extrusion cooking and fiber fortification.

Health claims, such as low sugar, gluten-free, and high fiber, are used to attract consumers. Nutrient retention is a key concern, with vitamin addition and mineral enrichment common practices. Manufacturing processes are optimized for product formulation, with the flaking process used to create various textures. Consumer preferences influence ingredient sourcing, with organic and non-GMO options gaining popularity. Food safety standards are rigorously adhered to, with coating techniques used to enhance product appeal and flavor. Processing optimization and quality control measures ensure consistent product quality. The RTE cereal market's continuous dynamism is reflected in ongoing research and development, with a focus on ingredient interactions, sensory evaluation, and shelf life extension.

The market's evolution underscores the importance of staying abreast of consumer trends and technological advancements.

How is this RTE Breakfast Cereal Industry segmented?

The rte breakfast cereal industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Corn
  Wheat
  Rice
  Others


Product Type

  Hot Cereals
  Cold Cereals
  Granola & Muesli


Consumer Preference

  Gluten-Free
  High-Fiber
  Low-Sugar
  Organic


Target Consumer

  Children
  Adults
  Health-Conscious Consumers
  Families


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

In the market, supermarkets and hypermarkets dominate the offline distribution channel. These channels offer several advantages, including large shelf spaces and storage areas that accommodate a wide range of RTE cereals from major players such as Nestle SA, Orkla ASA, Alara Wholefoods Ltd., and Avees Products India. Consumers value the convenience of finding a vast selection of cereals under one roof, which is not typically available in small shops. To cater to evolving consumer preferences, manufacturers employ various strategies. For instance, they use sugar reduction methods like natural sweeteners, stevia, and reduced sugar formulations. Toasting methods and shelf-stable packaging ensure crispness and tex

The Argentinean Bakery and Cereals market is forecast to register marginally higher growth in value as well as volume terms during 2015-2020. The Bread & Rolls category has the highest volume share in the overall Bakery and Cereals market, while the Baking Ingredients category is forecast to register fastest value growth during 2015-2020. Bakery and Cereal products that help in managing weight are popular in Argentina. Going forwards, private labels will become more popular in Argentina as consumers are increasingly looking for value-for-money products. Read More

In 2023, corn was the leading cereal export from Argentina, with an export value of over *********** U.S. dollars. Wheat ranked second, with *********** U.S. dollars, followed by barley, with *********** U.S. dollars' worth of exports. That year, the total export value of cereals and cereal preparations from the South American country surpassed ************ U.S. dollars.

Cereal Bars (Bakery & Cereals) Market in Argentina – Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Cereal Bars market in Argentina. The research handbook provides up-to-date market size data for period 2012-2017 and illustrative forecast to 2022 covering key market aspects like Sales Value and Volume for Cereal Bars and its variants Granola/Muesli/Yogurt Bars & Other Cereal Bars. Read More

The South American cereal bars market, while a smaller segment compared to North America or Europe, presents a compelling growth opportunity. Driven by increasing health consciousness among consumers, particularly in urban areas of Brazil and Argentina, demand for convenient, nutritious snack options like granola and muesli bars is rising. The market is experiencing a CAGR of 4.30%, indicating steady expansion. This growth is fueled by rising disposable incomes, changing lifestyles, and a growing preference for on-the-go foods. The major distribution channels are supermarkets/hypermarkets and convenience stores, reflecting the established retail landscape. However, online retail is emerging as a significant channel, presenting new avenues for expansion, especially in larger metropolitan areas with high internet penetration. While the market faces restraints such as price sensitivity among certain consumer segments and competition from local snack alternatives, the overall growth trajectory remains positive. Key players like General Mills, PepsiCo, and Kellogg are already established, but there's also room for smaller, niche brands focusing on specific health trends or locally sourced ingredients. Brazil and Argentina represent the largest markets within South America, contributing a significant portion of the overall regional sales. Future growth will likely be driven by product innovation, such as the introduction of gluten-free, organic, and protein-rich options, catering to the evolving demands of health-conscious consumers. The South American cereal bars market segmentation shows a clear dominance of Granola/Muesli bars, reflecting a preference for healthier options. The supermarket/hypermarket channel continues to hold the largest market share, but the online retail segment is showing impressive growth, indicating an adaptation to changing consumer shopping habits. Future projections indicate that this online channel will continue to gain market share. Considering the overall growth rate and the market's responsiveness to evolving consumer preferences, strategic investments in product diversification, targeted marketing campaigns focusing on health benefits, and expansion of online distribution channels will be crucial for success in this market. While precise market size figures for South America are not provided, considering a global market size and applying the provided CAGR, a reasonable estimation of the South American market size can be derived based on the relative market share of South America within the global context. This estimation reflects reasonable market growth considering various factors. Notable trends are: Surge In The Consumption Of Healthy Food.

Over the last two observations, the price per unit is forecast to significantly increase in all segments. The trend observed from 2020 to 2030 remains consistent throughout the entire forecast period. There is a continuous increase in the price per unit across all segments. Notably, the Bread segment achieves the highest value of **** U.S. dollars at 2030. Find further statistics on other topics such as a comparison of the average volume per capita in Norway and a comparison of the average revenue per capita in the world. The Statista Market Insights cover a broad range of additional markets.

The Argentinian cereal germ market amounted to $28M in 2024, with an increase of 13% against the previous year. The market value increased at an average annual rate of +1.8% over the period from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Cereal germ consumption peaked at $29M in 2020; however, from 2021 to 2024, consumption remained at a lower figure.

The Argentinian market for cereal grain products (including corn flakes) totaled $679M in 2024, growing by 7% against the previous year. Over the period under review, the total consumption indicated strong growth from 2012 to 2024: its value increased at an average annual rate of +5.8% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +91.0% against 2015 indices.

Cereal Price in Argentina - 2023. Find the latest marketing data on the IndexBox platform.

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Breakfast Cereals Market Size 2024-2028

The breakfast cereals market size is estimated to increase by USD 4.10 billion and grow at a CAGR of 3.2% between 2023 and 2028.

The global breakfast cereals market is growing steadily, driven by increasing demand for convenient, nutritious breakfast options such as ready-to-eat (RTE) breakfast cereals and advancements in product innovation. Key factors include a shift in consumer preferences toward healthier choices like whole-grain and high-fiber cereals as well as yogurt, spurred by greater health awareness, and the expansion of e-commerce, which enhances accessibility and brand reach.
This report provides a detailed analysis for business leaders, covering market size, growth projections through 2028, and key segments like ready-to-eat cereals, which dominate due to their convenience and widespread appeal. It explores trends such as the rising popularity of organic and plant-based options, reflecting dietary shifts, and addresses challenges like fluctuating raw material costs, which can impact pricing and supply stability. The insights are designed for practical use in strategy, product development, and market expansion.
For companies aiming to stay competitive in the global breakfast cereals market, this report offers clear, data-driven guidance on leveraging health trends and overcoming economic pressures, ensuring they can adapt to a dynamic, consumer-focused industry.

What will be the size of the Breakfast Cereals Market During the Forecast Period?

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Market Segmentation

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

Distribution Channel Outlook

  Supermarkets and hypermarkets
  Independent retailers
  Convenience stores
  Others 





Product Type Outlook

  Ready-to-eat cereals
  Hot cereals





Region Outlook 

  North America

    U.S.
    Canada





  Europe

    The U.K.
    Germany
    France
    Rest of Europe





  APAC

    China
    India





  Middle East & Africa

    Saudi Arabia
    South Africa
    Rest of the Middle East & Africa


  South America

    Chile
    Brazil
    Argentina

By Distribution Channel

The market share growth by the supermarket and hypermarket segment will be significant during the forecast period. Two of the key distribution channels in the organized retailing sector of breakfast cereals are supermarkets, hypermarkets and convenience stores, which make purchasing easier for customers. The global expansion of supermarkets and hypermarkets is one of the key factors anticipated to propel the segment's growth.

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The supermarkets and hypermarkets segment was valued at USD 10.54 billion in 2018. In supermarkets and hypermarkets, customers can select from a variety of goods based on factors like cost and quality. For those who favor the conventional method of shopping, these stores are convenient. It is also anticipated that the segment will grow as supermarkets and hypermarkets become more prevalent in developing nations. Moreover, consumer purchasing preferences are shifting to supermarkets and hypermarkets as a result of rising disposable incomes and rapid urbanization. Furthermore, innovative and attractive displays in offline points of sale have been made possible by new product launches and an increase in marketing and promotional spending by vendors. Therefore, such factors are anticipated to drive the growth of the supermarket and hypermarket segment in the global market during the forecast period.

Key Region

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North America is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In North America, breakfast cereal consumption is high. Hot breakfast cereals, in particular, are frequently consumed due to their nutritional advantages over ready-to-eat breakfast cereals. Moreover, the fact that North American consumers have begun to view them as a snack is another motivating factor behind the market growth in the region. As consumers start skipping lunch or eating between meals, this trend is expected to grow during the forecast period.

Furthermore, the market for kids' organic breakfast cereals and breakfast food is primarily in North America. Organic cereals are also very popular with young consumers. The market share of manufacturers who adapt their product offerings to consumer preferences is likely to increase. Children an

The volume in the 'Breakfast Cereals' segment of the food market in France was forecast to continuously increase between 2025 and 2030 by in total **** thousand tons (+**** percent). According to this forecast, in 2030, the volume will have increased for the eighth consecutive year to * billion kilograms. Find further information concerning the average volume per capita in the 'Sauces & Spices' segment of the food market in Japan and the average volume per capita in the 'Pasta' segment of the food market in Argentina. The Statista Market Insights cover a broad range of additional markets.

The size of the Argentina Grains Market market was valued at USD 16.22 Million in 2023 and is projected to reach USD 28.25 Million by 2032, with an expected CAGR of 6.30% during the forecast period. The Argentina Grains Market is a critical component of the country's agricultural sector, contributing significantly to its economy. This market primarily includes grains such as corn, wheat, and soybeans, which are cultivated extensively across the nation's vast farmlands. Key features include advanced farming techniques, high-quality seeds, and efficient irrigation systems that enhance productivity. Applications range from domestic consumption to significant exports, making Argentina a leading global grain supplier. The market benefits from modern technologies like precision agriculture and biotech innovations, boosting yield and sustainability. These advancements provide advantages like increased crop efficiency, reduced environmental impact, and stronger market competitiveness. Key drivers for this market are: , Increasing Food Security Concerns; Inclination Toward a Healthy Lifestyle. Potential restraints include: , Unfavorable Climatic Conditions; Higher Market Entry Cost. Notable trends are: Cereals Dominate the Market.

In 2025, approx. 38M tons of cereal grains were consumed in Argentina; increasing by 3% compared with the previous year. The value of the cereal grain market in Argentina reduced to $8.3B in 2025, waning by -7.6% against the previous year.