In 2024, the Argentinian cereal market decreased by -2.6% to $8.6B, falling for the second year in a row after four years of growth. Overall, the total consumption indicated buoyant growth from 2012 to 2024: its value increased at an average annual rate of +8.0% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -13.9% against 2022 indices.

The South American breakfast cereal market, while smaller than North American or European counterparts, presents a compelling growth opportunity. Driven by increasing urbanization, rising disposable incomes, and a shift towards convenient and readily available breakfast options, the market is projected to experience steady expansion over the forecast period (2025-2033). The ready-to-eat (RTE) segment is expected to dominate, fueled by the convenience factor and increasing adoption of Westernized breakfast habits, particularly among younger demographics. Brazil and Argentina are likely to be the key contributors to market growth, owing to their larger populations and higher per capita consumption compared to other South American nations. However, challenges remain, including price sensitivity among consumers, fluctuating currency exchange rates impacting import costs (especially for imported cereals), and the prevalence of traditional breakfast options. The market will also see increasing competition from local brands offering more affordable and culturally relevant products, potentially challenging the dominance of international players. Growth in e-commerce channels provides an avenue for expansion, especially in reaching consumers in more remote areas with limited access to supermarkets and hypermarkets. Product innovation, focusing on healthier options such as whole grains and fortified cereals tailored to local preferences, will be crucial for sustained growth. The projected CAGR of 3.80% for the global market suggests a similar, albeit potentially slightly lower, growth rate for South America. Considering the regional disparities and factors such as lower purchasing power in some areas, a conservative estimate for South America's CAGR might be around 3.2%. This translates to a steady, albeit moderate, increase in market value. The segmentation within the South American market mirrors global trends, with RTE cereals leading the way, followed by ready-to-cook options. Corn-based cereals are likely to remain dominant due to cost-effectiveness and familiarity, though diversification into mixed/blended cereals with added nutritional benefits is anticipated. The distribution channel landscape will see continued growth in online retail, albeit still lagging behind traditional supermarkets and hypermarkets, especially in less developed areas. Notable trends are: Rising Demand For Ready-to-Eat Breakfast Cereals.

The Argentina cereal market size is expected to grow at a CAGR of 6.60% between 2025 and 2034.

Argentina Breakfast Cereal market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition, Forecast & Opportunities.

In 2024, after four years of decline, there was significant growth in the Argentinian breakfast cereal market, when its value increased by 17% to $422M. The market value increased at an average annual rate of +1.2% over the period from 2012 to 2024; the trend pattern remained relatively stable, with only minor fluctuations being recorded throughout the analyzed period. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

In 2023, corn was the leading cereal export from Argentina, with an export value of over *********** U.S. dollars. Wheat ranked second, with *********** U.S. dollars, followed by barley, with *********** U.S. dollars' worth of exports. That year, the total export value of cereals and cereal preparations from the South American country surpassed ************ U.S. dollars.

Over the last two observations, the price per unit is forecast to significantly increase in all segments. The trend observed from 2020 to 2030 remains consistent throughout the entire forecast period. There is a continuous increase in the price per unit across all segments. Notably, the Bread segment achieves the highest value of **** U.S. dollars at 2030. Find further statistics on other topics such as a comparison of the average volume per capita in Norway and a comparison of the average revenue per capita in the world. The Statista Market Insights cover a broad range of additional markets.

The Argentinian flaked or rolled cereal market rose rapidly to $77M in 2024, surging by 8.8% against the previous year. In general, the total consumption indicated noticeable growth from 2012 to 2024: its value increased at an average annual rate of +4.1% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +25.6% against 2021 indices.

The Argentinean Bakery and Cereals market is forecast to register marginally higher growth in value as well as volume terms during 2015-2020. The Bread & Rolls category has the highest volume share in the overall Bakery and Cereals market, while the Baking Ingredients category is forecast to register fastest value growth during 2015-2020. Bakery and Cereal products that help in managing weight are popular in Argentina. Going forwards, private labels will become more popular in Argentina as consumers are increasingly looking for value-for-money products. Read More

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RTE Breakfast Cereal Market Size 2024-2028

The rte breakfast cereal market size is valued to increase by USD 6.48 billion, at a CAGR of 6.06% from 2023 to 2028. Rising demand for RTE breakfast cereal will drive the rte breakfast cereal market.

Market Insights

North America dominated the market and accounted for a 35% growth during the 2024-2028.
By Distribution Channel - Offline segment was valued at USD 8.27 billion in 2022
By Type - Corn segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 74.77 million 
Market Future Opportunities 2023: USD 6478.70 million
CAGR from 2023 to 2028 : 6.06%

Market Summary

The ready-to-eat (RTE) breakfast cereal market experiences continuous growth, fueled by increasing consumer preference for convenient and nutritious breakfast options. Retail stores worldwide are expanding their offerings to cater to this demand, resulting in a more diverse and competitive market landscape. Food prices for RTE breakfast cereals undergo fluctuations due to various factors, including production costs, transportation expenses, and market conditions. For instance, a dairy farmer's cooperative in New Zealand might face increased production costs due to unfavorable weather conditions, leading to a potential price hike for milk-based RTE cereals. Operational efficiency and supply chain optimization are essential for businesses in the RTE breakfast cereal industry to maintain profitability and competitiveness. A cereal manufacturer in the United States, for example, may invest in automation technologies to streamline its production process and reduce labor costs. By implementing these strategies, the company can ensure a consistent product supply and maintain a competitive edge in the market. In conclusion, the market is driven by rising consumer demand for convenient and nutritious breakfast options, with retailers expanding their offerings to cater to this trend. Fluctuations in food prices necessitate operational efficiency and supply chain optimization for businesses to maintain profitability and competitiveness.

What will be the size of the RTE Breakfast Cereal Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free SampleThe market continues to evolve, with companies focusing on various strategies to cater to changing consumer preferences and regulatory requirements. One significant trend is the reduction of sugar content in cereals, driven by increasing health consciousness. For instance, a leading player in the market reportedly reduced the sugar content in its flagship product by 20% in response to consumer demands. Distribution logistics and processing parameters are crucial areas of concern for market participants. Ingredient selection, regulatory compliance, and sustainability initiatives are essential components of product formulation, with companies investing in research and development to create innovative, nutrient-rich cereals. Mineral fortification and fiber content are key considerations in product differentiation, as consumers increasingly seek out cereals that offer added health benefits. Marketing research plays a vital role in understanding consumer insights and sales performance. Companies rely on data-driven strategies to optimize production planning, quality assurance, and retail strategies. Sensory attributes, such as taste and texture, remain essential factors in consumer loyalty and competitive advantage. Product innovation and innovation pipeline are critical for companies looking to stay ahead of the competition. Protein content and vitamin fortification are key areas of focus, with many players introducing high-protein and fortified cereals to cater to the growing demand for nutrient-dense foods. Process validation and packaging technology are essential for ensuring product quality and shelf life, while carbohydrate content and sodium reduction are ongoing areas of focus for companies seeking to meet evolving consumer preferences and regulatory requirements.

Unpacking the RTE Breakfast Cereal Market Landscape

In the dynamic the market, manufacturing efficiency and capacity play pivotal roles in ensuring business success. Brands prioritize streamlined production processes, reducing cycle times by up to 15% through process automation and optimization. Brand positioning hinges on consumer behavior and perception, with sensory evaluation and ingredient interactions shaping preference data. Energy consumption is a significant consideration, with leading manufacturers reducing energy usage by 20% through ingredient sourcing and packaging design. Supply chain management and ingredient cost are crucial elements of cost optimization strategies, with fortification techniques and quality control systems ensuring regulatory compliance. Product innovation, waste r

In 2023, the export value of cereals and cereal preparations from Argentina amounted to **** billion U.S. dollars. This represents a decrease of ** percent compared to the previous year.

This graph shows the retail sales value of breakfast cereals in Mexico in 2016, by type. In 2016, the retail sales of ready-to-eat cereals in Mexico amounted to ***** million U.S. dollars, while retail sales of hot cereals reached **** million U.S. dollars.

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In 2025, approx. 38M tons of cereal grains were consumed in Argentina; increasing by 3% compared with the previous year. The value of the cereal grain market in Argentina reduced to $8.3B in 2025, waning by -7.6% against the previous year.

This graph shows the retail sales of ready-to-eat cereals in Mexico in 2016, by type. In 2016, the retail sales of children's breakfast cereals in Mexico amounted to *** million U.S. dollars, while the retail sales of flakes reached ***** million U.S. dollars.

This graph shows the leading breakfast cereals selling companies in Mexico in 2016, by retail sales share. In 2016, the sales of the U.S. breakfast cereals company Kellogg Co accounted for **** percent of the retail sales of breakfast cereals in Mexico.

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In the crop year 2023/24, the area cultivated with cereals in Chile amounted to 389,032 hectares. This represents a decrease of almost one percent compared to the previous year.

Bread and Rolls (Bakery and Cereals) Market in Argentina – Outlook to 2024; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact) is a broad level market review of Bread & Rolls market in Argentina. The research handbook provides up-to-date market size data for period 2014-2019 and illustrative forecast to 2024 premised on Covid-19 hit, covering key market aspects like Sales Value and Volume for Bread & Rolls and its variants Packaged/Industrial Bread & Rolls, Unpackaged/Artisanal Bread. Read More