In 2024, Arsenal FC's enterprise value amounted to 3.108 billion euros, representing an increase of around 55 percent on the previous year. In 2023/24, the Gunners took the second position in the Premier League.

The statistic depicts the brand/team value of the English football club Arsenal FC from 2011 to 2022. In 2022, Arsenal had a brand value of 851 million U.S. dollars.

Arsenal FC brand and team value – additional information

Brand Finance, Forbes and KPMG have all attempted to define the value of a football team and their brand using different methodologies: - Brand Finance measures a team’s brand value by looking at its brand strength according to the degree of public interest and commercial support, the brand's ‘royalty rate’†, and revenues from matchday, commercial and broadcasting streams. - Forbes calculates a team’s value based on its economic performance from matchday, broadcasting, and commercial sources, as well as any additional value generated by its market position or potential. - KPMG presents a team’s enterprise value, taken from its profitability, popularity, sporting potential, as well as the value of broadcasting rights and revenue opportunity stemming from stadium ownership.

† 'Royalty rate' is determined by the club’s licensing/franchising negotiation, international licensing, competitor benchmarking as well as the potential sales figure of what would be charged for the use of the trademark.

At over 1.8 billion U.S. dollars, Real Madrid had the highest brand value of any soccer club worldwide in 2024. Los Blancos had an extremely successful 2023/24 season, winning a record 15th UEFA Champions League title.

In the African region, the most valuable football team as of the 2023/2024 season was the Egyptian El Ahly, with a market value of 30.5 million euros. El Ahly was established in 1907, and since then it managed to be the most decorated club in Egypt and held the record as the team with the highest Confederation of African Football (CAF) champions league titles. The South African Mamelodi Sundowns FC followed closely with a value of 29.15 million euros. Another Egyptian and South African team followed, namely Pyramids FC and Orlando Pirates, with a market value of 21.73 million and 19.55 million euros, respectively. Furthermore, Zamalek SC ranked fifth with a market value of nearly 19.23 million euros.

Al-Ahly of Egypt dominate the CAF Champions League  

The 2022/2023 CAF Champions League kicked off on September 10 with the first preliminary round. The second preliminary round follows. There, ten teams exempted from the first round compete with the winners to reach the group stage. This is followed by two legs (Home and Away) of quarterfinals, semi-finals, and then a final. The final matches were on June 04, and June 11, 2023, between the defending champions Wydad Casablanca and Al-Ahly. The Egyptian team managed to deprive Wydad Casablanca of securing its fourth title and second consecutive title. Moreover, TP Mazembe and El Zamalek SC managed to win the CAF Champions League title five times each.

Large market value discrepancies from European leagues  

A large discrepancy can be easily recognized between African clubs and European clubs. In fact, the market value of the most valuable attacker and player in the Confederation of African Football , Victor Osimhen, stands at 120 million euros which is already higher than the market value of the most valuable club on the continent. Manchester City FC, the most valuable European football club had a market value of around 1.39 billion euros, while Arsenal followed with close to 1.32 billion euros as of June 2023.