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The Asia-Pacific Beauty and Personal Care Products Market is Segmented by Product Type (Personal Care Products, and Cosmetics/Make-Up Products), Category (Mass Products and Premium Products), Ingredient Type (Natural and Organic, and Conventional/Synthetic), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, and More), and Geography (China, India, and More). The Market Forecasts are Provided in Terms of Value (USD).
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Asia Pacific Makeup Base Market was valued at USD 4.83 billion in 2024 and is expected to reach USD 6.10 billion by 2030 with a CAGR of 4.03%
Pages | 131 |
Market Size | 2024: USD 4.83 Billion |
Forecast Market Size | 2030: USD 6.10 Billion |
CAGR | 2025-2030: 4.03% |
Fastest Growing Segment | Online |
Largest Market | China |
Key Players | 1. Shiseido Co., Ltd. 2. Amorepacific Corporation 3. L'Oréal Singapore Pte Ltd 4. SAEM International Co., Ltd. 5. Revlon Consumer Products LLC 6. Innisfree Cosmetics Pvt. Ltd. 7. KOSÉ Corporation 8. TOKIWA Pharmaceutical Co., Ltd. 9. Kao Corporation 10. LG H&H Co., Ltd. (The Face Shop) |
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The Asia Pacific makeup market size reached USD 14.51 Billion in 2024. The market is expected to grow at a CAGR of 5.00% between 2025 and 2034, reaching almost USD 23.64 Billion by 2034.
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Asia Pacific Makeup Tools Market USD 679.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.6% from 2024 to 2031. Expansion of the cosmetics industry sales to USD 1630.8 million by 2031
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Asia-Pacific (APAC) Herbal Beauty Products Market is segmented by Product Type (Skin Care Products, Hair Care Products, Makeup, and Color Cosmetics, Fragrances, and Other Product Types), by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels), and by Geography.
In 2018, the size of the cosmetics market in Asia Pacific amounted to approximately *** billion U.S. dollars. This figure was forecasted to reach around *** billion U.S. dollars by 2020. Globally, Asia Pacific made up the largest share of the cosmetic market, accounting for around ** percent worldwide in 2019. Within the region, China, Japan, and South Korea were the leading markets for beauty and cosmetics, with Vietnam catching up rapidly.Cosmetics consumption in Asia Pacific There are several factors that have led to the rising cosmetics market in the Asia Pacific region, such as the growing middle class in countries like China, Indonesia, and Vietnam, as well as the increasing awareness for health, wellness and beauty. In 2017, skin care and hair care made up the largest shares in the market revenue of cosmetics in the Asia Pacific region. Foundation and lip products were the leading types of color cosmetics in Asia in 2017. Beauty products were bought at an equally high rate in both online and offline stores. However, increasing digitalization and popularity of e-commerce has facilitated the launch of numerous new brands.Spotlight on Korean beauty In the last few years, Korean beauty, also called K-beauty, has become very popular worldwide thanks to the focus on functionality rather than brand awareness. A survey on K-Beauty revealed that Asian consumers liked K-Beauty products due to their positive effects and quality of products.
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Asia Pacific Cosmetics Market was valued at USD 139.67 billion in 2024 and is expected to reach USD 186.34 billion by 2030 with a CAGR of 4.98%.
Pages | 131 |
Market Size | 2024: USD 139.67 Billion |
Forecast Market Size | 2030: USD 186.34 Billion |
CAGR | 2025-2030: 4.98% |
Fastest Growing Segment | Online |
Largest Market | China |
Key Players | 1. Unilever PLC 2. L'Oreal S.A. 3. Shiseido Company, Limited 4. The Estée Lauder Companies 5. Procter & Gamble Co. 6. Kao Corporation 7. Colgate-Palmolive Company 8. Oriflame Cosmetics (China) Co., Ltd. 9. Beiersdorf AG 10. Revlon Consumer Products LLC |
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Asia Pacific Beauty Tools held the market of more than 23% of the global revenue with market size of USD 647.50 million in 2023 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2023 to 2030
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Asia Pacific held a considerable market share in 2023, accounting for more than 23% and will expand at a CAGR of 6.8% from 2023 to 2030
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The Asia Pacific cosmetics market size reached USD 97.20 Billion in 2024. The market is expected to grow at a CAGR of 5.02% between 2025 and 2034, reaching USD 158.63 Billion by 2034.
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Asia Pacific Men's Cosmetics Market size will be USD 7316.81 million in 2024 and will expand at a compound annual growth rate (CAGR) of 11.6% from 2024 to 2031.
The Asia Pacific region accounted for ** percent of the global cosmetics market in 2020, solidifying the region as the world’s biggest cosmetics market. Asia Pacific’s global market share has increased steadily from 2015, in which the region made up **** percent of the global cosmetics market. Market leaders Famed for its diverse cosmetics industry, the Asia Pacific region encompasses some of the world’s most notorious cosmetics markets. China’s multi-billion-yuan cosmetics market was the second-biggest consumer of beauty products worldwide in 2018. South Korea joins China as one of the region’s largest cosmetics industries, with South Korean beauty products, also known as K-beauty, gaining worldwide popularity. APAC brands The Asia Pacific region is home to some of the biggest beauty brands in the world. South Korean conglomerate, Amorepacific, displayed a revenue firmly past the trillion South Korean won mark in 2019. Japan also ranks among the Asia Pacific cosmetics leaders, with its beauty giant Shiseido recording astronomical net sales in 2019. Other brands founded across the Asia Pacific region, such as Penchoin and Chando, enjoy success domestically but not necessarily on an international scale. Nevertheless, these brands help the Asia Pacific region to cement its position in the cosmetics industry worldwide.
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Asia Pacific Halal Cosmetic Market size is growing with a CAGR of 10.5% in the prediction period and it crosses USD 7.64 Bn in 2032 from USD 3.8 Bn in 2025.
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The Asia-Pacific (APAC) beauty and personal care products market is experiencing robust growth, projected to reach $218.55 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 6.74% from 2025 to 2033. This expansion is driven by several key factors. Rising disposable incomes, particularly in emerging economies like India and China, are fueling increased consumer spending on beauty and personal care products. A burgeoning middle class with a greater awareness of personal grooming and aesthetics contributes significantly to market demand. Furthermore, the increasing influence of social media and online beauty influencers shapes consumer preferences and drives product adoption. The market is segmented by product type (hair care, skincare, bath & shower, oral care, men's grooming, cosmetics), category (mass vs. premium), and distribution channel (supermarkets, online retailers, specialty stores). The significant presence of established global players like L'Oréal, Procter & Gamble, and Unilever, alongside thriving local brands, fosters intense competition and innovation within the market. The strong growth trajectory is further enhanced by the increasing availability of advanced formulations, personalized products, and convenient online purchasing options. The market's segmentation provides diverse growth opportunities. The premium segment, catering to higher disposable incomes and a preference for luxury products, shows promising growth potential. Online retail channels are rapidly expanding, capturing a significant market share due to convenience and extensive product choices. However, challenges remain, including fluctuating raw material prices and the need for sustainable and ethically sourced ingredients. Geographical variations exist, with India and China dominating the market, followed by Japan and Australia. The "Rest of Asia-Pacific" region also presents substantial growth opportunities, particularly as economic development and consumer awareness increase. The forecast period (2025-2033) anticipates continued growth, driven by the aforementioned factors and a sustained focus on innovation within the beauty and personal care sector. Recent developments include: June 2022: The Shiseido Group launched a new skincare brand, SIDEKICK, designed to address skin concerns specific to Gen Z men in Asia. The brand offers five types of face washes, a moisturizer, and a sheet mask., February 2022: Shiseido Company Limited released Perfect Cover Foundation MC*1 and Perfect Cover Foundation VC*2, which cover various skin discolorations, and are exclusive products from the PERFECT COVER brand of Shiseido Life Quality Makeup. The Perfect Cover series (four products, ten items) has been released in Japan., August 2021: Colgate launched its recyclable toothpaste tube in India. The recyclable tubes will first be used to manufacture Colgate's Active Salt and Vedshakti toothpaste and will subsequently be rolled out for other brands.. Notable trends are: Demand For Hair Care Products That Target Specific Issues.
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Asia Pacific Makeup Sponge Market size will be USD XX million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.0 % from 2024 to 2031.
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The market size for colour cosmetics in the Asia Pacific reached a value of more than USD 3.39 Billion in 2024. The Asia Pacific colour cosmetics market is expected to grow at a CAGR of 7.90% between 2025 and 2034, reaching a value of USD 7.25 Billion by 2034.
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The Asia Pacific Beauty Fridges Market report segments the industry into By Capacity (Upto 4 Litre, 4 Litre to 7 Litre, 7 Litre to 10 Litre, More than 10 Litre), By Application (Skincare Products, Healthcare Products, Cosmetics), By Distribution Channel (Online, Offline), and By Country (Japan, Australia, Singapore, South Korea, China, India, Rest of Asia Pacific).
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Recent developments include: February 2022 Shiseido Company Limited released Perfect Cover Foundation MC*1 and Perfect Cover Foundation VC*2, which cover various skin discolorations and are exclusive products from the PERFECT COVER brand of Shiseido Life Quality Makeup. The Perfect Cover series (four products, ten items) has been released in Japan., January 2020 L'Oréal introduced Perso, a smart device that makes beauty personal. The smart skincare system can provide personalized skincare solutions via a four-step process.. Notable trends are: Technological advancement in beauty devices is driving the market growth.
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Asia Pacific Skin Care Market was valued at USD 84.12 Billion in 2024 and is expected to reach USD 130.51 Billion by 2030 with a CAGR of 7.66%.
Pages | 120 |
Market Size | 2024: USD 84.12 Billion |
Forecast Market Size | 2030: USD 130.51 Billion |
CAGR | 2025-2030: 7.66% |
Fastest Growing Segment | Male |
Largest Market | China |
Key Players | 1. Unilever PLC 2. L'Oreal S.A. 3. Shiseido Company, Limited 4. The Estée Lauder Companies 5. Procter & Gamble Co. 6. Kao Corporation 7. Colgate-Palmolive Company 8. Oriflame Cosmetics Global SA 9. Beiersdorf AG 10. Johnson & Johnson Services, Inc. |
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The Asia-Pacific beauty drinks market is anticipated to grow at a CAGR of 10.10% during 2023-2033. The market is valued at USD XX million in 2023 and is projected to reach USD XX million by the end of the forecast period. Increasing health consciousness among consumers, rising disposable income, and growing demand for anti-aging and skincare products are the major drivers of the market growth. Collagen-based beauty drinks hold a significant market share and are expected to maintain their dominance throughout the forecast period. Online retail and specialty stores have emerged as preferred distribution channels for beauty drinks. Key players in the market include TC Natural Company Limited, Hafara Indonesia, TC Pharmaceutical Industries, and Hangzhou Nutrition Biotechnology Co. Ltd. The presence of these established companies and the launch of innovative products are expected to drive the Asia-Pacific beauty drinks market growth. Key drivers for this market are: Increasing Demand for Protein-Rich Food, Increasing Demand for Plant-Based and Organic Ingredients. Potential restraints include: Presence of Alternative Proteins. Notable trends are: Growing Demand For Collagen Based Beauty Drinks.
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The Asia-Pacific Beauty and Personal Care Products Market is Segmented by Product Type (Personal Care Products, and Cosmetics/Make-Up Products), Category (Mass Products and Premium Products), Ingredient Type (Natural and Organic, and Conventional/Synthetic), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, and More), and Geography (China, India, and More). The Market Forecasts are Provided in Terms of Value (USD).