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Asia Pacific Cosmetics Market was valued at USD 139.67 billion in 2024 and is expected to reach USD 186.34 billion by 2030 with a CAGR of 4.98%.
Pages | 131 |
Market Size | 2024: USD 139.67 Billion |
Forecast Market Size | 2030: USD 186.34 Billion |
CAGR | 2025-2030: 4.98% |
Fastest Growing Segment | Online |
Largest Market | China |
Key Players | 1. Unilever PLC 2. L'Oreal S.A. 3. Shiseido Company, Limited 4. The Estée Lauder Companies 5. Procter & Gamble Co. 6. Kao Corporation 7. Colgate-Palmolive Company 8. Oriflame Cosmetics (China) Co., Ltd. 9. Beiersdorf AG 10. Revlon Consumer Products LLC |
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The Asia-Pacific Beauty and Personal Care Products Market is Segmented by Product Type (Personal Care Products, and Cosmetics/Make-Up Products), Category (Mass Products and Premium Products), Ingredient Type (Natural and Organic, and Conventional/Synthetic), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, and More), and Geography (China, India, and More). The Market Forecasts are Provided in Terms of Value (USD).
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The Asia Pacific cosmetics market size reached USD 97.20 Billion in 2024. The market is expected to grow at a CAGR of 5.02% between 2025 and 2034, reaching USD 158.63 Billion by 2034.
In 2018, the size of the cosmetics market in Asia Pacific amounted to approximately *** billion U.S. dollars. This figure was forecasted to reach around *** billion U.S. dollars by 2020. Globally, Asia Pacific made up the largest share of the cosmetic market, accounting for around ** percent worldwide in 2019. Within the region, China, Japan, and South Korea were the leading markets for beauty and cosmetics, with Vietnam catching up rapidly.Cosmetics consumption in Asia Pacific There are several factors that have led to the rising cosmetics market in the Asia Pacific region, such as the growing middle class in countries like China, Indonesia, and Vietnam, as well as the increasing awareness for health, wellness and beauty. In 2017, skin care and hair care made up the largest shares in the market revenue of cosmetics in the Asia Pacific region. Foundation and lip products were the leading types of color cosmetics in Asia in 2017. Beauty products were bought at an equally high rate in both online and offline stores. However, increasing digitalization and popularity of e-commerce has facilitated the launch of numerous new brands.Spotlight on Korean beauty In the last few years, Korean beauty, also called K-beauty, has become very popular worldwide thanks to the focus on functionality rather than brand awareness. A survey on K-Beauty revealed that Asian consumers liked K-Beauty products due to their positive effects and quality of products.
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Asia Pacific Cosmetics and Beauty market size is USD 61827.50 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.8% from 2024 to 2031.
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The Asia Pacific Vegan Cosmetics Market would witness market growth of 6.6% CAGR during the forecast period (2024-2031). The China market dominated the Asia Pacific Vegan Cosmetics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of
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Unlock data-backed intelligence on Asia Pacific Cosmetic Market, size at USD 44 billion in 2023, featuring industry analysis and key players.
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Asia-Pacific (APAC) Herbal Beauty Products Market is segmented by Product Type (Skin Care Products, Hair Care Products, Makeup, and Color Cosmetics, Fragrances, and Other Product Types), by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels), and by Geography.
The Asia Pacific region accounted for ** percent of the global cosmetics market in 2020, solidifying the region as the world’s biggest cosmetics market. Asia Pacific’s global market share has increased steadily from 2015, in which the region made up **** percent of the global cosmetics market. Market leaders Famed for its diverse cosmetics industry, the Asia Pacific region encompasses some of the world’s most notorious cosmetics markets. China’s multi-billion-yuan cosmetics market was the second-biggest consumer of beauty products worldwide in 2018. South Korea joins China as one of the region’s largest cosmetics industries, with South Korean beauty products, also known as K-beauty, gaining worldwide popularity. APAC brands The Asia Pacific region is home to some of the biggest beauty brands in the world. South Korean conglomerate, Amorepacific, displayed a revenue firmly past the trillion South Korean won mark in 2019. Japan also ranks among the Asia Pacific cosmetics leaders, with its beauty giant Shiseido recording astronomical net sales in 2019. Other brands founded across the Asia Pacific region, such as Penchoin and Chando, enjoy success domestically but not necessarily on an international scale. Nevertheless, these brands help the Asia Pacific region to cement its position in the cosmetics industry worldwide.
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The market size for colour cosmetics in the Asia Pacific reached a value of more than USD 3.39 Billion in 2024. The Asia Pacific colour cosmetics market is expected to grow at a CAGR of 7.90% between 2025 and 2034, reaching a value of USD 7.25 Billion by 2034.
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Asia Pacific Dermo Cosmetics Market emerges as the fastest-growing, commanding a notable 23% market share and a market size of USD 11.91 billion in 2023.
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Discover the latest market trends in the cosmetics industry in Asia-Pacific and learn about the projected growth in market volume and value over the next decade.
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The cosmetics market attained a value of USD 343.37 Billion in 2024. The market is expected to grow at a CAGR of 5.20% during the forecast period of 2025-2034. By 2034, the market is expected to reach USD 570.06 Billion.
Consumers are increasingly prioritizing health and wellness, driving demand for natural and organic cosmetics. Products free from parabens, sulphates, and synthetic fragrances are gaining popularity due to growing awareness of potential long-term effects of chemical ingredients. Brands are responding with cleaner formulations, botanical extracts, and transparent ingredient labelling. In July 2024, BloomyBliss unveiled new lip gloss infused with organic rose petals for offering a natural, luxurious shine and floral-inspired beauty. This trend supports cruelty-free and vegan products while aligning with sustainability movements.
E-commerce and online delivery are accelerating the growth of the cosmetics market by offering consumers greater convenience, accessibility, and personalization. Fast shipping, easy returns, and subscription models enhance the overall customer experience. Same-day delivery is becoming a powerful trend in the beauty industry, transforming how brands release and distribute new products. In March 2025, Uber Eats teamed up with Sally Beauty for enabling instant on-demand delivery of hair, nail, and beauty supplies straight to customer doors in the United States. As a result, e-commerce is expanding market reach and also reshaping how beauty products are marketed and sold.
The cosmetics market continues to register substantial growth as consumer awareness towards personal care and beauty trends picks up.Growing product lines in skincare, color cosmetics, hair care, and grooming have also driven market growth in worldwide regions. Also driving the innovative process is the focus on personal appearance, with brands cultivating unique products targeting various skin and hair types. The growth of digital marketing and e-commerce further propels market expansion, making cosmetics more widely available while cementing the focus on sustainability and ethical practices.
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Asia Pacific Halal Cosmetic Market size is growing with a CAGR of 10.5% in the prediction period and it crosses USD 7.64 Bn in 2032 from USD 3.8 Bn in 2025.
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The Asia-Pacific Color Cosmetic Market is anticipated to grow at a 6.57% CAGR by 2023–28 as it is home to some of the largest and most rapidly growing cities.
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Access Asia Pacific Luxury Cosmetics Industry Overview which includes Asia Pacific country analysis of (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC), market split by Type, End User, Product Type, Distribution Channel
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The Asia Pacific Cosmetic Packaging Market report segments the industry into By Material Type (Plastic, Glass, Metal, Paper), By Product Type (Plastic Bottles and Containers, Glass Bottles and Containers, Metal Containers, Folding Cartons, Corrugated Boxes, Tubes and Sticks, Caps and Closures), By Cosmetic Type (Color Cosmetics, Skin Care), and By Country (China, Japan, India, Indonesia, Australia and New Zealand).
The revenue ranking in the 'Skin Care' segment of the beauty & personal care market is led by Japan with **** billion U.S. dollars, while China is following with **** billion U.S. dollars. In contrast, New Zealand is at the bottom of the ranking with ****** million U.S. dollars, showing a difference of **** billion U.S. dollars to Japan. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the beauty & personal care market and a ranking of subsegments in Worldwide regarding revenue in the segment Skin Care . The Statista Market Insights cover a broad range of additional markets.
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The global Premium Cosmetics market is poised for substantial growth, projected to reach approximately $149,490 million by 2025. Driven by an impressive Compound Annual Growth Rate (CAGR) of 11.4%, the market is expected to expand significantly through 2033. This robust expansion is fueled by several key factors. Evolving consumer preferences towards high-quality, ingredient-conscious, and efficacy-driven beauty products are at the forefront. The increasing disposable income, particularly in emerging economies, allows a larger consumer base to invest in luxury beauty solutions. Furthermore, the growing influence of social media and digital marketing has amplified awareness of premium brands and their benefits, creating aspirational value and driving demand. The personalization trend, offering tailored products for specific needs and skin types, is also a major contributor, enhancing customer loyalty and market penetration. This segment encompasses a broad spectrum of products, from sophisticated color makeup and advanced hair care to specialized sunscreens, deodorants, and premium baby and bath products, catering to both men and women seeking elevated beauty experiences. The competitive landscape for Premium Cosmetics is dominated by established global players such as L'Oréal, Estée Lauder, LVMH, Shiseido, and Coty. These companies are actively engaged in strategic expansions, product innovation, and mergers and acquisitions to maintain their market leadership. The market is segmented across various applications and product types, with significant revenue generation from color makeup, hair care, and sunscreen. Geographically, North America and Europe currently hold substantial market shares, reflecting their mature beauty markets and high consumer spending power. However, the Asia Pacific region is emerging as a significant growth engine, driven by a burgeoning middle class, increasing urbanization, and a rising demand for luxury goods. While the market is characterized by strong growth drivers, potential restraints include intense competition, fluctuating raw material costs, and increasing regulatory scrutiny on product ingredients and claims, necessitating continuous innovation and adaptation by market participants. This report offers a deep dive into the global Premium Cosmetics market, providing a detailed analysis of its current landscape and future trajectory. Through meticulous research and data-driven insights, we project market dynamics from the historical period of 2019-2024, utilizing 2025 as the base and estimated year, and extending through a comprehensive forecast period of 2025-2033. The report leverages a wealth of data, including projections for millions of units, to illuminate key trends, competitive strategies, and growth opportunities within this evolving industry.
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Asia Pacific Makeup Base Market was valued at USD 4.83 billion in 2024 and is expected to reach USD 6.10 billion by 2030 with a CAGR of 4.03%
Pages | 131 |
Market Size | 2024: USD 4.83 Billion |
Forecast Market Size | 2030: USD 6.10 Billion |
CAGR | 2025-2030: 4.03% |
Fastest Growing Segment | Online |
Largest Market | China |
Key Players | 1. Shiseido Co., Ltd. 2. Amorepacific Corporation 3. L'Oréal Singapore Pte Ltd 4. SAEM International Co., Ltd. 5. Revlon Consumer Products LLC 6. Innisfree Cosmetics Pvt. Ltd. 7. KOSÉ Corporation 8. TOKIWA Pharmaceutical Co., Ltd. 9. Kao Corporation 10. LG H&H Co., Ltd. (The Face Shop) |
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Asia Pacific Cosmetics Market was valued at USD 139.67 billion in 2024 and is expected to reach USD 186.34 billion by 2030 with a CAGR of 4.98%.
Pages | 131 |
Market Size | 2024: USD 139.67 Billion |
Forecast Market Size | 2030: USD 186.34 Billion |
CAGR | 2025-2030: 4.98% |
Fastest Growing Segment | Online |
Largest Market | China |
Key Players | 1. Unilever PLC 2. L'Oreal S.A. 3. Shiseido Company, Limited 4. The Estée Lauder Companies 5. Procter & Gamble Co. 6. Kao Corporation 7. Colgate-Palmolive Company 8. Oriflame Cosmetics (China) Co., Ltd. 9. Beiersdorf AG 10. Revlon Consumer Products LLC |