In February 2025, global visitors to the asos.com website were most likely aged 25 to 34 years old, with almost ** percent of visitors to the site being from this age group. Ranked second were 35 to 44 year olds, who made up around ** percent of asos.com website traffic.

InFebruary 2025, global visitors to the asos.com website were mostly women. About 67 percent of visitors to asos.com were women, while the remaining 32 percent were men.

In 2022, the brand value of British online fashion and cosmetics retailer ASOS stood at *** million U.S. dollars, down roughly ** percent from an estimated *** billion in 2021. This fall took the brand from place ** in 2021 to place ** in 2022 in the ranking of most valuable UK brands. ASOS: a global fashion heavyweight ASOS is among the 10 most valuable apparel brands worldwide, competing with the likes of Nike, Adidas, and Zara. Initially catering to the UK market only, the London-based retailer has since expanded its online business and influence across the globe. In 2020, ASOS reported over ** million active customers, many of whom were shopping from the European Union. In addition to soaring user numbers and ever-increasing sales figures, ASOS’s global revenue has also been skyrocketing over the past few years. The company generated more than *** billion British pounds in 2020, a record sum that ASOS mainly contributed to its marketing efforts. Pure play is here to stay Unlike other e-commerce fashion giants such as Zalando, which opened outlet locations throughout Germany in the recent past, ASOS remains a pure play business. The company continues to sell its fashion and beauty products exclusively online, a digital focus that is playing off in today’s fast-paced retail landscape. In the year following the onset of the pandemic, the number of visits to asos.com has not fallen below ** million per month, and in November 2020, visitor counts even surpassed the ***-million mark. ASOS’s target audience are tech-savvy 20-something fashion lovers who are more likely to shop online than any generation before them, and even though many consumers have started to return to brick-and-mortar stores, ASOS’s unique online sales approach will likely stand the test of time.

A survey conducted in 2024 showed the perception that adults in the United Kingdom (UK) had of the ASOS brand. On average, while ** percent of people had heard of ASOS, only about ** percent liked the brand.

The plus-size fashion market is experiencing robust growth, driven by increasing body positivity awareness and a wider acceptance of diverse body types. This shift in societal attitudes, coupled with the expanding purchasing power of plus-size consumers, is fueling significant market expansion. While precise figures for market size and CAGR are unavailable in the provided data, a logical estimation can be made based on industry trends. Considering a conservative estimate of a global market size of $25 billion in 2025 and a CAGR of 8% (a figure reflective of similar growing apparel segments), the market is poised for substantial growth. This projection suggests a market value exceeding $35 billion by 2033. Key drivers include the rise of body-positive influencers and marketing campaigns that celebrate inclusivity. Furthermore, the growing availability of stylish and well-fitting plus-size clothing online and in specialty stores contributes significantly to this growth. The market is segmented by gender (men's and women's), distribution channel (online, specialty stores, shopping malls, and others), and geographic region. Competition is intense, with established brands like Hennes & Mauritz (H&M) and ASOS Curve alongside smaller independent labels, leading to innovation in design, fit, and fabric technology. However, challenges remain, including the need for increased investment in research and development of inclusive sizing and a greater focus on diverse representation in marketing campaigns. The success of plus-size fashion brands heavily depends on effectively catering to the diverse needs and preferences of this growing consumer base. Understanding the nuances of fit, style, and fabric choices crucial to meeting demand. The market is segmented regionally, with North America and Europe currently holding significant market shares, but regions like Asia-Pacific are expected to witness rapid growth due to increasing purchasing power and changing lifestyle preferences. Strategic partnerships with influencers and online retailers will play a pivotal role in reaching the target audience. Sustainable and ethical practices are also emerging as important factors for consumers, putting pressure on brands to adopt more eco-friendly and responsible production methods. This combination of growing demand, evolving consumer preferences, and increasing competition is shaping a dynamic and exciting market for plus-size fashion.

How high is the brand awareness of ASOS in the UK?When it comes to fashion online shop users, brand awareness of ASOS is at ** percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is ASOS in the UK?In total, ** percent of UK fashion online shop users say they like ASOS. However, in actuality, among the ** percent of UK respondents who know ASOS, ** percent of people like the brand.What is the usage share of ASOS in the UK?All in all, ** percent of fashion online shop users in the UK use ASOS. That means, of the ** percent who know the brand, ** percent use them.How loyal are the customers of ASOS?Around ** percent of fashion online shop users in the UK say they are likely to use ASOS again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.What's the buzz around ASOS in the UK?In April 2024, about ** percent of UK fashion online shop users had heard about ASOS in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's some buzz around ASOS in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The global fashion e-commerce platform market is experiencing robust growth, driven by the increasing adoption of online shopping, the rising popularity of fast fashion, and the expanding reach of mobile commerce. This sector is characterized by a highly competitive landscape with numerous established players and emerging startups vying for market share. Let's assume, for illustrative purposes, a 2025 market size of $500 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This signifies substantial expansion, projecting a market value exceeding $1.5 trillion by 2033. Key drivers include the convenience of online shopping, personalized experiences offered by platforms, and the growing preference for sustainable and ethically sourced fashion. Trends such as the rise of social commerce, the integration of augmented reality (AR) and virtual reality (VR) technologies for enhanced customer experiences, and the increasing adoption of omnichannel strategies are shaping the industry's future. However, challenges remain, including concerns about counterfeit products, logistics complexities, and the need for robust cybersecurity measures to protect consumer data. Market segmentation is driven by product type (apparel, accessories, footwear), pricing strategy (luxury, mid-range, budget), and target demographics. Major players, including Zalando, ASOS, Vinted, and Farfetch, are constantly innovating to maintain their competitive edge. The competitive landscape demands a strategic approach to capture market share. Factors influencing growth include effective marketing and branding, personalized customer experiences, seamless logistics, and a robust customer service infrastructure. The focus on personalization, including curated product recommendations and targeted advertising, is proving crucial for success. Furthermore, the adoption of sustainable practices and transparent supply chains is gaining momentum, responding to growing consumer awareness and ethical considerations. Successfully navigating the complexities of international expansion, particularly considering logistical hurdles and regulatory compliance, will be vital for sustained growth. The increasing use of data analytics for improved decision-making and personalized offerings will further define the market leaders in the years to come.

Plus-Size Clothing market will experience high growth during 2025 to 2035 due to increasing demand for numerous clothing trends, body positivity campaigns, and plus-size consumers going to retail stores. The market will be around USD 319,821 million in 2025 and is expected to reach USD 583,451 million by 2035 at a compound annual growth rate (CAGR) of 6.2% during the forecast period.

Country Wise Outlook

Competitive Landscape

How high is the brand awareness of ASOS in Germany?When it comes to fashion online shop users, brand awareness of ASOS is at *** in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is ASOS in Germany?In total, *** of German fashion online shop users say they like ASOS. However, in actuality, among the *** of German respondents who know ASOS, *** of people like the brand.What is the usage share of ASOS in Germany?All in all, *** of fashion online shop users in Germany use ASOS. That means, of the *** who know the brand, *** use them.How loyal are the customers of ASOS?Around ** of fashion online shop users in Germany say they are likely to use ASOS again. Set in relation to the *** usage share of the brand, this means that *** of their customers show loyalty to the brand.What's the buzz around ASOS in Germany?In July 2022, about *** of German fashion online shop users had heard about ASOS in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around ASOS in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The UK e-commerce market, a significant player in the global landscape, exhibits robust growth potential. With a 2025 market size estimated at £280.55 million (based on the provided global value and adjusting for the UK's share of the global market—a reasonable assumption considering the UK's advanced digital infrastructure and consumer behavior), the sector is projected to maintain a strong Compound Annual Growth Rate (CAGR) of approximately 21.76%. This growth is fueled by several key drivers. Increased internet penetration and smartphone usage continue to expand the addressable market, providing convenient access to online shopping for a broader demographic. The rising popularity of online marketplaces like Amazon and eBay, coupled with the aggressive expansion of omnichannel strategies by traditional retailers, fosters competition and innovation, ultimately benefiting consumers with greater choice and value. Furthermore, evolving consumer preferences towards convenience, personalized experiences, and seamless delivery options further fuel this expansion. However, challenges remain. While the market enjoys high growth, potential restraints include concerns surrounding data privacy and security, increasing competition, and the fluctuating economic climate. Specifically, the segments driving growth include fashion and apparel, beauty and personal care, and consumer electronics. These sectors benefit from strong online presence, visual merchandising opportunities, and the ability to target specific demographics effectively. The B2B e-commerce sector is also anticipated to experience considerable growth, fueled by the increasing adoption of digital procurement solutions by businesses. Key players like Amazon, eBay, Asos, and others are aggressively vying for market share, utilizing advanced technologies and strategic partnerships to consolidate their positions and capture opportunities within the diverse segments of the UK e-commerce landscape. Geographical distribution within the UK itself displays strong regional variations, with London and other major urban centers exhibiting higher penetration rates compared to rural areas. This necessitates tailored strategies and targeted investment for sustained market expansion. Recent developments include: May 2024 - Metapack, a prominent player in e-commerce delivery technology, announced that Mountain Warehouse, a significant outdoor clothing company in the United Kingdom, extended its partnership with Metapack to enhance its delivery capabilities and support its growth strategy. Already utilizing Metapack Delivery Manager, Mountain Warehouse incorporated Metapack’s Delivery Options and Metapack Intelligence solutions into its operations. This investment in shipping infrastructure aims to deliver superior e-commerce experiences to customers across the United Kingdom and Canada., March 2024 - Kin + Carta, a global player in digital transformation consulting, introduced an advanced generative AI and large language model (LLM) tool for the UK retailer Matalan. This innovative tool enables Matalan to efficiently generate comprehensive product descriptions for new items as they are added to its online inventory.. Key drivers for this market are: Increase Developments of 5G Technology, Increased Adoption of Online Payments. Potential restraints include: Increase Developments of 5G Technology, Increased Adoption of Online Payments. Notable trends are: Innovations in 5G Technology is Driving the Market Growth.

The global antisense oligonucleotides (ASOs) drugs market is experiencing robust growth, driven by the increasing prevalence of genetic disorders and the rising demand for targeted therapies. While precise market size figures for 2025 require proprietary data, we can estimate the market value based on available information and industry trends. Assuming a conservative CAGR (Compound Annual Growth Rate) of 15% from a hypothetical 2019 market size of $5 billion, the 2025 market size would reach approximately $10 billion. This growth is fueled by several key factors, including the expanding therapeutic applications of ASOs across various diseases like muscular dystrophy, spinal muscular atrophy, and cancer, and continuous advancements in ASO delivery systems and manufacturing technologies leading to enhanced efficacy and reduced side effects. The increasing investments in R&D by pharmaceutical companies, coupled with supportive regulatory frameworks, are also contributing to market expansion. Market segmentation reveals a dynamic landscape. The cleave and degrade mechanism currently holds a significant share, reflecting its established efficacy. However, the splice-modulating ASOs segment is anticipated to witness accelerated growth due to the growing understanding of its therapeutic potential. Clinics and hospitals currently dominate application-based segmentation, but the manufacturing segment, encompassing ASO production, is poised for significant expansion, mirroring the increasing demand for these therapeutics. Geographically, North America currently holds a considerable share due to advanced healthcare infrastructure and significant investments in drug development. However, the Asia-Pacific region is expected to exhibit substantial growth owing to rising healthcare expenditure and increasing disease prevalence, driven particularly by countries like China and India. Key players like Lonis Pharmaceuticals, Novartis, Sanofi, GSK, Sarepta, Kastle, and Biogen are actively contributing to market innovation and competition, further driving the overall market growth. The market faces some restraints such as high R&D costs and potential off-target effects. However, ongoing research and technological advancements are expected to mitigate these limitations, paving the way for continued market expansion throughout the forecast period (2025-2033).

The Nucleic Acid-Based Therapeutics market is experiencing robust growth, projected to reach $5.59 billion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 14.29% from 2025 to 2033. This expansion is driven by several key factors. Firstly, the increasing prevalence of chronic diseases like autoimmune disorders, cancer, and genetic disorders fuels demand for innovative treatment options. Secondly, significant advancements in RNA interference (RNAi) technology, antisense oligonucleotides (ASOs), and other nucleic acid-based therapies are leading to more effective and targeted treatments. This is further propelled by substantial investments in research and development by pharmaceutical companies and government agencies, resulting in a pipeline of promising therapies entering clinical trials and gaining regulatory approvals. The market is segmented by product type (RNAi, ASOs, others), application (autoimmune disorders, infectious diseases, genetic disorders, cancer, others), and end-user (hospitals, research institutes). North America currently holds a significant market share due to advanced healthcare infrastructure, higher research funding, and early adoption of novel therapies. However, Asia Pacific is expected to witness substantial growth during the forecast period, fueled by rising healthcare expenditure and a growing patient pool. Competitive landscape analysis reveals key players such as Alnylam Pharmaceuticals, Ionis Pharmaceuticals, and Moderna, actively engaged in developing and commercializing these therapies, driving further market expansion. The market's future trajectory is influenced by several trends. Personalized medicine approaches using nucleic acid-based therapies tailored to individual genetic profiles are gaining traction. Technological advancements, such as improved delivery systems and enhanced targeting mechanisms, are improving therapeutic efficacy and reducing side effects. However, challenges remain. High development costs, stringent regulatory approvals, and potential safety concerns related to off-target effects pose some restraints on market growth. Nevertheless, ongoing research and innovation are addressing these challenges, paving the way for continued market expansion in the long term. The market's evolution will be marked by further technological advancements, strategic partnerships and collaborations, and a continuous focus on improving the safety and efficacy of these groundbreaking therapies. Recent developments include: In March 2023, Ionis Pharmaceutical received a unanimous vote from the Food and Drug Administration (FDA) advisory committee for the potential accelerated approval of Tofersen for SOD1-ALS. Tofersen is an antisense oligonucleotide that mediates the degradation of superoxide dismutase 1 (SOD1) messenger RNA to reduce SOD1 protein synthesis., In February 2023, Myeloid Therapeutics Inc. collaborated with New South Wales (NSW) Government in Australia to develop a state-of-the-art GMP manufacturing facility focused on RNA immunotherapies. The new facility would accelerate the commercialization of Myceloid's RNA therapeutics and the construction of an RNA ecosystem in the NSW.. Key drivers for this market are: Surging Prevalence of Genetic Diseases, Growing Investments in Healthcare Sector; Rapid Shift of the Pharmaceutical Industry Toward Innovative Biologics. Potential restraints include: Surging Prevalence of Genetic Diseases, Growing Investments in Healthcare Sector; Rapid Shift of the Pharmaceutical Industry Toward Innovative Biologics. Notable trends are: Antisense Oligonucleotides (ASOs) Segment is Expected to Witness Significant Growth Over the Forecast Period.

The fashion cape market, while niche, exhibits promising growth potential driven by several key factors. The resurgence of interest in vintage and bohemian styles, coupled with the increasing demand for versatile and stylish outerwear, contributes significantly to market expansion. Celebrities and influencers frequently showcasing capes in their ensembles further boosts consumer appeal. The market is segmented by price point (luxury, mid-range, budget), material (wool, cashmere, cotton, faux fur), and style (classic, modern, embellished). Luxury brands like Burberry and Chloé cater to the high-end segment, while brands such as ASOS DESIGN and H&M target a broader, price-conscious consumer base. Geographical variations exist, with North America and Europe likely holding the largest market shares due to established fashion industries and higher disposable incomes. However, emerging markets in Asia are expected to show strong growth, driven by rising middle classes and increasing fashion awareness. The market faces challenges including fluctuating raw material prices and competition from other outerwear options like coats and jackets. Nevertheless, innovative designs, sustainable material choices, and effective marketing strategies focusing on the cape's unique style and versatility will be crucial for sustained growth. The forecast period (2025-2033) suggests a moderate-to-high growth trajectory. Assuming a conservative CAGR of 5% (a reasonable estimate given the niche nature of the market and potential cyclical trends in fashion), the market size, estimated at $250 million in 2025, could reach approximately $350 million by 2033. This growth is projected to be relatively consistent across regions, with established markets witnessing steady expansion and emerging markets displaying more dynamic growth rates. The competitive landscape is diverse, with both established luxury players and fast-fashion brands vying for market share. Strategic partnerships, collaborations, and targeted marketing campaigns directed at specific demographics will be essential for brands to solidify their positions in this evolving market segment.

How high is the brand awareness of ASOS Marketplace in the UK?When it comes to second-hand apparel online shop users, brand awareness of ASOS Marketplace is at ** percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is ASOS Marketplace in the UK?In total, ** percent of UK second-hand apparel online shop users say they like ASOS Marketplace. However, in actuality, among the ** percent of UK respondents who know ASOS Marketplace, ** percent of people like the brand.What is the usage share of ASOS Marketplace in the UK?All in all, ** percent of second-hand apparel online shop users in the UK use ASOS Marketplace. That means, of the ** percent who know the brand, ** percent use them.How loyal are the customers of ASOS Marketplace?Around ** percent of second-hand apparel online shop users in the UK say they are likely to use ASOS Marketplace again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.What's the buzz around ASOS Marketplace in the UK?In September 2023, about ** percent of UK second-hand apparel online shop users had heard about ASOS Marketplace in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's little buzz around ASOS Marketplace in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The Antisense Oligonucleotides (ASO) drug market is experiencing robust growth, driven by the increasing prevalence of rare genetic diseases and advancements in ASO technology. The market, currently estimated at $5 billion in 2025, is projected to achieve a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $15 billion by 2033. This expansion is fueled by several key factors, including the approval of several novel ASO therapies for various indications, such as Spinraza for spinal muscular atrophy and Tegsedi for hereditary transthyretin amyloidosis. Furthermore, ongoing research and development efforts are focused on expanding the therapeutic applications of ASOs, including targeting new diseases and improving delivery mechanisms, which will further drive market growth. Significant investments from both large pharmaceutical companies and smaller biotech firms are contributing to the innovation pipeline. The segment focusing on single-gene rare diseases is currently leading the market, followed closely by protein deposition diseases. However, the market's growth is also expected to be positively influenced by the increasing application of ASOs in treating chronic liver diseases. Regionally, North America currently holds the largest market share due to high healthcare expenditure, advanced infrastructure, and a strong presence of key players. However, emerging markets in Asia-Pacific and other regions are expected to demonstrate significant growth potential in the coming years, driven by rising awareness of genetic disorders and increasing healthcare spending. Despite the significant growth potential, the market faces challenges such as high research and development costs, complex regulatory pathways, and potential off-target effects of ASOs. These factors can limit market penetration and create hurdles for new entrants. Nevertheless, the ongoing development of safer and more effective ASOs, coupled with advancements in delivery methods like improved lipid nanoparticle formulations, are expected to mitigate these challenges. The increasing adoption of personalized medicine strategies further strengthens the outlook for the ASO market, particularly in the treatment of rare diseases with a precise genetic basis. The competitive landscape is characterized by a mix of established pharmaceutical giants and innovative biotechnology companies, fostering a dynamic and highly innovative market. Companies like Ionis, Biogen, and Alnylam are currently at the forefront of this field, actively shaping its future direction and growth trajectory.

Snapshot img { margin: 10px !important; } Overview of the global m-commerce market

Technavio’s market research analyst predicts that the global m-commerce market will grow at a CAGR of more than 27% by 2020. M-commerce is gaining wide acceptance across the globe owing to the several advantages it offers such as offering multiple payment options to consumers, streamlining the procurement processes, and proving better price choices due to stiff market competition. One of the latest development in the m-commerce market is the growing adoption of the mobile wallet. Mobile wallet refers to transactions made through mobile devices rather than credit or debit cards, or any other cashless payment method. It stores the customer’s credit cards detail and allows the user to pay at NFC POS terminals through smartphones. Such NFC-enabled mobile wallets and mode of payments are gaining popularity because it is convenient and saves lot of time.

The high growth of m-commerce is propelling vendors and retailers to make huge investments in mobile advertising and the promotion of their brands. Mobile devices like smartphones and tablets are offering more personalized services like location-based marketing and promotional services to consumers. Also, these devices increase the reach and influence of mobile advertising. The market is also witnessing the shift from mobile web to mobile apps that provide vendors more opportunities to target end users with customized offers. Mobile apps allow users to save the selected items that have to be purchased later. These apps also notify users about the latest offers, discounts, sales, and loyalty programs through push messages, even when they are closed.

Competitive landscape and key vendors

This market is highly competitive because of the presence of many large established players who compete on the basis of product portfolio, pricing, delivery and payment options, policies, varieties, offers, and brands. Vendors are making huge investments in planning, designing, developing, acquiring new players, and extending their existing facilities. Competition in the market is expected to intensify during the forecast period with the growing need to deliver advanced technology and latest strategic solutions.

Leading vendors in the market are -

Alibaba
Amazon
Apple
eBay
Google
PayPal

Other prominent vendors in the m-commerce market include ASOS.com, Barnes & Noble, Best Buy, Costco, GameStop, Groupon, J. C. Penney, Kohl's, Liberty Interactive, LL Bean, Lowe’s, Macy's, Newegg, MasterCard, Sears Holdings, Softcard, Staples, Target, The Home Depot, Visa, and Walmart.

Segmentation by platforms and analysis of m-commerce market

Smartphones
Tablets

During 2015, tablets accounted for more than 68% of the market and will continue its dominance during the forecast period. The bigger display size of the device and its declining prices will play a significant role in its increased adoption over smartphones during the forecast period. The segment is likely to experience significant growth mainly due to the growing sales of tablets and the introduction of Apple Pay services. The tablets segment is anticipated to register a CAGR of more than 29% by 2020.

Geographical segmentation and analysis of m-commerce market

Americas
APAC
EMEA

The Americas will continue its dominance in the m-commerce market during the forecast period and is likely to occupy around 40% of the total market revenue. Much of the region’s growth is due to the presence of online retailers such as Amazon, eBay, and Walmart, improving disposable income, and strong broadband connectivity. Factors such as rapid growth of NFC services and increased adoption of smartphones and contactless payment systems will drive the market in the region during the predicted period.

Key questions answered in the report include

What will the m-commerce market size and the growth rate be in 2020?
What are the key factors driving the global m-commerce market?
What are the key m-commerce market trends impacting the growth?
What are the challenges to market growth?
Who are the key vendors in the global m-commerce market?
What are the market opportunities and threats faced by the vendors in the global m-commerce market?
Trending factors influencing the market shares of the Americas, APAC, and EMEA.
What are the key outcomes of the five forces analysis of the global m-commerce market?

The Antisense Oligonucleotide (ASO) Drugs market is a rapidly evolving segment within the pharmaceutical industry, focused on the development of innovative therapeutic options that directly target genetic disorders and various diseases at the molecular level. ASOs are short strands of nucleic acids designed to bind